Ep 61 - John Firm (Buckaroobob) and Michael Guenther | Mounted Fish Aren't Real???

About this episode

My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike learns that fish hung on a wall are just plastic. He, John Firm, Michael Guenther, and Jeff Compton also get into some ESO talk, free Diag, and if free oil changes are ruining this industry. They also share firsthand experiences managing small-town customer relationships, including the challenges of offering credit and dealing with overdue invoices.Timestamps: 00:00 Mounted Fish Aren't Real??09:51 Rising Star in Auto Industry14:46 "Efficiency Concerns with Machine"17:28 "Free Car Diagnostics Explained"22:42 "The Cost of Your Dream Car"28:44 "Oil Change Pricing Dilemma"32:02 "Fish of a Thousand Casts"42:31 "Local Store Credit System"47:44 Customer Loss After Payment Struggle50:06 "Bronx Tale $10 Lesson"55:37 Fishing Etiquette at Docks