Episode 155 - Harnessing SEO and De-escalation Tactics with Brian Walker
Now playing — Changing the Industry Podcast
About this episode
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this installment, Lucas and David welcome Brian Walker of Shop Marketing Pros to discuss the intricacies of marketing for repair shops. Brian shares his expertise in creating keyword-rich pages and blogs to optimize search engine visibility without falling prey to keyword stuffing. Meanwhile, the hosts candidly discuss the challenges of de-escalation in confrontational situations, with Lucas sharing a personal narrative that underscores the importance of maintaining composure to prevent violence.00:00 Kim's comment led to Crocs helping foot pain.09:54 Substitute pork fried rice with bread quinoa.15:03 Consolidate podcasts, creators, and audience for unity.16:29 Encouraging trainers to submit their classes.21:44 Frustrated customer finds express check-in solution.28:17 Determining realistic SEO expectations through initial queries.37:22 Notepad for questions helps create relevant content.38:40 Saves time by creating detailed content once.46:14 SEO and social media build business authority.50:38 Google favors quick oil change over auto repair.56:35 Embarrassed by past altercations, knows capabilities.01:03:52 The Sheriff's department confirmed past aggressive behavior.01:05:31 Conflict escalates; should have called authorities.