Ep 17 - Coaching Call #3 | Matt Lofton w/ Elite Worldwide
Now playing — Confessions of a Shop Owner
Summary
Learn more about how Tekmetric can help you and your shop HERE [https://auto.tekmetric.com/4iOySkk] Need help with your marketing like me? Use Turnkey. Learn how HERE [https://www.turnkeyautomarketing.com/] Today it's coaching call number 3. And you get
About this episode
Learn more about how Tekmetric can help you and your shop HERENeed help with your marketing like me? Use Turnkey. Learn how HEREToday it's coaching call number 3. And you get to hear Matt call me out! I thought I was doing well to complete 4 of 6 goals, but Matt reminded me that if I'm serious about where I want to be in 5 years, then I have to be serious about completing my goals each month. So that was fun to hear. But I'm thankful I have a coach who can say what I need to hear. Sorry for the audio issues! 04:14 Technician Audit Reveals DVI Issue09:23 Guiding Employees in Goal Setting10:10 Accelerated Debt Repayment Strategy15:46 Beyond Ad Spend: Key Marketing Factors18:48 Weekly KPI Spreadsheet Discussion21:54 "Advisor Strategy and Solutions"25:50 Labor vs Parts: Profit Discrepancy29:02 Missed Goal: Hiring Advisor Assistant31:16 Tire Sales Strategy Shift36:15 "Significant AWRO/ARO Improvement"40:09 Employee Transfer and New Hire42:48 Establish Store Culture Standards46:37 Comprehensive Advisor Training Program48:00 Owner's Accountability and Education Kit