Ep 81 - Mike Martin, Travis May & Matt Lofton | Why Getting a Coach Will Change Your Life

About this episode

My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERETekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERETravis May and Mike Martin are shop owners who coach with Elite Worldwide. Matt Lofton, as many of you know, is the Director of Coaching for Elite (and my personal coach/therapist). Today, we all talk about how having coaches through Elite have literally changed our lives and helped us in ways we may never be able to truly explain.Timestamps:00:00 Falling in love with your own success: Absentee ownership pitfalls01:08 Meet the guests: Legacies, buyouts, and shop owner backgrounds05:21 The journey to Elite: Why top shop owners chose coaching06:30 Humbling lessons—how the Elite Master Service Advisor program changes everything10:09 Accountability, habit-building, and real growth with ongoing coaching12:17 2025 Recap: Big wins, tough months, and lessons learned14:31 The owner’s struggle: Profit discipline & staying out of “the cookie jar”16:02 Finally closing the building deal: How perseverance pays off17:19 Navigating post-pandemic reality: The “sugar rush” is over18:46 Big goals for 2026: Celebrating wins—and moving forward20:40 The power of taking action: Why implementation beats excuses23:45 Personal growth, team impact, and communicating with your staff24:32 Best event takeaways: Coffee Bean Analogy & daily goal setting28:15 Why community events and peer networks make all the difference33:11 Biggest struggles today: Generational gaps & trusting your process38:55 Parting wisdom: If you don’t have a coach, get one!