Brad McAllister

Ep 93 - Brad McAllister & Jay Power | $24K/Month More at the Shop with Analytics?

Tektonic 2027 is coming up April 1-3, and if you missed year 1, you MUST NOT miss year 2. It's bigger, it's better, because is Tekmetric's conference. You know it's gonna be the best conference in the history of conferences. Get lower pricing now HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you! Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREElite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREBrad McAllister & Jay Power from OktoRocket join Mike to dig into the power of analytics for shop owners. They break down how tracking call conversions can translate into serious revenue, revealing that just a 6% bump in close ratio could mean an extra $24,475 per month. The guys also share their take on leaderboard motivation—why it can drive some team members and demotivate others—and discuss the relentless advance of AI-powered features like agent assist and Rocket Shield to keep shops ahead of the curve.Get the OktoRocket 2025 Industry Report HERE Timestamps:00:00 Game-changing stats to motivate your business growth01:17 Tektonic 2026: Rooftop parties, Texas-shaped pools, and industry networking03:00 Turtle races and finding your pace in a crowded event05:05 Meet the OktoRocket team and their journey from shop floor to SaaS leaders05:37 How OktoRocket connects, analyzes, and grows shops of every size08:25 Tools for shops, marketing companies, and analyzing your campaigns10:17 Decoding call conversion, inbound sales, and the analytics that matter most12:11 Should you use leaderboards? Shop culture, competition, and motivation dilemmas16:41 What makes great management & using data to coach your people17:14 Drill down into conversions: marketing calls, repair orders, and tracking ROI22:44 Tagging high-value customers—Are your ads bringing the right cars to your bay?24:29 The real numbers: Industry report highlight reel and surprises28:28 Close rates are dropping—what does it mean for your shop in 2025?31:38 Just a 6-point close rate boost could net $24k/month—here’s how32:49 Real talk on gross profit, compensation, and fixing margins34:46 OktoRocket’s founders share their shop careers and why they built it40:45 Staying ahead with rapid dev, AI, and never getting outcompeted44:27 New tech rolling out: AI phone agents, Rocket Shield, and beyond47:37 Your wish list: Real-time scripts and objection handling coming soon?