Ep 60 - Coaching Call #11 | Am I Too Expensive??

About this episode

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen confesses to Matt Lofton that he thinks his customers aren't finding the value in using his repair shop. Matt says that value is defined by what customers are actually willing to pay for, reminding listeners that shop processes only matter if clients perceive them as worthwhile. They also talk about employee retention, noting how turnover can set a business back and why keeping the right team in place should be a top priority. Timestamps: 00:00 Mike's Vegas Wardrobe Malfunction10:36 "Retention and Sustained Growth Focus"13:29 Client Service & Repair Strategy19:19 Team Process and Standards Updates23:07 "Pricing Concerns and Reputation"33:35 Labor Rate Adjustment Explained34:56 Employee Feedback Reflects Trust43:39 Front Counter Compensation Debate47:50 "Defining Value Beyond Features"52:05 "Handling Customer Objections Effectively"59:06 "Discussing Brake Replacement Concerns"01:01:59 Pricing Strategy and Break-Even Analysis