Episode 285 - Bad Reviews Can Lead To Better Practices With Brett Hunziker
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Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free…
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Episode 284 - Managing Stress and Leading a Young Team in the Automotive Industry With Trey Holley
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Trey Holley, a shop owner from Thomaston, Georgia. Trey shares his journey from being a lifelong mechanic to learning the ropes of business ownership, highlighting the unique challenges faced in small Southern towns. The conversation touches on the importance of supporting fellow shop owners rather than viewing them purely as competitors, and Trey offers insight into the work-life balance struggles that led him to prioritize both his health and the building of a strong, supportive team.00:00 Atlanta airport's massive scale03:41 Long walks at airports06:27 Thunder Valley racetrack experience10:30 Southern business challenges with generosity13:29 Overwhelmed by business demands19:09 New guy in town setting up20:59 University town business challenges22:34 Building Industry Relationships26:46 Discussing business challenges with spouse31:14 Discussing labor cost strategy35:32 Quality control and final checks38:55 Balancing work and family time40:33 Dealing with family anxiety44:57 Balancing multiple responsibilities47:21 Discovering the Enneagram for Communication49:12 On choosing the right people
Episode 283 - Revamping Trade Shows While Building Industry Community with Tonnika Haynes
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Tonnika Haynes. Tonnika shares her experiences navigating trade shows like Vision and ASTA, highlighting the challenges of scaling events while maintaining their community feel. The conversation touches on the struggle to balance profitable training with meaningful content for shop owners. They also discuss the importance of grassroots networking and accountability within industry associations, emphasizing the need to evolve while remembering what made previous events special.00:00 Trade show insights and takeaways04:45 Struggling to secure instructors09:25 Improving trade show quality11:08 Evaluating training investment costs15:18 Investing in employee training18:21 Challenges in Automotive Training22:41 Getting great deals at the show23:30 Boosting vendor sales at trade shows27:40 Considering a move to a convention center30:58 Regional networking events in Asheville35:07 Adjusting content for wider appeal37:22 Demand for hands-on Tesla class41:53 Early board experiences discussed42:36 Addressing organizational dysfunction46:57 Launching the new podcast52:03 Discussing video production deadlines53:03 Braxton starting a media company56:04 Introducing the next topic
Bonus Episode - Emily Oliver On Keeping It in the Family While Facing Challenges and Growth at a Small Auto Shop
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Emily Oliver joins the podcast to share her journey of taking over a small family auto repair shop in Gloucester, Massachusetts. Emily talks about the challenges of modernizing operations, from adopting new software like Shop-Ware to implementing more thorough documentation and communication processes with customers. The conversation also highlights the complexities of hourly billing in auto repair, the challenges of managing family roles in business, and the importance of continuous learning and adaptation as the shop grows.00:00 Family auto shop's history08:56 Simple billing system explained10:55 Tracking time in auto repair bays19:04 Standardizing Inspection Processes23:10 Issues with technician pricing30:07 Convincing family about car maintenance36:33 Communicating with customers39:47 Dealing with other mechanics' issues46:27 Early challenges and learning curve54:21 Managing finances and staying focused56:10 Discussing parts pricing strategy01:01:21 Gaining insights from peer feedback
Episode 282 - AI, Recruiting, Shop Culture, and the Drive for Better Hires with Promotive
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Sam Freeman, Alexandra Pare, and Daniel Ekstrand from Promotive. The group demos “Paige,” Promotive’s AI-powered virtual recruiter, showcasing how AI is transforming the hiring and prescreening process in the automotive industry. The conversation dives into current industry trends, including why technicians are leaving dealerships for independent shops and the top reasons candidates are looking for new positions. They also get candid about the frustrations of online reviews, sharing stories and strategies shop owners use to respond to feedback—both good and bad.00:00 Overview of Promotive's Services11:55 Managing morning priority calls15:43 Handling Language and Mumbling Issues18:44 Automated messaging for applicants27:21 Icy disaster during bachelor party32:58 Early adoption of Facebook and DVI37:41 Missed email confusion42:59 Hotel room negotiation challenge44:38 A quick conference trip52:30 Challenges of running a car shop59:36 Trying the Worst BBQ in KC01:03:25 Handling negative feedback01:07:19 Feedback on Uber improvements