Ep 56 - Eric Merchant Stuffed a Technician in a Trunk

About this episode

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREEric Merchant is the owner of Merchant Automotive in Leeland, Michigan. Eric, Mike, and Bryan today talk about racing things with wheels, how Eric got into shop ownership, and why training is important. The three also bring up how things often go sideways when shop owner get together. Like stuffing technicians into trunks... Timestamps: 00:00 Recording at ASTA 202503:30 "Accidental Reel Overflow"09:06 "Lucas Overfills RSVP List"11:26 GM Diesel Pickup Specialists13:11 "Pro Service: Tight-Knit Comfort"19:07 "Struggles Exiting the Car"20:40 "Burt Two-Speed Transmission Overview"24:54 Driving vs. Running a Shop27:29 "Fired: Exit from Dealerships"30:28 "Lawnmower Racing Adrenaline Rush"35:30 Midnight Tail Light Fix37:26 Golf Cart Speed Challenges41:38 "F350 King Ranch Giveaway Idea"43:51 Diesel Training Lacks Specificity48:08 "Encouraging Relevant Class Interaction"