Diagnostics 101: Stop Guessing, Start Solving [E218] - Chris Cotton Weekly Blitz

About this episode

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit&nbsp;ShopMarketingPros.com/chris&nbsp;to&nbsp;partner&nbsp;with&nbsp;a&nbsp;team&nbsp;that&nbsp;understands&nbsp;your&nbsp;business.&nbsp;Because&nbsp;every&nbsp;great&nbsp;shop&nbsp;deserves&nbsp;marketing&nbsp;that’s&nbsp;just&nbsp;as&nbsp;great.&nbsp;In&nbsp;episode&nbsp;six&nbsp;of&nbsp;"The&nbsp;Weekly&nbsp;Blitz,"&nbsp;Coach&nbsp;Chris&nbsp;Cotton&nbsp;expertly&nbsp;guides&nbsp;auto&nbsp;repair&nbsp;shop&nbsp;owners&nbsp;through&nbsp;an&nbsp;in-depth,&nbsp;eight-step&nbsp;diagnostic&nbsp;process&nbsp;designed&nbsp;to&nbsp;improve&nbsp;shop&nbsp;consistency,&nbsp;profitability,&nbsp;and&nbsp;customer&nbsp;trust.&nbsp;Throughout&nbsp;the&nbsp;episode,&nbsp;he&nbsp;emphasizes&nbsp;the&nbsp;importance&nbsp;of&nbsp;clear&nbsp;communication&nbsp;with&nbsp;both&nbsp;technicians&nbsp;and&nbsp;customers,&nbsp;ensuring&nbsp;everyone&nbsp;understands&nbsp;the&nbsp;diagnostic&nbsp;procedures&nbsp;and&nbsp;findings.&nbsp;Chris&nbsp;highlights&nbsp;the&nbsp;necessity&nbsp;of&nbsp;thorough&nbsp;and&nbsp;accurate&nbsp;documentation&nbsp;at&nbsp;every&nbsp;stage,&nbsp;which&nbsp;not&nbsp;only&nbsp;protects&nbsp;the&nbsp;shop&nbsp;but&nbsp;also&nbsp;provides&nbsp;transparency&nbsp;for&nbsp;clients.&nbsp;He&nbsp;also&nbsp;stresses&nbsp;the&nbsp;value&nbsp;of&nbsp;charging&nbsp;appropriately&nbsp;for&nbsp;diagnostic&nbsp;work,&nbsp;explaining&nbsp;how&nbsp;this&nbsp;reinforces&nbsp;the&nbsp;professionalism&nbsp;of&nbsp;the&nbsp;shop&nbsp;and&nbsp;ensures&nbsp;technicians&nbsp;are&nbsp;compensated&nbsp;for&nbsp;their&nbsp;expertise.Chris&nbsp;delves&nbsp;into&nbsp;how&nbsp;implementing&nbsp;a&nbsp;standardized&nbsp;diagnostic&nbsp;approach&nbsp;helps&nbsp;prevent&nbsp;costly&nbsp;comebacks,&nbsp;reduces&nbsp;errors,&nbsp;and&nbsp;boosts&nbsp;technician&nbsp;confidence&nbsp;by&nbsp;providing&nbsp;a&nbsp;clear&nbsp;roadmap&nbsp;for&nbsp;every&nbsp;job.&nbsp;This&nbsp;consistency,&nbsp;he&nbsp;explains,&nbsp;leads&nbsp;to&nbsp;higher&nbsp;quality&nbsp;repairs&nbsp;and&nbsp;builds&nbsp;lasting,&nbsp;trust based&nbsp;relationships&nbsp;with&nbsp;clients&nbsp;who&nbsp;appreciate&nbsp;the&nbsp;shop’s&nbsp;attention&nbsp;to&nbsp;detail&nbsp;and&nbsp;reliability.&nbsp;The&nbsp;episode&nbsp;also&nbsp;features&nbsp;a&nbsp;special&nbsp;spotlight&nbsp;on&nbsp;Shop&nbsp;Marketing&nbsp;Pros,&nbsp;a&nbsp;company&nbsp;offering&nbsp;tailored&nbsp;marketing&nbsp;solutions&nbsp;specifically&nbsp;for&nbsp;auto&nbsp;repair&nbsp;shops,&nbsp;helping&nbsp;them&nbsp;attract&nbsp;new&nbsp;customers&nbsp;and&nbsp;retain&nbsp;existing&nbsp;ones.Listeners&nbsp;are&nbsp;encouraged&nbsp;to&nbsp;tune&nbsp;in&nbsp;and&nbsp;discover&nbsp;how&nbsp;refining&nbsp;and&nbsp;standardizing&nbsp;their&nbsp;diagnostic&nbsp;process&nbsp;can&nbsp;elevate&nbsp;their&nbsp;shop’s&nbsp;reputation,&nbsp;increase&nbsp;operational&nbsp;efficiency,&nbsp;and&nbsp;significantly&nbsp;improve&nbsp;their&nbsp;bottom&nbsp;line.&nbsp;Whether&nbsp;you’re&nbsp;looking&nbsp;to&nbsp;streamline&nbsp;workflow,&nbsp;enhance&nbsp;customer&nbsp;satisfaction,&nbsp;or&nbsp;grow&nbsp;your&nbsp;business,&nbsp;this&nbsp;episode&nbsp;provides&nbsp;actionable&nbsp;insights&nbsp;and&nbsp;practical&nbsp;tips&nbsp;to&nbsp;help&nbsp;your&nbsp;shop&nbsp;thrive.Introduction&nbsp;and&nbsp;Sponsor&nbsp;Message&nbsp;(00:00:06)&nbsp;Coach&nbsp;Chris&nbsp;Cotton&nbsp;introduces&nbsp;the&nbsp;podcast,&nbsp;highlights&nbsp;its&nbsp;purpose,&nbsp;and&nbsp;promotes&nbsp;Shop&nbsp;Marketing&nbsp;Pros.Series&nbsp;Recap&nbsp;and&nbsp;Episode&nbsp;Overview&nbsp;(00:01:16)&nbsp;Recap&nbsp;of&nbsp;previous&nbsp;"Back&nbsp;to&nbsp;Basics"&nbsp;episodes&nbsp;and&nbsp;introduction&nbsp;to&nbsp;diagnostics&nbsp;as&nbsp;the&nbsp;focus&nbsp;of&nbsp;this&nbsp;episode.The&nbsp;Importance&nbsp;of&nbsp;a&nbsp;Diagnostic&nbsp;Process&nbsp;(00:02:17)&nbsp;Explains&nbsp;why&nbsp;a&nbsp;standardized&nbsp;diagnostic&nbsp;process&nbsp;is&nbsp;crucial&nbsp;for&nbsp;shop&nbsp;success&nbsp;and&nbsp;customer&nbsp;trust.Step&nbsp;1:&nbsp;Clarify&nbsp;the&nbsp;Concern&nbsp;(00:03:29)&nbsp;Emphasizes&nbsp;understanding&nbsp;the&nbsp;customer’s&nbsp;issue&nbsp;through&nbsp;detailed&nbsp;questioning&nbsp;and&nbsp;documentation.Step&nbsp;2:&nbsp;Assign&nbsp;a&nbsp;Testing&nbsp;Level&nbsp;(00:04:31)&nbsp;Describes&nbsp;setting&nbsp;the&nbsp;appropriate&nbsp;diagnostic&nbsp;level&nbsp;before&nbsp;any&nbsp;work&nbsp;begins&nbsp;to&nbsp;manage&nbsp;expectations.Step&nbsp;3:&nbsp;Perform&nbsp;a&nbsp;Full&nbsp;DVI&nbsp;(00:05:41)&nbsp;Advocates&nbsp;for&nbsp;a&nbsp;complete&nbsp;digital&nbsp;vehicle&nbsp;inspection&nbsp;before&nbsp;starting&nbsp;diagnostics.Step&nbsp;4:&nbsp;Replicate&nbsp;the&nbsp;Concern&nbsp;(00:06:43)&nbsp;Details&nbsp;the&nbsp;importance&nbsp;of&nbsp;confirming&nbsp;and&nbsp;documenting&nbsp;the&nbsp;customer’s&nbsp;reported&nbsp;issue.Step&nbsp;5:&nbsp;Pull&nbsp;Codes&nbsp;and&nbsp;Analyze&nbsp;Data&nbsp;(00:07:49)&nbsp;Covers&nbsp;using&nbsp;scan&nbsp;tools&nbsp;to&nbsp;gather&nbsp;data&nbsp;as&nbsp;a&nbsp;starting&nbsp;point&nbsp;for&nbsp;further&nbsp;testing.Step&nbsp;6:&nbsp;Test&nbsp;the&nbsp;System,&nbsp;Not&nbsp;Just&nbsp;a&nbsp;Part&nbsp;(00:07:49)&nbsp;Explains&nbsp;thorough&nbsp;system&nbsp;testing&nbsp;and&nbsp;documentation,&nbsp;not&nbsp;just&nbsp;focusing&nbsp;on&nbsp;individual&nbsp;parts.Step&nbsp;7:&nbsp;Confirm&nbsp;the&nbsp;Root&nbsp;Cause&nbsp;(00:07:49)&nbsp;Focuses&nbsp;on&nbsp;identifying&nbsp;and&nbsp;explaining&nbsp;the&nbsp;true&nbsp;cause&nbsp;of&nbsp;the&nbsp;problem.Step&nbsp;8:&nbsp;Service&nbsp;Advisor&nbsp;Presentation&nbsp;(00:07:49)&nbsp;Outlines&nbsp;how&nbsp;advisors&nbsp;should&nbsp;confidently&nbsp;present&nbsp;findings&nbsp;and&nbsp;solutions&nbsp;to&nbsp;customers.Diagnostics&nbsp;Pricing&nbsp;and&nbsp;Integrity&nbsp;(00:09:06)&nbsp;Stresses&nbsp;the&nbsp;importance&nbsp;of&nbsp;charging&nbsp;appropriately&nbsp;for&nbsp;diagnostics&nbsp;and&nbsp;maintaining&nbsp;honesty&nbsp;with&nbsp;customers.Implementing&nbsp;Diagnostic&nbsp;Packages&nbsp;(00:10:03)&nbsp;Advises&nbsp;on&nbsp;setting&nbsp;up&nbsp;diagnostic&nbsp;packages,&nbsp;training&nbsp;staff,&nbsp;and&nbsp;improving&nbsp;shop&nbsp;profitability.Conclusion&nbsp;and&nbsp;Call&nbsp;to&nbsp;Action&nbsp;(00:11:06)&nbsp;Encourages&nbsp;shop&nbsp;owners&nbsp;to&nbsp;adopt&nbsp;the&nbsp;process,&nbsp;offers&nbsp;coaching&nbsp;help,&nbsp;and&nbsp;gives&nbsp;a&nbsp;final&nbsp;sponsor&nbsp;shoutout.Closing&nbsp;Remarks&nbsp;(00:11:59)&nbsp;Coach&nbsp;Chris&nbsp;Cotton&nbsp;signs&nbsp;off&nbsp;and&nbsp;thanks&nbsp;listeners&nbsp;for&nbsp;tuning&nbsp;in.​Connect&nbsp;with&nbsp;Chris:To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.<a href="https://craigoneill.captivate.fm/"...