Episode 122 - Justin Kidd and Tom Morgan from ITTC 2023

About this episode

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros How important do you think it is for service technicians to understand the inner workings and theory of operation of the vehicles they work on? How does this knowledge affect the quality of their work?In this episode, David and Lucas speak with Mini & Land Rover expert Tom Morgan and Justin Kidd, the Technical Sales and Service Specialist at ATS Carbon Clean from ITTC 2023.Topics Discussed: [00:00:06] Controversial New Yorker mocks his badge.[00:05:37] Rock drummer turned car dealership employee turned marine tech.[00:09:18] Switched from BMW to Mini Cooper dealership, disaster.[00:13:41] Service manager challenges the technician, who exceeds expectations.[00:16:26] Efficient method earns big but causes trouble.[00:19:03] Using tools efficiently and getting positive results.[00:23:51] From music to cars, finding my path.[00:25:11] Moved from New York to California, favorite technician experience in a dealership. Organized chaos, workflow, and efficient systems.[00:29:00] Accidents became an opportunity, leading to success.[00:33:12] IPR connector issue causes high oil pressure.[00:37:16] IScan saves money. Check VGT for issues.[00:38:25] Recalled trucks pose problems for dealers and customers.[00:44:37] No coolant, cylinder head lifting off the block. Costly engine repairs needed, unhappy customer.[00:46:42] Chevys have faulty turbo engines.[00:51:29] Strange events lead to a man buying a car.[00:55:44] Expensive European remake, old cars are making a comeback.[00:57:11] Invest in cool factor, if you can