Preparing for April's Marketing [E138] - The Auto Repair Marketing Podcast
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About this episode
Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Monthhttps://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with TimestampsIntroduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds.April Fool's Day Marketing (00:10:48) Ideas for fun social media posts and jokes to engage customers on April Fool's Day.National Ride Your Horse to a Bar Day (00:14:09) Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it.National 4x4 Day (April 4) (00:14:45) Celebration ideas for off-road enthusiasts and engaging posts for customers.World Rat Day (April 4) (00:15:18) Discussion on celebrating the impact of rats on auto repairs.National Rita Roadmap Day (April 5) (00:16:12) A fun take on roadmap reading skills among staff.International Pillow Fight Day (April 5) (00:16:27) Humorous suggestions for a pillow fight as social media content.National Grilled Cheese Sandwich Day (April 12) (00:17:05) Ideas for a grilled cheese challenge at the shop.State Pride Days (April) (00:17:28) Encouragement to celebrate local state days and community engagement.Tax Day and National That Sucks Day (April 15) (00:18:08) Creative marketing ideas related to tax day and repairs.National Auctioneers Day (April 17) (00:19:08) Fun activities like staff auctioneering for customer engagement.Easter (April 20) (00:19:40) Ideas for Easter celebrations and community involvement.Girl Scout Leaders Day and Earth Day (April 22) (00:20:24) Promoting community ties with Girl Scouts and environmental awareness.Clean Comedy Day (April 28) (00:21:38) Encouraging clean jokes and humor among staff.Viral Video Day (April 29) (00:22:17) Encouragement to create engaging videos for social media.April Showers Bring May Flowers (00:23:38) Marketing strategies related to spring maintenance and vehicle care.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersTune in for another episode next week. Until then, go fill those bays!Talking PointsGeneral Topics for April:April showers bring may flowers - wiper blades, Aquapel, tiresContinuing the theme from MarchSpring maintenance and cleaningPot holes - winter damageChange back to summer tiresContinue with the tax refund talkDays of the Year - Monthly ThemesApril is the first of the two National Car Care MonthsVEDA - Video Every Day in AprilDays of the Year - Weekly ThemesNational EMS WeekDays of the Year - Daily Themes4/1 April Fools Day4/2 National Ride Your Horse to a Bar Day4/3 National Burrito Day4/4 World Rat Day⅘ International Pllow Fight Day⅘ National Read a Road Map Day4/12 National Grilled Cheese Sandwich Day4/15 National That Sucks Day4/17 National Auctioneers Day4/20 Easter4/22 National Jelly Bean Day4/28 Clean Comedy Day4/29 Viral Video DayAftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.<a href="https://autorepairmarketing.captivate.fm/" rel="noopener