Luke Murray

Episode 272 - Mentoring the Next Generation of Techs with Luke Murray and Charles Burke of Worldpac

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Charles Burke and Luke Murray from the Worldpac Training Institute. The conversation focuses on the importance of mentorship and structured apprenticeship programs in the automotive industry, the challenges of reaching and engaging more shop owners with effective training and business resources, and the personal impact of mentorship—both in the industry and in personal life.00:00 Transitioning from technical to business training05:42 Grounded from flying career09:44 Choosing movies before streaming12:41 Becoming a BMW instructor14:04 Focus on mentor training18:43 Mentorship and training apprentices19:46 Creating a custom apprenticeship program23:10 The importance of effective mentorship28:29 Building ASTA through community sharing31:50 Explaining profit margins simplistically33:25 Helping others with industry insights38:01 Funny story about Chris Chesney39:21 Spreading the word about free training42:11 Passion-driven learning benefits

Ep 146: Why You MUST Embrace Change as a Leader | Charlie Burke and Luke Murray