Episode 247 - Proof What Raising Your Prices Will Do For Your Shop With Mike Himes & Rick White

About this episode

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by shop owner Mike Himes and guest Rick White to discuss the evolution of Mike’s shop over the past year. Rick shares coaching insights on overcoming emotional challenges around pricing and the importance of valuing your work. Mike reveals how increasing labor rates and implementing a robust parts matrix led to significant financial improvements, while the group addresses common industry pitfalls such as undercharging and ineffective workflows.00:00 "Biggest Change: Workflow Insights"07:24 "Facing Fear for Growth"12:25 Growth Journey: From Beginner to Achiever19:33 "iPhone Queue Frenzy"23:29 "Only Expert in Town"31:23 "Jeff Compton Protects Technicians"32:33 "High Turnover Acceptance Debate"40:48 "Stop When Risks Appear"45:45 "Factory vs Full Process"51:27 "Subscription Costs for Scan Tools"55:27 "Pricing Adjustment Lessons with Rick"01:03:24 "Parts Store Manager Advice"01:04:51 Effortless Transition with Shopware