Ep 51 - Tommy Markham Uses His Wallet as a Wheel Chock
Now playing — Confessions of a Shop Owner
About this episode
If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERETommy Markham owns Markham's Automotive in Constableville, New York, and is a HUGE supporter of charging for diagnostic....this should be fun. Mike, Bryan and Mark talk about why you should charge for diagnostic and why you shouldn't. They also discuss the challenges and marketing benefits of investing in ADAS calibration equipment, even when the return on investment is hard to measure. Timestamps: 00:00 What Will Mike Say/Do When He's Not President?06:47 Diagnostic Charging Debate08:01 Billing for Expertise Costs13:26 "Job Value Reflects Readiness"16:24 BMW Repairs and Water Damage19:05 "Humble Confidence and Skill"23:28 Exclusive ADAS Calibration Facility24:32 ADAS Profit Challenges for Shops28:02 "Public Education Challenges"33:55 "Customized Signs for Visibility"34:04 "Branded Car Complaint Story"38:48 "Confidence and Abrasiveness"42:28 "Career Dilemma and Choices"46:17 Rental Car Damage Documentation50:02 Mitsubishi MUT3 Critique52:16 Mitsubishi's Missing Key Data53:48 Mitsubishi Ownership Verification Issue58:22 "Car Repairs and Priorities"