Episode 107 - Choate Engineering Performance Service Manager - Ethan Ross

About this episode

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, David and Lucas sit down with Ethan Ross, the service manager for Choate Engineering Performance in Bolivar, TN. Ethan took an unconventional path to his position, spending time in the armed services before getting his degree in history. Having found himself in a new position and a new industry, Ethan struggled to make things work. He was on the cusp of quitting until a fateful phone call helped enact the change he needed. Ethan’s introduction. 0:01Leadership changes when you have a gun in your hands. 7:21The story of blue-collar America is the same across the country. 11:58What do you expect from a technician? 16:35How to get more listeners to your podcast. 17:40How to use social media to get your message out. 21:09The problem with the “five percenter” mentality. 22:51The next step in the journey. 27:40He looked at the business and said, “We’ve got to do something about this.” 32:05The disconnect between numbers and the practical behaviors that lead to better numbers. 37:20How do you explain your profit to your employees? 41:35How do you make sure the right parts are on the parts list? 45:36What’s easier to do when you’re working on a single truck or a single brand? 51:44If you don’t understand the numbers, you’re not going to understand the business. 55:06When your part numbers are off, your matrix is wrong. 59:38How many shop owners have complained that they don’t like the Optimizer because they can adjust their prices? 1:05:07What’s up with these trucks that have 1000 horsepower? 1:09:36