2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058]

About this episode

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement. Key Insights: Technician Sentiment: 50% wouldn’t recommend their shop, with negativity dominating social media.Career Development: Technicians want visible growth paths, certifications, and new specialized roles like ADAS or EV diagnostics.Compensation: Pay remains the top frustration. Shops need profitability strategies and flexible pay plans (61% prefer hourly/salary with bonus).Culture & Tools: Proper equipment, work-life balance, and intentional team-building are critical to retention.Professionalism: Shifting language from “mechanic” to “specialist/technologist” elevates the industry’s perception.Leadership & Communication: Shop owners must ask “why,” listen to technicians, andimplementmeaningful change.Download:https://wrenchway.com/resources/2025-voice-of-technician/#download-report This isn’t just about attracting new talent; it’s about creating workplaces where technicians feel valued, respected, and see a future in the industry. Jay Goninen, WrenchWay Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Follow on Twitter:https://twitter.com/RResultsBizVisit the Website:https://remarkableresults.biz/Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collectionsThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm