2026 Automotive Training Trends Every Professional Shop Owner Needs to Know [RR 1096]
With Matt Shepanek
Now playing — Remarkable Results Radio
About this episode
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode How are automotive technicians learning today, and who is investing in…
Key takeaways
- —The ASE Training Managers Council has been promoting training and professional development in the automotive industry since 1984.
- —Survey participation from independent shops is crucial for accurate industry insights, yet only 11% of respondents were from the aftermarket.
- —87% of survey respondents were from OE dealers, highlighting a disparity in training access between dealers and independents.
- —Technicians prefer hands-on and instructor-led training methods over virtual options.
- —The top training topics requested by technicians include hybrid and EV systems, as well as electrical electronics.
Frequently asked
- What is the ASE Training Managers Council?
- The ASE Training Managers Council is an organization that promotes training and professional development in the automotive industry, providing resources and surveys to help improve training practices.
- Why is participation in the ASE survey important for independent shops?
- Participation helps gather valuable insights into training needs and industry trends, ensuring that the voices of independent shops are represented and can influence future training offerings.
- What are the most requested training topics among technicians?
- Technicians are primarily looking for training in hybrid and EV systems, as well as electrical electronics, reflecting the industry's shift towards more advanced technologies.
▸Full transcript
This is the Automotive Repair Podcast Network. Hey everybody, Carm Capriato, Remarkable Results Radio. Good to have you here in our 11th year. We are going to do something very interesting here today. We're going to cover an ASE survey, the 2026 benchmark survey from the Training Managers Council. And yeah, very important part of ASE. We're going to introduce you to the ASE Training Manager Council President here in just a moment.
Hey, when customers choose a NAPA Autocare Center, they get more than a repair. They get trust, savings, and peace of mind. Want your shop to stand out? Connect with your local NAPA representative and get the conversation started to become a NAPA Auto Care Center. Hey, let's face it, your shop management system is the most critical tool in your shop, and NapaTracs will move your shop into the SMS fast lane with onsite training, 6 days a week support, and local representation.
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Look at— I've got, as I said, the president of the ASE Training Managers Council and the VP of Credential Testing Programs, Matt Shepanek, good to have you here. The ASE Training Managers Council, an important thing. I remember attending some of the sessions you guys have at APEX a few years back. It's so cool to see all the trainers involved in moving our industry forward.
And you do a survey every year. We do. Before I jump into that though, can I just talk a little bit about the ATMC? So the ATMC started back in 1984, so it's been around for over 40 years and it was really started to kind of promote the advancement of training and professional development in the automotive industry. Actually, I became a member probably back in 2005 or so.
I was a new training manager at an OE. My boss at the time had asked me to go down the street. I was in Michigan at the time. At the time, it was Daimler Chrysler, to their training center. And I walked into this room, and I didn't know a single person in there. But by the end of the day, I had 30 new best friends that were all training managers from different OEs, you know, across the industry..
And it was super helpful to me because they would share information. If I had an issue with something, I could pick up the phone, I could call one of these guys. So it was a fantastic organization. I feel honored to be leading this organization right now. So, but as you mentioned, one of the things that we do provide for our members and actually just to the industry, because we don't charge for this, our benchmark survey that we're going to go over today, it's all available on our website.
At the end of this, we can talk a little bit about where you can find that as well. Um, that would be great. And we have the survey up on the screen. Let us bring it up and show you. I have it and I printed it and I went through it and I took notes and I was kind of mesmerized, Matt, by some of the results.
And what I would like to say to our independent, because the majority of my listening audience is the independents, please pay attention to this. We talk about training and education all the time, and I think there's some results of how well we're doing in the industry to solve education learning curve problems, knowledge transfer. And so thank you for coming on and doing this.
We cannot go through every slide. So what Matt is going to do is take some featured highlight slides and go over them with you. Let's start, my friend. Yeah, as Karm said, we don't have time to go through every slide, but you'll be able to download this from the website. So I'm just going to go through some key highlights here. The first one I wanted to show everybody is, you know, we track participation by every year of the survey.
And this one's kind of interesting because you look and you can see back in, you know, 2020, 2021, the participation went way up. If you remember, this was during the pandemic. And so I always figured, well, There was a lot of people kind of sitting around stuck at the house or whatever, and people were taking surveys. And you could see once that ended, survey participation went down quite a bit.
And then '24 and '25, we pretty much flattened out at right about 1,700. The good news is this year we picked up about 1,000 people. So a lot better participation. Typically, as long as we're getting right around 2,000, The survey information is pretty statistically sound, so we're going in the right direction and we just got to continue to get the word out there so that we get more people to participate.
Thank you for that. And let us as an industry pay attention to when the survey comes out and you're seeing stuff on social media. Please share this stuff and get involved in it. If you're listening in audio, I think this is going to have value. If you're watching on our YouTube channel, you're going to have 10 times the value because you're actually going to see the actual survey results here in front of us.
Okay. So one of the first questions that we ask is what best describes your job in the industry? And as you can see, you know, majority of the folks taking the test were automotive repair technicians, but we do have some instructors. We have collision repair technicians, service advisors, shop managers, but the bulk of the respondents are automotive technicians. Which is great. I did want to put this up here too, to explain what I do with the data that we get is we make it available to everybody, but for my slides, I filter it by just the technician responses so that we can just see what the techs are saying about this stuff.
But we do capture the other data as well. Next slide is really important to me that 87% of the respondents from, were from OE dealers and only 11% came from aftermarket and independent. So from an independent's perspective, this is so interesting to be able to see what the automotive technician, the specialists, and the OE dealers are doing and saying as we get into the survey a little deeper.
But my challenge to the industry is let's get in this survey as independents. Let's do that. And I think it's gonna be, I'm sure if we go back to when you had 6,800 from COVID era, there was a lot more independents that that played in this. Oh yeah. I'll take a little bit of the heat on this one though too, because, you know, we pass out the link to some of the OE partners and the aftermarket partners.
We were probably a little bit late this year getting it to everybody. So we might've just got more OE participation this year because the links went out on that side. So, but, but any help that we could get would be appreciated. We do post this on the ASC Facebook page and also on our LinkedIn. So as long as you're subscribed to those, you'll see them.
And my point to the independent is that a lot of the results are skewed toward the OE dealership. And I think that helps you see what's going on over there. Right. We ask everybody how many years in the industry, and this is 2025 and 2026. You can see that here at the top, you know, people with 30 or more years, there was, you know, about a 6% drop this year.
So people are, you know, they're retiring, you know, they're aging out of the industry, so they're moving on. But you can kind of see year over year, most of the indicators are kind of flat. But this kind of gives you an idea of the age groups of the folks in the— taking the survey. Carm and I were talking before the broadcast here, and we thought this would be a good one to cover.
So, you know, who pays for training? And we asked this question and then we filter it out by fleet respondents, by aftermarket and independent respondents, and then OE. And then the green indicators are shared costs. So that's the technician and the shop owner or dealer paying for it. The employee is in red on all 3 of these, and then the employer is in blue.
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Customizing Trax to your business, whether you're a one-person shop or a large multi-bay or multi-location company, a representative consults with you to help optimize your shop's workflow, efficiency, and profitability. Trax always has the flexibility to do business how you need to do it, which means it can also grow as your business grows. And unlike the other guys, we'll be there for you after installation with the best training and support in the business.
Yes, a learning management system tailored to each role in your company. Simply put, Trax was designed and built for shop owners just like you. Visit us on the web at NapaTracs, that's N-A-P-A-T-R-A-C-S dot com. Thank you for the independence. 56% or more are paying for training. That's a good thing. And we got to get that up. We really do. If you look at your— and again, I'm not saying that the dealer is your competitor, but in this space of automotive repair, the dealers are paying it 85% of the time.
It just seems logical to me. You can't argue with that number. That's what they're there for. They want to keep their people as current as possible. But I think we as independents need to do a better job. And technicians want the training, you know, for the most part, they want to go to training. It's a thing that helps with retention as well, you know, by giving them access to the training and not making them pay for it out of their pocket.
I think that's the thing that can really help with that. Great question. So we ask a question, do you have access to the training you need? And we've been tracking this over the last 4 or 5 years. As you can see, it's been pretty flat between 2022 and 2025. It's always been about 60% saying, yeah, they have access to it. And, you know, about 40% saying no.
But this year we saw a jump up of about 10% with people saying they have, you know, good access to the training that they're trying to get. So I thought this was one that was important to point out. Showing we're going in the right direction as an industry. Right. We asked them a question on top reasons for lack of access to training.
And, you know, the number one thing with about 53% of them saying the right topics are not available. We have a slide here and a couple that we'll cover, and it actually asks them what topics they're looking for. So that's a wow to me. When I looked at this thing, I wrote wow next to the 53%. The right topics are not available.
And I think we have to stop and ask ourselves a question. Well, where are we coming up with the topics? Why are the topics being offered? And I guess when we put one out for anyone, we have to ask ourselves a question. Is this a right topic for our industry at this current time? So I think it's a great question and a great result here that I think we need to think through.
Okay. This is always an interesting one. So we ask a question on training methods. So what types of training are they getting? And so you can see we break it up by classroom instructor-led, lab hands-on. These kind of overlap because, you know, a lot of instructor-led training is a little bit in the classroom and a little bit in the shop. But then we have a question around virtual coaching and mentoring, video, self-paced e-learning.
So we kind of go through, you know, all the different methods of training. And then on the next slide, we look at what they're getting versus what they want. The slide's a little cut off, you know, when the comparison, the overlap. But what we saw is the instructor-led, they want even more. That's really what they're looking for. And I think that, you know, having been in training and development for a good portion of my career and being a former technician, you know, technicians are tactile learners.
So they learn by doing and touching and, you know, getting their hands on things. And that continues to be something that they want to get. You know, we made a big shift during the pandemic everything went virtual, you know, for a number of, you know, a year, a year and a half. The feedback back then wasn't great. They liked that they had access to some training.
What they really want is they love the hands-on training that a lot of folks offer. It's a great slide. A lot of great stuff there. That classroom instructor-led and hands-on are a big want from the industry. This one kind of ties back into what we talked about a couple slides ago. I think that one was the top reasons for not participating in training.
And they were saying, oh, the right topics aren't, aren't available. So this question kind of ties into that. So this is, you know, asking them what type of training content are you looking for? And so you can kind of see right here we've got, you know, the top two, hybrid and EV systems and then electrical electronics. And I can't say I'm really surprised by either of those, you know, Electrical is always something that's way up there.
And then the hybrid and EV thing, you know, EVs are still very popular and they're going to continue to be popular. But, you know, there was a shift, you know, back here this last year to a lot of manufacturers going back into hybrids. There's probably some people out there feeling like they've got some work to do and a little bit of learning ahead of them.
Hybrids have been around for, I think, 20 years, somewhere in that zone. And if we need more training in that, then the realization that owners haven't been paying enough attention to this, or they're missing out on a huge opportunity. Huge, huge opportunity. So electrical, that was a really shocking slide for me to see, and hopefully it's an eye-opener or a wake-up call.
You know how complicated all the cars are getting and the electrical electronics that they're in, they're in everything, they're in every system. So, you know, you got to stay on top of this stuff for sure. It's scary to hear what they have planned that these vehicles are going to do. And my next question is, okay, it's software, but there's got to be devices that get hooked to that software that make some of these things happen.
And we have got to pay attention to that. I hear you. This one is what we kind of always end on. We ask them, how many hours of structured training do you get in a year? There's some things that are kind of interesting here. You know, when you look, you got 7% of the respondents saying they don't get any. I just look at that and I'm like, how do you stay up on all the technology that's coming without going to anything?
I always felt like as a technician, you got to be a lifelong learner because the systems are changing so quickly and you have to stay on top of it. And then you see like the 1 to 8 bracket, you know, you got 15% of the people saying that's what they get. And then it's kind of, you know, 9 to 16, we got 13, you know, 13 again, 17 to 24.
And then it really spikes at the other end where we got 18% of the folks saying that they get more than 56 hours. So kind of a, you know, interesting slide to see it. You kind of got both ends of the scale there. I would love to do follow-up questions on these. It's too bad this wasn't a human-to-human thing. And say, so this none thing, can you explain to me why?
Is it your choice? Is it your owner's choice? What's the reason that you get none? And that to me is the hit upside the head. But more than 56, 18%, the highest number, God bless you. To your point about being a perpetual student, there are people that they just want to learn something new every day and they'll invest the time to do it.
So as we mentioned before, all this information is available. You can download the entire deck and kind of go through the whole thing that is available on our ATMC website, which is www.atmc.org. And if you go, I think up at the top, you go to events and you'll see 2026, you'll see our conference. We have all the presentations from the conference there, including this training benchmark survey.
So I really encourage everybody to go take a look at it and You know, next year when the survey comes out, it usually, we post it in January and we close it out in March, and then we present the results usually in April at our conference. So, we'd love to get those participation numbers up. And to your point, please get there, download this.
If you want to make sure that your company and your people are current, use the information from this survey to help guide some of your training educational strategies. We cannot get through and be successful. We can have all the great marketing in the world. We can have all the great equipment in the world, but if we don't know how to do any of it, if we don't know how to do anything with those great tools, we're gonna struggle.
We're never gonna meet required times in order to be a profitable company. So I see this survey as being so valuable, and I also see the investment of our specialists/technicians in the industry. To invest in time to take this survey. Tell the world what's going on in your life as it relates to this. Matt, thank you so much. The ASC Training Manager Council President and VP of Credential Testing Programs.
That's got to keep you busy too. Oh, we got a lot of stuff going on at ASC these days. Yeah, I know you do. Is Dave driving all this? He keeps us on our toes, that's for sure. I love it. I love it. Well, Thank you so much for coming on. Yes, we highlighted this. I get it. And this like a 40 or 50 page report downloaded, as Matt said.
You know what we'll do? We'll make sure we put a link to ATMC in the show notes so people can just kind of hit it with their finger and see it. Matt Shepanek, oh, thank you for all that you do for ASE and the industry, sir. Thanks for being here. I appreciate it. Thanks, Carm. Thanks for being on board to listen and learn from the premier automotive repair business podcast, Remarkable Results radio.
Get your episodic education on the ARPN listing app at automotive repair podcast network.com. Also enjoy the podcast on our Carm Capriato YouTube channel. Carm is all for advancing the professional automotive service industry. Until next time.
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Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What's holding your shop back: your competition or your leadership? Bill Haas of Auto Ignite Management joins Carm Capriotto to challenge shop owners to rethink leadership, accountability, and the value of their expertise. Anchored by his mantra, "If you're not on your way, you're in the way," Bill discusses how complacency, avoiding difficult decisions, and failing to lead with intention can limit a shop's success. He also shares why building a profitable, employee-focused business is essential for attracting top talent today and creating a business worth selling tomorrow. What You'll Learn Why "specialist" better reflects today's automotive professionals.How shop owners can become the biggest obstacle to business growth.Why accountability is the foundation of strong leadership.How data leads to better financial and operational decisions.What creates a healthy, profitable shop culture.Why investing in employees increases your shop's long-term value. The most successful shops are led by owners who embrace accountability, value their team's expertise, and continually invest in their people and culture. Build a business employees want to join, customers trust, and future buyers will want to own. Bill Haas, Auto Ignite Management, Bill’s previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Storytelling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm
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Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> What keeps customers coming back when the shop down the street is advertising lower prices? Tom Sciortino of Total Automotive and Jeff Rudnick of Pit Crew Loyalty reveal how a well-designed loyalty program can become your shop's competitive advantage. Drawing from Tom celebrating 40 years in business, they share how rewarding customers, celebrating milestones, and investing in the community create stronger relationships, more referrals, and sustainable growth. What You'll Learn How customer loyalty programs increase repeat visits and average repair orders.Why rewards help differentiate your shop from price-driven competitors.Creative referral strategies that attract high-quality new customers.How time-sensitive rewards can recover deferred work and win back inactive customers.Ways to celebrate business milestones that engage employees and customers.Why community involvement builds trust, loyalty, and lasting relationships. Loyalty is more than a rewards program. When combined with meaningful community engagement and exceptional customer experiences, it becomes a powerful strategy for increasing retention, referrals, and sustainable business growth. Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE. Jeff Rudnick, CEO, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Beyond the Repair Order: The Strategy of Customer Loyalty [RR 1077]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1077/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast...
Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Most auto repair shops are sitting on a goldmine of untapped revenue without realizing it. In this episode, Carm Capriotto welcomes Jimmy Alauria of 3A Automotive & Diesel Repair to discuss how deferred work can become one of your shop's most effective growth strategies. By pulling just two years of data from his shop's database, he discovered $3.3 million in potential revenue from deferred services. From better customer communication to smarter follow-up systems, Jimmy explains how to turn yesterday's declined repairs into tomorrow's repair orders. What You'll Learn Why your customer database is one of your shop's most valuable assets.How deferred work can create significant new revenue without increasing car count.Why shops should schedule the next appointment before the customer leaves.While DVIs provide excellent transparency, their primary goal should be to educate the customer and help them plan, rather than to force an immediate $5,000 repair order. Jimmy notes that customers decline work not necessarily because they lack trust, but because they need time to budgeHow categorizing repairs by safety, reliability, maintenance, and appearance improves customer understanding.Understanding the customer's personal "car goals," whether they love the car and want to avoid a new car payment, or they hate the car and want to trade it in, is also critical to framing recommendations effectively.The shortcomings of traditional CRM follow-up systems and how AI can improve communication.How AI helps prioritize repairs and translates technical repair language into customer-friendly messaging that drives response. Deferred work isn't lost business; it's future opportunity. By building better follow-up processes, educating customers, and using technology to communicate more effectively, shops can strengthen relationships, improve customer retention, and unlock substantial revenue already waiting in their database. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm
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213 - The Wealthy Tech: Building Value, Skills, and a Stronger Future
213 - The Wealthy Tech: Building Value, Skills, and a Stronger Future July 22, 2026 - 00:59:59 Show Summary: A technician’s greatest long term asset is the knowledge they build throughout their career. Intentional learning helps strengthen confidence and improve problem solving while creating more opportunities for growth. Experience becomes valuable when technicians review mistakes and use those lessons to improve future performance. Small efforts repeated over time can produce major gains in efficiency and skill. The right tools support the work but knowledge determines how effectively those tools are used. Technicians who continue learning become more adaptable and more valuable in a changing industry. Host(s): Kent Bullard, CCO, The Institute for Automotive Business Excellence Nick Pope, Industry Coach, The Institute for Automotive Business Excellence Jim Cokonis, Technical Director, Today's Class Show Highlights: [00:00:00] – Technician wealth includes skill value satisfaction income and opportunity. [00:05:42] – Growth begins when you seek people who challenge your thinking. [00:10:12] – Experience creates wisdom when mistakes become useful lessons. [00:15:02] – Every workday provides another chance to improve your skills. [00:18:27] – Intentional practice transforms routine work into professional growth. [00:23:36] – Confidence comes from knowing how to find solutions. [00:29:08] – Focused daily learning can quickly strengthen technical ability. [00:34:04] – Repetition improves efficiency productivity confidence and performance. [00:42:06] – Tools support the repair while knowledge creates lasting value. [00:47:02] – Investing in yourself creates the strongest long term return. In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/UUqQdK1xqPM Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this! Links & Resources: Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com. Episode Transcript: Kent Bullard: Hello everybody. I am so excited for the topic we're gonna cover today, the wealthy technician. Today we're gonna dive into building your skills, building your value as a technician in the marketplace, and really building a solid future for you. Today we've got Nick Pope and Jim Kokonis, both incredible instructors. And I couldn't be more proud to work alongside these gentlemen today. Gentlemen, welcome to the webinar. Good Jim Cokonis: morning, Kent. Everybody. Nick Pope: Good morning, Kent. Good morning everyone. Thanks for having us. Before we- I was... real quick, as Kent said w- we're gonna be covering the wealthy technician, and we wanted to just quick touch base on what defines wealthy. Jim, what are some thoughts that come to your mind right away? Jim Cokonis: I guess that depends on the person. But value, skill, job satisfaction, pay, all of it. Nick Pope: Yeah, I like that. And you said value and building on that. Value creates opportunity. So Kent, could you please take this away? I- Kent Bullard: yeah, I honestly, just coming back to this wealthy. Wealthy has several different definitions, and I know that we're gonna cover a few of those today. Let's jump into our, this next slide here and kick this thing off So before we get started, we know we've got a lot of you out there. I think we ended up having 40 to 45. Let us know that you guys are here in the chat, and I'd love for you guys to introduce yourselves. So what's your role? Where are you from? And think about this, name one thing that you've been able to do this year that made you a more valuable technician. As you guys are answering those questions in the chat I wanna cover some ground rules for this webinar. If you guys have any questions, please ask them in the chat. I'm gonna be your voice for this webinar. I'm gonna be p- paying attention to the comments and asking Nick and Jim your questions. Let's keep it as positive and constructive as we can. I know that sometimes these conversations can get very heated. We're very passionate. We care deeply, but let's try to put this in a positive forward perspective. And take notes, key takeaways, and most importantly, like all of us were having before we started this webinar, is to have fun. Nick, I'm gonna hand it back to you, sir. Nick Pope: Perfect. Thank you, Kent. So as we talk about what builds a, a valuable technician, Jim made some ex-excellent points and, the, the one thing that really stands out to me is every day we have the opportunity to build on where we were. And as we move on to our next slide here, we're gonna talk a little bit deeper about that. There's many areas that we can dive into, but before we do that, I want to start out with a little bit of a story. And, t-to take back myself in time, back when I was an early technician, a lot of what I knew then I do not know now, right? Over time, there are things that we're going to pick up along the way, but when we're at a certain point in our lives, we really don't have the capacity to look at things through a certain perspective. And what I mean by that is for most of us that were, or are right now young- ... early technicians, we're learning the ropes, right? We may be in a new role in a new business and understanding what the dynamic is there. Where do we fit in? We may have a family, and we're trying to figure out how to be, a good husband or a good wife and then, a good father or a good mother. Our focus is on a lot of other things, and a lot of the time, naturally, we're just trying to make a living to get by, and that's extremely understandable. Now, the one thing that I wish I would have known then that I know now is if I would've just opened my mind a little bit earlier, sooner in my career, I would've had the ability to learn a little bit more that would really add up over time. Just a little bit, versus just doing the same thing over and over again. Jim, can you think of a story back in your time when you can put yourself back into, in your early careers as a, or your early career as a technician when you were first starting out? What was your mindset like then? Jim Cokonis: My first job out of trade school was working in a fuel injection shop. And That that environment where one piece of dust can ruin a rebuild or destroy a piece of equipment gave me an extreme attention to detail and cleanliness. And it took me a long time to figure out that w- the way I need to do a fuel injection pump is different from what I need to do on an engine rebuild or a transmission repair. Because I would use the same really detail-oriented, super clean approach to everything I was doing, and there comes a point when you hit a spot where the customer's not willing to pay for that attention to detail on that job. So I had to learn that pretty early on in my career. Nick Pope: Yeah. Was it ever a thought in your mind to get yourself in a place to expand your mind and challenge yourself and find new things that you can use and apply in your career. Jim Cokonis: Wow. Okay, here's a quote we haven't talked about in the past, Nick, but, I heard a piece of advice from somebody a long time ago that says, "If you wanna keep growing, if you find you're the smartest person in the room, find another room." And I still find it very easy to be in a room where people are smarter than me. And I seek that out because, I like to be challenged and learning something every day. Even with all these experience highlights I still try to learn something every day. So yeah, I definitely would challenge myself, take on something new. Nick Pope: Yeah, I love that. Nick. And, yeah. Kent Bullard: Nick, we've got a question for you, by the way. Sure. From Michael on Facebook. Do you think you, younger Nick, would have listened? He says that, "I think this industry has to have some pivoting moments to even prepare their minds for that upgrade." Nick Pope: That's a great question. And I really think that if I was exposed to it in a way where it struck curiosity within me, yes. I was not, and, that's a big driving force why we're here right now, quite frankly to begin. But I only knew what I knew, and, I was surrounded by people who were very skilled. I had some great mentors that really elevated my game. As Jim stated, the, the people around you are going to shape you in one way, shape, or form. And ideally, it is a, a great honor to be around people that are extremely knowledgeable because you can pick up so much. You don't realize what you catch when you're around people of that stature and it's priceless. The moment you understand what's happening and you pick that up, and you're intentional about really paying attention to the details of how they carry themselves, how they think, how they respond upon certain situations and approach things, how they use the resources around them it's remarkable. Yeah, I th- I like to think if younger Nick had someone that planted that seed or maybe knocked me on the head and said, "Hey, we gotta look at it this way," I probably would've at least thought about it, right? So great question. Kent Bullard: At least in, in my perspective I didn't have to have an older Kent. I had other people that were there for younger Kent that really helped me on my own path, I take a bit of appreciation for that. So Nick, we've got a few of these Jim Cokonis: your environment will impact you good or bad. Choose your environment wisely. Kent Bullard: So Nick, you've got a couple of these things here listed for what builds a valuable technician. Nick Pope: Yep. There are just a few examples here. There are definitely going to be more, but these are a few areas that are going to work uniquely together. They're going to be combined. They're compounding quite a bit over, the course of a day into over a long period of time. So as we invest into ourselves and grow our knowledge we are hopefully gonna be in a position where we can take that and apply it into what we do. So the value of that is ultimately not only going to reflect, our role and our ability to be successful, but it's also hopefully going to impact our income, right? When we see wealthy, automatically we're going to think money. That's what I think when I hear it, but there's way more to it than that. And, circling back, the, the wealth really in our career is really what lies in between our ears. Our knowledge is going to take us places and as we continually grow that, we have the ability to stay on top of the trends within our industry and keep up it with, as things are evolving. And also just keep up with if we're working in independent shops, right? There's a large array of vehicles we're working on and that's a lot in its own. So ultimately it's endless and we can look at that two ways. We can look at it as, yeah, it's overwhelming, it's a lot or we can view it as this is great because there's always going to be something new to learn. We're ultimately challenged in the environment we're in, which is the ideal environment is to be challenged. Experience. Jim, how do you think experience factors into, building value within ourselves as technicians? Jim Cokonis: For me, I've always taken experience to grow wisdom. I've... Have you ever had your butt put in a bucket by a car and carried out of the shop? Nick Pope: Yeah, more times than I can count. Jim Cokonis: Yeah, that's experience. That's experience, and am I willing to take that and learn from it to not... To me, the craziest thing that you can do is continue to make the same mistake and get frustrated by it. If a method I tried didn't work we used to have this saying called "Fix the car backwards to learn forwards." So review what you did, what didn't go well today, what did go well today, and use that experience to practice in your mind to set your head up for the next time you see that. So that's what experience does for me. It helps my problem-solving. And there- Yeah ... there you go. There's a couple that tie together. Three, the three first, knowledge, experience, and problem-solving all feed off of each other. Nick Pope: Yeah, absolutely. And we could probably even tie consistency in there, 'cause that's happening over and over again, right? And I love how you said, what you said about experience because when we think about experience, what is it? It's in the h- it's in history, right? It's our past, which is ultimately our history, and what's done is done, but what's done is done as a reference for us to examine and articulate, what worked well, what didn't work. Kent Bullard: It's through those repetitions that you build that, that kind of, library of, "Hey, I've solved this problem in the past. This is what I did. I can use this in this new situation." I like what Joe said here, just relevant to building value. He said, "I was a tech at the beginning of my career. Now I oversee several Bosch auto service shops with apprentice technicians, and I wanna help them become certified master techs." So I think sometimes, especially we go back to that conversation of the technician coming out of out of the trade school. It's like, what does their field of view look like? Is it just finding a job so I can take care of myself, or is it this long-term, where's the road actually go? I see, a lot of technicians are in positions now in their careers that, that aren't working on cars. They might be, on a webinar teaching others, Nick Pope: yeah. Kent Bullard: Joe, thank you for the comment. Nick Pope: Yeah, Joe, that's- Just- ... amazing, and that sparked one thing on in my mind, Kent, when you said road, and with Joe's statement that we just saw, right now we have the opportunity to really, rise up. If we are senior level technicians, if we have a lot of experience if we're a foreman, a mentor, whatever the case may be. But there's an old saying "If you wanna know the road ahead, ask those coming back." And when I was young- ... I wish I would've had somebody that was already coming back that was intentional about trying to guide me, right? Nowadays, we have that opportunity and think about just the position that we're in where we can really build people up with knowing what we know, right? Experience, you cannot teach that from a book Kent Bullard: I love that quote Nick Pope: When we talk about measurable goals and results, those are gonna be tied together, and, these might be ind- individual goals where we're working on a certain area where we can improve upon. Maybe it's something new. When we talk about, results results are generally not gonna lie if we're measuring them accurately and we're being honest with ourselves as we monitor them. And it's good to measure, our progress because it's going to motivate us. It's gonna give us live, tangible data where we know where we are. And if we have to make any adjustments along the way, we can do that and that'll increase our ability to improve in all of these areas that you see here a-and then some. I'm gonna move on here. Go ahead, Kent Before we go to the next slide, I'm just curious 'cause as we're talking about going and experiencing new problems, solving new problems, does Joe... Joe, if you're still listening, do you find being a mentor is a new challenge that you're going through right now? Kent Bullard: And do you see that the experience you've had is helping you through that? I'd love to know in the comments Jim Cokonis: Give him a little while to type that out and keep rolling. Nick Pope: We... There we go. He Jim Cokonis: says yes. Straightforward answer. I love Nick Pope: it. I like it. Nice and direct. As we, forward think a little bit here, and we shift gears, what does our opportunity look like? And, as we talk about opportunity, we can really break it down. So for example, if we have 250 days out of the year that we're working over the span of 10 years, that's 2,500 opportunities that we have. 25 opportunities that we have while we're already at work, where we're making a living, doing what we do. But yes, we're going to get better by doing a lot of the same things day in and day out. However, what if, each day we spent a little bit of time being intentional about trying to learn something new and try something new while we're getting in the repetition, while we're making a living, while we're serving our customers Kent Bullard: When you put it like that it's almost a... Sorry to butt in, guys. No, you're good. It's almost a bit of a grace, right? Because maybe I'm not able to leverage every single day, but at the same time, there's hope because tomorrow's another day that I have a new opportunity to learn and grow, rather than saying I didn't learn today, so I'm just gonna stop trying." I, I remember somebody saying that you don't get fat eating one hamburger, and you don't get skinny eating one salad, right? So you've gotta... It's the multitude over a period of time. So if you end up having a cheeseburger on a Friday don't beat yourself up. Come back tomorrow better. Jim Cokonis: Find a better cheeseburger? Yeah. Sorry. Wagyu. You know- so I got a question for you, Nick. When you put something- Yeah ... like this up here- why can't I just learn from doing the job? Why-- W- I'm playing the game every day. Why can't I learn from playing the game? Nick Pope: I don't think that-- I think the real question is, how can I learn by playing the game? Because ultimately we're learning every day, right? We might not really realize it, but when we're in the daily grind we are going to face new things. There's gonna be a car that comes in with an electrical issue that we have not encountered before, right? So we are learning, but are we intentional about it? Meaning if I have an example that comes to mind it's an electrical issue I've had in the past, and we'll just say we have a We'll just make it simple. We have an electrical issue with a, a lighting system, right? We've been down this road before, and automatically we might already know, what the answer is. Do we really know? And when we shift our mind and when we try to create that with a little bit more of an open mindset, we are going to automatically put ourselves in position to learn with the understanding that we do not know, even though we have walked that path before. Does that make sense, Jim? Kent Bullard: It I see it Oh, I was gonna add on, or is that all right, Jim? Jim Cokonis: Go ahead. Kent Bullard: I feel like it's not okay. Jim Cokonis: No, Kent Bullard: it's... Go ahead. I've got my thought in my head. I feel like it has to be, it has to be intentional because when we get in the habits, when you get in the, the, I'm just doing the work, I'm just doing the work, you can turn off... And not to say that those of you aren't doing that out there, but you can turn off your brain, 'cause this is work I've done. This is work I'm used to. This is work. And you fall into those habits rather than having something that is a little more like you said, intentional. It's introspective. What are the things I'm doing specifically that I know that I can improve on, right? It's like going from, hey, I play basketball on the weekends, to somebody who's professionally playing. They're tracking how many assists they have, how many layups they have, how many, three three-pointers they shoot, those types of things Jim? Jim Cokonis: That you just, there, you segued right in. So there you are standing on two wheels going, "Neow." Professional athletes still work with coaches. They track their stats. And everything I've ever taught, I tell people, "Train your weak side. Train your places where you struggle so that you don't struggle and your performance comes up." And if a person's playing baseball and they struggle against left-handed pitchers, I'm gonna take practice from a left-handed pitcher until I can start to figure out how to see the ball come in the direction it's gonna come against that pitcher. If I go out in a game and I'm starting trying to throw a bunch of three-pointers and I can't hit it then all I'm doing is wasting time and offering a, a better opportunity for a turnover. I'm gonna practice my three-pointers when I'm not in the game. And so if you wanna learn a system, if you wanna learn a vehicle, to some extent we have to be able to do that on the fly at the car. I call it just-in-time training, JITT. You gotta know your JITT. And we have to have the ability to do that, but that gets easier if we already have the skills to look up service information, to comprehend it quickly, and to do all these things. A lot of us as techs, maybe we weren't that enamored in school and, we didn't like math, we didn't like science, and we didn't like to read. Okay, let's go be auto mechanics. And then the reality is we get out there, and what do we have to do? We've gotta read and comprehend technical information that may be at a upper high school or collegiate level. I've actually run Ford OBD information into an analyzer, and it came back that it was 12th grade or collegiate level. And if we struggle to read that, we gotta practice that, and we gotta get better with that because the faster we can digest that information and turn it into knowledge, then we can apply it. And that helps us get through the job faster. Kind of- So maybe my personal goal is to get better at reading I like some of the comments coming in. Andrew Condontzet said, "I wouldn't say that it's about learning every day," because you're right, not every day has those learning experiences, but what I tell our young techs is that every day you need to be 10% better every day. Kent Bullard: Sean, I love what Sean says because this goes back to it can't just be in the moment. You've gotta have some external feedback. I would rather learn from someone else's mistake than from my own. And then Joseph Joe said, "Great point on coaching. Doctors say they have a practice." I think that applies for our shops also, especially with the new products and technologies coming down the pipeline. We have so m- many more advancements, and they're getting faster and quicker and more every day Jim Cokonis: that, I like Joe's response because I used to tell people, they'd say, "What do you do for a living?" I'd say, "I'm a practicing technician." Kent Bullard: That's all it is. Nick Pope: There's a lot of truth to, to having that mindset. We never... let, let's circle back. We don't want to have our lid too low where we're not gonna be able to grow, right? So we wanna keep it- ... as high as we possibly can so we can continue to expand our capacity. Now, when we look at, just measuring, our workdays, right? We have 2,500 workdays, 2,500 opportunities and yes, every day we would love to get better. We would love to learn more every day. Whatever that case may be, whether we have training outside of work, whether we have a mentor that we're working with while we're in work the goal is to have some kind of system in place where we're just intentional about closing the gap on the areas that we need to improve upon. And Jim makes an extremely valid point. It may not directly mean, something to a system in the shop that we're struggling with. Most likely it will be, but what if, the biggest gap we can close right now is maybe improving how we comprehend things or how we read or understand information? Because as things continue to change, most of our resources are written documents and wiring schematics which change occasionally as well. So continuing to just understand that content throughout those resources is extremely massive. And not to go too deep into it, but I do wanna just plant this seed that everybody does learn differently. Everybody does hear things differently. And- ... it's good to keep that open mind as we begin to, coach a technician or if we're a technician that is being coached. If you don't understand something, ask questions. Make sure that we're receiving the information in a way that it is sinking in and we truly understand it, otherwise we're not going to be able to move forward and progress. Kent Bullard: That's right. You gotta have that feedback, which I think takes us to our next slide. Nick Pope: So when we talk about feedback and live data and, when we look at, data logger on vehicles, right? We're looking at live information and, let's just take that. We understand what that is, when we're looking at a car. But let's look under our hoods and think about, a few things and ask ourselves if we've been paying attention to this. Because again, as I alluded to earlier, we're all at different points in our lives, and wherever we are, we may not have had the exposure to this. And, we're-- we can look at, where is our knowledge level? How do we measure that? What does that look like? And confidence, confidence is gonna tie into so many things. And in our industry, we're most likely going to be presented with vehicles that have issues we may have not seen before. And- ... and that's okay, but how confident are we when we get a vehicle in our bay with a problem that we've never really ran into, right? And that's a testament to us, and it-it's not that we have to have all of the answers, but the real question is: Do we have the tools and the knowledge to find them? And then we can take a look at adaptability is another really important one, and that's really going to tie into, to our confidence, right? How adaptable are we to go from, being super efficient at general line work with steering and suspension and brakes and then jumping into, diagnosing we'll just say any networking issues, for example, right? There's a huge gap there. But, are we able to do that? Are we adaptable? Where are the low-hanging fruits that we can trim to get to the point where we need to be? And the most important thing is we just need to be honest with ourselves because nobody knows everything. And Jim, we've, we have talked about this before, but, when we have the mindset that we only know what we know, how does that help us as a technician? Jim Cokonis: We've had a lot of conversations, Nick. I'm trying to... I gotta know what I know, but I also have to know what I don't know. That's where wisdom comes from. So if I don't know what I don't know and I get a new vehicle in and I'm doing brakes on it I've been doing brakes for X number of years, maybe decades. And maybe I never learned that you gotta open the bleeder screws before you push a caliper back, and I shove the pistons back on a caliper, and I just trashed the ABS unit on a GM because I didn't read service information on that model to the point where GM had to put a bulletin out to inform their technicians that they were causing warranty issues on these cars 'cause they were doing it wrong. But knowing what I don't know when I get something new in front of me and having the ability to go to that service information real quick that's gonna keep me from having the mistake because I'm gonna go learn something. Did, did I answer your question? Nick Pope: Yeah. Yeah, absolutely. You're... I agree with you after we get off this webinar today, write this question down and, ask yourself if you're paying attention to the live data i- in your career. And write down some areas that are important to you, and here are some examples that are extremely universally related. However, we're all at different places, so whatever resonates with you, I encourage you to take some notes on that. Jim Cokonis: Love it. I like that you have mindset as determined, not stubborn. Nick Pope: Yeah. It is an option, but right now I think you were looking at this and using it, Jim. If I don't remember, ... forgive me, but I think you are determined. Jim Cokonis: Am I? Nick Pope: You are. So we're gonna talk a little bit ab- See Jim Cokonis: you're be- you're being a lot nicer here. One person in the comments said 10% every day, and you're only asking for one. Nick Pope: 1% of knowledge. He said 10% of i- I think just getting better every day. Okay. And but I- Yeah, there we go ... I caught that right away, and I'm like, "I love this guy. He's shooting high." Jim Cokonis: That's it. Nick Pope: Shoot high, baby. Jim Cokonis: I- Nick, the thing I said to you, and the thing I'll say to everybody here, right? We've all gotten those jobs. Maybe we had a job that didn't go real well, and we get one of those in the bay, and we spend the first 15 minutes going, "I really hate doing these," and Nick Pope: ra," Jim Cokonis: right? Because we're human, and we can get that stinking thinking which gives us a hardening of the attitudes. I love Zig Ziglar. He used to say stuff like that. But if we just go, "Let's get started." A journey of a thousand miles starts with a first step. So start taking things apart. Start looking at it. Get the service information. Look at the procedure. Maybe I did something that cost me time the last time. Just- I- ... just get going. Kent Bullard: Do something. I'm of the mind that rather, I'd rather make a mistake than not make a decision at all, because at least the, there's movement and there's feedback, right? So if I make a mistake, I can backtrack and go in the di- in a different direction. If I don't move, then I don't move. Just don't take the crank bolt out on that Ford. But anyway. I won't now, 'cause now I know. Nick Pope: Or take it out and have it towed into yours truly. We're here to help. There you go. When we talk about- Jim Cokonis: Does this take- im- Does this take four hours a day to do this? Do you have to have four hours a day dedicated to... some- somebody that's pretty, pretty well-known said that your skillset's really gonna get better in the second 40 hours. I won't call him out per- personally, but I hope this, this is one of the clips that gets made. He talked about the second 40 hours and got a lot of pushback. But is it really the second 40 hours? There's... Or are there any studies that say, if you wanna go from here to here So many minutes a day in your chosen field, focused and learning, within a number of years you'll be in the top percentage of knowledge in your field. Nick Pope: One study that I do know that has been done as of late they say one hour per day of dedicated time to learning whatever it is, new. If you want to learn how to play the guitar, for example, great, one hour a day for 365 days, Jim Cokonis: you're- It's gonna be intentional though ... Nick Pope: it's intentional learning, but you're going to be way up there as far as your skill set and knowledge in that. So you're-- I agree with you, Jim, you're right. And and the message here is not go and spend an hour a day at learning how to improve at, maybe using an oscilloscope, whatever the case may be. If you wanna do that, yeah, absolutely do that, but the key is you have to want it. You have to make that decision, and it has to be for the right reasons. And that's the most important thing, otherwise it's not going to be real or effective. Cameron, you make a really good point, and I love your mindset about staying positive when you're approaching something where you may have low confidence at the beginning. And I'm really glad you brought that up and shared your comment with us because the truth is where our mind goes is, a lot of times, is ultimately what's gonna dictate what the outcome is. So if we're gonna go into something, fearing failure, and failure is the only thing that's on our mind, we're most likely setting ourselves up to failer-- to fail. And if we're aware of our low confidence, that's fine. And how you're handling this is just remarkable. Keep doing what you're doing and share that with your team 'cause these are the little things that we're not gonna pick up in shop information. Last time I checked, there's no warnings on removing crank bolts from Ford to, tell you to be positive before you take this out without doing certain things. I'm gonna just jump forward and we're gonna talk a little bit about, how we can use information and understanding to create knowledge. One of the biggest common misconceptions that I believe when we're just talking about learning is when we think we have the information, a lot of times that doesn't mean that we ultimately have the knowledge, right? We might have read something or saw something or watched something on a video which is great. It's information. But how are we Getting ourselves to the point where we can really understand it, where we can apply it, right? If you've worked with somebody before maybe you've been on the receiving end and someone has just walked you through something new you have not done, and they ask to confirm that you understand, "Do you understand?" Or, "Do you have any questions?" And unconsciously, most of the time, we, we-- we'll answer, "No, I got it," because we just saw it. We think we have it. And, there's really no easy way to put this, but the truth is, do you really understand it, though? So when we talk about information, we're learning the what, right? So we're getting the facts, we're getting the data, we're getting the details. That's the what. But the real factor in this, what really ties it all together is the why. The why is gonna create that understanding and the why is for us to figure out. The why has to be intentionally driven and that's really gonna create that connection, and then we're gonna understand how to do it, and then we can go do it The only other area I wanted to just point out is don't take the information here to heart. This is just speculation with the multiplier here. Technically, when I did the math, if we have two hundred and fifty opportunities over the course of the year, it's about twenty-six times improvement if we spend fifteen minutes a day on intentional learning. But what I wanted to just point out is, how growth multiplies, right? And you can see over a series of time it really starts to trend in the right direction. It's a small amount, right? So just imagine if it's even more than this. It's gonna be quite substantial. So the goal is, whatever the opportunity may be, we're gonna be able to learn, we're gonna be able to apply what we learned a-a-and grow. And it's a cycle that is extremely repeatable Jim Cokonis: That next slide you have, I think that I teach the continual improvement cycle of, for problem-solving, and you basically have a learning cycle here that reinfor- you know, the different parts of it reinforces it. It's, it doesn't have a beginning and an end. It really doesn't. So go ahead and get into this, because this slide, And, the, the one-two after this I think we really need to cover before we wrap up. Nick Pope: Yeah. And a lot of this information we have covered, we're tying things together now to send her home. But, when we talk about repetition, right? The power of repetition is incredible. That's really where we go. We're going to get increases in our efficiency. We're gonna build our confidence. We are going to build our proficiency, our productivity. As long as we're doing, as long as we're hitting the mark, right? We're hitting the quality mark. We're not having comebacks. Yeah, there's things that are out of our control, and at the point, at that point, that's just what it is at the end of the day. There's never going to be perfection, but, we can aim high and wherever we land we adjust and we go back at it again. But, we have the ability to continually, use repetition to improve what we're already doing. But in addition to, we can tie in our intentional learning to that, which is really going to multiply our growth. It's gonna really give us, a little bit more wing under our wings to elevate our careers and have such a large impact across the board. So as we continue to climb and learn, in different areas that we're not completely competent in or continue in areas that we might think we are, but there's areas we maybe can learn a little bit better upon or catch up on something new that's just coming out. Whatever the case is, there's always going to be something and that's a beautiful thing. And the key here is together, we can continually grow over the period of time by creating this cycle. And like Jim said, it never ends, right? So there's going to be different levels as we go, but it's a constant cycle. This- It truly never ends. Kent Bullard: This goes back to something that you said earlier, Jim, where you're talking about, those, those additional hours and doing it an additional hour every day. There's a lot of studies that show-- This is why video games are being used heavily in education now, is because it's not about, hey, here's the insight, here's the stuff you need to learn, and here's all of this information. It has to go through a cycle of presen-presenting that information, gaining some competency and understanding, enough so that you can apply it. And once applied, you can see the feedback of that execution, which informs your next move, and it's the repetition of that cycle that builds competence Right? Is gaining that insight applying it, seeing the results, and then getting more information. You've got that there where you've got proficiency, efficiency, productivity, and confidence. What you're doing is you have to go through that cycle of application and insight to gain the competence, right? So you could sit in a class for four hours, but if I can't go and do something with that and apply it and see if it got the result I was hoping to get, I'm not gonna gain that, that confidence I was hoping to get from that insight. Nick Pope: Yeah, and, and I, can I s- can I share a hack for people who may struggle to be disciplined and learn? A lot of us techs have a We have a tick, we have a thing that we're normal. H- how many of you people, how many people in the audience have struggled to sit down and read a book or something like that? Jim Cokonis: But if you find something that interests you, you'll look up and four hours went by. Okay? So bring that last slide back up It's just an example, but if you are struggling to get started with learning to be disciplined in this, I encourage you, there's something about adults. Adults learn different than children, and we will be drawn to things that we're interested in. That's what the algorithms do on social media and everything. They find things you're interested in, they feed it to you so you get hooked. Do it with yourself. Pick it. Okay? So find something that you're interested in. Maybe you're not really good at electrical work, or you got bit by electrical work and now you're interested in figuring out why. That's when you're ready to learn electrical, not when you're sitting in class being taught that, volts and amps and ohms and resistance and all that stuff. You're "Oh my goodness just tell me how to fix the car." But when you get interested in something and you're like, "Why did I misdiagnose this blower motor?" And then you find something, you find that there's this relationship, and you go print out that formula and you stick it on the toolbox on that pull-out drawer where we can write up invoices, and every time you pull that drawer out, you see that formula, guess what? It's gonna stick in your head, right? And then you'll be able to do it from memory. So find something you're interested in to start with, and then once you do that, start looking for how things are related. Because I used to teach guys, "Look, electricity is fluid dynamics, and that applies to a fuel injection, it applies to hydraulics, and it applies to air flow in an engine." Okay? So if I have pressure through resistance, over time I get flow. And that's how a f- an old Ford DPFE sensor used to work. I used to draw it up as a series circuit and teach guys how it worked, and they went like, "Oh. Oh." So once you learn one thing really and you start seeing those common concepts, and you can start applying it to the brake job. Why do I step on the brakes and it dogs to the left, and then when I let up it dogs to the right? I've got an imbalance in application and release. What could cause that? I started asking myself better questions. Sorry. Yes. I'm on fire today, Nick. I apologize. It got my brain going. I figured I'd share it. No, let's go. Nick Pope: Glad you jumped in. Kent Bullard: No you made something- You had me going ... you made a really good point, Jim, in that not only do we have to learn this new stuff, but we have to find relevant examples where we can apply it in our own life. In talking about, "Yeah, I gotta get the work done, but why did I get the work done that way, and why do I need to pay attention to this?" Because it's gonna help me in the future. It's taking that insight and applying it to real world situations where you can execute and you gain that insight Nick Pope: Yeah. And in closing, one thing that sparked my interest here was there's more than one way to skin a cat. There's more than one way to cook a steak. There's always, other things that we can learn from other people around us. So keep your mind open because you might be able to take something away that could help you do what you're doing already just a little bit better. And, you know- That's right ... as we think about, how repetition makes us faster, right? It's gonna increase our efficiency. By combining that with intentional learning, it's going to make us better. This'll be just one quick slide, and the picture that we're painting here is we have one day, we have one decision, and we have one step forward. So over the course, we have, again, over the year, hypothetically, 250 opportunities. Each one is gonna count. You have the choice, right? You have the decision to make them count So Jim- Kent Bullard: Ooh. ... Nick Pope: Jim is really excited to talk about this slide. And, we've been... You probably noticed a little bit of a trend here. We've been talking about knowledge a little bit, right? And it's so important, right? It's extremely important in our careers, in our lives. This goes beyond the shop. It truly does. However, we wanna be in a position as professionals in whatever it is we do where we are valuable, right? In my opinion, nobody is replaceable, period, end of story. Now, we're gonna leave that at that because that's not what we're here to talk about but my point is we can invest in ourselves It doesn't have to be every day. It can be, designated to certain times, whatever the case may be. But the, the thing here is, what can we carry with us every day? I don't think I can carry my toolbox with me every day. I know we have toolboxes that have brakes and steering and suspension on them and that's awesome. Tow hitches. Yeah. It's extremely great, right? Toolboxes on wheels in our cars, wonderful. However, the tools help us get the job done. There's no question or doubt about that we need those tools. However, the most important part or asset to us is in our mind and we talk about interest. Jim, have you ever spent a lot of money on a tool truck? Have you ever financed anything, perhaps? Jim Cokonis: Oh, I have. I have. Yeah. But I always paid it quickly. Nick Pope: Yeah. Because Jim Cokonis: the, the- why did you pay it Nick Pope: quickly? Jim Cokonis: Because the, the amount of interest on the payments off of most of the tool trucks is almost like going for a payday loan. Nick Pope: Yeah. Jim Cokonis: But here's, here's the thing. Is it nice... And I'm specifically speaking to younger techs, and I'm not calling anybody out if you've made different decisions. I got a friend that has a toolbox so big he has a snowmobile mounted on top of it. But if we think about this, it's nice to have a nice toolbox. It's nice to have everything organized, and there will come a point in your career when organization of the toolbox, arrangement of tools, ability to do inventory quickly, will save you time over the course of the day, the week, the month, the year. And that's absolutely true. But you I worked for many years out of a repo'd Snap-on bottom box and a factory paint blem top box that I got for a graduation present, and it took me a long time before I bought a really nice, large, one of the largest roll cabinets they made at the time and paid it off quickly. But here's what I'll say about toolboxes. I love 'em. I love good tool storage. I like organization. I have not figured out how to plug that box up to a car and fix it yet. And so I had five scan tools before I bought a fancy s- fancy toolbox, okay? So the other thing that I learned in my career after a period of time, do I buy the whole rack of sockets? There was a time when I pre-delivered Kubota tractors, and there was one giant half-inch drive Allen wrench I needed to check the front differential for factory fill. I didn't buy the whole rack of half-inch Allen wrenches. I bought that one, and I still have it. I didn't buy all the large Allen drives. I bought the 17 millimeter for checking the diffs on certain vehicles, and that saved me a lot of money over the years. And that, that's what allowed me to buy some of the s- the tools and the scopes and the scan tools and things that I had, and I would get called to look at vehicles that other people couldn't get into because I had the equipment. Because getting the right kind of equipment drove my knowledge, and my knowledge drove my proficiency, and that actually made me wealthy in several ways. So if you're new to this, tools are fantastic. Buy judiciously and- ... put the money into yourself. Does that make sense? Kent Bullard: I'd love to, I'd love to add to this, Jim 'cause we do have a bunch of conver- comments coming in, but from my own part of this, it's like, look, y- you want to invest in the tools. Those are things that you can use your experience and your hands your body to go and fix the car. Like you said, I can't plug the, the toolbox into the car, and it's really our knowledge and experience that can make those tools valuable. What I've seen is that we can get transfixed on just building our tools and saying our tools is our value, and that's not necessarily true. You have to have both. You have to have the right tools to work on the vehicles, and you have right tools to do the job, but it's not gonna work unless you've got the experience, the knowledge, and the know-how. And you have to have both of those things. So don't lose sight of investing in your own skills and talents for investing in tools. James said something really great. He said, "In the beginning of this journey, the feedback was generally negative with our technicians, but it was a requirement that was implemented." I'm assuming training. Fast-forward to today, they have more interest in discussing topics and one has decided to pursue ASE certification. We lost Joe apparently on some of this, and I think that's par for the course. You've got a lot of technicians who've invested, thousand- hundreds of thousands of dollars in their tools. Andrew said it's for the free stickers." Cameron said "The day you stop learning is the day that you die." I truly believe that there. And then Joe said, "Very good information. Share this information with the shops." Joe, we'll connect with you after this. Yeah. Nick Pope: So the, it's clear, we're pushing that the greatest investment is in yourself. And the, the truth is, tools wear out. Knowledge is going to pay forever as long as we continue to nurture that and grow. So I wanna just talk a little bit about opportunity, right? We've talked a lot about opportunity and, if our shop is willing to invest in us and give us the opportunity outside of, the walls of our shop, or if we're looking into any type of training, within whatever the case may be, are we willing to embrace that and really take on that opportunity to the point where we see the value in it for us, for our career even going a little bit deeper- Jim Cokonis: is this... I'm sorry to cut you off, but is this like a 401? If the shop's gonna put money into the 401, is, if it's gonna match what we put in, are we willing to put in our level to get the extra? Is like that, actually. So this is kinda like the reverse of that. Kent Bullard: Oh Jim Cokonis: my gosh, that's Kent Bullard: such a brilliant analogy, Jim. Jim Cokonis: Don't tell Kent Bullard: anybody. I love that. No, I love that. Jim Cokonis: It just came into my head. I'm like, "Ah, this is like a 401." Nick Pope: Y- absolutely. Here's the thing. If, for one, if it's not costing us anything but our time and our energy, that's great. And whatever the cost may be, the value is something that we're gonna be able to carry with us, hopefully forever, right? And then multiply that around the people that work alongside us. But the point is, are you gonna multiply that investment? And, the caveat here is we talk about compound in- interest with tools- ... on a tool truck, right? Where is that money going, and is it adding value to us? If we're paying all that extra money and interest we're losing money. Jim Cokonis: Yeah. Nick Pope: And now let's flip it and go the other way. And Jim, your analogy's spot on. We can multiply the investment that's put into us for ourselves. So- Jim Cokonis: So can I kinda tie something together, Kent? And this'll kinda lead into what you wanna get to. Beautiful. You talked about how they're using video games and b- believe it or not, flight simulators were what really taught education and industry that gamification of training works. Okay? And everybody knows that most people know that I'm with Today's Class, and we have an app that delivers content. So many questions a day. It's designed to be, just a daily little hit of training that's related to your job role, and it really focuses on foundation and core content, and then throws some interesting things out from time to time And it gets the shop talking, and some shops run contests with the points because you get so many points for a correct answer, but you don't get as many points for an incorrect answer. But you have the opportunity to learn something right there. Because we'll explain it. We don't just go, "Eh, you failed." It's like, "Here's why." All right? So we gamify it, and it's still interesting because y- you'll ask a question about putting, dielectric grease on a connector for an ignition coil, and you'll get a lot of people that push back on that concept. "You can't put dielectric grease in the contacts." And I can't do this, but I will tell you all, I created a video that supported the practice with technical service bulletins and diagnostic charts from General Motors, part numbers from Toyota, BMW, Mercedes-Benz, Ford, for dielectric grease exactly for the purpose of preventing terminal fretting on connectors even though they're inside of a w- a weather pack fitting. And The question was designed to teach that piece of knowledge. But it is amazing how many people just go, "That's absolutely not true. You can't do that." And it's just you should really write this up and send it to all the engineers at these companies, because they're lost." But there's always opportunities to learn. Did you guys know that some Ford oil filters require no lubrication when you s- tighten them down? And it's like, what? And it's because some of them are on aluminum housings. Fords and Chryslers are on aluminum housings, and if you lube them up and you tighten them down too much, you warp the housing and you cause a leak. I didn't know that, not until we were doing research, and that's something I learned. I'm like, "Wow, I'm gonna share this in a question." That one gets a lot of angst too, but it's an opportunity to learn and it's a game. It's not a test, it's a game. Kent Bullard: I think this, this puts us near this end, end part here Jim. We started this series with an idea of just introducing some different concepts with the technical training that we move along. Investing in yourself, growing yourself. I know that the focus of today's class is building careers, and that's what we wanna do at the institute as well, is build lifelong meaningful careers. So I wanted to give a, a big thanks to today's class for helping us out with this webinar. And just to reinforce what Jim was saying today's class is Gear Group's daily training platform designed to help shops and technicians really build their knowledge and their capabilities through that consistent learning. Rather than relying solely on those occasional classes or events or webinars, like we're doing here, today's class delivers that training through personalized three to five-minute sessions each day that fit naturally into your guys' workflow just like the comment said there. The platform includes technical training for technicians, but we also have been working to and we have content now for service advisors, managers, and other team members as well, so the whole shop can get invested in this continuous growth and development every day. This experience is designed to keep everybody engaged through the daily participation, gamification, like you said, rewards, and personalized learning paths that you can customize with your shop. Today's class helps those technicians reinforce comprehension, build your confidence, and grow your performance and value as a technician one day at a time. You guys can schedule a, a free demo today, and I'm gonna put the link in the chat. If you guys are interested for a, a free demo, just to check out the training, it's incredible. Any questions, we'll hang out for a few minutes here. If we have any more questions for this. Nick, final thoughts? Nick Pope: Thanks for everyone for taking the time to, to be here today. And, in closing the the big takeaway I hope that you have is that the greatest investment that you will ever make is in yourself. So keep building every day. Jim Cokonis: Awesome. Thanks, Nick. Thanks, Kent. Kent Bullard: And thank you guys- Thank you, Jim and Kent everyone in the comments who attended here. Keep an eye out. Pay attention to the institute, to today's class, to GEAR Group. We're gonna be posting on social, and I guarantee you with the success of these webinars, we're gonna bring some new and incredible things to you guys very soon
Ep 165: Leadership Isn't Talent, It's Daily Practice with Lynne Ghelfi
The Biggest Mistake Shop Owners Make with Josh Coomes and Brian Ramsburg
Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HERERecorded at Tools in Hershey, Pennsylvania, Jeff sits down with Josh Coomes of Auto Shop Therapy and technician Brian Ramsburg to discuss the realities of running a modern repair shop. Brian reflects on more than 18 years in the trade, the challenges of being a solo technician, and why he enjoys variety in his work, while Josh shares his customer-first approach, leadership lessons, and the importance of protecting a shop's reputation. Together, they explore diagnostics, pay plans, hiring, training, and building a culture that values quality over speed.Timestamps:00:00 Listen or Become a Liability 00:35 Tools in Hershey Introduction 02:37 Brian's Career Journey 04:18 Owning a Job vs. Owning a Shop 07:42 Customer Empathy and Service Standards 09:21 Turning Away Older Vehicles 14:48 Favorite Types of Repairs 18:02 Why They Avoid European Vehicles 19:40 Shop Scheduling and Profitability 21:56 Technician vs. Owner Priorities 25:38 Working Relationship Challenges 28:28 Hiring and Leadership Lessons 36:20 Mentoring and a Proof-Based Culture 40:41 Pay Plans and Team Morale 42:03 The Starter Diagnosis Debate 45:41 The Stress of Being the Only Technician 48:50 Quality Control vs. Book Time 52:40 Shop Standards and Fair Productivity 55:27 Workflow and Imperfect Data 58:51 Flat Rate Pressure Stories 01:05:10 Hiring Through Working Interviews 01:10:23 Charging Properly to Grow 01:12:44 Final Advice and Closing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232