Episode 114 - Product Technical Specialist for Diagnostics at Matco Tools Jake Fruth
Now playing — Changing the Industry Podcast
About this episode
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros David and Lucas sit down with Jake Fruth, Product Technical Specialist for Diagnostics at Matco Tools at ETI Tool Tech 2023.Topics Discussed:The start of the podcast. (0:00)How did you get started in the industry? (2:21)Sharing your thoughts on the pay. (7:20)The cost of running the business. (11:56)How we’ve devalued the diagnostic process. (14:47)Giving away diagnostic time devalues time. (19:28)Looking around for a shop to work for. (25:19)The importance of having a long-term customer. (26:44)Short-term vs long-term savings. (32:08)The hybrid system. (39:19)Paying your employees well enough to make good choices. (40:39)Paying hourly vs flat rate. (43:19)Pitching the idea to the shop. (51:03)The mindset of the technician. (54:57)How to improve the image of the industry? (57:54)The problem with people who teach this model. (1:04:35)The power of forgiveness. (1:08:11)