Ep 173: How to Upskill Leadership Skills in the AI Era with Jacki Lutz
With Jackie Lutz
Now playing — The Limitless Leadership Podcast
About this episode
In this episode, Josh Parnell welcomes Jacki Lutz, Content Director at the Auto Care Association, to discuss why automotive businesses need to build a strong…
Key takeaways
- —A strong digital presence is essential for attracting both customers and technicians.
- —AI is becoming a necessary tool for businesses, similar to having basic utilities like electricity.
- —Shop owners should focus on controlling their personal brand and online reputation.
- —Embracing change and innovation can lead to new opportunities in the automotive industry.
- —Leaders should model adaptability and encourage their teams to leverage AI for improved productivity.
Frequently asked
- Why is a digital presence important for automotive shops?
- A digital presence helps shops be found by potential customers and technicians, as most people now rely on online searches rather than word of mouth.
- How can AI benefit automotive repair shops?
- AI can streamline operations, enhance customer engagement, and assist in marketing efforts, making it easier for shops to manage their business effectively.
- What should shop owners focus on during times of change?
- Shop owners should concentrate on what they can control, such as their personal branding and how they present themselves online, rather than worrying about external factors.
▸Full transcript
If you're not online, um, it can't find you. Like, that's just how people are searching for things these days. It's less word of mouth, it's more, uh, digital, and, um, people will listen to what AI says. Having a digital presence is just increasingly important. Uh, having AI is gonna be just like having a working toilet. You're listening to the Limitless Leadership Podcast, the podcast designed to help automotive repair shops, learn how to lead, coach, train, and manage their team better by sharing proven techniques and thought-provoking interviews from industry leaders.
Are you ready to transform your leadership skills by tapping into unrecognized potential to achieve limitless results? Let's get ready for liftoff. It's time to go from great to greater. Here's today's episode. Hello everyone, and welcome back to another episode of the Limitless Leadership Podcast. Before we get started, don't forget to like, comment, subscribe, do all the things you need to on social media to help this podcast impact people and build leaders just like the leader I have sitting in front of me today.
Uh, in fact, she is not a, uh, first-timer on this show. She's been on the show before. Jackie, I should have asked you for your title, uh, but Jackie Lutz is with the Auto Care Association Uh, she is a friend of mine and a tremendous difference maker and impact maker in this industry. So, Jackie Lutz, thank you for being here again. Thank you.
I think that I would love for that to be my title, frankly. Okay. Maker. That could be my new title. But I am the content director at the Auto Care Association. So, cover their podcast, manage their podcast, manage their social media strategy, their video strategy, and anything else that they throw at me content-wise. Awesome. And you crush it and you have been.
And so I'm excited to have you back on the show. Um, I think we met about a year and a half, 2 years ago, and, um, you've had a lot of awesome things happening. I mean, uh, you know, I'm, I'm, I see you on social media, you're traveling a lot, you're doing a lot of speaking and, and, uh, and the podcast of course is going really well.
So, um, if you would, we're gonna get into that, but if you would share with the audience who you are, what you do, and how you do it before we get into all that other stuff. Sure. Um, Promotive is tackling one of the toughest challenges in the automotive industry: finding and hiring great technicians. Their team is built from people who know the aftermarket, understand technician roles, and recognize what actually makes someone a strong long-term fit.
Promotive builds recruiting pipelines for the shops they support. They uncover talent you won't find on job boards, run intentional and structured screenings, and guide candidates through interview prep and communication so shops can make confident decisions. Shops choose Promotive because their process creates consistency, momentum instead of waiting, clarity instead of guesswork, and a partnership instead of a transaction. If your shop is hiring or preparing for growth, head to gopromotive.com.
You can schedule a discovery call, submit your openings, and see how Promotive supports shops nationwide. All right, folks, as you know, great leadership isn't about doing everything the best. It's actually about having the right partners in your corner to build your shop's success. It's about putting the right team in place. It's about choosing the right vendors to make you a pro, making pro moves.
And when I think about the pros, I think about Shop Marketing Pros. The know, like, and trust factor, that's a real thing, and Shop Marketing Pros understands that. That's why I wanna recommend Shop Marketing Pros to become your marketing partner in your shop. They get to know, like, and trust you and your business to then help your audience get to know, like, and trust you too, and bring your shop to the next level.
So, when I talk about making pro moves, this is the kind of move I'm talking about. This is the kind of standard-setting partnership that's gonna elevate your shop. So, if you're ready to become a pro in your shop, visit shopmarketingpros.com and partner with the best. Like we mentioned, I'm with the Autocare Association, so we really cover the entire automotive aftermarket, which is everything from the shop level all the way up through through the distribution channels, all the way up to suppliers and any service providers along the way.
So really a huge footprint. And, you know, a lot of that is our biggest thing we do is advocacy. So right to repair, big in the news these days, but that's something that is probably, it's our number one priority. But we also help with other market intelligence. We have a lot of services that we provide. And then my job, my specific job is content, the content director.
So, Really trying to educate our industry, using content to inform the industry, also solve problems. So, you know, things like the tech shortage and things like that, trying to get the word out, trying to make our industry look very attractive, getting conversations started that need to be had, and really engaging with our members. So, that's where the podcast has been really helpful.
You know, we're always getting new members, people that you're not used to hearing from, And then also people that you are used to hearing from, but getting them to talk about other things too is kind of fun. But just getting our members more engaged with us is kind of what I do. And as far as how I do it, I think it's kind of a day-by-day thing.
It feels like it's constantly morphing. As you probably know, Josh, I feel like content today is different than content a week ago. It feels like it's just something you just have to stay on top of. It's a lot of work, but, you know, we talked earlier, loving my job. I love what I do, and it's kind of almost like a hobby that I get paid for at this point.
So, just staying on top of things and really trying to find not just new ways for the Auto Care Association to get the word out in a, you know, sometimes entertaining way, sometimes informational way, but also help our members do it better. I really believe that the Auto Care Association really wants to set the bar high for what content should look like in our industry and hopefully bring our whole industry up, you know, and, you know, see our industry start to kind of succeed online.
I feel like we've always been a little bit behind on social media. So helping our industry be seen and heard and hopefully become a very attractive place to be. Well, I think you hit the nail on the head, and I think you're doing a great job of, for lack of better terms, laying the foundation and really pioneering what it should look like from a content creation, from brand building, storytelling perspective.
You've been a phenomenal digital presence for the industry. Talk about what it's like when, if I say digital presence and you know the importance of a shop owner and a shop having a digital presence, what does that mean to you? Digital presence is funny because I don't think everybody realizes how important it is these days. Different now. Um, you know, we used to say for SEO and probably, you know, I don't know if your audience would even know what that is, but it used to be search engine optimization.
It was Google. So if somebody were to go on Google and be like, where should I get my car fixed? Or, um, I'm a technician, where should I work? I, I'm in this area, you know, and you would want to somehow rank on Google. And the way to do that was like keywords. So you would want like your website up there, right?
And then you'd want to make sure there was certain keywords. So that you would rank high in Google. That's still important, but it's even more important for AI these days. So, you know, I could think of 100 reasons, but just one of them, um, say, say there's a new technician looking for a place to go and you're, you need technicians, right? You need good technicians.
Uh, it's important that when they, if they were to type into ChatGPT or something being like, hey, I'm new, this is the career path that I want. This is where I live currently. Um, how much should I be making? Who should I look at to work for? You know, asking all these questions. You want your shop or you to come up as a good, you know, leader, um, or a good mentor.
You know, you would want, you would want to have the right digital presence so that ChatGPT can find you basically. And that goes with any AI agent. Um, but you know, even in the reverse, If you're looking for technicians, it's important now for technicians to have digital presence because if you're not online, it can't find you. Like, that's just how people are searching for things these days.
It's less word of mouth, it's more digital, and people will listen to what AI says, right? So if you haven't taken any time to think about what you're putting out online or what it knows about you, then, um, you kind of don't exist in that world. And that's not a great place to be these days. And honestly, it's only gonna get more important.
Um, it kind of feels like, you know, it's like the internet, right? People waited to jump on the internet 'cause they're like, well, let's see if this sticks. Yeah. I think we're really far past that with AI. I think it's obviously here to stay. So it's kind of this new world that it doesn't matter, blue collar, white collar, whatever. Um, AI is in every area of the business.
Every area of any business anywhere, it's coming if it isn't there already. So, um, having a digital presence is just increasingly important. Leading a shop can be isolating, especially when you're trying to grow and still take care of your people. The good news is you don't have to piece it together alone. Techmetric is the all-in-one platform built for shops and growing operators who want less chaos and more clarity.
Shop management, integrated payments, and built-in marketing all working together in one place. No bouncing between tools, no syncing issues. No missed opportunities, just a cleaner operation, a stronger customer experience, and a business that's built to grow. See how it works at techmetric.com or use the link in the show notes. This episode is brought to you by Limitless Leadership because great teams don't happen by accident.
They're led on purpose. If you're tired of wearing all the hats, putting out fires, and wondering why your team won't step up, Limitless Leadership is for you. They help leaders transition from player to coach who develop people and multiply impact through in-person or online leadership training like the Limitless Leadership Blueprint or their Roots to Results coaching method. Their services are designed to help you tap into unrecognized potential to achieve limitless results and help you create safety and trust in order to provide clarity and direction.
So if you're ready to stop managing chaos and start leading with purpose, head to limitlessleadership.co to book a complimentary discovery call today. Jackie, I could not agree with you more. And, and, um, you know, when I think about AI, I think a lot of people are, um, reluctant, they're hesitant, maybe scared of what AI, um, is doing, is going to do, um, how it's gonna affect them and their future, um, their future, period.
Mm-hmm. Um, but I think to your point, AI is here to stay, whether we like it or not, it's here to stay. And I'm, and help me understand. I mean, I'm, this is my opinion right now and it, it could change, but I just believe that AI, AI could be an, it could be our ally versus our enemy. I mean, we could look at it as a bad thing, or we could look at this as an opportunity to learn how to use AI, how to leverage AI to get ourself and our shop or our business further than a competitor.
Um, what's, what's your take on that? Like, like how, like what are your thoughts on AI in general in terms of an ally or an enemy, if you will? And, and then like, what direction should we be going in? It's so hard because it feels like AI just feels like something that it's out of, it feels like out of your control, right?
Like we are, we have all seen the movies, right? Where AI goes wrong and yet we're like sprinting in this direction and nobody's talking about like, okay, what, how, like how much is too much? I think that's a question that no one's asking is like, when do we draw the line? When do we lose all of humanity? You know, like your brain can go there because we've seen it.
Right. And when we saw those movies, that was like 20 years ago where that felt like it was like, that's not going to be my generation's problem. And that's not going to be my kids' generation problem. Right. Um, but now it's here and the, and tech, the technology curve with AI before AI was steep and now it's just like vertical and it's just going.
It's getting more and more, and it can get really easy to get caught in your head and full of anxiety around it. But at the end of the day, I think it's important that everybody stay calm and try to find ways to help AI work in your favor. All your competitors are doing it, so you have to get on board now and just think of the ways that it can take some of the mundane things out of it.
You know, um, I think blue, the blue collar world, in my opinion, is, um, it's the safest place to be as far as right now, as far as I'm being replaced with AI. But think of all the other things that you're spending time on that isn't making you money necessarily. Even things like social media. Um, I'm sure that that's not, you know, what people went to school for, you know, who are currently in, um, you know, the blue collar world, for example.
But it's something that kind of needs to be done at the shop level. And like, who does it? Who learns about it? And then if you're not going to do it well, is it even worth doing, right? Where AI can really help you formulate a plan, can help you, you know, schedule the posts, make the posts, write the posts, like do things like that, um, to help engage your community, to help, uh, you have more presence.
You know, the, you know, the digital space is where you take, you know, you can go one-on-one conversations, one customer at a time and building your reputation. Or you can reach thousands and thousands and thousands if you do it right and really become, you know, a trusted place if it's done correctly. And AI can really help you do things like that. And I think that's just one example, but there's many of, you know, if you think about the things that you're doing every day that feel mundane or you don't even enjoy doing, or you don't have anyone to do them, so they're kind of done, you know, they're not wholeheartedly being done and not, not
really helping as much as they could. Those are the spots to be thinking about AI today. Um, don't worry so much about what's happening down the road. You can't control it, sadly, you know, but, um, you just have to work with what you have today. And today, I think AI should be an ally for everybody. I don't think it's anybody's enemy. It's just we have to, we have to figure out how to work with it.
I had, um, somebody on my podcast, Jay Baer. Um, he's a pretty big name in the marketing world. And he said something I thought was really interesting. Um, he said in 5 years, I think it was 5 years, 2 years, maybe very few years. He said, um, with any business being, uh, having AI is going to be just like having a working toilet.
And I was like, oh wow, by that. And he goes, Well, if you think about it, the toilet as we know it today has only been around for like, what, 60 years, something like that. Um, and he said at the time, and you could put a sign on your door at your business and be like, hey, we have, you know, modern toilets.
And that was like a thing, like that was a pull for people where now it's like, yeah, that's kind of an expected thing that you would have. Right. And that's what AI is going to be. It's going to be like, yo, you have electricity. You have, you know, running water and you are working with AI. It's just like, it's just something that every— it's just going to be so integrated into our lives that it's just going to be like, it's not, it's not even going to be a selling point anymore, right?
I believe that. I mean, like, like, what business can you think of that doesn't use the internet? But when the internet came along, it's like, whoa, hold on a second, what is this thing? And right, and yeah, so, but here we are. Or having a website. Right? That wasn't always a thing for everybody or, or having a social media presence that took, I remember when I entered this industry, people were still asking like, we're a business.
Why would we need social media? Right? So, um, that was just probably 15 years ago where that question was still being asked. And now it's like kind of everybody has it because they realize how important it is. And that's where the world is going with, with AI. So it's important to jump on now before you have to catch up. Yeah, it's wild to think how quickly things progress, things move.
I mean, you know, you're talking about 15 years ago, people were asking why, you know, if I'm a business owner, why do I need a social media presence? Well, now it's like, I'm a business owner, of course I need a social media presence. Like, it's understood. I mean, what, 15 years ago, podcasts weren't really a thing, and now everyone's got it. But you and I both have a podcast.
Everybody's got a podcast now. But even a few years ago, Think about the updates and the progress that AI has, that we've seen AI make in 3 years. It is scary. Like, it's scary how much evolvement has occurred in just a short amount of time. So I can only imagine how much exponential growth we're going to see in 3 more years. Yeah.
And so pretty wild. You know, again, it's hard. Hard for me, as you know, to, to stay in the moment and just think about, okay, where we're at today. I literally cannot think that far ahead without doing a little bit of a spiral. And I know everybody feels that way. Um, you know, you see if you have, if you're on social at all, you see how, um, people are already starting to put like AI, AI agents into robots, right?
And I was talking on the, on a different podcast about AI. It was like Practical AI. And I was like, how long do you think before You know, you're registering for your wedding and instead of being like, you know, this is the pots and pans I want, or this is the air fryer I want, you're like, which, uh, smart home robot do you want?
Oh yeah. Wow. Wow. That's where we're headed probably 5 years out. I think you're right. And you think about like the room, the, the little vacuums that go over the robot vacuums. Yeah. Already kind of a use of AI and just wait until you can talk to it. You know? Yeah. Wow. It's coming. It's kind of wild. It is kind of wild.
Kind of wild. Who, you know, you're mopping shop floors. Like, what would you rather be doing with your time? You know, that's a great point, Jackie. A little bit more money. One of the things that I talk about often in trainings that I do is what I reference as the 3 pillars of leadership. And one of those pillars, I believe, is creativity and innovation.
And as adults, we're really not wired to be creative. In fact, we're, we, we, non-creative behavior is actually learned. Like, as a, as, as a child, we have wild imaginations. I know you have a couple young, young boys and they've like, they've got wild imaginations, right? I mean, like they, like you can see the creativity in them, but what happens is we go to school and, and we are told what to learn, not how to learn.
Uh, no, Jackie, don't learn that. Learn this. Don't do that, do this. And it's like, look, we've already studied this, we've already done the research, just do this. So stay in this lane, stay in this box. And what happens is we are, the creativity that we were born with, like we're born limitless, but the creativity that we're born with slowly starts to fade because we're constantly just given directive after directive after directive without allowing us to be creative and innovative.
And by the time that we're Um, 17 years of age, we're gonna hear the phrase, no, you can't, on average 150,000 times. Oh my gosh. Conversely speaking, we're gonna hear the phrase, yes, you can, only 5,000 times. And so what, what we've learned over the years is that non-creative behavior is learned. And there's a popular TED Talk. In fact, it's the most popular TED Talk of all time by Sir Ken Robinson, and it's titled Do Schools Kill Creativity?
And what he identified was that they do in fact kill creativity. And as adults, we are trying to be forward-thinking leaders, which means that we're trying to be creative and innovative, but we, we lost that skill set years ago. It was actually un— it was like practiced out of us. And so, um, you know, so now for us to learn new things, especially things like AI, which is just so far ahead of what feels like our time, and we're not ready for it, we don't know where, you know, it's like A change is gonna come and we don't know what to expect.
And so we're exercising fear over faith and all the things. And now the reminder is, hey, by the way, as a leader, you, leadership is a full-time job. So now you've gotta figure this out along, along with all the other things. Mm-hmm. Help the listening audience. And by the way, if you're listening, you can watch this episode. If you go to YouTube at The Bearded Leader, you can watch this episode as well.
But help the listening audience. Um, maybe understand and identify how, how do we lead through all of these new things that we just don't know yet? Mm-hmm. I think it's by example. I think, um, there's a lot of fear around this. I think through every level, any, anyone I talk and talk to, I talk to CEOs that are, you know, think about and have concerns around AI.
Um, I've talked, I had a, I had an interview with my 18-year-old niece. Uh, who, uh, job shadowed me at one point. And she was talking about how it almost feels like people like, like, um, that generation coming up into the working world and having to make decisions around what they want to be when they grow up and what kind of schooling they need and things.
It's like there's hesitation and they're dragging their feet because they don't want to go to school for something and then have it be redundant. Erased. Yeah. Yeah, so like, you know, I think stepping forward, embracing what you can, looking at your business at a strategic level and being like, what problems do I have today that AI can solve for me? And be that example to your team is one of the best things you can do.
I think when I see my leaders leaning into AI a little bit, which is scary because also, you know, even me, I'm, I'm leaning into AI a lot in my job. And there is a part of me that's like, I'm about to replace myself with AI if I'm not careful, right? Like, at what point do they not need me anymore because I did my job so well that they can pretty much do this for free with AI?
It's a very, it's a very real thing. But, um, I think leaders leaning in and looking at the real problems that they have and where AI can can come in and make their customer experience better, make their employee experience better, and get them more revenue at the end of the day and solve the gaps in their own business. I think that's very encouraging for other people to think differently too, and to look at things through that lens and how they can use it today and in ways that actually just makes them more productive.
I think use of AI is a creativity exercise in itself. There's a lot of ways, there's a lot of software, new ones come out every single day, you know, and it's the people that lean in that are gonna be surviving. I think you just said something that's really key. It's the use of AI is creativity and innovation in itself, which is a powerful phrase to share.
Something I see in you, Jackie, that I just wanna highlight for a second is someone who is I mean, you've got a perma smile on your face every time I've seen you. You're, um, you're always positive, positive energy. Um, you are, you have an infectious personality that I think people really gravitate towards. And I think that's important because when I see the way that you carry yourself, the way that you lead your peers and lead those around you, like people see you and they're like, I wanna, I wanna follow her.
Like, like that is someone who I wanna follow. And the reason I wanna say this and I want you to hear this is because it's easy for people to get flustered or stressed about the things that they don't know. It's easy to get, have anxiety over the unknown and change is hard for people, but you are someone who, you know, it's important that we have people like you in our industry who are carrying the torch and saying, I'm gonna just figure it out.
Like, I'm gonna do what I can. And you've already alluded to this twice now, you're focusing on what you can control and you're essentially not, you know, trying not to worry about what you can't control. And I think that's important. So I just wanna highlight you for a second and say thank you for that. I think that's great. That's, that's, that's a one incredible attribute of a leader and you possess that.
Thank you so much for saying that. I will say that I had a realization a few years ago, actually it was when I got laid off from my previous role. So I was, probably 3 years ago now. Um, almost every time something has shaken my world, it has also provided opportunity. Like, yes, it provided a lot of hurt or a lot of fears and a lot of other things along the way.
But at the end of the day, when you look back at it, you see the, you see the direction it led you in, right? Like, I can think of things all the way down to my teens of bad things that have happened, but because of that, also some good came out of it. And so even when I worked for a company and a bigger company came in and bought it, there was a lot of people, it was like a fight or flight kind of thing.
A lot of people flew away. They're just like, this is too much change for me. I'm out. I was one of the few that were like, I don't know, this could be opportunity too. What are we out for giving it a try? Right? Like, and because of that, it was a bigger company. I was able to have opportunities to go to a global level and manage global teams and see the world and do all this other stuff that I never would've been able to do had that purchase never happened.
And I think of any challenge now or any huge change, whether it's in the world or AI, something like that, or even in my company, you know, lean in, try. What's gonna really hurt at the end of the day? What's gonna hurt is if you, you know, you end up getting behind. And then your competitors are wildly ahead of you. And at that point, you know, it's, it's, you know, a lot more work on your end.
But at, you know, if we just lean in a little bit, have a little bit of faith that it could turn out good, I guess is the optimism that you're referring to. Yeah. To me, it's like you, you either lean in or you, you have to bow out. So there's power in having an abundance mindset versus scarcity mindset. And it's very evident that you have an abundance mindset.
Um, you know, things that happen to us in our life, we can always say like, well, this happened to us, or we can say this happened for us. And, um, and even as I'm sharing it, I realize I just said things that happened to us, but I should have said things that happened for us because the reality is life does happen for us, not to us.
And it's an opportunity for us to, um, recognize, like, for me as a faith-based person, Jackie, I would say like, like, God, what are you teaching me? You know, like, like, it's not a why me? Like, why is this happening to me? No. Like, what are you teaching me? Because everything that you have referenced, everything that you referenced just now, um, I'm hearing you say like, look, these were lessons that I learned and I grew from.
And I, I thought with an abundance mindset over a scarcity mindset. And because of my way of thinking, because of my perspective with, and with perspective, the way that we view things drives the way that we do things. Because of my perspective, it allowed me the opportunity, not an inconvenience, but allowed me the opportunity to go and achieve bigger and better things.
So there's power in how you think, and we know that thoughts dictate feelings, feelings dictate actions, and actions dictate results. So if anyone is listening or watching to this, watching this episode, and they're not— you're not getting the results that you want to achieve, what if we go back to the thoughts that you're beginning with and start challenging those thoughts and questioning those thoughts?
And that's what it seems like you've been doing for years. So again, I applaud you for, for how you do things. That's such a good way to look at it. And honestly, I'm a faith-based person too, and I think that That's actually a bigger part of it than, um, I would have said out loud is that at the end of the day, I'm really not in control of any of it, right?
So you can either have faith that somebody is, or, you know, it's really easy to spiral, like I keep saying. So it does help to have that, that base in faith. And I know not, that's not something that everybody has, but, um, it's a huge part of the world these days. I honestly, I think believing in something a little bit bigger then what is happening here helps a lot with these thoughts and these conversations that we're having.
I agree. And I think you made a good point. Not everyone has faith, but we do know that everyone has fear. And where there's faith, there's fear. Otherwise, there wouldn't be a cause for faith. So, you know, consider that if you're listening or watching and, you know, you're questioning things or you're starting to wonder, just know that the similarity between faith and fear is that they both believe in a future that hasn't happened yet.
Oh, so why wouldn't we choose faith? Oh, I love that, Jackie. My last question for you before we go. On the, on the last episode that we had together, again, year and a half, 2 years ago, something along those lines, um, I asked you what is the best advice you've ever received from a coach or a mentor. This time around, you are the coach and the mentor.
I'm going to ask you to share what is the best advice that you can give to our listening audience. I think it's something we kind of already said, but control what you can. I think that that's really important these days, and I mean that in a lot of ways. Yes, I mean that with AI and, you know, other things happening in the world and feeling like things are just out of your control.
I mean it in that way, but I also mean it personally. I think that's why I do so many talks on personal branding and digital presence, because, you know, I usually end those conversations with a photo of a video I took, um, after I got laid off, basically saying, you know, I'm looking for work, next to a photo of me drinking champagne 2 and a half months later, 'cause I got hired.
Um, and just saying, like, at the end of the day, you can't control your company, right? You can't control the economy and different decisions that they have to make. You can't control whether or not AI takes your job, things like that. But what you can control is how the world perceives you. What's your reputation? What are your values? Do you live those out?
Do people know about them? What have you accomplished? Have you ever mentioned it to anybody, what you've done in your career? Have you put it online so that if somebody is searching for a specific opportunity for somebody, that you pop up? You know, and, um, that's why I think personal branding is so powerful. It's because it's something that you can control. And that you can build for yourself and only for yourself.
And it doesn't belong to any company, doesn't belong to anybody but you, and you have it forever. And I believe the same thing with your digital presence. There's a lot of control over that. Um, so I would say in a lot of ways, just controlling what you can, um, is an important skill and being able to see what you can control and what you can't, and not to take all your brainpower thinking about all the things you can't control.
And instead channeling that energy to something that you can and building something really great. Wow. Uh, Jackie, if you have a mic over there, can you just pick it up and drop it? Because that was, I think that was a great way to end this episode. That was so good. Um, well, Jackie Lutz, thank you for being here. Actually, before we go, I do wanna, I do wanna give you the chance to share with our audience.
Um, if anyone is interested in getting in touch with you, how can they find you? Um, how can they get involved with the Auto Care Association and also Where can we find your podcast, Carpool Conversations? Sure. Thank you. I'm on LinkedIn, just Jackie Lutz. That's where I play the most, and I do a lot of the personal branding kind of stuff. I'm also on Instagram, do a little less personal branding, but more automotive stuff on there.
Having a lot of fun learning Instagram and the Auto Care Association. You can learn more about that at Auto Care Association, sorry, autocare.org. Sorry, I'm about to give you the wrong web address. Autocare.org, you can learn everything about that. And then the podcast, we are everywhere you can get podcasts. YouTube is probably the best place to find us, and that's at the Autocare Association's page.
So, if you scroll down, you'll see the podcast, but it doesn't have its own page. So, you gotta go to Autocare Association to check out that YouTube page. Awesome, awesome. Great podcast, by the way. And this was a great episode. So, thank you for being on the show. Yet again, my friend. Thank you. Thank you so much for a second, uh, shot at this.
This has been fun, and I love watching everything you guys are doing. You guys are doing awesome. You're everywhere all the time. It's so good to see. Thank you. Thank you so much. And thank you for tuning in to another episode of the Limitless Leadership Podcast. As you know, we look to transform our leadership skills by tapping into unrecognized potential to achieve limitless results.
So thanks again, everyone. Have a great day. Don't forget to smile today. Tell your loved ones how much they mean to you. I'm Josh Parnell reminding you to keep leading well.
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Ep 97 - Tektonic 2026 Coaches Panel | Flat Rate, Technician Shortage, Performance Based Pay
Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code Confess25 for $25.00 off your registration. Sign up HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREThis episode was recorded at Tektonic 2026. Thank you to Tekmetric for allowing us to use this recording for an episode. Want to go to Tektonic 2027? Register HEREToday, Mike Allen leads a lively panel of coaches as they tackle some of the auto repair industry's most daunting topics. Things like flat rate and how compensation models impact recruitment, motivation, and shop culture. They also confront the persistent undervaluing of the industry, pointing out the urgent need for better marketing and self-regulation if auto repair is to attract the next generation. Plus, the coaches don’t hold back as they discuss private equity’s growing influence—offering straight talk on exit strategies, business legacy, and the real impact on teams left behind. Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERETimestamps:00:00 Why is the auto industry undervalued? The real story behind pay and standards01:06 Flat rate pay: Is it tradition, incentive, or what’s driving the “tech shortage”?02:44 Hourly vs. flat rate vs. blended: Can we finally pay techs what they’re worth?04:06 What performance-based pay REALLY looks like in the real world07:03 Is there even a tech shortage, or just a leadership and culture failure?09:09 Recruiting top techs: Why should someone work for YOUR shop?11:05 Employees want more than money—how culture and environment win12:33 Why we can’t afford to be “broke” shop owners (& why most of us are)13:28 Are we destroying our own value? Party clowns vs. techs and the marketing gap15:56 Leadership confession: We got into cars, NOT for people, and it’s catching up16:26 How to reach the next generation of automotive stars17:17 One shop’s youth welding program that sparks real careers18:06 Why trades like welding are beating automotive for young talent20:03 How do we market the industry and reach parents, not just students?23:39 Got Milk? Why we need a national campaign to sell the value of this business24:53 Raising your labor rate: Genius or a recipe for backlash if you don’t raise value28:28 What customers are REALLY paying for—and how service changes the game30:13 Making your shop irresistible: Clean, beautiful, equipped, and worth the price31:42 You don’t need to wait to raise value—start by fixing your shop now34:36 Relationships and trust: The foundation for customer and team loyalty36:24 The biggest profit leak no one talks about: productivity loss39:35 Private equity: Golden parachute or community killer for auto shops?41:54 What’s your exit plan? How to think years ahead (and why it matters)45:45 Should coaches own shops? The truth about what makes a great coach51:39 Leadership, engagement, and communication: The four pillars of high-performing teams55:54 AI, DVI, and service advisors: The NEXT revolution in customer experience58:04 Why hospitality always wins—technology tools are only part of the story
Shop Owners: Maybe YOU'RE the Problem | Tristin Sweeney - 38
Running a shop is hard enough—you don't need your software making it harder. 😂 If you're ready for more clarity, better organization, and a smoother experience for both your team and your customers, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAt 29 years old, Tristin Sweeney is running an auto repair shop, building automotive technology, and questioning some of the industry's favorite excuses. In this episode, Tonnika Haynes talks with Tristin about his unconventional path from the startup world into automotive, acquiring Honest Automotive, building Shift, and why owning a shop became the ultimate testing ground for solving real industry problems. But things get spicy when they tackle the supposed technician shortage, outdated hiring practices, shop owners blaming younger generations, and why good employees may be leaving shops that refuse to change. They also dig into AI, technician training, communication, leadership, burnout, and why new technology should solve problems instead of creating more work. If you're a shop owner who keeps saying, “Nobody wants to work anymore,” this conversation might make you look in the mirror.Timestamps:00:00 Why automotive has become unattractive to work in00:23 Downshift intro00:42 Meet Tristin Sweeney: 29, busy, and obsessed with automotive01:23 Audi, Volkswagens, and where the car obsession started03:15 Can you be a great service advisor without knowing cars?04:40 There are more automotive careers than turning wrenches06:26 From tech startups to the automotive industry07:17 Getting laid off, joining ShopGenie, and finding his industry09:17 Running TWO automotive businesses at 2910:11 How Tristin bought Honest Automotive after finding it on Facebook14:01 Has shop ownership given him gray hair yet?14:32 Building a shop around passion and customer experience16:21 Honest Automotive is also Tristin’s “laboratory”16:48 How Shift Automotive was born18:19 Building software from the problems that drive shop owners crazy19:10 Technology problem or people problem?20:17 How does someone working 60–70 hours a week avoid burnout?22:55 Success isn’t worth burning yourself out by 3023:19 Tonnika gets VERY personal about Tristin having kids 😂25:32 Why Tristin is committed to automotive for the long haul28:53 Shift grows to more than 150 shops30:02 Why simply SHOWING UP can change your career31:21 The “Gen Z stare” and learning how to communicate33:34 Get in rooms where you’re uncomfortable37:04 What will automotive look like 10 years from now?41:11 Shop owners who ignore AI WILL get left behind42:43 How should shops prepare technicians for new technology?43:27 Does every tech need to understand the newest cars right now?45:48 Why the next generation matters more than ever47:58 What does a technician actually need to “look like”?48:48 Is the technician shortage actually a hiring problem?49:48 How many great technicians are shops overlooking?50:48 “I hire people. I don’t hire jobs.”52:00 Why automotive can be an unattractive place to work54:18 Great shops generally aren’t struggling to find applicants54:51 The talent is out there—and some of them want to leave their current shop55:55 If recruiters can steal your technicians, that’s a YOU problem56:04 Most shop problems start with the owner57:30 Accepting criticism from your employees—even your own son58:03 Old-school leadership vs. the way Tonnika leads today59:33 The macaroni-and-cheese recipe for evolving a family business1:01:47 Is treating every employee differently “coddling”?1:03:50 Why one universal pay plan doesn’t work for everyone1:04:39 Flexible schedules, flat rate, salary, and what actually motivates people1:07:08 Shop owners who refuse to compromise may lose great technicians1:07:56 Bad bosses create the next generation of bad bosses1:08:21 Why leadership and communication have to be learned1:13:00 Stop micromanaging every detail of your shop1:14:22 “Granddad did it that way” isn’t a good enough reason anymore1:15:28 The Carfax data debate gets spicy 😂1:16:24 What Carfax actually gets from your shop1:17:47 Tonnika’s grandfather discovers OnStar and thinks “they’re coming for him”1:19:03 Technology fear usually comes from misunderstanding1:19:45 Tristin’s legacy: Leave automotive better than he found it1:20:00 Where to find Honest Automotive and Shift Automotive1:21:22 Closing, AI hot takes, and what’s next
216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors
216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors August 26th, 2026 - 00:54:51 Show Summary: Strong phone skills can turn more incoming calls into appointments while building trust from the first interaction. Consistent call reviews give service advisors a clear path to improve without making coaching feel like punishment. AI call analysis reduces the time required to find useful coaching opportunities and helps owners identify patterns across their team. Positive reinforcement also matters because great calls give advisors examples they can repeat. Simple habits like smiling asking for the appointment and using the customer’s name can dramatically improve the experience. Better phone performance ultimately supports stronger customer relationships higher appointment conversion and long term shop growth. Host(s): Jimmy Lea, VP of Business Development Guest(s): David Boyd, Founder & CEO of Callinbound Tonnika Haynes, Owner of Browns Automotive, Downshift with Tonnika Haynes Show Highlights: [00:04:00] – Listening to real calls reveals missed opportunities that owners rarely see. [00:10:00] – AI identifies coachable calls without hours of manual review. [00:14:00] – Consistent coaching creates awareness before advisors answer each call. [00:17:00] – Replace a hard no with a plan focused on customer needs. [00:24:00] – Help advisors self coach instead of simply pointing out mistakes. [00:28:00] – Every missed appointment can represent significant lost customer value. [00:34:00] – Asking for the customer’s name immediately creates a stronger connection. [00:39:00] – Scheduled call reviews make coaching normal instead of threatening. [00:43:00] – Asking for appointments helped turn successful marketing into a fuller calendar. [00:49:00] – Call tracking connects marketing performance with actual appointment conversion. In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/fv9ewVBoSks Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this! Links & Resources: Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com. Episode Transcript: Jimmy Lea: Good morning, good afternoon, good evening, or good night. Thank you for joining. So excited for us to have this conversation today with some really good friends. Everyone, this is to be an interactive webinar. So you're sitting there, you've got questions, you've got concerns, type them into the chat. We wanna be able to ask those questions of our panel today as we are talking about a very interesting topic. And with us today, first, is our good friend, Mr. David Boyd of Inbound Communication. David, how the heck are you, brother? David Boyes: I'm great. I, I, uh, I fully intended to have my jacket on, Jimmy. Jimmy Lea: Man. David Boyes: So excited to be here. We Jimmy Lea: coordinated on this and everything. David Boyes: I know. I, uh- Next time ... I, I was, I was lucky as, as busy as we've been at Call Inbound to, uh, uh, get up and, and organize and dress today. So I really, uh, it's always great to see you and of course, um, uh, we got to visit a little bit out at, uh, Worldpac STX and, uh, man, I tell you what, your wardrobe is always top notch. Jimmy Lea: Hey, thank you. Thank you. We're glad you are dressed today, just don't stand up. Thank you very much. David Boyes: Great. Jimmy Lea: And joining for us in our conversation today, David, is Tanika, Tanika Hayes with, uh, Haynes with Browns Automotive. Tanika, how the heck are you, sister? Tonnika Haynes: I'm doing good, guys. What's going on? Jimmy Lea: Staying alive. Good to see you. Great to see you. Also at STX, what did you think of the, the conference there with Worldpac? Tonnika Haynes: It, it was really, really good. I was not prepared for the size of it. There was a lot of people. People were peopling. So, um, once I got adjusted to all of the crowds and everything, I enjoyed it. I hadn't sat in a class in a really long time, like at an expo. Ooh. I'm usually just walking around and being nosy, but I picked up some good nuggets, so it was great. Jimmy Lea: Beautiful. That's awesome. Well, if, if the STX was a large conference to you, I would suggest that you really prepare yourself months in advance if ever you come out to SEMA and Apex in Las Vegas. Tonnika Haynes: I will be there this year. Oh, good. I keep hear- hearing that, so I don't know what meds I need to be on to take, To take it all in. But Jimmy Lea: we'll- You- Tonnika Haynes: I'm excited about it ... Jimmy Lea: we, we will talk about that because there is more than you can see within a week, and you really only have three days at Apex, four days at SEMA. You want to map out where you're gonna go, who you're gonna talk to, who you're gonna see- And for you, Taneka, schedule some time to sit down and chill Tonnika Haynes: Yeah. I'm gonna have to definitely do that. You're talking about, um, scheduling times. I'm gonna schedule time to go sit in the corner and recoup. Uh-huh. So where's Taneka? She's in the corner. Jimmy Lea: Yep, and, and I- It's David Boyes: scheduled time ... Jimmy Lea: I, I'm gonna work with you on that because I know the corners, I know the places where you can go and, and find some solitude. Tonnika Haynes: All right. Jimmy Lea: I am. Well, our conversation today is in preparation for making your shop better David, I'm gonna kick it over to you, brother. Let's start this conversation with Taneka. David Boyes: Yeah. Let's, uh, let- let's kinda move into this. You know, we're, uh, talking about communication, and there are so many facets that impact the customer experience. I think that it's important to know that, you know, there are tools and there are, uh, from an owner or, and manager's perspective and from a service provider's perspective, there are ways that we rally around making communication better. Um, you know, one of the things that is common at all shops is, uh, the customer phone call. Tonnika Haynes: Oh, yeah. David Boyes: So you winced a little bit. Tonnika Haynes: Yeah. David Boyes: Uh, how many times do we, you know, talk about our phone skills, uh, getting better on the phone, understanding the customer, understanding their needs, addressing their needs? And there's so much, you know, revolves around, uh, the phone calls and, and the way that our advisors and our front office team handles these. Maybe you have a CSR, maybe you have, you know, a service manager. Um, but people are, are answering calls all day long, and this becomes important that we understand who's answering the phone- Mm-hmm ... how they're communicating, what, what's the message that's being shared. Every time that phone rings, uh, that, you know, we like to say that's money calling. So Taneka, let me just ask you, you know, what, what are some of the challenges that you see or the, uh, the successes that you have with your team when it comes to managing and, and, uh, getting better on our phones? Tonnika Haynes: I wanna start by saying, um, I think I listened to my first phone call at my meeting with Jen- Jennifer, with the Institute. I'm currently coaching with the Institute, and that is life-changing- Yeah ... to listen to your team answer the phone. So if anybody's out there and they have not done that, they have not listened in on a phone call, figure out a way to do it. I don't know if it's gonna be a little paper cup and a string, but figure out how to do it. Um, and then I, listening to my own phone calls, and I- I'm the boss, right? I still cringe. And so you never know what's missing from those phone calls, what, what, what is standing out. You know, my team, we would not even ask for the appointment. Like, "Would you like to bring this in today?" You know- Oh ... you ask all the questions, they go through the scripts, but then we found that they were not saying, "Hey, would you like to get that done? Would you like to bring that in today or tomorrow? What works for you?" They were leaving it all to the client to say- Jimmy Lea: Mm-hmm ... " Tonnika Haynes: What's next? What's next?" Hmm. So they were answering the phone, and they were s- being very polite, but they were not closing. They didn't have a lot of words with closing. And so with inbound, I've been able to coach- You know, when you listen to yourself and you're like, "Ooh, ooh." And you can say, "Do you see what you did there?" Or even, 'cause you know, the team can listen to their own phone calls. "Oh, I see what I did there. I see where I dropped the ball." So that was, opened up a whole bunch of eyeballs around here. Well- It's like, "Oh, it's Monday, it's time to listen to phone calls." Like, "Ah." But you just increasingly get better over time. Jimmy Lea: Oh, it's so true. And, and the ability, Taneka, the ability to have calls from today- Tonnika Haynes: Mm-hmm ... Jimmy Lea: or from yesterday or, or even the day before. Uh, there was a time a decade ago when we would have to listen, as coaches, we would listen to calls. Listen, listen, listen, listen, listen, listen, listen. We're trying to find a coaching call, a call that is coachable, and this might be a call from two weeks ago, three weeks ago. Mm. The advisors are going, "Dude, oh man, that's forever ago. No, man, I, I don't do that anymore. I'm not like that." But David, I, I think you kind of solved a bit of that problem with your phone services. David Boyes: Yeah, thanks. It, you know, it's, it's important to, to recognize. I think every owner I've ever talked with has a similar issue. It's... And a lot of it rev- revolves around time, right? Are, are we aware of what's actually happening- Jimmy Lea: Yeah ... David Boyes: on the front line? Mm-hmm. And, uh, some of it is, uh, I wanna keep this a little bit at arm's length because I, I can tell you as an owner, I will have an emotional response when I listen to that phone call. And Taniki, you brought up a great point. For owners and managers here that are on the phone, please listen to your own calls. Yeah. Do it at least one time. Tonnika Haynes: Yeah. David Boyes: Well, twice. Have to Tonnika Haynes: bite the bullet. Just do it. David Boyes: Yeah. Just do it. And, Tonnika Haynes: and, and be ready. Just like- ... just like, "Oh, that is me." Yeah, that is you. David Boyes: Do it- Yeah do it twice because the first time that you listen to a call, uh, it's gonna just be weird, right? So listening to myself on recordings is always weird, but there's this heavy lift of time, right? Am, am I aware of what's actually happening on the front line, and how are we interacting with customers? And then do I have, do I have a mechanism to understand what's my expectation? As an owner, um, you know, it, it's important to establish that expectation. Maybe you're working with a call coach, maybe you've been in trainings yourself. It's, it's ideal to have a method by which you're going to measure your call handlers. And, um, you know, we wanna be professional. We want to build confidence and, and build rapport with these customers. It doesn't have to be fast, but typically- Mm-hmm ... you know, an incoming call from a customer is likely an appointment setting call or a status call. We're gonna set that status call, uh, bucket aside for a second 'cause we wanna be in front of, uh, status calls instead of having customers call us. But if you're listening to these and you have that rhythm around it, uh, we understand how these small habits can build on one another. Am I, am I smiling when I answer the phone? There's something physically that hap- When I, when I physically smile, there's something that is noticeable in the way that I'm communicating. And, uh, am I, am I clear? So what are the expectations? You know, uh, if you watch your advisors, I have, uh, my little cordless handset here. If they tuck their phone in like this, and, and you know, they're, they're trying to multitask Listen to those calls because likely it's very, very difficult to hear on the other side of this. So listening to calls, uh, helps us understand how, you know, how we conduct ourselves, how we conduct business, how am I representing the business that I, you know, that I'm working at as a professional. But also, what is the customer hearing and what is the customer's experience? So, um, these are, uh, important points, and it starts by listening. Jimmy, you brought up a, um, an important aspect here. Historically, we would listen to call after call after call after call to try to find something I can use to coach. So Taneka, you might do this. You've got a call recording system. It doesn't do much but just record those calls, and now I have to go through this, this process to identify a coachable opportunity. And this is now I think where we can move effectively into technology, right? We all hear so much about AI today, and what's really nice about, uh, having, you know, a, a phone system that records is now you have an asset, and you can use that asset to do something more with it. And we can use AI to help that heavy lift of time and, you know, take 90% of the time requirement off. So instead of having to spend 30 minutes, I might have to spend two or three minutes to take that call, sit down with my service advisor, go through this, and have a meaningful, constructive conversation about the things that work well. Jimmy Lea: Yeah. I, I love, David, that your software makes it so easy to find these coachable calls so much faster. A- and Taneka, that's just gotta be a lifesaver for you as well, coaching your service advisors. Tonnika Haynes: It is. I remember, um, speaking with a friend, fellow shop owner, and he's like, "I need you to set aside a time." And so what I did is on my calendar, on Wednesday, that's the day that I sit down and we go over phone calls. And so, you know, you got the dashboard, and that dashboard will say, "This is a coachable call. This is a coachable call." And it is a habit for me as the owner/manager, um, to make sure that I'm staying on top of it all the time because we'll slip into old habits, right? So me listening to the calls and bringing the service advisor or, um, or bring Jay in and say, "Hey, let's listen to this. Let's see how we can get better." You know, you continuously improve on it, and you don't slide back into old habits. Because I'm not on the phone as much anymore. If I have to answer the phone, I know personally, and everything's at stake for me, I slide back into old habits. So we all are capable of it, and so having that dashboard in front of us and said, "Hey, this is a call you need to look at," the service advisor or the person answering the phone does not feel like they're being picked on, but they're being improved upon. So, "Look, I'm just lifting you up. This is what we can do. Do you see how we can make this better?" And it's a we, it's a us, it's coachable, it's there, it's real, and, um, I really enjoy th- that part of the dashboard. Jimmy Lea: Oh, I love that. How often, Taneka, do you send, "This is a really good call"? This is a really good call. I Tonnika Haynes: like a really good call How often do you send that to the team? You know what? Yeah. I probably should do that more. But when I see a good call, I, I, I like to share it. And when I get a good review, like I l- literally just got a good review based off of a bad situation that we were able to turn around with proper communication, and the customer l- literally said, he's like, "The communication... The problem was still there," he said, "but the way they handled it and the communication was key." So he was not satisfied when he left, but the way that we dealt with it afterwards, and that recording of how we guided him through the process, and how we, you know, we apologized, we came up with a plan, apologized again, and kept it moving, and that was a great coachable call. It's like, this is how you handle a bad situation. Look how we won here. So yeah, those are just as important as the, as the losses, as the bad calls. "Hey, this is a good call. G- this is a good call." That balance is super important. Yeah, it balances it. Yeah. And then, you know, it's like, okay, I did that right. Even when that client is a client that does not belong to you, and you can hear them tell the customer, it's like, "Hey, you know what? Appreciate your call, but this isn't the place for you." And that's not the word for word, but, "Hey, you handled that good. Thank you for saving us from a nightmare." Jimmy Lea: Yeah. Tonnika Haynes: Amen. Share it with your team. So you gotta share the wins and the, the misses. Jimmy Lea: Yeah. And, and, uh, for a lot of people, I think they struggle in the creative. So if they can hear it, that it's already been done, they can duplicate. Sure. They can mimic. They can do the same thing over and over and over again. So the more we send these beautiful calls, "Oh my gosh, you guys did so well on this phone call. I, I love this part, this part, and this part," they're able to duplicate that, and they'll do it over and over and over again. And then, then you're- The mistakes that are being made become much less because you're showing, you're, uh, mirroring to them these are the really good calls that we wanna hear. Tonnika Haynes: And, and sharing that when you're going over a call, you got the good call here, we can work on this call, but this is another good call. You know, we talk about giving that sandwich. Yeah. And so that's another opportunity you can give that good sandwich. So when it's time to come in on Wednesdays and listen to your phone calls, you're like, "Ooh, I know I got one coming and I think I know which one it is." And then you're like, "Yeah, but you got this one too, so you won here, and, uh, we missed on this one, but next time it's not happening." Right? Right. So it's, you know, it's all in coaching. Jimmy Lea: Oh, David Boyes: it's so true. You just said something that's super important, and, uh, ooh, I think I know which one this is. Tonnika Haynes: Yeah. David Boyes: Um, there, there's a lot to unpack there. I, I, I love the, the good with the bad. We'll talk about that more too, but, um, creating the awareness. So consistency wins, and, um, I'll say it again, be consistent with the process because consistency wins. And when you have that rhythm where it's familiar and it's expected, we're gonna sit down and we're gonna listen to calls, we're gonna go through this, identify the opportunities, um, it's not good and bad calls, it's, you know, it, it, uh, we call them top calls or champion calls and coachable calls. So a coachable call isn't inherently bad. Maybe we even got an appointment. Tonnika Haynes: Mm. David Boyes: Right? But there's, there's opportunities. So, uh, when we have that rhythm and it's expected, what's really important about what you just said is the awareness. So when I go to pick up that phone, is this the call that Tanika's gonna be talking with me about tomorrow or, you know, Wednesday, whatever our rhythm is? It, it will begin to create that moment of pause that as an a- an advisor when I'm picking up that phone, I can take that breath. Yeah. I can, I can, uh, let that, uh, you know, that technician that just blew me up Tonnika Haynes: Let 'em David Boyes: go. I can let that slide off. I can shake that off. Yeah. And I can focus for a moment to make sure that that customer knows right at this moment they are absolutely the most important person to me right now. Tonnika Haynes: Mm-hmm. David Boyes: So that's an important message to convey over the phone, our, uh, the, you know, the way that we speak, the words that we use, my en- excitement and enthusiasm about being on that call all comes through. So as we get through this rhythm and we develop the consistency and it becomes normal, now I've got that awareness on my team that, hey, this next call I'm taking, I'm gonna have the moment of pause to focus because this might be the next one that, that we're reviewing. I want this to be a positive call that, that Tanika's coming to me and saying, "You did really well on this one. Let's continue to develop this," and, you know, replicate the things that are working well. Instead of, "Hey, there's some opportunity here. You know, you didn't ask for the appointment. You were, you know, pricing over the phone. You said 'no'." No comes out in a lot of ways, doesn't it, Tanika? Where- Tonnika Haynes: Oh, yeah ... we, David Boyes: we might be telling somebody, uh, "You know, I'm really busy right", or, or, or "W- we, we're really busy right now, I can't get you in until Friday." Tonnika Haynes: Yeah. David Boyes: That's, that's, we might as well just say, "No, I can't help you." Yeah. Tonnika Haynes: Yeah. You, that's, that's all they heard was the no. Um, even if you give... And, uh, everybody knows that I'm, I'm big on nos. Like, I can give you a no where there's some healthy nos, but then there's some nos and you have the customer saying, "Hey, um, m- my brakes are making the noise and it just started." And he's like, "Oh, no, I can't see you till Friday." He's like, "Yeah, but I'm gonna die before Friday. I wanna see somebody now." Um, so you don't, you have to learn how to coach them and say, "Yes, so bring that in. Let's take a look at what you've got, and then we'll come up with a plan." You didn't promise that it was gonna be today or tomorrow, but you said, "Bring it in. I'm worried about your safety. Let's see what you've got." Yeah. "Let's see if you should really be concerned about that check engine light. It might be a EVAP code." They don't know that, "But go ahead and bring them in." So and then you, like you said, the cadence in it. This, I'm not gonna make you any promises over the phone, and I would literally say that. "Hey, I don't wanna disappoint you by making a promise that I can't keep. So don't- Yeah ... don't make me, don't put me in that hole. But I need you to go ahead and bring that in to me as soon as you can. Um, and let's scan it. Let's see what you've got, and let's see if you should really be worried, if you can make that trip or we need to bring you in right away. We will help you come up with a plan." So just that solid no. "No, I'll see you Friday." Jimmy Lea: He, " Tonnika Haynes: Meh. No you won't." Yeah. Like, so that's support. That's Jimmy Lea: my- David Boyes: It, it becomes very collaborative in what you just said. Hey, let, let's make this about you, let's make this about your safety and your confidence to drive that vehicle. Maybe you gotta get across town and your commute is 30 minutes. Let's make sure that your vehicle is safe, and then once you're here and we make sure you're safe, let's talk about, uh, when we're gonna have that on the schedule. We'll get that vehicle in Tonnika Haynes: and prepared. Yeah. What are the next steps? Yeah. So let's go ahead and get- let's get your nerves calm- Mm-hmm ... and then let's come up with the next step. Let's come up with a plan. Us, us, us, we, we, we. So Jimmy Lea: yeah. Yeah. Oh, I love it. I love it. And, uh, you talk about s- building a solid foundation for this, the solid foundation for their skills so that the, the ongoing training you're doing really builds on that foundation. Uh, we've got a three-day service advisor with the institute. We're gonna give a shout-out to the institute here right now. So everybody grab out your smartphones, scan the QR code if your service advisor needs a solid foundation. Thank you, David. If you need a solid foundation- Registered now ... and you need to start with... Yeah, get registered. I know you've been to a couple of these, David, 'cause- I have you've talked about all the skills here just really, really well. If your service advisor needs that and you need to go from zero to hero very quickly, this is an intensive that you wanna send your service advisor to, and it will be at headquarters in Ogden, Utah. Fly right into Salt Lake, and, uh, and we got you set up there in Ogden. So, yes, David Boyes: scan that. It's a beautiful drive up from the airport. This class is, uh, it, it, it will help establish the, the fundamentals to build on. Yeah. So you come here, it's, you know, it's boot camp, right? We're, we're going to make sure that we're establishing the expectation and give you something to build on as the owner. Send your service advisors in here. Uh, they'll get those fundamentals, and then you'll have, you know, these, these mechanisms, uh, to improve them over time. I promise you it'll be a, a real game changer for your frontline. Tonnika Haynes: Well, you know what? Beautiful. I wanna piggyback on that. Um, and I wasn't coached to saying this. If they've already been, send them again. Jimmy Lea: There you go. Mm. Tonnika Haynes: Send them again, because here's the thing that I know, and I'm just gonna make it simple. I want you to think about your favorite movie. Like when, when I was in the 20s, for me it was Friday, the movie Friday. And then we watched that movie every Friday after work with the crew that I worked with, and it was just the most ignorant movie and the best movie for my generation. Each time I watched that movie, I would see a different thing. So I want you to think about your favorite movie and, or v- your favorite comedy. Each time you'd watch it, you would pick up something else. So it was like, "Oh, I didn't see that that last time." So even when it comes to training, "Hey, I did this three-day class and I did it a year ago. I grew." Jimmy Lea: Do it again. Yeah. Tonnika Haynes: Do it again. Do it again. You, you're never too mu- uh, there's never too much coaching. So just do it again and you'll see it from a different angle. I just wanted to say that. Yeah, 'cause, um, there's been some classes that I, I take, and not just this one, but other classes, like, let me take that class again. Yeah. And you're like, "Aha. I didn't remember that from last time." Yeah. I didn't implement that from last time, 'cause we, you guys tell us, and coaches will tell you, "Just go and implement one thing. One thing." I mean, watch those changes, and then the next time you take the class, let's do one more thing, maybe two, and get, get a little bit better. Right. Jimmy Lea: Yeah. So speaking of training, ASTA, A-S-T-A, is coming up here real soon, Taneka. Real Tonnika Haynes: soon. We're less than 30 Jimmy Lea: days out. Let's give them a shout-out. Tonnika Haynes: Shout out to ASTA. Those are the people, not the people that made me, but it's my just one, my just one thing that I took away from there each time has helped build me to where I am. And I am, I cannot say I would not be where I was without them. But I would not be where I was, where I am without them. From those, those people that I met, the village that I met, meeting you, meeting my first coach, just meeting my, my industry brothers and sisters that I can call on at any time when I'm about to flip out, or when I have a win. 'Cause you know as owners and when, when you're a little higher, you can't share your wins with everybody without some jealousy. True. Yeah. So when you have a win and you have that community to call on. Mm-hmm. So yeah, ASTA is the place to be, September 24th to 26th, right here in Raleigh, North Carolina. So I hope somebody shows up. And, uh, I wanna meet some... Well, I know Jim. I'll be there. Jimmy will be there. You will not miss him. David Boyes: He'll have the jacket. Tonnika Haynes: He will have plenty of jackets on. It is a fun atmosphere, lots of community, lots of learning and growing. Jimmy Lea: Yeah. Yeah. We're gonna have a jacket war, so anybody who wants to play. David, you're bringing your jacket, so David Boyes: who wore Jimmy Lea: it best? Yes. Yeah. David Boyes: Yeah. I, I wanted to make sure that we were gonna f- uh, be able to carve out some time to do the who wore it best. Tonnika Haynes: Oh, David Boyes: always. I think, so B- Benji will be involved. Brett will probably be involved, right? Mm-hmm. And, uh, you, you two- Mike Allen ... Mike, okay, Mike, yep. Tonnika Haynes: I, I, I feel like we should have a girls version of this, 'cause you know, if the women got involved- Jimmy Lea: We always lose Tonnika Haynes: I mean, we would just throw you guys under the bus. Jimmy Lea: It's true. We tried that, Tanika, and you swept it. Yeah. You swept it. There, there was no- Tonnika Haynes: I don't wanna do that to you guys ... competing with Jimmy Lea: Tanika. Tonnika Haynes: I don't wanna do... Yeah, I don't wanna do that to you, so we'll, we'll figure it out. Maybe I'll make a f- couple phone calls and text messages and see what's up. David Boyes: Yeah. Speaking of phone calls. Speaking of phone calls. Tonnika Haynes: Throw that back in. David Boyes: I have a question for you. Yeah. Yeah. That's, hey, I couldn't have asked for a better softball there, but that's great. Um- ... thinking, thinking about the coaching process, you know, I, I, I had mentioned before it can seem a little uncomfortable, even as an owner. You know, listen to two calls, because that first one, you're gonna be so- Mm-hmm ... consumed by how weird I sound on the phone, right? So, but when you, when you started this with your team, what, how was it received? What were some of the, the challenges, uh, do, you know, h- what feedback did you get about listening to calls and going through the analysis? Tonnika Haynes: So I wanna say that when I first did it in, in coaching, so in a group setting, and you're listening to your team, so they call in, they have to do a call and they'll record a call. And so it's like, "Oh, well this time she did this, and this is the excuse." You wanna come up with excuses. You wanna defend- Right yourself. I wanna defend my shop. And so that service advisor's gonna wanna defend him or herself. Like, "Oh, well, you know, that customer and this was that." I was like, "No." So you get past that, and it's like, okay, like I said, you give the sandwich. Okay, so this is a great call. You tell me what you could have done, could have done better in this call. Right. 'Cause I don't wanna be in... 'Cause if you go into attack mode and say, "Oh, you should do this better, and you didn't follow the script, and you, you, you, you, you," you're gonna get somebody that's gonna put up a guard and be like, "Whoa, whoa, whoa. I did my best." So I'll say, "I know you did your best on this, this one call, and you did a great job on this call. What happened, brother?" Balls in your court. Tell me how you can improve on this. Mm. What do you need from me to help you improve here? Was there a distraction? What was, what was the problem? So I kinda feel like I can teach them to self-coach. Jimmy Lea: Yep. Tonnika Haynes: I'm, I'ma give you a whole toolbox. You've got this toolbox. You know what a good call to- sounds like. Like, you also have a mirror. There's a mirror right there. Look at yourself. You've got reminders. I've got sticky note reminders on each, each person saying, "Don't forget to ask for the sale." What happened? "Oh, man, I was distracted, I sh- I should've..." Yep, you should've put the mouse down. You should've put the mouse down. So usually people will first get defensive, same. Mm-hmm. Um, then the defense mechanism starts to come down. Say, "All right, okay, so how do we fix this so next time I cannot find a bad phone call?" Jimmy Lea: Bingo. David Boyes: Yeah. Jimmy Lea: I love it. It, yeah. I love that you have a mirror there and you have sticky notes there helping as well, Taneka. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. That's, that's so good. ' Tonnika Haynes: Cause we forget. And- And it's okay- Oh, we do ... 'cause we get busy. But the Jimmy Lea: more Tonnika Haynes: we work on it- And I, Jimmy Lea: I, you... I'm certain that you guys have heard this before, that a fake smile is better than a real frown. Tonnika Haynes: Yes. David Boyes: Yep. Tonnika Haynes: Yes. And I'm really good at that. And so I've learned that because I've been doing it a very long time, so people know that I can really make you... I could, like, really fuss you out, and I would sound so sweet 'cause I'm smiling at you the whole time. "Well, you know what, Jamie? I think that was the stupidest thing you've ever said." Jimmy Lea: And if you do it with a smile, you can Tonnika Haynes: get away with it. And you're doing it with a smile and, and when you're shaking your head. So that smile makes a difference. And when I'm- It does ... picking up the phone out of an emergency, if they are busy up front and I'll see that phone ringing, and I pick it up and I'm not ready personally, I'm not ready to answer that phone, and it's a client that knows me, and I'm not smiling, I will get a, "Hey, Taneka, what's wrong?" You Jimmy Lea: okay? 'Cause Tonnika Haynes: they, "You okay?" And I'll say, "Oh, I'm sorry. I was distracted." 'Cause that's usually what happens, you're distracted, or that service, that, um, technician just rubbed you the wrong way or something's happened at home. So but once you put that smile on- You just fake it till you make it. And now you, I usually don't like to say that, but sometimes you do have to fake it till you make it. Like, yeah, absolutely. And use those words of, those positive words. Absolutely. Let's look into that for you. Yeah. Yeah. Jimmy Lea: Sure. I love it. Love it. We talk about the phone call and how much it's worth. Uh, Bimmer PhD Motorsports is saying, "Can we dig into that a little bit?" How much does it cost to get that phone to ring? How much does it cost to acquire a new customer? You talk about the mindset and you talk about the service advisor- Mm-hmm ... and the smile that's needed to be there, fake or real. How much is that phone call worth, Tanika? Have you analyzed any of that in your shop? Tonnika Haynes: So that was actually a, um, something we did in the 20 group with my coach Jen. We went through that and we calculated how much it costs to sh- get that phone to ring. And I really wish I was prepared and I had that number for you. But once you realize that number, share it with your team. Jimmy Lea: Yeah. Tonnika Haynes: And then, uh, the institute probably has, um, a blueprint on how to figure that out. So you're looking at how much your website is, your Go- Google ads, any form of marketing that you have out there, down to the phone bill. Jimmy Lea: Yeah. Tonnika Haynes: How much does it cost to make that phone ring? And once you see it as the owner, you're gonna be like, "Whoa." And you share that with the team. Like, every time that phone rings, it costs me this. And then also think about your ARO. Jimmy Lea: Mm-hmm. Bingo. Tonnika Haynes: And every time- Yep, yep ... we do not get a y- yes, and we don't get that client through the door, we lost $850. Potential $850, potential $1,100. Jimmy Lea: Yep. Tonnika Haynes: So once we start thinking about, you know, everything, everything's not about money. It is That Jimmy Lea: we keep score. Tonnika Haynes: It is how we keep score. Yeah. Like, you know, we, we talk about we've got the metrics on the dashboard. Numbers don't lie. People do. Your emotions will. David Boyes: Yeah. Tonnika Haynes: It costs me $75 every time that phone rings. Mm-hmm. And when you ring it, and when you land that deal, that's a potential 850, or whatever your ARO is, or whatever- Yeah ... that's what it is. And that's, and how long does it take to get that one client to get through the door? Yeah. And also think about how long you can hold onto them as a client. How many years Jimmy Lea: are you gonna- Tonnika Haynes: What's the lifetime value of the client? What's the lifetime of that client? Jimmy Lea: Yeah. Tonnika Haynes: So that smile when you answer the phone, yeah, that's worth a lot of money. Jimmy Lea: Tens of thousands of dollars. Tonnika Haynes: Tens of thousands. So go ahead and put your Vaseline on your teeth- Jimmy Lea: Mm-hmm ... Tonnika Haynes: and, and start a- smiling. Jimmy Lea: Yeah. That's an old theater trick. Yes. Are you a, are you a musical theater person? Tonnika Haynes: No, but I just know about- Where are you pulling that from? ... Vaseline on your teeth and, 'cause you get tired of smiling. You, you know, at the conference, you have this whole muscle thing. You're like... Jimmy Lea: Uh, yeah. Tonnika Haynes: Keep s- keep, just keep smiling, smiling, smiling. Jimmy Lea: That's right, David Boyes: Dorothy. Those are important numbers, uh, to know how much does it cost to get that phone to ring. Tonnika Haynes: Mm-hmm. David Boyes: Uh, in some cases it can be, uh, you know, several hundred dollars depending on really all of those factors around generating those phone calls, and then what that ties into when the phone does ring, um, and we don't ask for the appointment. Has that $850 or $1,100 just walked over to my competitor across town? Yeah. But it also sets the stage when we're talking about coaching and development to bring it back to what's in it for me. As a service advisor, you know, most high performing shops are incentivizing their advisors on these, you know, these GP numbers and, you know, there might be other metrics on Google reviews, maybe have spiffs for these different things. It all requires us to generate the appointments and get those vehicles in so that we can have an inspection and we can, you know, generate the, the estimate and ultimately have a sale, and then make this an amazing experience for the customer so they're gonna come back next time. Tonnika Haynes: Mm-hmm. David Boyes: Uh, at the very front end of the phone call, you know, it, it takes X number of dollars to make the phone ring. When that phone rings, the customer, if they're a first time caller- Uh, they're likely y- we as, as a business are likely setting the stage within that first 15 to 20 seconds for the length of our relationship. So based on those initial interactions, we're going to begin setting the stage of how well this customer visit is going to go, uh, how much that we're developing trust with this customer. Do they trust me as an advisor? Do they trust this business, that we're experts and we're gonna help them, and we're gonna do so in a, in a fair and meaningful way? And then also, uh, we're going to set that basis for a repeat customer. Jimmy Lea: Mm-hmm. David Boyes: So that, that's where we get into the, the longevity of our relationship. Interestingly enough, so much of this happens at the very first moments of that very first phone call. And when we acknowledge that as a service advisor, I'm like, "Oh, that does tie back to the paycheck I get." As a business owner, "Wow, that ties back into the stickiness of my customers." I love, you know, repeat customers. I love repeat business. So we wanna drive these skills up front. Uh, Taneka, you talked about, you know, sitting down and going through, um, some of these calls and the, the service advisor reaction. Have you really developed and, you know, share your expectations on how you'd like the, the phone answered? I'm not asking about a script. Tonnika Haynes: Mm-hmm. David Boyes: But like that flow, right? We don't wanna create robots. Right. What have you done at, when you, you know, train and develop your team on here's what I would like to hear from you? Tonnika Haynes: So I haven't honed that in 100%, but I, I do know that we wanna thank them for calling. David Boyes: Mm-hmm. Tonnika Haynes: We wanna know how did you find out about us? Great. Is this your first time calling? How'd you hear about us? So, so we can track that, right? Yeah. Was it a repeat? Was it a neighbor? Was it a Google? How did you... Was it a postcard? How did you hear about me? Um, what can I help you with, and how soon can I get to it? Can you bring that in today or tomorrow? And, um, and smile. So I have these little things that I want them to say that's on the side- Yeah ... of their computer, and I don't want you to sit there and read and just say, "Oh, well, yes, sir, how can I help you today?" I want it to flow naturally because that's who we are as a shop. We- we're not a scripted shop. We're, we're a bunch of goofy people, actually. People. We just happen to fix cars. Um, and that's who we are. Yeah. And I want that to come through. I want you to be friendly. I want you to re- when they come in with the cat or the dog or whatever, please not a cat, but the dog. I want you to put in the notes, this is, this is that customer's name and this is what their dog's name. If they refer to their, their car, "My car's name is Pearline." If you called my car by his name, I'm not taking it nowhere else So I want you to build that relationship. And so I don't have a script and I don't have a formula yet, and maybe I should work on that. And, um, we do have like a SOP. Yeah. Probably should do a better job at that. But then what you just said made me raise my eyebrow, like, I should do better with that. But we do have some things that I'm, that are non-negotiables. David Boyes: You've got your flow there, which is great. Mm-hmm. And I think you're, you're doing better in that than, than- Yeah ... uh, some owners that, that we talk with. I encourage, I encourage everybody to have a flow, right? Yeah. We, we wanna kind of go through the conversation. I'll tell you the number one, um, deficit that I hear within the first probably 10 seconds of a phone call is asking for the customer name, right? So- Right ... "Thank you for calling ABC Automotive. How may I help you? Um, yeah, I can help you with that. My name's David. What's your name?" Jimmy Lea: Mm. David Boyes: It's so simple. Yeah. And, uh, I listen to call after call after call. I mean, these, they, they pop out because of our AI call analysis, but where we go through this whole process and we've had a 90-second call or a two-minute-long phone call, and at no point ask the customer name. Tonnika Haynes: Right. And then you assume that the name on a caller ID is their name. David Boyes: Mm-hmm. Right. Tonnika Haynes: That, that's a problem, too. I know that we were doing... I was doing it as well. Yeah. I would do it as well. David Boyes: Yeah. Tonnika Haynes: But, um, and, and with that, I had a little challenge saying, "Hey, I want to see you guys' name on the, the review." Yeah. And it really bothers me when a client calls to check on their car, and I have to, have to answer the phone, "Hey, who was your service advisor?" "Uh, I don't know." What? David Boyes: Mm. Tonnika Haynes: They need to know your name. David Boyes: Mm. Tonnika Haynes: So I had to make sure that everybody had their own business cards when the car was dropped off. "Hey, my name is Stuart. This is who you should call to check on your car. Everybody here can help you, but I'm the main person." So I think a lot of people just don't do that, and say, "Hey, well, my name's Tanika. Who am I speaking with?" Great. "Have you been here with us before?" David Boyes: Mm-hmm. Tonnika Haynes: You know, if it doesn't pop up on the caller ID, "Have you been here with us before?" Yeah. But the caller ID pop up, that's a game changer. Am I skipping ahead? Should we not go that far yet? David Boyes: No, you're fine. Yeah. Tonnika Haynes: Thank you, David. Yeah, just be ready. Yeah, be ready when, when David Voigts calls Brown's Automotive, and you call and say, "Brown's Automotive. This is Tanika. Hey, David, how can I help you today?" What is that? What are you doing? You knew I was calling. You know, like- Yeah ... yeah, caller ID exists. People forget about that. David Boyes: Yeah. Tonnika Haynes: But- They do. They do. But it, it's just extra special. Yeah. And that's what the caller ID... I know one thing I do when the customer's walking in, and if I know I have a blue Toyota Coro- Corolla coming in at 9:00. "Who is this coming in?" Yeah. "Hey, Mrs. Such-and-such. Good morning. Oh, hey." Instead of saying, "Can I help you?" Yes, you can help me. That's why I walked through the door. David Boyes: Mm-hmm. " Tonnika Haynes: Hey, M- hey, Mary David Boyes: Jane." Or, "Hang on a second. I'll be with you in a second." Tonnika Haynes: Yeah. No. David Boyes: Don't do that. Tonnika Haynes: Don't do that. David Boyes: Yeah. Tonnika Haynes: So, um, there's a lot to be said about customer service, and there's a lot to be said about s- calling people by their name. Jimmy Lea: Amen. Tonnika Haynes: Yeah. David Boyes: It creates familiarity. Yes. And, uh, when, when we have familiarity, we have a relationship. Mm-hmm. It's in- it's potentially implied. But people love to do business with, with the, the folks that they have a relationship with. Mm-hmm. And they're inclined... You know, this is the fun thing about consumer behavior and human behavior, is when I have a great experience, I wanna rally my friends around that too. I want to include them in the joy that I get to experience when I come see Tanika and her team. Yeah. So I'm gonna- I, I'm gonna be much more likely to tell folks about it. If I have a meh- Meh ... average experience, it's probably not gonna come up in conversation. I'm not gonna stick my neck out there. But, um, how do we do that? Well, we address people by their name. We know when they're calling, right? I might even be pulling that up in my shop management system or my CRM. Just the s- the second the phone rings, it's gonna pop and present that information. "Yeah, I saw you were in three, three months ago, and we had looked at, you know, X, Y, Z on your vehicle. Should we add, add some additional time to take care of that this time?" Right? It, we have an awareness. They have confidence in us. We know them as a person. We know their vehicles. And now we're, we're joining together with our customers. Mm-hmm. Yeah. Uh, at, at a common goal, right? And it comes back to their safety. Well, Tonnika Haynes: so what'll happen is you'll get a client, and, um... Sorry about the background noise. That's all right. You'll get a client, and they're not thinking about their car. They, they, they've grown to love you. They've grown to know you. They know you by your name. And then you made the recommendations last time. They trust you enough that they are just gonna be like, "Okay, whatever. I'll talk to you about it next time. Tanika's gonna remember that for me." Say, "Hey, Miss Mary Jane, you remember we talked about..." "I don't remember we talking about." "Well, here's a copy. I'm gonna send that over to you. We're gonna look at it, these things again." Yeah. It's just like having a whole system, and then you become that person. It's like I don't have to remember what my car needs 'cause Tanika and her team have the history, and they know me by my name. David Boyes: Mm-hmm. Tonnika Haynes: Right. And they're gonna take care of me. David Boyes: The paradigm shift there is I, you know, as a service advisor, I'm the expert. Tonnika Haynes: Mm-hmm. David Boyes: As the service manager, I'm the expert, right? You've come to me because of our and my expertise, and I'm sharing the belief that you wanna be safe and you wanna care for your vehicle. So allow me to make these recommendations. Allow me to, to keep that, those notes about our previous interactions so that when we meet to, when we meet again, we can make sure that w- you know, we're, we're not starting from zero- Tonnika Haynes: Mm-hmm David Boyes: that we already have this information available, and we're going to improve that experience. Tonnika Haynes: Yeah. David Boyes: Um, on the, on the call coaching side of it, um, you know, I, I think at some level you've kinda normalized it in your shop, and I'd love to learn more about how, you know, how did you do that? It's, it's not typical, I would say, that people are just, like, rallying around, "Let's listen to calls," right? 'Cause part of it is, you know, the exposure or this kind of fear of judgment. But once you normalize that and make it consistent, um, I'd love to know how you've done that and, and keep the, uh, the Big Brother mentality out the door. Tonnika Haynes: Well, I don't, well, we've got cameras, and we've got these things recording the calls. And, and first of all, these calls are not being recorded to get you. These calls are recor- Yeah ... recorded to cover your butts from that crazy person that swear they didn't say it. Mm-hmm. These calls are recorded to make you better. Um, I remember Chad say, "Hey, just put it on the calendar. Just put it on the calendar." It's like ha- having that one-on-one for the first time. Nobody knows what to say or to do. I'm not trying to attack you. I'm just trying to make you better. So let's just... I listened to my call. Be vulnerable. Me. Hey, Jimmy Lea: Yeah ... Tonnika Haynes: you don't wanna listen to your call. I didn't wanna listen to my own call. But let's, let's do this. It's just on the calendar. And like I said, the defense will just break down a little bit at a time, and I found that with my one-on-ones again. Like, we do a first Monday one-on-one. If I was late or if I skipped the one-on-one, they're like, "Well, why did, I didn't get my one-on-one. Am I in trouble?" They look forward to it. Everybody wants positive reinforcement. Amen. So if you keep it positive, and then some- like, "Hey, I looked at 10 of your calls, and out of the 10, only 3 of them were coachable." Or, "Hey, you remember when we started out, how you would have, like, a 11 bad calls out of 20? Dude, you only got two this time." So make sure we measure it, okay? Schedule it, measure it, keep it going. Know you're uncomfortable, they're uncomfortable, and just say- I don't wanna do this. Nobody wants to do it. Nobody wants to lift that... Well, a lot of people don't wanna lift the heaviest weight for the muscle gain. Mm-hmm. It's gonna be painful, but it's gonna get easier. It's gonna be easier for me and you as the coach and the coachee, or is it a coachee? Whatever. So, I mean, it, it's... I don't know if there's an easy way to put it, but I just know that you just keep doing it, you be consistent, and you let them know if you're uncomfortable. Like I hear shop owners say, "How do you start this one-on-one stuff? How do you start this coaching stuff?" You just start it. And you're just like, "Ooh, hey, I don't know what I'm doing either. Let's do this together." Yeah. "Let's, let's get better together." Like, I'm listening to my calls too. We're all getting better together. So I would just say start it, put it on a schedule, make it, make it pop up, show up. Yeah. Wednesday, coaching calls. Jimmy, one of the- Schedule it. It's ready to go. David Boyes: Yeah. That, that's perfect. I, I, I love the perspective too. And Jimmy, one of the, you know, the things that I share with owners consistently is be consistent. Mm-hmm. So I think the, the technology drives that, right? We're delivering an email with, you know, here, here's a, a top call, here's a coachable call. Here's some additional information. So delivering that is important, and the technology really helps us drive that consistency in this case. So, um, when that, that email comes out, here's a call example, you don't have to do anything with that today, or you can. If you don't, there's another one tomorrow, right? Mm-hmm. And we wanna create that normalcy. And th- this is the part that drives change, is one, you know, we're, we're making this normal. Yep. And Tanika, you were just talking about that, right? We're gonna put this on the calendar. People begin to expect it, right? It becomes normal for them, and that's a super important milestone in the coaching, training, and development process, is that sense of normalcy in the shop. And then, um, u- understanding the expectations and, you know, where do we have the opportunities. Um, Tanika, you know, one, one thought that comes to mind here is, you know, you'd mentioned at the beginning, like ask for the appointment. As you began doing this, you know, what, what did you begin to understand and, and see happening across, you know, the phone calls and across your organization? What patterns began to emerge? And really, what's that aha moment you had where you're like, "This is bringing value to me while I'm bringing value to my team"? Tonnika Haynes: Ooh, that's a good question. So when we start asking for the appointment, you know what? The calendar filled up. David Boyes: Yeah. Tonnika Haynes: Yeah. So the marketing was working. And, um, but the big aha moment... Ooh, that's a good question, Dave. You got me on that one. Should have text me that before you asked me that one. I'd been ready. David Boyes: My Tonnika Haynes: apologies. Phone with you. Aha moments with phone calls. I don't know. I, I really, I can't answer that one for you, but what I do wanna say before I forget the chance, don't get the chance to say it, when they're sitting beside each other up front and they're lis- 'cause they're, everybody can hear everybody's phone calls. Mm-hmm. I can hear them say, "That was a good one. What was that one about?" Or like Stuart would tell Hailey, he's like, "She's, she's had a lot of good phone calls here lately. I can hear the change in the way she's handling the phone calls." So again, um, may have got a little bit off subject, but them helping each other and encouraging each other. Maybe they can only hear one end of the phone call, but there's some key words like, "Oh, you killed that one." Jimmy Lea: Yeah. " Tonnika Haynes: You killed that one." Or making that sale on the phone call. Yeah. "I heard how you delivered that BVI. I heard that delivery. You gave them the good sandwich," and they said yes. Like this morning, she was like, "She said yes to everything." It's like, "God, it's working." Imagine that. Love it. Imagine doing a training, following the instructions, and it actually working. Jimmy Lea: Yeah. Gotta David Boyes: love that. It really is the aha moment too, right? Tonnika Haynes: Yeah. David Boyes: You're, you're going through, you're driving consistency. You have, you know, some form of flow and expectations, and you're learning from one another. I love the fact that- Mm-hmm ... they're listening at least to one side of each other's conversations- Right ... in real time. Tonnika Haynes: I David Boyes: think I'm lucky Tonnika Haynes: with that- And then getting to populate from that ... with my team. David Boyes: Yeah. Tonnika Haynes: I think I'm lucky with my, 'cause they're, they're not in competition, and, um, it's like how do you keep them... I don't know. God blessed me with that, but I'm just lucky that way. But encouraging each other- So. Jimmy Lea: It's good. That's good, Tanika. You, you've set up a solid culture there, solid people. They've got great results. You're listening to the phone calls. Consistency, like David's talking about. You know, um, hearing one side of the conversation helps a little bit, but if you, if you, as an owner, if you're only listening to half the conversation and you are not booked up three, four, five, six, seven, eight days in advance, chances are you're missing the other half of the conversation, and you need to listen to it. So you do need a device, a program, a, a hardware. You need a, a phone system that allows you to listen to all sides- Mm-hmm ... of the conversation. You've g- just gotta be able to do that. You gotta be able to do that. Now I'm gonna give another shout-out here as we work in our marketing. So a lot of times I hear shops talking about their marketing. "Well, my marketing's not working. I'm not... It's not working. It's not working." A lot of times it comes back to the phone call. Mm-hmm. How well is the phone call being handled or treated from an advisor? But speaking to the marketing part, we've got a shout-out here for the institute is holding a marketing intensive this October 26, 27, 28. Tanika, I just got off the phone with Brett Faidley. He is signed up. He is coming out for Mars Conference, so if you wanna get signed up as well, sister, we'd love to have you out here. Tonnika Haynes: I gotta get a real flashy jacket for that one. Jimmy Lea: Uh-huh. Tonnika Haynes: Pull out my Jimmy Lea: rhinestones. Right behind that Mars Conference. So if you got your smartphone there in front of you, grab out your smartphone, turn on your camera. There's the QR code right there. Oh, man. Flash the QR code and get registered. The, the, uh, the Mars Conference is going to be awesome. It is a conference where when you are done with the workshops, it's a three-day conference. When you're done with that three-day conference, you have 2027 mapped out, ready to go, and you know what you're gonna be doing month to month throughout that whole next year. It's super awesome. I, I love the Mars Conference. David Boyes: I do too. So Jimmy Lea: come- David Boyes: I was at the last one. Excited to be there. I'm, let me just say I was there as a participant at the last Mars Conference. Tonnika Haynes: Mm-hmm. David Boyes: And, uh, one, getting to, you know, to interact with so many, uh, friends across the industry was great, but also, uh, you know, I, I, I don't own a shop. I own a, uh, communication business. I took so much away from that that I immediately applied. I can speak from my own experience. Uh, and I know, uh, you know, many of the participants there that took those components right back to their shop and made immediate changes. So it is, uh, it's not just a, um, it's not just a workshop where you're gonna come away with a flashy workbook and put that in a dusty cabinet somewhere and never do anything with it. I promise you, you attend the Mars Conference, and, uh, you will come away energized and ready to make a real difference in your shop Jimmy Lea: Yep, for sure. For sure. Tonnika Haynes: All right. Like I s- I'm never gonna be at work if I keep coming, following you around, Jimmy. David Boyes: Just imagine your wardrobe, though. Tonnika Haynes: Oh, I know. It'd be so good. Jimmy Lea: It'd be so good. Tonnika Haynes: But no, we'll see. I, I'm thinking about that. I thought about what we talked about the other day, but we're not gonna get off subject 'cause I do that a lot. David Boyes: It can happen. Jimmy Lea: Yeah. David, what else? What else can we talk about with phones, phone systems, programs? Um, can we track our marketing using your phone system? David Boyes: Yeah. Uh, just on that very note, you know, the, uh, uh, we'll talk about this a little bit this year at Mars as well, but, you know, market tracking is important, right? We, we spend a lot of money, and understanding the performance, uh, is important. So with our phone system, you know, we can provide, uh, market tracking numbers if you have different campaigns, mailers, text messaging, website, uh, related, uh, leads that you're generating. Um, we can certainly provide unique numbers. The customer experience is the same, and the, um, you know, the shop experience is the same, except you have all of this additional data about, you know, how many calls were generated. So that's important to know, and, uh, it's also important to, uh, use that as a, you know, a good baseline of information about your capacity to manage phone calls in your shop. So when we look at some of the, uh, the other performance metrics, how long does it take us to answer the phone? Are we answering the phone, right? Jimmy Lea: Mm. David Boyes: In order to ask somebody for the appointment, we have to first answer the phone. Uh, and if you're spending this money on marketing campaigns, there are a variety of reasons, and I'll just tell you one example that I hear often from owners is, you know, they put out a marketing number and they, you know, advisors, uh, might believe that it's, you know, it's generating bad leads, something like that, so they won't answer that phone. Um, but we wanna, we wanna understand, uh, the behavior of what's going on. Is it something that we can control? Um, are, are we effective in the marketing campaign? What information do I have around that? And then additionally, uh, running that into the call analysis, uh, so that we understand are we, are we converting these, right? If we're generating the leads, are we actually generating appointments? And then, uh, from that point, if you know you have the appointment, you can measure your performance, uh, go forward. So there's a lot of data that we can capture, um, other than just sending in all of these phone calls to the main number. Jimmy Lea: I love it. David Boyes: Mm-hmm. Jimmy Lea: I love it. I love the, the phone is such a powerful tool. I love when we can multitask that tool and do multiple things with the, the same tool. Very cool. Very cool. But i- if there a- any questions, comments, concerns from our audience, we would love for you to type those in. If there's questions for David or questions for Tamika, go ahead and type those into the comments section. While they're doing that, I will say if you are trying to keep up with me, good luck. But you can find it on our website. The website page is, uh, wearetheinstitute.com/events. That's all of the events that are coming up here in the very near future where you will see the institute participating and locking arms with the industry to help elevate the industry. Our motto, our mantra is, better business, better life, better industry. We're gonna lock arms with you as a shop owner so that you have a better business. The net result of you having a better business is that you have a better life. Tonnika Haynes: Mm-hmm. Jimmy Lea: And not just you have a better life, your advisors have a better life, your technicians have a better life. Your, uh, your partners have a better life. Your spouse Your advisors' significant others, their spouses, uh, their, their technicians and their spouses, the, and their children. Everyone elevates, everyone breathes better, everyone sees a bluer sky and greener grass when we have a better business, a better life, and our commitment is that we will help this become a better industry. Looks like there's a couple of comments that did come through. Oh, no, that's Raleigh posting out the webpage for the events. Yeah. Uh, super awesome. Super awesome. Uh, last final thoughts, final ideas. David, we'll start with you. Tanika, then to you. Yeah. That we can help this industry grow. David Boyes: Tanika, thank you for joining today and, and sharing your experience. It's super valuable for, for me as a provider to our industry that, uh, we understand how we're driving impact. So thank you again for that. Thank you for your trust and support. For the, uh, the audience, uh, Call Inbound is our company, callinbound.com. Uh, we provide communication services, uh, call tracking information, uh, advisor call handling performance metrics, and AI call analysis. But above all, we're part of the industry, right? So, uh, I got my start with, uh, with the institute in a 20 group. Got, you know, very ingrained in the industry, uh, while I was building my company. And, um, you know, I'm proud to say that I'm part of the, uh, not just the automotive aftermarket, but the, the service repair industry. Thank you, Tonnika Haynes: gentlemen. I wanna make, make sure you know that I appreciate your company. Um, I don't know how many employees you have, but it seems like they're all just sitting in the same room waiting to help. I can send an email and I get a response so quickly, and it's always been consistent great service, so I do appreciate that. And, uh, anybody that's on the fence, whether you, you know, I'm like, "I don't wanna listen to phone calls, that's just another thing for me to need to..." Do it. Listen to the phone calls. Start with yourself. Start with yourself as the owner. I always say start, start with yourself. I always assume that I'm the problem, then I can work from there. Listen to your phone calls, and if you think you're good and then you listen to them, you realize how bad you are, think about how bad your team is if you're not coaching them. So get them in coaching call services or what- whatever. Listen to the phone calls. Get everything in order. And not only will you make better sales and better connections, more appointments, but I really truly believe that it could save you a lot of heartache. Yeah, they record bad calls, too. Bad calls from the other end that you're, you know, that you need, I hate to say for court, but anything. It's like, "Hey, sir, we've got that call recorded and that didn't go quite the way you're saying it's gonna go." So that's another part to it that could, that could be very important in your shop. We call that David Boyes: the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. Yeah. David Boyes: We'll take that to the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: It, it, it's an important to CYA. Exactly. You gotta cover your own behind. Tonnika Haynes: There's a great... That's a great tool for that. Jimmy Lea: Yep. Yep. Yep, for sure. Well, with that, thank you very much. David, thank you for being here. Taneka, thank you very much for being here. Tonnika Haynes: Any Jimmy Lea: time. Look forward to seeing both of you very soon at our next conference, and to give you a big hug and say hello. Uh, bring your best jackets, David. Say Tonnika Haynes: less. Gotcha. Say less. Back in the David Boyes: studio. Jimmy Lea: Yes, yes. Very much looking forward to working with all of you in the very near future. And for everyone that is listening, thank you so much for joining us today as we talk about building a better business, a better life, and a better industry. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence, and we're here to lock arms with you and make a difference. Click on it. Come find us. We're here to help. How can we help you? Let's make a difference. Talk to you soon.
From Harsh Truths In Mentorship To Reaching A $14M Operation | EP11 | Shop Fix Academy Podcast
Hard conversations don’t hold you back, they expose what has to change if you want to grow.In this episode, multi-shop owner Adam Preusser sits down with Guy Roberts and Michael "The Berg" Rosenberger to talk about the kind of mentorship that doesn’t just tell you what you want to hear. This conversation gets into why real growth often starts with accountability, covering the relationships that challenged Adam's thinking and expanded what he believed was possible. He shares what he learned from the mentors who pushed back, why surrounding yourself with people who simply agree with you can keep you stuck, and how those hard-earned lessons helped shape the owner he became while building an operation now profiting roughly $14M annually. Learn why the right mentor should challenge you, accountability has to come before growth, and you need to hear the harsh truths you've been avoiding.Join Shop Fix LITE and learn alongside experienced coaches and a community of shop owners committed to building stronger, more profitable businesses.https://shopfixacademy.com/shop-fix-lite?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=join-lite&utm_content=ctaAccess free guides, training, and on-demand replays from Shop Fix Academy to keep growing long after this episode ends.https://shopfixacademy.com/replays-and-guides?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=shopfix-resources&utm_content=ctaThere's something different about learning in a room full of shop owners who are solving the same challenges you are.https://shopfixacademy.com/upcoming-events?utm_source=sfa-podcast&utm_medium=podcast&utm_campaign=sfa-events-2026&utm_content=cta