Modern Customer Engagement In Auto Service [RR 1010]

About this episode

Thanks to our Partner, NAPA Auto Care Join the dynamic duo Uwe Kleinschmidt and Krista Eriksson of AutotechIQ! Uncover how data-driven processes are revolutionizing the automotive industry, explore the shifting landscape of customer behavior, and learn why transparency and education are essential for increasing approvals. Gain actionable insights into key aftermarket strategies, including maximizing the impact of digital vehicle inspections and employing innovative sales techniques. Uwe Kleinschmidt, CEO, AutotechIQ Krista Erickson, VP of Client Services and Marketing, AutotechIQ Show Notes Watch Full Video Episode Shifting Customer Expectations (00:01:19) Measuring Customer Engagement (00:02:12) Case Study on Service Advisors (00:03:27) The Role of Visual Aids (00:10:11) Empowerment Through Information (00:11:34) Building Trust with Customers (00:15:39) Standardizing Job Names (00:16:01) Declined Jobs Analysis (00:17:04) Actionable Transparency (00:18:21) Creating Urgency in Customer Interactions (00:21:51) Marketing Strategies for Service Offers (00:22:23) Follow-Up on Declined Services (00:23:07) Effectiveness of Visual Aids (00:23:29) The Brittany Process (00:25:31) Customer Education Through Layman's Terms (00:26:49) Work-Life Balance Challenges (00:29:35) Rebranding Technicians (00:31:35) Effective Communication in Service Advising (00:32:30) Growing the Certified Shop Network (00:34:00) AutoTechIQ DNA Concept (00:35:52) Importance of Preventative Maintenance (00:36:54) Technology's Role in Customer Engagement (00:37:39) Redefining Service Advisor Roles (00:39:13) Benefits of Specialized Roles in Shops (00:40:11) Introduction to New Generations of Listeners (00:41:35) Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/