Episode 165 - Chasing An American Dream While Balancing Family and Culture With Gilbert Khoshaba

About this episode

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David welcome Gilbert Khoshaba from Chicago, who shares his journey in the automotive industry and his aspirations for business expansion. Gilbert talks about his strategy to involve his children in his business early, reflecting on his own experiences of hard work and its value. The hosts and Gilbert also discuss the importance of using direct mailers for customer acquisition, discussing strategies for enhancing their effectiveness.00:00 Bilingual speaker discusses Arabic and Aramaic languages.09:08 Repairing pads and shoes saves money.11:19 Transitioned career, attended UTI, pursued dealership employment.18:42 Misconception about luxury items, differing opinions.23:59 Supporting my kids' interests and experiences abroad.28:55 He owns a successful valet parking company.33:17 Property taxes increased, causing legal and financial struggles.41:34 Middle Eastern cuisine with a variety of dishes.46:55 Coworkers loved pizza, but I didn't.52:32 Customer reliance on brands is unnecessary; personalization matters.56:42 Aaron is Chevy's best parts guy. Exceptional!59:04 Diagram awesome, but list causes account woes.01:07:29 Budget for professional high-quality commercial photography.01:10:29 Leverage customer list for targeted marketing.01:19:18 Seek guidance, learn, and take initiative.01:23:10 Kim and Brian market uniquely and effectively.01:26:10 Find a specialized group for European auto repair.01:34:05 Evaluate, strategize, and target a new marketing approach.01:37:34 Google accuses the shop of incentivizing fake reviews.