01
Confessions of a Shop OwnerJuly 7 · 1h 3m
Ep 105 - Zeb Beard | Your Shop Doesn't Need More Techs
Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode, Bryan Pollock sits down for a no-holds-barred conversation on shop ownership, team culture, and social media with Zeb Beard. Zeb shares why he's big on visualizing goals—and how that mindset helped him score a brand-new facility. They dive into why having dedicated roles, like a full-time DVI specialist, can massively boost shop efficiency (and profit). Plus, Bryan and Zeb talk about why they're not afraid to stir the pot with the trolls on social media, and how “playing grab ass” at the shop stalls progress.Timestamps:00:00 Why “100% production” is for amateurs01:18 Why techs need to get off Google and show initiative03:40 The hiring hack: leave info out and see who can problem-solve06:00 Raising independent kids—now considered “dangerous”?!08:26 Can’t = Motivation: Zeb's reverse psychology for success10:02 Visualizing ridiculous goals (and how it landed a new shop)12:13 Social media, comedy, and the birth of the viral “road report”14:11 From slow shop to slammed: the power of relatable content16:11 Why automotive posts attract trolls—and why Brian loves ‘em19:03 Haters gonna hate, but the right customers love the realness20:53 Stop showing brake jobs, start showing personality25:35 Growth mode vs “growing into your skin” after scaling up27:47 The struggle to find talent in rural America30:17 Choosing city vs small town for shop location32:41 Surviving a soft market and approval rate dips35:05 Organic marketing: how the “road report” really moved the needle37:00 Tracking the 10-year cycles in auto repair shop business41:58 Boundary setting: solving the “grumpy shop owner” syndrome43:53 Introducing William, the DVI wizard: why every shop needs one48:04 How a DVI specialist and cleanup guy can outpace 3 extra techs54:15 Unlocking ultimate tech efficiency with multiple bays per tech59:18 Real math: How more bays explode your bottom line01:00:47 Firing low producers—why your shop might actually run better
Listen →