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Master Tech to MillionaireAugust 27, 2026 · 84 min

99.08% Diagnostic Accuracy: Inside a Master Tech’s Playbook

Diagnostics & RepairCustomer ExperienceHiring & TrainingLeadership & Culture

Now playing — Master Tech to Millionaire

0:000:00

About this episode

Joe Adams interviews Adams Automotive Master Technician Josh Gerbrecht about his journey from technician to top diagnostician, sharing the systems that drove his 99.08% diagnostic…

Key takeaways

  • —Collaboration between service advisors and technicians is crucial for outstanding customer service.
  • —Understanding the roles of both service advisors and technicians enhances the overall efficiency of the shop.
  • —Accurate diagnostics lead to fewer callbacks and higher customer satisfaction.
  • —Creating a clean and organized workspace fosters pride and professionalism among technicians.
  • —Investing in training and tools, including AI, can significantly improve diagnostic accuracy and shop performance.

Frequently asked

What is the importance of collaboration between service advisors and technicians?
Collaboration ensures that both parties are aligned in their goals, leading to better communication and a smoother workflow, ultimately resulting in higher customer satisfaction.
How can technicians improve their diagnostic accuracy?
Technicians can improve their accuracy by gathering comprehensive information, verifying customer concerns, and following a structured diagnostic process.
What role does shop cleanliness play in technician performance?
A clean and organized workspace not only enhances the technician's pride in their work but also contributes to a more efficient workflow and better customer impressions during shop tours.
▸Full transcript

What's up players? It's Joe Adams with Adams Automotive. This is Master Tech to Millionaire. Uh, we're coming from Adams Automotive, the number one shop in the country. Uh, my name's Joe. We are here today with none other than Josh Gerbrecht. Say hi to the people, Josh. Hey, what up Josh? So Josh is, you know, I've been really excited about this podcast because he is our, you know, probably number one diagnostic level technician.

I'll introduce him real quick. He is, He has an automotive technology degree from Houston Community College. He is a master technician and L1 master certified for 10+ years, and he's been working on flat rate for 13 years. He actually has a spreadsheet, which is hilarious. I love this. He has a spreadsheet of every job that he's worked on this entire year, what it came in for, how he diagnosed it, and whether or not the vehicle came back.

He's very proud to say that he's at a 99.08 diagnostic accuracy, uh, which is sick. And he just went through Key to Key to Callbacks this weekend in August of 2026, and we are here to debrief all the amazing, uh, you know, takeaways that we had from this weekend working together. So Josh, how you feeling? I'm feeling great. It's, uh, super cool to do this.

It's an awesome opportunity as a technician, you know, to be able to do something like this. And, uh, Thank you for that intro and sharing my spreadsheet. I'm a little bit nutty doing something like that, but I enjoy it. You know, you get what you track. And yes, key to key. What can I say? It was— I say what you just said right before we came on the air about the symbiosis working together.

Absolutely. So as a technician, I see myself as half of getting the job done, the other half being my service advisor. And you've got a service advisor and a technician. They need to be in sync. And I kind of look at it as, you know, if we're one body trying to get one job done, which is outstanding service and then an outstanding repair, you know, the service advisor would be kind of like the brain of the body.

And as a technician, I'm the body. I'm the, I'm the work. You're like producing the actual product, you know, like it has to be sold, but you have to actually like cook the food. You're the chef, you know? Absolutely. And as, as the body, you know, how can I do a great job if I don't completely understand what's going on in the brain?

So that, that was my biggest takeaway is now having a much better understanding of the brain, of the playbook, of what's being executed in the front of the house. I can now better complement that in the back of the house. So the analogy that I'm kind of— we were exploring is the NFL and we're the NFL of car repair. And I believe that the front of the house, the service advisors, are the offense.

So at the end of the day, you can't win games if you don't score points. I have to score points in the form of Moneyball. I have to sell jobs. I have to drive revenue. I have to score points. And I believe that the technicians are the defense. You know, you guys keep, you know, defense wins championships. And I don't know if it's a perfect analogy, but it's kind of like a recheck is pretty much when we score a touchdown and it gets called back because of a penalty or something, it's like I just threw— I just threw a 70-yard touchdown or I just had a— I drove down the field, I moved the ball

down the field for 2 days and key-to-key callbacks. I sold the job to the customer for $6,500. They're happy. 5-star Google review. If the car comes back the next day because we didn't fix the car right, it literally like does not matter. It's like turning the ball over. And so if I just, you know, if you guys are the defense from— and the ball just keeps getting turned over, or, uh, maybe, maybe the analogy is not perfect.

If the car keeps coming back over and over again, the defense wins championships. Like, we're gonna lose those customers no matter how good our offense is. So I think it's a decent analogy, but, you know, let's get into it. I want to get your background before you, um, came to Adams, uh, and then I want to kind of go into your time at Adams, your thoughts.

Yep. And then let's talk about key-to-key this weekend and now your perspective after Key to Key. So where did you start your career? Um, I started my career at, uh, a shop in Stafford, Colony One Auto Center. And like a lot of shops, there's nothing totally wrong with it. It wasn't a bad shop, but it was like every other shop out there.

Um, I kind of grew up there as a technician and enjoyed my time there. Um, but I was, you know, I was making what I was making after about 10 years there, and there was really nowhere else to go, um, job-wise. 10 years, you were there 10 years? I was there for 10 years. So you're loyal, you're making, you know, you're putting good work out, you're learning.

Are you training yourself to become a good technician, or how— what did that look like? So I was actually fortunate enough, um, to have them, as a young guy fresh out of school, um, make me an apprentice. So they actually paired me with one of the master techs that was there at the time, uh, which was outstanding, um, for my career. Um, and then got put on fly rate, became a big boy technician and struggled for a little while.

And there was a lot of self-learning, like most techs, right? Most techs out there, especially the young guys, and if there's any technicians listening, they know what I'm talking about. They just kind of bang their head against the wall until something's fixed. And the next time they have to bang one less time. Um, and so, you know, here the, there's support. Everywhere.

And, um, it's just a totally different feeling. So, okay, so you came over here in February of 2024, correct? And, um, how did we get you? Oh, that's great. So like I was saying, the shop I was at wasn't necessarily bad, but it was an average shop. And, um, we, uh, y'all, I guess at that time, were hiring a general service tech.

Yeah. And When y'all were interviewing him, I guess he was asked the question, hey, do you know any master techs? Well, he handed y'all my phone number. I get a phone call and, you know, I was a little— wasn't too interested at first. I thought I was at a good shop. I didn't know how great it could be. And took the phone call, came up here, did a shop tour one day.

And you were hooked. I was blown away. And we sent you that shop tour video. It's like you're seeing the floors. Yeah. Yes, I was blown away. It was an eye-opener. Wow, look at what else is out there. The next day I came in, sat down with Glenn Piccolo, stud, and, um, I don't think he would have let me out of there without taking a job, without closing you, without closing me.

Absolutely. And I am— I'm so grateful that y'all found me, that y'all recruited me. Well, hold on, let's use the word that we poached you. You poached— yeah, we poached you hard. So we got issues, you know, every month in training with people are like, man, you guys are poaching people. Wow, you're stealing. And I say I say it pretty aggressively now, kind of just to make a point.

I'm not really that aggressive in terms of recruiting. Like, I'm not like, you know, there are some pretty crazy strategies that I've heard that are, they're like over the line. Um, sure. And catch me offline if you want to talk about what is considered over the line, but that's neither here nor there. We, you know, Todd, I've been with Todd when he's walked into stores and literally grabbed people.

We are very aggressive in terms of what I like to call operating, offering humans, offering people an opportunity that can change their life. And people say it all the time. I'm like, you know, we go through this long section in recruiting and in Key to Key and about how important it is and how you need great people to run the playbook and run the offense.

And then I'm like, all right, where do we get these people? And every month people are like, well, you recruit them. And I'm like, okay, where, where do I get them? And they're like, well, you staff, you go find talent, you go offer people opportunities. And I'm like, no, no, no. Say it like you poach them, you steal them, because it can feel that way.

It can feel like as a person with empathy running a business, you want people to like you and you want to make sure in your community that your reputation is as an upstanding member of the community. And I totally understand that and I dealt with it for a long time, but I try to paint a picture every month that You know, like the person that you are quote unquote poaching wants to be poached.

They just don't know it yet. And 95% of the shops are good old boy. You know, I know the shop that you used to work at and it's 4.8 on Google, 1,000 stars, you know, 1,000 5-star reviews. It's got a great reputation, great people. However, they did not have the skill set to get you an environment to allow you to make the kind of money that you make now versus what you made working for them.

They just don't know. And that doesn't make them a bad person. So it doesn't make me a bad person to, quote unquote, poach you, to take you out of that environment and put you in our environment. So it can feel like you're taking technicians. But what it sounds like I'm hearing from you, Josh, is that you're grateful that we, quote unquote, poached you because you had no idea that shops like ours even existed.

Is that right? That's, uh, that's exactly how I would say it myself. I did not know what was out there. Yes, I'm very grateful y'all found me and poached me. I'm here now. Um, my income is more than doubled, almost tripled. Let's go. And I thought, I thought I was about at the top of what a technician in Houston could make, and I just had no idea.

That gives me chills, dude. Sick. Like, that's sick. So if I It just gives me more and more conviction every year. Like every year that goes by, it's like there are real people that really get to work in my family's business. And if I'm nervous to call somebody and talk to them and recruit them and poach them, like I'm potentially withholding the opportunity for them to double or triple their income and more importantly, work in an environment— not that the old environment was bad, but work in an environment where it's like, wow, this is the NFL.

Everybody is freaking rowing in the same direction. We're winning hard. We're a faith-based business. You know, we're pouring into people, we're training people, and we're winning. So recruiting, man, if you are not convicted by hearing that and you work in our company, I need our recruiting department to be listening to this. Like, no, dude, this will change your life because it will.

So let's get back on the narrative structure here. You worked for us for the last 2 and a half years kind of observing all the— we don't send technicians through Key2Key to callbacks because we've never really I guess made the connection of how important it might be. Right. Because, you know, it's more important to know how to fix a car as a technician than it is to like understand how marketing works and how phone skills works in key-to-key.

But you opened our eyes to how much you really didn't know. But I want to back up for, for what, what, what were you able to observe and what was your perspective of your first 2 years or so working here? And then we'll go into debriefing the actual weekend. Yeah. So the first 2 years here, you know, I like to think I pay attention and pick up on things.

And that's what it was. It was 2 years of picking up on little things here and there. You know, it doesn't take long to realize, um, as your service advisors are on the phones and you're in the office for whatever reason as a technician, that boy, that service advisor and that service advisor and that service advisor all sound very similar. Pro. They sound pro.

They're, they're executing on the phones and it's like, That's okay, that's, that's different. Um, you know, doesn't take long to notice the take 5s happening in the morning. Get here a few minutes early and it's like, wait, every morning all these guys are here early just training, practicing? And it's like, okay, these, these guys are doing something different. And then you connect that to it's turning into hours for me, right?

Hours that, you know, I'm not having to do, you know, vehicle inspections and stuff on my own. It's, it's quite literally handed to me on a platter. Yeah. We talk about Sundays, you know, we talk about like, you come in, Josh, Josh comes in Monday morning and there's a ticket with 13 hours on it. Mm-hmm. And like, you don't, you may see all this stuff, you see us sweating, you see us staying late, you see us early and you start to put together like, okay, this is not the same as the place that I was.

These people, right? Like, it's hard to look at Glenn Piccolo and work with him for a year and be like, not be aware of how freaking amazing he is, you know? And then the rest of our team as well. But, you know, it takes a while to put it together because you don't see all the work that goes into it when you see just a ticket with 13 hours.

And I want to address something here. You said it, I don't have to inspect cars. Oh yeah, because Technicians literally hate inspecting cars. They like fixing cars and diagnosing cars. And you fall into a category of somebody who you need a little bit of challenge in your life. You don't want to just, you don't want to just R&R control arms 10 times in a row just because it pays the most.

You need a— I mean, you literally have a spreadsheet of 99.808%, you know, so you need a little bit of that in your life, but you still got to pay your bills. And so we You know, we're open on the weekends and we call it like the emergency room and we're open on the weekends, we're open on Sundays, but the doctor doesn't come in till Monday morning.

But I can still check out a ton of cars and check out people that need to see the doctor on the weekend or need to see at least the emergency room, or at least they think they need to go see the doctor. And they just know— they just— they don't actually understand that they just need to get their car checked. So we will get cars all day Sunday because we're the only game in town.

And people say, hey, I got a noise coming from my brakes. Can you check it out? I don't need an L1 master certified technician to take the wheels off that car and see red brakes, right? Like, I just don't. If it's a check engine light and I can't diagnose it at the speed rack, our current process is pull the codes, communicate to the customer, hey, I'm going to need some more time with a master technician to diagnose this.

Can I get you a shuttle home? And then we're going to call you first thing in the morning when he gets here. It's that simple. And people on LinkedIn and on Facebook, they're like, oh, so you guys— and every training they're like, oh, so you guys aren't diagnosing cars, right? Like, so master techs aren't diagnosing cars. It's like, no, like we're, we're inspecting the car for gravy, the technical term for gravy, for rear, you know, for rear shock, for everything.

And if we can't figure it out, we don't need to because it's Sunday and nobody else is open anyway. We can wait for Josh. And so for the— by the time Josh gets here on Monday, we've sold $40,000 or $20,000 or $70,000 on a weekend. And they're in a shuttle and they're not going to pick up their car till Tuesday after Josh is done working on it.

And it'll be check engine light plus all the rear shocks plus all the fluids. And that's a 13-hour ticket for Josh to freaking knock out in 3 hours on Monday morning. So give me your thoughts. You want to know one of the scenarios I love is, right, vehicle's been in, customer's transportation issues solved, and y'all have spotted all that stuff. You've spotted brakes, motor mounts, struts, whatever.

It's all the gravy. You know, but right, we have to address the customer's ISO first. What brought them in? So then it gets to me and it's, hey Josh, we need you to diagnose this. And I know that as soon as I get that diagnosis and y'all can get it back and back in touch with the customer, sell them the, you know, we can take care of why they're here.

There's all that gravy waiting right behind it. So it incentivizes— talk about a motivator to get that check engine light diagnosed quickly and accurately, because when I do, there's 10 hours of gravy waiting behind it. Yeah, it's almost like you are being incentivized to diagnose it the right way fast because it's like you're getting paid, maybe not in the form of— that's so fascinating.

You're not getting paid in the form of like 0.5 diagnostic time. You're getting paid in the form of 10 hours of gravy if you diagnose it fast. Yes. And I don't have to— I don't have to worry that you guys are going to get that gravy sold after we handle the customer's complaint. What brought them in? Because you guys don't miss. We're gonna— yeah, yeah, we're gonna try as hard as we possibly can.

Yeah. So speaking of— oh yeah, one other thing. Um, I had this, um, happened with, uh, one of our superstar service advisors, Cliffhanger. Stud. Last week, um, I had a Ram truck in here, needed, uh, ball joints, control arms, and it didn't sell. The truck did leave, left at about 4:30 or 5 o'clock. I get to work the next day and I don't remember exactly the time, 8:00, 8:30.

Cliff comes pulling the truck back into my bay, sold. And it's like, as a technician, that's all I know. You know, I'm thinking, I don't know, maybe the customer brought it back after all, whatever. But after being through key-to-key, yeah, now I know what kind of execution and work and effort went on even after that truck left to get it back in my bay and, and hours back on my paycheck.

Like, Cliff probably called that customer after hours to he got it home okay. And then Glenn probably called him first thing in the morning and was like, hey, we're doing a— you know, he didn't say it like this, but he's probably like, hey, we are doing a reopen missed sale next day satisfaction callback, right, to call you and check on you to make sure that you're okay.

But really, we're just asking to see if you— I mean, we want to know, we want to make sure, you know, that you're happy with the service and that everything went good. But also it's an opportunity for Glenn. That's what we train on, to talk to that customer and see if they have gotten it fixed somewhere else or if we still have an opportunity to earn the business because we say that the business is not— it's not a missed sale.

See, most people classify that as a missed sale, right? But it's not. It's a missed sale when the car gets fixed by us or someone else. And so you going through key to key, you know, speaking of being able to identify all the work that goes into it, now you know that that ball joint, the guy didn't just go home, Google it, and then decide to come back, right?

Like, we had to work and the offense had to huddle and they had to run some plays and they had to get sacked on 3rd down, punt, get the ball back, re-strategize, and drive down the field to like score that touchdown. And now you get to freaking— it's like you got to watch the offense. It's like if you're on the D— it's like if you're on the sidelines for the NFL and you just went into the locker room every single time and didn't like appreciate the quarterback getting slammed.

Like, it literally fires me up when I'm watching the NFL and I see the quarterback get slammed, like Baker Mayfield take a hit and just get right back up, right? And freaking score, right? And it's like you got to watch it, and that fires me up. So I'm, I, I'm, I need to chill out. I'm gonna start screaming into this microphone. So, okay, it, it fires me up too.

And again, you know, I keep having this, this tendency to want to talk to any technicians that may be listening. Yeah, but it's like, as a tech, to know, to have that knowledge back there— you're talking about getting fired up, it fires me up too. It's like, I'm on a winning team. I am, in fact. In the NFL now, 100%. And, and you guys are there.

Y'all have that mentality as a technician to also bring that kind of intensity. You know, it ups the quality of my work. Yeah, it ups my attitude all day in the shop. I'm happy and proud to be here. It's something else. That's sick, dude. So let's talk about this concept. So there's this concept of, um, you know, being around A-players. So that— so you're— it's more like it's less that you're not around you weren't around A-players.

It's more you're just aware of how high level the players are on the field. And Elon talks about this concept of A-players hate being around fuzzy thinkers, you know, and there's this idea that you did a deep sigh. You're like, oh, because, because look, you know, I call it advanced common sense customer service. You know, as a technician internally who the hammer is like, you know, working at your old shop.

And if you're a technician listening to this, driving to work, You know who you hope is talking to the customer for your tickets. Like, hey, I just diagnosed this car, Service Advisor A, can you make sure Service Advisor B sells it? You know, like, it's like, hey, you've probably done that where you walk into the office and you hand the ticket and you see the one— oh no, I'm going to hand it to you because that person's going to sell.

You just didn't maybe externalize. You didn't like know why you did that. You just know like, that's the, that's the salesman, that's the, that's the one. So being around a fuzzy thinker it actually has this cognitive effect where it drags you down. It's like, show me your friends, I'll show you your future. When you're around people that don't— and I'm not saying dumb, that's not what I'm saying.

I'm saying people who like aren't motivated, aren't trying, aren't trying to be in the NFL. It drags you down like 30% or some crazy— I don't know if that's an exact number, but like, it feels, it feels accurate. It sounds about right. You know, like if I'm like, it's like I'm fighting through the fuzziness of thinking and it makes me want to think less and it just sucks.

The inverse is also true when you're with an A-player. Like, I was so tired coming into this podcast, but I'm like jacked up now because you're an A-player and I'm like, oh my God, dude, he's understanding and now I'm understanding him and now we're working even better. It's not, it's not 1 1 2. It's 1 1 like 10. Yeah. You know what I'm saying?

Like, it's like, oh sweet. And now I've got the idea in my head of like, oh my God, I need to send all of our freaking techs and our A-player techs through Key2Key so they can get riled up and be like, oh my God, dude, I need to fix these cars right because it's freaking hard to sell these jobs. Like, oh, it's so good.

I'll get off my soapbox. That's— that was my thought. I mean, I've come back and I've already been talking to some of the other guys and it's like, hey, do you— do you know— do you have any idea, right, what— what level of execution is happening up there? Because I— I got it now. Well, I had all the pieces and now the puzzle's been put together.

And in the same way, I don't know what it's like to put that kind of work in to fix the freaking car. Like, I kind of do through my dad, you know? My dad, like, actually— he roasts you guys, by the way. Like, not you specifically, but he's like, the way the work has changed. Yeah, yeah. He's like, back in my day, we had— sorry, Dad, if you're listening— we had to actually fix cars.

Like, he's like, radiator, you had to actually fix the radiator and put it back in the car. Now all the old heads are going to be listening to this being like, yeah, they're gonna be messaging Perry and being like, you're right, now you just put a new radiator in there. That's It's easy. He's like, I had a workbench. I had to actually fix stuff.

So funny. Anyway, he, you know, he was a technician that came into the business. Master Tech to Millionaire is the name of our podcast. Todd was not a technician. I am not a technician. And I love Todd to death, but he never really experienced the pain of not being successful as a business owner, whereas my dad experienced the pain. He experienced the pain of like, dude, it's hard work on your body and on your hands and on your feet for years to freaking fix these cars.

And then it's even harder work to try and figure out how to run the business, you know, and like actually take care of the customers. And so I can kind of relate through my dad how hard it is to be a technician and how hard it is to fix cars 12 hours a day and how hard it is on your body. Right.

I mean, he literally can't hear. At dinner, you know. Like, I see young guys shooting air guns by their ears, uh, at this Rack Attack and ripping, you know, whatever they're called. What is it, lug nuts? Like, uh, like, like, no, like under the splash shield. Those are the loudest ones on the Range Rovers. Oh yeah, when you've got a metal skid plate.

A metal skid plate. And it just blasts their eardrums. And I'm like, dude, like, my dad literally cannot hear, uh, at the dinner table when there's too many voices. And so I can just feel maybe, maybe like through him, the wear and tear that it puts on a technician's body and how hard it is to fix these cars over and over and over again, day in, day out.

But it makes me want to kind of get in y'all's world and have a better understanding of like how your brain works and how the work is, because it's— I'm seeing how effective it was for you. So we're kind of, we're kind of talking. I'm talking a lot. I need to hear— the people want to hear more from you. They want to hear Your thoughts.

So it's 2 days. Try to communicate to a technician who's listening to this or to a service advisor who's never been, um, from your perspective, kind of just what you saw this weekend. What, what was it? What did we do? Um, it was more than I expected. It was, um, I mean, let me back up. One awesome thing I saw that's, um, I think pretty unique is to watch watch yourself and Glenn up there, and this kind of ties back to in the wrenches with the trenches.

To be a technician, just like you were talking about, it's hot, our bodies hurt, it wears you out. And to see my leaders, the leadership in this company, to see you guys in the shop all day— I mean, Glenn puts on gloves and takes tires on and off. He's, he's outside, he's got sweat on his forehead too. So to see To see my leadership out in the shop, very literally in the trenches.

You might not actually have a wrench in your hand, right? You're out here with us talking to us every day. And boy, that's motivating. Yeah. It's like Elon Musk was sleeping on the factory floor, you know? You think— seriously, it's like Napoleon back in history. He— you think he ran the army from an office, right? Or do you think he was at the front?

You know, like, that's it. And Todd, shout out Todd, taught us this. He's like, look, check out my— it's in the movie. You saw the movie. He goes, yeah. He goes, the cool thing about this is check out my office. Here's my office right here. And he just walks into the speed rack. Yeah, he walks to the speed rack. It's like, that's sick.

Because he's like, we scaled this whole business from my phone in Bay 1. Like, I don't need to be freaking in an ivory tower. And the ivory tower has to happen sometimes, like behind closed doors. We got to have a management team. We got to grow the business. We got to think about marketing. We got to think about recruiting. We got to think about training.

You know, me and you have talked behind closed stores about training and like what stuff could look like. We're doing a podcast right now, we're not in the trenches right now, right? Stuff has to happen. But at the end of the day, if you're an individual unit leader, you know, if you're— if you have multi-unit, if you only have a couple stores— or not only a couple stores, that's not what I meant— if you're at a level where you're running an individual unit, you do not— you can run the whole business from within the business.

And like, there are times where you have to step out to kind of work on the business, not in the business. But the feeling from your entire team watching you and you're Baker Mayfield and you just took a sack and they just saw you get up and freaking like run the next play, it's just, it's just sick. That's just so sick. So thank you, Todd, for teaching us.

Glenn, shout out, number one guy in the world. Jose, the whole team, everybody. Mike Quinn. I mean, there's too many people to list. There is. We have to work outside. Like, we have to work in the trenches. We have to watch the defense kill themselves for us and do it alongside with them. And it's 1 1 10. It's like so, so cool.

It is. It's so motivating, you know? I mean, yeah, one of the things, you know, you— there's shop talk, right? And one of them is when you got a shop and a manager that's in the air conditioning all day. Yeah, boy, that's one of the things technicians talk about. Manager might come out for a minute, say something, go back in the air conditioning, and the comments amongst the technicians are You know, I won't say them here, but everyone can use their imagination.

Yeah, you can use it. But so we're— you guys are out here with us. We're investing in air conditioning at the other locations and we're working on this location. Can you talk as a technician what that would mean to you guys? So, oh gosh, what, what does that mean? It's everything. It means everything. I think you mentioned it and I joked with you, you know, if you put air conditioning, I'll never leave.

I expect I'll never leave anyways, but, but that gives you a sense of what that means to a technician. And, um, yeah, the, the comfort that could bring, the productivity that would increase. I have a, uh, a, a image I want to paint to you, okay? It's 1980. My dad worked in a gas station across the street, up the street. I've never actually showed you.

I should show you. And it's a convenience store now, but he was telling me the story one time. He goes, Joe, Because we're talking about air conditioning the shop. He told me this recently. He goes, Joe, it was an oven. And I go, yeah, it was hot. No. And he goes, no, no, no, no, no, no, I don't think you understand. He goes, it's so hot in Houston.

And at Blaylock, we have big doors, so the air flows through at least, and we have giant fans. At least it's like, you know, there's some airflow. He goes, Joe, I worked in a cinder block backed oven. Like, the back of the garage was cinder blocks and it was west-facing. He's so funny how he thinks. I love my dad. He— it's west-facing.

And so the sunset and the heat of the day from 3, you know, 2 to 3 to 4 to 5 p.m. And as instead of getting cooler, the sun is hitting this, the cinder blocks directly and baking me in that freaking box in the early 1980s. So yes, air conditioning would make our guys fix the cars faster. And I'm like, Wow, I just have— I have so much respect for y'all because it is— it's tough, man.

It's hot out there. And it is too. Other than just like, wow, that would be awesome to see my company make that kind of— I don't know what it's going to cost, but I'm sure that is a like $100,000. Yeah, right, like a lot of money. Like, you know, that, that, that investment, that's for us. You guys are doing that for us.

And but you do it— but you do it for us. For— that's right, for a few reasons. One, you like to win, but one, you like to make money. And we talk about this in training. It's like, pay your people what they're worth. Pay them, pay them what they're worth. Get people that are worth it and pay them what they're worth. And I can't— you know, we talk about this in training.

I'm going to dovetail here, but it's like, is it low integrity to charge a super high price? No, it's not. Low integrity is doing something or saying something that you are not doing, something that you said you would, or vice versa. Lying to a customer, that's low integrity. It is high integrity. It is. I think it's low integrity to charge your customers half of what you should be because you are having somebody else pay for it.

And the person that's paying for it is the technicians and the people in the front of the house. And they don't have benefits. They don't have 401. They don't have insurance. You know, they don't get to work in an air-conditioned shop. They get paid, you know, no offense, the place that you were working previously probably paid you less per hour and they probably didn't have as good of a retirement program and so on and so forth that when your uniform wore out, it was probably harder to get a new one.

You know, we've got equipment and clean floors and amazing service advisors that get paid what they're worth. And we invest in payroll because it's the players on the field. It is literally the players on the field. And how can you expect to have a Super Bowl outcome with people that you're getting a good deal on? And so I'm, you know, like, I'm so— it's like, hey, Patrick Mahomes, dude, I know you just threw 37 touchdowns last year, but like, dude, we're going to pay you like $20K this year.

Like, it just doesn't— like, it doesn't work that he's getting paid $50 million a year. To freaking throw bombs and hit bombs. So anyway, you heard it from directly from Josh, like your prices are— if you're not charging the right price, like you may feel like you're ripping off your customers by continuing to raise the price. It's— you're ripping off your people if you're not charging the right prices, because that money, in my opinion, is— we need to be profitable.

We need to make money so that we can stay around and everybody is money motivated and deserves to make a profit. You deserve to make money. My mom deserves to make money. However, that money has to be distributed to your team members. Yep. Uh, so that they can go buy houses and freaking take care of their families. And I'm just so— if that doesn't give you conviction to charge the right price, I don't know what does.

Yep. Oh yeah. And, and it'll, at least amongst technicians, paying technicians more generally— there's exceptions to everything— it will improve the quality of their work. Yeah, when you as a technician, when you feel like you're underpaid and, and this and that, your service advisors aren't selling work, you know that all those things compound into bad attitude and you don't care about the car anymore.

You don't care about the customer anymore, right? You know, you, you fix an oil leak, are you going to clean up the oil that was leaking? No, I'm not getting paid for that. Yeah, that's what you hear in a shop. But when you when you can pay techs what they're worth and, and create an environment where they're proud and they, they know— not feel like, they know they're on the winning team.

Yeah, man, I'm gonna clean up that oil. Yeah, it feels— it goes from feeling like a chore, I'm not getting paid to do that, to something you're— I'm proud to do. I mean, it feels great to put out super high quality work, and it, and it, it's this system that builds on itself. If I can pump out that quality of work, my service advisors can, can, can— whoa— can continue to execute what they're doing at a high level with confidence that the product they're selling is worth every penny we're charging.

No, it's so, it's so true because I have always— I'm a salesman, I'm a service advisor by nature. You do not want me fixing your car. I've always thought that, like, no offense, I've always thought that the service advisor matters more than the technician because nothing happens unless something gets sold and the technician has to fix the car. And so like it's kind of chicken and the egg, but the chicken has to get first to the egg.

It's always in my head. The more I— man, the more I'm doing this, it's like, okay, but try having no defense and like winning the Super Bowl. It just doesn't— like it's not a fair comparison. They're two different things. And Dude, a stud technician, like the sales go up. Like when Michael Felix— shout out Mike Felix, stud— is about to throw the ball 50 yards down the field and he knows that the person catching the ball is like an ace or whatever the analogy is, he's sending it.

Like he is selling it with confidence. When you are, man, when you know, you know that tech, when it's like, hey, will it be done today? Like, what's Michael Felix's thought process? Like, either, man, like, he's like, I don't know if it's going to be done today, right? Done the right way. But if it's you, he's like, yep, it'll be done today.

We'll get started on it right now. And he's going to sell more because you're going to produce— our other guys are going to produce and you need more hours. And so he is going to in turn feel that confidence of like, yes, Josh told me this is what it needs. This is exactly what he needs. What it needs. It's 99.08% accurate and he's going to fix it right and it's going to be quality.

So absolutely total investment, $1,286. I'm going to get started on right now versus dude, if technician sucks and they're freaking stripping anyway, it's like you just don't feel as convicted that they're telling you the right information, that you're selling the right stuff, and that you're charging $1,200 for I'm sorry, an entry-level, lower-paid technician who's probably like, it's, it's maybe 70% chance that the car doesn't come back, you know?

Right. Right. And so it all works together. It all works together. Let's move on to, I don't know, just some other core pillars of the concept, any that you want to touch on. So we talk about answering the phones, we talk about marketing, we talk about recruiting, we talk about shop tours, we talk about the Rack Attack. Um, you pick, what, what do you want to focus in on?

Let's see. I mean, that, that's a lot of it. I mean, it really— the technician understanding the service advisors, the playbook, it, it's really that simple. It's, it's— I keep thinking about the body and the brain analogy. I mean, it's, it's 2 halves to one goal, and when one side knows what the other side is doing now something can happen. So let me— I'm going to interject here.

I think we should talk about the Rack Attack because I get— oh yeah, I get questions. Most people in the crowd that are owners used to be a technician. It's like 2/3 of the industry that's an owner started as a tech. My dad, Bill Broussard, Charlie, you know. I didn't know it was that high. Yeah, it's like most people started as a technician.

AJ Neely, shout out, uh, started as a technician. Some like me, like Rob Esq, like some of you other guys out there didn't start as a technician, but most did. So every month we're having to like unwind some of their bad habits in the inspection process. So I think we should talk about Rack Attack, um, from a technician's perspective that utilizes the Rack Attack.

So we inspect the cars in 15 minutes, we take pictures and videos, and we send it to a technician. And then the technician diagnoses what the customer came in for or just fixes the car if it was all gravy, they came in for an oil change. For some reason, every single month, it's like really hard for people to like just totally go away from the technicians are all individually diagnosing the cars, right, to we're gonna let the service advisors like start that process and then give it to the technician.

So can you just give your perspective as a tech, what it's like on your end, uh, the whole inspection slash diagnostic process, right? It's, um, it's outstanding. I mean, they're good answers. Yeah, it's, it's, it's all— it's almost like, where was this Where has this been? Because you, you made a comment earlier. It doesn't take a master technician to pull a wheel off and go, yep, it needs brakes.

Yeah. Or look at that strut. All the fluid is blown out of it and leaking down the body of the strut. Um, and you know, you guys, you guys, whenever there's something you're not— an advisor is not sure about, or whoever's running the speed rack, I get a call on the radio. Hey, come look at this real quick. I get to put my eyes on it and then it's real quick for me.

It's either Yep, this is what it is. Or, hey, this is something a technician needs to spend some time with. And then it's that simple. And then we communicate with the customer. See, like, I'm not then going into the waiting area and being like, hey, it needs $2,000 and we're just guessing. I'm saying, hey, a technician needs to look at it. You know, I'm going to hold it over on Sunday afternoon until Monday when he gets here and I'll update you in the morning.

And that's it. And like, usually if their car has some complicated issue, They're not like worried about having to wait, you know, like they want it done right. Like if it's an oil change, there's nothing to diagnose. There's no check engine light. We're not going to pull codes. So if I communicate that your car needs tires, it's very easy for me to just tell you your car needs tires or your car needs rear shocks, right?

If you come in with a check engine light or a noise concern or an air conditioning concern that has been finicky, you are not like expecting to leave the shop within 5 to 10 minutes. Like you would at a fast lane oil change place. So it's very easy for me to basically talk a customer into holding over until the technician can further diagnose it.

So the story we tell in training, and Glenn made a great analogy this weekend, is give the same ticket to 5 different technicians and have them write it up, and you're gonna get 5 different write-ups. Oh, you know, when he said that, I, I almost couldn't keep myself quiet. Yeah, back there, because It is 100% true. Again, any technicians listening, you guys know what I'm talking about.

You, you see oil leaking from somewhere. If it's an oil leak repair you're familiar with, you know about what it pays, you know how long it's going to take you. You're writing it up. You're telling your service advisor about it. Vice versa, when it's a pain in the rear end job, electrical, if it's not dripping on the floor, you know, you might not bring it up to anyone, which, because it's not gravy work and it creates inconsistency.

Bad, you know, that's not good service for the customer. It's not honoring them. Yeah. So it's sketchy. Like it is. And I'm seeing it in your body language right now. Like, I understand it as a technician that works in a negative industry where you're literally just trying to make an income, how you can have biases that impact your decision-making. And that doesn't make you a bad person if you're a technician listening to this and you're thinking, oh my gosh, I've totally let my biases influence, you know, the safety of the customer.

I'm not here to condemn you, but I'm here to tell you a story of, from my perspective as a service advisor and business owner, uh, is I was underneath a car one time. I don't, I don't even remember this story exactly right. I've told it so many times, but it's— I, I'm losing the details, but it generally goes something like this. You know, I'm underneath the car and, uh, you know, I do the— I'm at the Rack Attack and I pull a technician over and I'm like, You know, what do you think?

Oil pan leaking, something like that. Okay. And I don't know the, you know, schematics of the how hard it is and how many— I'm not familiar with how many hours it pays or how many hours it is. I'm just like, hey, oil coming out of the oil pan, borderline between seep and leak. What do you think? And if you have to ask, by the way, it's probably not leaking.

But, you know, I pull him over and he says— he looks at me and he goes— I'm going to overexaggerate the accent here. Okay. He goes, 4:00 on a Friday, keep an eye on it. It's like, dude, and it's like a light bulb moment. It's like, wait, whoa, whoa, whoa. Okay, so we're the emergency room and customer just came in with some sort of mass on their MRI or X-ray.

And it's 4:00 on a Friday and the doctor's like, you know what, dude, I'm trying to get out of here. So just go ahead and keep an eye on it and come back Monday or like, or whatever. I'll see you next oil change. You're crazy. Like, dude, what do you mean keep an eye on it, dude? I'm not trying to get to the Red Sox game after work.

Like, I'm trying to make sure my customers are taken care of. And so you are leaving the safety of your customers' vehicles up to the mood and time of week for the technician writing up the car. And so that's why we inspect the cars on the front end. I mean, I'm over here just laughing and grinning because it is, it is so true.

So, so true. And yeah, so by having By having the speed rack process, by having one guy running it, some GSs up there, service advisors involved with the car that they're going to be selling it, um, yeah, it's, it's, um, it creates consistency, it holds up integrity, it's, um, it's all around a great process. And as a technician, it's, it's beautiful. I'll never be able to work in another shop that doesn't have the Rack Attack process.

Process. Yeah, I mean, to think of going back to customer drops off a car and a service advisor writes something down on a piece of paper. Yep. And then it goes straight to a technician. Yeah, it just doesn't make sense anymore. And you're putting an iPad underneath the car and taking 57 pictures. See, it just doesn't make sense. So to, to anybody who's not familiar with the Rack Tech, it's very simple.

The car comes in, we look under the hood, inspect it. We take, you know, just like the doctor at the emergency room, like the, the people at the front before the doctor comes in, they're going to take your blood pressure, they're going to weigh you, put their, you know, stethoscope on you, make you go, ah, get your history. Yeah, they're gonna— yeah, exactly like Carfax.

They're gonna look at your history, your charts, and then the doctor comes in and he looks at your little PMI and he's like, so you broke your wrist today? Like, what, you know, what happened? And then he starts to like basically diagnose you, and then he orders the x-ray or you know, puts his hands on your wrist and tries to figure it out, whatever.

It's the same way with the car. We look under the hood, we take a picture of the filters and the battery, whatever. We look at the belt, no leaks, great, nothing's probably wrong. Check engine mounts. If they didn't come in for anything, I'm just going to like scan under the hood to see if I can find something that's unsafe. And guess what?

Most cars— like, most cars have something that is broken on them, but most of the things on cars are generally in good shape. Like these cars have 100,000 parts on them and I'm looking for like 1 or 2 bad parts. Yeah, like most of it is solid. Okay. Next, I'm going to lift the car up. I'm going to shake it down and check the brakes.

I'm going to go all the way up. I'm going to go front to back. I'm going to look for any unsafe items on the vehicle and then I'm going to keep it moving. I'm going to identify all the broken things on the car. That's going to be tires, brakes, and hypothetically rear shocks. I'm going to take pictures of all of them. And in 15 minutes, I've inspected the whole car visually and I get to dispatch the car to the parking lot.

Then I called the customer and I settled the 3 things. And let's say that's a 13-hour ticket with all the fluids, maintenance stuff against the history for Josh. You know, on Monday I order all the parts. Monday when he gets here, Josh is working on other stuff. I push the parts over to his bay and I say, hey, go ahead and knock this out.

And let me interrupt. That's it. All of that until he said my name, Josh, I wasn't involved. Yeah. With any of it. And you don't have to be distracted from another job that you're currently working on. Yeah. Like, hey, I know you're working on this gravy job and your hands are literally in the— like you're underneath the hood right now, but can I pull you off of that job and have you do a DVI?

And I'm also not going to pay you for the DVI unless the job sells. It's like, no wonder my LinkedIn is just covered in should techs get paid for DVIs. What we do is the car is only tied up on a bay for 15 minutes or it's being worked on. In the industry, car gets dispatched immediately to a technician, check the brakes, pull the wheels off.

Yep, it needs brakes. Okay, time's ticking. And then Josh goes back to whatever he was already working on. Service advisor comes out, they bought the brakes. Okay, Josh goes ahead with the rest of the DVI that takes 45 minutes. Yeah, he waits on the parts to get there, he puts the brakes on the car, he, you know, gives the DVI to the service advisor.

Car's still sitting on the rack. Still sitting on the rack. The service advisor maybe sells all the rest of it. Let's say he does. Waits on the parts, waits on the parts, starts fixing it, waits on more parts, starts fixing it. The 13-hour job was on the rack for 13 hours. Yep. The other important thing for anyone listening that, that might not have put this together yet, these speed racks are on dedicated racks.

Yeah, they're, they're their own dedicated racks. So when vehicles come to my bays as a technician there's no checkout time, right? I've got a cart with parts on it. I'm pulling cars in, fixing, pulling them out, um, diagnosing too, pulling stuff in, diagnosing. But there's no, there's no checkout happening in any of my bays. There's just work. Work is all that's happening in my bays.

Like, imagine if you're listening to this, if you're listening to this and you work for another shop in Houston and you would like to work at our shop, Come work for our shop, apply online. No, that's a shameless plug. Auto shop recruiting. But seriously, imagine working in a shop where like literally all you do is fix the car, like, and for 10 hours a day, like 10 hours a day you're working on gravy.

How many hours could you produce in a day? 30, you know, like 20 or 30, like versus 10. And that's how you get a shop like Charlie's got 4 bays, 2 lifts— excuse me, 2 bays, 4 lifts in Watertown, Massachusetts. And they did $460,000, which I don't know how many in a month, which I don't know how many technician hours that is, but I bet he can feed more techs than your average 2-bay, 4- Lift Shop.

So let's keep moving. Other core pillars of the concept, shop tour, you know, let's talk about that. So what's your perspective as a technician? Um, you experience shop tour every day, you've seen it now. Give me your thoughts. Let's debrief. Well, I can tell you, before being here, customers in the shop as a technician is not— that's not something most technicians want, correct?

You know, we, we don't want customers in the shop. It's just, it doesn't feel good. Get them out. Here now at Adams Automotive, you know, my bays are right near the office door where the shop tour starts. And I am excited, almost certainly proud when shop tours happen because that customer is coming out with a service advisor. I can hear the service advisor telling them about our warranty and showing them our shop.

And you can see these customers' faces are looking around. They're looking at our beautiful blue, clean floors. And, and they're just, they're caught off guard and surprised. They've never seen anything like it. And then the tour continues a little and they get to my toolbox and service advisor will, you know, if I'm not completely buried in something, will introduce me and I get to see some of my customers.

I get to smile at them and, and they see my workspace that it's clean and orderly and something I take pride in. Can I interrupt you? Everybody asks all the time. They're like, how do you get the tech to keep their place clean. Like, and I'm like, dude, get techs that take pride in their work, you know? Yeah. So give me your thoughts on how important it is to keep the shop clean, especially during the shop tour, and how you think about your office.

So I mean, I've always been someone that was pretty proud of my work, but what happens is— and I can see because the pride I take in my work, the base level of pride I have didn't change too much from my last shop to here, but the environment I stepped into did change. Right, right. So, you know, it's like, you know, it's easier to keep your room clean if you always keep your room clean.

So there's, there's kind of a standard here, an expectation. And you step into that, you see it, and it's like, all right, let's go back to the idea of winning team. This is what a winning shop looks like. I get to be a part of it and I'm going to, I'm going to be a part of it. And you're like, I don't want to be the weakest link, you know?

Yes. Yeah, right. Who wants to show up to an environment like this and have a sloppy mess around their bays. It— you stick out like a sore thumb. The last part of it is understanding that that shop tour gets me hours. Yeah, I'm getting paid to be clean. It puts money in my paycheck. And same thing with being accurate with diagnosing. Now my service advisors can sell with so much more confidence if I'm keeping my part of the shop clean.

These service advisors can pull our customers out on a shop tour with so much confidence, and it's just, it's a special thing to see. And as technicians, again, I'll talk to the technicians out there, it's really easy for us to— we separate the car from the person, right? We don't— a lot of times we don't see the customer, we don't know their name.

It's just a car and some hours. So Those shop tours give me a little bit of putting faces, all kinds of different people and faces and people, families on shop tours. And so given it that, given what I do, that bit of personal connection, and it's not a lot, it's just a little bit, but that's all it takes to have that little bit of personal connection.

You know, there's a real human with a family and a job and their own hobbies and stuff they do for fun. That's going to get in this car when I'm done with it. And, um, like, I want to take care of them. There's like a car seat in the back. Yeah. Like, you know, like, oh my God, there's gonna be a kid in this car.

Like, I need to, you know, lock in here, you know? Yeah. Not, not that you have to lock in. It's like just a sense of pride. Like, I'm gonna take care of this guy's car. Yeah. You know, makes it— helps you go the extra mile and, and at the end of the day, enjoy your work more. I enjoy my work more. What about Sunday?

You know, the, the Sunday day of Key to Key is mostly about auto shop callbacks, calling the customers to get them back in. You know, we talked a lot about this new concept we're thinking about, hospitality marketing. Just take care of the customer, you know, retain them. We talked about Carfax and looking at their history and using MotoVisuals and pictures and videos.

Did you enjoy the technician videos from the dealership? Oh, that was so funny, right? It's crazy. I mean, you have no idea. It's so funny out there. Yeah. Like, because that's— it's not the technician's fault. I mean, you see that it goes back to what we've been talking about the whole time, is it's some technician who's like, F my manager who's sitting in the AC— excuse my language— or my whatever.

And he's like, whatever, I'm just gonna do this because my boss wants me to. I'm not getting paid. I'm not getting paid. Yeah, this is not— and I think you said it too, technicians, we did not get into this to take videos, to be videographers. Yeah, we got in this we like being— you like getting our hands dirty and the challenge and getting something fixed, you know.

And so when someone, you know, you might go to school or not, or you learn from an uncle or something, you're like, yeah, I could do this. And then you show up and they're like, yeah, here's an iPad. Yeah. And a 57-point inspection. We need you to do this on every car. And it's like, it's gonna take an hour. We're not paying you for it.

And you're like, what? Yeah. So, you know, Putting together a really good presentation for the customer. It is the sale. It is the way that you communicate. And ultimately technicians like fixing cars. Like you said it. And also touch on this because the next section was margin. You know, we talk about RepairPal, gross profit, charging the right price. And I spoke on that earlier, so I'll move quickly through this.

But my dad's got this rule and he's a technician. And he— you said it, technicians like the challenge. So I'll transition out of MotoVisuals and videos. Obviously we do a great job in the front of the house. Glenn and the team, they train so well to take good quality videos for the technicians. Sometimes we have to protect technicians from themselves, and I truly believe this because my dad's got this rule.

He says emotional satisfaction as a tech Emotional satisfaction is fine, but it doesn't show up on the bottom line. And what that means is avoid non-gravy work. And it's like basically, you know, it might feel good to win the challenge and win the battle, but it doesn't show up on the bottom line. It doesn't pay because scratching your head and going back and asking, you know, being the shop that fixes the car that's been in 6 other shops for a year and they've been chasing this whatever And you know, it's a cannibalized car is what Glenn call— or, uh, what Todd calls it.

We call it TNG. It's like a car, it's really a repair that you shouldn't be doing. TNG. Yeah. Or cars that are highly modified or like rebuilding a transmission or like, yeah, exactly. Like non-gravy garbage work. It might feel good to conquer that as a technician, but we're not selling. This is what I want you, I haven't even talked to you about this.

Outside the podcast, we are, we are literally not even selling car repair. Like we are selling the feeling of hospitality to the customer. Like we're called the Auto Hospitality Group. So what are they paying for? They are literally not paying for the car to be fixed. They're paying for the car to be fixed plus the feeling of peace of mind that no matter what, 365 days a year, they're covered by amazing people who are gonna stand behind their warranty.

They won't even need the warranty because it's quality work. But at the end of the day, like, that's not even our product. Our product is not car repair. Our car— our product is auto hospitality. And it might feel good to like be 15 hours into this car and like finally figure it out. And I've watched you kind of like, yeah, like it's exciting and satisfying to finally figure it out, but it's frustrating too because you're like, dude, my my paycheck's like not— it's going to be affected by this.

So do you want to, um, do you have any thoughts on that? Like working on the right stuff as a shop and that it's okay to be— I heard somebody this weekend, he goes, well, how do you defend about— he goes, how do you defend against people being— people calling you a soft shop? That's what he said. And I was like, like he was joking.

Yeah. But I knew what he meant because it's like, oh, you're, you're money motivated. Like it's all about the money to you. And I'm like, yeah, it is all about the money because at the end of the day, I need money to freaking buy AC for techs to work in. Yeah, like, I— it might feel good for the techs in the moment to be emotionally satisfied in solving this crazy problem, but 2 weeks later when payroll's coming around, they're gonna be like, hey man, I didn't get any hours this week.

And it's like almost like— I'm not saying I have to protect you, I'm not in charge of you, but you gotta keep you— yeah, I do. You, you, Mr. Perry, couldn't have been more right. I fall victim to it. Yeah. And Since I've been here and that's been pointed out to me, I mean, I've heard you say that quote before. Um, I see it in myself and it's something I've been working on.

Um, because it is 100% true. And, um, yeah, it's, it's not about being a soft shop. It's about, it's about being able to identify, you know, a vehicle or a problem where it just Just doesn't make sense to pursue it. If it's your project vehicle, that's different, go for it. But yeah, if it's a customer's actual vehicle and they have to actually pay for the diagnostic time in addition, and they have to actually pay for the expensive repair, and it's TNG and it could come back and they could have to spend more on it— like, we're not selling the repair, we're selling that customer and their experience.

And so what I mean by that is like sometimes the vehicle is worth getting rid of and sometimes as a technician it's hard to know when that time is because you're like, oh, I could fix it. Yeah. You know, like I could keep this thing running forever. And it's like, that's kind of like your best quality is I can fix anything. But also because you're not seeing the customer experience sometimes, like you can kind of become callous to like, oh, this I can keep it running forever.

But retail, a retail customer is going to have to pay like $11,000 to get it to keep it going. And it's pretty highly likely that it's just going to come back in 6 months and they're going to need another $7,000. You know what analogy it makes me think of? And we use it for parts, right? You don't, you don't bring your own steak to the steakhouse, right?

Right. But it could almost— same analogy could be used here, not with the customer bringing their own steak, but sometimes chasing, you know, these kinds of problems. You could compare it to cooking a bad cheap steak. Yeah, right. If you start with a cheap steak, no matter how you cook it, you're not going to end up with a 5-star steak. Yeah, like it's just not gonna happen, not gonna work out.

And, and, um, yeah, we put out 5-star steaks here. Yeah, that's right. And customers pay, you know, and like we don't want customers to pay for 1-star steaks. And yeah, okay, so I have one more topic I want to cover. We're, we're supposed to be up on time, but I don't care, we're gonna go a little long. Sure. Um, flat rate. Yeah, this is a debate in the industry that we kind of just ignore typically because we're not really on Facebook, we're not really on LinkedIn as much as we should be.

I'm not in the comments, you know, but there's this big debate on like flat rate being stupid, and I, I just generally haven't messed with it in our company because there's so many other things that I think are just like more pressing, you know, like, like air conditioning the shops, like training service advisors, recruiting, all that. Marketing to get more leads and getting better at the phones, accounting.

Um, but, and flat rate's like just kind of the incumbent, like it's always been that way. And yep, you know, so why change it? It would be a big, it would be a big, uh, ask to kind of rewire all of the technicians in our company's mind to like kind of think about the way they get paid differently. But flat rate commission pay, give me your thoughts.

Well, it's what we've talked about before outside of here is it, um, it very clearly incentivizes one thing, and it's banging out as many hours as you can. And, you know, in some shops they'll backflag guys, but, you know, we don't, we don't do that here. And so, and a lot of shops don't, and that's a whole nother conversation. But it, it doesn't incentivize financially, doesn't incentivize that quality, the kind of quality we've been talking about.

Um, so you end up with the only thing you're banking on, um, to get quality work out of your techs is what we've been talking about— the pride and feeling good and wanting to be a winning superstar all-star technician. But, you know, that stuff can fade and, you know, go up and go down. So what we've been talking about is figuring out some way to measure, monitor, track rechecks, comebacks, and then create some sort of scorecard.

Some sort of scorecard. Yep. And then how do you score yourself? Like when you go to 99.08%? Yeah. Like what do you— how do you define terms? So I have a tick box for recheck. It's a spreadsheet. It's just so— so, okay. Yeah. So you have— you've had 2 all year? I've had 2 so far since January. But how do you define recheck?

Like it could be the part. So it gets— yep. So my spreadsheet, after clicking the recheck box, then there's 3 categories a recheck can go into. Either parts, meaning there was a part failure. Okay. And, um, that's really uncommon. Neither one of my rechecks are due to parts failure because we use quality parts, which also, as a technician and technicians out there, we all know how good it feels when the shop gets you a good quality part and how bad it feels when they get you a low-quality part.

Yeah, other new different topic. It's not worth it. Pay extra for the good part. Charge for it. Yeah, so it's either a parts failure, um, a misdiagnosis, meaning I looked into a problem, I said replacing this part will fix it and it didn't, or a labor issue, meaning the diagnosis was correct, had the right part, but the actual job, the actual replacement of the part somehow went wrong.

Both— sorry, I know, go ahead. So do you think most technicians, um, they struggle with diagnosis or execution? Because it's basically you, you diagnose it but you put the part on wrong, or you misdiagnose it and you put the part on right, right? Or it's the part, but it's rarely the part if we're using— if we're using quality parts. Yeah, we can almost eliminate that one.

You know, Joe, I would say across the industry, I, I bet it's close to 50/50. Really? Yep. Okay, lack of training on actually how to execute the repair. Well, and lack of training on how— let me clarify that a little bit. The labor rechecks are not necessarily going to be, okay, so diagnose a bad ABS module. It's not going to be that you didn't install the ABS module correctly.

It's going to be that, you know, you didn't tighten, retighten one of the brake lines enough and it comes back leaking brake fluid. Okay, does that make sense? Or or leaving something loose, um, some scenario like that. You know what's crazy? I— when you say ABS module, I don't even know what that looks like. Computer that controls the brakes. We were talking before, uh, we were talking before about this story, uh, my dad had.

Like, I was— we have a treadmill at our house, and, um, I was— I am not a mechanical person. I like just literally do not understand it. And I'm a salesperson. Like, I can, I can like maneuver my way through a conversation. Like, more effortlessly than I can some other areas of my life, like fixing stuff around the house. And I was trying to fix this treadmill, dude, and I just couldn't figure it out for like an hour.

Like literally an hour. I'm like taking pictures of it, putting it in ChatGPT. I'm like, dude, how do I fix the belt? Keeps sliding to the left. Like, you know what I'm talking about? Yep. And I just gave up. My ego finally— I was like, Dad, can you help me, man? This is like 6 months ago. And he puts the little wrench thing on, he puts his hands on it.

The little adjuster. And it's like he could see through the entire machine and he instantly— it's like he had see-through vision. He could see how it worked mechanically in his head and he was just like, oh, you just do this. And it was crazy. It was like literally 15 seconds, dude. It was like instantaneous. So anyway, you were saying earlier, your brain thinks like that, right?

I'm 100% with your dad there. You know, everyone's probably seen at some point like a a cross-sectional diagram of something in a textbook or whatever. Um, yeah, as technicians, we kind of— at least myself, I know some other guys I've talked to also— we look at stuff in the world around us and it's like my brain can cross-section something. Yeah. And see— no way.

Yes. Wait, that's crazy. And as I'm, as I'm driving a vehicle, like, if I'm listening for a noise, you're thinking in pictures in my head. I've got a visual model, like Moto Visuals. Yeah, I've got Moto Visuals in my head and I can see the pieces moving. And okay, I hit a bump in that way, what piece would have moved? How? Dude, okay, this is crazy.

We're side-noting into like psychology, but I've heard of stories of people who don't have like an internal narrator, right? Or they see in pictures. I've heard of, uh, uh, people that are mute or something, they dream in pictures of sign language visually. Like, it's pictures of hands doing sign language. Wow. Like, that's so crazy. So you're telling me that my brain— my brain is wired for like— I think it's literally just words coming across my screen, and I'm just like talking faster than my mouth can like keep up sometimes.

I'm a talker, and it gets me in trouble sometimes. Uh, but you're saying your brain literally is like more like pictures of schematics when you're trying to like But it's the data that you've ingested into your brain's model for the last 10 years is like you've been staring at schematics of on all data or whatever for that. That's so crazy. So you can literally see it.

It's like a picture in your head. It does. Yeah. Whoa. Okay, so 50% of the time they can't see the picture in their head, so they misdiagnose it. And 50% of the time they put the part on the car, but some other downstream effect, like a brake line being tight, kind of sloppy, sloppy work. That would be the kind of the labor category of a recheck is someone was sloppy.

That's usually what it is. So what I think is valuable for the people is you have managed to be accurate 99.08% of the time. So you have a step-by-step process that you use to diagnose cars. Walk me through that. Yeah, so the first step is, um, it's really about information gathering, right? We work on pretty much every make and model here, so it's not like I'm a dealership guy where I can learn and tell you off the top of my head that GM LAN systems use a green wire.

I think that is true, but besides the point. I knew what some of those words— so yeah, right. So, so a lot of what I'm doing, especially the diagnosing side, the first thing I'm doing is gathering information, right? I'm, I'm looking at wiring diagrams, I'm understanding if I have codes exactly what the set criteria is It's, it's essentially the idea that you can't fix something if you don't know how it's supposed to work in the first place.

So we've got our information gathering step, uh, that also would include scanning the vehicle, searching for TSBs, talking to the service advisor, talking to the service advisor, making sure I understand the complaint, exactly what's going on. From there, it's— if it's not something that's like a vehicle won't start Um, I must replicate the customer's concern, right? Whether it's a noise or runs rough sometimes, I have to experience the customer's complaint.

Without that step— and a lot of guys skip it— without it, you, you're guessing. Yeah, you're throwing a part at it. Yep, you're throwing a part at it. So verify concern would be the next step. Okay, so step 1 is gather information, step 2 is verify concern. Verify concern. Okay. Yep. From there, you know, you could, you could list some steps, but from there with experience, you kind of start— it's build a test plan, right?

So like triage, like if it's doing this, it's not that, X that off the list. If it's doing this, it might be this, then you do the— it's like basically if this, do that. Yeah, that's, that's the point where you're going to say, you know, I've, I experienced the concern, I've done my research, the next best step is to go ahead and throw a fuel pressure gauge on it.

Yeah, right. And that comes with experience and, and whatnot. So now you're, you're testing, and now we're looking for a test that can demonstrate pinpoint failure. So here's what I get excited about. How long does the, um, gathering of the information take? Oh, it can take anywhere from a few minutes to 30 minutes. And where do you gather the information? Like, let's be very first principles in our thinking.

So where do you look first? My main sources are going to be all data. No, no, before that, like what it would probably be that it would be the service advisor, whatever's written. So the line on the customer concerns line, and if you're a technician, you're listening to this, it's like CEL. That's what it says on the customer concerns line. But there was like a 10-minute conversation.

Yes. And the service advisor took terrible notes. So, so number one is like, like try to find the source of truth basically from the customer through the service advisor, through TechMetric. Yep. Into your brain. Yep. Okay. So that's step one, gathering information. Where else do you look? History. Our internal history. Correct. Yeah. Carfax. So what parts have we put on the car?

What parts other people have put on? Or anyone else has put on. Okay. Yeah. Yeah. The number of times that you can connect a, you know, someone left the ground loose, whatever. We've seen plenty of that. Um, then from there I'm moving towards the vehicle. Yeah, scanning for codes. Oh yeah, yep, sources. I'm searching through TSBs, recalls, that kind of low— your own brain.

That— yep, my own brain. That kind of low-hanging fruit stuff, right? Um, I mean, boy, there's nothing better than having some weird codes and a weird issue and Boom, a TSB for the exact symptoms pops right up and we can just start moving forward. But that research takes time and not every source, TechMetric, AllData, they don't seem to all perfectly have all the TSBs.

So you're, you're searching each one of these databases. Yeah. IATN, Mitchell. Yep. So I'm going to try, I've been literally talking Mike Quinn and Michael Floyd and your, Josh's ear off for the last week about helping technicians diagnose cars with AI. And I do not just mean— I do not just mean come to our AI class. You have to come to it if you're listening to this.

It's literally going to take your job if you don't start using it. It's crazy. Or somebody who uses it is going to take your job. And that's kind of scary to think about. It's really like crazy, but I believe it. It's so transformational. And I'm about to walk you through a use case for how intense this technology is. So those things that Josh is determining, talking about, like checking vehicle history, is actually just him moving a mouse around on TechMetric and clicking a bunch of buttons and like clicking summary and then clicking the customer's like name in the hyper blue hyperlink.

And then it takes him to the profile and then clicking to the repair order from 4 months ago and then the one from 9 months ago. And then your brain ingesting the data on those tabs into your mental model for like, okay, it was here 6 months ago and we put a fuel pressure switch switch, whatever that is. I don't know what that is, uh, on the car, and it didn't check— fix the check engine light, or they came back and now they're with this symptom.

Like, that's just you clicking buttons on a screen to extract data out of the computer and put it in your brain. And there's a lot of data that's not useful, so there's a lot of just sifting and filtering for what matters. Going to this— okay, now let's go to the front counter. Going to talk to a service advisor is like a game of telephone.

It's like, hey, I know you were talking to 50 other people in the last 5 hours, and this car in 4 hours ago and I just got to it and I'm diagnosing it and it says on the ticket that we have till the end of the week, but whatever. Can you go ahead and remember exactly? Yeah. Could you either take notes or remember exactly what the customer said, like verbatim?

And that's— and then you have to get that information out of the, out of the service advisor's brain and put it in your brain and or in your process. And then you have to go click around on TSBs on all data. I think it could take 30 minutes. Like in my head, easily in my head, it's like 30 minutes. On average in order to properly diagnose the car if you do not have a lot of experience.

Like, you probably get to skip a lot of steps because you're 10, 15 years into this and you just like, you're like, oh, I've been here before and you can do it. But if you had to follow all the steps every single time and like go down the TSB, like you don't need to go into a TSB rabbit hole if it's like leaking rear shocks, which is why we love Gravy.

But if it's a check engine light, you know, you, you might like The first time I heard about a TSB was my dad had a stutter in his transmission on the CTS-V. Do you know, do you know what, you know what, you know about this? He, uh, torque converter? I don't know. He, he did 3 transmission flushes in a row and it fixed it, and there was a TSB on it.

So crazy. So anyway, all of those things, that collecting of information is— there's a bottleneck of friction from the human getting that information from the multiple sources, which is going to be The human's brain at the front counter, the customer's brain, the TSBs, TechMetric history, CARFAX history, and so on and so forth, and their own brain. So there's like 6 data sources there, and AI can do all of it, dude.

It's crazy. AI can extract all that information immediately. And so what do I mean by that? You know, we've got API connectors. If you don't know what an API connector is, it's software. It's a software API key. It's a key that makes one software talk to another. Okay, so we've got APIs from our phone system. So I've got all the transcripts. This is sick, dude.

All the transcripts of everything that Mr.— I'm not going to say his last name— the Cadillac, you know what car I'm talking about. Yep. Mr. Jones. I'm gonna call Mr. Jones. He's had his Cadillac in the shop and we're the only shop that's worked on it since like 2015. I was looking at his profile the other day. Yep. So I have all the history internally.

Rather than, rather than click around and try to play telephone and get that information out of Glenn Pickle's brain. I can, I can literally listen to all the transcripts from that phone number in our system for the last million years, and it's remembered perfectly. And I can store that in his customer profile, and then I can record the conversation at the front counter and do the exact same thing.

And then I can get the API from TechMetric and I can pull the data out of TechMetric and summarize it in front of Josh's face. And basically it'll, it'll recognize patterns and it'll sift through it all instantly. And then I can have the API from the TSB boards and I can have my agents go look through all that stuff. And essentially you've got agents via API connectors and ChatGPT or whatever you use going into the world of phones and pulling all the transcripts, going into the world of front counter transcripts and pulling information, going into the world of TechMetric and the agents scrub the data and pull it back, and then going into the world

of TSBs and scrub it back and processing it with basically your process for how you diagnose cars. Yep. And, and I remember showing you this. Yeah. And you put your hands on your head and you were like, you were like, oh my God. You were like, you're telling me I just have to fix cars now? Right. You can't stop smiling because it's This whole first— it's the pain.

This whole first step of process can just kind of be wrapped up with a bow on a silver platter, just kind of handed to me. Like, can you imagine a world immediately? Can you imagine a world where the car comes into the bay, we PMI at 15 minutes and we do the whole thing, all the pictures are taken, and by the time it gets to you, there has been a ChatGPT deep research that has looked in the phones, looked at the front counter transcript, looked at all the history, looked at Carfax, looked online for all the TSBs, the entire internet.

Cross-reference all of it with some rando pattern thing that you'd have to sift through all— oh, the check engine light is on because of this thing that we put on their car 8 months ago. Oh, we didn't tighten that one thing and that led to this. Can you tell I don't know about cars? I don't. I'm just like, you're doing fine, keep going.

But anyway, the other thing, give me your thoughts. If there's— throw on top of that too Y'all are pulling codes, taking pictures of the scanner and putting that in TechMetric. So if there's any codes or anything, it's also got that. So by the time the vehicle gets to me and I'm just, yeah, I get this nice little information blurb handed to me with the ticket, all of that, all of that pulled together, sifted through, no pieces missed.

Yeah, because boy, I mean, I'm not perfect. I've definitely missed some information and started testing and gone down a rabbit hole and been like, wait, things don't make sense. Go back to the research phase, catch something. Oh, there it is. Wasted hours. An AI model wouldn't do that. Yeah, it's crazy, bro. And, and to have all that just kind of handed to me.

Yeah. To get started testing would be— and then phenomenal tool you could track at scale because the only reason I trust your 99.08% accuracy rate is because I'm not saying other people don't have high integrity, but I know that you are like, in your own words, nutty about this kind of thing. Like you are. You're not doing it to brag. You're doing it to like like know your level and compete against yourself.

And I trust that you are like, you would have integrity to be like, nah, I missed that one. Whereas maybe some guys wouldn't. And so the idea is flat rate. This is the whole point of the conversation before I started nerding out about AI. Flat rate only incentivizes speed. And let's do math. You have a 99% rate. There's probably a lot of good technicians that are 3 times as fast as you that have like an 80% rate, right?

They make more money because they're just like, even if they backflag those hours, it's like, oh, well, I can produce 3 times 80, that's 240%, and he can produce 99% because I'm literally just— it's going to make me more money to just throw the part at the car. And 8 or 9 times out of 10, I can just go on to the next one and the car is not going to come back.

And even if I have to come back, and fix the recheck. It doesn't really bother me because it doesn't affect me and the company's going to pay for it. And the customer, I don't know the customer, so I don't care about them. One of the other things too is a lot of shops, vehicle comes back, they don't give it back to the same guy.

The thinking is he got it wrong the first time. Yes. Who's better than him? Let's move it up. So now you've really reinforced to a technician that they don't need to get it right the first time. It doesn't matter. Yes. And so the idea is how do you incentivize accuracy? And previously, pre-AI, I don't think there was a way to do it.

Like you would have to— not without huge resources. You'd need to make it someone's full-time job. You'd have to trust the tech. You'd have to trust what he actually— oh no, I didn't diagnose it that, I did this. Or trust the part— no, it was the part, it was a bad part, you guys put a bad part in the car. Or the service advisor misremembering it.

Oh, you didn't tell me that, you know. But now AI is like a million armies of bots that are just like listening. It's like a police state. It's kind of sketchy, honestly. But it's like a— it's so cool, dude. And Matt, if the data is all clean, that's the thing. Like, if the data is clean will know. We, like, if the data is clean, and the data for diagnosing a car is pretty much customer's experience, historical, you know, database of what we've done and what other shops have done, your brain, and then what's online about this.

And with AI, I'm pretty sure we can just get all that clean data into our model, which is, you know, what we run over the car, you know, before you even look at it. And then it gives you the information before you even diagnose it. And then Now, if you misdiagnose it, it's you. It's like you didn't use the information or you got lazy or you threw a part at it or you didn't execute the, the repair.

And so I could stand behind this guy's got an 84.6, uh, you know, recheck rate or not recheck rate. Mm-hmm. And so therefore I would incentivize him like either quarterly or via his flat rate, like, hey man, if you take these little modules that, or if you listen to our If you don't go and get your certifications and you can get to an 85 or a 90% recheck rate or lack thereof, lack of recheck rate, right?

You can get a raise or you can get a quarterly bonus because you crushed it this quarter. You did 97%. You deserve an incentive. And in my head, that's the dude, the customer getting a 99.08% fixed car. I'm never getting a pen. It's like never having any penalties. That's what it is. Yeah, the recheck is a penalty. It's like everything went great, you know, customers happy, 5-star review, and you see the yellow flag on the bottom of the screen and you're watching.

For those of you who are playing fantasy football this fall, it's like, oh my God, my player just scored 13 points. And then it's like holding, 15-yard penalty. We're back where we started and it's actually even worse. Like, that's the analogy, right? The recheck is offensive pass interference or defensive pass interference. It's like the worst possible thing that can happen for your team.

Um, and so anyway, we've been talking for a long time, but I have— I am dreaming of a world where technicians get compensated for speed, but also accuracy. And I believe AI can take us there. The other thing too is technicians are generally competitive. So, you know, there's, there's an option there to, you know, you know, have it, have a board, post everyone's rates.

How sick would that be? And now you got guys, you know, competing to be as accurate as possible for, yeah, financial incentive. Absolutely. But bragging rights, man. Yeah. I mean, who doesn't want to say, yeah, look at me, top of the board. I'm the most accurate technician for this quarter. Dude, imagine like having Duolingo on your app, on your phone. It's like, hey, Like you're at an 84.6.

Take these classes. Like it's like you're learning Spanish. Yeah. You know, it's like hey, you need to do this, this, and this to like get better at diagnosing this, this, and this. Like da da da. Anyway, I think we're up on time by 22 minutes. This has been another episode of Master Detective Millionaire. Josh, you're the man. Do you have any closing thoughts about just like the concept?

Auto Shop Answers, Key to Key, working at Adams. If not, that's fine. I can just take us home. I mean. I'm super proud to be here. Let's go. And shop owners and managers, bring your technicians into the full circle. Yeah, bring everyone into the playbook and let it feel like a, like a team effort. That's what I would say. Well, that's the pod.

Hey, come check us out on, you know, in Houston, Texas. Come see the operation. We're running a million-dollar-a-month shop. You know, we did— I think we did $3.5 million last month in July with some, with some really good net. And we use that net to take care of people and feed technicians. We're having a whole lot of fun. So that's the pod.

We'll see you next time. For more information, reach out to Todd Westerland at 925-980-8012 or visit autoshopanswers.com. You can get more information about Key to Key to Callbacks, uh, Courtside. We have a VIP Rack Attack Day where you spend an entire day in the trenches with our team learning this perfected business model. We offer leadership classes. We have an AI Academy. And also get more information about Auto Shop Callbacks.

Uh, we have auto tech training. We are literally your one-stop shop. Once again, that number for Todd Westerland is 925-980-8012.

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Downshift with Tonnika artwork
Downshift with TonnikaAugust 27 · 1h 23m

Shop Owners: Maybe YOU'RE the Problem | Tristin Sweeney - 38

Running a shop is hard enough—you don't need your software making it harder. 😂 If you're ready for more clarity, better organization, and a smoother experience for both your team and your customers, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAt 29 years old, Tristin Sweeney is running an auto repair shop, building automotive technology, and questioning some of the industry's favorite excuses. In this episode, Tonnika Haynes talks with Tristin about his unconventional path from the startup world into automotive, acquiring Honest Automotive, building Shift, and why owning a shop became the ultimate testing ground for solving real industry problems. But things get spicy when they tackle the supposed technician shortage, outdated hiring practices, shop owners blaming younger generations, and why good employees may be leaving shops that refuse to change. They also dig into AI, technician training, communication, leadership, burnout, and why new technology should solve problems instead of creating more work. If you're a shop owner who keeps saying, “Nobody wants to work anymore,” this conversation might make you look in the mirror.Timestamps:00:00 Why automotive has become unattractive to work in00:23 Downshift intro00:42 Meet Tristin Sweeney: 29, busy, and obsessed with automotive01:23 Audi, Volkswagens, and where the car obsession started03:15 Can you be a great service advisor without knowing cars?04:40 There are more automotive careers than turning wrenches06:26 From tech startups to the automotive industry07:17 Getting laid off, joining ShopGenie, and finding his industry09:17 Running TWO automotive businesses at 2910:11 How Tristin bought Honest Automotive after finding it on Facebook14:01 Has shop ownership given him gray hair yet?14:32 Building a shop around passion and customer experience16:21 Honest Automotive is also Tristin’s “laboratory”16:48 How Shift Automotive was born18:19 Building software from the problems that drive shop owners crazy19:10 Technology problem or people problem?20:17 How does someone working 60–70 hours a week avoid burnout?22:55 Success isn’t worth burning yourself out by 3023:19 Tonnika gets VERY personal about Tristin having kids 😂25:32 Why Tristin is committed to automotive for the long haul28:53 Shift grows to more than 150 shops30:02 Why simply SHOWING UP can change your career31:21 The “Gen Z stare” and learning how to communicate33:34 Get in rooms where you’re uncomfortable37:04 What will automotive look like 10 years from now?41:11 Shop owners who ignore AI WILL get left behind42:43 How should shops prepare technicians for new technology?43:27 Does every tech need to understand the newest cars right now?45:48 Why the next generation matters more than ever47:58 What does a technician actually need to “look like”?48:48 Is the technician shortage actually a hiring problem?49:48 How many great technicians are shops overlooking?50:48 “I hire people. I don’t hire jobs.”52:00 Why automotive can be an unattractive place to work54:18 Great shops generally aren’t struggling to find applicants54:51 The talent is out there—and some of them want to leave their current shop55:55 If recruiters can steal your technicians, that’s a YOU problem56:04 Most shop problems start with the owner57:30 Accepting criticism from your employees—even your own son58:03 Old-school leadership vs. the way Tonnika leads today59:33 The macaroni-and-cheese recipe for evolving a family business1:01:47 Is treating every employee differently “coddling”?1:03:50 Why one universal pay plan doesn’t work for everyone1:04:39 Flexible schedules, flat rate, salary, and what actually motivates people1:07:08 Shop owners who refuse to compromise may lose great technicians1:07:56 Bad bosses create the next generation of bad bosses1:08:21 Why leadership and communication have to be learned1:13:00 Stop micromanaging every detail of your shop1:14:22 “Granddad did it that way” isn’t a good enough reason anymore1:15:28 The Carfax data debate gets spicy 😂1:16:24 What Carfax actually gets from your shop1:17:47 Tonnika’s grandfather discovers OnStar and thinks “they’re coming for him”1:19:03 Technology fear usually comes from misunderstanding1:19:45 Tristin’s legacy: Leave automotive better than he found it1:20:00 Where to find Honest Automotive and Shift Automotive1:21:22 Closing, AI hot takes, and what’s next

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The Institute's Leading Edge Podcast artwork
The Institute's Leading Edge PodcastAugust 26 · 55 min

216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors

216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors August 26th, 2026 - 00:54:51 Show Summary: Strong phone skills can turn more incoming calls into appointments while building trust from the first interaction. Consistent call reviews give service advisors a clear path to improve without making coaching feel like punishment. AI call analysis reduces the time required to find useful coaching opportunities and helps owners identify patterns across their team. Positive reinforcement also matters because great calls give advisors examples they can repeat. Simple habits like smiling asking for the appointment and using the customer’s name can dramatically improve the experience. Better phone performance ultimately supports stronger customer relationships higher appointment conversion and long term shop growth.   Host(s): Jimmy Lea, VP of Business Development   Guest(s): David Boyd, Founder & CEO of Callinbound Tonnika Haynes, Owner of Browns Automotive, Downshift with Tonnika Haynes Show Highlights: [00:04:00] – Listening to real calls reveals missed opportunities that owners rarely see. [00:10:00] – AI identifies coachable calls without hours of manual review. [00:14:00] – Consistent coaching creates awareness before advisors answer each call. [00:17:00] – Replace a hard no with a plan focused on customer needs. [00:24:00] – Help advisors self coach instead of simply pointing out mistakes. [00:28:00] – Every missed appointment can represent significant lost customer value. [00:34:00] – Asking for the customer’s name immediately creates a stronger connection. [00:39:00] – Scheduled call reviews make coaching normal instead of threatening. [00:43:00] – Asking for appointments helped turn successful marketing into a fuller calendar. [00:49:00] – Call tracking connects marketing performance with actual appointment conversion.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/fv9ewVBoSks   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Jimmy Lea: Good morning, good afternoon, good evening, or good night. Thank you for joining. So excited for us to have this conversation today with some really good friends. Everyone, this is to be an interactive webinar. So you're sitting there, you've got questions, you've got concerns, type them into the chat. We wanna be able to ask those questions of our panel today as we are talking about a very interesting topic. And with us today, first, is our good friend, Mr. David Boyd of Inbound Communication. David, how the heck are you, brother? David Boyes: I'm great. I, I, uh, I fully intended to have my jacket on, Jimmy. Jimmy Lea: Man. David Boyes: So excited to be here. We Jimmy Lea: coordinated on this and everything. David Boyes: I know. I, uh- Next time ... I, I was, I was lucky as, as busy as we've been at Call Inbound to, uh, uh, get up and, and organize and dress today. So I really, uh, it's always great to see you and of course, um, uh, we got to visit a little bit out at, uh, Worldpac STX and, uh, man, I tell you what, your wardrobe is always top notch. Jimmy Lea: Hey, thank you. Thank you. We're glad you are dressed today, just don't stand up. Thank you very much. David Boyes: Great. Jimmy Lea: And joining for us in our conversation today, David, is Tanika, Tanika Hayes with, uh, Haynes with Browns Automotive. Tanika, how the heck are you, sister? Tonnika Haynes: I'm doing good, guys. What's going on? Jimmy Lea: Staying alive. Good to see you. Great to see you. Also at STX, what did you think of the, the conference there with Worldpac? Tonnika Haynes: It, it was really, really good. I was not prepared for the size of it. There was a lot of people. People were peopling. So, um, once I got adjusted to all of the crowds and everything, I enjoyed it. I hadn't sat in a class in a really long time, like at an expo. Ooh. I'm usually just walking around and being nosy, but I picked up some good nuggets, so it was great. Jimmy Lea: Beautiful. That's awesome. Well, if, if the STX was a large conference to you, I would suggest that you really prepare yourself months in advance if ever you come out to SEMA and Apex in Las Vegas. Tonnika Haynes: I will be there this year. Oh, good. I keep hear- hearing that, so I don't know what meds I need to be on to take, To take it all in. But Jimmy Lea: we'll- You- Tonnika Haynes: I'm excited about it ... Jimmy Lea: we, we will talk about that because there is more than you can see within a week, and you really only have three days at Apex, four days at SEMA. You want to map out where you're gonna go, who you're gonna talk to, who you're gonna see- And for you, Taneka, schedule some time to sit down and chill Tonnika Haynes: Yeah. I'm gonna have to definitely do that. You're talking about, um, scheduling times. I'm gonna schedule time to go sit in the corner and recoup. Uh-huh. So where's Taneka? She's in the corner. Jimmy Lea: Yep, and, and I- It's David Boyes: scheduled time ... Jimmy Lea: I, I'm gonna work with you on that because I know the corners, I know the places where you can go and, and find some solitude. Tonnika Haynes: All right. Jimmy Lea: I am. Well, our conversation today is in preparation for making your shop better David, I'm gonna kick it over to you, brother. Let's start this conversation with Taneka. David Boyes: Yeah. Let's, uh, let- let's kinda move into this. You know, we're, uh, talking about communication, and there are so many facets that impact the customer experience. I think that it's important to know that, you know, there are tools and there are, uh, from an owner or, and manager's perspective and from a service provider's perspective, there are ways that we rally around making communication better. Um, you know, one of the things that is common at all shops is, uh, the customer phone call. Tonnika Haynes: Oh, yeah. David Boyes: So you winced a little bit. Tonnika Haynes: Yeah. David Boyes: Uh, how many times do we, you know, talk about our phone skills, uh, getting better on the phone, understanding the customer, understanding their needs, addressing their needs? And there's so much, you know, revolves around, uh, the phone calls and, and the way that our advisors and our front office team handles these. Maybe you have a CSR, maybe you have, you know, a service manager. Um, but people are, are answering calls all day long, and this becomes important that we understand who's answering the phone- Mm-hmm ... how they're communicating, what, what's the message that's being shared. Every time that phone rings, uh, that, you know, we like to say that's money calling. So Taneka, let me just ask you, you know, what, what are some of the challenges that you see or the, uh, the successes that you have with your team when it comes to managing and, and, uh, getting better on our phones? Tonnika Haynes: I wanna start by saying, um, I think I listened to my first phone call at my meeting with Jen- Jennifer, with the Institute. I'm currently coaching with the Institute, and that is life-changing- Yeah ... to listen to your team answer the phone. So if anybody's out there and they have not done that, they have not listened in on a phone call, figure out a way to do it. I don't know if it's gonna be a little paper cup and a string, but figure out how to do it. Um, and then I, listening to my own phone calls, and I- I'm the boss, right? I still cringe. And so you never know what's missing from those phone calls, what, what, what is standing out. You know, my team, we would not even ask for the appointment. Like, "Would you like to bring this in today?" You know- Oh ... you ask all the questions, they go through the scripts, but then we found that they were not saying, "Hey, would you like to get that done? Would you like to bring that in today or tomorrow? What works for you?" They were leaving it all to the client to say- Jimmy Lea: Mm-hmm ... " Tonnika Haynes: What's next? What's next?" Hmm. So they were answering the phone, and they were s- being very polite, but they were not closing. They didn't have a lot of words with closing. And so with inbound, I've been able to coach- You know, when you listen to yourself and you're like, "Ooh, ooh." And you can say, "Do you see what you did there?" Or even, 'cause you know, the team can listen to their own phone calls. "Oh, I see what I did there. I see where I dropped the ball." So that was, opened up a whole bunch of eyeballs around here. Well- It's like, "Oh, it's Monday, it's time to listen to phone calls." Like, "Ah." But you just increasingly get better over time. Jimmy Lea: Oh, it's so true. And, and the ability, Taneka, the ability to have calls from today- Tonnika Haynes: Mm-hmm ... Jimmy Lea: or from yesterday or, or even the day before. Uh, there was a time a decade ago when we would have to listen, as coaches, we would listen to calls. Listen, listen, listen, listen, listen, listen, listen. We're trying to find a coaching call, a call that is coachable, and this might be a call from two weeks ago, three weeks ago. Mm. The advisors are going, "Dude, oh man, that's forever ago. No, man, I, I don't do that anymore. I'm not like that." But David, I, I think you kind of solved a bit of that problem with your phone services. David Boyes: Yeah, thanks. It, you know, it's, it's important to, to recognize. I think every owner I've ever talked with has a similar issue. It's... And a lot of it rev- revolves around time, right? Are, are we aware of what's actually happening- Jimmy Lea: Yeah ... David Boyes: on the front line? Mm-hmm. And, uh, some of it is, uh, I wanna keep this a little bit at arm's length because I, I can tell you as an owner, I will have an emotional response when I listen to that phone call. And Taniki, you brought up a great point. For owners and managers here that are on the phone, please listen to your own calls. Yeah. Do it at least one time. Tonnika Haynes: Yeah. David Boyes: Well, twice. Have to Tonnika Haynes: bite the bullet. Just do it. David Boyes: Yeah. Just do it. And, Tonnika Haynes: and, and be ready. Just like- ... just like, "Oh, that is me." Yeah, that is you. David Boyes: Do it- Yeah do it twice because the first time that you listen to a call, uh, it's gonna just be weird, right? So listening to myself on recordings is always weird, but there's this heavy lift of time, right? Am, am I aware of what's actually happening on the front line, and how are we interacting with customers? And then do I have, do I have a mechanism to understand what's my expectation? As an owner, um, you know, it, it's important to establish that expectation. Maybe you're working with a call coach, maybe you've been in trainings yourself. It's, it's ideal to have a method by which you're going to measure your call handlers. And, um, you know, we wanna be professional. We want to build confidence and, and build rapport with these customers. It doesn't have to be fast, but typically- Mm-hmm ... you know, an incoming call from a customer is likely an appointment setting call or a status call. We're gonna set that status call, uh, bucket aside for a second 'cause we wanna be in front of, uh, status calls instead of having customers call us. But if you're listening to these and you have that rhythm around it, uh, we understand how these small habits can build on one another. Am I, am I smiling when I answer the phone? There's something physically that hap- When I, when I physically smile, there's something that is noticeable in the way that I'm communicating. And, uh, am I, am I clear? So what are the expectations? You know, uh, if you watch your advisors, I have, uh, my little cordless handset here. If they tuck their phone in like this, and, and you know, they're, they're trying to multitask Listen to those calls because likely it's very, very difficult to hear on the other side of this. So listening to calls, uh, helps us understand how, you know, how we conduct ourselves, how we conduct business, how am I representing the business that I, you know, that I'm working at as a professional. But also, what is the customer hearing and what is the customer's experience? So, um, these are, uh, important points, and it starts by listening. Jimmy, you brought up a, um, an important aspect here. Historically, we would listen to call after call after call after call to try to find something I can use to coach. So Taneka, you might do this. You've got a call recording system. It doesn't do much but just record those calls, and now I have to go through this, this process to identify a coachable opportunity. And this is now I think where we can move effectively into technology, right? We all hear so much about AI today, and what's really nice about, uh, having, you know, a, a phone system that records is now you have an asset, and you can use that asset to do something more with it. And we can use AI to help that heavy lift of time and, you know, take 90% of the time requirement off. So instead of having to spend 30 minutes, I might have to spend two or three minutes to take that call, sit down with my service advisor, go through this, and have a meaningful, constructive conversation about the things that work well. Jimmy Lea: Yeah. I, I love, David, that your software makes it so easy to find these coachable calls so much faster. A- and Taneka, that's just gotta be a lifesaver for you as well, coaching your service advisors. Tonnika Haynes: It is. I remember, um, speaking with a friend, fellow shop owner, and he's like, "I need you to set aside a time." And so what I did is on my calendar, on Wednesday, that's the day that I sit down and we go over phone calls. And so, you know, you got the dashboard, and that dashboard will say, "This is a coachable call. This is a coachable call." And it is a habit for me as the owner/manager, um, to make sure that I'm staying on top of it all the time because we'll slip into old habits, right? So me listening to the calls and bringing the service advisor or, um, or bring Jay in and say, "Hey, let's listen to this. Let's see how we can get better." You know, you continuously improve on it, and you don't slide back into old habits. Because I'm not on the phone as much anymore. If I have to answer the phone, I know personally, and everything's at stake for me, I slide back into old habits. So we all are capable of it, and so having that dashboard in front of us and said, "Hey, this is a call you need to look at," the service advisor or the person answering the phone does not feel like they're being picked on, but they're being improved upon. So, "Look, I'm just lifting you up. This is what we can do. Do you see how we can make this better?" And it's a we, it's a us, it's coachable, it's there, it's real, and, um, I really enjoy th- that part of the dashboard. Jimmy Lea: Oh, I love that. How often, Taneka, do you send, "This is a really good call"? This is a really good call. I Tonnika Haynes: like a really good call How often do you send that to the team? You know what? Yeah. I probably should do that more. But when I see a good call, I, I, I like to share it. And when I get a good review, like I l- literally just got a good review based off of a bad situation that we were able to turn around with proper communication, and the customer l- literally said, he's like, "The communication... The problem was still there," he said, "but the way they handled it and the communication was key." So he was not satisfied when he left, but the way that we dealt with it afterwards, and that recording of how we guided him through the process, and how we, you know, we apologized, we came up with a plan, apologized again, and kept it moving, and that was a great coachable call. It's like, this is how you handle a bad situation. Look how we won here. So yeah, those are just as important as the, as the losses, as the bad calls. "Hey, this is a good call. G- this is a good call." That balance is super important. Yeah, it balances it. Yeah. And then, you know, it's like, okay, I did that right. Even when that client is a client that does not belong to you, and you can hear them tell the customer, it's like, "Hey, you know what? Appreciate your call, but this isn't the place for you." And that's not the word for word, but, "Hey, you handled that good. Thank you for saving us from a nightmare." Jimmy Lea: Yeah. Tonnika Haynes: Amen. Share it with your team. So you gotta share the wins and the, the misses. Jimmy Lea: Yeah. And, and, uh, for a lot of people, I think they struggle in the creative. So if they can hear it, that it's already been done, they can duplicate. Sure. They can mimic. They can do the same thing over and over and over again. So the more we send these beautiful calls, "Oh my gosh, you guys did so well on this phone call. I, I love this part, this part, and this part," they're able to duplicate that, and they'll do it over and over and over again. And then, then you're- The mistakes that are being made become much less because you're showing, you're, uh, mirroring to them these are the really good calls that we wanna hear. Tonnika Haynes: And, and sharing that when you're going over a call, you got the good call here, we can work on this call, but this is another good call. You know, we talk about giving that sandwich. Yeah. And so that's another opportunity you can give that good sandwich. So when it's time to come in on Wednesdays and listen to your phone calls, you're like, "Ooh, I know I got one coming and I think I know which one it is." And then you're like, "Yeah, but you got this one too, so you won here, and, uh, we missed on this one, but next time it's not happening." Right? Right. So it's, you know, it's all in coaching. Jimmy Lea: Oh, David Boyes: it's so true. You just said something that's super important, and, uh, ooh, I think I know which one this is. Tonnika Haynes: Yeah. David Boyes: Um, there, there's a lot to unpack there. I, I, I love the, the good with the bad. We'll talk about that more too, but, um, creating the awareness. So consistency wins, and, um, I'll say it again, be consistent with the process because consistency wins. And when you have that rhythm where it's familiar and it's expected, we're gonna sit down and we're gonna listen to calls, we're gonna go through this, identify the opportunities, um, it's not good and bad calls, it's, you know, it, it, uh, we call them top calls or champion calls and coachable calls. So a coachable call isn't inherently bad. Maybe we even got an appointment. Tonnika Haynes: Mm. David Boyes: Right? But there's, there's opportunities. So, uh, when we have that rhythm and it's expected, what's really important about what you just said is the awareness. So when I go to pick up that phone, is this the call that Tanika's gonna be talking with me about tomorrow or, you know, Wednesday, whatever our rhythm is? It, it will begin to create that moment of pause that as an a- an advisor when I'm picking up that phone, I can take that breath. Yeah. I can, I can, uh, let that, uh, you know, that technician that just blew me up Tonnika Haynes: Let 'em David Boyes: go. I can let that slide off. I can shake that off. Yeah. And I can focus for a moment to make sure that that customer knows right at this moment they are absolutely the most important person to me right now. Tonnika Haynes: Mm-hmm. David Boyes: So that's an important message to convey over the phone, our, uh, the, you know, the way that we speak, the words that we use, my en- excitement and enthusiasm about being on that call all comes through. So as we get through this rhythm and we develop the consistency and it becomes normal, now I've got that awareness on my team that, hey, this next call I'm taking, I'm gonna have the moment of pause to focus because this might be the next one that, that we're reviewing. I want this to be a positive call that, that Tanika's coming to me and saying, "You did really well on this one. Let's continue to develop this," and, you know, replicate the things that are working well. Instead of, "Hey, there's some opportunity here. You know, you didn't ask for the appointment. You were, you know, pricing over the phone. You said 'no'." No comes out in a lot of ways, doesn't it, Tanika? Where- Tonnika Haynes: Oh, yeah ... we, David Boyes: we might be telling somebody, uh, "You know, I'm really busy right", or, or, or "W- we, we're really busy right now, I can't get you in until Friday." Tonnika Haynes: Yeah. David Boyes: That's, that's, we might as well just say, "No, I can't help you." Yeah. Tonnika Haynes: Yeah. You, that's, that's all they heard was the no. Um, even if you give... And, uh, everybody knows that I'm, I'm big on nos. Like, I can give you a no where there's some healthy nos, but then there's some nos and you have the customer saying, "Hey, um, m- my brakes are making the noise and it just started." And he's like, "Oh, no, I can't see you till Friday." He's like, "Yeah, but I'm gonna die before Friday. I wanna see somebody now." Um, so you don't, you have to learn how to coach them and say, "Yes, so bring that in. Let's take a look at what you've got, and then we'll come up with a plan." You didn't promise that it was gonna be today or tomorrow, but you said, "Bring it in. I'm worried about your safety. Let's see what you've got." Yeah. "Let's see if you should really be concerned about that check engine light. It might be a EVAP code." They don't know that, "But go ahead and bring them in." So and then you, like you said, the cadence in it. This, I'm not gonna make you any promises over the phone, and I would literally say that. "Hey, I don't wanna disappoint you by making a promise that I can't keep. So don't- Yeah ... don't make me, don't put me in that hole. But I need you to go ahead and bring that in to me as soon as you can. Um, and let's scan it. Let's see what you've got, and let's see if you should really be worried, if you can make that trip or we need to bring you in right away. We will help you come up with a plan." So just that solid no. "No, I'll see you Friday." Jimmy Lea: He, " Tonnika Haynes: Meh. No you won't." Yeah. Like, so that's support. That's Jimmy Lea: my- David Boyes: It, it becomes very collaborative in what you just said. Hey, let, let's make this about you, let's make this about your safety and your confidence to drive that vehicle. Maybe you gotta get across town and your commute is 30 minutes. Let's make sure that your vehicle is safe, and then once you're here and we make sure you're safe, let's talk about, uh, when we're gonna have that on the schedule. We'll get that vehicle in Tonnika Haynes: and prepared. Yeah. What are the next steps? Yeah. So let's go ahead and get- let's get your nerves calm- Mm-hmm ... and then let's come up with the next step. Let's come up with a plan. Us, us, us, we, we, we. So Jimmy Lea: yeah. Yeah. Oh, I love it. I love it. And, uh, you talk about s- building a solid foundation for this, the solid foundation for their skills so that the, the ongoing training you're doing really builds on that foundation. Uh, we've got a three-day service advisor with the institute. We're gonna give a shout-out to the institute here right now. So everybody grab out your smartphones, scan the QR code if your service advisor needs a solid foundation. Thank you, David. If you need a solid foundation- Registered now ... and you need to start with... Yeah, get registered. I know you've been to a couple of these, David, 'cause- I have you've talked about all the skills here just really, really well. If your service advisor needs that and you need to go from zero to hero very quickly, this is an intensive that you wanna send your service advisor to, and it will be at headquarters in Ogden, Utah. Fly right into Salt Lake, and, uh, and we got you set up there in Ogden. So, yes, David Boyes: scan that. It's a beautiful drive up from the airport. This class is, uh, it, it, it will help establish the, the fundamentals to build on. Yeah. So you come here, it's, you know, it's boot camp, right? We're, we're going to make sure that we're establishing the expectation and give you something to build on as the owner. Send your service advisors in here. Uh, they'll get those fundamentals, and then you'll have, you know, these, these mechanisms, uh, to improve them over time. I promise you it'll be a, a real game changer for your frontline. Tonnika Haynes: Well, you know what? Beautiful. I wanna piggyback on that. Um, and I wasn't coached to saying this. If they've already been, send them again. Jimmy Lea: There you go. Mm. Tonnika Haynes: Send them again, because here's the thing that I know, and I'm just gonna make it simple. I want you to think about your favorite movie. Like when, when I was in the 20s, for me it was Friday, the movie Friday. And then we watched that movie every Friday after work with the crew that I worked with, and it was just the most ignorant movie and the best movie for my generation. Each time I watched that movie, I would see a different thing. So I want you to think about your favorite movie and, or v- your favorite comedy. Each time you'd watch it, you would pick up something else. So it was like, "Oh, I didn't see that that last time." So even when it comes to training, "Hey, I did this three-day class and I did it a year ago. I grew." Jimmy Lea: Do it again. Yeah. Tonnika Haynes: Do it again. Do it again. You, you're never too mu- uh, there's never too much coaching. So just do it again and you'll see it from a different angle. I just wanted to say that. Yeah, 'cause, um, there's been some classes that I, I take, and not just this one, but other classes, like, let me take that class again. Yeah. And you're like, "Aha. I didn't remember that from last time." Yeah. I didn't implement that from last time, 'cause we, you guys tell us, and coaches will tell you, "Just go and implement one thing. One thing." I mean, watch those changes, and then the next time you take the class, let's do one more thing, maybe two, and get, get a little bit better. Right. Jimmy Lea: Yeah. So speaking of training, ASTA, A-S-T-A, is coming up here real soon, Taneka. Real Tonnika Haynes: soon. We're less than 30 Jimmy Lea: days out. Let's give them a shout-out. Tonnika Haynes: Shout out to ASTA. Those are the people, not the people that made me, but it's my just one, my just one thing that I took away from there each time has helped build me to where I am. And I am, I cannot say I would not be where I was without them. But I would not be where I was, where I am without them. From those, those people that I met, the village that I met, meeting you, meeting my first coach, just meeting my, my industry brothers and sisters that I can call on at any time when I'm about to flip out, or when I have a win. 'Cause you know as owners and when, when you're a little higher, you can't share your wins with everybody without some jealousy. True. Yeah. So when you have a win and you have that community to call on. Mm-hmm. So yeah, ASTA is the place to be, September 24th to 26th, right here in Raleigh, North Carolina. So I hope somebody shows up. And, uh, I wanna meet some... Well, I know Jim. I'll be there. Jimmy will be there. You will not miss him. David Boyes: He'll have the jacket. Tonnika Haynes: He will have plenty of jackets on. It is a fun atmosphere, lots of community, lots of learning and growing. Jimmy Lea: Yeah. Yeah. We're gonna have a jacket war, so anybody who wants to play. David, you're bringing your jacket, so David Boyes: who wore Jimmy Lea: it best? Yes. Yeah. David Boyes: Yeah. I, I wanted to make sure that we were gonna f- uh, be able to carve out some time to do the who wore it best. Tonnika Haynes: Oh, David Boyes: always. I think, so B- Benji will be involved. Brett will probably be involved, right? Mm-hmm. And, uh, you, you two- Mike Allen ... Mike, okay, Mike, yep. Tonnika Haynes: I, I, I feel like we should have a girls version of this, 'cause you know, if the women got involved- Jimmy Lea: We always lose Tonnika Haynes: I mean, we would just throw you guys under the bus. Jimmy Lea: It's true. We tried that, Tanika, and you swept it. Yeah. You swept it. There, there was no- Tonnika Haynes: I don't wanna do that to you guys ... competing with Jimmy Lea: Tanika. Tonnika Haynes: I don't wanna do... Yeah, I don't wanna do that to you, so we'll, we'll figure it out. Maybe I'll make a f- couple phone calls and text messages and see what's up. David Boyes: Yeah. Speaking of phone calls. Speaking of phone calls. Tonnika Haynes: Throw that back in. David Boyes: I have a question for you. Yeah. Yeah. That's, hey, I couldn't have asked for a better softball there, but that's great. Um- ... thinking, thinking about the coaching process, you know, I, I, I had mentioned before it can seem a little uncomfortable, even as an owner. You know, listen to two calls, because that first one, you're gonna be so- Mm-hmm ... consumed by how weird I sound on the phone, right? So, but when you, when you started this with your team, what, how was it received? What were some of the, the challenges, uh, do, you know, h- what feedback did you get about listening to calls and going through the analysis? Tonnika Haynes: So I wanna say that when I first did it in, in coaching, so in a group setting, and you're listening to your team, so they call in, they have to do a call and they'll record a call. And so it's like, "Oh, well this time she did this, and this is the excuse." You wanna come up with excuses. You wanna defend- Right yourself. I wanna defend my shop. And so that service advisor's gonna wanna defend him or herself. Like, "Oh, well, you know, that customer and this was that." I was like, "No." So you get past that, and it's like, okay, like I said, you give the sandwich. Okay, so this is a great call. You tell me what you could have done, could have done better in this call. Right. 'Cause I don't wanna be in... 'Cause if you go into attack mode and say, "Oh, you should do this better, and you didn't follow the script, and you, you, you, you, you," you're gonna get somebody that's gonna put up a guard and be like, "Whoa, whoa, whoa. I did my best." So I'll say, "I know you did your best on this, this one call, and you did a great job on this call. What happened, brother?" Balls in your court. Tell me how you can improve on this. Mm. What do you need from me to help you improve here? Was there a distraction? What was, what was the problem? So I kinda feel like I can teach them to self-coach. Jimmy Lea: Yep. Tonnika Haynes: I'm, I'ma give you a whole toolbox. You've got this toolbox. You know what a good call to- sounds like. Like, you also have a mirror. There's a mirror right there. Look at yourself. You've got reminders. I've got sticky note reminders on each, each person saying, "Don't forget to ask for the sale." What happened? "Oh, man, I was distracted, I sh- I should've..." Yep, you should've put the mouse down. You should've put the mouse down. So usually people will first get defensive, same. Mm-hmm. Um, then the defense mechanism starts to come down. Say, "All right, okay, so how do we fix this so next time I cannot find a bad phone call?" Jimmy Lea: Bingo. David Boyes: Yeah. Jimmy Lea: I love it. It, yeah. I love that you have a mirror there and you have sticky notes there helping as well, Taneka. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. That's, that's so good. ' Tonnika Haynes: Cause we forget. And- And it's okay- Oh, we do ... 'cause we get busy. But the Jimmy Lea: more Tonnika Haynes: we work on it- And I, Jimmy Lea: I, you... I'm certain that you guys have heard this before, that a fake smile is better than a real frown. Tonnika Haynes: Yes. David Boyes: Yep. Tonnika Haynes: Yes. And I'm really good at that. And so I've learned that because I've been doing it a very long time, so people know that I can really make you... I could, like, really fuss you out, and I would sound so sweet 'cause I'm smiling at you the whole time. "Well, you know what, Jamie? I think that was the stupidest thing you've ever said." Jimmy Lea: And if you do it with a smile, you can Tonnika Haynes: get away with it. And you're doing it with a smile and, and when you're shaking your head. So that smile makes a difference. And when I'm- It does ... picking up the phone out of an emergency, if they are busy up front and I'll see that phone ringing, and I pick it up and I'm not ready personally, I'm not ready to answer that phone, and it's a client that knows me, and I'm not smiling, I will get a, "Hey, Taneka, what's wrong?" You Jimmy Lea: okay? 'Cause Tonnika Haynes: they, "You okay?" And I'll say, "Oh, I'm sorry. I was distracted." 'Cause that's usually what happens, you're distracted, or that service, that, um, technician just rubbed you the wrong way or something's happened at home. So but once you put that smile on- You just fake it till you make it. And now you, I usually don't like to say that, but sometimes you do have to fake it till you make it. Like, yeah, absolutely. And use those words of, those positive words. Absolutely. Let's look into that for you. Yeah. Yeah. Jimmy Lea: Sure. I love it. Love it. We talk about the phone call and how much it's worth. Uh, Bimmer PhD Motorsports is saying, "Can we dig into that a little bit?" How much does it cost to get that phone to ring? How much does it cost to acquire a new customer? You talk about the mindset and you talk about the service advisor- Mm-hmm ... and the smile that's needed to be there, fake or real. How much is that phone call worth, Tanika? Have you analyzed any of that in your shop? Tonnika Haynes: So that was actually a, um, something we did in the 20 group with my coach Jen. We went through that and we calculated how much it costs to sh- get that phone to ring. And I really wish I was prepared and I had that number for you. But once you realize that number, share it with your team. Jimmy Lea: Yeah. Tonnika Haynes: And then, uh, the institute probably has, um, a blueprint on how to figure that out. So you're looking at how much your website is, your Go- Google ads, any form of marketing that you have out there, down to the phone bill. Jimmy Lea: Yeah. Tonnika Haynes: How much does it cost to make that phone ring? And once you see it as the owner, you're gonna be like, "Whoa." And you share that with the team. Like, every time that phone rings, it costs me this. And then also think about your ARO. Jimmy Lea: Mm-hmm. Bingo. Tonnika Haynes: And every time- Yep, yep ... we do not get a y- yes, and we don't get that client through the door, we lost $850. Potential $850, potential $1,100. Jimmy Lea: Yep. Tonnika Haynes: So once we start thinking about, you know, everything, everything's not about money. It is That Jimmy Lea: we keep score. Tonnika Haynes: It is how we keep score. Yeah. Like, you know, we, we talk about we've got the metrics on the dashboard. Numbers don't lie. People do. Your emotions will. David Boyes: Yeah. Tonnika Haynes: It costs me $75 every time that phone rings. Mm-hmm. And when you ring it, and when you land that deal, that's a potential 850, or whatever your ARO is, or whatever- Yeah ... that's what it is. And that's, and how long does it take to get that one client to get through the door? Yeah. And also think about how long you can hold onto them as a client. How many years Jimmy Lea: are you gonna- Tonnika Haynes: What's the lifetime value of the client? What's the lifetime of that client? Jimmy Lea: Yeah. Tonnika Haynes: So that smile when you answer the phone, yeah, that's worth a lot of money. Jimmy Lea: Tens of thousands of dollars. Tonnika Haynes: Tens of thousands. So go ahead and put your Vaseline on your teeth- Jimmy Lea: Mm-hmm ... Tonnika Haynes: and, and start a- smiling. Jimmy Lea: Yeah. That's an old theater trick. Yes. Are you a, are you a musical theater person? Tonnika Haynes: No, but I just know about- Where are you pulling that from? ... Vaseline on your teeth and, 'cause you get tired of smiling. You, you know, at the conference, you have this whole muscle thing. You're like... Jimmy Lea: Uh, yeah. Tonnika Haynes: Keep s- keep, just keep smiling, smiling, smiling. Jimmy Lea: That's right, David Boyes: Dorothy. Those are important numbers, uh, to know how much does it cost to get that phone to ring. Tonnika Haynes: Mm-hmm. David Boyes: Uh, in some cases it can be, uh, you know, several hundred dollars depending on really all of those factors around generating those phone calls, and then what that ties into when the phone does ring, um, and we don't ask for the appointment. Has that $850 or $1,100 just walked over to my competitor across town? Yeah. But it also sets the stage when we're talking about coaching and development to bring it back to what's in it for me. As a service advisor, you know, most high performing shops are incentivizing their advisors on these, you know, these GP numbers and, you know, there might be other metrics on Google reviews, maybe have spiffs for these different things. It all requires us to generate the appointments and get those vehicles in so that we can have an inspection and we can, you know, generate the, the estimate and ultimately have a sale, and then make this an amazing experience for the customer so they're gonna come back next time. Tonnika Haynes: Mm-hmm. David Boyes: Uh, at the very front end of the phone call, you know, it, it takes X number of dollars to make the phone ring. When that phone rings, the customer, if they're a first time caller- Uh, they're likely y- we as, as a business are likely setting the stage within that first 15 to 20 seconds for the length of our relationship. So based on those initial interactions, we're going to begin setting the stage of how well this customer visit is going to go, uh, how much that we're developing trust with this customer. Do they trust me as an advisor? Do they trust this business, that we're experts and we're gonna help them, and we're gonna do so in a, in a fair and meaningful way? And then also, uh, we're going to set that basis for a repeat customer. Jimmy Lea: Mm-hmm. David Boyes: So that, that's where we get into the, the longevity of our relationship. Interestingly enough, so much of this happens at the very first moments of that very first phone call. And when we acknowledge that as a service advisor, I'm like, "Oh, that does tie back to the paycheck I get." As a business owner, "Wow, that ties back into the stickiness of my customers." I love, you know, repeat customers. I love repeat business. So we wanna drive these skills up front. Uh, Taneka, you talked about, you know, sitting down and going through, um, some of these calls and the, the service advisor reaction. Have you really developed and, you know, share your expectations on how you'd like the, the phone answered? I'm not asking about a script. Tonnika Haynes: Mm-hmm. David Boyes: But like that flow, right? We don't wanna create robots. Right. What have you done at, when you, you know, train and develop your team on here's what I would like to hear from you? Tonnika Haynes: So I haven't honed that in 100%, but I, I do know that we wanna thank them for calling. David Boyes: Mm-hmm. Tonnika Haynes: We wanna know how did you find out about us? Great. Is this your first time calling? How'd you hear about us? So, so we can track that, right? Yeah. Was it a repeat? Was it a neighbor? Was it a Google? How did you... Was it a postcard? How did you hear about me? Um, what can I help you with, and how soon can I get to it? Can you bring that in today or tomorrow? And, um, and smile. So I have these little things that I want them to say that's on the side- Yeah ... of their computer, and I don't want you to sit there and read and just say, "Oh, well, yes, sir, how can I help you today?" I want it to flow naturally because that's who we are as a shop. We- we're not a scripted shop. We're, we're a bunch of goofy people, actually. People. We just happen to fix cars. Um, and that's who we are. Yeah. And I want that to come through. I want you to be friendly. I want you to re- when they come in with the cat or the dog or whatever, please not a cat, but the dog. I want you to put in the notes, this is, this is that customer's name and this is what their dog's name. If they refer to their, their car, "My car's name is Pearline." If you called my car by his name, I'm not taking it nowhere else So I want you to build that relationship. And so I don't have a script and I don't have a formula yet, and maybe I should work on that. And, um, we do have like a SOP. Yeah. Probably should do a better job at that. But then what you just said made me raise my eyebrow, like, I should do better with that. But we do have some things that I'm, that are non-negotiables. David Boyes: You've got your flow there, which is great. Mm-hmm. And I think you're, you're doing better in that than, than- Yeah ... uh, some owners that, that we talk with. I encourage, I encourage everybody to have a flow, right? Yeah. We, we wanna kind of go through the conversation. I'll tell you the number one, um, deficit that I hear within the first probably 10 seconds of a phone call is asking for the customer name, right? So- Right ... "Thank you for calling ABC Automotive. How may I help you? Um, yeah, I can help you with that. My name's David. What's your name?" Jimmy Lea: Mm. David Boyes: It's so simple. Yeah. And, uh, I listen to call after call after call. I mean, these, they, they pop out because of our AI call analysis, but where we go through this whole process and we've had a 90-second call or a two-minute-long phone call, and at no point ask the customer name. Tonnika Haynes: Right. And then you assume that the name on a caller ID is their name. David Boyes: Mm-hmm. Right. Tonnika Haynes: That, that's a problem, too. I know that we were doing... I was doing it as well. Yeah. I would do it as well. David Boyes: Yeah. Tonnika Haynes: But, um, and, and with that, I had a little challenge saying, "Hey, I want to see you guys' name on the, the review." Yeah. And it really bothers me when a client calls to check on their car, and I have to, have to answer the phone, "Hey, who was your service advisor?" "Uh, I don't know." What? David Boyes: Mm. Tonnika Haynes: They need to know your name. David Boyes: Mm. Tonnika Haynes: So I had to make sure that everybody had their own business cards when the car was dropped off. "Hey, my name is Stuart. This is who you should call to check on your car. Everybody here can help you, but I'm the main person." So I think a lot of people just don't do that, and say, "Hey, well, my name's Tanika. Who am I speaking with?" Great. "Have you been here with us before?" David Boyes: Mm-hmm. Tonnika Haynes: You know, if it doesn't pop up on the caller ID, "Have you been here with us before?" Yeah. But the caller ID pop up, that's a game changer. Am I skipping ahead? Should we not go that far yet? David Boyes: No, you're fine. Yeah. Tonnika Haynes: Thank you, David. Yeah, just be ready. Yeah, be ready when, when David Voigts calls Brown's Automotive, and you call and say, "Brown's Automotive. This is Tanika. Hey, David, how can I help you today?" What is that? What are you doing? You knew I was calling. You know, like- Yeah ... yeah, caller ID exists. People forget about that. David Boyes: Yeah. Tonnika Haynes: But- They do. They do. But it, it's just extra special. Yeah. And that's what the caller ID... I know one thing I do when the customer's walking in, and if I know I have a blue Toyota Coro- Corolla coming in at 9:00. "Who is this coming in?" Yeah. "Hey, Mrs. Such-and-such. Good morning. Oh, hey." Instead of saying, "Can I help you?" Yes, you can help me. That's why I walked through the door. David Boyes: Mm-hmm. " Tonnika Haynes: Hey, M- hey, Mary David Boyes: Jane." Or, "Hang on a second. I'll be with you in a second." Tonnika Haynes: Yeah. No. David Boyes: Don't do that. Tonnika Haynes: Don't do that. David Boyes: Yeah. Tonnika Haynes: So, um, there's a lot to be said about customer service, and there's a lot to be said about s- calling people by their name. Jimmy Lea: Amen. Tonnika Haynes: Yeah. David Boyes: It creates familiarity. Yes. And, uh, when, when we have familiarity, we have a relationship. Mm-hmm. It's in- it's potentially implied. But people love to do business with, with the, the folks that they have a relationship with. Mm-hmm. And they're inclined... You know, this is the fun thing about consumer behavior and human behavior, is when I have a great experience, I wanna rally my friends around that too. I want to include them in the joy that I get to experience when I come see Tanika and her team. Yeah. So I'm gonna- I, I'm gonna be much more likely to tell folks about it. If I have a meh- Meh ... average experience, it's probably not gonna come up in conversation. I'm not gonna stick my neck out there. But, um, how do we do that? Well, we address people by their name. We know when they're calling, right? I might even be pulling that up in my shop management system or my CRM. Just the s- the second the phone rings, it's gonna pop and present that information. "Yeah, I saw you were in three, three months ago, and we had looked at, you know, X, Y, Z on your vehicle. Should we add, add some additional time to take care of that this time?" Right? It, we have an awareness. They have confidence in us. We know them as a person. We know their vehicles. And now we're, we're joining together with our customers. Mm-hmm. Yeah. Uh, at, at a common goal, right? And it comes back to their safety. Well, Tonnika Haynes: so what'll happen is you'll get a client, and, um... Sorry about the background noise. That's all right. You'll get a client, and they're not thinking about their car. They, they, they've grown to love you. They've grown to know you. They know you by your name. And then you made the recommendations last time. They trust you enough that they are just gonna be like, "Okay, whatever. I'll talk to you about it next time. Tanika's gonna remember that for me." Say, "Hey, Miss Mary Jane, you remember we talked about..." "I don't remember we talking about." "Well, here's a copy. I'm gonna send that over to you. We're gonna look at it, these things again." Yeah. It's just like having a whole system, and then you become that person. It's like I don't have to remember what my car needs 'cause Tanika and her team have the history, and they know me by my name. David Boyes: Mm-hmm. Tonnika Haynes: Right. And they're gonna take care of me. David Boyes: The paradigm shift there is I, you know, as a service advisor, I'm the expert. Tonnika Haynes: Mm-hmm. David Boyes: As the service manager, I'm the expert, right? You've come to me because of our and my expertise, and I'm sharing the belief that you wanna be safe and you wanna care for your vehicle. So allow me to make these recommendations. Allow me to, to keep that, those notes about our previous interactions so that when we meet to, when we meet again, we can make sure that w- you know, we're, we're not starting from zero- Tonnika Haynes: Mm-hmm David Boyes: that we already have this information available, and we're going to improve that experience. Tonnika Haynes: Yeah. David Boyes: Um, on the, on the call coaching side of it, um, you know, I, I think at some level you've kinda normalized it in your shop, and I'd love to learn more about how, you know, how did you do that? It's, it's not typical, I would say, that people are just, like, rallying around, "Let's listen to calls," right? 'Cause part of it is, you know, the exposure or this kind of fear of judgment. But once you normalize that and make it consistent, um, I'd love to know how you've done that and, and keep the, uh, the Big Brother mentality out the door. Tonnika Haynes: Well, I don't, well, we've got cameras, and we've got these things recording the calls. And, and first of all, these calls are not being recorded to get you. These calls are recor- Yeah ... recorded to cover your butts from that crazy person that swear they didn't say it. Mm-hmm. These calls are recorded to make you better. Um, I remember Chad say, "Hey, just put it on the calendar. Just put it on the calendar." It's like ha- having that one-on-one for the first time. Nobody knows what to say or to do. I'm not trying to attack you. I'm just trying to make you better. So let's just... I listened to my call. Be vulnerable. Me. Hey, Jimmy Lea: Yeah ... Tonnika Haynes: you don't wanna listen to your call. I didn't wanna listen to my own call. But let's, let's do this. It's just on the calendar. And like I said, the defense will just break down a little bit at a time, and I found that with my one-on-ones again. Like, we do a first Monday one-on-one. If I was late or if I skipped the one-on-one, they're like, "Well, why did, I didn't get my one-on-one. Am I in trouble?" They look forward to it. Everybody wants positive reinforcement. Amen. So if you keep it positive, and then some- like, "Hey, I looked at 10 of your calls, and out of the 10, only 3 of them were coachable." Or, "Hey, you remember when we started out, how you would have, like, a 11 bad calls out of 20? Dude, you only got two this time." So make sure we measure it, okay? Schedule it, measure it, keep it going. Know you're uncomfortable, they're uncomfortable, and just say- I don't wanna do this. Nobody wants to do it. Nobody wants to lift that... Well, a lot of people don't wanna lift the heaviest weight for the muscle gain. Mm-hmm. It's gonna be painful, but it's gonna get easier. It's gonna be easier for me and you as the coach and the coachee, or is it a coachee? Whatever. So, I mean, it, it's... I don't know if there's an easy way to put it, but I just know that you just keep doing it, you be consistent, and you let them know if you're uncomfortable. Like I hear shop owners say, "How do you start this one-on-one stuff? How do you start this coaching stuff?" You just start it. And you're just like, "Ooh, hey, I don't know what I'm doing either. Let's do this together." Yeah. "Let's, let's get better together." Like, I'm listening to my calls too. We're all getting better together. So I would just say start it, put it on a schedule, make it, make it pop up, show up. Yeah. Wednesday, coaching calls. Jimmy, one of the- Schedule it. It's ready to go. David Boyes: Yeah. That, that's perfect. I, I, I love the perspective too. And Jimmy, one of the, you know, the things that I share with owners consistently is be consistent. Mm-hmm. So I think the, the technology drives that, right? We're delivering an email with, you know, here, here's a, a top call, here's a coachable call. Here's some additional information. So delivering that is important, and the technology really helps us drive that consistency in this case. So, um, when that, that email comes out, here's a call example, you don't have to do anything with that today, or you can. If you don't, there's another one tomorrow, right? Mm-hmm. And we wanna create that normalcy. And th- this is the part that drives change, is one, you know, we're, we're making this normal. Yep. And Tanika, you were just talking about that, right? We're gonna put this on the calendar. People begin to expect it, right? It becomes normal for them, and that's a super important milestone in the coaching, training, and development process, is that sense of normalcy in the shop. And then, um, u- understanding the expectations and, you know, where do we have the opportunities. Um, Tanika, you know, one, one thought that comes to mind here is, you know, you'd mentioned at the beginning, like ask for the appointment. As you began doing this, you know, what, what did you begin to understand and, and see happening across, you know, the phone calls and across your organization? What patterns began to emerge? And really, what's that aha moment you had where you're like, "This is bringing value to me while I'm bringing value to my team"? Tonnika Haynes: Ooh, that's a good question. So when we start asking for the appointment, you know what? The calendar filled up. David Boyes: Yeah. Tonnika Haynes: Yeah. So the marketing was working. And, um, but the big aha moment... Ooh, that's a good question, Dave. You got me on that one. Should have text me that before you asked me that one. I'd been ready. David Boyes: My Tonnika Haynes: apologies. Phone with you. Aha moments with phone calls. I don't know. I, I really, I can't answer that one for you, but what I do wanna say before I forget the chance, don't get the chance to say it, when they're sitting beside each other up front and they're lis- 'cause they're, everybody can hear everybody's phone calls. Mm-hmm. I can hear them say, "That was a good one. What was that one about?" Or like Stuart would tell Hailey, he's like, "She's, she's had a lot of good phone calls here lately. I can hear the change in the way she's handling the phone calls." So again, um, may have got a little bit off subject, but them helping each other and encouraging each other. Maybe they can only hear one end of the phone call, but there's some key words like, "Oh, you killed that one." Jimmy Lea: Yeah. " Tonnika Haynes: You killed that one." Or making that sale on the phone call. Yeah. "I heard how you delivered that BVI. I heard that delivery. You gave them the good sandwich," and they said yes. Like this morning, she was like, "She said yes to everything." It's like, "God, it's working." Imagine that. Love it. Imagine doing a training, following the instructions, and it actually working. Jimmy Lea: Yeah. Gotta David Boyes: love that. It really is the aha moment too, right? Tonnika Haynes: Yeah. David Boyes: You're, you're going through, you're driving consistency. You have, you know, some form of flow and expectations, and you're learning from one another. I love the fact that- Mm-hmm ... they're listening at least to one side of each other's conversations- Right ... in real time. Tonnika Haynes: I David Boyes: think I'm lucky Tonnika Haynes: with that- And then getting to populate from that ... with my team. David Boyes: Yeah. Tonnika Haynes: I think I'm lucky with my, 'cause they're, they're not in competition, and, um, it's like how do you keep them... I don't know. God blessed me with that, but I'm just lucky that way. But encouraging each other- So. Jimmy Lea: It's good. That's good, Tanika. You, you've set up a solid culture there, solid people. They've got great results. You're listening to the phone calls. Consistency, like David's talking about. You know, um, hearing one side of the conversation helps a little bit, but if you, if you, as an owner, if you're only listening to half the conversation and you are not booked up three, four, five, six, seven, eight days in advance, chances are you're missing the other half of the conversation, and you need to listen to it. So you do need a device, a program, a, a hardware. You need a, a phone system that allows you to listen to all sides- Mm-hmm ... of the conversation. You've g- just gotta be able to do that. You gotta be able to do that. Now I'm gonna give another shout-out here as we work in our marketing. So a lot of times I hear shops talking about their marketing. "Well, my marketing's not working. I'm not... It's not working. It's not working." A lot of times it comes back to the phone call. Mm-hmm. How well is the phone call being handled or treated from an advisor? But speaking to the marketing part, we've got a shout-out here for the institute is holding a marketing intensive this October 26, 27, 28. Tanika, I just got off the phone with Brett Faidley. He is signed up. He is coming out for Mars Conference, so if you wanna get signed up as well, sister, we'd love to have you out here. Tonnika Haynes: I gotta get a real flashy jacket for that one. Jimmy Lea: Uh-huh. Tonnika Haynes: Pull out my Jimmy Lea: rhinestones. Right behind that Mars Conference. So if you got your smartphone there in front of you, grab out your smartphone, turn on your camera. There's the QR code right there. Oh, man. Flash the QR code and get registered. The, the, uh, the Mars Conference is going to be awesome. It is a conference where when you are done with the workshops, it's a three-day conference. When you're done with that three-day conference, you have 2027 mapped out, ready to go, and you know what you're gonna be doing month to month throughout that whole next year. It's super awesome. I, I love the Mars Conference. David Boyes: I do too. So Jimmy Lea: come- David Boyes: I was at the last one. Excited to be there. I'm, let me just say I was there as a participant at the last Mars Conference. Tonnika Haynes: Mm-hmm. David Boyes: And, uh, one, getting to, you know, to interact with so many, uh, friends across the industry was great, but also, uh, you know, I, I, I don't own a shop. I own a, uh, communication business. I took so much away from that that I immediately applied. I can speak from my own experience. Uh, and I know, uh, you know, many of the participants there that took those components right back to their shop and made immediate changes. So it is, uh, it's not just a, um, it's not just a workshop where you're gonna come away with a flashy workbook and put that in a dusty cabinet somewhere and never do anything with it. I promise you, you attend the Mars Conference, and, uh, you will come away energized and ready to make a real difference in your shop Jimmy Lea: Yep, for sure. For sure. Tonnika Haynes: All right. Like I s- I'm never gonna be at work if I keep coming, following you around, Jimmy. David Boyes: Just imagine your wardrobe, though. Tonnika Haynes: Oh, I know. It'd be so good. Jimmy Lea: It'd be so good. Tonnika Haynes: But no, we'll see. I, I'm thinking about that. I thought about what we talked about the other day, but we're not gonna get off subject 'cause I do that a lot. David Boyes: It can happen. Jimmy Lea: Yeah. David, what else? What else can we talk about with phones, phone systems, programs? Um, can we track our marketing using your phone system? David Boyes: Yeah. Uh, just on that very note, you know, the, uh, uh, we'll talk about this a little bit this year at Mars as well, but, you know, market tracking is important, right? We, we spend a lot of money, and understanding the performance, uh, is important. So with our phone system, you know, we can provide, uh, market tracking numbers if you have different campaigns, mailers, text messaging, website, uh, related, uh, leads that you're generating. Um, we can certainly provide unique numbers. The customer experience is the same, and the, um, you know, the shop experience is the same, except you have all of this additional data about, you know, how many calls were generated. So that's important to know, and, uh, it's also important to, uh, use that as a, you know, a good baseline of information about your capacity to manage phone calls in your shop. So when we look at some of the, uh, the other performance metrics, how long does it take us to answer the phone? Are we answering the phone, right? Jimmy Lea: Mm. David Boyes: In order to ask somebody for the appointment, we have to first answer the phone. Uh, and if you're spending this money on marketing campaigns, there are a variety of reasons, and I'll just tell you one example that I hear often from owners is, you know, they put out a marketing number and they, you know, advisors, uh, might believe that it's, you know, it's generating bad leads, something like that, so they won't answer that phone. Um, but we wanna, we wanna understand, uh, the behavior of what's going on. Is it something that we can control? Um, are, are we effective in the marketing campaign? What information do I have around that? And then additionally, uh, running that into the call analysis, uh, so that we understand are we, are we converting these, right? If we're generating the leads, are we actually generating appointments? And then, uh, from that point, if you know you have the appointment, you can measure your performance, uh, go forward. So there's a lot of data that we can capture, um, other than just sending in all of these phone calls to the main number. Jimmy Lea: I love it. David Boyes: Mm-hmm. Jimmy Lea: I love it. I love the, the phone is such a powerful tool. I love when we can multitask that tool and do multiple things with the, the same tool. Very cool. Very cool. But i- if there a- any questions, comments, concerns from our audience, we would love for you to type those in. If there's questions for David or questions for Tamika, go ahead and type those into the comments section. While they're doing that, I will say if you are trying to keep up with me, good luck. But you can find it on our website. The website page is, uh, wearetheinstitute.com/events. That's all of the events that are coming up here in the very near future where you will see the institute participating and locking arms with the industry to help elevate the industry. Our motto, our mantra is, better business, better life, better industry. We're gonna lock arms with you as a shop owner so that you have a better business. The net result of you having a better business is that you have a better life. Tonnika Haynes: Mm-hmm. Jimmy Lea: And not just you have a better life, your advisors have a better life, your technicians have a better life. Your, uh, your partners have a better life. Your spouse Your advisors' significant others, their spouses, uh, their, their technicians and their spouses, the, and their children. Everyone elevates, everyone breathes better, everyone sees a bluer sky and greener grass when we have a better business, a better life, and our commitment is that we will help this become a better industry. Looks like there's a couple of comments that did come through. Oh, no, that's Raleigh posting out the webpage for the events. Yeah. Uh, super awesome. Super awesome. Uh, last final thoughts, final ideas. David, we'll start with you. Tanika, then to you. Yeah. That we can help this industry grow. David Boyes: Tanika, thank you for joining today and, and sharing your experience. It's super valuable for, for me as a provider to our industry that, uh, we understand how we're driving impact. So thank you again for that. Thank you for your trust and support. For the, uh, the audience, uh, Call Inbound is our company, callinbound.com. Uh, we provide communication services, uh, call tracking information, uh, advisor call handling performance metrics, and AI call analysis. But above all, we're part of the industry, right? So, uh, I got my start with, uh, with the institute in a 20 group. Got, you know, very ingrained in the industry, uh, while I was building my company. And, um, you know, I'm proud to say that I'm part of the, uh, not just the automotive aftermarket, but the, the service repair industry. Thank you, Tonnika Haynes: gentlemen. I wanna make, make sure you know that I appreciate your company. Um, I don't know how many employees you have, but it seems like they're all just sitting in the same room waiting to help. I can send an email and I get a response so quickly, and it's always been consistent great service, so I do appreciate that. And, uh, anybody that's on the fence, whether you, you know, I'm like, "I don't wanna listen to phone calls, that's just another thing for me to need to..." Do it. Listen to the phone calls. Start with yourself. Start with yourself as the owner. I always say start, start with yourself. I always assume that I'm the problem, then I can work from there. Listen to your phone calls, and if you think you're good and then you listen to them, you realize how bad you are, think about how bad your team is if you're not coaching them. So get them in coaching call services or what- whatever. Listen to the phone calls. Get everything in order. And not only will you make better sales and better connections, more appointments, but I really truly believe that it could save you a lot of heartache. Yeah, they record bad calls, too. Bad calls from the other end that you're, you know, that you need, I hate to say for court, but anything. It's like, "Hey, sir, we've got that call recorded and that didn't go quite the way you're saying it's gonna go." So that's another part to it that could, that could be very important in your shop. We call that David Boyes: the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. Yeah. David Boyes: We'll take that to the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: It, it, it's an important to CYA. Exactly. You gotta cover your own behind. Tonnika Haynes: There's a great... That's a great tool for that. Jimmy Lea: Yep. Yep. Yep, for sure. Well, with that, thank you very much. David, thank you for being here. Taneka, thank you very much for being here. Tonnika Haynes: Any Jimmy Lea: time. Look forward to seeing both of you very soon at our next conference, and to give you a big hug and say hello. Uh, bring your best jackets, David. Say Tonnika Haynes: less. Gotcha. Say less. Back in the David Boyes: studio. Jimmy Lea: Yes, yes. Very much looking forward to working with all of you in the very near future. And for everyone that is listening, thank you so much for joining us today as we talk about building a better business, a better life, and a better industry. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence, and we're here to lock arms with you and make a difference. Click on it. Come find us. We're here to help. How can we help you? Let's make a difference. Talk to you soon.

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