David Guillen's Playbook for Selling $250k+ a Month in Auto Repair - And Handling Every Objection

About this episode

Joe Adams sits down with David "Hollywood" Guillen to discuss his journey from master technician to top-performing service advisor, coach, and assistant GM. They cover how relationship-building, shop tours, and technical credibility create high-ticket sales and lifelong customers. The episode walks through common customer objections—"I’ll sell the car," "price is too high," and "I don’t have the money"—and offers practical scripts, financing strategies, and real hospitality examples (like the beekeeper and Dr. Pepper stories) that turn objections into approvals. Hollywood also explains his coaching approach with Autoshop Coaching, emphasizing consistency, active listening, and using data from calls to train teams to convert more cars and grow revenue.