Ep 70 - Mr. Subaru | Automotive Social Media...The Good, the Bad, and the Stupid...

About this episode

Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREElite Worldwide coaching has changed the game for me and my shop. Need a boost? Use Elite like I do. HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREIn this episode, Mike Allen and Bryan Pollock talk with Mr. Subaru. Mr. Subaru talks through his experiences navigating drama in the automotive influencer space and addresses accusations of clickbait content. He shares some colorful stories from his time as a Snap-on dealer, including the challenges of repossessing toolboxes from delinquent customers. Finally, Mr. Subaru discusses his upcoming plans to build a new shop on his property and the future direction of his YouTube content.Timestamps: 00:00 - Are you a Clickbait Creator? Mr. Subaru on Online Drama00:19 - The Truth About Tool Content—Is It Clickbait?01:08 - Rock Hill & South Carolina’s Automotive Scene03:03 - Content Creator Drama & Automotive Industry Comparison07:09 - Shop Builds: Mr. Subaru Gets Bank Approval for His New Shop08:51 - How It All Started: Mr. Subaru’s First YouTube Videos10:59 - The COVID Boost: Explosive Growth on YouTube12:12 - Monetization Woes: TikTok, Facebook, & Instagram13:33 - The Snap-On Dealer Experience—Sales, Credit, & Repos17:15 - Wild Repo Stories: Guns, Knives, & Toolbox Sting Operations21:30 - The Biggest Toolbox Sale Ever26:03 - Market Insights: Charlotte Money, Shop Opportunities, & Area Growth29:12 - Podcasting & Automotive Media Scene in Carolina29:37 - Drama vs. Good for the Industry: Podcast Growth Strategies33:08 - Rage-Bait vs. Thoughtful Content: Finding Balance35:55 - Instant Opinions & The Problem with Social Media Hate37:00 - Shop Anonymity & Weirdos—Dealing with the Downside of Fame39:16 - Diagnosing for the Diagnostically Challenged: Mobile Work Stories45:27 - B-Techs, A-Techs, and Weaponized Incompetence Rant47:22 - Diagnostic Training on YouTube: Scanner Danner & Self-Learning48:53 - What’s Next for Mr. Subaru? Shop Builds & New Content51:19 - DIY vs. Shop Content: Who Does It Serve Best?54:02 - Upcoming Events: Visions, Asta, Farm Show, and More56:08 - Favorite Training Classes & Shop Stories57:37 - Sumos, Hurricanes, and Confessions—Podcast Outtakes