Episode 250 - Jonathan Seitzer Goes From Wall Street To Wrenches
Now playing — Changing the Industry Podcast
About this episode
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Jonathan Seitzer, a former Wall Street product manager who is stepping into the world of auto shop ownership. Jonathan shares his journey from discovering the podcast and automotive industry to the challenges of buying an established shop with no technical background. The conversation covers the realities of inheriting an existing staff, balancing necessary changes with preserving shop culture, and the daunting task of building a supportive work environment while facing industry-wide staffing and training hurdles.00:00 "From Marines to Wall Street"03:45 "Electric Vehicle Charging Stations"07:15 "Journey Back to Mars"12:44 Customer Reactions to Pricing Changes14:16 "Challenges with Dutch Customers"16:25 "Effective Marketing Strategy Essentials"21:44 "Golden Handcuffs Dilemma"25:29 "Building a Hiring Pipeline"28:24 "Fostering Growth and Balance"31:03 Scaling Revenue Through Skilled Leadership34:49 Preparing the Next Generation37:20 "Challenges in Automotive Careers"40:58 "Beware Leadership Temptations"44:05 "Finding Balance in Leadership"45:51 "The Struggle to Take Seriously"52:01 "Building Trust Through Consistency"55:12 "Cluttered Midwestern Dealership Tale"56:18 "Impactful Change Through Appearance"59:50 "Supportive Learning Community"