Kamran Rahman

Ep 172: People Don't Buy What They Can't Trust with Kamran Rahman and Saurav Kumar

ShopSoup EP29 An Interview With Saurav Kumar and Kam Rahman Of 47c

Welcome To ShopSoup Podcast!In this episode, Greg interviews Saurav and Kam from 47C about their journey from crypto to automotive marketing, their creative process, and how they help shops tell their stories. They share insights on building emotional connections through short-form media and the importance of authenticity and community in business growth.Keywordsautomotive marketing, short-form video, storytelling, crypto to auto, brand building, shop marketing, media strategy, automotive industry, community, authenticityKey topicsThe origin story of 47C and its founders' background in crypto and business consultingThe creative process behind producing authentic, personality-driven media content for auto shopsThe importance of emotional connection and storytelling in building a brandDifferences between short-form and long-form media and their impact on audience engagementThe value of being agnostic and inclusive in automotive marketing to foster growth and communityStrategies for capturing shop personalities and turning them into compelling mediaThe role of humility and authenticity in automotive business successFuture directions and milestones for 47C in the auto industry Sound bites"Content has to be consistently put out to keep your brand alive.""We hyper personalize the story to reflect the shop’s personality.""We’re making a market in auto, and it’s about making it accessible to everyone."Chapters00:00 Introduction to 47C and its founders01:51 The origin story from crypto to automotive marketing04:05 Creating authentic media content for shops06:01 The impact of storytelling on brand building08:06 Differences between short-form and long-form media09:52 The importance of authenticity and humility12:03 The creative process on site and capturing personalities13:52 Supporting shop owners and showcasing personalities16:02 The industry’s pathways and opportunities17:48 The value of being agnostic and inclusive19:59 How media reflects shop personalities21:49 Building emotional connections through content23:48 The future of auto marketing and milestones

Episode 34- Kamran Rahman and Saurav Kumar from 47C talk how they ended up in the automotive realm!

Brand new podcast hosted by a Shop owner and a Shop owner/Technician . We dive into shop ownership and how it all began for the both of us.  We will be featuring special guests every week from the automotive industry and also a few surprise guests we have lined up in the not so distant future. We want this podcast to be fun but informative about the automotive repair industry. We are not perfect in what we do but operate with integrity and have been doing so for years. Sit back and listen in for some fun banter and conversations about the automotive repair world!This really was a fun episode. Kamran and Saurav took a leap of faith and followed their hearts and anded up in the automotive repair realm. They have an interesting story and worth a listen! Search 47c on Facebook if you would like to reach out to them!This is a great conversation! Tune in!Sit back and enjoy this one! Please like and subscribe! You can also follow us on Facebook @ The Shop N Tread Talk Podcast.