Episode 112 - New Vehicle Owners Are Orphans with Roger Lanctot, Director of Automotive Connected Mobility

About this episode

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, David and Lucas are joined by Roger Lanctot, the Director of Automotive Connected Mobility at TechInsights. Roger is a powerful voice in the definition of future trends in automotive safety, powertrain, and infotainment systems. They discuss the disconnect between the automotive industry, manufacturers, and the automotive service industry. Roger speaks on how there has been a huge opportunity to understand how cars are working, identify failures, and anticipate failures due to car connectivity. He suggests connected tires as a major way to bring in customers and retain them. He also explains how market research consultancy is used to advise automakers and suppliers about how to bring products to market, the revenue opportunities, and the regulatory challenges. 00:05:33 Hack into cars for data.00:10:36 Data is valuable to OEMs.00:16:25 Consumers control data access.00:17:18 OEMs must grant data access.00:23:13 OEM parts over aftermarket.00:29:04 Monitor your data privacy.00:39:43 EVs require specialized care.00:40:36 Dealerships are untrustworthy.00:50:55 Remote service is available.00:56:08 Reimagine auto repair for the future.00:58:46 Advocate for client needs.01:06:48 Software updates save money.01:07:19 Own the customer relationship.01:12:17 Independent shops can help.