Auto Shop Ministries Episode 1: Launching Faith-Driven Leadership in the Shop
With Devonte Tidwell
Now playing — Master Tech to Millionaire
About this episode
Episode one of Auto Shop Ministries introduces Devante Tidwell as chaplain and outlines a weekly, faith-based series for shop leaders. This episode focuses on how…
Key takeaways
- —Trust is an essential intangible that scales well in business.
- —Biblical principles can provide practical guidance for leadership and personal growth.
- —Evaluating small tasks can reveal a team member's potential for greater responsibilities.
- —A strong process is crucial for making effective hiring decisions and promoting team members.
- —Integrity in small actions reflects a person's overall character and capability.
Frequently asked
- How can I evaluate if a team member is ready for more responsibility?
- Look for consistency in how they handle small tasks; if they excel in minor responsibilities, they are likely ready for larger ones.
- What role does trust play in business leadership?
- Trust is fundamental for effective leadership as it allows for delegation and empowers team members to take initiative.
- How can biblical principles be applied in a business setting?
- Biblical principles can guide ethical decision-making, foster integrity, and encourage a culture of service and respect within the workplace.
▸Full transcript
What's up, superstars? This is, uh, Joe Adams with Adams Automotive, the number one shop in America. This is Master Tech to Millionaire presented by Auto Shop Answers, where we talk about the transition from technician to business owner, CEO. Today we are so excited to launch episode 1, if you want to call it that, of our Auto Shop Ministries series. Uh, you know, we talk a lot about You know, we talk publicly that we're a faith-based business, that we do everything for the Lord, but, um, you know, Todd, our CEO, had this wonderful, this beautiful idea really to, uh, to make it even more official and to offer, um, you know, sort of a pathway or
a lane for us to funnel those, uh, our spiritual conversations towards and to shepherd our people in our network. So we get the question all the time, "You know, you guys are open 7 days a week. What do you guys do about people that want to work on Sundays?" And we say, "Well, our business is a ministry. We want to change lives and we want to be able to shepherd the people in our flock."
So I'll stop talking. We are here with, I was just talking to him. His name's Devonte Tidwell. We're coming up with a title for him. I'm going to go with head chaplain. You're the chaplain of Auto Shop Ministries now, Devonte. So I'll get off the mic. Why don't you introduce yourself? Tell them about who you are and then we'll get into it.
Yeah, man. So I'm super honored to be here honor to be with everybody else. My name is DeVonta Tidwell. I'm a kid from Dallas, Texas. Don't hold that against me. Of course. But to be fair, I'm not a Cowboys fan. So, you know, that makes it better. I do love the Chicago Bears. I grew up Chicago household, went to college in Chicago, all of the good stuff.
So, and my Bears are finally doing better. So listen, it took us a long time, but we're here. But I am so grateful, man. I've been in ministry now for well over a decade. But also what's cool is I've got experience outside of it. You know, I've got experience traveling around the world as an itinerant speaker and also, you know, working in corporate America, even in the auto industry, which is cool.
So I've seen a lot of the cool concepts, and I believe that the Bible and business run hand in hand, that there are principles that we can put in place right now to make us not only better individuals, but better leaders, but better stewards, you know, have higher character, high integrity. So I'm really, really excited to be here, and I'm excited to dive in.
I know there's some people that are hungry to get some, some practical cool stuff for sure. Yeah, so before we, uh, get into like the meat of the content, which I'm really excited to unpack, um, you were giving me a little preview and I'm curious just as much as everybody else. Um, I just want you to lay out, so what can, what can people be expecting from— we're going to release this episode, uh, the idea is every, every Sunday, you know, we'll have a 30-minute or so, uh, episode on, on just getting your preaching and getting your business, uh, ministry in.
So you want to just kind of lay out for the people what you kind of have in mind, how you want these to go? Yeah, absolutely. So the hope is that we give biblical principles that, again, encourage you, inspire you, but also equip you to be a better leader, but also a better husband, a better wife, a better father, like all of these different things.
They're not just exclusive to business, but they can be applicable from business to the rest of our life, which is the thing that I love about God is like he can give one thing in the living, breathing word, right? And that we call the Bible, and literally we can apply it to every single area. So people can expect to hear something that I can take notes on.
They can expect to hear a challenge that they, you know, I'm going to give them every single week and that we'll get behind and talk about where we've seen this practically. But that challenge then will be something that they can put in place on Monday to make themselves ideal, you know, and live an optimal life. That's the goal. So you'll hear something, you'll hear one scripture a week, something that you can meditate on, that you can listen to, that you can, you know, pray about, that you can recite and remember every single week, one scripture, and it will unpack it..
And it'll be something again that is not just inspirational, but it'll be practical. And then we'll give you something that, you know, to encourage you, keep you uplifted, you know, until you get back to us again on Sunday. That's the, that's the goal. And then we do it all again. That's the goal, man. Well, I'll say last thing is that, you know, I've been doing this, uh, well, really my whole life, my family's business.
But, uh, you know, I've been full-time for like 6 years now. And I'll say nothing— I truly believe there is nothing more sanctifying or, you know, that can be utilized to develop a deep faith than trying to run a business and run a family business. Because you just— you need Jesus, man. There's some days where it's like, how am I gonna do this?
Like, there's so much pressure. And, uh, you know, you can't have a big ego, and every time you do, you're real— you're kind of reminded, uh, you know, who we work for. So, uh, right, right. Pause there. But I'm super excited to hear from you. What do you got for us? Week 1. Yeah, so week 1, I want to talk a little bit about how trust scales.
You know, in business, I think we talk a lot about, you know, is it sustainable? And is it scalable? These two questions that people are asking ad nauseam to be successful. But one of the things that I want to kind of flip on its head a little bit about scaling is, what about the intangibles? There are some intangibles that scale very well, and trust being one of them.
You know, I found that what people are missing a lot of times is trust. It's not the competence. It's not even the knowledge. There's a lot of people who have the competencies, the knowledge, the wisdom, the experience to get a lot of things done. They just don't necessarily have the trust in order to go and do it. So I want to open up a little bit about trust.
And, you know, honestly, I have this scripture that I think is going to help us unpack it a little bit more. So let me read one scripture, Luke 16:10. It says this: The one who is faithful in very little will also be faithful in a lot. And the one who's unrighteous in a very little thing will also be unrighteous in a lot.
You know, what's interesting about this is that this gives us a concept and a strategy to life, Joe. It's not just information, right? If you really reverse engineer this scripture, it gives us a tool, like it almost gives us a metric that we can use to judge people on whether or not they can handle more. So what's cool is like, I'm like, man, how do I know whether or not I need to hire this individual?
Or how do I know whether or not they're ready for promotion? Or how do I know whether or not they're ready to move into another level or another department or into another city? We relocate altogether. Well, here's a cool tool. You should ask them and ask yourself, are they consistent in the small tasks? What are the tedious, boring things that they do extremely well every single time.
Because this is what Luke is telling us is if you can see it consistently in the small thing, then you will see it naturally in the bigger things. Nobody wants to be around somebody that only is, you know, buttoned up when the boss is around, right? Like, that's not somebody that I want to— I want to promote them. I want them to be the same person.
I want them to be consistent all the way through. Like, I don't want them to, you know, do well when they know the email is coming to me, but then be mean in the email that's going to their peer, right? I don't want that space. I want to be able to see like, hey, no, I know that the same level of excellence I command and that I get because I am a superior leader or a supervisor or an up leader, or I'm in the C-suite, or whoever you may be to your, you know, employees or individuals.
I want to know that the same way you treat that person that walks in that doesn't know anything from Adam, no pun intended, and doesn't know anything from Adam, you know, like, I want to, I want to make sure that you're treating them with the same respect that you treat me, not because I'm just providing you with a paycheck or providing you with advancement or influence.
Ask yourself, what is the consistent small task that they are doing extremely well over and over and over and over? When they have to clean up their workspace, is it done the right way? Even when other people say, man, y'all, you don't have to do all that, you're doing too much. You know, are they making sure that they're walking around and picking up the trash that they didn't even put on the ground?
You know, so like, it's stuff like that. Have you seen that? And have you seen in your own life? Like, yeah, let me, let me— so if I'm hearing you correctly, it's like, I can't— if I can't trust you with a little, I can't trust you with a lot. And it's like, how does it manifest? How does that manifest itself in your workplace, and how do you identify it?
So my anecdote that just came to my mind when you were talking about that is, um, you know, my dad's got this rule. Actually, let me tell a story first. So I'm, I'm in the shop, and we've got this staircase— for those of you that have been to, uh, uh, our Blaylock location that are listening to this— and it goes up to our corporate office, and there's like a huge— there's like a coffee stain on it, you know, somebody spilled spilled coffee and it was just stained there.
And I noticed that it like had been— it had clearly been sitting for a while. So naturally I like went and got a paper towel and just like wiped it up. And Greg, if you're listening to this, Greg, shout out, in our recruiting department, he was like— he like saw me doing it and he was like, nice. And I was like, what?
There's a— there's a coffee stain. He's like, well, you know, like you— and he told me this story about what he learned in his last career about, uh, you know, doing the little things well. And, and he was like, well, you're just, you know, you didn't have do that, and you did. And I'm like, well, I had to do it. Like, right.
And the reason I had to do it is because my dad, you know, my, uh, my dad Perry Adams, he's our founder, he has this rule. He's like, the way you do anything is the way that you do everything. It's like, it's like who— I love that. I think about that all the time. It's like, that is who you are. Like, you are the things that you do.
And like, having just like an extreme amount of integrity with the way that you do things. And that is biblical. There are other parts of the Bible where it's like like, you know, I don't know what the verse is, but it's like, do everything as if you're working for the Lord. Yeah, everything in excellence is unto the Lord, man. And that is— and my dad always says that.
He's like, you know, you rise to the level of your competence. And if you're not treat— if you're not stewarding the things you have well, if you're gonna walk past the coffee on your stairs, like, yeah, what— how could you expect 50 other people to clean it up, you know? So anyway, I'll get off my soapbox, but I, I hear what you're saying.
I agree 100%. You know what's special about that? I love that you say that your dad says you to the level of your competence, because on the opposite side of that, I think you fall to the level of your process. Okay. So if you, if you rise to the level of your competence, you will fall to the level of your process. So if you want to create the margin between the floor and the ceiling, your process needs to be high too.
I don't think a lot of people in business make bad decisions because they're unlucky. I don't think they have misfortune because they're unlucky all the time. I think it's because they have a bad process. Yeah. Like they're promoting people with a bad process.. And this is a practical tool that people can put into place right now to say, all right, this improves my process.
When I'm interviewing them, is it that they've been around for a long time and they're familiar? Or can I point to something that says, hey, actually, I've seen them clean up the coffee. I've seen them organize the candy bars. I've seen them, you know, go out of their way to make sure that a receipt gets to a client. I've seen how they handle the callbacks.
I've seen the details in the notes that they take in their journal when they're, you know, make, you know, interviewing prospects and looking for, you know, people to increase their, their margin, right, increase their workload, increase their sales, and whatever it may be, I've seen them manage the details. If you just started there alone, people will stop hiring mistakes. Like, it's not that the individual is a mistake, it's that the process they use is a mistake.
And then they got somebody because they were there for a long time, and they're not necessarily rising to the competency. So now they're falling to their process. Does that make sense? Yeah, it's shocking too how much I take— I mean, I've interviewed probably over 1,000 people at this point, and it's shocking how much I take into consideration just like how put together they are or how well they're dressed or how prepared they are.
Like, if somebody, if somebody comes in with a notebook and like, like they're taking notes during the interview, I'm like, okay, that's 90% of it. Like, you handle— you don't even work for us yet, but you handle The way you go about your business and your life is you treat everything with a high level of integrity, and your process, like you're saying, is, uh, it seems to be working for you.
So I love that. Yeah, absolutely. You know what's interesting about that too is we do it in certain areas, but we don't do it in all areas, right? So I love that you say how we do, you know, uh, something is how we do everything. But think about a babysitter. Would you let somebody babysit your kids that forgot to hit send on an email for a pre-interview questionnaire?
Like, it's like, hey, I I'm interviewing babysitters. I'm trying to see who's going to watch my kids. Oh, I'm sorry. I didn't send you that. Oh, I forgot to send you this verification of my identification. I forgot to send you my reference. My background check. My references. Oh, I'll get it to you. But can we just do the interview now? No, you wouldn't let them watch your children.
But we don't take that same process when it's time to hire the executive assistant. We say, you know what I mean? It's— we want the executive assistant that thought the initial meeting for the interview was on another day. Like, you can't manage your calendar. I don't know if I want you managing mine. Right. So that's that we do that process in certain areas.
It just doesn't scale over to the other. And that's why I love to say trust scales well. If you can learn how to put a process in place to prejudge trust, I think it'll, it'll go further for a lot of people in business today. It's so funny you're saying that. I, it's like I've never heard— we didn't really prepare much for this.
We're kind of just riffing off the cuff. And I agree 100%. Like, yeah, one, one, Todd, one thing Todd says all the time is he's like, how can this be wrong? Or he's like, you can't unsee it once you learn our our business concept, and I'm not going to get into our concept, but he's like, he's like, look, if you've— if I've trained you on the 10 things, like, and you don't do it, then it's a choice.
You're just not doing the one thing with integrity. So I know that you're probably not treating the whole thing with integrity. But I love the babysitter example. It's like, let's say you're interviewing a babysitter and she just forgets to tell you that she has a background and she forgot to run her— it's like, would you hire her? No. Then why do you have— why do you have lower standards for your business than you do for your, like, who's watching your kids?
Like, right, it's the same. I understand your kids are probably more important than your business a lot of ways, but like, can you think about it the same way? Like, do you have super high integrity with the way that you do everything? Another example is, uh, uh, we tell people in training it's like working out and getting in shape. It's like, how do you get in shape?
There's like 4 things: you work out, You eat good, you sleep a lot, and then you like don't drink alcohol and stuff. It's pretty much just that, right? And people all the time, they're— it's like, it's like trying to go to the gym and work out all the time and then just go party on the weekends and eat a bunch of junk food.
It's like, it doesn't— you're not gonna get the results. So no, you're not— stop skipping the steps. So anyway, exactly, exactly. I'll hand it back to you, but I love the analogy. I love it. Yeah, because again, you fall to the level of your process. So if there's no process in place, you will work out and then you'll get to the weekend and then you're drink yourself under the table and then wonder why the scale is going up instead of down.
It's like, but now you've wasted all of the, you know, moments. You've wasted all of the work. You've wasted all of the, the sweating, the pain, the one more reps, the hustle, the grind. You waste it on a poor process. Now your process is missing. Now you have essentially thrown all of the hard work because you committed to the results instead of the process.
Here's what happens when you commit to a healthy process. Now you know how the cake is baked. So when you make a good hire, and you hit that, you hit it out of the park, I'm sorry, when you make a great hire, and you say, you know what, that was a great decision. You know, one of the best compliments you can give somebody in business is you were a great decision.
I would love to hear all the time, I was a great decision. I was a great decision when I was hired. I was a great decision to be put in this place. I was a great decision to handle the expansion. What happens when you have a repeatable, impartial process, and you commit to the process instead of the results? Now you get to hit a home run again and again and again.
So hey, this process worked when we needed to hire the executive assistant. This process worked when we needed to find the babysitter. Maybe it will work again when we need to expand our C-suite. Maybe it will work when we need to make sure we have 11 bays with techs that all care. Again, you fall to the level of your process. So the way that you close the gap between the ceiling of your competency and the floor of your process is to make sure your process is extremely good because trust literally scales well.
So this is what Luke 16 is saying. So it's so funny that you talk about process being the most important thing. We, uh, we think about our business as a sport a lot, and we'll connect this back to like biblical principles here in a minute. But, um, you know, we, we point to like the best coaches of all time. So one of them is going to be, uh, Nick Saban, you know, if you've heard of him.
He's a championship— yeah, he's obviously— and then another one's going to be Greg Popovich, you know, he's a, he's a championship basketball coach for the Spurs. You know, Spurs won last night. You know, maybe they can, maybe they can come back depending on what part of the country you're rooting for. But either way, he famously said that he doesn't even care if the ball goes in.
He's like, I just want to have an open look. You know, he's like, I just want to run the play. I don't actually care if the ball goes in. I just want to run the play. And then Saban is notorious for like, he is a— he talks about a process-oriented— like, you could either be outcome-oriented or you could be process-oriented. And I play a lot of golf.
It's like very well talked about there. It's like most people are just so focused on like, well, I made a bogey. It's like, okay, but did you follow the process and did you detach yourself from the actual outcome? And that's right. Saban, you know, there's this story of him, like they're up 56 to 10 and he like, you know, some guy isn't listening on the out route and he drops the ball.
Or like this guy in the fourth quarter who's a third stringer, he just isn't paying attention and Saban goes ballistic on him. And I'm not trying to like glorify going ballistic on people. That's not what I'm saying. Like, I'm not— I hope people don't listen, they take notes, and they're like, the one note I got is go ballistic on my team. That's not what I'm saying.
But the idea remains, like, okay, he's Nick Saban, he's won like 7 championships, he is a freak on the process, and you either do it or you don't. Because the way that you do anything is just who you are. That's the way you do everything. And so, you know, I'll hand it back to you to connect it to biblical principles, but it sounds like if God gives you a little and he can trust you with it, then maybe he'll be likely to a little bit more.
Yeah, absolutely. Because I think it's, it's the way that you understand whether or not somebody can handle it, because otherwise that makes you a poor investor. It doesn't make them necessarily a poor investment. It makes you a poor investor because you chose somebody that wasn't handling the small details enough, you know, to handle more. You like— they were overwhelmed at level 2.
Like, why would you jump them to level 25? That makes you a poor leader. So I think it's something for us to evaluate and put this tool into perspective. You know, you talk about sports. Well, how does anything become muscle memory? By doing it over and over and over again. When you reach the point of success, you know, Steph Curry, I think Steph Curry takes, you know, 1,000 or 1,000 jumpers a day and 500 free throws a day, every single practice.
That's not including what they do in practice. And that's not including running the plays. That's just individually. So yeah, you know, he can shoot from 35 feet and then turn around and shimmy at the bench because he can tell when it leaves his hand, like if the process was perfect. And that's what we have to have when we're talking about trust, you can perfect the process of trust.
You won't always get who you trust right. You will get the process right in which you use the trust. I'll say that again, because I think it's really important. You won't always get who you trust right. People still are people. People are going to people. But the process you use to determine whether or not they are worthy of the trust in the first place can be perfected.
And I think when people understand that, This is what Luke 16 is saying. It's giving us a tool, not just a description. The one who is faithful in a very little thing is also faithful in a lot. And the one who's unrighteous in a little thing is also unrighteous in much. This is— I have somebody on my team that I have exercised this with and have been working with him, been developing him.
And I gave him a lot of projects and let him hit, hit the ball out of the park and set him up for a win. And okay, I'm gonna give him a little more and set step back and see how he handles it. But the thing about trust is it's difficult to give away. I completely understand, but it's necessary to give away.
So I had to give away some things that's like, hey, if this ball hits the ground, it's gonna cost me, or my name is on the line for this. But you know what it does if the ball doesn't hit the ground? It sets us up for a massive win. Like, we go to the moon because now not only is his confidence through the roof, not only does he realize the ceiling on his competencies has been shattered— it's like you can go further than you thought— but now our wins.
And I've ultimately promoted him to be my number 2. So literally from somebody who was just around and was young and was a volunteer to now being able to run things in my absence, it's because we continue to see, okay, you can trust a little more and a little bit more. And I have to be able to give that away for him to be able to thrive.
So yes, it's difficult, but the process is the same. So since I've seen now that that works for him, and that worked to get us a home run higher in him, I can use that exact same process for somebody else. Okay, let's give them a little bit. I know that that's something that we, you know, want to typically put our hands on, but I have to let it go because otherwise we don't build a system that is scalable.
And ultimately you have a good process, so you are quickly able to identify whether or not he has a good process. I think that's what people— they try to like silver bullet their way to having a good business, and it's like, doesn't— there's not going to be any podcast that like teaches you how to like silver bullet your way to a good— but you have to like like, you know, Todd has this phrase that he hates, and it's called, uh, it's called fake it till you make it.
And he's like, he's like, that's the dumbest phrase in the world because like Steph Curry can't fake it till he makes it. Like, he is confident because he has, you know, 30,000 hours or whatever of jacking up threes since he was a kid. And he speaks the language. Like, we talk about business as, you know, a language all the time. And if you want to learn Spanish You can't skip Duolingo.
Like, you can't just skip it and, and fake it. You can't— like, if I gave you Shakespeare in Spanish and I was like, all right, go speak on stage, like, do it, and you can't get up there and fake it. Like, I don't care how much charisma you got. And so you clearly have a process, you have integrity with the process, and you speak the language, and you have a high level.
You know, the Lord has— you know, whatever your perspective theologically is— like, has entrusted you with, uh, uh, you know, this guy has a good process, let's give him a little Give it more. I mean, that's how we think about our team members. And so, uh, you are now able to identify, and I think myself as well in our business, when you do hand the ball off.
Like, sometimes it's the hardest thing in the world to hand the ball off. Yeah, for sure. But when you do hand the ball off, it does not take you very long to see if the person that you hand the ball off speaks the language, if they— right— if they have a good process, if they do have a high level of competence. And they've, uh, I like what you said, if they've, if they've, the margin, uh, between the process and the competence, uh, is really good.
So I'll stop there. Yeah, yeah. No, I think, you know, again, I love that we're on the sports because I can talk sports all day. Uh, you know, a quarterback, you know, again, I talked about the Bears. My quarterback is Caleb Williams. The quarterback could run really fast, but you know what's faster than him running is him passing the ball 40 yards down the field.
Like, I can get the ball down the field faster than I can run 40 yards. And yes, I have to get to the point where I can trust you enough to say, yeah, I could do it myself. It would be a longer, more difficult road. But I'd rather trust you to get it done and go further. That's what happens. That picture of a completion of a pass is exactly what happens when we do the difficult thing.
Trust is 100% hard. It's difficult to give away. Like, let's, let's not sugarcoat it. Let's not sprinkle glitter on it. Trust is hard to give away, even to our employees that have been around for a long time. However, it shouldn't stop us from giving it away anyway. We have to— the ball goes further when we pass it. They say the same thing in basketball.
The fastest way to advance the ball is to pass it. It's not to run it yourself. Yeah, it's to— it's to pass it up the court. It's to pass it down the field. You know, I can— I mean, look at hockey. Like, hockey— the hockey puck moves so fast that the camera can't keep up sometimes. It's like, that's the best way to make an advancement.
And if we take that analogy and that example and apply it to business with trust, yes, it's difficult to give away Yes, it would feel better to me if the trust stayed in my hand. However, we could advance further if I would just give it away and let them run with it, let them pull off a win. And that's a repeatable process.
Okay, so let's try to, you know, connect it biblically back to the principles that we're trying to explore. So let's say you do speak the language, you're not faking it till you make it. Um, you know, for the people that get resources or they're, they're having resources, uh, that they need to steward well, how do you identify identify maybe somebody that is in your organization or works with you or underneath you?
We don't like to say underneath you, we like to say works with you. How do you identify somebody that you have entrusted a lot of gifts and talents or resources, that they're taking them to the next level, versus maybe somebody who's kind of let the ball hit the ground, like you said? Yeah, so, you know, I think what's important about it is evaluation and review is extremely, uh, a necessity— excuse me— for this process, because it doesn't make sense to put the process in place if you're never going to go back and actually see how it's working, right?
Like, we talked about baking the cake, we talked about the muscle memory, but you can have a lot of muscle memory and miss the shot. Like, you can have a lot of— you can bake the cake and it'd be nasty every single time. Like, nobody ever wants you to make anything for Thanksgiving ever again. So like, once we go back and we taste the cake, we see the shots going in.
I think what's cool and a very practical tool that maybe a manager, a supervisor, maybe somebody that's not an owner or an owner themselves can do right now is go out and buy go out and buy a journal. If you go out and buy a journal, and the reason that I say do it old school, writing with your hand, is because there's something about making sure that that's committed to memory.
It's something about sitting down and making sure that I'm going to give this evaluation, not just for a performance review, but for somebody that I've been intentional about watching their tasks. So you go out and buy a journal, and you say, okay, what was the small task that I gave away? Number 1. And when I gave it away, how did they do?
Number to. And the moment you said, okay, hey, you know, Tommy, I gave him this task of just delivering this, and did it get there on time? Did they go out of their way? I said, hey, they need to deliver this, but did they go stop and get a card? Or they delivered this, did they stop, get a card and flowers? Because we knew we were only delivering this because somebody had just got out of the hospital.
How did they go above and beyond? Were they excellent in the details? Because if you never go back and evaluate, this is just a cool idea. It's a cool process. It's something else to motivate you. But without something practical to put legs to it, you will see a bunch of people doing tasks. And we don't wanna just create people who follow a lot of tasks.
We wanna create expansion because when they expand, when they grow, when they shatter the ceiling of their competency, the entire organization lifts, right? They say a high tide raises all boats. So it's important not just to realize that I gave them a small thing and they were faithful in a small thing, but I can point to how. So then I don't have to sit back when it's time for me to think of, man, who could fill this role?
Or who could go to this location? Or who could be promoted in this space. I can actually have a log and I can go back and say, man, I remember when Tommy went out of his way on that delivery to write a card, to give flowers, to offer condolences. And that was something that showed me that the details matter to him. So if he would do that for a delivery for one customer, I'm pretty sure when it's time for reports over thousands of customers, he would have the same attention to details.
Right. And that's a way that we can do it practically right now. I love what you say, you know, you said earlier, you use the word investor, You know, like maybe they're not a bad investment, maybe you're a bad investor. And I think, you know, God, a lot of people say God, you know, God doesn't, they talk about the root of, you know, the love of money is the root of all evil.
And you know, you guys are just scoundrels trying to make a dollar. And it's like, okay, you can think like that and that's fine. But I like to point at the parable, you know, it's like the 1 talents, 5 talents, and 10 talents. You know, I don't know if they're kids or whatever, but there's basically, for those that don't know, there's, You know, actually you probably, you're the resident chaplain.
Do you have any context on the details for maybe somebody who's not familiar? And then I'll go into my perspective on it. Yeah. Yeah. So for sure, there was, it's actually a parable about talents and, you know, this leader, if you will, gives away these talents to 3 different individuals, right? And then he goes off for some time and each of them does something different with their talents.
2 of them multiply their talents. They use them and they multiply them. And when he comes back and returns, he gives them a return or they give him a return on his investment. But one of them was like, man, I knew you were a harsh man. I knew you were, you know, somebody that basically to be afraid of. So I buried that one so that you would at least have what I gave you.
And it actually was counted against him and not for him, like the ones that took the risk to multiply it. So that's the short, the Cliff Notes version of it for sure. So if you're listening to this on your drive, just, you know, when you park, go on ChatGPT and get the feel, get the full summary. So anyway, how does that connect to our business?
Is I tell people all the time, like, I'm— I— people think I'm maybe silver spoon or like I was born into my family's business, but I like to think of myself as the kid who was just given 10 talents, and it's now my job. I was given a lot of responsibility, but it's my job to turn that— those talents into 10 more talents.
And so, yeah, you said, you know, you— to think of yourself as a business owner as like an investor when you're thinking about finding people. I think God, you know, maybe he doesn't— I, you know, people have this issue with God and money and like mixing the two, but that parable is a perfect example. And this is what I'm getting at, is like God, or whoever is the leader in that parable that is in the Bible, uh, he had high expectations and they were, um, able to be tracked with numbers.
Like, it's— so it's like, I love your little, uh, strategy of having a journal and and like, it's like a P&L. Like, he had a, he had a profit and loss statement for those talents. And even back in ancient biblical times, it's like, okay, I'm gonna give you this ball, like, I'm gonna hand the ball off for these tasks, and like, I need you to run with the ball.
If you go and just like kneel it, like, that's what the one talent guy did, he just, he literally kneeled it. It's like, no, like, I'm giving you the ball, go out and, and use the talents that I've given you and come back with more. And so it's not like a— it's not like a formula. Like, I hate when people think that spirituality or Christianity, it's like a formula.
You put work in, you get results out. It's like, not really. It's more in my head. I'm curious your thoughts on this as we close. It's more of just like the nature of the world. It's like, hey man, to much who is given, much is expected. And it's like your job as the investor to be like, okay, I gave this gentleman 10 talents, like, what's he going to go do with it?
Is he, is he going to put it in the dirt, or is he going to put it to work. Exactly. And I 100% agree with you. You know, it is saying the same thing, but it's a different mentality, right? Again, it's a difference between something being descriptive, right? Everything in life is about sowing and reaping. It's not just, hey, go sow some seeds so that you can get something.
It's that you have to sow seed and whatever you sow, you're going to get back. You will never put apple seeds in the ground and get rice. Like, it does not matter how many you put in there, it will never show up as oranges. But it's just a descriptive language. And what's interesting about it is like, you know, speaking of fruit, this is also descriptive.
The reason that I know that this works is because the Bible also says, "You shall know them by their fruit." Yeah, right. You should know people, literally, your character can be summed up with what comes out of you, what you do, what we can see. And so this same same thing where trust scales. When we're using this as a metric for people, the hope is that you understand that they have enough value and you can see by what they do what they care about.
It's not that, hey, I want to give them more so they do more for me. I'm going to give them more because it's going to reveal what's important to them and who they are and the character they have. And because I see that, they are worthy of promotion. Look, I've had a lot of privilege in my life, and I've had the ability to meet a very— a lot of really successful people, business owners and so and so forth.
And like, I would say 90% of them, just either whether they're a Christian or not, like practice these principles. Like, I would say 10% of, of some of these people, maybe even less, are like scoundrels, or they're just trying to get one over and make a dollar. And like, that's fine. But I would say 9 or 9.5 times out of 10, it's usually a person who just, whether consciously or not, they just practice the principles of like serving other people first and putting other people before themselves.
Themselves. And the fruit that comes out is like, they are— when they create their own luck, you know, like they are the person that people think about when they need something or when like they need somebody to go to bat for them. It's like, oh, they're the person who owns the business that did the one thing the right way. And so when that door gets open 10 years later, that's who comes to mind.
And so I, you know, whether you're listening to this and you're a Christian or you're not, I think generally just applying, you know, fruitful principles like Devonte's saying is, uh, is a really, really solid value proposition in your personal life and in your business. Absolutely. I would agree. I would agree. This has been fun. This is a fun, fun episode. Yeah, so this is a little off the cut.
We didn't plan this, but Devonte, you're our minister. You mind praying us out, uh, and then we'll close? Yeah, absolutely. Father, in the name of Jesus, I thank you so much for every single person that's listening. Uh, whatever position they have, God, is so much smaller than the position that they have with you, which is a child of God. And I pray, God, that they would feel encouraged today, that they would feel inspired, that they would feel equipped to live the life that you've called them to live, the way you called them to live it.
Let them be better leaders, let them be better followers of you, let them be better husbands, wives, and whatever else that you have charged them to steward. As we learned today about stewardship, uh, God, that we would just apply it to all the areas of our life. In Jesus' name, amen. Amen. Well, thank you guys for listening. This has been episode 1 of our Auto Shop Ministry series on Master Tech to Millionaire.
Uh, man, we look forward to seeing you guys in Houston, and we look forward to seeing y'all next Sunday. For more information, reach out to Todd Westerland at 925-980-8012 or visit autoshopanswers.com. Get more information about key-to-key callbacks, courtside VIP Racquetech Day, where you spend a full day in the trenches with our teams. We have leadership classes, an AI academy, accounting first, fraud and prevention, as well as auto tech training.
We are literally your one-stop shop. Please don't hesitate, reach out to Todd Westerman, 925-980-8012.
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Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com. Episode Transcript: Jimmy Lea: Good morning, good afternoon, good evening, or good night. Thank you for joining. So excited for us to have this conversation today with some really good friends. Everyone, this is to be an interactive webinar. So you're sitting there, you've got questions, you've got concerns, type them into the chat. We wanna be able to ask those questions of our panel today as we are talking about a very interesting topic. And with us today, first, is our good friend, Mr. David Boyd of Inbound Communication. David, how the heck are you, brother? David Boyes: I'm great. I, I, uh, I fully intended to have my jacket on, Jimmy. Jimmy Lea: Man. David Boyes: So excited to be here. We Jimmy Lea: coordinated on this and everything. David Boyes: I know. I, uh- Next time ... I, I was, I was lucky as, as busy as we've been at Call Inbound to, uh, uh, get up and, and organize and dress today. So I really, uh, it's always great to see you and of course, um, uh, we got to visit a little bit out at, uh, Worldpac STX and, uh, man, I tell you what, your wardrobe is always top notch. Jimmy Lea: Hey, thank you. Thank you. We're glad you are dressed today, just don't stand up. Thank you very much. David Boyes: Great. Jimmy Lea: And joining for us in our conversation today, David, is Tanika, Tanika Hayes with, uh, Haynes with Browns Automotive. Tanika, how the heck are you, sister? Tonnika Haynes: I'm doing good, guys. What's going on? Jimmy Lea: Staying alive. Good to see you. Great to see you. Also at STX, what did you think of the, the conference there with Worldpac? Tonnika Haynes: It, it was really, really good. I was not prepared for the size of it. There was a lot of people. People were peopling. So, um, once I got adjusted to all of the crowds and everything, I enjoyed it. I hadn't sat in a class in a really long time, like at an expo. Ooh. I'm usually just walking around and being nosy, but I picked up some good nuggets, so it was great. Jimmy Lea: Beautiful. That's awesome. Well, if, if the STX was a large conference to you, I would suggest that you really prepare yourself months in advance if ever you come out to SEMA and Apex in Las Vegas. Tonnika Haynes: I will be there this year. Oh, good. I keep hear- hearing that, so I don't know what meds I need to be on to take, To take it all in. But Jimmy Lea: we'll- You- Tonnika Haynes: I'm excited about it ... Jimmy Lea: we, we will talk about that because there is more than you can see within a week, and you really only have three days at Apex, four days at SEMA. You want to map out where you're gonna go, who you're gonna talk to, who you're gonna see- And for you, Taneka, schedule some time to sit down and chill Tonnika Haynes: Yeah. I'm gonna have to definitely do that. You're talking about, um, scheduling times. I'm gonna schedule time to go sit in the corner and recoup. Uh-huh. So where's Taneka? She's in the corner. Jimmy Lea: Yep, and, and I- It's David Boyes: scheduled time ... Jimmy Lea: I, I'm gonna work with you on that because I know the corners, I know the places where you can go and, and find some solitude. Tonnika Haynes: All right. Jimmy Lea: I am. Well, our conversation today is in preparation for making your shop better David, I'm gonna kick it over to you, brother. Let's start this conversation with Taneka. David Boyes: Yeah. Let's, uh, let- let's kinda move into this. You know, we're, uh, talking about communication, and there are so many facets that impact the customer experience. I think that it's important to know that, you know, there are tools and there are, uh, from an owner or, and manager's perspective and from a service provider's perspective, there are ways that we rally around making communication better. Um, you know, one of the things that is common at all shops is, uh, the customer phone call. Tonnika Haynes: Oh, yeah. David Boyes: So you winced a little bit. Tonnika Haynes: Yeah. David Boyes: Uh, how many times do we, you know, talk about our phone skills, uh, getting better on the phone, understanding the customer, understanding their needs, addressing their needs? And there's so much, you know, revolves around, uh, the phone calls and, and the way that our advisors and our front office team handles these. Maybe you have a CSR, maybe you have, you know, a service manager. Um, but people are, are answering calls all day long, and this becomes important that we understand who's answering the phone- Mm-hmm ... how they're communicating, what, what's the message that's being shared. Every time that phone rings, uh, that, you know, we like to say that's money calling. So Taneka, let me just ask you, you know, what, what are some of the challenges that you see or the, uh, the successes that you have with your team when it comes to managing and, and, uh, getting better on our phones? Tonnika Haynes: I wanna start by saying, um, I think I listened to my first phone call at my meeting with Jen- Jennifer, with the Institute. I'm currently coaching with the Institute, and that is life-changing- Yeah ... to listen to your team answer the phone. So if anybody's out there and they have not done that, they have not listened in on a phone call, figure out a way to do it. I don't know if it's gonna be a little paper cup and a string, but figure out how to do it. Um, and then I, listening to my own phone calls, and I- I'm the boss, right? I still cringe. And so you never know what's missing from those phone calls, what, what, what is standing out. You know, my team, we would not even ask for the appointment. Like, "Would you like to bring this in today?" You know- Oh ... you ask all the questions, they go through the scripts, but then we found that they were not saying, "Hey, would you like to get that done? Would you like to bring that in today or tomorrow? What works for you?" They were leaving it all to the client to say- Jimmy Lea: Mm-hmm ... " Tonnika Haynes: What's next? What's next?" Hmm. So they were answering the phone, and they were s- being very polite, but they were not closing. They didn't have a lot of words with closing. And so with inbound, I've been able to coach- You know, when you listen to yourself and you're like, "Ooh, ooh." And you can say, "Do you see what you did there?" Or even, 'cause you know, the team can listen to their own phone calls. "Oh, I see what I did there. I see where I dropped the ball." So that was, opened up a whole bunch of eyeballs around here. Well- It's like, "Oh, it's Monday, it's time to listen to phone calls." Like, "Ah." But you just increasingly get better over time. Jimmy Lea: Oh, it's so true. And, and the ability, Taneka, the ability to have calls from today- Tonnika Haynes: Mm-hmm ... Jimmy Lea: or from yesterday or, or even the day before. Uh, there was a time a decade ago when we would have to listen, as coaches, we would listen to calls. Listen, listen, listen, listen, listen, listen, listen. We're trying to find a coaching call, a call that is coachable, and this might be a call from two weeks ago, three weeks ago. Mm. The advisors are going, "Dude, oh man, that's forever ago. No, man, I, I don't do that anymore. I'm not like that." But David, I, I think you kind of solved a bit of that problem with your phone services. David Boyes: Yeah, thanks. It, you know, it's, it's important to, to recognize. I think every owner I've ever talked with has a similar issue. It's... And a lot of it rev- revolves around time, right? Are, are we aware of what's actually happening- Jimmy Lea: Yeah ... David Boyes: on the front line? Mm-hmm. And, uh, some of it is, uh, I wanna keep this a little bit at arm's length because I, I can tell you as an owner, I will have an emotional response when I listen to that phone call. And Taniki, you brought up a great point. For owners and managers here that are on the phone, please listen to your own calls. Yeah. Do it at least one time. Tonnika Haynes: Yeah. David Boyes: Well, twice. Have to Tonnika Haynes: bite the bullet. Just do it. David Boyes: Yeah. Just do it. And, Tonnika Haynes: and, and be ready. Just like- ... just like, "Oh, that is me." Yeah, that is you. David Boyes: Do it- Yeah do it twice because the first time that you listen to a call, uh, it's gonna just be weird, right? So listening to myself on recordings is always weird, but there's this heavy lift of time, right? Am, am I aware of what's actually happening on the front line, and how are we interacting with customers? And then do I have, do I have a mechanism to understand what's my expectation? As an owner, um, you know, it, it's important to establish that expectation. Maybe you're working with a call coach, maybe you've been in trainings yourself. It's, it's ideal to have a method by which you're going to measure your call handlers. And, um, you know, we wanna be professional. We want to build confidence and, and build rapport with these customers. It doesn't have to be fast, but typically- Mm-hmm ... you know, an incoming call from a customer is likely an appointment setting call or a status call. We're gonna set that status call, uh, bucket aside for a second 'cause we wanna be in front of, uh, status calls instead of having customers call us. But if you're listening to these and you have that rhythm around it, uh, we understand how these small habits can build on one another. Am I, am I smiling when I answer the phone? There's something physically that hap- When I, when I physically smile, there's something that is noticeable in the way that I'm communicating. And, uh, am I, am I clear? So what are the expectations? You know, uh, if you watch your advisors, I have, uh, my little cordless handset here. If they tuck their phone in like this, and, and you know, they're, they're trying to multitask Listen to those calls because likely it's very, very difficult to hear on the other side of this. So listening to calls, uh, helps us understand how, you know, how we conduct ourselves, how we conduct business, how am I representing the business that I, you know, that I'm working at as a professional. But also, what is the customer hearing and what is the customer's experience? So, um, these are, uh, important points, and it starts by listening. Jimmy, you brought up a, um, an important aspect here. Historically, we would listen to call after call after call after call to try to find something I can use to coach. So Taneka, you might do this. You've got a call recording system. It doesn't do much but just record those calls, and now I have to go through this, this process to identify a coachable opportunity. And this is now I think where we can move effectively into technology, right? We all hear so much about AI today, and what's really nice about, uh, having, you know, a, a phone system that records is now you have an asset, and you can use that asset to do something more with it. And we can use AI to help that heavy lift of time and, you know, take 90% of the time requirement off. So instead of having to spend 30 minutes, I might have to spend two or three minutes to take that call, sit down with my service advisor, go through this, and have a meaningful, constructive conversation about the things that work well. Jimmy Lea: Yeah. I, I love, David, that your software makes it so easy to find these coachable calls so much faster. A- and Taneka, that's just gotta be a lifesaver for you as well, coaching your service advisors. Tonnika Haynes: It is. I remember, um, speaking with a friend, fellow shop owner, and he's like, "I need you to set aside a time." And so what I did is on my calendar, on Wednesday, that's the day that I sit down and we go over phone calls. And so, you know, you got the dashboard, and that dashboard will say, "This is a coachable call. This is a coachable call." And it is a habit for me as the owner/manager, um, to make sure that I'm staying on top of it all the time because we'll slip into old habits, right? So me listening to the calls and bringing the service advisor or, um, or bring Jay in and say, "Hey, let's listen to this. Let's see how we can get better." You know, you continuously improve on it, and you don't slide back into old habits. Because I'm not on the phone as much anymore. If I have to answer the phone, I know personally, and everything's at stake for me, I slide back into old habits. So we all are capable of it, and so having that dashboard in front of us and said, "Hey, this is a call you need to look at," the service advisor or the person answering the phone does not feel like they're being picked on, but they're being improved upon. So, "Look, I'm just lifting you up. This is what we can do. Do you see how we can make this better?" And it's a we, it's a us, it's coachable, it's there, it's real, and, um, I really enjoy th- that part of the dashboard. Jimmy Lea: Oh, I love that. How often, Taneka, do you send, "This is a really good call"? This is a really good call. I Tonnika Haynes: like a really good call How often do you send that to the team? You know what? Yeah. I probably should do that more. But when I see a good call, I, I, I like to share it. And when I get a good review, like I l- literally just got a good review based off of a bad situation that we were able to turn around with proper communication, and the customer l- literally said, he's like, "The communication... The problem was still there," he said, "but the way they handled it and the communication was key." So he was not satisfied when he left, but the way that we dealt with it afterwards, and that recording of how we guided him through the process, and how we, you know, we apologized, we came up with a plan, apologized again, and kept it moving, and that was a great coachable call. It's like, this is how you handle a bad situation. Look how we won here. So yeah, those are just as important as the, as the losses, as the bad calls. "Hey, this is a good call. G- this is a good call." That balance is super important. Yeah, it balances it. Yeah. And then, you know, it's like, okay, I did that right. Even when that client is a client that does not belong to you, and you can hear them tell the customer, it's like, "Hey, you know what? Appreciate your call, but this isn't the place for you." And that's not the word for word, but, "Hey, you handled that good. Thank you for saving us from a nightmare." Jimmy Lea: Yeah. Tonnika Haynes: Amen. Share it with your team. So you gotta share the wins and the, the misses. Jimmy Lea: Yeah. And, and, uh, for a lot of people, I think they struggle in the creative. So if they can hear it, that it's already been done, they can duplicate. Sure. They can mimic. They can do the same thing over and over and over again. So the more we send these beautiful calls, "Oh my gosh, you guys did so well on this phone call. I, I love this part, this part, and this part," they're able to duplicate that, and they'll do it over and over and over again. And then, then you're- The mistakes that are being made become much less because you're showing, you're, uh, mirroring to them these are the really good calls that we wanna hear. Tonnika Haynes: And, and sharing that when you're going over a call, you got the good call here, we can work on this call, but this is another good call. You know, we talk about giving that sandwich. Yeah. And so that's another opportunity you can give that good sandwich. So when it's time to come in on Wednesdays and listen to your phone calls, you're like, "Ooh, I know I got one coming and I think I know which one it is." And then you're like, "Yeah, but you got this one too, so you won here, and, uh, we missed on this one, but next time it's not happening." Right? Right. So it's, you know, it's all in coaching. Jimmy Lea: Oh, David Boyes: it's so true. You just said something that's super important, and, uh, ooh, I think I know which one this is. Tonnika Haynes: Yeah. David Boyes: Um, there, there's a lot to unpack there. I, I, I love the, the good with the bad. We'll talk about that more too, but, um, creating the awareness. So consistency wins, and, um, I'll say it again, be consistent with the process because consistency wins. And when you have that rhythm where it's familiar and it's expected, we're gonna sit down and we're gonna listen to calls, we're gonna go through this, identify the opportunities, um, it's not good and bad calls, it's, you know, it, it, uh, we call them top calls or champion calls and coachable calls. So a coachable call isn't inherently bad. Maybe we even got an appointment. Tonnika Haynes: Mm. David Boyes: Right? But there's, there's opportunities. So, uh, when we have that rhythm and it's expected, what's really important about what you just said is the awareness. So when I go to pick up that phone, is this the call that Tanika's gonna be talking with me about tomorrow or, you know, Wednesday, whatever our rhythm is? It, it will begin to create that moment of pause that as an a- an advisor when I'm picking up that phone, I can take that breath. Yeah. I can, I can, uh, let that, uh, you know, that technician that just blew me up Tonnika Haynes: Let 'em David Boyes: go. I can let that slide off. I can shake that off. Yeah. And I can focus for a moment to make sure that that customer knows right at this moment they are absolutely the most important person to me right now. Tonnika Haynes: Mm-hmm. David Boyes: So that's an important message to convey over the phone, our, uh, the, you know, the way that we speak, the words that we use, my en- excitement and enthusiasm about being on that call all comes through. So as we get through this rhythm and we develop the consistency and it becomes normal, now I've got that awareness on my team that, hey, this next call I'm taking, I'm gonna have the moment of pause to focus because this might be the next one that, that we're reviewing. I want this to be a positive call that, that Tanika's coming to me and saying, "You did really well on this one. Let's continue to develop this," and, you know, replicate the things that are working well. Instead of, "Hey, there's some opportunity here. You know, you didn't ask for the appointment. You were, you know, pricing over the phone. You said 'no'." No comes out in a lot of ways, doesn't it, Tanika? Where- Tonnika Haynes: Oh, yeah ... we, David Boyes: we might be telling somebody, uh, "You know, I'm really busy right", or, or, or "W- we, we're really busy right now, I can't get you in until Friday." Tonnika Haynes: Yeah. David Boyes: That's, that's, we might as well just say, "No, I can't help you." Yeah. Tonnika Haynes: Yeah. You, that's, that's all they heard was the no. Um, even if you give... And, uh, everybody knows that I'm, I'm big on nos. Like, I can give you a no where there's some healthy nos, but then there's some nos and you have the customer saying, "Hey, um, m- my brakes are making the noise and it just started." And he's like, "Oh, no, I can't see you till Friday." He's like, "Yeah, but I'm gonna die before Friday. I wanna see somebody now." Um, so you don't, you have to learn how to coach them and say, "Yes, so bring that in. Let's take a look at what you've got, and then we'll come up with a plan." You didn't promise that it was gonna be today or tomorrow, but you said, "Bring it in. I'm worried about your safety. Let's see what you've got." Yeah. "Let's see if you should really be concerned about that check engine light. It might be a EVAP code." They don't know that, "But go ahead and bring them in." So and then you, like you said, the cadence in it. This, I'm not gonna make you any promises over the phone, and I would literally say that. "Hey, I don't wanna disappoint you by making a promise that I can't keep. So don't- Yeah ... don't make me, don't put me in that hole. But I need you to go ahead and bring that in to me as soon as you can. Um, and let's scan it. Let's see what you've got, and let's see if you should really be worried, if you can make that trip or we need to bring you in right away. We will help you come up with a plan." So just that solid no. "No, I'll see you Friday." Jimmy Lea: He, " Tonnika Haynes: Meh. No you won't." Yeah. Like, so that's support. That's Jimmy Lea: my- David Boyes: It, it becomes very collaborative in what you just said. Hey, let, let's make this about you, let's make this about your safety and your confidence to drive that vehicle. Maybe you gotta get across town and your commute is 30 minutes. Let's make sure that your vehicle is safe, and then once you're here and we make sure you're safe, let's talk about, uh, when we're gonna have that on the schedule. We'll get that vehicle in Tonnika Haynes: and prepared. Yeah. What are the next steps? Yeah. So let's go ahead and get- let's get your nerves calm- Mm-hmm ... and then let's come up with the next step. Let's come up with a plan. Us, us, us, we, we, we. So Jimmy Lea: yeah. Yeah. Oh, I love it. I love it. And, uh, you talk about s- building a solid foundation for this, the solid foundation for their skills so that the, the ongoing training you're doing really builds on that foundation. Uh, we've got a three-day service advisor with the institute. We're gonna give a shout-out to the institute here right now. So everybody grab out your smartphones, scan the QR code if your service advisor needs a solid foundation. Thank you, David. If you need a solid foundation- Registered now ... and you need to start with... Yeah, get registered. I know you've been to a couple of these, David, 'cause- I have you've talked about all the skills here just really, really well. If your service advisor needs that and you need to go from zero to hero very quickly, this is an intensive that you wanna send your service advisor to, and it will be at headquarters in Ogden, Utah. Fly right into Salt Lake, and, uh, and we got you set up there in Ogden. So, yes, David Boyes: scan that. It's a beautiful drive up from the airport. This class is, uh, it, it, it will help establish the, the fundamentals to build on. Yeah. So you come here, it's, you know, it's boot camp, right? We're, we're going to make sure that we're establishing the expectation and give you something to build on as the owner. Send your service advisors in here. Uh, they'll get those fundamentals, and then you'll have, you know, these, these mechanisms, uh, to improve them over time. I promise you it'll be a, a real game changer for your frontline. Tonnika Haynes: Well, you know what? Beautiful. I wanna piggyback on that. Um, and I wasn't coached to saying this. If they've already been, send them again. Jimmy Lea: There you go. Mm. Tonnika Haynes: Send them again, because here's the thing that I know, and I'm just gonna make it simple. I want you to think about your favorite movie. Like when, when I was in the 20s, for me it was Friday, the movie Friday. And then we watched that movie every Friday after work with the crew that I worked with, and it was just the most ignorant movie and the best movie for my generation. Each time I watched that movie, I would see a different thing. So I want you to think about your favorite movie and, or v- your favorite comedy. Each time you'd watch it, you would pick up something else. So it was like, "Oh, I didn't see that that last time." So even when it comes to training, "Hey, I did this three-day class and I did it a year ago. I grew." Jimmy Lea: Do it again. Yeah. Tonnika Haynes: Do it again. Do it again. You, you're never too mu- uh, there's never too much coaching. So just do it again and you'll see it from a different angle. I just wanted to say that. Yeah, 'cause, um, there's been some classes that I, I take, and not just this one, but other classes, like, let me take that class again. Yeah. And you're like, "Aha. I didn't remember that from last time." Yeah. I didn't implement that from last time, 'cause we, you guys tell us, and coaches will tell you, "Just go and implement one thing. One thing." I mean, watch those changes, and then the next time you take the class, let's do one more thing, maybe two, and get, get a little bit better. Right. Jimmy Lea: Yeah. So speaking of training, ASTA, A-S-T-A, is coming up here real soon, Taneka. Real Tonnika Haynes: soon. We're less than 30 Jimmy Lea: days out. Let's give them a shout-out. Tonnika Haynes: Shout out to ASTA. Those are the people, not the people that made me, but it's my just one, my just one thing that I took away from there each time has helped build me to where I am. And I am, I cannot say I would not be where I was without them. But I would not be where I was, where I am without them. From those, those people that I met, the village that I met, meeting you, meeting my first coach, just meeting my, my industry brothers and sisters that I can call on at any time when I'm about to flip out, or when I have a win. 'Cause you know as owners and when, when you're a little higher, you can't share your wins with everybody without some jealousy. True. Yeah. So when you have a win and you have that community to call on. Mm-hmm. So yeah, ASTA is the place to be, September 24th to 26th, right here in Raleigh, North Carolina. So I hope somebody shows up. And, uh, I wanna meet some... Well, I know Jim. I'll be there. Jimmy will be there. You will not miss him. David Boyes: He'll have the jacket. Tonnika Haynes: He will have plenty of jackets on. It is a fun atmosphere, lots of community, lots of learning and growing. Jimmy Lea: Yeah. Yeah. We're gonna have a jacket war, so anybody who wants to play. David, you're bringing your jacket, so David Boyes: who wore Jimmy Lea: it best? Yes. Yeah. David Boyes: Yeah. I, I wanted to make sure that we were gonna f- uh, be able to carve out some time to do the who wore it best. Tonnika Haynes: Oh, David Boyes: always. I think, so B- Benji will be involved. Brett will probably be involved, right? Mm-hmm. And, uh, you, you two- Mike Allen ... Mike, okay, Mike, yep. Tonnika Haynes: I, I, I feel like we should have a girls version of this, 'cause you know, if the women got involved- Jimmy Lea: We always lose Tonnika Haynes: I mean, we would just throw you guys under the bus. Jimmy Lea: It's true. We tried that, Tanika, and you swept it. Yeah. You swept it. There, there was no- Tonnika Haynes: I don't wanna do that to you guys ... competing with Jimmy Lea: Tanika. Tonnika Haynes: I don't wanna do... Yeah, I don't wanna do that to you, so we'll, we'll figure it out. Maybe I'll make a f- couple phone calls and text messages and see what's up. David Boyes: Yeah. Speaking of phone calls. Speaking of phone calls. Tonnika Haynes: Throw that back in. David Boyes: I have a question for you. Yeah. Yeah. That's, hey, I couldn't have asked for a better softball there, but that's great. Um- ... thinking, thinking about the coaching process, you know, I, I, I had mentioned before it can seem a little uncomfortable, even as an owner. You know, listen to two calls, because that first one, you're gonna be so- Mm-hmm ... consumed by how weird I sound on the phone, right? So, but when you, when you started this with your team, what, how was it received? What were some of the, the challenges, uh, do, you know, h- what feedback did you get about listening to calls and going through the analysis? Tonnika Haynes: So I wanna say that when I first did it in, in coaching, so in a group setting, and you're listening to your team, so they call in, they have to do a call and they'll record a call. And so it's like, "Oh, well this time she did this, and this is the excuse." You wanna come up with excuses. You wanna defend- Right yourself. I wanna defend my shop. And so that service advisor's gonna wanna defend him or herself. Like, "Oh, well, you know, that customer and this was that." I was like, "No." So you get past that, and it's like, okay, like I said, you give the sandwich. Okay, so this is a great call. You tell me what you could have done, could have done better in this call. Right. 'Cause I don't wanna be in... 'Cause if you go into attack mode and say, "Oh, you should do this better, and you didn't follow the script, and you, you, you, you, you," you're gonna get somebody that's gonna put up a guard and be like, "Whoa, whoa, whoa. I did my best." So I'll say, "I know you did your best on this, this one call, and you did a great job on this call. What happened, brother?" Balls in your court. Tell me how you can improve on this. Mm. What do you need from me to help you improve here? Was there a distraction? What was, what was the problem? So I kinda feel like I can teach them to self-coach. Jimmy Lea: Yep. Tonnika Haynes: I'm, I'ma give you a whole toolbox. You've got this toolbox. You know what a good call to- sounds like. Like, you also have a mirror. There's a mirror right there. Look at yourself. You've got reminders. I've got sticky note reminders on each, each person saying, "Don't forget to ask for the sale." What happened? "Oh, man, I was distracted, I sh- I should've..." Yep, you should've put the mouse down. You should've put the mouse down. So usually people will first get defensive, same. Mm-hmm. Um, then the defense mechanism starts to come down. Say, "All right, okay, so how do we fix this so next time I cannot find a bad phone call?" Jimmy Lea: Bingo. David Boyes: Yeah. Jimmy Lea: I love it. It, yeah. I love that you have a mirror there and you have sticky notes there helping as well, Taneka. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. That's, that's so good. ' Tonnika Haynes: Cause we forget. And- And it's okay- Oh, we do ... 'cause we get busy. But the Jimmy Lea: more Tonnika Haynes: we work on it- And I, Jimmy Lea: I, you... I'm certain that you guys have heard this before, that a fake smile is better than a real frown. Tonnika Haynes: Yes. David Boyes: Yep. Tonnika Haynes: Yes. And I'm really good at that. And so I've learned that because I've been doing it a very long time, so people know that I can really make you... I could, like, really fuss you out, and I would sound so sweet 'cause I'm smiling at you the whole time. "Well, you know what, Jamie? I think that was the stupidest thing you've ever said." Jimmy Lea: And if you do it with a smile, you can Tonnika Haynes: get away with it. And you're doing it with a smile and, and when you're shaking your head. So that smile makes a difference. And when I'm- It does ... picking up the phone out of an emergency, if they are busy up front and I'll see that phone ringing, and I pick it up and I'm not ready personally, I'm not ready to answer that phone, and it's a client that knows me, and I'm not smiling, I will get a, "Hey, Taneka, what's wrong?" You Jimmy Lea: okay? 'Cause Tonnika Haynes: they, "You okay?" And I'll say, "Oh, I'm sorry. I was distracted." 'Cause that's usually what happens, you're distracted, or that service, that, um, technician just rubbed you the wrong way or something's happened at home. So but once you put that smile on- You just fake it till you make it. And now you, I usually don't like to say that, but sometimes you do have to fake it till you make it. Like, yeah, absolutely. And use those words of, those positive words. Absolutely. Let's look into that for you. Yeah. Yeah. Jimmy Lea: Sure. I love it. Love it. We talk about the phone call and how much it's worth. Uh, Bimmer PhD Motorsports is saying, "Can we dig into that a little bit?" How much does it cost to get that phone to ring? How much does it cost to acquire a new customer? You talk about the mindset and you talk about the service advisor- Mm-hmm ... and the smile that's needed to be there, fake or real. How much is that phone call worth, Tanika? Have you analyzed any of that in your shop? Tonnika Haynes: So that was actually a, um, something we did in the 20 group with my coach Jen. We went through that and we calculated how much it costs to sh- get that phone to ring. And I really wish I was prepared and I had that number for you. But once you realize that number, share it with your team. Jimmy Lea: Yeah. Tonnika Haynes: And then, uh, the institute probably has, um, a blueprint on how to figure that out. So you're looking at how much your website is, your Go- Google ads, any form of marketing that you have out there, down to the phone bill. Jimmy Lea: Yeah. Tonnika Haynes: How much does it cost to make that phone ring? And once you see it as the owner, you're gonna be like, "Whoa." And you share that with the team. Like, every time that phone rings, it costs me this. And then also think about your ARO. Jimmy Lea: Mm-hmm. Bingo. Tonnika Haynes: And every time- Yep, yep ... we do not get a y- yes, and we don't get that client through the door, we lost $850. Potential $850, potential $1,100. Jimmy Lea: Yep. Tonnika Haynes: So once we start thinking about, you know, everything, everything's not about money. It is That Jimmy Lea: we keep score. Tonnika Haynes: It is how we keep score. Yeah. Like, you know, we, we talk about we've got the metrics on the dashboard. Numbers don't lie. People do. Your emotions will. David Boyes: Yeah. Tonnika Haynes: It costs me $75 every time that phone rings. Mm-hmm. And when you ring it, and when you land that deal, that's a potential 850, or whatever your ARO is, or whatever- Yeah ... that's what it is. And that's, and how long does it take to get that one client to get through the door? Yeah. And also think about how long you can hold onto them as a client. How many years Jimmy Lea: are you gonna- Tonnika Haynes: What's the lifetime value of the client? What's the lifetime of that client? Jimmy Lea: Yeah. Tonnika Haynes: So that smile when you answer the phone, yeah, that's worth a lot of money. Jimmy Lea: Tens of thousands of dollars. Tonnika Haynes: Tens of thousands. So go ahead and put your Vaseline on your teeth- Jimmy Lea: Mm-hmm ... Tonnika Haynes: and, and start a- smiling. Jimmy Lea: Yeah. That's an old theater trick. Yes. Are you a, are you a musical theater person? Tonnika Haynes: No, but I just know about- Where are you pulling that from? ... Vaseline on your teeth and, 'cause you get tired of smiling. You, you know, at the conference, you have this whole muscle thing. You're like... Jimmy Lea: Uh, yeah. Tonnika Haynes: Keep s- keep, just keep smiling, smiling, smiling. Jimmy Lea: That's right, David Boyes: Dorothy. Those are important numbers, uh, to know how much does it cost to get that phone to ring. Tonnika Haynes: Mm-hmm. David Boyes: Uh, in some cases it can be, uh, you know, several hundred dollars depending on really all of those factors around generating those phone calls, and then what that ties into when the phone does ring, um, and we don't ask for the appointment. Has that $850 or $1,100 just walked over to my competitor across town? Yeah. But it also sets the stage when we're talking about coaching and development to bring it back to what's in it for me. As a service advisor, you know, most high performing shops are incentivizing their advisors on these, you know, these GP numbers and, you know, there might be other metrics on Google reviews, maybe have spiffs for these different things. It all requires us to generate the appointments and get those vehicles in so that we can have an inspection and we can, you know, generate the, the estimate and ultimately have a sale, and then make this an amazing experience for the customer so they're gonna come back next time. Tonnika Haynes: Mm-hmm. David Boyes: Uh, at the very front end of the phone call, you know, it, it takes X number of dollars to make the phone ring. When that phone rings, the customer, if they're a first time caller- Uh, they're likely y- we as, as a business are likely setting the stage within that first 15 to 20 seconds for the length of our relationship. So based on those initial interactions, we're going to begin setting the stage of how well this customer visit is going to go, uh, how much that we're developing trust with this customer. Do they trust me as an advisor? Do they trust this business, that we're experts and we're gonna help them, and we're gonna do so in a, in a fair and meaningful way? And then also, uh, we're going to set that basis for a repeat customer. Jimmy Lea: Mm-hmm. David Boyes: So that, that's where we get into the, the longevity of our relationship. Interestingly enough, so much of this happens at the very first moments of that very first phone call. And when we acknowledge that as a service advisor, I'm like, "Oh, that does tie back to the paycheck I get." As a business owner, "Wow, that ties back into the stickiness of my customers." I love, you know, repeat customers. I love repeat business. So we wanna drive these skills up front. Uh, Taneka, you talked about, you know, sitting down and going through, um, some of these calls and the, the service advisor reaction. Have you really developed and, you know, share your expectations on how you'd like the, the phone answered? I'm not asking about a script. Tonnika Haynes: Mm-hmm. David Boyes: But like that flow, right? We don't wanna create robots. Right. What have you done at, when you, you know, train and develop your team on here's what I would like to hear from you? Tonnika Haynes: So I haven't honed that in 100%, but I, I do know that we wanna thank them for calling. David Boyes: Mm-hmm. Tonnika Haynes: We wanna know how did you find out about us? Great. Is this your first time calling? How'd you hear about us? So, so we can track that, right? Yeah. Was it a repeat? Was it a neighbor? Was it a Google? How did you... Was it a postcard? How did you hear about me? Um, what can I help you with, and how soon can I get to it? Can you bring that in today or tomorrow? And, um, and smile. So I have these little things that I want them to say that's on the side- Yeah ... of their computer, and I don't want you to sit there and read and just say, "Oh, well, yes, sir, how can I help you today?" I want it to flow naturally because that's who we are as a shop. We- we're not a scripted shop. We're, we're a bunch of goofy people, actually. People. We just happen to fix cars. Um, and that's who we are. Yeah. And I want that to come through. I want you to be friendly. I want you to re- when they come in with the cat or the dog or whatever, please not a cat, but the dog. I want you to put in the notes, this is, this is that customer's name and this is what their dog's name. If they refer to their, their car, "My car's name is Pearline." If you called my car by his name, I'm not taking it nowhere else So I want you to build that relationship. And so I don't have a script and I don't have a formula yet, and maybe I should work on that. And, um, we do have like a SOP. Yeah. Probably should do a better job at that. But then what you just said made me raise my eyebrow, like, I should do better with that. But we do have some things that I'm, that are non-negotiables. David Boyes: You've got your flow there, which is great. Mm-hmm. And I think you're, you're doing better in that than, than- Yeah ... uh, some owners that, that we talk with. I encourage, I encourage everybody to have a flow, right? Yeah. We, we wanna kind of go through the conversation. I'll tell you the number one, um, deficit that I hear within the first probably 10 seconds of a phone call is asking for the customer name, right? So- Right ... "Thank you for calling ABC Automotive. How may I help you? Um, yeah, I can help you with that. My name's David. What's your name?" Jimmy Lea: Mm. David Boyes: It's so simple. Yeah. And, uh, I listen to call after call after call. I mean, these, they, they pop out because of our AI call analysis, but where we go through this whole process and we've had a 90-second call or a two-minute-long phone call, and at no point ask the customer name. Tonnika Haynes: Right. And then you assume that the name on a caller ID is their name. David Boyes: Mm-hmm. Right. Tonnika Haynes: That, that's a problem, too. I know that we were doing... I was doing it as well. Yeah. I would do it as well. David Boyes: Yeah. Tonnika Haynes: But, um, and, and with that, I had a little challenge saying, "Hey, I want to see you guys' name on the, the review." Yeah. And it really bothers me when a client calls to check on their car, and I have to, have to answer the phone, "Hey, who was your service advisor?" "Uh, I don't know." What? David Boyes: Mm. Tonnika Haynes: They need to know your name. David Boyes: Mm. Tonnika Haynes: So I had to make sure that everybody had their own business cards when the car was dropped off. "Hey, my name is Stuart. This is who you should call to check on your car. Everybody here can help you, but I'm the main person." So I think a lot of people just don't do that, and say, "Hey, well, my name's Tanika. Who am I speaking with?" Great. "Have you been here with us before?" David Boyes: Mm-hmm. Tonnika Haynes: You know, if it doesn't pop up on the caller ID, "Have you been here with us before?" Yeah. But the caller ID pop up, that's a game changer. Am I skipping ahead? Should we not go that far yet? David Boyes: No, you're fine. Yeah. Tonnika Haynes: Thank you, David. Yeah, just be ready. Yeah, be ready when, when David Voigts calls Brown's Automotive, and you call and say, "Brown's Automotive. This is Tanika. Hey, David, how can I help you today?" What is that? What are you doing? You knew I was calling. You know, like- Yeah ... yeah, caller ID exists. People forget about that. David Boyes: Yeah. Tonnika Haynes: But- They do. They do. But it, it's just extra special. Yeah. And that's what the caller ID... I know one thing I do when the customer's walking in, and if I know I have a blue Toyota Coro- Corolla coming in at 9:00. "Who is this coming in?" Yeah. "Hey, Mrs. Such-and-such. Good morning. Oh, hey." Instead of saying, "Can I help you?" Yes, you can help me. That's why I walked through the door. David Boyes: Mm-hmm. " Tonnika Haynes: Hey, M- hey, Mary David Boyes: Jane." Or, "Hang on a second. I'll be with you in a second." Tonnika Haynes: Yeah. No. David Boyes: Don't do that. Tonnika Haynes: Don't do that. David Boyes: Yeah. Tonnika Haynes: So, um, there's a lot to be said about customer service, and there's a lot to be said about s- calling people by their name. Jimmy Lea: Amen. Tonnika Haynes: Yeah. David Boyes: It creates familiarity. Yes. And, uh, when, when we have familiarity, we have a relationship. Mm-hmm. It's in- it's potentially implied. But people love to do business with, with the, the folks that they have a relationship with. Mm-hmm. And they're inclined... You know, this is the fun thing about consumer behavior and human behavior, is when I have a great experience, I wanna rally my friends around that too. I want to include them in the joy that I get to experience when I come see Tanika and her team. Yeah. So I'm gonna- I, I'm gonna be much more likely to tell folks about it. If I have a meh- Meh ... average experience, it's probably not gonna come up in conversation. I'm not gonna stick my neck out there. But, um, how do we do that? Well, we address people by their name. We know when they're calling, right? I might even be pulling that up in my shop management system or my CRM. Just the s- the second the phone rings, it's gonna pop and present that information. "Yeah, I saw you were in three, three months ago, and we had looked at, you know, X, Y, Z on your vehicle. Should we add, add some additional time to take care of that this time?" Right? It, we have an awareness. They have confidence in us. We know them as a person. We know their vehicles. And now we're, we're joining together with our customers. Mm-hmm. Yeah. Uh, at, at a common goal, right? And it comes back to their safety. Well, Tonnika Haynes: so what'll happen is you'll get a client, and, um... Sorry about the background noise. That's all right. You'll get a client, and they're not thinking about their car. They, they, they've grown to love you. They've grown to know you. They know you by your name. And then you made the recommendations last time. They trust you enough that they are just gonna be like, "Okay, whatever. I'll talk to you about it next time. Tanika's gonna remember that for me." Say, "Hey, Miss Mary Jane, you remember we talked about..." "I don't remember we talking about." "Well, here's a copy. I'm gonna send that over to you. We're gonna look at it, these things again." Yeah. It's just like having a whole system, and then you become that person. It's like I don't have to remember what my car needs 'cause Tanika and her team have the history, and they know me by my name. David Boyes: Mm-hmm. Tonnika Haynes: Right. And they're gonna take care of me. David Boyes: The paradigm shift there is I, you know, as a service advisor, I'm the expert. Tonnika Haynes: Mm-hmm. David Boyes: As the service manager, I'm the expert, right? You've come to me because of our and my expertise, and I'm sharing the belief that you wanna be safe and you wanna care for your vehicle. So allow me to make these recommendations. Allow me to, to keep that, those notes about our previous interactions so that when we meet to, when we meet again, we can make sure that w- you know, we're, we're not starting from zero- Tonnika Haynes: Mm-hmm David Boyes: that we already have this information available, and we're going to improve that experience. Tonnika Haynes: Yeah. David Boyes: Um, on the, on the call coaching side of it, um, you know, I, I think at some level you've kinda normalized it in your shop, and I'd love to learn more about how, you know, how did you do that? It's, it's not typical, I would say, that people are just, like, rallying around, "Let's listen to calls," right? 'Cause part of it is, you know, the exposure or this kind of fear of judgment. But once you normalize that and make it consistent, um, I'd love to know how you've done that and, and keep the, uh, the Big Brother mentality out the door. Tonnika Haynes: Well, I don't, well, we've got cameras, and we've got these things recording the calls. And, and first of all, these calls are not being recorded to get you. These calls are recor- Yeah ... recorded to cover your butts from that crazy person that swear they didn't say it. Mm-hmm. These calls are recorded to make you better. Um, I remember Chad say, "Hey, just put it on the calendar. Just put it on the calendar." It's like ha- having that one-on-one for the first time. Nobody knows what to say or to do. I'm not trying to attack you. I'm just trying to make you better. So let's just... I listened to my call. Be vulnerable. Me. Hey, Jimmy Lea: Yeah ... Tonnika Haynes: you don't wanna listen to your call. I didn't wanna listen to my own call. But let's, let's do this. It's just on the calendar. And like I said, the defense will just break down a little bit at a time, and I found that with my one-on-ones again. Like, we do a first Monday one-on-one. If I was late or if I skipped the one-on-one, they're like, "Well, why did, I didn't get my one-on-one. Am I in trouble?" They look forward to it. Everybody wants positive reinforcement. Amen. So if you keep it positive, and then some- like, "Hey, I looked at 10 of your calls, and out of the 10, only 3 of them were coachable." Or, "Hey, you remember when we started out, how you would have, like, a 11 bad calls out of 20? Dude, you only got two this time." So make sure we measure it, okay? Schedule it, measure it, keep it going. Know you're uncomfortable, they're uncomfortable, and just say- I don't wanna do this. Nobody wants to do it. Nobody wants to lift that... Well, a lot of people don't wanna lift the heaviest weight for the muscle gain. Mm-hmm. It's gonna be painful, but it's gonna get easier. It's gonna be easier for me and you as the coach and the coachee, or is it a coachee? Whatever. So, I mean, it, it's... I don't know if there's an easy way to put it, but I just know that you just keep doing it, you be consistent, and you let them know if you're uncomfortable. Like I hear shop owners say, "How do you start this one-on-one stuff? How do you start this coaching stuff?" You just start it. And you're just like, "Ooh, hey, I don't know what I'm doing either. Let's do this together." Yeah. "Let's, let's get better together." Like, I'm listening to my calls too. We're all getting better together. So I would just say start it, put it on a schedule, make it, make it pop up, show up. Yeah. Wednesday, coaching calls. Jimmy, one of the- Schedule it. It's ready to go. David Boyes: Yeah. That, that's perfect. I, I, I love the perspective too. And Jimmy, one of the, you know, the things that I share with owners consistently is be consistent. Mm-hmm. So I think the, the technology drives that, right? We're delivering an email with, you know, here, here's a, a top call, here's a coachable call. Here's some additional information. So delivering that is important, and the technology really helps us drive that consistency in this case. So, um, when that, that email comes out, here's a call example, you don't have to do anything with that today, or you can. If you don't, there's another one tomorrow, right? Mm-hmm. And we wanna create that normalcy. And th- this is the part that drives change, is one, you know, we're, we're making this normal. Yep. And Tanika, you were just talking about that, right? We're gonna put this on the calendar. People begin to expect it, right? It becomes normal for them, and that's a super important milestone in the coaching, training, and development process, is that sense of normalcy in the shop. And then, um, u- understanding the expectations and, you know, where do we have the opportunities. Um, Tanika, you know, one, one thought that comes to mind here is, you know, you'd mentioned at the beginning, like ask for the appointment. As you began doing this, you know, what, what did you begin to understand and, and see happening across, you know, the phone calls and across your organization? What patterns began to emerge? And really, what's that aha moment you had where you're like, "This is bringing value to me while I'm bringing value to my team"? Tonnika Haynes: Ooh, that's a good question. So when we start asking for the appointment, you know what? The calendar filled up. David Boyes: Yeah. Tonnika Haynes: Yeah. So the marketing was working. And, um, but the big aha moment... Ooh, that's a good question, Dave. You got me on that one. Should have text me that before you asked me that one. I'd been ready. David Boyes: My Tonnika Haynes: apologies. Phone with you. Aha moments with phone calls. I don't know. I, I really, I can't answer that one for you, but what I do wanna say before I forget the chance, don't get the chance to say it, when they're sitting beside each other up front and they're lis- 'cause they're, everybody can hear everybody's phone calls. Mm-hmm. I can hear them say, "That was a good one. What was that one about?" Or like Stuart would tell Hailey, he's like, "She's, she's had a lot of good phone calls here lately. I can hear the change in the way she's handling the phone calls." So again, um, may have got a little bit off subject, but them helping each other and encouraging each other. Maybe they can only hear one end of the phone call, but there's some key words like, "Oh, you killed that one." Jimmy Lea: Yeah. " Tonnika Haynes: You killed that one." Or making that sale on the phone call. Yeah. "I heard how you delivered that BVI. I heard that delivery. You gave them the good sandwich," and they said yes. Like this morning, she was like, "She said yes to everything." It's like, "God, it's working." Imagine that. Love it. Imagine doing a training, following the instructions, and it actually working. Jimmy Lea: Yeah. Gotta David Boyes: love that. It really is the aha moment too, right? Tonnika Haynes: Yeah. David Boyes: You're, you're going through, you're driving consistency. You have, you know, some form of flow and expectations, and you're learning from one another. I love the fact that- Mm-hmm ... they're listening at least to one side of each other's conversations- Right ... in real time. Tonnika Haynes: I David Boyes: think I'm lucky Tonnika Haynes: with that- And then getting to populate from that ... with my team. David Boyes: Yeah. Tonnika Haynes: I think I'm lucky with my, 'cause they're, they're not in competition, and, um, it's like how do you keep them... I don't know. God blessed me with that, but I'm just lucky that way. But encouraging each other- So. Jimmy Lea: It's good. That's good, Tanika. You, you've set up a solid culture there, solid people. They've got great results. You're listening to the phone calls. Consistency, like David's talking about. You know, um, hearing one side of the conversation helps a little bit, but if you, if you, as an owner, if you're only listening to half the conversation and you are not booked up three, four, five, six, seven, eight days in advance, chances are you're missing the other half of the conversation, and you need to listen to it. So you do need a device, a program, a, a hardware. You need a, a phone system that allows you to listen to all sides- Mm-hmm ... of the conversation. You've g- just gotta be able to do that. You gotta be able to do that. Now I'm gonna give another shout-out here as we work in our marketing. So a lot of times I hear shops talking about their marketing. "Well, my marketing's not working. I'm not... It's not working. It's not working." A lot of times it comes back to the phone call. Mm-hmm. How well is the phone call being handled or treated from an advisor? But speaking to the marketing part, we've got a shout-out here for the institute is holding a marketing intensive this October 26, 27, 28. Tanika, I just got off the phone with Brett Faidley. He is signed up. He is coming out for Mars Conference, so if you wanna get signed up as well, sister, we'd love to have you out here. Tonnika Haynes: I gotta get a real flashy jacket for that one. Jimmy Lea: Uh-huh. Tonnika Haynes: Pull out my Jimmy Lea: rhinestones. Right behind that Mars Conference. So if you got your smartphone there in front of you, grab out your smartphone, turn on your camera. There's the QR code right there. Oh, man. Flash the QR code and get registered. The, the, uh, the Mars Conference is going to be awesome. It is a conference where when you are done with the workshops, it's a three-day conference. When you're done with that three-day conference, you have 2027 mapped out, ready to go, and you know what you're gonna be doing month to month throughout that whole next year. It's super awesome. I, I love the Mars Conference. David Boyes: I do too. So Jimmy Lea: come- David Boyes: I was at the last one. Excited to be there. I'm, let me just say I was there as a participant at the last Mars Conference. Tonnika Haynes: Mm-hmm. David Boyes: And, uh, one, getting to, you know, to interact with so many, uh, friends across the industry was great, but also, uh, you know, I, I, I don't own a shop. I own a, uh, communication business. I took so much away from that that I immediately applied. I can speak from my own experience. Uh, and I know, uh, you know, many of the participants there that took those components right back to their shop and made immediate changes. So it is, uh, it's not just a, um, it's not just a workshop where you're gonna come away with a flashy workbook and put that in a dusty cabinet somewhere and never do anything with it. I promise you, you attend the Mars Conference, and, uh, you will come away energized and ready to make a real difference in your shop Jimmy Lea: Yep, for sure. For sure. Tonnika Haynes: All right. Like I s- I'm never gonna be at work if I keep coming, following you around, Jimmy. David Boyes: Just imagine your wardrobe, though. Tonnika Haynes: Oh, I know. It'd be so good. Jimmy Lea: It'd be so good. Tonnika Haynes: But no, we'll see. I, I'm thinking about that. I thought about what we talked about the other day, but we're not gonna get off subject 'cause I do that a lot. David Boyes: It can happen. Jimmy Lea: Yeah. David, what else? What else can we talk about with phones, phone systems, programs? Um, can we track our marketing using your phone system? David Boyes: Yeah. Uh, just on that very note, you know, the, uh, uh, we'll talk about this a little bit this year at Mars as well, but, you know, market tracking is important, right? We, we spend a lot of money, and understanding the performance, uh, is important. So with our phone system, you know, we can provide, uh, market tracking numbers if you have different campaigns, mailers, text messaging, website, uh, related, uh, leads that you're generating. Um, we can certainly provide unique numbers. The customer experience is the same, and the, um, you know, the shop experience is the same, except you have all of this additional data about, you know, how many calls were generated. So that's important to know, and, uh, it's also important to, uh, use that as a, you know, a good baseline of information about your capacity to manage phone calls in your shop. So when we look at some of the, uh, the other performance metrics, how long does it take us to answer the phone? Are we answering the phone, right? Jimmy Lea: Mm. David Boyes: In order to ask somebody for the appointment, we have to first answer the phone. Uh, and if you're spending this money on marketing campaigns, there are a variety of reasons, and I'll just tell you one example that I hear often from owners is, you know, they put out a marketing number and they, you know, advisors, uh, might believe that it's, you know, it's generating bad leads, something like that, so they won't answer that phone. Um, but we wanna, we wanna understand, uh, the behavior of what's going on. Is it something that we can control? Um, are, are we effective in the marketing campaign? What information do I have around that? And then additionally, uh, running that into the call analysis, uh, so that we understand are we, are we converting these, right? If we're generating the leads, are we actually generating appointments? And then, uh, from that point, if you know you have the appointment, you can measure your performance, uh, go forward. So there's a lot of data that we can capture, um, other than just sending in all of these phone calls to the main number. Jimmy Lea: I love it. David Boyes: Mm-hmm. Jimmy Lea: I love it. I love the, the phone is such a powerful tool. I love when we can multitask that tool and do multiple things with the, the same tool. Very cool. Very cool. But i- if there a- any questions, comments, concerns from our audience, we would love for you to type those in. If there's questions for David or questions for Tamika, go ahead and type those into the comments section. While they're doing that, I will say if you are trying to keep up with me, good luck. But you can find it on our website. The website page is, uh, wearetheinstitute.com/events. That's all of the events that are coming up here in the very near future where you will see the institute participating and locking arms with the industry to help elevate the industry. Our motto, our mantra is, better business, better life, better industry. We're gonna lock arms with you as a shop owner so that you have a better business. The net result of you having a better business is that you have a better life. Tonnika Haynes: Mm-hmm. Jimmy Lea: And not just you have a better life, your advisors have a better life, your technicians have a better life. Your, uh, your partners have a better life. Your spouse Your advisors' significant others, their spouses, uh, their, their technicians and their spouses, the, and their children. Everyone elevates, everyone breathes better, everyone sees a bluer sky and greener grass when we have a better business, a better life, and our commitment is that we will help this become a better industry. Looks like there's a couple of comments that did come through. Oh, no, that's Raleigh posting out the webpage for the events. Yeah. Uh, super awesome. Super awesome. Uh, last final thoughts, final ideas. David, we'll start with you. Tanika, then to you. Yeah. That we can help this industry grow. David Boyes: Tanika, thank you for joining today and, and sharing your experience. It's super valuable for, for me as a provider to our industry that, uh, we understand how we're driving impact. So thank you again for that. Thank you for your trust and support. For the, uh, the audience, uh, Call Inbound is our company, callinbound.com. Uh, we provide communication services, uh, call tracking information, uh, advisor call handling performance metrics, and AI call analysis. But above all, we're part of the industry, right? So, uh, I got my start with, uh, with the institute in a 20 group. Got, you know, very ingrained in the industry, uh, while I was building my company. And, um, you know, I'm proud to say that I'm part of the, uh, not just the automotive aftermarket, but the, the service repair industry. Thank you, Tonnika Haynes: gentlemen. I wanna make, make sure you know that I appreciate your company. Um, I don't know how many employees you have, but it seems like they're all just sitting in the same room waiting to help. I can send an email and I get a response so quickly, and it's always been consistent great service, so I do appreciate that. And, uh, anybody that's on the fence, whether you, you know, I'm like, "I don't wanna listen to phone calls, that's just another thing for me to need to..." Do it. Listen to the phone calls. Start with yourself. Start with yourself as the owner. I always say start, start with yourself. I always assume that I'm the problem, then I can work from there. Listen to your phone calls, and if you think you're good and then you listen to them, you realize how bad you are, think about how bad your team is if you're not coaching them. So get them in coaching call services or what- whatever. Listen to the phone calls. Get everything in order. And not only will you make better sales and better connections, more appointments, but I really truly believe that it could save you a lot of heartache. Yeah, they record bad calls, too. Bad calls from the other end that you're, you know, that you need, I hate to say for court, but anything. It's like, "Hey, sir, we've got that call recorded and that didn't go quite the way you're saying it's gonna go." So that's another part to it that could, that could be very important in your shop. We call that David Boyes: the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. Yeah. David Boyes: We'll take that to the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: It, it, it's an important to CYA. Exactly. You gotta cover your own behind. Tonnika Haynes: There's a great... That's a great tool for that. Jimmy Lea: Yep. Yep. Yep, for sure. Well, with that, thank you very much. David, thank you for being here. Taneka, thank you very much for being here. Tonnika Haynes: Any Jimmy Lea: time. Look forward to seeing both of you very soon at our next conference, and to give you a big hug and say hello. Uh, bring your best jackets, David. Say Tonnika Haynes: less. Gotcha. Say less. Back in the David Boyes: studio. Jimmy Lea: Yes, yes. Very much looking forward to working with all of you in the very near future. And for everyone that is listening, thank you so much for joining us today as we talk about building a better business, a better life, and a better industry. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence, and we're here to lock arms with you and make a difference. Click on it. Come find us. We're here to help. How can we help you? Let's make a difference. Talk to you soon.

Are You Running Your Shop… Or Is It Running You? | Darin Johnson - Ep 37
You shouldn't have to play detective just to figure out what's happening in your own shop. 😂 If you're ready for all your shop's information in one place, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMORunning an auto repair shop is one thing—but what happens when the shop starts running you? In this episode, Tonnika Haynes sits down with Darin Johnson, a one-man shop owner from Great Bend, Kansas, who admits he's working seven days a week, struggles to tell customers no, and hasn't taken a real vacation since 2018. They get into the difficult transition from technician to business owner, why coaching and industry connections have changed Darin's approach, and how raising his labor rate didn't create the customer revolt he feared. Tonnika also gets fired up about boundaries, last-minute customers, “free” tire pressure checks, and why serving your community doesn't mean allowing customers to control your schedule. Darin is heading to ASTA with a mission: build his network, learn how to step away from the shop, find help, and finally create a business that gives him a life outside the bays.Timestamps:00:00 Cold open: “It’s gonna be on one more day”00:19 Downshift intro00:38 Darin still has a FLIP PHONE?!02:10 Meet Darin: Running a one-man repair shop in Kansas02:44 How he accidentally became a shop owner04:27 From hot rods to 25 years in automotive05:39 Does Darin really want to stay a one-man operation?07:06 Heading to ASTA for the first time07:40 Why Darin LEFT his first training event early08:39 Coaching struggles: Knowing what to do vs. actually doing it09:55 The real reason Darin is coming to ASTA10:16 Shop ownership can feel like you’re on an island13:08 Working seven days a week & being married to the shop14:20 The people-pleasing problem15:03 Customers asking about cars at dinner and the grocery store16:27 What happens when the shop becomes your only hobby?20:26 Feeling guilty for taking time away20:57 “Schedule your hats”—including downtime22:59 Darin’s five-year plan: Train someone to replace him23:38 His last REAL vacation was in 201824:34 Open-heart surgery changed how Darin viewed the business25:21 Becoming an owner instead of just a technician28:06 Why 15–20 cars are constantly sitting at the shop28:34 The work Darin has finally started saying NO to30:49 Bringing an accountability partner to training32:42 Why a few unhappy customers can ruin your mindset33:58 Should you just FIRE the worst 5% of your customers?38:02 Tonnika gives Darin his official ASTA assignment40:40 Finding your automotive family42:39 Why Tonnika recommends coaching43:57 Coaching’s impact on Darin’s mindset and mental health45:01 “I wish I would’ve done this 10 years ago”46:04 Why shops that don’t train get left behind46:58 Darin now has the highest labor rate in town47:34 Tonnika’s $12 lawnmower tire era 😂49:00 Learning how to say NO without losing customers49:12 Scheduling your different “hats” as an owner51:10 Customers don’t control your schedule51:44 “It’s been on for two weeks? It can wait another day.”53:05 Your six-month-old check engine light isn’t suddenly my emergency53:50 How “real quick” jobs steal HOURS from your day54:52 Why Tonnika refuses to just throw air in a tire55:32 “My air isn’t free!”56:23 The right way to say no: Give customers another option57:45 Darin’s ASTA challenge & what’s coming in Part 2

Top 5 Qualities of a Genuine Service Advisor [RR 1106]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What makes a good service advisor great? Levi Linseman, performance coach at Autoflow, shares the five human qualities that separate a good service advisor from a truly trusted professional. With 25 years of automotive experience, including 15 years at the service desk, Levi explains why eye contact, a smile, warmth, caring, and humility can turn everyday transactions into long-term customer relationships. The conversation also explores sophisticated professionalism, the role of AI in the customer experience, proactive communication, hiring for coachability, and why the best advisors know when to simply say, "I don't know." What You'll Learn The 5 qualities that define a genuine service advisor.How admitting mistakes can actually increase customer trust.Why AI should support the service advisor, not replace the human connection.How digital vehicle inspections can improve transparency and communication.Why coachability and continuous learning are essential for advisors.How proactive communication reduces customer anxiety.Why setting clear expectations can dramatically improve the customer experience.What shop owners should look for when hiring their next service advisor. Great service advisors do more than sell repairs. They build trust, reduce anxiety, communicate with honesty, and make customers feel cared for. Technology can make the process more efficient, but genuine human connection remains one of the most powerful advantages a shop can offer. Levi Linseman, Performance Coach, Autoflow Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm