Ep 41 - Nathan Ward and James Hornak | Two Evil Shop Owners in the Making
Now playing — Confessions of a Shop Owner
About this episode
My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERENathan Ward and James Hornak recently opened Inconceivable Automotive in Raleigh, NC. Today, they tell the CRAZY story of how they became friends, fell into business ownership (starting by stealing a van off a man with Alzheimer's), and listen to advice from Mike. They all discuss openly the lessons they’ve already learned, such as the importance of clear communication, networking with other shop owners, and maintaining well-organized business processes from the outset. 00:00 "Morning Bloody Mary Bar"03:48 Injury Recovery Leads to Adventure07:12 General Repair: Passion Meets Profit12:29 Balancing Workload and Priorities13:49 Repo Equipment Bargain Success18:10 Subcontracting Head Gasket Repair22:28 Stick to Normal Procedures24:21 "Building Connections with Elite Coaching"26:55 Sumo Wrestling Match at ASTA30:30 Business Partnership and Profit Sharing35:20 "Starting a Small Business Guide"36:59 Prioritizing Business over Income40:00 "Convenient Truck Service Location"44:43 Proactive Learner Praised47:15 "Toys Indicate Business Struggles"50:07 Electrical Misunderstanding Magic53:59 "Shop Owner Confessions"