How to Build Your Personal Brand | Lola Schmidt and Kim Walker - Episode 5

About this episode

In this episode, Tonnika Haynes is joined by Lola Schmidt and Kim Walker for a candid conversation about navigating business ownership, brand authenticity, and the importance of community engagement. Kim shares her journey from education to entrepreneurship, underscoring the value of finding your footing and staying true to your strengths. Lola offers practical branding advice, encouraging listeners to keep things simple and consistent while remaining authentic. Both guests agree that for struggling shops, the most effective—and often free—marketing begins with networking and showing up in your local community.Timestamps: 00:00 "Kim's Spider Story"03:44 "Gym Encounter Shocks and Spreads"07:06 "Ready for Montana Cold"13:28 Women's Role in Business Support14:44 "Know Yourself, Your Partner, Boundaries"18:15 "Timing and Communication Challenges"24:03 "Queen of Genuine Kindness"26:44 "Discovering Identity and Natural Gifts"30:50 "Learning Boundaries and Saying No"32:06 "Expo Overwhelm and Recognition"35:05 "Fostering Connection Among Women"39:41 "Downshift to Gain Power"43:57 "Lessons on Million-Dollar Success"44:43 "Tracking Numbers Painfully Essential"49:10 "Brian Always Figures It Out"54:58 "Marketing Tips for Struggling Shops"57:32 "Challenging Assumptions About Representation"59:28 "Kids, Pajamas, and Montana Plans"