Episode 131 - How Owners and Technicians Can Reshape the Industry's Reputation With Chris Enright

About this episode

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, David and Lucas are joined by popular content creator, Chris Enright. They discuss the credibility of reviews, the importance of training for technicians, the struggles faced by both shop owners and technicians in the industry, and the power of networking and self-assessment.Topics discussed:00:03:05 Apology, redemption, and offer to help.00:08:00 People are paranoid and accusatory.00:11:25 A Suspicious reviewer asked for discounts for problematic repair.00:16:28 "Crappy owners and techs, find better opportunities"00:24:48 Technicians should prioritize training for career growth.00:30:23 George had an epiphany about money.00:35:20 Raise prices as people complain about everything anyway.00:40:50 Investment disaster, anger, and costly uniform mistake.00:47:29 Poor marketing; reach new audiences with influencers.00:51:05 Paid for Matt's training to educate him.00:56:27 Networking changed business and improved family life.01:00:38 People learn to explain things faster.