Tony Mercury

Ep 110 - Ryan Ragan and Tony Mercury | Why Every Shop Owner Needs to Go to ASTA

Tektonic 2027 is coming up April 1-3, and if you missed year 1, you MUST NOT miss year 2. It's bigger, it's better, because is Tekmetric's conference. You know it's gonna be the best conference in the history of conferences. Get lower pricing now HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you! Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREElite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this episode, Mike Allen, Ryan Ragan, and Tony Mercury dig into the power of networking and relationship-building at automotive industry events like the ASTA Expo. They talk about how rapid advances in technology, especially AI, are reshaping both vehicles and shop operations. They also stress the huge benefits that come from dropping egos and openly sharing struggles, with honest conversations paving the way for growth and support among shop owners.Wanna win a ticket to ASTA? If you're a shop owner who has never been, register to WIN HERETimestamps:00:00 Survivor-Style Competition: The ASTA Expo Gets Wild01:36 Why Every Shop Owner Needs Car Tribe Connections04:01 The Miata, the “Fun Car” & Shop Owner Cred10:08 The Future of Self-Driving, Subscription Cars & AI in Auto Repair12:16 From T-Mobile Number to Success: Meet Tony Mercury18:01 The Honest Shop Owner Life Cycle (and Why We Stagnate)20:08 Crushing Ego and Building Teams in the Shop25:46 Why First-Time Expo Attendees See HUGE Growth26:07 The Ultimate Training and Networking Lineup at ASTA30:01 Inside the ASTA Survivor Pre-Party: Obstacle Courses, Axe Throwing & More32:28 How to Win Free Tickets & Why You Have No Excuse33:14 The 80+ Classes that Actually Move the Needle in Your Shop36:24 Shop Owners Only: No-Vendor, No-BS Roundtables40:08 Raw Entrepreneur Talk, Family Fails, and Real-Life Shop Disasters42:02 How to Get Involved, Confess, and Join the Next Event