Ep 44 - Buckaroobob (John Firm) | Mike is Scared of Spiders

About this episode

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike and Bryan are joined by John Firm of Firm Automotive in Fort Worth, Texas. John talks about how he focuses his shop around fleet work, saying fleet accounts provide a lot of stability. The guys also bring up the cons of being a "hero" shop, pointing out that knowing your niche and charging your value is a smarter business model. Also, just wait till you hear the latest shop confession story.00:00 "The Hero Shop Trap"08:23 "Questioning Job Performance Value"15:50 Preventing Employee Disengagement17:40 Fuel Strategy Documentary23:20 Cowboy Style Origins28:59 Journey to Amazon Fishing Expedition34:27 Cultural Perspectives on Size39:54 "Exotic Wildlife at Low Fence Ranch"48:30 Confident in Technician's Expertise53:23 Letting Go: Business Challenges