Episode 159 - Facing Harsh Climates, Staff Dynamics, and Industry Changes With Kory Rozema
Now playing — Changing the Industry Podcast
About this episode
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this installment of the Changing The Industry Podcast, Lucas and David welcome Kory Rozema, owner of Rozema's Car Care in Hudsonville, Michigan. Kory shares the successes and missteps of his journey, highlighting the critical transition from confrontational management to fostering a culture of open communication and employee input. The trio also touch upon the challenges and etiquette of training events, with particular attention to the contentious issue of employee poaching among shops.00:00 Miscommunication during the interview led to work frustration.08:31 Apologizing for being a bad dad and boss.14:12 The Manager encourages and helps express frustrations effectively.17:17 Importance of helping struggling shop owners acknowledged.23:25 We Need more staff to run the shop efficiently.29:27 Dealership service advisors care about customer ratings.33:14 Surprising observation about the tutor's appearance and employees.41:09 Choosing jobs and passion; business adaptability.47:34 Free training hosted at local shop unsuccessful.50:56 Facebook groups facilitate local networking for careers.55:00 Offer value, market well, mobilize for training.59:07 Betrayal over hiring changes friendship dynamics.01:04:13 Active board of directors are crucial for success.