Episode 139 - The Power of Effective Online Advertising With Mike Edge

About this episode

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Mike Edge of Tread Partners and the Host of the Gain Traction Podcast join David and Lucas live at ASTE. Mike discusses a career journey that saw him transition from industrial sales to the world of Internet marketing during the rise of Google, sharing his experiences and strategies in curating concise campaigns that deliver high ROI.Topics discussed:02:38 Love transforms with a child's primal need.07:06 Avoid falling into old thoughts and behavior patterns.11:57 Friend's dad in prison due to past.17:20 Keeping kids close to God leads to maturity.24:25 Father: Protector, provider, and old-school gentleman.28:39 No fighting in the house, boys.35:07 Prestigious tri-state area, successful client acquisition.42:10 Consider returning to the automotive industry, which requires due diligence.47:22 MSOs struggle to allocate a budget effectively for ads.49:07 Expertise in cost-effective online customer acquisition. Manage resources.53:25 Leverage expertise and experience to gain advantage.58:40 Neil considered offering a guarantee for effectiveness.01:04:02 TV ruled messaging. Now, it's dispersed.