Ep 72 - Jon Cabak | How AI & Technology Are Changing the Automotive Industry

About this episode

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREJon Cabak is the co-founder and CEO of Detect Auto. Today, he shares with Mike about Detect Auto’s maintenance recommendation tools and talks about their new partnership with BG Products to streamline customer education and shop efficiency. The conversation also explores how AI is already transforming shop operations, from business analysis to coaching service advisors, with Jon sharing practical ways shop owners can leverage these technologies today.Timestamps:00:00 Introducing The "Maintenance Recommendation System" & the Struggle for a Good Name01:05 Jon Cabak's whirlwind trip: Meetings, markets, and minimal sleep02:11 Jon's goals at C&R AAPEX: Building partnerships and sharing tech02:47 Who is Jon Cabak? CEO of Detect Auto, building better tools for shops03:06 How Detect Auto helps service advisors ask the right questions04:06 New features: BG Products partnership & integrating educational content for customers05:00 Educating customers with videos, Tekmetric integration dreams06:16 The power of video explainer tools for maintenance sales07:13 Coaching new shops: How to launch a maintenance program07:49 Why shops struggle to sell maintenance—and how to avoid “kitchen sinking” new customers09:13 Making a maintenance plan not a one-time sales event10:11 Detect Auto’s printable/PDF maintenance planning tool11:02 “SUN”: The new name for maintenance—Shit You Need!11:46 AI’s best use in shop ownership, ChatGPT in action, and practical subscription tips13:06 Voice tech, call analysis, and smarter prospecting with AI14:00 Pipe dream or next reality? AI that writes your service tickets15:00 Using AI for real-time scripts and to improve advisor performance16:45 Ongoing upgrades: Overcoming latency and training obstacles18:31 AI for pre-service surveys and reducing customer friction19:10 Practicing objections and role-playing with voice AI21:11 Upgrading your AI subscription — Is it worth it?21:57 Using AI to analyze business trends and shop performance22:42 Grok, Gemini, Claude: Testing the new AI tools for shops23:44 Will software engineers be replaced by AI? Real talk about tech careers25:19 What Detect Auto features are most valuable to shop owners?27:09 How onboarding and training shops faster drives ROI