Episode 162 - Lauralee Schmidt on Repair Shop Economics and Social Media Slips
Now playing — Changing the Industry Podcast
About this episode
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this enlightening episode, hosts Lucas and David welcome Lauralee Schmidt and Savannah Grise at MARS 2024. Savannah touches upon the complexities of offering financing options in the automotive industry, recounting her previous company's challenges with using services like Klarna. The conversation also veers into social media's impact on businesses, as Lauralee expresses her preference for MySpace and the hosts discuss navigating professional and personal accounts online. Moreover, they explore the influence of TikTok on consumer behavior and industry marketing strategies.00:00 Picked up a friend at the airport, smelled bad.06:12 Opposition to historical tax enforcement brutality.11:18 Shop actively uses service information for calibration.19:53 Moved to an unfamiliar area, determined to succeed.22:07 Full-time online college, work to pay, debt-free.27:56 Attend classes to gain coaching credits, crucial.36:21 Reluctantly pushed credit card on 18-year-old.42:41 J cosmetics faced backlash for undisclosed financing.43:40 Avoid interest or face triple the cost.50:24 Hiring for a specific job ends in termination.54:10 Planned to let him go, discussed replacement.01:02:41 Kieran O'Brien's success story in social media.01:07:50 Wife listens to the country station with commercials.01:12:26 Tomato plants mistaken for marijuana. All good.