Ep 47 - Coaching Call #9 | To Sell More - Talk to More Customers
Now playing — Confessions of a Shop Owner
About this episode
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREMike Allen and Matt Lofton jump into coaching call number nine and talk mainly about how to increase sales at Mike's shop. Matt shares research from Brian Tracy, saying that service advisors MUST spend more time engaging with customers to boost closing rates. They also talk about the strategy of splitting repair estimates into more manageable repair plans and the value of setting customer expectations during intake. Timestamps: 00:00 Increase Customer Interaction to Boost Sales03:55 Finding Time to Exercise is HARD09:50 August Repair Order Analysis12:26 Sales Process Challenge or Estimation Issue?17:24 Optimizing Sales and Inspection Strategy19:17 Costly Repairs Lead to Car Disposal22:17 Two-Stage Vehicle Repair Approval Process26:55 "Impact of Tech Quote Changes"28:31 Choosing Repair Strategies Effectively33:06 Improving Preventative Maintenance Estimation36:54 Importance of Effective Intake Process40:33 Enhancing Customer Interaction Experience42:35 Maximize Sales by Reducing Admin Tasks45:22 Customer Engagement Improves Experiences48:40 Addressing Customer Fear with Transparency