Bring the Classroom to the Shop: Raising the Bar For On-Site Training [RR 1105]
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About this episode
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeWhat if the best place to train your technicians isn't a classroom,…
Key takeaways
- —Hands-on training is essential for automotive technicians to effectively apply their knowledge.
- —Brandon's SWAT Training offers both on-site training and diagnostic support tailored to shop needs.
- —Effective communication and listening skills are crucial for technicians and shop owners to solve problems efficiently.
- —Collaboration among local shops can enhance learning and foster a supportive community.
- —Investing in education and training can lead to increased confidence, efficiency, and overall shop performance.
Frequently asked
- What is SWAT Training?
- SWAT Training stands for Stackworth's Worldwide Automotive Technical Training and Diagnostics, focusing on hands-on education for automotive technicians.
- How can on-site training benefit my shop?
- On-site training allows technicians to learn in their work environment, applying new skills directly to their daily tasks, which enhances retention and confidence.
- What should I do if I'm worried about my technicians being poached by other shops?
- If you're concerned about poaching, it may indicate issues within your own shop. Focus on providing a supportive environment, fair compensation, and opportunities for growth to retain your talent.
▸Full transcript
This is the Automotive Repair Podcast Network. Hey everybody, Carm Capriato, Remarkable Results Radio. I am so glad you are here. Look at, a lot's been going on inside the industry. I can't tell you how much is going through my mind. If you're a listener to all the shows on the Automotive Repair Podcast Network, you know the kind of stuff that we're covering.
If your ear is to the ground, you know what's happening out there. And I've got a really hot topic to talk to you about today with Brandon Steckler. So just hang in there for one minute. First of all, I want to just remind everyone about our great app. If you don't have it on your smartphone, you need to get it. Go to arpn.app.
That's the quick URL that gets you to our page where you can click on either the Google or the Android logo or scan the QR codes. It's the ultimate professional automotive repair playlist. You can read show notes, link with our sponsors, get all the shows in our network and have fun with that and continue what I kind of call this think, learn, lead, and repeat.
Thank you so much to our great sponsors. Take your NAPA Autocare Center to the next level with the NAPA Autocare Gold Certified Program. Gold Certified Shops shops, well, they stand out, build trust, and enjoy exclusive benefits designed to drive business growth. Contact your NAPA representative today to get started with Gold Certified. Hey, did you know that NAPA Trax has on-site training plus 6 days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Traxx is the single best shop management system in the business. Find NAPA Traxx on the web at napatraxx.com. Okay, I'm back with Brandon Steckler as promised, and we're here to raise the profession one shop, one leader, one conversation at a time.
Right, Brandon? That is 100% spot on, Korm. SWAT Training, as you can see, if you're watching on video, he's got an SWAT Training after his name. What Brandon has done after, you know, your stint with Motor Age and all the training that you've done in the industry, you've decided to do the Brandon thing. Tell us what SWAT Training stands for. Well, that stands for Stackworth's Worldwide Automotive Technical.
Training and Diagnostics. The name says it all. That's what I do. That's what the company's all about. When did it come to you? One night when you got up at 2 in the morning? Something like that. Yeah. I thought about all the times I try to help promote networking in the industry and helping other people out, bettering themselves. I found it was a good way to turn it into a business, something I love to do and something I can get paid to do.
You are good at what you do because every time I'm out there and I, what classes did you go to? I went and saw Brandon. He's really good at it. So you've got a talent. For, uh, in fact, I remember Tracy and I were at a class of yours in Toronto. We just loved your approach. It was great. By the way, I recently wrote in one of my emails, and they eventually end up becoming a blog on my website, remarkableresults.biz, on the blog page, a title of this article called Bring the Classroom to the Shop.
And Brandon and I had chatted and we're, it was kind of ironic that couple of things have all kind of grown together here. And the article starts out with this carmism. Okay. It's a carmism. I'm going to start introducing carmisms. The shortest distance between learning and earning is bringing education to your shop. How about that? I can't believe that. Okay. Can't get much better than that.
I know you can't. So, I mean, it's not like this is brand new. You've done this, Brandon. I mean, let's go back in the annals of time. When people would pick up the phone and say, get out here and teach us something? Yeah, this has been going on for several years now, and the process is almost always being processed and refined. As you know, not any class goes the same because people think differently, different topics of conversation come up, and even me as an instructor, I might stare at one PowerPoint slide, if you will, and present it one way, and the very next class I'm doing it totally different.
Brandon, when you are seeing hands-on going on. Can you sense the electricity between the learning and the brain from your student? 100%, especially for automotive technicians. We just tend to be hands-on kind of people. Me for one, I've done a lot of learning in school and I was fortunate enough growing up. I just always had, I don't wanna say a photographic memory, but I tend to memorize things, remember things pretty well.
So with that, I could pass almost any tests, but the real true litmus test for me was I was ASE master certified, advanced level certified at age 21. I couldn't fix a sandwich. That's the truth. I was horrible in the shop. That happens. Yeah, a lot. And speaking firsthand, but it was only when I started taking what I learned in school and having people show me what the teacher, me, my instructors meant, the words still made sense, but now there's something practical from the trenches to attach it to.
In the annals of your experience, who was your first show-me instructor? I would have to say it was Jim Morton. It was Jim Morton, and there's no need for introduction there. Everybody knows Jim. Uh, he's been like an, an uncle to me, a father if you will, for damn near 20 years. He was the first true hands-on, let me show you what we're talking about.
And that's where everything started coming together for me. Anything I've ever learned suddenly made sense, better sense. You know, the irony of life. So Brandon and I had a call to, so that I could better understand where his new venture is going. I write the article called Bring the Classroom to Your Shop. And this morning I get an email from Jim Morton.
It just couldn't be more right, by the way, that we're doing this episode. So you have basically created this company in a twofold, two-tiered service model, I think you call it, right? You have a pay-per-support for any shop who wants to be able to get ahold of you and work through a problem. And then you've got your onsite training, which I call, it's an on-siter.
It really is. And believe it or not, there's several more tiers to this process. As you mentioned, there's paid-for diagnostic support, similar to traditional support, but done a tad bit differently. It really runs with what I call just-in-time training, and that's what it's all about. You get the diagnosis for free, but you're paying for the training. What's happening in here with me gets put on paper and put into a folder, and it's shared with my client.
And we don't hang up the phone till 2 things happen: the vehicle's diagnosed properly with an accurate diagnosis, and the client walks away with something tangible, truly understands what we did. And if not, we spend time And we talk and we talk and there's pictures and annotations and files and things to get my point across again in that just-in-time training session. How does this onsite instructor educator like you deal with an individual who's looking for that?
I need to get ahold of him. I've got an issue. How do you balance that? I'm learning every day. Okay. That's an honest answer. It is very overwhelming to say the least. Fixing cars nowadays is hard enough. Fixing cars through the phone, as my good buddy Josh Parnell says, there's the conversation I'm having with you, Carm, and the one you're having with me.
And then there's the conversation I think I'm having with you, and then the conversation you think you're hearing from me. So it's these 4 different conversations that are going on at all times that make things very, very challenging. Yeah, you're right. It's so much of Our inability to communicate, to listen, to learn, to absorb, again, has to do with that word communications and learning how to sometimes shut up and listen and really be present.
You know, look them in the eye. I discovered that many, many years ago in leadership classes and communication classes, and sometimes We get this ooh, ooh, ooh, ooh moment, Brandon, where I need to say something right away. So I stopped listening to you so I could formulate what I want to tell you because I'm smarter than you in this moment. So it's a conflict.
What I find to be challenging for me is just as you said, it's to bite your tongue and listen because many times people were calling in for this tech support and they want to give you everything they know because they want to help you get a jumpstart. On this plan of attack, this battle plan, if you will. It's almost as if we already knew what was wrong with the car.
We wouldn't need, I mean, we would need that information, but we don't. So I like to start fresh, but you're right, keeping your mouth shut and doing more listening instead of talking sometimes is the key. Craig O'Neill recently did an episode on his podcast on the network, his podcast called Speak Up, and the theme of it was about being a fixer. How many shop owners never get up, leave the bays.
They may physically leave the bays, but they never leave the bays because someone says, hey boss, blankety blank, and they want to rush in and fix it instead of trying to share knowledge and challenge the think. What have you already done? What did you try? They just want to jump in there and fix it and move on. That's difficult. That's the difference between what I do with SWAT.
Training diagnostics versus what other tech support companies do. The technician believes he or she is calling in to help them fix a car that they're stuck on. And that may be true, but just like fixing the cars themselves, if we don't get to the root cause of the problem, the process is going to repeat. So in essence, I'm kind of working myself out of a job as I continue to deal with these techs over and over again, but that's my goal.
I want to empower And I wanna help people grow as a tech with their accuracy and equally as important, their efficiency. 'Cause when you have both, you have confidence. And that's the difference between having a fantastic career and being a miserable bastard for 40 years. So do you ask open-ended questions that obviously you know the answer to because you are the instructor, you're the educator, and try to find where that student is going with this?
And, and will you absolutely let them dive into the deep end of the pool wrongly just so that they can get out and dry themselves off and relearn something? So the answer to that question is yes and no. Yes, that we want these learning situations to happen, and I will let them answer, I'll say incorrectly, and then I'll correct them and tell them why.
I won't let them go down that sour path, if you will, because they're calling me for a reason. We've gotta get this vehicle problem solved efficiently. In essence, we get the diagnosis knocked out as swiftly as possible, but We stop and we go back and smell the roses. Then we revisit everything. You know, instead of cutting down a bunch of logs and running away, we go cut 'em down and then we come pick 'em back up again and collect 'em.
So we figure out what's wrong with the car and then we go revisit and we don't leave until there's a true understanding of what's going on. That tech needs to walk away with knowledge. I'm with you on the phone support 100%, because that's why they're calling you. They want quick answers and hopefully there is learning going on, but let's take it onsite.
That same question that I asked you, because you have a chance to pull someone up and out, but you also have other people watching this mentoring and learning going on. And will you wait for someone to say, well, I think I need to do that. And someone chimes up and he says, no. Do you let them help lead or teach the class with your guidance?
You know, it's funny how that happens. We start off beginning class on the first day and Let's just pretend nobody knows anything. And of course we know that's not true, but just for the sake of discussion, as time goes by, that rate of absorption starts to increase. Not only are they learning, but they're learning faster and more because knowledge begets new knowledge.
And a funny thing happens when you break things down to a level of what we like to call basic, which no tech wants to sit in a basic class, but it's the basics that are foundation for the what is perceived as advanced. To me, there's no advanced testing. It's testing that's just more efficient than basic testing. But without the basic knowledge, that advanced stuff doesn't mean crap.
It doesn't help you fix cars. It's fancy. But when you let people dabble with their own level of knowledge and start to mix in what they're learning with you, with what they already know, you watch the attitudes change. And the confidence change, how they sit at their desk in the morning versus how they sit in their desk in the afternoon. I should actually start taking pictures, one before class and one at the end of class, and just show the difference.
I wanted to ask you about, as an instructor in front of the class, be it at a major industry con event, and I've talked to so many of you and saying, you know, we know the ones that are really here to learn. You just said a mouthful. The teams can ultimately end up growing together and working with each other at the end of this onsite event.
That's the truth. In fact, I actually, when I'm having discussions about setting up the event with the hosts, I actually recommend to them that they invite a few local shops. Some of 'em are adamant they wanna keep it in-house only, trade secret, but others are really open to it and most of the time, 3 to 5 other shops around the area join hands.
And I like that because somebody always knows something that you don't. And even my best of friends I network with, thank God they let me, because when I'm at a jam or I've seen something maybe for the first time and I just don't have the experience to say, you know, I expect to see that or I don't, it's those same techs I reach out to for that input and they do the same with me.
So, In an onsite class like that, to be able to have someone to turn to later, a week, 2 weeks, 3 weeks, a month, you can call the shop down the street that you are now friends with and they help each other out and it works. And sometimes they share tools and everything. It works out really, really well. I want to lean into that because I know there's people listening and says, bring him in, but only for my people.
And I'm not going to invite anybody around me. You know, they're my competition. And we all know the answer to that. No, they're not your competition. They really aren't. You're your competition. Let's face that fact. Now, with that said, the biggest worry, and I'd love you to help dispel the reason why this should be done and, and some of your costs shared.
Say you got 3 guys and you look at your cost against 3 guys. It could be substantial per unit, but if you can take another 10 in there from the metropolitan area of a 20 or 30 mile radius. What's the big, I mean, off the top of my head, I could figure out why people don't want to do that, but can you dispel some of these crazy rumors?
Yes. So first, obviously what you just mentioned, like trade secrets we don't want to share, that mindset's got to go. There's plenty of work to go around. There's no need to badmouth anybody. There's no need to poach customers. There's plenty of work. There's also enough work to go around where you can help other shops in a jam and don't charge them. You know, help.
This is my opinion, but I scratch your back, you scratch mine. There's gonna be a time when you need a hand. I've helped enough people to realize that most of the time when I reach out for something, people are happy to drop, not only help me, but drop what they're doing. Absolutely. I'm gonna stop what I'm doing. I'm gonna help you. I don't want you to do that, you know, at your convenience, help me.
But the other myth I think, Carm, is that The quality of training tends to go down as classroom attendance grows. And at a point, yes, I agree 100%, but I've had as many as 50, 5-0, 50 people in one onsite class. And it went phenomenal when you were equipped right and you have the camera right. And you've got things like I've invested in wireless HDMI interfaces and a big switching tool where I can go from camera 1 to camera 2.
Uh, seamlessly at a push of a button. When you start doing things like that, you can take that experience that would normally be negative with a classroom attended size of 50 and make it easily doable. I mean, let's face it, when you're a technician sitting in a diagnostic class like I'm describing, there's no doubt in my mind these technicians know how to access a circuit and connect their tools to this circuit.
And even if not, I have a camera right over me pointing down at where I'm testing. But if they can still sit in their seat and absorb the stuff they need to absorb, that's what really counts. And we can do that with a considerably large class size as long as the instructor's equipped to do so. Do you break 'em into groups at all?
Currently, no, unless the group is big enough and I have a helper with me. Frequently when I teach at some of these events, there's a hands-on aspect to training some of the events like Vision. I will go onsite along with my fellow instructors. I'm there as a friend just to help out. We'll break off into groups because it makes it easier. This is where these good questions are asked and you can really get hands-on.
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What's the ideal class? Ideal 3, 4, or 5? Is an ideal class that you travel to onsite training a dozen to 20? I guess I won't use the word ideal, but I use the word average. The average class size I'd say is about 20. For me, I see about 20. I've seen as little as 2, and the shop owner was adamant. He just wanted him and his lead tech.
You said the word earlier, poaching customers, and let me reveal the big worry for shop owners that want to get together and do things, and that would be poaching their talent, their people. And I don't want to send them down to Charlie's place and let my guys see Charlie's place, meet Charlie, and have Charlie think about wanting to hire them. And to me, that's the biggest detriment to wanting to do this or participate in this.
Well, Carm, if you recall, just recently I spent a short time, maybe 6 months, in a leadership position, more like a shop owner who didn't own the shop. I had some big decisions to make. So I now take that perspective into account when I'm answering your question now. If you have something to worry about, your techs being poached, the problem's in-house. Fix it.
If it's money and you're not paying enough, of course that technician's want to go somewhere where He or she's getting more money. If the tools aren't there and the other prospective shop has the tools, there's your answer. You have something to worry about if you're not willing to invest in the shop and your technicians. So if I owned a shop, Carm, I can assure you I have no fear of my technicians leaving my shop because of something I'm not doing.
They're gonna be paid appropriately. Things are gonna be fair. Their feelings and emotions are gonna be taken into account in decisions I make. Because I am not the shop. I am part of a team and I'm no more important than my team members. I'm not above them. They carry a lot more weight than I do, believe it or not. So it's very important for me as a would-be shop owner to take care of my technicians, my entire team, not just my technicians, but when it comes to tech training, now I'm not scared of them going off to take training hosted at another shop of them being poached, because if they are capable of being poached,
there's a problem in-house and I need to fix that. Let that sink in, everyone. That's why I'm sitting here in a pause moment. It was just well said. All right. Thank you for that. Now, you know, education isn't simply about becoming smart. It's about becoming more productive. What kind of feedback are you getting from the owners that you work with? It's funny you mentioned that.
I'm currently building a website as we speak, and I'm not going to reveal a thing till it's done because I want it to be perfect. And my webmaster's, he's amazing. One of the things he's including is not only a list of testimonials from around the world, but some soundbites my clients have actually shared with me on Facebook Messenger, you know, an audio recording.
And I uploaded it to him. He's like, this is perfect. We're going to use this. A friend of mine from Australia. One of the biggest takeaways he had in this, he said he was actually getting emotional as he's making this recording because he's owned these tools for a while and has never used them in the fashion that we did on this particular case.
And he said the amount of confidence he feels now after interacting with me on this case was a game changer for him. And that meant the world to me, Carl. I couldn't ask for anything better because you could hear it in his voice. I don't want to say he was going to cry, but you can hear the excitement in his voice. His voice was a little bit cracking and, you know, he had to take a moment to regroup before he spoke.
But that means the world to me. It's fixing the cars to me is fun, but Really getting down to that root cause issue, empowering people to be better and showing them the path, you know, being a leader to them is what I always try to do. Lead by example. And, you know, Brandon, education changes lives. It really does. And it doesn't matter if you went to an 8-hour class, you walked away with an hour worth of life-changing, gotta do this now.
I am motivated. I am sincere. I'm a different person again. Oh, I can go to YouTube and figure this out. Let's stumble with that. Let's try this. Let's ask Google or AI today. Are you finding that those are going to get in the way of what it is that you want to do? No. And here's why. First of all, I love YouTube.
There's some really, really good content out there. I caution anybody to check your sources, but there's plenty of reputable sources that all of us know and we interact with even in social media. And those men and women are happy to give input and advice, and they do so very well. I mess around with AI for some certain things, assistance for me, if you will.
I will never let AI ever write a class for me, ever, ever, never, not once. It's because to me, I need to write this class. So there are some good aspects to it, in my opinion, but it's still, I think it perpetually, it's going to be in a phase of learning forever and it's going to get better in time, but I can never say I would fully trust AI.
I just don't. That's just my opinion. I got this wild idea. Wild idea. You found a solution to a very difficult diagnostic problem, and then you said, ooh, I can make a case study out of this. I'll add it to one of my classes. Would you ever, or have you ever gone to AI, typed in the exact problem and have them tell you exactly what it is that you discovered?
I personally have not, but I've witnessed other people do it to demonstrate how many different wild goose chases it can send you on. If it's designed to learn, you know, garbage in, garbage out. We've got it right, stuff. By the time you got to the solution that yet you discovered, you swam upstream a lot to get there, right? For sure. I still do.
I love that term. It just hit me. Okay, class, we're going to be swimming upstream for the next hour and hopefully break your stride when we transferred all this knowledge to you. That's what it takes if we've got to be better though. A really good friend of mine, I'm sure you've spoken with him plenty of times, good friend of Tracy's as well, Brian Pollack.
I can't remember the words he used, but he says the first 40 hours is what you go to work for to pay your bills. The second 40 hours is how you grow and be better. And Man, I can't tell you how many hours I've spent, as you said, swimming upstream. He's exactly right, by the way. I mean, if you're in it to win it, 40 hours doesn't cut it.
It's right. It's not something people want to hear because it isn't easy trying to be the best at what you do. If it was, everyone would do it. So here I am reacting to what I think our listener just heard. About having to work 80 hours. Now, that's not true. I do believe I used to do a good 60 in the early days.
And then there's a certain point where for everyone, you want to have a life. Well, how do you do it in 40? You become a perpetual student. It doesn't matter if it's finance and leadership, or if it's diagnostics and technology, you become a perpetual student. You constantly are learning, which makes those hours shorten on the scale, doesn't it? It sure does. And you know what, to clarify, when I say you're working 80 hours, you know, you could be on the toilet reading something.
You could be drinking coffee in the morning when everyone's asleep and reading or watching a video. That's learning. You don't have to be at work getting dirty. You're in the deep end of the pool. I love that time, but you're all drenched in all the things that make your living real. It's that continuing education piece. And when you learn something, usually people that are, you know, at that level, they love to share.
It's true. I see the same group of men and women all across the country. The same, I'd say probably hundreds, several hundred people, but they're always working together. I mean, you know, Carm, you leave the events, we're done learning for the day, but then the night starts and all the good conversations, the fireside chats. There's a whole other set of learning taking place after class is over, and it's the people that are happy to share 'cause they're also happy to receive as well.
Okay, let's get into the nitty-gritty on this onsite thing. I just recently did an episode with Matt Lockowitzer who holds a summit at his place. He's got 10 shops. You ever been to Matt's place? Several times, and I'm scheduled to go back in just a couple of weeks. I love Matt. Perfect. Okay. And on an episode I recently did with him on letting a toxic employee go, we got a little bit into his summit.
And Matt closes during the weekdays. He says, my people are so important to me. I want to educate 'em, but I also want 'em to be home with their families and I want to be home at night. That's a gutsy move to close your shop for 3 days during the week. It is. And I'll tell you what, I want to give Matt some credit here and I don't want to embarrass him.
He's probably gonna be embarrassed. I've watched Matt get emotional with his team and his son. I watched tears roll down his face as guys, as the team was thanking him for such a great event. That man's the real deal. And yes, when he says that, that's not a show-off move. That's not, uh, looking for attention. He loves his team like family and he treats them like family and he's all in with them.
He's a great guy. I mean, he's got a lot of businesses going on in his world. Is that 13, I think, right? 13 different types of shops. He's got 2 Mack trucks on the road. I mean, he's a real entrepreneur and a people person, and he's gotten to the point where, you know, he practices EOS. You know, he's the visionary of the company and he's got a lot of great implementers and leaders.
He's done a lot of smart things over the years, but yet Brandon Steckler can go there and do onsite training for him on diagnostic stuff. And they all benefit from it. So why would we as an industry just look the other way and say, this isn't for me? That's the part I don't get. No matter how big the shop is, no matter how many people you know, I don't understand why we are not doing enough on the educational piece in our industry.
I just, I'll ask you this question. You go to Vision, you're up front. It's the same people in the class. It's the same people. Why is it the same people when there's another 400,000 to train? It's true. And it's not very easy to get people to see that benefit when they've never been to training yet. So they don't know what they're missing.
And then to convince them they've got to close the shop, pay for staff to fly out, pay them to be there. And of course, hotel and, and just cost. It's a lot of money. It's worth it, but it's a lot of money. It's worth it. Absolutely. When I talk to people and we've been doing interviews with shop owners at Vision about the value that they get from their money, and we, we basically say, so you closed for how many days?
Well, we shut down for Thursday and Friday, and of course we're here the weekend and we had to travel on Thursday, blah, blah, blah. I says, what about your revenue? He says, we had no problem. We made it up the next month. Isn't it great how that works? It's amazing. It's almost like, you know, Bewitched, twitch your nose and boom, there's the numbers.
It's the spirit of the team. It's the knowledge that happens. It's the productivity gains. It's the confidence that we're better than we ever were before just yesterday. That return on investment is there and other people wouldn't be going to this training if it wasn't. So this is a trend that I'm feeling, I'm seeing. This is why I wrote this blog article. And Brandon, you know, it's great to see that you made this huge leap in your life.
Thank you. And I know you're busier than I said. Are you busy? He goes, I can't handle it right now. Well, that's great. He says, I may have to put more people on. Oh my God. There's another great thing. Yeah. I'm looking forward to growth. It's a big part of my, the next phase of my plan in putting the right people in place as part of my team.
So I pick up the phone and I'm, I'm all in on this. So what would be the next steps that anybody, how do they get ahold of you if somebody want— is interested? As of right now, you simply call my cell phone number and I'll be the one picking up right here from the office in the chair I'm sitting in now. You just call.
You can reach me on Facebook Messenger. You can reach me on WhatsApp, or you can reach me on my cell phone. I'm currently building a website where this can be self-implemented, where you can simply Build a profile. That profile is always yours and you can add vehicles to it. You can check the status of any vehicle you have in play. And we go from there.
We have a phone conversation. We talk about it just like you would at the counter with your own personal clients. And, uh, I gather the same information you do. We build a battle plan. Pay per use for tech support, on-site training. And what else are you working on? So believe it or not, the tech support is to solve the attitude problem. We've got a car that we're stuck on and we need fixed.
I identify lapses in the technician's either performance, whether it's lack of know-how, lack of tooling, or lack of service information. And rather than continuing to fill a bucket with water that has a hole in it, I first try and plug the hole and then fill the bucket up. So that just makes sense. Then I'll identify opportunities for virtual training. So I can customize training for that particular technician.
At the level he or she needs on any subject they wish to cover for as long or as short of a duration as they want, anywhere from 1 hour to 8 hours or more. I'm trying to identify a way that I can get into shop and perform a 2-day event where we really set the foundation for learning in the future. So it does 2 things.
One, it accomplishes the goal of building confidence and efficiency for the technicians or all the attendees. That are there to see the class. But for the same reason the military has a boot camp, they establish procedures and ways of doing things, breaking old habits. Now, any training I do for them in the future is now optimized. I don't have to come down for 2 days at a time.
I can handle this online, right? I can show them how to learn online. We can do virtual content. I'm happy to come back out and I'd love to, but that's not always convenient for everybody. So being a technician, a wannabe shop owner, I realized the importance of continuing to work. So I make my training available to them day, night, weekends, holidays, whatever they want.
I work with them at their convenience. Wow. SWAT training, ER, emergency room. That's just what I heard. 24/7. So I call you up and I want to do this. I want to do onsite. Do you interview me and say, well, who picks the topic or the area of instruction? So I offer an entire range of topics and classes that I can do, and I offer to them, but I always propose what I have recommended, and that is a ported and polished class that's based on a 2-day event on-site, a combination of deep theory and physics, as well as easy-to-digest things to help connect the two.
So we're not memorizing, and then practical application over the next day where we get involved with vehicles, individual components, the tools used to evaluate the performance of these components on the circuits they reside in, as well as tackle any live challenges they have in the shop. I'm willing, more than willing to do that. Like, let's put our money where our mouth is.
Where's a car you've been struggling with? And we just did that recently, actually, at a friend's shop in, in the Connecticut area. Do you ever do any heavy diag classes? Absolutely. The purpose of this baseline class, if you will, this online 2-day event is to establish a foundation to grow on. Okay. Onsite. Yep. It's an onsite 2-day event and it establishes a baseline for technicians to grow on.
It provides all the good habits. Again, much like the military hosts basic training, we need that training to build good habits so we can optimize anything we do in the future. It makes it more applicable and more effective. Basic training. Don't get me to remember when I went through basic training and I was a college grad, got drafted. It was in the last draft.
And I just thought it was such an incredible session that I went through, you know, the 16 weeks of advanced training and basic. You know, I still believe today everyone, every young person should go through basic training. I really do. I could see how it could benefit everybody. Absolutely. You learn disciplines and rules, and I don't think we have much of that anymore today, but that's just my opinion and I could be wrong.
You know, typically it's old guys that say that, Carm, but I'm right there with you. I'm starting to see it too. I've got some gripes of my own. Did you call me old? No, I called us old. Okay. Okay. Hey, this was great. Now you said call my cell phone. Where do we put that cell phone in the show notes? One, uh, if somebody wants to look this up.
Absolutely. I'll mention it now. 484-824-4621. And again, that website will be going live soon. I'll, I'll certainly make announcement on social media. If it comes out, let us know. We'll put it into the show notes on this episode so people can get it. Did you see how cleverly I got him to give us his cell phone number? Huh? Just Brandon Stoeckler, thank you for being here.
Former Motor Age editor. Industry educator with his new company, Stechler's Worldwide Automotive Technical Training and Diagnostics, SWAT, who is really doing some heavy, heavy work on onsite training, which we both believe is the future and it's going to bring tons of value to our industry as we strive so hard to be so much more professional. Brandon, thanks for being here. My absolute pleasure.
Thanks for having me, Corn. Thanks for being on board to listen and learn from the premier automotive repair business podcast, Remarkable Results Radio. Get your episodic education on the ARPN listening app at automotiverepairpodcastnetwork.com. Also enjoy the podcast on our Carm Capriato YouTube channel. Carm is all for advancing the professional automotive service industry. Until next time.
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The Automotive Hiring Cycle: When and How to Recruit Top Technicians [THA 502]
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Daily Habits That Build a Stronger Auto Repair Shop Culture [THA 501]
Thanks to our Partners: NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> What does a strong shop culture look like when you’re the people living it every day? Bree Wismer, Service Advisor and Frontline Culture Leader, and Trevor Hinds, Operations Manager and Dispatcher at Empower Automotive in Traverse City, Michigan, take us inside the daily habits and communication practices that keep their team aligned, productive, and focused on the customer. Rather than approaching culture from the owner's perspective, Bri and Trevor share what happens on the front lines. They explain how Empower Automotive breaks down the traditional divide between the front counter and the bays, keeps everyone on the "same bus," and creates a workplace where every person understands their role, respects the team around them, and contributes to the same goal. What You'll Learn Why the front counter and specialists must operate as one team.How daily huddles and short training sessions keep the team aligned.Why the 1:00 PM check-in can prevent late-day customer surprises.Why a "no-update" update can be one of the most valuable customer communications.How to respond when customers arrive with AI-generated or parts-store diagnoses.How respect, communication, and accountability create confident professionalism. Building a world-class shop culture doesn’t require a massive budget or a complicated organizational overhaul. By committing to these small, consistent actions, you can transform your shop from a high-stress environment into a thriving, unified business that both your team and your customers enjoy. Bree Wismer, Service Advisor, Frontline Culture Leader, Empower Automotive, Traverse City, MI Trevor Hinds, Operations Manager, Dispatcher, Workflow and Culture, Empower Automotive, Traverse City, MI NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/ Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/ You’re probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field Theorywith Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numberswith CPA Hunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker:<a...

Rapid-Fire Automotive News: AI, EVs, Autonomous Vehicles, and the $19B Trade School Boom [RR 1107]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode How quickly is the automotive repair industry changing, and are you ready for what's next? Tom Ham, shop owner and founder of the Automotive Management Network, joins Carm Capriotto for a fast-paced conversation covering 12 major trends shaping the future of auto repair. From autonomous vehicles and solid-state batteries to the changing value of trade careers, AI, government regulation, 3D printing, and vehicle reliability, Tom and Carm explore the technologies and economic shifts shop owners need to understand. What You'll Learn How autonomous vehicles could reshape vehicle safety and the repair industry.What advances in solid-state batteries could mean for EVs and vehicle range.Why trade careers are gaining momentum as technology changes traditional employment.How the technician shortage is creating new opportunities for shops to develop talent.How government regulation and emissions enforcement could affect vehicle owners and repair shops.What current vehicle reliability trends reveal about today's automotive brands.How 3D printing could help shops solve parts availability challenges.Why AI is becoming a powerful tool for reducing friction and improving efficiency.Why shop owners need to stay curious and adapt as automotive technology continues to accelerate. The automotive repair industry is changing faster than ever. The shops that thrive will be the ones willing to understand emerging technology, embrace new tools, develop their people, and continually rethink how they operate. The future isn't coming someday. It's already showing up in the service bay. Tom Ham, Automotive Management Network. Tom’s previous episodes HERE. Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm
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Shop Owners: Maybe YOU'RE the Problem | Tristin Sweeney - 38
Running a shop is hard enough—you don't need your software making it harder. 😂 If you're ready for more clarity, better organization, and a smoother experience for both your team and your customers, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAt 29 years old, Tristin Sweeney is running an auto repair shop, building automotive technology, and questioning some of the industry's favorite excuses. In this episode, Tonnika Haynes talks with Tristin about his unconventional path from the startup world into automotive, acquiring Honest Automotive, building Shift, and why owning a shop became the ultimate testing ground for solving real industry problems. But things get spicy when they tackle the supposed technician shortage, outdated hiring practices, shop owners blaming younger generations, and why good employees may be leaving shops that refuse to change. They also dig into AI, technician training, communication, leadership, burnout, and why new technology should solve problems instead of creating more work. If you're a shop owner who keeps saying, “Nobody wants to work anymore,” this conversation might make you look in the mirror.Timestamps:00:00 Why automotive has become unattractive to work in00:23 Downshift intro00:42 Meet Tristin Sweeney: 29, busy, and obsessed with automotive01:23 Audi, Volkswagens, and where the car obsession started03:15 Can you be a great service advisor without knowing cars?04:40 There are more automotive careers than turning wrenches06:26 From tech startups to the automotive industry07:17 Getting laid off, joining ShopGenie, and finding his industry09:17 Running TWO automotive businesses at 2910:11 How Tristin bought Honest Automotive after finding it on Facebook14:01 Has shop ownership given him gray hair yet?14:32 Building a shop around passion and customer experience16:21 Honest Automotive is also Tristin’s “laboratory”16:48 How Shift Automotive was born18:19 Building software from the problems that drive shop owners crazy19:10 Technology problem or people problem?20:17 How does someone working 60–70 hours a week avoid burnout?22:55 Success isn’t worth burning yourself out by 3023:19 Tonnika gets VERY personal about Tristin having kids 😂25:32 Why Tristin is committed to automotive for the long haul28:53 Shift grows to more than 150 shops30:02 Why simply SHOWING UP can change your career31:21 The “Gen Z stare” and learning how to communicate33:34 Get in rooms where you’re uncomfortable37:04 What will automotive look like 10 years from now?41:11 Shop owners who ignore AI WILL get left behind42:43 How should shops prepare technicians for new technology?43:27 Does every tech need to understand the newest cars right now?45:48 Why the next generation matters more than ever47:58 What does a technician actually need to “look like”?48:48 Is the technician shortage actually a hiring problem?49:48 How many great technicians are shops overlooking?50:48 “I hire people. I don’t hire jobs.”52:00 Why automotive can be an unattractive place to work54:18 Great shops generally aren’t struggling to find applicants54:51 The talent is out there—and some of them want to leave their current shop55:55 If recruiters can steal your technicians, that’s a YOU problem56:04 Most shop problems start with the owner57:30 Accepting criticism from your employees—even your own son58:03 Old-school leadership vs. the way Tonnika leads today59:33 The macaroni-and-cheese recipe for evolving a family business1:01:47 Is treating every employee differently “coddling”?1:03:50 Why one universal pay plan doesn’t work for everyone1:04:39 Flexible schedules, flat rate, salary, and what actually motivates people1:07:08 Shop owners who refuse to compromise may lose great technicians1:07:56 Bad bosses create the next generation of bad bosses1:08:21 Why leadership and communication have to be learned1:13:00 Stop micromanaging every detail of your shop1:14:22 “Granddad did it that way” isn’t a good enough reason anymore1:15:28 The Carfax data debate gets spicy 😂1:16:24 What Carfax actually gets from your shop1:17:47 Tonnika’s grandfather discovers OnStar and thinks “they’re coming for him”1:19:03 Technology fear usually comes from misunderstanding1:19:45 Tristin’s legacy: Leave automotive better than he found it1:20:00 Where to find Honest Automotive and Shift Automotive1:21:22 Closing, AI hot takes, and what’s next

216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors
216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors August 26th, 2026 - 00:54:51 Show Summary: Strong phone skills can turn more incoming calls into appointments while building trust from the first interaction. Consistent call reviews give service advisors a clear path to improve without making coaching feel like punishment. AI call analysis reduces the time required to find useful coaching opportunities and helps owners identify patterns across their team. Positive reinforcement also matters because great calls give advisors examples they can repeat. Simple habits like smiling asking for the appointment and using the customer’s name can dramatically improve the experience. Better phone performance ultimately supports stronger customer relationships higher appointment conversion and long term shop growth. Host(s): Jimmy Lea, VP of Business Development Guest(s): David Boyd, Founder & CEO of Callinbound Tonnika Haynes, Owner of Browns Automotive, Downshift with Tonnika Haynes Show Highlights: [00:04:00] – Listening to real calls reveals missed opportunities that owners rarely see. [00:10:00] – AI identifies coachable calls without hours of manual review. [00:14:00] – Consistent coaching creates awareness before advisors answer each call. [00:17:00] – Replace a hard no with a plan focused on customer needs. [00:24:00] – Help advisors self coach instead of simply pointing out mistakes. [00:28:00] – Every missed appointment can represent significant lost customer value. [00:34:00] – Asking for the customer’s name immediately creates a stronger connection. [00:39:00] – Scheduled call reviews make coaching normal instead of threatening. [00:43:00] – Asking for appointments helped turn successful marketing into a fuller calendar. [00:49:00] – Call tracking connects marketing performance with actual appointment conversion. In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/fv9ewVBoSks Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this! Links & Resources: Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com. Episode Transcript: Jimmy Lea: Good morning, good afternoon, good evening, or good night. Thank you for joining. So excited for us to have this conversation today with some really good friends. Everyone, this is to be an interactive webinar. So you're sitting there, you've got questions, you've got concerns, type them into the chat. We wanna be able to ask those questions of our panel today as we are talking about a very interesting topic. And with us today, first, is our good friend, Mr. David Boyd of Inbound Communication. David, how the heck are you, brother? David Boyes: I'm great. I, I, uh, I fully intended to have my jacket on, Jimmy. Jimmy Lea: Man. David Boyes: So excited to be here. We Jimmy Lea: coordinated on this and everything. David Boyes: I know. I, uh- Next time ... I, I was, I was lucky as, as busy as we've been at Call Inbound to, uh, uh, get up and, and organize and dress today. So I really, uh, it's always great to see you and of course, um, uh, we got to visit a little bit out at, uh, Worldpac STX and, uh, man, I tell you what, your wardrobe is always top notch. Jimmy Lea: Hey, thank you. Thank you. We're glad you are dressed today, just don't stand up. Thank you very much. David Boyes: Great. Jimmy Lea: And joining for us in our conversation today, David, is Tanika, Tanika Hayes with, uh, Haynes with Browns Automotive. Tanika, how the heck are you, sister? Tonnika Haynes: I'm doing good, guys. What's going on? Jimmy Lea: Staying alive. Good to see you. Great to see you. Also at STX, what did you think of the, the conference there with Worldpac? Tonnika Haynes: It, it was really, really good. I was not prepared for the size of it. There was a lot of people. People were peopling. So, um, once I got adjusted to all of the crowds and everything, I enjoyed it. I hadn't sat in a class in a really long time, like at an expo. Ooh. I'm usually just walking around and being nosy, but I picked up some good nuggets, so it was great. Jimmy Lea: Beautiful. That's awesome. Well, if, if the STX was a large conference to you, I would suggest that you really prepare yourself months in advance if ever you come out to SEMA and Apex in Las Vegas. Tonnika Haynes: I will be there this year. Oh, good. I keep hear- hearing that, so I don't know what meds I need to be on to take, To take it all in. But Jimmy Lea: we'll- You- Tonnika Haynes: I'm excited about it ... Jimmy Lea: we, we will talk about that because there is more than you can see within a week, and you really only have three days at Apex, four days at SEMA. You want to map out where you're gonna go, who you're gonna talk to, who you're gonna see- And for you, Taneka, schedule some time to sit down and chill Tonnika Haynes: Yeah. I'm gonna have to definitely do that. You're talking about, um, scheduling times. I'm gonna schedule time to go sit in the corner and recoup. Uh-huh. So where's Taneka? She's in the corner. Jimmy Lea: Yep, and, and I- It's David Boyes: scheduled time ... Jimmy Lea: I, I'm gonna work with you on that because I know the corners, I know the places where you can go and, and find some solitude. Tonnika Haynes: All right. Jimmy Lea: I am. Well, our conversation today is in preparation for making your shop better David, I'm gonna kick it over to you, brother. Let's start this conversation with Taneka. David Boyes: Yeah. Let's, uh, let- let's kinda move into this. You know, we're, uh, talking about communication, and there are so many facets that impact the customer experience. I think that it's important to know that, you know, there are tools and there are, uh, from an owner or, and manager's perspective and from a service provider's perspective, there are ways that we rally around making communication better. Um, you know, one of the things that is common at all shops is, uh, the customer phone call. Tonnika Haynes: Oh, yeah. David Boyes: So you winced a little bit. Tonnika Haynes: Yeah. David Boyes: Uh, how many times do we, you know, talk about our phone skills, uh, getting better on the phone, understanding the customer, understanding their needs, addressing their needs? And there's so much, you know, revolves around, uh, the phone calls and, and the way that our advisors and our front office team handles these. Maybe you have a CSR, maybe you have, you know, a service manager. Um, but people are, are answering calls all day long, and this becomes important that we understand who's answering the phone- Mm-hmm ... how they're communicating, what, what's the message that's being shared. Every time that phone rings, uh, that, you know, we like to say that's money calling. So Taneka, let me just ask you, you know, what, what are some of the challenges that you see or the, uh, the successes that you have with your team when it comes to managing and, and, uh, getting better on our phones? Tonnika Haynes: I wanna start by saying, um, I think I listened to my first phone call at my meeting with Jen- Jennifer, with the Institute. I'm currently coaching with the Institute, and that is life-changing- Yeah ... to listen to your team answer the phone. So if anybody's out there and they have not done that, they have not listened in on a phone call, figure out a way to do it. I don't know if it's gonna be a little paper cup and a string, but figure out how to do it. Um, and then I, listening to my own phone calls, and I- I'm the boss, right? I still cringe. And so you never know what's missing from those phone calls, what, what, what is standing out. You know, my team, we would not even ask for the appointment. Like, "Would you like to bring this in today?" You know- Oh ... you ask all the questions, they go through the scripts, but then we found that they were not saying, "Hey, would you like to get that done? Would you like to bring that in today or tomorrow? What works for you?" They were leaving it all to the client to say- Jimmy Lea: Mm-hmm ... " Tonnika Haynes: What's next? What's next?" Hmm. So they were answering the phone, and they were s- being very polite, but they were not closing. They didn't have a lot of words with closing. And so with inbound, I've been able to coach- You know, when you listen to yourself and you're like, "Ooh, ooh." And you can say, "Do you see what you did there?" Or even, 'cause you know, the team can listen to their own phone calls. "Oh, I see what I did there. I see where I dropped the ball." So that was, opened up a whole bunch of eyeballs around here. Well- It's like, "Oh, it's Monday, it's time to listen to phone calls." Like, "Ah." But you just increasingly get better over time. Jimmy Lea: Oh, it's so true. And, and the ability, Taneka, the ability to have calls from today- Tonnika Haynes: Mm-hmm ... Jimmy Lea: or from yesterday or, or even the day before. Uh, there was a time a decade ago when we would have to listen, as coaches, we would listen to calls. Listen, listen, listen, listen, listen, listen, listen. We're trying to find a coaching call, a call that is coachable, and this might be a call from two weeks ago, three weeks ago. Mm. The advisors are going, "Dude, oh man, that's forever ago. No, man, I, I don't do that anymore. I'm not like that." But David, I, I think you kind of solved a bit of that problem with your phone services. David Boyes: Yeah, thanks. It, you know, it's, it's important to, to recognize. I think every owner I've ever talked with has a similar issue. It's... And a lot of it rev- revolves around time, right? Are, are we aware of what's actually happening- Jimmy Lea: Yeah ... David Boyes: on the front line? Mm-hmm. And, uh, some of it is, uh, I wanna keep this a little bit at arm's length because I, I can tell you as an owner, I will have an emotional response when I listen to that phone call. And Taniki, you brought up a great point. For owners and managers here that are on the phone, please listen to your own calls. Yeah. Do it at least one time. Tonnika Haynes: Yeah. David Boyes: Well, twice. Have to Tonnika Haynes: bite the bullet. Just do it. David Boyes: Yeah. Just do it. And, Tonnika Haynes: and, and be ready. Just like- ... just like, "Oh, that is me." Yeah, that is you. David Boyes: Do it- Yeah do it twice because the first time that you listen to a call, uh, it's gonna just be weird, right? So listening to myself on recordings is always weird, but there's this heavy lift of time, right? Am, am I aware of what's actually happening on the front line, and how are we interacting with customers? And then do I have, do I have a mechanism to understand what's my expectation? As an owner, um, you know, it, it's important to establish that expectation. Maybe you're working with a call coach, maybe you've been in trainings yourself. It's, it's ideal to have a method by which you're going to measure your call handlers. And, um, you know, we wanna be professional. We want to build confidence and, and build rapport with these customers. It doesn't have to be fast, but typically- Mm-hmm ... you know, an incoming call from a customer is likely an appointment setting call or a status call. We're gonna set that status call, uh, bucket aside for a second 'cause we wanna be in front of, uh, status calls instead of having customers call us. But if you're listening to these and you have that rhythm around it, uh, we understand how these small habits can build on one another. Am I, am I smiling when I answer the phone? There's something physically that hap- When I, when I physically smile, there's something that is noticeable in the way that I'm communicating. And, uh, am I, am I clear? So what are the expectations? You know, uh, if you watch your advisors, I have, uh, my little cordless handset here. If they tuck their phone in like this, and, and you know, they're, they're trying to multitask Listen to those calls because likely it's very, very difficult to hear on the other side of this. So listening to calls, uh, helps us understand how, you know, how we conduct ourselves, how we conduct business, how am I representing the business that I, you know, that I'm working at as a professional. But also, what is the customer hearing and what is the customer's experience? So, um, these are, uh, important points, and it starts by listening. Jimmy, you brought up a, um, an important aspect here. Historically, we would listen to call after call after call after call to try to find something I can use to coach. So Taneka, you might do this. You've got a call recording system. It doesn't do much but just record those calls, and now I have to go through this, this process to identify a coachable opportunity. And this is now I think where we can move effectively into technology, right? We all hear so much about AI today, and what's really nice about, uh, having, you know, a, a phone system that records is now you have an asset, and you can use that asset to do something more with it. And we can use AI to help that heavy lift of time and, you know, take 90% of the time requirement off. So instead of having to spend 30 minutes, I might have to spend two or three minutes to take that call, sit down with my service advisor, go through this, and have a meaningful, constructive conversation about the things that work well. Jimmy Lea: Yeah. I, I love, David, that your software makes it so easy to find these coachable calls so much faster. A- and Taneka, that's just gotta be a lifesaver for you as well, coaching your service advisors. Tonnika Haynes: It is. I remember, um, speaking with a friend, fellow shop owner, and he's like, "I need you to set aside a time." And so what I did is on my calendar, on Wednesday, that's the day that I sit down and we go over phone calls. And so, you know, you got the dashboard, and that dashboard will say, "This is a coachable call. This is a coachable call." And it is a habit for me as the owner/manager, um, to make sure that I'm staying on top of it all the time because we'll slip into old habits, right? So me listening to the calls and bringing the service advisor or, um, or bring Jay in and say, "Hey, let's listen to this. Let's see how we can get better." You know, you continuously improve on it, and you don't slide back into old habits. Because I'm not on the phone as much anymore. If I have to answer the phone, I know personally, and everything's at stake for me, I slide back into old habits. So we all are capable of it, and so having that dashboard in front of us and said, "Hey, this is a call you need to look at," the service advisor or the person answering the phone does not feel like they're being picked on, but they're being improved upon. So, "Look, I'm just lifting you up. This is what we can do. Do you see how we can make this better?" And it's a we, it's a us, it's coachable, it's there, it's real, and, um, I really enjoy th- that part of the dashboard. Jimmy Lea: Oh, I love that. How often, Taneka, do you send, "This is a really good call"? This is a really good call. I Tonnika Haynes: like a really good call How often do you send that to the team? You know what? Yeah. I probably should do that more. But when I see a good call, I, I, I like to share it. And when I get a good review, like I l- literally just got a good review based off of a bad situation that we were able to turn around with proper communication, and the customer l- literally said, he's like, "The communication... The problem was still there," he said, "but the way they handled it and the communication was key." So he was not satisfied when he left, but the way that we dealt with it afterwards, and that recording of how we guided him through the process, and how we, you know, we apologized, we came up with a plan, apologized again, and kept it moving, and that was a great coachable call. It's like, this is how you handle a bad situation. Look how we won here. So yeah, those are just as important as the, as the losses, as the bad calls. "Hey, this is a good call. G- this is a good call." That balance is super important. Yeah, it balances it. Yeah. And then, you know, it's like, okay, I did that right. Even when that client is a client that does not belong to you, and you can hear them tell the customer, it's like, "Hey, you know what? Appreciate your call, but this isn't the place for you." And that's not the word for word, but, "Hey, you handled that good. Thank you for saving us from a nightmare." Jimmy Lea: Yeah. Tonnika Haynes: Amen. Share it with your team. So you gotta share the wins and the, the misses. Jimmy Lea: Yeah. And, and, uh, for a lot of people, I think they struggle in the creative. So if they can hear it, that it's already been done, they can duplicate. Sure. They can mimic. They can do the same thing over and over and over again. So the more we send these beautiful calls, "Oh my gosh, you guys did so well on this phone call. I, I love this part, this part, and this part," they're able to duplicate that, and they'll do it over and over and over again. And then, then you're- The mistakes that are being made become much less because you're showing, you're, uh, mirroring to them these are the really good calls that we wanna hear. Tonnika Haynes: And, and sharing that when you're going over a call, you got the good call here, we can work on this call, but this is another good call. You know, we talk about giving that sandwich. Yeah. And so that's another opportunity you can give that good sandwich. So when it's time to come in on Wednesdays and listen to your phone calls, you're like, "Ooh, I know I got one coming and I think I know which one it is." And then you're like, "Yeah, but you got this one too, so you won here, and, uh, we missed on this one, but next time it's not happening." Right? Right. So it's, you know, it's all in coaching. Jimmy Lea: Oh, David Boyes: it's so true. You just said something that's super important, and, uh, ooh, I think I know which one this is. Tonnika Haynes: Yeah. David Boyes: Um, there, there's a lot to unpack there. I, I, I love the, the good with the bad. We'll talk about that more too, but, um, creating the awareness. So consistency wins, and, um, I'll say it again, be consistent with the process because consistency wins. And when you have that rhythm where it's familiar and it's expected, we're gonna sit down and we're gonna listen to calls, we're gonna go through this, identify the opportunities, um, it's not good and bad calls, it's, you know, it, it, uh, we call them top calls or champion calls and coachable calls. So a coachable call isn't inherently bad. Maybe we even got an appointment. Tonnika Haynes: Mm. David Boyes: Right? But there's, there's opportunities. So, uh, when we have that rhythm and it's expected, what's really important about what you just said is the awareness. So when I go to pick up that phone, is this the call that Tanika's gonna be talking with me about tomorrow or, you know, Wednesday, whatever our rhythm is? It, it will begin to create that moment of pause that as an a- an advisor when I'm picking up that phone, I can take that breath. Yeah. I can, I can, uh, let that, uh, you know, that technician that just blew me up Tonnika Haynes: Let 'em David Boyes: go. I can let that slide off. I can shake that off. Yeah. And I can focus for a moment to make sure that that customer knows right at this moment they are absolutely the most important person to me right now. Tonnika Haynes: Mm-hmm. David Boyes: So that's an important message to convey over the phone, our, uh, the, you know, the way that we speak, the words that we use, my en- excitement and enthusiasm about being on that call all comes through. So as we get through this rhythm and we develop the consistency and it becomes normal, now I've got that awareness on my team that, hey, this next call I'm taking, I'm gonna have the moment of pause to focus because this might be the next one that, that we're reviewing. I want this to be a positive call that, that Tanika's coming to me and saying, "You did really well on this one. Let's continue to develop this," and, you know, replicate the things that are working well. Instead of, "Hey, there's some opportunity here. You know, you didn't ask for the appointment. You were, you know, pricing over the phone. You said 'no'." No comes out in a lot of ways, doesn't it, Tanika? Where- Tonnika Haynes: Oh, yeah ... we, David Boyes: we might be telling somebody, uh, "You know, I'm really busy right", or, or, or "W- we, we're really busy right now, I can't get you in until Friday." Tonnika Haynes: Yeah. David Boyes: That's, that's, we might as well just say, "No, I can't help you." Yeah. Tonnika Haynes: Yeah. You, that's, that's all they heard was the no. Um, even if you give... And, uh, everybody knows that I'm, I'm big on nos. Like, I can give you a no where there's some healthy nos, but then there's some nos and you have the customer saying, "Hey, um, m- my brakes are making the noise and it just started." And he's like, "Oh, no, I can't see you till Friday." He's like, "Yeah, but I'm gonna die before Friday. I wanna see somebody now." Um, so you don't, you have to learn how to coach them and say, "Yes, so bring that in. Let's take a look at what you've got, and then we'll come up with a plan." You didn't promise that it was gonna be today or tomorrow, but you said, "Bring it in. I'm worried about your safety. Let's see what you've got." Yeah. "Let's see if you should really be concerned about that check engine light. It might be a EVAP code." They don't know that, "But go ahead and bring them in." So and then you, like you said, the cadence in it. This, I'm not gonna make you any promises over the phone, and I would literally say that. "Hey, I don't wanna disappoint you by making a promise that I can't keep. So don't- Yeah ... don't make me, don't put me in that hole. But I need you to go ahead and bring that in to me as soon as you can. Um, and let's scan it. Let's see what you've got, and let's see if you should really be worried, if you can make that trip or we need to bring you in right away. We will help you come up with a plan." So just that solid no. "No, I'll see you Friday." Jimmy Lea: He, " Tonnika Haynes: Meh. No you won't." Yeah. Like, so that's support. That's Jimmy Lea: my- David Boyes: It, it becomes very collaborative in what you just said. Hey, let, let's make this about you, let's make this about your safety and your confidence to drive that vehicle. Maybe you gotta get across town and your commute is 30 minutes. Let's make sure that your vehicle is safe, and then once you're here and we make sure you're safe, let's talk about, uh, when we're gonna have that on the schedule. We'll get that vehicle in Tonnika Haynes: and prepared. Yeah. What are the next steps? Yeah. So let's go ahead and get- let's get your nerves calm- Mm-hmm ... and then let's come up with the next step. Let's come up with a plan. Us, us, us, we, we, we. So Jimmy Lea: yeah. Yeah. Oh, I love it. I love it. And, uh, you talk about s- building a solid foundation for this, the solid foundation for their skills so that the, the ongoing training you're doing really builds on that foundation. Uh, we've got a three-day service advisor with the institute. We're gonna give a shout-out to the institute here right now. So everybody grab out your smartphones, scan the QR code if your service advisor needs a solid foundation. Thank you, David. If you need a solid foundation- Registered now ... and you need to start with... Yeah, get registered. I know you've been to a couple of these, David, 'cause- I have you've talked about all the skills here just really, really well. If your service advisor needs that and you need to go from zero to hero very quickly, this is an intensive that you wanna send your service advisor to, and it will be at headquarters in Ogden, Utah. Fly right into Salt Lake, and, uh, and we got you set up there in Ogden. So, yes, David Boyes: scan that. It's a beautiful drive up from the airport. This class is, uh, it, it, it will help establish the, the fundamentals to build on. Yeah. So you come here, it's, you know, it's boot camp, right? We're, we're going to make sure that we're establishing the expectation and give you something to build on as the owner. Send your service advisors in here. Uh, they'll get those fundamentals, and then you'll have, you know, these, these mechanisms, uh, to improve them over time. I promise you it'll be a, a real game changer for your frontline. Tonnika Haynes: Well, you know what? Beautiful. I wanna piggyback on that. Um, and I wasn't coached to saying this. If they've already been, send them again. Jimmy Lea: There you go. Mm. Tonnika Haynes: Send them again, because here's the thing that I know, and I'm just gonna make it simple. I want you to think about your favorite movie. Like when, when I was in the 20s, for me it was Friday, the movie Friday. And then we watched that movie every Friday after work with the crew that I worked with, and it was just the most ignorant movie and the best movie for my generation. Each time I watched that movie, I would see a different thing. So I want you to think about your favorite movie and, or v- your favorite comedy. Each time you'd watch it, you would pick up something else. So it was like, "Oh, I didn't see that that last time." So even when it comes to training, "Hey, I did this three-day class and I did it a year ago. I grew." Jimmy Lea: Do it again. Yeah. Tonnika Haynes: Do it again. Do it again. You, you're never too mu- uh, there's never too much coaching. So just do it again and you'll see it from a different angle. I just wanted to say that. Yeah, 'cause, um, there's been some classes that I, I take, and not just this one, but other classes, like, let me take that class again. Yeah. And you're like, "Aha. I didn't remember that from last time." Yeah. I didn't implement that from last time, 'cause we, you guys tell us, and coaches will tell you, "Just go and implement one thing. One thing." I mean, watch those changes, and then the next time you take the class, let's do one more thing, maybe two, and get, get a little bit better. Right. Jimmy Lea: Yeah. So speaking of training, ASTA, A-S-T-A, is coming up here real soon, Taneka. Real Tonnika Haynes: soon. We're less than 30 Jimmy Lea: days out. Let's give them a shout-out. Tonnika Haynes: Shout out to ASTA. Those are the people, not the people that made me, but it's my just one, my just one thing that I took away from there each time has helped build me to where I am. And I am, I cannot say I would not be where I was without them. But I would not be where I was, where I am without them. From those, those people that I met, the village that I met, meeting you, meeting my first coach, just meeting my, my industry brothers and sisters that I can call on at any time when I'm about to flip out, or when I have a win. 'Cause you know as owners and when, when you're a little higher, you can't share your wins with everybody without some jealousy. True. Yeah. So when you have a win and you have that community to call on. Mm-hmm. So yeah, ASTA is the place to be, September 24th to 26th, right here in Raleigh, North Carolina. So I hope somebody shows up. And, uh, I wanna meet some... Well, I know Jim. I'll be there. Jimmy will be there. You will not miss him. David Boyes: He'll have the jacket. Tonnika Haynes: He will have plenty of jackets on. It is a fun atmosphere, lots of community, lots of learning and growing. Jimmy Lea: Yeah. Yeah. We're gonna have a jacket war, so anybody who wants to play. David, you're bringing your jacket, so David Boyes: who wore Jimmy Lea: it best? Yes. Yeah. David Boyes: Yeah. I, I wanted to make sure that we were gonna f- uh, be able to carve out some time to do the who wore it best. Tonnika Haynes: Oh, David Boyes: always. I think, so B- Benji will be involved. Brett will probably be involved, right? Mm-hmm. And, uh, you, you two- Mike Allen ... Mike, okay, Mike, yep. Tonnika Haynes: I, I, I feel like we should have a girls version of this, 'cause you know, if the women got involved- Jimmy Lea: We always lose Tonnika Haynes: I mean, we would just throw you guys under the bus. Jimmy Lea: It's true. We tried that, Tanika, and you swept it. Yeah. You swept it. There, there was no- Tonnika Haynes: I don't wanna do that to you guys ... competing with Jimmy Lea: Tanika. Tonnika Haynes: I don't wanna do... Yeah, I don't wanna do that to you, so we'll, we'll figure it out. Maybe I'll make a f- couple phone calls and text messages and see what's up. David Boyes: Yeah. Speaking of phone calls. Speaking of phone calls. Tonnika Haynes: Throw that back in. David Boyes: I have a question for you. Yeah. Yeah. That's, hey, I couldn't have asked for a better softball there, but that's great. Um- ... thinking, thinking about the coaching process, you know, I, I, I had mentioned before it can seem a little uncomfortable, even as an owner. You know, listen to two calls, because that first one, you're gonna be so- Mm-hmm ... consumed by how weird I sound on the phone, right? So, but when you, when you started this with your team, what, how was it received? What were some of the, the challenges, uh, do, you know, h- what feedback did you get about listening to calls and going through the analysis? Tonnika Haynes: So I wanna say that when I first did it in, in coaching, so in a group setting, and you're listening to your team, so they call in, they have to do a call and they'll record a call. And so it's like, "Oh, well this time she did this, and this is the excuse." You wanna come up with excuses. You wanna defend- Right yourself. I wanna defend my shop. And so that service advisor's gonna wanna defend him or herself. Like, "Oh, well, you know, that customer and this was that." I was like, "No." So you get past that, and it's like, okay, like I said, you give the sandwich. Okay, so this is a great call. You tell me what you could have done, could have done better in this call. Right. 'Cause I don't wanna be in... 'Cause if you go into attack mode and say, "Oh, you should do this better, and you didn't follow the script, and you, you, you, you, you," you're gonna get somebody that's gonna put up a guard and be like, "Whoa, whoa, whoa. I did my best." So I'll say, "I know you did your best on this, this one call, and you did a great job on this call. What happened, brother?" Balls in your court. Tell me how you can improve on this. Mm. What do you need from me to help you improve here? Was there a distraction? What was, what was the problem? So I kinda feel like I can teach them to self-coach. Jimmy Lea: Yep. Tonnika Haynes: I'm, I'ma give you a whole toolbox. You've got this toolbox. You know what a good call to- sounds like. Like, you also have a mirror. There's a mirror right there. Look at yourself. You've got reminders. I've got sticky note reminders on each, each person saying, "Don't forget to ask for the sale." What happened? "Oh, man, I was distracted, I sh- I should've..." Yep, you should've put the mouse down. You should've put the mouse down. So usually people will first get defensive, same. Mm-hmm. Um, then the defense mechanism starts to come down. Say, "All right, okay, so how do we fix this so next time I cannot find a bad phone call?" Jimmy Lea: Bingo. David Boyes: Yeah. Jimmy Lea: I love it. It, yeah. I love that you have a mirror there and you have sticky notes there helping as well, Taneka. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. That's, that's so good. ' Tonnika Haynes: Cause we forget. And- And it's okay- Oh, we do ... 'cause we get busy. But the Jimmy Lea: more Tonnika Haynes: we work on it- And I, Jimmy Lea: I, you... I'm certain that you guys have heard this before, that a fake smile is better than a real frown. Tonnika Haynes: Yes. David Boyes: Yep. Tonnika Haynes: Yes. And I'm really good at that. And so I've learned that because I've been doing it a very long time, so people know that I can really make you... I could, like, really fuss you out, and I would sound so sweet 'cause I'm smiling at you the whole time. "Well, you know what, Jamie? I think that was the stupidest thing you've ever said." Jimmy Lea: And if you do it with a smile, you can Tonnika Haynes: get away with it. And you're doing it with a smile and, and when you're shaking your head. So that smile makes a difference. And when I'm- It does ... picking up the phone out of an emergency, if they are busy up front and I'll see that phone ringing, and I pick it up and I'm not ready personally, I'm not ready to answer that phone, and it's a client that knows me, and I'm not smiling, I will get a, "Hey, Taneka, what's wrong?" You Jimmy Lea: okay? 'Cause Tonnika Haynes: they, "You okay?" And I'll say, "Oh, I'm sorry. I was distracted." 'Cause that's usually what happens, you're distracted, or that service, that, um, technician just rubbed you the wrong way or something's happened at home. So but once you put that smile on- You just fake it till you make it. And now you, I usually don't like to say that, but sometimes you do have to fake it till you make it. Like, yeah, absolutely. And use those words of, those positive words. Absolutely. Let's look into that for you. Yeah. Yeah. Jimmy Lea: Sure. I love it. Love it. We talk about the phone call and how much it's worth. Uh, Bimmer PhD Motorsports is saying, "Can we dig into that a little bit?" How much does it cost to get that phone to ring? How much does it cost to acquire a new customer? You talk about the mindset and you talk about the service advisor- Mm-hmm ... and the smile that's needed to be there, fake or real. How much is that phone call worth, Tanika? Have you analyzed any of that in your shop? Tonnika Haynes: So that was actually a, um, something we did in the 20 group with my coach Jen. We went through that and we calculated how much it costs to sh- get that phone to ring. And I really wish I was prepared and I had that number for you. But once you realize that number, share it with your team. Jimmy Lea: Yeah. Tonnika Haynes: And then, uh, the institute probably has, um, a blueprint on how to figure that out. So you're looking at how much your website is, your Go- Google ads, any form of marketing that you have out there, down to the phone bill. Jimmy Lea: Yeah. Tonnika Haynes: How much does it cost to make that phone ring? And once you see it as the owner, you're gonna be like, "Whoa." And you share that with the team. Like, every time that phone rings, it costs me this. And then also think about your ARO. Jimmy Lea: Mm-hmm. Bingo. Tonnika Haynes: And every time- Yep, yep ... we do not get a y- yes, and we don't get that client through the door, we lost $850. Potential $850, potential $1,100. Jimmy Lea: Yep. Tonnika Haynes: So once we start thinking about, you know, everything, everything's not about money. It is That Jimmy Lea: we keep score. Tonnika Haynes: It is how we keep score. Yeah. Like, you know, we, we talk about we've got the metrics on the dashboard. Numbers don't lie. People do. Your emotions will. David Boyes: Yeah. Tonnika Haynes: It costs me $75 every time that phone rings. Mm-hmm. And when you ring it, and when you land that deal, that's a potential 850, or whatever your ARO is, or whatever- Yeah ... that's what it is. And that's, and how long does it take to get that one client to get through the door? Yeah. And also think about how long you can hold onto them as a client. How many years Jimmy Lea: are you gonna- Tonnika Haynes: What's the lifetime value of the client? What's the lifetime of that client? Jimmy Lea: Yeah. Tonnika Haynes: So that smile when you answer the phone, yeah, that's worth a lot of money. Jimmy Lea: Tens of thousands of dollars. Tonnika Haynes: Tens of thousands. So go ahead and put your Vaseline on your teeth- Jimmy Lea: Mm-hmm ... Tonnika Haynes: and, and start a- smiling. Jimmy Lea: Yeah. That's an old theater trick. Yes. Are you a, are you a musical theater person? Tonnika Haynes: No, but I just know about- Where are you pulling that from? ... Vaseline on your teeth and, 'cause you get tired of smiling. You, you know, at the conference, you have this whole muscle thing. You're like... Jimmy Lea: Uh, yeah. Tonnika Haynes: Keep s- keep, just keep smiling, smiling, smiling. Jimmy Lea: That's right, David Boyes: Dorothy. Those are important numbers, uh, to know how much does it cost to get that phone to ring. Tonnika Haynes: Mm-hmm. David Boyes: Uh, in some cases it can be, uh, you know, several hundred dollars depending on really all of those factors around generating those phone calls, and then what that ties into when the phone does ring, um, and we don't ask for the appointment. Has that $850 or $1,100 just walked over to my competitor across town? Yeah. But it also sets the stage when we're talking about coaching and development to bring it back to what's in it for me. As a service advisor, you know, most high performing shops are incentivizing their advisors on these, you know, these GP numbers and, you know, there might be other metrics on Google reviews, maybe have spiffs for these different things. It all requires us to generate the appointments and get those vehicles in so that we can have an inspection and we can, you know, generate the, the estimate and ultimately have a sale, and then make this an amazing experience for the customer so they're gonna come back next time. Tonnika Haynes: Mm-hmm. David Boyes: Uh, at the very front end of the phone call, you know, it, it takes X number of dollars to make the phone ring. When that phone rings, the customer, if they're a first time caller- Uh, they're likely y- we as, as a business are likely setting the stage within that first 15 to 20 seconds for the length of our relationship. So based on those initial interactions, we're going to begin setting the stage of how well this customer visit is going to go, uh, how much that we're developing trust with this customer. Do they trust me as an advisor? Do they trust this business, that we're experts and we're gonna help them, and we're gonna do so in a, in a fair and meaningful way? And then also, uh, we're going to set that basis for a repeat customer. Jimmy Lea: Mm-hmm. David Boyes: So that, that's where we get into the, the longevity of our relationship. Interestingly enough, so much of this happens at the very first moments of that very first phone call. And when we acknowledge that as a service advisor, I'm like, "Oh, that does tie back to the paycheck I get." As a business owner, "Wow, that ties back into the stickiness of my customers." I love, you know, repeat customers. I love repeat business. So we wanna drive these skills up front. Uh, Taneka, you talked about, you know, sitting down and going through, um, some of these calls and the, the service advisor reaction. Have you really developed and, you know, share your expectations on how you'd like the, the phone answered? I'm not asking about a script. Tonnika Haynes: Mm-hmm. David Boyes: But like that flow, right? We don't wanna create robots. Right. What have you done at, when you, you know, train and develop your team on here's what I would like to hear from you? Tonnika Haynes: So I haven't honed that in 100%, but I, I do know that we wanna thank them for calling. David Boyes: Mm-hmm. Tonnika Haynes: We wanna know how did you find out about us? Great. Is this your first time calling? How'd you hear about us? So, so we can track that, right? Yeah. Was it a repeat? Was it a neighbor? Was it a Google? How did you... Was it a postcard? How did you hear about me? Um, what can I help you with, and how soon can I get to it? Can you bring that in today or tomorrow? And, um, and smile. So I have these little things that I want them to say that's on the side- Yeah ... of their computer, and I don't want you to sit there and read and just say, "Oh, well, yes, sir, how can I help you today?" I want it to flow naturally because that's who we are as a shop. We- we're not a scripted shop. We're, we're a bunch of goofy people, actually. People. We just happen to fix cars. Um, and that's who we are. Yeah. And I want that to come through. I want you to be friendly. I want you to re- when they come in with the cat or the dog or whatever, please not a cat, but the dog. I want you to put in the notes, this is, this is that customer's name and this is what their dog's name. If they refer to their, their car, "My car's name is Pearline." If you called my car by his name, I'm not taking it nowhere else So I want you to build that relationship. And so I don't have a script and I don't have a formula yet, and maybe I should work on that. And, um, we do have like a SOP. Yeah. Probably should do a better job at that. But then what you just said made me raise my eyebrow, like, I should do better with that. But we do have some things that I'm, that are non-negotiables. David Boyes: You've got your flow there, which is great. Mm-hmm. And I think you're, you're doing better in that than, than- Yeah ... uh, some owners that, that we talk with. I encourage, I encourage everybody to have a flow, right? Yeah. We, we wanna kind of go through the conversation. I'll tell you the number one, um, deficit that I hear within the first probably 10 seconds of a phone call is asking for the customer name, right? So- Right ... "Thank you for calling ABC Automotive. How may I help you? Um, yeah, I can help you with that. My name's David. What's your name?" Jimmy Lea: Mm. David Boyes: It's so simple. Yeah. And, uh, I listen to call after call after call. I mean, these, they, they pop out because of our AI call analysis, but where we go through this whole process and we've had a 90-second call or a two-minute-long phone call, and at no point ask the customer name. Tonnika Haynes: Right. And then you assume that the name on a caller ID is their name. David Boyes: Mm-hmm. Right. Tonnika Haynes: That, that's a problem, too. I know that we were doing... I was doing it as well. Yeah. I would do it as well. David Boyes: Yeah. Tonnika Haynes: But, um, and, and with that, I had a little challenge saying, "Hey, I want to see you guys' name on the, the review." Yeah. And it really bothers me when a client calls to check on their car, and I have to, have to answer the phone, "Hey, who was your service advisor?" "Uh, I don't know." What? David Boyes: Mm. Tonnika Haynes: They need to know your name. David Boyes: Mm. Tonnika Haynes: So I had to make sure that everybody had their own business cards when the car was dropped off. "Hey, my name is Stuart. This is who you should call to check on your car. Everybody here can help you, but I'm the main person." So I think a lot of people just don't do that, and say, "Hey, well, my name's Tanika. Who am I speaking with?" Great. "Have you been here with us before?" David Boyes: Mm-hmm. Tonnika Haynes: You know, if it doesn't pop up on the caller ID, "Have you been here with us before?" Yeah. But the caller ID pop up, that's a game changer. Am I skipping ahead? Should we not go that far yet? David Boyes: No, you're fine. Yeah. Tonnika Haynes: Thank you, David. Yeah, just be ready. Yeah, be ready when, when David Voigts calls Brown's Automotive, and you call and say, "Brown's Automotive. This is Tanika. Hey, David, how can I help you today?" What is that? What are you doing? You knew I was calling. You know, like- Yeah ... yeah, caller ID exists. People forget about that. David Boyes: Yeah. Tonnika Haynes: But- They do. They do. But it, it's just extra special. Yeah. And that's what the caller ID... I know one thing I do when the customer's walking in, and if I know I have a blue Toyota Coro- Corolla coming in at 9:00. "Who is this coming in?" Yeah. "Hey, Mrs. Such-and-such. Good morning. Oh, hey." Instead of saying, "Can I help you?" Yes, you can help me. That's why I walked through the door. David Boyes: Mm-hmm. " Tonnika Haynes: Hey, M- hey, Mary David Boyes: Jane." Or, "Hang on a second. I'll be with you in a second." Tonnika Haynes: Yeah. No. David Boyes: Don't do that. Tonnika Haynes: Don't do that. David Boyes: Yeah. Tonnika Haynes: So, um, there's a lot to be said about customer service, and there's a lot to be said about s- calling people by their name. Jimmy Lea: Amen. Tonnika Haynes: Yeah. David Boyes: It creates familiarity. Yes. And, uh, when, when we have familiarity, we have a relationship. Mm-hmm. It's in- it's potentially implied. But people love to do business with, with the, the folks that they have a relationship with. Mm-hmm. And they're inclined... You know, this is the fun thing about consumer behavior and human behavior, is when I have a great experience, I wanna rally my friends around that too. I want to include them in the joy that I get to experience when I come see Tanika and her team. Yeah. So I'm gonna- I, I'm gonna be much more likely to tell folks about it. If I have a meh- Meh ... average experience, it's probably not gonna come up in conversation. I'm not gonna stick my neck out there. But, um, how do we do that? Well, we address people by their name. We know when they're calling, right? I might even be pulling that up in my shop management system or my CRM. Just the s- the second the phone rings, it's gonna pop and present that information. "Yeah, I saw you were in three, three months ago, and we had looked at, you know, X, Y, Z on your vehicle. Should we add, add some additional time to take care of that this time?" Right? It, we have an awareness. They have confidence in us. We know them as a person. We know their vehicles. And now we're, we're joining together with our customers. Mm-hmm. Yeah. Uh, at, at a common goal, right? And it comes back to their safety. Well, Tonnika Haynes: so what'll happen is you'll get a client, and, um... Sorry about the background noise. That's all right. You'll get a client, and they're not thinking about their car. They, they, they've grown to love you. They've grown to know you. They know you by your name. And then you made the recommendations last time. They trust you enough that they are just gonna be like, "Okay, whatever. I'll talk to you about it next time. Tanika's gonna remember that for me." Say, "Hey, Miss Mary Jane, you remember we talked about..." "I don't remember we talking about." "Well, here's a copy. I'm gonna send that over to you. We're gonna look at it, these things again." Yeah. It's just like having a whole system, and then you become that person. It's like I don't have to remember what my car needs 'cause Tanika and her team have the history, and they know me by my name. David Boyes: Mm-hmm. Tonnika Haynes: Right. And they're gonna take care of me. David Boyes: The paradigm shift there is I, you know, as a service advisor, I'm the expert. Tonnika Haynes: Mm-hmm. David Boyes: As the service manager, I'm the expert, right? You've come to me because of our and my expertise, and I'm sharing the belief that you wanna be safe and you wanna care for your vehicle. So allow me to make these recommendations. Allow me to, to keep that, those notes about our previous interactions so that when we meet to, when we meet again, we can make sure that w- you know, we're, we're not starting from zero- Tonnika Haynes: Mm-hmm David Boyes: that we already have this information available, and we're going to improve that experience. Tonnika Haynes: Yeah. David Boyes: Um, on the, on the call coaching side of it, um, you know, I, I think at some level you've kinda normalized it in your shop, and I'd love to learn more about how, you know, how did you do that? It's, it's not typical, I would say, that people are just, like, rallying around, "Let's listen to calls," right? 'Cause part of it is, you know, the exposure or this kind of fear of judgment. But once you normalize that and make it consistent, um, I'd love to know how you've done that and, and keep the, uh, the Big Brother mentality out the door. Tonnika Haynes: Well, I don't, well, we've got cameras, and we've got these things recording the calls. And, and first of all, these calls are not being recorded to get you. These calls are recor- Yeah ... recorded to cover your butts from that crazy person that swear they didn't say it. Mm-hmm. These calls are recorded to make you better. Um, I remember Chad say, "Hey, just put it on the calendar. Just put it on the calendar." It's like ha- having that one-on-one for the first time. Nobody knows what to say or to do. I'm not trying to attack you. I'm just trying to make you better. So let's just... I listened to my call. Be vulnerable. Me. Hey, Jimmy Lea: Yeah ... Tonnika Haynes: you don't wanna listen to your call. I didn't wanna listen to my own call. But let's, let's do this. It's just on the calendar. And like I said, the defense will just break down a little bit at a time, and I found that with my one-on-ones again. Like, we do a first Monday one-on-one. If I was late or if I skipped the one-on-one, they're like, "Well, why did, I didn't get my one-on-one. Am I in trouble?" They look forward to it. Everybody wants positive reinforcement. Amen. So if you keep it positive, and then some- like, "Hey, I looked at 10 of your calls, and out of the 10, only 3 of them were coachable." Or, "Hey, you remember when we started out, how you would have, like, a 11 bad calls out of 20? Dude, you only got two this time." So make sure we measure it, okay? Schedule it, measure it, keep it going. Know you're uncomfortable, they're uncomfortable, and just say- I don't wanna do this. Nobody wants to do it. Nobody wants to lift that... Well, a lot of people don't wanna lift the heaviest weight for the muscle gain. Mm-hmm. It's gonna be painful, but it's gonna get easier. It's gonna be easier for me and you as the coach and the coachee, or is it a coachee? Whatever. So, I mean, it, it's... I don't know if there's an easy way to put it, but I just know that you just keep doing it, you be consistent, and you let them know if you're uncomfortable. Like I hear shop owners say, "How do you start this one-on-one stuff? How do you start this coaching stuff?" You just start it. And you're just like, "Ooh, hey, I don't know what I'm doing either. Let's do this together." Yeah. "Let's, let's get better together." Like, I'm listening to my calls too. We're all getting better together. So I would just say start it, put it on a schedule, make it, make it pop up, show up. Yeah. Wednesday, coaching calls. Jimmy, one of the- Schedule it. It's ready to go. David Boyes: Yeah. That, that's perfect. I, I, I love the perspective too. And Jimmy, one of the, you know, the things that I share with owners consistently is be consistent. Mm-hmm. So I think the, the technology drives that, right? We're delivering an email with, you know, here, here's a, a top call, here's a coachable call. Here's some additional information. So delivering that is important, and the technology really helps us drive that consistency in this case. So, um, when that, that email comes out, here's a call example, you don't have to do anything with that today, or you can. If you don't, there's another one tomorrow, right? Mm-hmm. And we wanna create that normalcy. And th- this is the part that drives change, is one, you know, we're, we're making this normal. Yep. And Tanika, you were just talking about that, right? We're gonna put this on the calendar. People begin to expect it, right? It becomes normal for them, and that's a super important milestone in the coaching, training, and development process, is that sense of normalcy in the shop. And then, um, u- understanding the expectations and, you know, where do we have the opportunities. Um, Tanika, you know, one, one thought that comes to mind here is, you know, you'd mentioned at the beginning, like ask for the appointment. As you began doing this, you know, what, what did you begin to understand and, and see happening across, you know, the phone calls and across your organization? What patterns began to emerge? And really, what's that aha moment you had where you're like, "This is bringing value to me while I'm bringing value to my team"? Tonnika Haynes: Ooh, that's a good question. So when we start asking for the appointment, you know what? The calendar filled up. David Boyes: Yeah. Tonnika Haynes: Yeah. So the marketing was working. And, um, but the big aha moment... Ooh, that's a good question, Dave. You got me on that one. Should have text me that before you asked me that one. I'd been ready. David Boyes: My Tonnika Haynes: apologies. Phone with you. Aha moments with phone calls. I don't know. I, I really, I can't answer that one for you, but what I do wanna say before I forget the chance, don't get the chance to say it, when they're sitting beside each other up front and they're lis- 'cause they're, everybody can hear everybody's phone calls. Mm-hmm. I can hear them say, "That was a good one. What was that one about?" Or like Stuart would tell Hailey, he's like, "She's, she's had a lot of good phone calls here lately. I can hear the change in the way she's handling the phone calls." So again, um, may have got a little bit off subject, but them helping each other and encouraging each other. Maybe they can only hear one end of the phone call, but there's some key words like, "Oh, you killed that one." Jimmy Lea: Yeah. " Tonnika Haynes: You killed that one." Or making that sale on the phone call. Yeah. "I heard how you delivered that BVI. I heard that delivery. You gave them the good sandwich," and they said yes. Like this morning, she was like, "She said yes to everything." It's like, "God, it's working." Imagine that. Love it. Imagine doing a training, following the instructions, and it actually working. Jimmy Lea: Yeah. Gotta David Boyes: love that. It really is the aha moment too, right? Tonnika Haynes: Yeah. David Boyes: You're, you're going through, you're driving consistency. You have, you know, some form of flow and expectations, and you're learning from one another. I love the fact that- Mm-hmm ... they're listening at least to one side of each other's conversations- Right ... in real time. Tonnika Haynes: I David Boyes: think I'm lucky Tonnika Haynes: with that- And then getting to populate from that ... with my team. David Boyes: Yeah. Tonnika Haynes: I think I'm lucky with my, 'cause they're, they're not in competition, and, um, it's like how do you keep them... I don't know. God blessed me with that, but I'm just lucky that way. But encouraging each other- So. Jimmy Lea: It's good. That's good, Tanika. You, you've set up a solid culture there, solid people. They've got great results. You're listening to the phone calls. Consistency, like David's talking about. You know, um, hearing one side of the conversation helps a little bit, but if you, if you, as an owner, if you're only listening to half the conversation and you are not booked up three, four, five, six, seven, eight days in advance, chances are you're missing the other half of the conversation, and you need to listen to it. So you do need a device, a program, a, a hardware. You need a, a phone system that allows you to listen to all sides- Mm-hmm ... of the conversation. You've g- just gotta be able to do that. You gotta be able to do that. Now I'm gonna give another shout-out here as we work in our marketing. So a lot of times I hear shops talking about their marketing. "Well, my marketing's not working. I'm not... It's not working. It's not working." A lot of times it comes back to the phone call. Mm-hmm. How well is the phone call being handled or treated from an advisor? But speaking to the marketing part, we've got a shout-out here for the institute is holding a marketing intensive this October 26, 27, 28. Tanika, I just got off the phone with Brett Faidley. He is signed up. He is coming out for Mars Conference, so if you wanna get signed up as well, sister, we'd love to have you out here. Tonnika Haynes: I gotta get a real flashy jacket for that one. Jimmy Lea: Uh-huh. Tonnika Haynes: Pull out my Jimmy Lea: rhinestones. Right behind that Mars Conference. So if you got your smartphone there in front of you, grab out your smartphone, turn on your camera. There's the QR code right there. Oh, man. Flash the QR code and get registered. The, the, uh, the Mars Conference is going to be awesome. It is a conference where when you are done with the workshops, it's a three-day conference. When you're done with that three-day conference, you have 2027 mapped out, ready to go, and you know what you're gonna be doing month to month throughout that whole next year. It's super awesome. I, I love the Mars Conference. David Boyes: I do too. So Jimmy Lea: come- David Boyes: I was at the last one. Excited to be there. I'm, let me just say I was there as a participant at the last Mars Conference. Tonnika Haynes: Mm-hmm. David Boyes: And, uh, one, getting to, you know, to interact with so many, uh, friends across the industry was great, but also, uh, you know, I, I, I don't own a shop. I own a, uh, communication business. I took so much away from that that I immediately applied. I can speak from my own experience. Uh, and I know, uh, you know, many of the participants there that took those components right back to their shop and made immediate changes. So it is, uh, it's not just a, um, it's not just a workshop where you're gonna come away with a flashy workbook and put that in a dusty cabinet somewhere and never do anything with it. I promise you, you attend the Mars Conference, and, uh, you will come away energized and ready to make a real difference in your shop Jimmy Lea: Yep, for sure. For sure. Tonnika Haynes: All right. Like I s- I'm never gonna be at work if I keep coming, following you around, Jimmy. David Boyes: Just imagine your wardrobe, though. Tonnika Haynes: Oh, I know. It'd be so good. Jimmy Lea: It'd be so good. Tonnika Haynes: But no, we'll see. I, I'm thinking about that. I thought about what we talked about the other day, but we're not gonna get off subject 'cause I do that a lot. David Boyes: It can happen. Jimmy Lea: Yeah. David, what else? What else can we talk about with phones, phone systems, programs? Um, can we track our marketing using your phone system? David Boyes: Yeah. Uh, just on that very note, you know, the, uh, uh, we'll talk about this a little bit this year at Mars as well, but, you know, market tracking is important, right? We, we spend a lot of money, and understanding the performance, uh, is important. So with our phone system, you know, we can provide, uh, market tracking numbers if you have different campaigns, mailers, text messaging, website, uh, related, uh, leads that you're generating. Um, we can certainly provide unique numbers. The customer experience is the same, and the, um, you know, the shop experience is the same, except you have all of this additional data about, you know, how many calls were generated. So that's important to know, and, uh, it's also important to, uh, use that as a, you know, a good baseline of information about your capacity to manage phone calls in your shop. So when we look at some of the, uh, the other performance metrics, how long does it take us to answer the phone? Are we answering the phone, right? Jimmy Lea: Mm. David Boyes: In order to ask somebody for the appointment, we have to first answer the phone. Uh, and if you're spending this money on marketing campaigns, there are a variety of reasons, and I'll just tell you one example that I hear often from owners is, you know, they put out a marketing number and they, you know, advisors, uh, might believe that it's, you know, it's generating bad leads, something like that, so they won't answer that phone. Um, but we wanna, we wanna understand, uh, the behavior of what's going on. Is it something that we can control? Um, are, are we effective in the marketing campaign? What information do I have around that? And then additionally, uh, running that into the call analysis, uh, so that we understand are we, are we converting these, right? If we're generating the leads, are we actually generating appointments? And then, uh, from that point, if you know you have the appointment, you can measure your performance, uh, go forward. So there's a lot of data that we can capture, um, other than just sending in all of these phone calls to the main number. Jimmy Lea: I love it. David Boyes: Mm-hmm. Jimmy Lea: I love it. I love the, the phone is such a powerful tool. I love when we can multitask that tool and do multiple things with the, the same tool. Very cool. Very cool. But i- if there a- any questions, comments, concerns from our audience, we would love for you to type those in. If there's questions for David or questions for Tamika, go ahead and type those into the comments section. While they're doing that, I will say if you are trying to keep up with me, good luck. But you can find it on our website. The website page is, uh, wearetheinstitute.com/events. That's all of the events that are coming up here in the very near future where you will see the institute participating and locking arms with the industry to help elevate the industry. Our motto, our mantra is, better business, better life, better industry. We're gonna lock arms with you as a shop owner so that you have a better business. The net result of you having a better business is that you have a better life. Tonnika Haynes: Mm-hmm. Jimmy Lea: And not just you have a better life, your advisors have a better life, your technicians have a better life. Your, uh, your partners have a better life. Your spouse Your advisors' significant others, their spouses, uh, their, their technicians and their spouses, the, and their children. Everyone elevates, everyone breathes better, everyone sees a bluer sky and greener grass when we have a better business, a better life, and our commitment is that we will help this become a better industry. Looks like there's a couple of comments that did come through. Oh, no, that's Raleigh posting out the webpage for the events. Yeah. Uh, super awesome. Super awesome. Uh, last final thoughts, final ideas. David, we'll start with you. Tanika, then to you. Yeah. That we can help this industry grow. David Boyes: Tanika, thank you for joining today and, and sharing your experience. It's super valuable for, for me as a provider to our industry that, uh, we understand how we're driving impact. So thank you again for that. Thank you for your trust and support. For the, uh, the audience, uh, Call Inbound is our company, callinbound.com. Uh, we provide communication services, uh, call tracking information, uh, advisor call handling performance metrics, and AI call analysis. But above all, we're part of the industry, right? So, uh, I got my start with, uh, with the institute in a 20 group. Got, you know, very ingrained in the industry, uh, while I was building my company. And, um, you know, I'm proud to say that I'm part of the, uh, not just the automotive aftermarket, but the, the service repair industry. Thank you, Tonnika Haynes: gentlemen. I wanna make, make sure you know that I appreciate your company. Um, I don't know how many employees you have, but it seems like they're all just sitting in the same room waiting to help. I can send an email and I get a response so quickly, and it's always been consistent great service, so I do appreciate that. And, uh, anybody that's on the fence, whether you, you know, I'm like, "I don't wanna listen to phone calls, that's just another thing for me to need to..." Do it. Listen to the phone calls. Start with yourself. Start with yourself as the owner. I always say start, start with yourself. I always assume that I'm the problem, then I can work from there. Listen to your phone calls, and if you think you're good and then you listen to them, you realize how bad you are, think about how bad your team is if you're not coaching them. So get them in coaching call services or what- whatever. Listen to the phone calls. Get everything in order. And not only will you make better sales and better connections, more appointments, but I really truly believe that it could save you a lot of heartache. Yeah, they record bad calls, too. Bad calls from the other end that you're, you know, that you need, I hate to say for court, but anything. It's like, "Hey, sir, we've got that call recorded and that didn't go quite the way you're saying it's gonna go." So that's another part to it that could, that could be very important in your shop. We call that David Boyes: the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. Yeah. David Boyes: We'll take that to the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: It, it, it's an important to CYA. Exactly. You gotta cover your own behind. Tonnika Haynes: There's a great... That's a great tool for that. Jimmy Lea: Yep. Yep. Yep, for sure. Well, with that, thank you very much. David, thank you for being here. Taneka, thank you very much for being here. Tonnika Haynes: Any Jimmy Lea: time. Look forward to seeing both of you very soon at our next conference, and to give you a big hug and say hello. Uh, bring your best jackets, David. Say Tonnika Haynes: less. Gotcha. Say less. Back in the David Boyes: studio. Jimmy Lea: Yes, yes. Very much looking forward to working with all of you in the very near future. And for everyone that is listening, thank you so much for joining us today as we talk about building a better business, a better life, and a better industry. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence, and we're here to lock arms with you and make a difference. Click on it. Come find us. We're here to help. How can we help you? Let's make a difference. Talk to you soon.

Are You Running Your Shop… Or Is It Running You? | Darin Johnson - Ep 37
You shouldn't have to play detective just to figure out what's happening in your own shop. 😂 If you're ready for all your shop's information in one place, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMORunning an auto repair shop is one thing—but what happens when the shop starts running you? In this episode, Tonnika Haynes sits down with Darin Johnson, a one-man shop owner from Great Bend, Kansas, who admits he's working seven days a week, struggles to tell customers no, and hasn't taken a real vacation since 2018. They get into the difficult transition from technician to business owner, why coaching and industry connections have changed Darin's approach, and how raising his labor rate didn't create the customer revolt he feared. Tonnika also gets fired up about boundaries, last-minute customers, “free” tire pressure checks, and why serving your community doesn't mean allowing customers to control your schedule. Darin is heading to ASTA with a mission: build his network, learn how to step away from the shop, find help, and finally create a business that gives him a life outside the bays.Timestamps:00:00 Cold open: “It’s gonna be on one more day”00:19 Downshift intro00:38 Darin still has a FLIP PHONE?!02:10 Meet Darin: Running a one-man repair shop in Kansas02:44 How he accidentally became a shop owner04:27 From hot rods to 25 years in automotive05:39 Does Darin really want to stay a one-man operation?07:06 Heading to ASTA for the first time07:40 Why Darin LEFT his first training event early08:39 Coaching struggles: Knowing what to do vs. actually doing it09:55 The real reason Darin is coming to ASTA10:16 Shop ownership can feel like you’re on an island13:08 Working seven days a week & being married to the shop14:20 The people-pleasing problem15:03 Customers asking about cars at dinner and the grocery store16:27 What happens when the shop becomes your only hobby?20:26 Feeling guilty for taking time away20:57 “Schedule your hats”—including downtime22:59 Darin’s five-year plan: Train someone to replace him23:38 His last REAL vacation was in 201824:34 Open-heart surgery changed how Darin viewed the business25:21 Becoming an owner instead of just a technician28:06 Why 15–20 cars are constantly sitting at the shop28:34 The work Darin has finally started saying NO to30:49 Bringing an accountability partner to training32:42 Why a few unhappy customers can ruin your mindset33:58 Should you just FIRE the worst 5% of your customers?38:02 Tonnika gives Darin his official ASTA assignment40:40 Finding your automotive family42:39 Why Tonnika recommends coaching43:57 Coaching’s impact on Darin’s mindset and mental health45:01 “I wish I would’ve done this 10 years ago”46:04 Why shops that don’t train get left behind46:58 Darin now has the highest labor rate in town47:34 Tonnika’s $12 lawnmower tire era 😂49:00 Learning how to say NO without losing customers49:12 Scheduling your different “hats” as an owner51:10 Customers don’t control your schedule51:44 “It’s been on for two weeks? It can wait another day.”53:05 Your six-month-old check engine light isn’t suddenly my emergency53:50 How “real quick” jobs steal HOURS from your day54:52 Why Tonnika refuses to just throw air in a tire55:32 “My air isn’t free!”56:23 The right way to say no: Give customers another option57:45 Darin’s ASTA challenge & what’s coming in Part 2