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Shop Soup Podcast
Being around the automotive aftermarket as a well tenured shop owner, I decided it was time to let go of the wrench and pic up a mic. I like learning, listening and conversing with others who have so much to share. That's why I call the show ShopSoup, all part of the SoupRadio Platform. You might say, "radio?" and I get it. But ShopSoup is more than a podcast. It's a broadcasting venture designed with the automotive aftermarket in mind. Each of these shows (and others) will play 24/7/365 on SoupRadio.fm along with some very good music curated by myself and other industry leaders. You see, every story is different. Just like recipes, it may have all the exact ingredients, but it doesn't mean it's going to taste the same as the last batch. I hope that you become a listener, a subscriber and maybe even a guest! C'mon.. Soup's On!
27 episodes
01
Shop Soup PodcastMay 12 · 1h 19m
EP27: His Life Wouldn't Change Until His Name Was On The Building. With Andrew Dominguez Of Asher Auto Group
Welcome To ShopSoup Podcast. On Episode 27, I sit down with Andrew Dominguez of Asher Auto Group that includes Asher Automotive and DTX Automotive. Two dynamic shops that are a result of Andrews determination to provide growth and opportunities for his team members.SUMMARYIn this inspiring interview, Andrew Dominguez shares his journey from a young dealership employee to successful auto shop owner. He discusses overcoming challenges, building trust with customers, leadership, and strategic growth in the auto industry.KEYWORDSauto industry, entrepreneurship, leadership, business growth, customer trust, auto repair, dealership, small business, success storyKEY TOPICSAndrew's early start in auto industryBuilding customer trust and loyaltyLeadership and team developmentScaling multiple auto repair locationsSOUND BITES"People buy from those they trust""Uniform service is a leadership issue""Success is about giving value to others"CHAPTERS00:00 Introduction to Andrew Dominguez's Journey02:47 Early Career and Lessons Learned05:25 Transitioning to a Bigger Dealership08:34 Climbing the Ranks and Facing Challenges11:30 Desire for Independence and Entrepreneurship14:05 Building Relationships and Customer Trust17:00 The Decision to Start His Own Business19:48 Navigating Challenges and Building a Brand22:41 Personal Life and Support System28:04 The Impact of Tough Love30:45 Lessons from Loss and Leadership32:47 Taking Risks for Growth35:50 Navigating Partnerships and Challenges38:40 Building a Team and Expanding Opportunities40:33 The Role of Coaching in Business Success44:31 Learning from Mistakes and Adjusting Strategies48:13 Understanding Business Dynamics and Financing49:58 The Old vs. New Business Mindset52:18 Empowering the Next Generation of Technicians53:16 The Importance of Transparency in Leadership55:46 Balancing Family and Business Life58:39 Finding Hobbies and Personal Time59:57 Navigating Work-Life Integration01:04:38 The Evolving Nature of Success01:07:18 Future Aspirations and Growth StrategiesRESOURCESAuto Service Leaders Conference 2026 - https://theaslconference.comAuto Service Leaders - https://autoserviceleaders.comAndrew Dominguez's LinkedIn - https://www.linkedin.com/in/andrewdominguezAsher Automotive - https://asherautorepair.com/DTX Automotive - https://dtxautomotive.com/Guest LinksLinkedIn - https://www.linkedin.com/in/andrewdominguez
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02
Shop Soup PodcastMay 5 · 1h 4m
EP26: ShopSoup Goes Into Overdryve With Mike DelaCruz
Welcome to ShopSoup! In Episode 26, I get to talk with Mike DelaCruz, CEO of Overdryve, a marekting agency that helps shops understand their marketing reach and performance with insight and precision. Mike and I go back a ways and we talk about how we've both grown from the DemandForce days when we first met. We share some laughs, great stories and more on this episode of ShopSoup.In this engaging conversation, Greg Buckley and Mike DelaCruz explore the evolution of the automotive industry, the impact of AI, community involvement, and personal growth. Discover practical insights on marketing, leadership, and balancing life and work from two industry veterans.KEYWORDSauto industry, AI in marketing, community engagement, leadership, personal growth, marketing strategies, automotive repair, industry innovationKEY TOPICSAI integration in marketing and operationsCommunity involvement and brand buildingLeadership and personal growth in the auto industryKEY FRAMEWORKSCustomer Connection ModelAI-Driven Marketing Operating SystemACTION ITEMSImplement community engagement strategies based on local demographicsUse AI tools to forecast and monitor marketing performanceTrain staff with scripts and coaching for customer interactionsSOUND BITES"Learn three things about every new customer.""Love what I do and it gives me peace.""Industry has given us so many good things."Chapters00:00 Introduction and Personal Reflections03:38 The Birth of Overdrive and Its Mission09:10 AI in Marketing: Transforming Strategies14:52 Overcoming Fear of AI in the Industry18:33 The Importance of Customer Relationships27:52 Balancing Acquisition and Retention Strategies34:20 Personal Life and Finding Balance37:10 The Balance of Martial Arts and Life37:36 Building Confidence Through Self-Defense39:13 The Therapeutic Benefits of Physical Activity39:53 Inspiration from Community and Personal Growth42:19 Navigating Business Relationships and Ethics43:12 Strategic Marketing in Competitive Areas46:09 Understanding Community Needs for Effective Marketing47:53 The Importance of Community Engagement50:21 Giving Back: The Emotional Rewards of Community Involvement54:07 Personal Reflections and Family Achievements57:43 The Value of Human Connection in Business59:53 Mentorship and Industry ContributionsRESEOURCESSteve Jobs Stanford Speech - https://www.youtube.com/watch?v=UF8uR6Z6KLcAuto Care Association - https://www.autocare.orgGrog (AI platform) - https://grog.aiChatGPT (OpenAI) - https://openai.com/blog/chatgptPlug and Play Silicon Valley - https://www.plugandplaytechcenter.comGUEST LINKSLinkedIn - https://linkedin.com/in/mikedelacruzTwitter - https://twitter.com/mikedelacruzWebsite - https://overdryve.com
03
Shop Soup PodcastApril 24 · 34 min
EP25: Will AI Eliminate Jobs Or Enhance Them? A Review Of A Michael Stelzner Interview
Welcome to ShopSoup Podcast! Download and listen to our show on Apple, Google, Spotify and all other favorite streams.n this episode, I have a recap of not just the Tektonic event in Houston, but I listened and watched Michael Stelzner talk about the impact that AI will have on the future work force. Will copywriters become extinct? Will Service Advisors go the way of the dial phone? You might find it surprising to hear.SummaryGreg Buckley discusses the recent Tech Tonic event, the impact of AI on the automotive industry, and the future of technology in business. Insights include AI's role in efficiency, job evolution, and industry innovation.Key TopicsAI's impact on automotive industryEfficiency and automation in shopsIndustry evolution and future trendsTakeawaysAI will significantly improve shop efficiency and profitability.Automation can free up staff to focus on customer relationships.Industry leaders are embracing AI as a tool for growth, not a threat.Change is constant; adapting to new technology is essential.Transparency about AI use can enhance customer trust.Sound bites"Welcome to Shop Soup, a unique episode.""I'm excited about AI's role in our future.""Change is constant; we must adapt."Chapters00:00 Tech Tonic: A Premier Event Recap04:50 Embracing AI in the Automotive Industry10:08 AI's Impact on Job Efficiency and Relationships20:17 Navigating the Future of AI in BusinessResourcesTech Tonic 2023 Event - https://www.tekmetric.comMichael Stelzner - Social Media Examiner - https://www.socialmediaexaminer.com/michael-stelzner/
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04
Shop Soup PodcastApril 9
EP24: Family Business. It's Pretty Ugly. It's Pretty Beautiful. It's All In The Mirror You Look Into
Welcome to another episode of ShopSoup. This week we cover just some commentary on operating a family business and how one might exit away from it. Sell it to the next generation? Give it away? Simply close it up? Or, do you go the Private Equity route? Many paths to consider.Greg Buckley shares insights on family business legacy, strategic planning, and leadership in the automotive industry, emphasizing the importance of purpose, succession planning, and continuous learning.KEY WORDSfamily business, automotive industry, leadership, legacy, succession planning, strategic growth, mentorship, business exit strategiesKEY TOPICSFamily business legacy and succession planningLeadership and team development in small businessesStrategic growth and diversification in automotive industrySOUND BITES"Knowing your exit strategy is crucial.""Say no more often to focus on your goals.""Put your team in a position to succeed."CHAPTERS00:00 Welcome to Tectonic: A Family Business Perspective02:24 The Importance of Planning for Business Exit05:15 Mentorship and Team Success in Family Businesses07:46 Navigating Family Dynamics in Business10:16 Legacy and Future of Family Businesses12:44 Curiosity and Continuous Learning in Business
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05
Shop Soup PodcastApril 4 · 38 min
EP23: Greg Shares Some Thoughts On Private Equity And Its Effect On The Automotive Aftermarket
Welcome to ShopSoup. I'm your host Greg Buckley and today it's just me on the mic and offering up some personal reflections since I had a week filled with listening and learning about the topic. Thanks for stopping in the Soup Kitchen and please subscribe!Greg Talks Private Equity in Automotive & HospitalityThe Impact of Private Equity on Small Businesses and the Automotive IndustryIn this episode, Greg shares his insights on how private equity influences industries like restaurants and automotive care, emphasizing the importance of understanding this financial strategy’s long-term effects. He reflects on local case studies, historical management practices, and broader economic implications.Main topics:The $29 billion acquisition of Restaurant Depot by Cisco services and its underlying data-driven motivesHow private equity’s focus on scalability and debt impacts small and independent businessesThe rise and fall of Iron Hill Brewery’s expansion through private equity, bankruptcy, and rebrandingManagement philosophies of Jack Welch and their influence on today’s corporate and manufacturing practicesGlobal manufacturing shifts, offshoring trends, and China’s strategic economic manipulationsThe cultural and operational challenges of maintaining independence in a fragmented automotive landscapeThe importance of industry pride, relationship management, and advocating for our craft amidst economic changesThe cyclical nature of business development, debt cycles, and industry consolidationReflection on societal attitudes towards capitalism, fairness, and legal versus ethical strategiesKey insights:Private equity often aims to leverage data and scale for maximum profit, sometimes at the expense of small business stability.High debt levels have caused even successful restaurant chains like Iron Hill to close operations unexpectedly.Management tactics like Jack Welsh’s aggressive workforce reductions have long-term impacts on industry culture and quality.Manufacturing has historically offshored to low-wage countries but is now somewhat returning to the U.S., with China's economic stratagems shaping global supply chains.The automotive service industry is increasingly divided but still retains core values of community and relationships.Industry stakeholders should stay informed, communicate openly, and advocate for a positive industry reputation.Timestamps:00:00 - Introduction and episode overview on private equity in business02:18 - Private equity’s focus on data and scalability in restaurant businesses04:39 - Insights from Adam Coffey on private equity deals and exits06:33 - Case study: Iron Hill Brewery’s expansion and bankruptcy09:03 - The dangers of debt and bankruptcy as strategic tools11:24 - Historical management practices and cultural shifts in business13:45 - Offshoring manufacturing: trends, reasons, and China’s manipulation tactics16:34 - The influence of management styles on today’s industry practices18:03 - The decline of teamwork and industry fragmentation19:29 - Building relationships with consumers and industry pride20:29 - The cyclical nature of debt, build, sell, and rebuild in business22:27 - Corporate history insights from Delaware and industry consolidations24:51 - Lessons from oil companies and industry turbulence26:14 - Reflection on industry resilience and future challenges30:07 - The importance of understanding and managing industry relationships32:27 - The impact of efficiency, debt, and pricing in automotive aftermarket34:53 - Personal reflections on industry passion and legacy36:26 - Final thoughts: industry strength, community engagement, and prideResources & Links:Adam Coffey - Private Equity ExpertRestaurant DepotIron Hill Brewery - Company WebsiteRepair Pal - Founder David's storyCarlyle GroupYelpConnect with Greg Buckley:LinkedInTwitter
06
Shop Soup PodcastMarch 25 · 42 min
EP22: How His Broken Down Cavalier Lead To His Success. With Guest Shop Owner Nate Winston
Welcome to the ShopSoup Podcast! This week we welcome Nate Winston, solo shop owner of Winston's Complete Auto Care in Cuyahoga Falls, Ohio. Nate's began on the side of the road when his Cavalier broke down due to a failed alternator. Since then, he has survived multiple headwinds over the course of twenty years to finally have a complete place of his own.In this episode, Nate Winston shares his journey from a self-taught mechanic to a successful shop owner, navigating partnership challenges, specializing in Japanese cars, and balancing family life with business growth. Gain insights into industry trends, effective hiring practices, and maintaining shop excellence.auto repair, shop ownership, industry trends, hiring, Japanese cars, business growth, work-life balanceKey TopicsShop ownership journeyPartnership challenges and resolutionsIndustry trends and future outlookSpecialization in Japanese carsWork-life balance and family prioritiesIndustry specializationWork-life balanceEffective hiring processSound bites"He was my retirement plan""They sent me six dollars""Working and moving on with my life"Chapters00:00 Introduction and Background02:45 Navigating Business Partnerships05:37 The Journey into Automotive Repair08:08 Training and Specialization in the Industry10:55 Family Life and Work-Life Balance14:50 Personal Experiences with Car Theft20:18 Future Plans and Aspirations20:22 Building the Business: Hiring and Growth24:01 Creating a Clean and Efficient Shop26:38 Balancing Work and Family Life29:33 Navigating the Future of the Automotive IndustryResourcesShop Soup Podcast - https://www.shopsoup.fmConig Wall Art - https://www.conig.comElite Training Events - https://www.eliteworldwide.comPromotive Industry Service - https://www.promotive.com
07
Shop Soup PodcastMarch 20 · 1h 14m
EP21: To Rise To A Level 10 You Must Dig Deep. With Guest Industry Coach Dave Schedin
Welcome To ShopSoup Podcast. I'm your host Greg Buckley, a multi-shop owner in Delaware that has seen, heard and experienced in being part of a 3 generation automotive repair shop.This weeks guest is Dave Schedin (pronouced, Shi-deen) of Computrek Systems, a coaching and consulting firm out of Spokane, Washington. Dave and I discuss the importance of personal development for the shop owner and it impacts the success of their business.In this engaging conversation, Dave Schedin shares his journey from automotive technician to coach, emphasizing the importance of personal development, purpose, and mindset in transforming auto repair shops. Discover practical strategies for leadership, team building, and creating a legacy that lasts beyond the business. keywordsauto repair, personal development, leadership, coaching, business growth, mindset, industry transformation key topicsPersonal development and self-awareness in businessThe importance of purpose and legacy in leadershipStrategies for team building and technician trainingOvercoming scarcity mindset and embracing abundanceThe role of mindset and emotional intelligence in industry success"Addressing the root pain points in shops""Profit is a map, not the destination""Growth happens outside the comfort zone"Chapters00:00 Introduction to Coaching and Personal Journey02:46 The Role of Psychology in Coaching05:34 Transformational Coaching vs. Behavior Modification08:23 Self-Awareness and Personal Development11:07 Addressing Pain Points in the Automotive Industry13:38 Defining Purpose and Legacy in Business16:36 The Importance of Continuous Growth19:39 Challenges Faced by Service Advisors22:25 Creating a Supportive Environment for Advisors25:20 The Infinite Game of Business27:58 Aging and Its Impact on Business Perspective30:34 Legacy and Long-Term Vision37:44 Taking Responsibility for Personal Growth38:10 Facing Life's Challenges39:47 Transformative Leadership and Self-Awareness42:19 The Journey of Personal Development47:13 Instilling Personal Development in Employees50:34 The Power of Self-Awareness56:19 Finding Joy in Business57:58 Transforming the Automotive Industry resourcesLeadership and Self-Deception by Arbinger Institute - https://www.arbinger.com/resources/books/leadership-and-self-deception/Anatomy of Peace by Arbinger Institute - https://www.arbinger.com/resources/books/anatomy-of-peace/ guest linksWebsite - https://computreksystems.com/
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Shop Soup PodcastMarch 11 · 9 min
EP20: Fear Factors: Franklin D. Roosevelt Had It Right
Welcome to another episode of the ShopSoup Podcast. This week I comment on fear factors and how they hold us back from doing the the things we know are needed but we fear the results. When that happens, we take no action and that can be just as bad.Greg explores the pervasive nature of fear, especially related to health and personal growth, and shares inspiring stories of overcoming fears at the YMCA, emphasizing community support and mental resilience.fear, health, community, overcoming fears, personal growth, YMCA, water therapy, mental resilienceThe role of fear in health and personal growthCommunity support in overcoming fearsStories of older adults overcoming water-related fearsFear often holds us back from enjoying life and achieving health goals.Community and shared experiences are powerful tools in overcoming fears.Age is not a barrier to learning new skills and overcoming fears."Fear stops us from enjoying life""Community helps overcome fears""Nothing to fear but fear itself"Chapters00:00 Introduction and the concept of fear00:24 Greg's connection to health and community01:10 The impact of fear on health and well-being02:02 Community spaces like locker rooms and pools as support hubs02:54 Story of a woman learning to swim at 7204:08 The motivation behind overcoming water fears05:28 The broader implications of fear in life and work06:41 Strategies to move beyond fear and build community07:04 Closing thoughts and encouragement to face fears resourcesRoosevelt's Speech on Fear - https://www.presidency.ucsb.edu/documents/inaugural-addressYMCA Rehoboth - https://www.ymca.netWater Therapy and Swimming Lessons for Seniors - https://www.seniorwatertherapy.com
09
Shop Soup PodcastMarch 8 · 2h 1m
EP 19: Can The Industry's Past Be It's Future? With Todd Hayes Of AutoShopAnswers
Welcome to SoupRadio Podcast. I'm your host Greg Buckley, a 60 year old, multi-automotive repair shop owner in Delaware. Today's guest is Todd Hayes, a highly successful entrepreneur that is bring back customer service to the automotive aftermarket in a HUGE way. He is the COO of Adams Automotive in Houston along with the CEO of his private equity firm, Houston, Boston Partnership.In this engaging interview, Todd Hayes shares his journey from a young entrepreneur to a successful automotive industry leader. He emphasizes the importance of discipline, exceptional customer service, and innovative business strategies that have transformed his businesses and impacted lives. In this engaging conversation, industry veterans Todd Hayes and Greg Buckley share insights on transforming the auto repair industry through customer service, technology, and efficient business models. They discuss the importance of industry roots, leveraging AI, and building a culture of excellence to achieve sustainable growth and wealth.Keywords For The Showauto industry, customer service, business growth, discipline, automotive success, legacy business, private equity, auto hospitality auto repair, customer service, AI, business efficiency, industry transformation, auto hospitality, private equity, technician recruitmentKey Topics In The ShowDiscipline in business and healthCustomer service as a differentiatorLegacy building and business growth Industry roots and customer service excellenceLeveraging AI for customer relationshipsBuilding a high-performance auto repair businessKey PointsCustomer-Centric ModelEfficiency FrameworkAuto Hospitality ModelPractical Tips To Build The Client RelationshipImplement AI tools for customer profilingTrain staff on customer service excellenceAdopt the Ritz Carlton auto hospitality standards"Customer service is the key to industry success.""Building a team that respects each other is essential.""Focus on the customer, and success will follow."Chapters00:00 Introduction and Personal Connection01:48 Health Journey and Resilience03:42 Discipline in Life and Business07:25 Early Career and Business Foundations11:29 Customer Service and Industry Changes17:10 Legacy and Community Focus24:19 Transforming Auto Shops into Customer-Centric Businesses28:38 The Journey of Entrepreneurship and Family Values32:27 Changing Lives Through Business and Community37:16 Innovative Customer Service Strategies in Auto Repair44:06 De-risking Business Portfolios and Growth Strategies50:11 The Importance of Communication and Customer Relationships01:00:18 Revisiting Business Fundamentals01:01:12 The Evolution of Business Models01:01:49 Harnessing Technology for Customer Engagement01:02:58 Building Relationships Through AI01:04:24 Efficiency in Service Delivery01:06:27 The Importance of Customer Experience01:08:16 The Role of Team Dynamics in Business01:12:24 Customer Service as a Core Value01:14:10 The Need for Respect in the Workplace01:16:13 Choosing the Right Business Model01:18:50 The Importance of Cleanliness and Presentation01:23:28 The Future of Private Equity in Business01:31:42 The Importance of Winning in Sports and Business01:33:11 Running a Business Like a Pro Football Team01:35:56 Discipline and Professionalism in the Workplace01:37:51 Navigating Industry Events and Networking01:39:40 Customer Service as the Core of Business Success01:43:02 Honoring Mentorship and Industry Relationships resourcesAuto Shop Answers - https://autoshopanswers.comTodd Hayes on LinkedIn - https://linkedin.com/in/todd-hayesAI Development by Michael Floyd - https://aidev.comAuto Shop Answers - https://autoshopanswers.comAdam Coffey's Private Equity Books - https://www.amazon.com/s?k=Adam+CoffeyTechMetric - https://techmetric.comBryce's Auto Service Event - https://theaslconference.com guest linksLinkedIn - https://linkedin.com/in/todd-hayesLinkedIn - https://linkedin.com/in/greg-buckley
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Shop Soup PodcastMarch 6 · 24 min
EP18: The Power of Acceptance and Conversation in Community and Industry
Welcome to SoupRadio Podcast. I'm your host, Greg Buckley and today the topic for the show came from my visit to the local YMCA. For many of us, being accepted by others is important. When we feel that we are, we thrive. When we aren't, we shrivel up. Opening up a conversation with others is the easiest way to an understanding and that leads to acceptance. Accepting that you are the same as one another OR you are polar opposites. But in any case, you understand and respect each other.Greg Buckley shares personal insights on aging, health challenges, acceptance, and the importance of open conversations in community and industry. He discusses upcoming events, personal health struggles, and the value of understanding and mutual respect.Aging, Health Challenges, Acceptance, Community, Industry Insights, Personal Growth, Greg Buckley, Auto Service Leaders, Vision KC, Auto Industry EventsAging and health challengesAcceptance and mutual respectIndustry events and community engagement"You're not going to be here forever""Acceptance makes you feel understood""You're not young forever"Chapters00:00 Introduction and Upcoming Events02:09 Reflections on Aging and Personal Growth06:03 Health Challenges and Personal Experiences10:16 Community, Acceptance, and Mutual Respect14:16 Sharing Personal Stories and Overcoming Fear17:42 The Importance of Conversation and Understanding20:13 Final Thoughts and Industry Engagement resourcesAuto Service Leaders Conference - https://asleaders.comVision KC - https://visionkc.comSoup Radio Podcast - https://soupradio.fmGreg Buckley's Email - mailto:greg.buckley2@gmail.com
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Shop Soup PodcastFebruary 21 · 20 min
EP17: Let's Stop Talking Inside Our Boxes To Help Change Our Industry
Welcome to SoupRadio Podcast @SoupRadio247. I'm your host Greg and today I had some thoughts I wanted to share with my industry colleagues about the need to bring our industry to the communities we serve by showcasing THEIR voices.Greg Buckley discusses the importance of community engagement, sharing knowledge, and leveraging media platforms to strengthen the automotive industry and support local communities.keywordscommunity engagement, automotive industry, media platforms, industry support, local communities, content creation, industry advocacy key topicsCommunity engagement in the automotive industryUsing media platforms for industry advocacySupporting local communities through content and outreach sound bites"We have every right to struggle""Different trades, same commonality""It's time to make a change"Chapters00:00 Community Engagement and Responsibility08:36 Amplifying Voices in the Industry16:41 Building Connections Beyond the Automotive Sphere resourcesFrank Lutz - Wrench Nation - https://www.wrenchnation.comShop Fix Academy - https://shopfixacademy.com302.fm Buck Stops Here - https://302.fm
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Shop Soup PodcastFebruary 17 · 21 min
EP16: Go Small, Earn Big, Enjoy The Ride - With Guest Gene Morrill Of Certified Auto
Welcome to SoupRadio and the SoupRadio Podcast. Today we have the pleasure of talking to one of the best shop owners, a longtime coach of Elite Worldwide and dear friend, Gene, "Mr Fantastico" Morrill of Certified Auto in Glendora, California.KeywordsElite Conference, business motivation, customer retention, wealth building, automotive industry, shop management, personal growth, mentorship, business strategies, small businessSummaryIn this conversation, Greg Buckley and Gene discuss their experiences at the Elite Worldwide Ignite Conference, focusing on the importance of inspiration and motivation in business. They share insights on transitioning to a smaller shop, the significance of building wealth through effective business practices, and strategies for retaining customers. The discussion emphasizes the value of mentorship and the importance of understanding vehicle maintenance and value in the automotive industry.TakeawaysThe Elite Conference provides valuable inspiration and motivation.Transitioning to a smaller shop can lead to better management and profitability.Building wealth is crucial for long-term success in business.Customer retention is more cost-effective than acquiring new customers.Understanding the true value of a vehicle is essential for customers.Effective communication with customers enhances trust and loyalty.Mentorship plays a significant role in personal and professional growth.Business strategies should be tailored to individual shop owners' goals.Maintaining vehicles can save customers significant money in the long run.Creating a positive work environment leads to better staff performance."Best move of my life.""You can do whatever you want.""Make money and build wealth."Chapters00:00 Welcome and Conference Overview02:45 Inspiration and Motivation in Business05:40 Transitioning to a Smaller Shop08:19 Building Wealth Through Business11:24 Customer Retention Strategies14:01 Understanding Vehicle Value and Maintenance
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Shop Soup PodcastFebruary 12 · 37 min
EP:15 Kelsey Outram From Lift Automotive Marketing - A Journey of Growth, Resilience And Survival
Welcome to @SoupRadio247 and our latest podcast. I'm your host Greg Buckley and thank you for listening in.Keywordsautomotive marketing, business growth, SEO, security breach, emotional resilience, industry conferences, family support, Lyft Automotive Marketing, Kelsey Outram, Elite ConferenceSummaryIn this conversation, Greg Buckley interviews Kelsey Outram from Lyft Automotive Marketing at the Elite Conference in Arizona. They discuss Kelsey's journey into automotive marketing, the unique approach of his company, and the challenges faced in business growth, including a significant security breach. Kelsey shares insights on emotional resilience, the importance of family support, and the value of industry conferences. They also touch on personal interests and future goals for the business.TakeawaysKelsey Outram started Lyft Automotive Marketing in 2020, focusing on the auto repair niche.The company differentiates itself by offering exclusive services to clients within a specific radius.SEO is a major focus for Lyft Automotive Marketing, providing long-term value to clients.Kelsey emphasizes the importance of building trust with clients, especially in the early stages.Industry conferences are vital for networking and continuous learning in the automotive sector.Kelsey faced a significant security breach that impacted his business operations.Emotional resilience and family support played a crucial role during the crisis.The company is looking to expand into other automotive-related verticals.Kelsey enjoys CrossFit as a personal outlet and values family time.The experience has made Kelsey more aware of the vulnerabilities in business operations. "We became closer together.""We're not going backwards.""I was really into CrossFit."Chapters00:00 Welcome to the Elite Conference02:41 Kelsey Outram's Journey into Automotive Marketing05:43 The Unique Approach of Lyft Automotive Marketing08:24 Overcoming Challenges in Business Growth11:02 The Importance of Networking and Learning13:55 Dealing with a Major Crisis: The Google Ads Hack19:34 Emotional Impact and Family Support25:22 Looking Ahead: Goals and Future Plans
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Shop Soup PodcastFebruary 4 · 17 min
EP14: Auto Aftermarket Legend Joe Marconi Talks Training And Getting Savage On A Classic Chevy Belair
Welcome to SoupRadio. Radio for the automotive aftermarket. In this episode I sit down with legend, Joe Marconi from Elite Worldwide to talk training, his after life and what he did to his classic chevy to make book ends with it.FYI - To our listeners. The audio is a little rough due to the fact that it was recorded in a large lobby area. Unfortunately no quiet space was available to make the recording so we did the best to edit what we could. Thank you.SummaryIn this engaging conversation, Greg Buckley interviews Joe Marconi at the Elite Worldwide Conference in Scottsdale, Arizona. Joe shares his journey from a technician to a successful business owner and now a coach, emphasizing the importance of personal values, family, and community in the automotive industry. He discusses the unique approach of Elite in coaching and the significance of networking among shop owners. Joe also reveals his passion for woodworking and how it complements his life outside of business. The conversation concludes with reflections on the importance of relationships and the value of the Elite organization.TakeawaysJoe Marconi has a rich history in the automotive industry, starting as a technician.He emphasizes the importance of personal values and family in business.Coaching should focus on individual needs rather than a one-size-fits-all approach.Networking is crucial for growth and learning in the automotive community.Woodworking is a significant passion for Joe, reflecting his creative side.Joe transitioned from business owner to coach to help others succeed.The Elite organization offers tailored support to its members.Joe values the relationships he built with customers over the years.He believes that a business should enrich one's life, not consume it.The Elite Worldwide Conference fosters a supportive community for automotive professionals.Sound Bites"I had no business being in it.""I love woodworking.""It's a hell of an organization."Chapters00:00 Introduction to Joe Marconi and His Journey05:28 The Unique Approach of Elite Coaching11:09 Personal Life and Hobbies of Joe Marconi16:46 Reflections on Business and Transitioning CareersKeywordsJoe Marconi, Elite Worldwide Conference, automotive industry, coaching, personal values, woodworking, networking, business transition, family life, community
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Shop Soup PodcastJanuary 28 · 40 min
SoupRadio: From Seasonings to Community Impact: The Inspiring Journey of Ryan Stevenson
Welcome to another batch of SoupRadio. In this episode I'm super excited to be talking with Ryan Stevenson CEO of Shoresmoke Seasoning and shares the title of co-founder with his wife, Nicole, for Stevenson Foundation and the Delaware Seafood Festival. Don't ask me how they do it all, but they do. Take a listen and learn what true hard work and entrepreneurial spirit is all about.Introduction: In today’s world, many entrepreneurs have found a way to turn challenges into opportunities, and Ryan Stevenson is a perfect example of this. In a recent podcast episode, Ryan shares his journey from a cybersecurity job to building a thriving business and making a significant impact in his community through the Stevenson Foundation. 1. **The Birth of Shoresmoke Seasonings** Ryan Stevenson’s entrepreneurial journey began in an unexpected way. While working in cybersecurity, the onset of COVID-19 left him with unexpected downtime. Instead of succumbing to the challenges, Ryan’s wife, Nicole, encouraged him to explore selling his homemade seasonings. This suggestion turned into a birthday gift of a business license, setting the stage for Shoresmoke Seasonings. Ryan recalls, "We decided, hey, let's just kind of do it locally and sell some seasonings at some local fairs." This initial step was critical to his business's growth.2. **Community Support and Growth** The community played a pivotal role in the success of Shoresmoke. Ryan emphasizes, "The community around us is really what would help drive the business and make it successful." They began by distributing samples, using creative methods like filling jello shot containers. This grassroots approach led to organic growth through word of mouth, showcasing the importance of community support in small business ventures.3. **Innovative Seasoning Creation** Ryan’s journey into the world of seasoning was fueled by creativity and experimentation. He started by mixing ingredients he had at home, leading to the creation of his first product, Game Day Seasoning. "The first seasoning we ever had is when it was our game day seasoning. It’s our number one seller," Ryan shares. His approach to developing new flavors is inspired by the dishes he wants to create, making culinary exploration an integral part of his process.4. **The Role of Influencers and Ambassadors** As Shoresmoke Seasonings gained traction, Ryan and Nicole leveraged social media and influencers to expand their reach. Ryan notes, "We handed out a bunch of samples to the community... and that was the biggest thing that happens organically locally is just word of mouth." Their strategic partnerships with influencers helped propel Shoresmoke into the limelight, leading to collaborations with major brands and personalities in the food industry.5. **Lessons Learned Along the Way** Ryan reflects on the lessons learned during his entrepreneurial journey: the importance of resilience, adaptability, and community. "When you're a small business, you got to kind of figure out what works and what doesn't real quick," he advises aspiring entrepreneurs. His experience serves as a reminder that success often comes from perseverance and a willingness to learn from challenges.Conclusion: Ryan Stevenson’s story is a testament to the power of community, creativity, and resilience. From starting a small seasoning business during a global pandemic to making a significant community impact through the Stevenson Foundation, Ryan exemplifies the entrepreneurial spirit. Key takeaways from his journey include the importance of community support, the value of experimentation, and the ability to pivot in the face of challenges. For those looking to follow in his footsteps, remember that the journey may be tough, but with determination and the right support, success is within reach.Tags: Entrepreneurship, Small Business, Community Impact, Seasonings, Culinary Innovation, Influencer Marketing, COVID-19 Business Stories.
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Shop Soup PodcastJanuary 1 · 21 min
Are Mobile Mechanics A Threat To Bricks And Mortar Shops?
Welcome to this week's show on Soup Radio. Mobile Mechanics: Are they a threat to traditional brick and mortar shops? On a few social threads the topic came up about how the mobile mechanic side of our profession is heating up a bit and guys are busier than ever. So the question was asked, "are they taking away from regular shops?" With this episode, I look at a few things that are similar to me just having to go to an Urgent Care facility due to contracting the Flu.Keywordsmobile mechanics, traditional mechanics, automotive repair, urgent care, service industry, customer experience, healthcare, business models, client acquisition, future trendsSummaryIn this episode, Greg Buckley discusses the evolving landscape of automotive repair, particularly the rise of mobile mechanics compared to traditional brick-and-mortar shops. He shares personal experiences related to healthcare and draws parallels between urgent care and mobile mechanic services. The conversation explores the implications of mobile mechanics on customer service, business models, and the future of the automotive repair industry, while also reflecting on personal health challenges and the importance of adapting to changes in the market.TakeawaysMobile mechanics serve a purpose but have limitations.Urgent care experiences can parallel mobile mechanic services.Coordination of records between services is crucial.Mobile mechanics may not be equipped for major repairs.First impressions in service can lead to client acquisition.The market for automotive services is evolving positively.Mobile mechanics can offer convenience but may lack resources.Understanding the business model is essential for success.Safety concerns exist for mobile mechanics in certain areas.The future of automotive repair may include more mobile services.Song Titles:“Rock n’ Roll Doctor” - Black Sabbath From The Album, Technical Ecstasy “Dr. Feelgood” - Motley Crue From The Album, Dr. Feelgood"Should we be afraid of mobile mechanics?""I wish I could feel better right now.""I hope it comes out okay."Chapters00:00 Introduction and Personal Health Update02:24 Mobile Mechanics vs. Traditional Services07:12 The Role of Mobile Mechanics in the Industry13:08 The Future of Mobile Services in Automotive Repair16:44 Closing Thoughts and New Year Wishes
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Shop Soup PodcastDecember 28
The Fear Of Starting Something New
Thanks for your time today. SoupRadio is built for the automotive aftermarket and the great people that are part of it. My name is Greg and I'll share some of my experiences along with those of my guests. You can also hear us on SoupRadio.net or download the app at the App Store or Google Play.Keywordsstarting, passion, lifelong learning, overcoming fear, podcasting, technology, personal growthSummaryIn this episode of the Super Radio Podcast, Greg Buckley discusses the significance of starting new ventures, embracing passions, and the importance of lifelong learning. He emphasizes that retirement should not be a goal but rather a transition into new opportunities. Greg shares his personal experiences with podcasting and technology, encouraging listeners to overcome their fears and take action, regardless of their starting point.TakeawaysRetirement should be stricken from our vocabulary.You have to start. Don't hesitate.Passions can run dry.It's all for a learning situation anyway.Don't be afraid to start.You got to have something to do.The worst thing you can do is not start.You have to put yourself through the trial and error.Look how far you've come.Don't stop learning.Chapters00:00 The Importance of Starting Anew06:17 Embracing New Technologies and Learning12:36 Overcoming Fear and Finding Your Voice
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Shop Soup PodcastDecember 26 · 1h 39m
The 2025 Christmas Hangover Show
Hey.. it's the end of 2025. Merry Christmas turns quickly to Happy New Year as we look to close out one year and begin another.This show ads a little different element of the show: Music. Yup. Shop Soup is now SoupRadio and broadcasts live at SoupRadio.netYou can also download the radio app in the AppStore so make sure you put us on your home screen so you can EASILY listen to each episode and listen daily if you want. It's real radio.Thank you.
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Shop Soup PodcastNovember 7 · 58 min
Creating A Loyal Community - A Conversation With Jeff Rudnick CEO Of PitCrew Loyalty
Welcome to the very first "LIVE" show here on ShopSoup and the SoupRadio Network.Do you want a cup or a bowl? That's right the SoupRadio Podcast is dedicated to automotive aftermarket. With showcasing the best of industry voices along with those who are not, SoupRadio is a recipe that changes on every show. Our podcast compliments our SoupRadio Broadcast which is ran live at soupradio.net. Join us as we make a new batch for your listening pleasure.Today we talk Community Marketing with the CEO of PitCrew Loyalty, Jeff Rudnick. Jeff is an industry veteran being involved with many companies that focus on building community through loyalty programs. Now, Jeff and his PitCrew team have developed an easy button integration with TekMetric (the leading Shop Management Software) so that your service counter personnel have live data on client reward activity which in turn helps raise your RO totals and client satisfaction.
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Shop Soup PodcastOctober 13
Sunday Funday And Test Day
Thanks For listening! A new adventure begins for Shop Soup as we grow into Soup Radio. A little change of the name and a bigger change in the format. This episode is a complete test of a combination of software solutions that can stitch a show together.
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Shop Soup PodcastJune 2 · 18 min
TOOLS Recap 2025
Welcome to SoupRadio! The Only Internet Radio Station dedicated to the Automotive Aftermarket.Today it's all about a recap from the amazing weekend spent at TOOLS Conference in Lancaster, PA. Top educators, instructors, trainers and vendors were in attendance all to benefit the continuing needs of techs and owners alike.Plenty to talk about so let's do it.
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Shop Soup PodcastFebruary 16 · 23 min
When Kryptonite Gets Closer To Superman
Welcome to ShopSoup. Different episode. Different recipe. Hey, what happens when your Superman cape gets a tear, a stain or shreds a little? I mean, you always can't stay 30 for ever, right? Father time has a way of working on you, your health, your mental make up and it all will come down to how you operate your business.
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Shop Soup PodcastFebruary 2
Lessons Learned During A Texas Two Step!
Welcome to ShopSoup! Different show. Different batch. Glad you're here. For this episode it's about putting two weeks of Texas style training to use in the shop. One that showcased hospitality and speed of service, to the other that focused on knowing your numbers and how they help you understand your business. Both equally important to a small business owner.I kind of wrap it up with comparing what I learned or should say, re-confirmed with a trip to New York City the other day with my family, where a good time was enhanced by great service where every we went. Parallels for sure.
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Shop Soup PodcastDecember 25 · 28 min
No Time For Death
Welcome to ShopSoup. Another batch simmered up for your listening pleasure.No Time For DeathSounds like a good movie title.The holidays are supposed to be a time of joy, family and friends. Gifts, smiles, breaking bread and sharing stories and traditions. But what if you can’t feel that?What if you can’t break through like George Baily to celebrate that “wonderful life”?It’s a very personal and raw show today because that’s where I’m at for the closing of 2024; a year filled with just about anything there could be to knock a person down and yet, they’re still standing.Dealing with the loss of two parents 7 months apart while keeping all things moving forward is and has been an incredible, stressful experience. If it wasn’t for the responsibility of taking care of others I probably would have caved in a long time ago. There hasn't been the time for me (yet) to reflect on the life and times with my parents and just maybe there will never be that time.
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Shop Soup PodcastNovember 28 · 32 min
Build Confidence In Your Team Or Throw Them Away?
Welcome to Shop Soup. This episode is all about confidence. Team members and family included. As owners, we face times when one of our team members is going through an emotional rough patch. As a father, it's different when a family member is one of them.It takes time to build up a person so that they become better at what you've hired them for and even more so, become a better person. People aren't throw-aways. They are too valuable even when they think "they're not worthy".
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Shop Soup PodcastNovember 16 · 30 min
Country Music Artist Claudia Hoyser Talks Music, Coffee, Whiskey AND Entrepreneurism
Welcome to ShopSoup! This episode is so much more than music from an up and coming Country music star, songwriter and social influencer. It's her journey from her first song hit to opening for legends like Kieth Urban, Little Big Town and her idle, Miranda Lambert.Beyond music, Claudia talks about her business life - selling merchandise and developing her own brand of coffee and whiskey. There are so many good lessons that she talks about that can benefit any one aspiring to becoming a singer or an entrepreneur.Take a listen and hope you'll enjoy the conversation Claudia shares.Please subscribe to us here on Apple Podcasts.
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Shop Soup PodcastJuly 7 · 44 min
Shop Soup - Ryan Kuhnle - Finding Your Calling As An Automotive Instructor
Welcome to Beyond The Shop here on ShopSoup! Today we have a special guest, Mr. Ryan Kunhle (Koon-lee) and we're going to talk about what drives hime to do what he does as an instructor for a local technical high school in Downingtown, PA.Ryan was a former automotive shop owner and was pretty successful. But it didn't full fill him like he thought it would. Yes, there were challenges, but something seemed off. Ryan began questioning himself and his career. At a twenty group meeting in Colorado, Ryan was crying in his beer sitting next to Monty Dvbvig, who simply asked the question, "so what DO you want to do". Ryan takes it from there...
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