Your Shop Might Need Marriage Counseling: Fixing Communication in Auto Repair [RR 1087]
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About this episode
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded live at VISION 2026, host Carm Capriotto and Matt Fanslow…
Key takeaways
- —Effective communication is crucial for improving shop dynamics and customer interactions.
- —Understanding power dynamics can help address communication barriers in the shop.
- —Training in soft skills is essential for service advisors and technicians to enhance customer experience.
- —Encouraging open dialogue can reduce defensiveness and improve team morale.
- —Implementing techniques from marriage counseling can lead to a healthier shop culture.
Frequently asked
- How can I improve communication in my shop?
- Start by fostering an environment where team members feel safe to express their thoughts and feelings without fear of criticism. Training in soft skills can also be beneficial.
- What are the signs of poor communication in a shop?
- Signs include frequent misunderstandings, defensiveness among staff, and negative customer interactions. If team members are hesitant to approach management, it may indicate a communication breakdown.
- How can marriage counseling techniques apply to a business setting?
- Techniques such as validating feelings, addressing issues privately, and promoting open discussions can enhance relationships within the team and improve overall shop culture.
▸Full transcript
This is the Automotive Repair Podcast Network. Hi, everybody. Carm Capriato with Vision 2026. God, Matt, I don't know. This could be our 8th year here. We're just so, so, so happy to be here. Matt Fonzlow is with me from Riverside up in the great state of Minnesota. Was it cold up there this year? We had some pretty good weeks of cold. Subzero, sub— like negative 20.
It's, it's one of the coldest. I think it's one of the coldest states in the whole US, isn't it? I think, yeah, I think it's recognized as the coldest state in the United States. Go further north, I think like Maine's further north, but it's surrounded by the ocean, which is a big heat capacitor, so it just doesn't get as cold. Yeah, there was a bunch of years that I, uh, working for corporate America that I had to go to, uh, Minneapolis Even though there wasn't a whole lot of snow compared to— I've been leaving Buffalo with, you know, 30-degree weather, and I'm going to your place with all kinds of snow, and then there's no
snow there. But I was never colder in my whole life. Yeah, we don't quite get the same lake effect you guys get. Yeah, yeah. Anyway, enough with the weather. It's becoming spring. We're here in Kansas City. I am impressed with what I see. I know you're teaching a couple of classes here, aren't you? What are you doing? I mean, that's using the word teaching.
Very loosely. Okay. All right. Yeah. Uh, you're sharing your knowledge. I mean, there's not a lot to share, but yeah, you're inspiring. Definitely sharing. You're, you're dragging people over the line. What is it? What is it screaming? I, I mean, by now everyone should know I have no idea what I'm doing, but, uh, I am. Yeah. Scott Schotten and I are presenting an all-day hands-on PicoScope class at Johnson County Community College all day Friday, and then Saturday morning with Andrew Sexton, I'm doing kind of an Introduction to Key Cutting and Programming.
And then Saturday afternoon is the— I guess I would like to say popular. It seems to have a lot of popularity. Tech Talks. You invented this. I mean, I stole it, but yeah, we, we talked about this in an episode I think we did at ASTA. And, and I have to tell you, you're on to something so big here for people wanting to come up and says, I think I can be a trainer, give me a shot.
And that's what it is. Yeah. And also Uh, I think this year in particular, one of the presenters— I'm probably gonna mess up his last name, so I apologize— but Mike Biancare, I think that's how you pronounce it. I think he's recognized by quite a few as being very smart, which he is, but he is, um, a proponent of a tool called the MT Pro, which is an 8-channel lab scope.
He would like, I think, to start delving into a little bit more of presenting. However, It's daunting if, you know, Vision's putting out the emails or the word that they are now looking for presenters, submit classes now for review. He's looking at that going, I would like to share my knowledge about this tool or whatever, my, how I approach a vehicle diagnostics or something like that.
But the class times are 3 hours, 4 hours, 8 hours. That's daunting. Like, I know, I think I know this tool pretty well, but do I have 3 hours of material? I don't, how many slides would I need? Or what am I going to talk about? That's really daunting. What's the stopgap? How can I take somebody that maybe has a passion for it and maybe ends up being brilliant at it, which I think he will be, but how do we get him into the fold a little bit?
How do we give him a path to go, I don't know about 3 hours and I don't want to be the sole I'm solely responsible for this entire class. Can I share it with somebody or somebodies? And now I have to come up with 45 minutes or an hour or an hour and a half or 15 minutes, whatever it may be. How do I do that?
There's, there's no means to do that. And then that's TechTalks. Now I'm going to get however many people I need, be it 2 or 6 or whatever for the 3 or 4 hours that we're in there. And they bring up something. It may be a case study on a car. Hey, I ran into this really cool thing and this is how I found it.
Or this is a tool I really like to use. I don't think it gets used the right way. Or I re— you know, I read a lot of stuff online, social media, professional forums that people go about this, I think, the wrong way. Here's, you know, my take on that, or whatever it may be. So, you know, a couple years ago we have somebody talking about HP Tuners, not how to tune the car, but how to use it as a diagnostic tool.
I learned so much in that class about a tool that I already had. Yeah, I find it's a, a good way to bring in new people into the fold. And if you're in the lobby here at Vision 2026, you'll hear some of the older presenters, educators, whatever. I— and I don't mean that like taking digs at them. Nobody gets to choose when they're born, but they're on the way out.
They're looking retirement. They're thinking retirement, and they're looking down the line. Where's the new people? Exactly. And we talked about that in Aspen, and I'd like to come back and talk about that, but Before we go, Matt has a podcast on the Automotive Repair Podcast Network, Diagnosing the Aftermarket A to Z. Tons of fans, great content. I want to talk about that when we come back.
But thank you so much to NAPA Tracks for sponsoring us here at Vision. Talking to some people about their SMS systems, and one of the things that they have recognized so highly with NAPA is their perpetual daily training and in-field people to help them hold their hands and get some of these features set with their system and also some other really great sponsors here on the show.
Hey, stay ahead of the curve with NAPA Autocare's newest auto tech initiatives: Fast Track Assessments, Accelerator Immersive Training, and Tech Assist Smart Support. The future of technician training is here. Connect with your local NAPA representative for more information. Hey, let's face it, your shop management system is the most critical tool in your shop, and NAPA Tracks will move your shop into the SMS fast lane.
With on-site training, 6 days a week support, and local representation. Find Napa Tracs on the web at napatracs.com. Hey, welcome back, Matt. Let's go back just for a moment about Tech Talks. Anyone over the years that you've been doing this reach up into being a full-time or maybe a part-time trainer? That you know of? Um, yeah, I mean, yeah, I think some of them— starting out, it was hard to find just people with limited, uh, experience presenting.
But I'd say over the years, we've seen them grow into it, or on their path to doing it. And maybe it's not actually teaching full-blown classes, but other means, other mediums. Okay. Uh, Zeb Beard comes to mind. I think we will see classes from Zeb Beard, both diagnostic and even management/ownership type. One way or another, he will be— He's so cool to listen to.
The thing I like about— He's got that accent, you know, Antonio, it's like a fricking trump card. I think I mentioned it in an episode that we did last year with Zeb. I always tell him, I said, when I talk, an English accent, a Southern accent, I'm drawn into people that don't talk like a normal Yankee like me. Right. Well, it's kind of the, that Southern Arkansas accent and then the attitude behind it.
And he is really no BS. Like, if he thinks it, he says it. If anything, say what you will about Zeb, and most of it is going to be very good. The one thing, he's like most people that are very likable, he's just genuine. What you see is what you get. That's right. He's a no-nonsense, very no-nonsense. So anyway, I invited Matt into the studio because I found out that he wrote this incredible article on "Your Shop Might Need Marriage Counseling."
And after I read the title, I says, "I gotta read this thing." 2,000 words to come up to your particular point. And there will be a point, hopefully down the road here, that Matt's willing to share that entire article. We don't have time right here to justify it. The theme of this podcast for the last 11 years has been listen to learn just one thing and please implement what you may have learned.
And the same concept being here at VISION. People are going to take a lot of notes. They're going to hear a lot of things. They're going to get a lot of things virtual. They're going to record some stuff. And if you let all this great networking and learning go to waste, shame on you. And the only way this industry is going to continue to improve the professionalism it so well deserves is we got to be doing stuff.
We got to do things. You are so passionate about lifting this industry, your shop may need marriage counseling. Where the hell were you when you come up with that? Well, I was, uh, higher than a kite. No, uh, I don't— if knowing you, I just— that's the wrong word, right? Um, you're just high on life, I think. Yeah, high on something. I, I don't know, I guess I just correlate a lot of stuff, right?
That watching stuff either in the shop, reading about it on social media, hearing about it, and, you know, hanging out with people— it wouldn't have to necessarily be at trade shows or expos or anything like that. But what I find that makes sense to me is that one, none of us were born with these communication tools. We're not. And then depending on how most of us were raised, the vast majority of us were never taught how to properly communicate, right?
At least not constructively. And it's probably gotten worse over time as parents are both working and social media and screens are what's raising kids. So they're even less able to develop tools for communication. Zero soft skills. Because if you had an ounce of soft skills, you'd at least think before you spoke. Think before you spoke. And then, so trying to qualify all this, the one thing I see, like, at the front counter is you have a power dynamic.
And you see that in relationships. And marriage is the easy one to pick on where there's a power dynamic where maybe more traditionally you have the man is the one that works, the breadwinner, the provider, and then the female mother, you know, talking like heteronormal, if you will. That they're raising the kids, they're the caregivers. That would be stereotypical. It's not so much the case anymore, but there's a power dynamic where he is the breadwinner, therefore he controls the finances, and therefore is almost like the boss of the relationship.
That's 20 years ago, right? But we still have a dynamic, and we can roll that however you want. It might be now the woman's the breadwinner. It may have nothing to do with the breadwinning. It might have to do with other power dynamics, and those shift— those may shift where And I'm not saying that's wildly unhealthy, but we have a power dynamic and therefore that changes how you communicate.
And now you're leveraging that power depending on how you want to do that. Because of that, we'd never really learned to validate. And that's a word that gets, I don't know if we say it enough. And when we do, I don't know that we say it with intention, but you can validate somebody's feelings without agreeing with them. And I think that's the issue is we very rarely talk to people about how we feel or how something made us feel.
And for men, talking about feelings is, that might as well be a third language. It's probably easier for all of us to go learn Latin than to talk about our feelings. So we never learned to do that. And then most of us, especially in this profession, we're fixers, right? We analyze, we fix. There's a cause and effect. So, you know, you come to me and say, hey Matt, you know, the other day when you said something, it really kind of made me feel bad about myself or it hurt my feelings or made me feel really sad.
My knee-jerk reaction is to go, "Well, that's not what I meant. And how you got there, I don't know how you got there, but this is what I meant." And I'm breaking apart the conversation that led to your feeling rather than saying like, because I care about you and we're friends and all that, saying, "I'm really sorry about that. I wouldn't wanna hurt your feelings.
Can you tell me more about that? How did that happen? What did I say? Was it a—" Sometimes it's not even what you say, it's how you say it. Which I am very guilty of. It's not even what I say a lot of times, it's how I say it is what really hurts or, or causes certain feelings. Yeah, your tone, man, that could just ruin— either the monotone or the no sell or whatever it is they do, or the way your eyes look, or the rolled up mouth, the rolled eyes.
That usually makes people feel pretty bad about themselves. There's a nice way to say this, and then there's the other way, and I go with the other If only for personal entertainment. And so on. But we don't learn to do that, and we're never taught that. And it feels wildly uncomfortable, and it's weird for us to— as a man, it is very hard to go to somebody and say, hey, you know what, when you said that, that made me feel a certain way.
And then that person to go, I'm really sorry that made you feel that way, can you tell me more about that? And then maybe Next day or an hour later or 2 hours later, like, hey, could we revisit that a little bit? Because when I said this, it had nothing to do with that. And we can do that later when everyone's more in a calm state, if you will.
But we're not taught any of this. This is not taught in schools. It's certainly not taught at home. And you see this happen at the front counter where the customer is saying, my car is doing this. And I think women in particular, even if it's not true, that the, the shop, whoever, the service advisor, the customer service rep, the mechanic, the owner, whoever's talking to them, already there's the stigma of, I'm a woman, I don't know anything about cars.
Don't kid yourself, most men don't know anything about cars either. But that's already a feeling. They're already— there's already fear. Now there's a power dynamic that even the person sitting at the counter doesn't know exists. And I'm asking you to do this. Now the response of however that is, even if it's a question for clarification, doesn't come off that way. It comes off condescending, and now they're on the defense.
The customer is being very defensive because they've perceived, uh, or interpreted your clarifying question as being condescending to them, right? Because they're already scared they don't know anything about cars, you're going to take advantage of them. And if everyone in the conversation, but namely the customer service rep or the service advisor is aware of these things, they can back that up quick and apologize, validate their feelings of fear, validate their feelings that they felt I was condescending even though I wasn't.
But we don't have that kind of training at our counter. I've never seen it. I have never seen it or heard about it. The only time I've heard about is what conversations we've had on this podcast and on mine with Margaret Light. Listen, there's so many service advisor training courses coaches are offering it. There's so many independents that are starting up to get ourselves, if you will, up to speed as an industry in this higher level of sophistication, self-awareness, confidence, all that stuff.
And I think this is an apropos time for you to have this and bring this up because it has everything to do with relationships and communications and how it could be applied to our counters. I love that part. It's at the counter. It's in the shop. It's in the business. The dynamic between the front and the back and the front of house and the back of house and the office, if we don't work on that, the business is failing unless we work on it.
How about that? I can't speak for you specifically. You're not so terribly much older than I am, but the way you were raised, the communication was probably minimal. There was expectations of you, and when you failed those expectations, you might be of the generation where the leather strap or the switch was used. You heard? No, I don't. I'm guessing. I'm guessing generation-wise.
The belt buckle jingle? Yep. Scared the crap out of me. Right. My parents, that's how they were raised. The belt was used often and for infractions we'd probably never consider. I deserved it, actually. But that's how they perceived it, right? But we learned so much about communications by observing. I mean, they didn't sit down and teach us. We observed. There was a level of integrity and honesty and ethics that just through assimilation, and it I'm not saying that we're not doing it today, but there's that dynamic, I think, of you saying of social media, it says, "No, don't worry about that."
Well, I think what happens is it gets worse. Like, not that the corporal punishment was so good. It has its own set of repercussions. Then my parents raising kids make a conscious decision of we're not going to corporal punish, or at least not to that level. But then they unwittingly use shame. And that my generation, I think, carries a lot of shame.
Well, okay, that makes it where we have pretty thick skin when the owner, the manager comes over and berates us because we interpret that as like, I screwed up, I deserve that, I had that coming, right? And that's generally accepted as good. That's a positive thing. The next generation, they don't have that either, right? So they're labeled snowflakes. Don't get me wrong, there are cases where I buy into that a little bit or a lot of it.
There's also cases where they were never given the tools to deal with that and shame wasn't such a great way to learn how to deal with it anyways. Like, just feeling really bad about yourself isn't so great either. So now we have to have ways to communicate with them and get what we need without them silently quitting, silently killing their relationship with the shop, silently quitting.
We, we don't— we can't have that. And that's what's happening because they're, they're not equipped with that. You can't go over and just say, light them up about some mistake they made, even if it's a legitimate mistake and it was a bad mistake and could have had severe, severe repercussions to the shop. Going over there and just lighting them up doesn't work.
They shut down, they probably just go home sick. They need a mental day, something we've never heard of. You have almost destroyed them. So now there's a different way to go about it and it's been around for a long time. Like it's been around for decades and most of us don't learn it until we're sitting on a couch next to our significant others trying to learn how to better communicate, because that's why our relationships are falling apart, is we never learned how to ask for our desires, our needs.
You know, we— needs and desires get kind of used, unfortunately, interchangeably. Needs are Maslow's hierarchy, right? And then maybe a few others. And then there's the 'I greatly desire this,' and then your partner can say, 'I can do that,' or 'I don't want to do that,' and Right, and that's how it starts. And then you learn from the, the Gottmans. They're, they're the science— kind of the scientific, uh, contribution to relationships, mainly intimate relationships, where they have come up with over time of observing couples and getting to the point where they can predict with an insane, uh, accuracy who's going to be divorced in the next 2 years, 5 years, 10 years.
It's amazing. It is amazing. And it's Because of that, you would think we would slowly migrate to learning more about these facts, if you will, or theories and skills, learning these skills. But, you know— Is marriage counseling big today? I have no idea, honestly. It's got to be bigger than when I grew up or when I first got married. Yeah, I think it's more acceptable than ever before.
And I think some people are doing it. They're already in counseling earlier on in life. For their own things. Like, we have a very anxious generation, the generation before this generation, and I know that's speaking somewhat vaguely, but people in there, I don't know, 40 and younger, are, are more anxious than the, uh, generation before that. So they've already been in counseling to learn to deal with social anxieties or just life anxieties, stuff like that.
So I think people going to counseling is far more acceptable than ever before. I think before you went to counseling because you were broken You're messed up. You need to go to counseling. Where now it's, I'm going to counseling because I either need someone to help point out my blind spots or I need this toolkit. Social anxiety, outside pressures telling me I'm not worthy or I'll never be like them.
So I get depressed. Is that what this is all about? That I think a lot of people feel like they're in a lake or a river swimming with or against the current. They don't even know. They're floundering, feel like they're drowning. It's everything they can do to keep their head above water. And they almost need somebody to pull them aside and say like, well, one, you're not alone.
Two, you're probably doing better than you think you are. Like, you think you're drowning, but you're not drowning. It's the water's 3 feet deep and you're choosing to be on your knees. And somebody needs to tell them that. And somehow the significant other family, very close friends aren't any help, it seems. Right. And sometimes they contribute to it negatively, like parents being critical.
And sometimes it's unwittingly critical. Sometimes it's, I'm asking you these things, or I'm telling you these things because I love you and I want to see you succeed. But the way I'm structuring it makes you actually feel worse about yourself. Therefore, down on your knees in the 3 feet of water, feeling like you're, it's everything you can do to keep your head above.
So the fact is, is I could come in with a little bit different— it could be tone, it could be structure, all the things— and next thing you know, they're standing on their feet in 3 feet of water. The automotive world is changing fast, and customers are expecting speed, accuracy, and confidence in every repair. To keep your shop competitive, your technicians need training that's smarter, Faster and future-focused.
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You, in your article, you talked about how this applies to the Four Horsemen of the Apocalypse. I never heard of that until I read it in your article. School me. Running with the biblical nature of it, but the Four Horsemen of the Apocalypse of a marriage, the failure of a relationship involves— let's see if I can rattle them off. I have them written here.
But we have condescension, and we have stonewalling. There's criticism, contempt, defensiveness, and stonewalling. How people display them and how often they display them is a really good indicator of how the relationship is going to fail. And when because of that. And those are the kind of the pillars, uh, maybe not the pillars, the constructs. Yeah, those are, those are really the constructs of most relationships.
Let's pick on stonewalling. Men, that's usually the male territory and a lot of shame. So I would say that is my number one default. So if my wife comes to me, uh, maybe not so much anymore, but you're even not even terribly long ago, but years ago, if she had something to say that wasn't necessarily critical, I would interpret it that way.
And she could come to me with a feeling like, hey, you know, when you forgot to pick up whatever after I asked you, that made me feel whatever, sad. Just would speak vaguely. I wouldn't hear that. I wouldn't validate the feeling right away. It's like, geez, I made a mistake. I'm sorry, I fricking forgot. You know, it's 5:30. I want to be home.
I got to cook dinner. I got to do all these things. So yeah, I saw my watch, I saw my phone, it's 5:30, I gotta get home, I gotta start dinner, I totally spaced doing it. It's just super defensive. She might say like, hey, hey, hey, I'm not getting on your case about it, I'm just telling you this is how it made me feel.
And then I would just boom, throw up the walls and she might as well not exist for me. You felt bad that you couldn't reach your personal goals. She recognized the point that you were late and all of a sudden there's a clash, even though you were both you know, you were doing the right thing, and she was just trying to help you through the fact that we got stuff to do, right?
And, and actuality, the interpretation should be me of her is she is better trying to help me love her the way she needs me to love her and not jumping on your— not jumping on your back, right? And even though what I messed up and something I did hurt her feelings, rather than me trying to feel those feelings of It sucks to hurt people you love's feelings.
It just sucks. I got to do more of that for Anne because she's always trying to correct me. Right? Yeah. And I never can do anything right. Sometimes it feels that way. That's why she's saying Anne. But there is the reality of sometimes, and that example probably doesn't qualify, but there's times where you may say something and it hurts their feelings. And you can say like, I'm sorry, I would 'Never want to hurt your feelings.
Tell me more.' But then you have to come back to it at some point. We have to revisit this because you're interpreting in that way sucks for me because I had zero intentions. This is what I meant by that. That has to be talked about. In the moment is probably— is absolutely not the time to do that, right? And when somebody comes to you with their feelings is exactly not the time to start talking about yours.
If you have feelings, fine, write it down, come back to it. Don't talk about it at that point. But with those, those four horsemen, with the condescension and the criticism and the stonewalling, the defensiveness, you can watch this in the shop all day, every day, right? And it happens at the front counter, it happens in the office, it happens in the back.
So, so it's just like, take your shop for an example, and you see this stuff going on. Oh, we're all so well adjusted Justice doesn't qualify. Of course, I'm sorry, you're perfect. Pick another shop. Shop B. ASE has Tech A, Tech B. We have Shop A, Shop B. Okay, let's go to Shop B. Shop B, always shop the imaginary Riverside. How do we— or you, uh, in recognizing this, you, you realize it's going on and you see some of this percolating Have you gotten involved?
Yeah, yeah. And I don't want to make it sound like it's so strategic because it wasn't. It's more just trying to be very subtle with it. And a lot of it was just through my own, like, getting better about it at home translates to getting better at work. Ah, I like that. I like that. Honestly, that's it. If it's working at home, you know you could bring it to— at home, bring it to work.
Correct. And maybe at work it isn't so much, uh, defensiveness, but it could be stonewalling, it could be criticism. Like, criticism is really hard. You feel like you're in a somewhat no-nonsense environment, so therefore I'm trying to be no-nonsense, but it is actually quite critical. And it's not even criticism by itself is bad, it's criticism with condescension. That's the damaging stuff. Like, at some point we're gonna have to be critical, we're gonna have to call people out on their stuff.
That's double bad, right? But if you're doing it from a place of superiority, now you got a problem. You're creating a problem. And people don't generally respond well to that. Marriage counseling for a business. Think about it. Really? It translates. Can you imagine getting together with the entire team and have a Margaret Light sit in front and said, listen, I've hung out for 2 days.
I felt, I saw. Let's talk about how we can sit by the campfire and sing Kumbaya. Now I know that sounds a little tongue-in-cheek-ish, but how much better can the company be in its communication skills, in serving the customer, the level of professionalism by getting rid of criticism, contempt, defensiveness, and stonewalling? If you can fix it at work, maybe you could take it home.
You know, instead of saying, I did it at home, I could bring it to work. It doesn't matter where you start fixing it. Yeah. And maybe not to this degree, but I'm going to compare it a little bit. And I don't want it to be like apples to apples. It's not, it can't be. But one mantra is good therapists have good therapists, right?
That's one. And two, oftentimes we're in conversations about certain entities, certain professions like law enforcement. They should all have regular counseling. You cannot deny that that job, oftentimes you see the worst of people. You see people at their worst and it starts to affect you. They need a way to go and have those blind spots checked, toolkits given to be able to recenter.
That should happen, right? But why doesn't that translate to the shop? Why, why wouldn't we ever consider on retainer a therapist of some sort, a counselor of some sort, and maybe it isn't every week. I don't know what— maybe it starts out every week, but everybody has access. All right, stop. It's not a sign of weakness. No. To want to have this done.
And in fact, just watch police shows on TV. Pick one, because there's a million of them out there. How often after 2 or 3 episodes in a row somebody needs to go to speak to someone because they shot somebody? Something happened. The older generation is, "No, no, no, I don't need this stuff." And the younger generation seems to be more pliable, and they want it.
They want talk to someone. I think it's a brilliant idea of being able to talk out your feelings, especially if you don't know how to verbalize them with anyone. Yeah, verbalize them, communicate them. You know, it gets abused, the "I feel" statements, but it's true. And you don't have to say those verbatim, but it's really coming in with a feeling, not saying, "Hey, you did this."
Or maybe you say, "This happened. Let's talk about it." "You were mean when you said that." That doesn't work. Right. No, I wasn't. What are you talking about? You hurt my feelings. I can't argue that. Right. And I shouldn't. I shouldn't want to. The other thing is, like you said, you brought up weakness. That's interesting. We should know this by now. I think generations ago, toughing it out, that was viewed with respect.
Like that person, they went through hell. I mean, oh, whatever it is. And they came out the other side whole. How do you know? You never heard them complain. Yeah. How do you know they came out whole? Right. They're so frickin destroyed inside, but they put up a really good facade. Asking for help is not a lot of times, most of the time is not a sign of weakness.
That's a sign of strength because now I've had to check my ego. I can do this all by myself, but I can't. How could I? How could I possibly be my best counselor? I'm the worst. I'm the easiest person to lie to, and I'm really good at lying to myself. Asking for help is often a massive sign of strength. It doesn't matter what everyone else thinks.
They don't, they can't know, but you have to know. Sometimes asking for help is a massive sign of strength. It doesn't matter if it's this for communication. It could be for a substance use disorder, finally admitting, I, this, I can't control this anymore. I never could. Nobody could. I have to ask for help. And that is a massive, huge sign of strength.
Like, I've had to accept my lack of ability in this, my lack of skill, my lack of knowledge. I can't do this alone. The level of professionalism in our industry that we have to all work toward can't get done without the ego being dropped and for people recognizing, listen, I started my business. I never, I never went to, I never read a business book.
I've never gone to a conference, but it's time that I learn how to be a better businessman. There's all kinds of ways to learn that. The podcast network, perfect place for it. I know coaches that have coaches. And in fact, what I think you're doing and we're saying in this podcast episode to owners If you have a coach, that's great. But you may— this person may be driving numbers and KPIs and processes and systems and finance, but not necessarily will they always help you with the people side of you or the emotional bank account that could be weak and lacking as you're trying to build, you know, the business over here.
How hard is it to find a therapist? You pick up the phone, you talk to people. Hey, do you have a therapist? Are you kidding me? What are you kidding? And how do we— let's talk about how would we start as a shop owner, as a lead specialist in the bays. How do we start? My knee-jerk is we all start writing letters to Margaret Light to start some network, like BetterHelp for auto repair shops, that they can find therapists.
But it's like looking for anything, right? You're going to start out probably on Google, Google reviews, referrals, stuff like that. And then you're going to try to find somebody that you vibe with, I guess, for lack of a better word. Or maybe vibe isn't a good word, because you can— you could be with a therapist that you get along with and you feel like a friend, but they never push you.
And they need to push you. They need to forge a relationship with you of some degree that you care about. And then they got to start pushing you. They, they have to start giving you some toolkits and demand of you that you use them. And put them into practice. Because otherwise you're just spending an hour, however many times a month or whatnot, shooting the breeze with a friend that pats you on the back and you feel better, but you're not getting— it's a disinterested party that has nothing at stake in family and/or in business that allows you to at least get something off of your chest.
That's not valuable. It's valuable to a degree, but it's not going to help you It'll make you feel better in the moment. But it's not going to make you better. It's a momentary good feel. Ah, I got— I released. It's like going to confession. But you never figured out what led to it or what's your contribution to it. It's like going to confession.
Bless me, Father. I've used the Lord's name in vain 10 times. You go back in 2 weeks and you say, I've used the Lord's name in vain 10 times. You just keep doing it. Yeah, say 10 Hail Marys. At some point, when does he pull you aside and say, hey, you know what, come to my office? Yeah, so why are you— tell me about your day.
This was a strange analogy, but not really. I mean, it's kind of what it is. You, you call up a friend, it's like, man, today sucked at work. You know, one of my employees left lug nuts loose and that wheel could have came flying off. Could you even imagine? And yeah. Stuff like that. And then they're just like, you know, coaching you through it a little bit and you feel better in the moment.
Okay, I probably won't fire them now. But you don't go back and do the process of what led to the loose lug nuts from a, you know, a process type standpoint. And then also, do you ever address the part where you went and screamed at the top of your lungs to this technician or technical specialist? It'd be mechanical specialist technically, right? You never address how you screamed at the top of your lungs to this mechanical specialist in front of everybody about how they could have killed somebody and ruined the reputation of the shop and nobody leaves lug nuts loose and how dare you, all these things.
Like of all the things to forget, that's what you're gonna forget? You're gonna maybe look at the process of we gotta stop taking this person off cars to go do something else, give people rides, go pick up parts, whatever it may be. But you never addressed the part where you made a fool of them in front of everyone, or you made an example of them or whatever, took out your fears on them, made them feel extremely small and horrible and shameful and all the things.
You never addressed that. And also, how could you have handled that better? Like, do you really think they left them loose on purpose? You can take them back to your office and explain to them the gravity of that mistake. Without doing it in front of everybody, without making them feel shameful, especially if it's somebody that just rarely makes mistakes. Like you can't remember the last time they had a comeback or something was done wrong.
You could come to them with support. Like, you know, I'm glad that didn't go out the door, good catch. Or it's a good thing so-and-so caught that. And then don't worry about it. Like, I'm glad you feel bad about it because you care, but I don't feel bad about it because I know you wouldn't try that on purpose. And you're a good tech, you're a good mechanic, you're a good mechanical specialist, you do good work here.
I'm not worried this is ever going to happen again. Just take it easy, right? And I'm not saying like kid glove things, I'm just saying you can come in with a— from an angle of support in front of everybody and then pull them off to the side in private and just the gravity of that. Like, you know, this could have been bad.
And I know, I know. Okay, well, I don't, I don't need you to feel bad then. Exactly right. Now ask them, like, what part of the process do you think led to that? And it could be— now, now we're going to go down the rabbit hole of common cause, special cause. But how did it break down? I mean, there's— where do you think— what do you think happened?
And honestly, boss, I, I just spaced it. I, I can't tell you why. Matt, can we do this stuff in the real world? Yeah, absolutely. So please use this episode to look deep inside and do some of the things that Matt's suggesting. His 2,000-word article, and hopefully, Matt, we can make that available in some way to get it downloaded and online because we're not doing it justice because you just hammered a lot of great stuff in that article, the who, the what, whens, wheres, and hows in it.
And as you're talking about criticism, contempt, defensiveness, and stonewalling, and there isn't anyone listening to this episode that can't relate, that they continue to do this stuff over and over again. Or maybe when you were a younger person and now you've kind of matured and you've, you've grown and you've seen different parts of life, which is allowing you to make yourself a better, more compassionate person.
And if you're the leader of the operation, you do it for the sake of all your peoples. You do it for the sake of the client. You do it for the sake of— you'll never hire really good people who find out that there's an unrest inside the business because we can't seem to come to terms with this, the loosey-goosey stuff that we need marriage counseling for.
Business counseling, maybe that's the right words. Maybe you need business counseling. No, it's not coaching. It's all to do with emotions and how people feel and how we make them feel. And we'd like to talk a lot of crap about culture. Oh, our shop culture. Oh, you got to improve your culture. Well, there it is. There's a really big freeway to a better culture.
Exactly right. Exactly right. Maybe that's part of the title of this episode: Improving Your Culture with Marriage Counseling. It's a good start. But you know what? I'm almost to the point where— and we talk a lot about culture on the podcast. We did tons of episodes. And I'm wondering if it's just— well, yeah, it's— I don't want to listen. I don't want to hear it.
And part of my concern is, and maybe we should have led with this, is you could take this I mean, I love sarcasm, probably more than I should. You know what, I really do. You're the king of it. I wish. No, you are. I don't know if that's good, but, uh, we're voting. I'm worried that listeners, if they don't make it to this point, go to a little bit of an extreme— and it's not a little bit, it's a lot of bit of an extreme— that somehow the shop will have to get a sharing stick or a sharing wrench that we hand around in little sharing circle.
No, that's not what we're talking about. We're talking about these little interactions, and some of them big, but a lot of them are just little interactions. And it's just changing your delivery a little bit. It's changing your responses a little bit. You could do this as a leader, manager, owner, whatever, shop foreman. You could do little things nobody would probably even know, except they just know they feel better about work and being at work.
And they feel better about coming to you with more and more things. All of a sudden, you're kind of thinking to yourself, like, the open-door policy— nobody ever used to come into the open door unless they were just steaming mad. And, "Hey, you haven't reviewed me in 2 years. I haven't had a raise." They come in after they've carpet-bagged for how long, and they just explode into your office.
Now you realize those explosions are almost nonexistent. And they're coming in more often. That's what you would recognize as a leader. And the other things you just notice at the front counter— there's not that shops have it happen a lot, but minimal if any meltdowns from customers, or just really tense. Like, maybe we don't see the dramatic, you know, reality TV meltdowns at the front counter ever, but there's definitely tense moments.
There's definitely times where now that customer isn't our customer anymore. They just kind of silently left. Well, that doesn't happen so much anymore. Our customers kind of are our customers because they feel safe. They're— they come to the shop feeling safe. They're talking to whoever is behind the counter, male or female. You know, typically we associate females behind the counter as being a little bit better, or a lot bit better, um, a lot better at it than men.
But now it doesn't matter because they've taken tools from marriage counseling and applied it at the front counter. And now it doesn't matter who it is coming in with their vehicle and their problems and their fears. Maybe they brought their car to you and it's a comeback, like, hey, ever since you— but now because you have these tools, the shop takes it, interprets it differently, and that customer feels safe telling you about it, that they're not gonna get the defensive owner going like, wow, that's That has nothing to do with that.
We didn't do that. How could you possibly think us doing a brake job on your car would cause your radio to stop working? We don't— it just doesn't happen. You wouldn't notice it in these great big moments. You would notice it over time in these little interactions. And those— that's real world stuff too. But it is real world. It is real world.
Ever since you did this, now this. I know. And don't say if you're listening that has never happened to you, if you've never heard it. Oh, you're not paying attention. Yeah, you're not. Man, thank you so much for your perspectives on everything your wisdom and all that you do for our industry. And of course, the podcast here on the Automotive Repair Podcast Network, Diagnosing the Aftermarket A to Z.
We just diagnosed you today. And the doctor— here, here's the prescription. Go, go find— go get a counselor. Hey, thanks so much for this. We got to figure out how to get that 2,000-page article out there for people to listen to. Maybe, just maybe, we can put a link to it in the show notes of this episode because it's brilliant. Appreciate you doing that.
Thanks for coming on, man. Yeah, thanks for having me. Thanks for being on board to listen and learn from the premier automotive repair business podcast, Remarkable Results Radio. Get your episodic education on the ARPN listing app at automotiverepairpodcastnetwork.com. Also enjoy the podcast on our Carm Capriato YouTube channel. Carm is all for advancing the professional automotive service industry. Until next time.
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Joe Adams interviews Adams Automotive Master Technician Josh Gerbrecht about his journey from technician to top diagnostician, sharing the systems that drove his 99.08% diagnostic accuracy and the big takeaways from a Key-to-Key-to-Callbacks weekend. They discuss the front-office/back-office symbiosis, the Rack Attack inspection process, recruiting and paying technicians their worth, shop tours and hospitality, and how AI could streamline diagnostics and incentivize accuracy over just speed. AutoshopAnswers.com Auto-Shop-Media.com

Shop Owners: Maybe YOU'RE the Problem | Tristin Sweeney - 38
Running a shop is hard enough—you don't need your software making it harder. 😂 If you're ready for more clarity, better organization, and a smoother experience for both your team and your customers, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAt 29 years old, Tristin Sweeney is running an auto repair shop, building automotive technology, and questioning some of the industry's favorite excuses. In this episode, Tonnika Haynes talks with Tristin about his unconventional path from the startup world into automotive, acquiring Honest Automotive, building Shift, and why owning a shop became the ultimate testing ground for solving real industry problems. But things get spicy when they tackle the supposed technician shortage, outdated hiring practices, shop owners blaming younger generations, and why good employees may be leaving shops that refuse to change. They also dig into AI, technician training, communication, leadership, burnout, and why new technology should solve problems instead of creating more work. If you're a shop owner who keeps saying, “Nobody wants to work anymore,” this conversation might make you look in the mirror.Timestamps:00:00 Why automotive has become unattractive to work in00:23 Downshift intro00:42 Meet Tristin Sweeney: 29, busy, and obsessed with automotive01:23 Audi, Volkswagens, and where the car obsession started03:15 Can you be a great service advisor without knowing cars?04:40 There are more automotive careers than turning wrenches06:26 From tech startups to the automotive industry07:17 Getting laid off, joining ShopGenie, and finding his industry09:17 Running TWO automotive businesses at 2910:11 How Tristin bought Honest Automotive after finding it on Facebook14:01 Has shop ownership given him gray hair yet?14:32 Building a shop around passion and customer experience16:21 Honest Automotive is also Tristin’s “laboratory”16:48 How Shift Automotive was born18:19 Building software from the problems that drive shop owners crazy19:10 Technology problem or people problem?20:17 How does someone working 60–70 hours a week avoid burnout?22:55 Success isn’t worth burning yourself out by 3023:19 Tonnika gets VERY personal about Tristin having kids 😂25:32 Why Tristin is committed to automotive for the long haul28:53 Shift grows to more than 150 shops30:02 Why simply SHOWING UP can change your career31:21 The “Gen Z stare” and learning how to communicate33:34 Get in rooms where you’re uncomfortable37:04 What will automotive look like 10 years from now?41:11 Shop owners who ignore AI WILL get left behind42:43 How should shops prepare technicians for new technology?43:27 Does every tech need to understand the newest cars right now?45:48 Why the next generation matters more than ever47:58 What does a technician actually need to “look like”?48:48 Is the technician shortage actually a hiring problem?49:48 How many great technicians are shops overlooking?50:48 “I hire people. I don’t hire jobs.”52:00 Why automotive can be an unattractive place to work54:18 Great shops generally aren’t struggling to find applicants54:51 The talent is out there—and some of them want to leave their current shop55:55 If recruiters can steal your technicians, that’s a YOU problem56:04 Most shop problems start with the owner57:30 Accepting criticism from your employees—even your own son58:03 Old-school leadership vs. the way Tonnika leads today59:33 The macaroni-and-cheese recipe for evolving a family business1:01:47 Is treating every employee differently “coddling”?1:03:50 Why one universal pay plan doesn’t work for everyone1:04:39 Flexible schedules, flat rate, salary, and what actually motivates people1:07:08 Shop owners who refuse to compromise may lose great technicians1:07:56 Bad bosses create the next generation of bad bosses1:08:21 Why leadership and communication have to be learned1:13:00 Stop micromanaging every detail of your shop1:14:22 “Granddad did it that way” isn’t a good enough reason anymore1:15:28 The Carfax data debate gets spicy 😂1:16:24 What Carfax actually gets from your shop1:17:47 Tonnika’s grandfather discovers OnStar and thinks “they’re coming for him”1:19:03 Technology fear usually comes from misunderstanding1:19:45 Tristin’s legacy: Leave automotive better than he found it1:20:00 Where to find Honest Automotive and Shift Automotive1:21:22 Closing, AI hot takes, and what’s next

216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors
216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors August 26th, 2026 - 00:54:51 Show Summary: Strong phone skills can turn more incoming calls into appointments while building trust from the first interaction. Consistent call reviews give service advisors a clear path to improve without making coaching feel like punishment. AI call analysis reduces the time required to find useful coaching opportunities and helps owners identify patterns across their team. Positive reinforcement also matters because great calls give advisors examples they can repeat. Simple habits like smiling asking for the appointment and using the customer’s name can dramatically improve the experience. Better phone performance ultimately supports stronger customer relationships higher appointment conversion and long term shop growth. Host(s): Jimmy Lea, VP of Business Development Guest(s): David Boyd, Founder & CEO of Callinbound Tonnika Haynes, Owner of Browns Automotive, Downshift with Tonnika Haynes Show Highlights: [00:04:00] – Listening to real calls reveals missed opportunities that owners rarely see. [00:10:00] – AI identifies coachable calls without hours of manual review. [00:14:00] – Consistent coaching creates awareness before advisors answer each call. [00:17:00] – Replace a hard no with a plan focused on customer needs. [00:24:00] – Help advisors self coach instead of simply pointing out mistakes. [00:28:00] – Every missed appointment can represent significant lost customer value. [00:34:00] – Asking for the customer’s name immediately creates a stronger connection. [00:39:00] – Scheduled call reviews make coaching normal instead of threatening. [00:43:00] – Asking for appointments helped turn successful marketing into a fuller calendar. [00:49:00] – Call tracking connects marketing performance with actual appointment conversion. In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/fv9ewVBoSks Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this! Links & Resources: Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com. Episode Transcript: Jimmy Lea: Good morning, good afternoon, good evening, or good night. Thank you for joining. So excited for us to have this conversation today with some really good friends. Everyone, this is to be an interactive webinar. So you're sitting there, you've got questions, you've got concerns, type them into the chat. We wanna be able to ask those questions of our panel today as we are talking about a very interesting topic. And with us today, first, is our good friend, Mr. David Boyd of Inbound Communication. David, how the heck are you, brother? David Boyes: I'm great. I, I, uh, I fully intended to have my jacket on, Jimmy. Jimmy Lea: Man. David Boyes: So excited to be here. We Jimmy Lea: coordinated on this and everything. David Boyes: I know. I, uh- Next time ... I, I was, I was lucky as, as busy as we've been at Call Inbound to, uh, uh, get up and, and organize and dress today. So I really, uh, it's always great to see you and of course, um, uh, we got to visit a little bit out at, uh, Worldpac STX and, uh, man, I tell you what, your wardrobe is always top notch. Jimmy Lea: Hey, thank you. Thank you. We're glad you are dressed today, just don't stand up. Thank you very much. David Boyes: Great. Jimmy Lea: And joining for us in our conversation today, David, is Tanika, Tanika Hayes with, uh, Haynes with Browns Automotive. Tanika, how the heck are you, sister? Tonnika Haynes: I'm doing good, guys. What's going on? Jimmy Lea: Staying alive. Good to see you. Great to see you. Also at STX, what did you think of the, the conference there with Worldpac? Tonnika Haynes: It, it was really, really good. I was not prepared for the size of it. There was a lot of people. People were peopling. So, um, once I got adjusted to all of the crowds and everything, I enjoyed it. I hadn't sat in a class in a really long time, like at an expo. Ooh. I'm usually just walking around and being nosy, but I picked up some good nuggets, so it was great. Jimmy Lea: Beautiful. That's awesome. Well, if, if the STX was a large conference to you, I would suggest that you really prepare yourself months in advance if ever you come out to SEMA and Apex in Las Vegas. Tonnika Haynes: I will be there this year. Oh, good. I keep hear- hearing that, so I don't know what meds I need to be on to take, To take it all in. But Jimmy Lea: we'll- You- Tonnika Haynes: I'm excited about it ... Jimmy Lea: we, we will talk about that because there is more than you can see within a week, and you really only have three days at Apex, four days at SEMA. You want to map out where you're gonna go, who you're gonna talk to, who you're gonna see- And for you, Taneka, schedule some time to sit down and chill Tonnika Haynes: Yeah. I'm gonna have to definitely do that. You're talking about, um, scheduling times. I'm gonna schedule time to go sit in the corner and recoup. Uh-huh. So where's Taneka? She's in the corner. Jimmy Lea: Yep, and, and I- It's David Boyes: scheduled time ... Jimmy Lea: I, I'm gonna work with you on that because I know the corners, I know the places where you can go and, and find some solitude. Tonnika Haynes: All right. Jimmy Lea: I am. Well, our conversation today is in preparation for making your shop better David, I'm gonna kick it over to you, brother. Let's start this conversation with Taneka. David Boyes: Yeah. Let's, uh, let- let's kinda move into this. You know, we're, uh, talking about communication, and there are so many facets that impact the customer experience. I think that it's important to know that, you know, there are tools and there are, uh, from an owner or, and manager's perspective and from a service provider's perspective, there are ways that we rally around making communication better. Um, you know, one of the things that is common at all shops is, uh, the customer phone call. Tonnika Haynes: Oh, yeah. David Boyes: So you winced a little bit. Tonnika Haynes: Yeah. David Boyes: Uh, how many times do we, you know, talk about our phone skills, uh, getting better on the phone, understanding the customer, understanding their needs, addressing their needs? And there's so much, you know, revolves around, uh, the phone calls and, and the way that our advisors and our front office team handles these. Maybe you have a CSR, maybe you have, you know, a service manager. Um, but people are, are answering calls all day long, and this becomes important that we understand who's answering the phone- Mm-hmm ... how they're communicating, what, what's the message that's being shared. Every time that phone rings, uh, that, you know, we like to say that's money calling. So Taneka, let me just ask you, you know, what, what are some of the challenges that you see or the, uh, the successes that you have with your team when it comes to managing and, and, uh, getting better on our phones? Tonnika Haynes: I wanna start by saying, um, I think I listened to my first phone call at my meeting with Jen- Jennifer, with the Institute. I'm currently coaching with the Institute, and that is life-changing- Yeah ... to listen to your team answer the phone. So if anybody's out there and they have not done that, they have not listened in on a phone call, figure out a way to do it. I don't know if it's gonna be a little paper cup and a string, but figure out how to do it. Um, and then I, listening to my own phone calls, and I- I'm the boss, right? I still cringe. And so you never know what's missing from those phone calls, what, what, what is standing out. You know, my team, we would not even ask for the appointment. Like, "Would you like to bring this in today?" You know- Oh ... you ask all the questions, they go through the scripts, but then we found that they were not saying, "Hey, would you like to get that done? Would you like to bring that in today or tomorrow? What works for you?" They were leaving it all to the client to say- Jimmy Lea: Mm-hmm ... " Tonnika Haynes: What's next? What's next?" Hmm. So they were answering the phone, and they were s- being very polite, but they were not closing. They didn't have a lot of words with closing. And so with inbound, I've been able to coach- You know, when you listen to yourself and you're like, "Ooh, ooh." And you can say, "Do you see what you did there?" Or even, 'cause you know, the team can listen to their own phone calls. "Oh, I see what I did there. I see where I dropped the ball." So that was, opened up a whole bunch of eyeballs around here. Well- It's like, "Oh, it's Monday, it's time to listen to phone calls." Like, "Ah." But you just increasingly get better over time. Jimmy Lea: Oh, it's so true. And, and the ability, Taneka, the ability to have calls from today- Tonnika Haynes: Mm-hmm ... Jimmy Lea: or from yesterday or, or even the day before. Uh, there was a time a decade ago when we would have to listen, as coaches, we would listen to calls. Listen, listen, listen, listen, listen, listen, listen. We're trying to find a coaching call, a call that is coachable, and this might be a call from two weeks ago, three weeks ago. Mm. The advisors are going, "Dude, oh man, that's forever ago. No, man, I, I don't do that anymore. I'm not like that." But David, I, I think you kind of solved a bit of that problem with your phone services. David Boyes: Yeah, thanks. It, you know, it's, it's important to, to recognize. I think every owner I've ever talked with has a similar issue. It's... And a lot of it rev- revolves around time, right? Are, are we aware of what's actually happening- Jimmy Lea: Yeah ... David Boyes: on the front line? Mm-hmm. And, uh, some of it is, uh, I wanna keep this a little bit at arm's length because I, I can tell you as an owner, I will have an emotional response when I listen to that phone call. And Taniki, you brought up a great point. For owners and managers here that are on the phone, please listen to your own calls. Yeah. Do it at least one time. Tonnika Haynes: Yeah. David Boyes: Well, twice. Have to Tonnika Haynes: bite the bullet. Just do it. David Boyes: Yeah. Just do it. And, Tonnika Haynes: and, and be ready. Just like- ... just like, "Oh, that is me." Yeah, that is you. David Boyes: Do it- Yeah do it twice because the first time that you listen to a call, uh, it's gonna just be weird, right? So listening to myself on recordings is always weird, but there's this heavy lift of time, right? Am, am I aware of what's actually happening on the front line, and how are we interacting with customers? And then do I have, do I have a mechanism to understand what's my expectation? As an owner, um, you know, it, it's important to establish that expectation. Maybe you're working with a call coach, maybe you've been in trainings yourself. It's, it's ideal to have a method by which you're going to measure your call handlers. And, um, you know, we wanna be professional. We want to build confidence and, and build rapport with these customers. It doesn't have to be fast, but typically- Mm-hmm ... you know, an incoming call from a customer is likely an appointment setting call or a status call. We're gonna set that status call, uh, bucket aside for a second 'cause we wanna be in front of, uh, status calls instead of having customers call us. But if you're listening to these and you have that rhythm around it, uh, we understand how these small habits can build on one another. Am I, am I smiling when I answer the phone? There's something physically that hap- When I, when I physically smile, there's something that is noticeable in the way that I'm communicating. And, uh, am I, am I clear? So what are the expectations? You know, uh, if you watch your advisors, I have, uh, my little cordless handset here. If they tuck their phone in like this, and, and you know, they're, they're trying to multitask Listen to those calls because likely it's very, very difficult to hear on the other side of this. So listening to calls, uh, helps us understand how, you know, how we conduct ourselves, how we conduct business, how am I representing the business that I, you know, that I'm working at as a professional. But also, what is the customer hearing and what is the customer's experience? So, um, these are, uh, important points, and it starts by listening. Jimmy, you brought up a, um, an important aspect here. Historically, we would listen to call after call after call after call to try to find something I can use to coach. So Taneka, you might do this. You've got a call recording system. It doesn't do much but just record those calls, and now I have to go through this, this process to identify a coachable opportunity. And this is now I think where we can move effectively into technology, right? We all hear so much about AI today, and what's really nice about, uh, having, you know, a, a phone system that records is now you have an asset, and you can use that asset to do something more with it. And we can use AI to help that heavy lift of time and, you know, take 90% of the time requirement off. So instead of having to spend 30 minutes, I might have to spend two or three minutes to take that call, sit down with my service advisor, go through this, and have a meaningful, constructive conversation about the things that work well. Jimmy Lea: Yeah. I, I love, David, that your software makes it so easy to find these coachable calls so much faster. A- and Taneka, that's just gotta be a lifesaver for you as well, coaching your service advisors. Tonnika Haynes: It is. I remember, um, speaking with a friend, fellow shop owner, and he's like, "I need you to set aside a time." And so what I did is on my calendar, on Wednesday, that's the day that I sit down and we go over phone calls. And so, you know, you got the dashboard, and that dashboard will say, "This is a coachable call. This is a coachable call." And it is a habit for me as the owner/manager, um, to make sure that I'm staying on top of it all the time because we'll slip into old habits, right? So me listening to the calls and bringing the service advisor or, um, or bring Jay in and say, "Hey, let's listen to this. Let's see how we can get better." You know, you continuously improve on it, and you don't slide back into old habits. Because I'm not on the phone as much anymore. If I have to answer the phone, I know personally, and everything's at stake for me, I slide back into old habits. So we all are capable of it, and so having that dashboard in front of us and said, "Hey, this is a call you need to look at," the service advisor or the person answering the phone does not feel like they're being picked on, but they're being improved upon. So, "Look, I'm just lifting you up. This is what we can do. Do you see how we can make this better?" And it's a we, it's a us, it's coachable, it's there, it's real, and, um, I really enjoy th- that part of the dashboard. Jimmy Lea: Oh, I love that. How often, Taneka, do you send, "This is a really good call"? This is a really good call. I Tonnika Haynes: like a really good call How often do you send that to the team? You know what? Yeah. I probably should do that more. But when I see a good call, I, I, I like to share it. And when I get a good review, like I l- literally just got a good review based off of a bad situation that we were able to turn around with proper communication, and the customer l- literally said, he's like, "The communication... The problem was still there," he said, "but the way they handled it and the communication was key." So he was not satisfied when he left, but the way that we dealt with it afterwards, and that recording of how we guided him through the process, and how we, you know, we apologized, we came up with a plan, apologized again, and kept it moving, and that was a great coachable call. It's like, this is how you handle a bad situation. Look how we won here. So yeah, those are just as important as the, as the losses, as the bad calls. "Hey, this is a good call. G- this is a good call." That balance is super important. Yeah, it balances it. Yeah. And then, you know, it's like, okay, I did that right. Even when that client is a client that does not belong to you, and you can hear them tell the customer, it's like, "Hey, you know what? Appreciate your call, but this isn't the place for you." And that's not the word for word, but, "Hey, you handled that good. Thank you for saving us from a nightmare." Jimmy Lea: Yeah. Tonnika Haynes: Amen. Share it with your team. So you gotta share the wins and the, the misses. Jimmy Lea: Yeah. And, and, uh, for a lot of people, I think they struggle in the creative. So if they can hear it, that it's already been done, they can duplicate. Sure. They can mimic. They can do the same thing over and over and over again. So the more we send these beautiful calls, "Oh my gosh, you guys did so well on this phone call. I, I love this part, this part, and this part," they're able to duplicate that, and they'll do it over and over and over again. And then, then you're- The mistakes that are being made become much less because you're showing, you're, uh, mirroring to them these are the really good calls that we wanna hear. Tonnika Haynes: And, and sharing that when you're going over a call, you got the good call here, we can work on this call, but this is another good call. You know, we talk about giving that sandwich. Yeah. And so that's another opportunity you can give that good sandwich. So when it's time to come in on Wednesdays and listen to your phone calls, you're like, "Ooh, I know I got one coming and I think I know which one it is." And then you're like, "Yeah, but you got this one too, so you won here, and, uh, we missed on this one, but next time it's not happening." Right? Right. So it's, you know, it's all in coaching. Jimmy Lea: Oh, David Boyes: it's so true. You just said something that's super important, and, uh, ooh, I think I know which one this is. Tonnika Haynes: Yeah. David Boyes: Um, there, there's a lot to unpack there. I, I, I love the, the good with the bad. We'll talk about that more too, but, um, creating the awareness. So consistency wins, and, um, I'll say it again, be consistent with the process because consistency wins. And when you have that rhythm where it's familiar and it's expected, we're gonna sit down and we're gonna listen to calls, we're gonna go through this, identify the opportunities, um, it's not good and bad calls, it's, you know, it, it, uh, we call them top calls or champion calls and coachable calls. So a coachable call isn't inherently bad. Maybe we even got an appointment. Tonnika Haynes: Mm. David Boyes: Right? But there's, there's opportunities. So, uh, when we have that rhythm and it's expected, what's really important about what you just said is the awareness. So when I go to pick up that phone, is this the call that Tanika's gonna be talking with me about tomorrow or, you know, Wednesday, whatever our rhythm is? It, it will begin to create that moment of pause that as an a- an advisor when I'm picking up that phone, I can take that breath. Yeah. I can, I can, uh, let that, uh, you know, that technician that just blew me up Tonnika Haynes: Let 'em David Boyes: go. I can let that slide off. I can shake that off. Yeah. And I can focus for a moment to make sure that that customer knows right at this moment they are absolutely the most important person to me right now. Tonnika Haynes: Mm-hmm. David Boyes: So that's an important message to convey over the phone, our, uh, the, you know, the way that we speak, the words that we use, my en- excitement and enthusiasm about being on that call all comes through. So as we get through this rhythm and we develop the consistency and it becomes normal, now I've got that awareness on my team that, hey, this next call I'm taking, I'm gonna have the moment of pause to focus because this might be the next one that, that we're reviewing. I want this to be a positive call that, that Tanika's coming to me and saying, "You did really well on this one. Let's continue to develop this," and, you know, replicate the things that are working well. Instead of, "Hey, there's some opportunity here. You know, you didn't ask for the appointment. You were, you know, pricing over the phone. You said 'no'." No comes out in a lot of ways, doesn't it, Tanika? Where- Tonnika Haynes: Oh, yeah ... we, David Boyes: we might be telling somebody, uh, "You know, I'm really busy right", or, or, or "W- we, we're really busy right now, I can't get you in until Friday." Tonnika Haynes: Yeah. David Boyes: That's, that's, we might as well just say, "No, I can't help you." Yeah. Tonnika Haynes: Yeah. You, that's, that's all they heard was the no. Um, even if you give... And, uh, everybody knows that I'm, I'm big on nos. Like, I can give you a no where there's some healthy nos, but then there's some nos and you have the customer saying, "Hey, um, m- my brakes are making the noise and it just started." And he's like, "Oh, no, I can't see you till Friday." He's like, "Yeah, but I'm gonna die before Friday. I wanna see somebody now." Um, so you don't, you have to learn how to coach them and say, "Yes, so bring that in. Let's take a look at what you've got, and then we'll come up with a plan." You didn't promise that it was gonna be today or tomorrow, but you said, "Bring it in. I'm worried about your safety. Let's see what you've got." Yeah. "Let's see if you should really be concerned about that check engine light. It might be a EVAP code." They don't know that, "But go ahead and bring them in." So and then you, like you said, the cadence in it. This, I'm not gonna make you any promises over the phone, and I would literally say that. "Hey, I don't wanna disappoint you by making a promise that I can't keep. So don't- Yeah ... don't make me, don't put me in that hole. But I need you to go ahead and bring that in to me as soon as you can. Um, and let's scan it. Let's see what you've got, and let's see if you should really be worried, if you can make that trip or we need to bring you in right away. We will help you come up with a plan." So just that solid no. "No, I'll see you Friday." Jimmy Lea: He, " Tonnika Haynes: Meh. No you won't." Yeah. Like, so that's support. That's Jimmy Lea: my- David Boyes: It, it becomes very collaborative in what you just said. Hey, let, let's make this about you, let's make this about your safety and your confidence to drive that vehicle. Maybe you gotta get across town and your commute is 30 minutes. Let's make sure that your vehicle is safe, and then once you're here and we make sure you're safe, let's talk about, uh, when we're gonna have that on the schedule. We'll get that vehicle in Tonnika Haynes: and prepared. Yeah. What are the next steps? Yeah. So let's go ahead and get- let's get your nerves calm- Mm-hmm ... and then let's come up with the next step. Let's come up with a plan. Us, us, us, we, we, we. So Jimmy Lea: yeah. Yeah. Oh, I love it. I love it. And, uh, you talk about s- building a solid foundation for this, the solid foundation for their skills so that the, the ongoing training you're doing really builds on that foundation. Uh, we've got a three-day service advisor with the institute. We're gonna give a shout-out to the institute here right now. So everybody grab out your smartphones, scan the QR code if your service advisor needs a solid foundation. Thank you, David. If you need a solid foundation- Registered now ... and you need to start with... Yeah, get registered. I know you've been to a couple of these, David, 'cause- I have you've talked about all the skills here just really, really well. If your service advisor needs that and you need to go from zero to hero very quickly, this is an intensive that you wanna send your service advisor to, and it will be at headquarters in Ogden, Utah. Fly right into Salt Lake, and, uh, and we got you set up there in Ogden. So, yes, David Boyes: scan that. It's a beautiful drive up from the airport. This class is, uh, it, it, it will help establish the, the fundamentals to build on. Yeah. So you come here, it's, you know, it's boot camp, right? We're, we're going to make sure that we're establishing the expectation and give you something to build on as the owner. Send your service advisors in here. Uh, they'll get those fundamentals, and then you'll have, you know, these, these mechanisms, uh, to improve them over time. I promise you it'll be a, a real game changer for your frontline. Tonnika Haynes: Well, you know what? Beautiful. I wanna piggyback on that. Um, and I wasn't coached to saying this. If they've already been, send them again. Jimmy Lea: There you go. Mm. Tonnika Haynes: Send them again, because here's the thing that I know, and I'm just gonna make it simple. I want you to think about your favorite movie. Like when, when I was in the 20s, for me it was Friday, the movie Friday. And then we watched that movie every Friday after work with the crew that I worked with, and it was just the most ignorant movie and the best movie for my generation. Each time I watched that movie, I would see a different thing. So I want you to think about your favorite movie and, or v- your favorite comedy. Each time you'd watch it, you would pick up something else. So it was like, "Oh, I didn't see that that last time." So even when it comes to training, "Hey, I did this three-day class and I did it a year ago. I grew." Jimmy Lea: Do it again. Yeah. Tonnika Haynes: Do it again. Do it again. You, you're never too mu- uh, there's never too much coaching. So just do it again and you'll see it from a different angle. I just wanted to say that. Yeah, 'cause, um, there's been some classes that I, I take, and not just this one, but other classes, like, let me take that class again. Yeah. And you're like, "Aha. I didn't remember that from last time." Yeah. I didn't implement that from last time, 'cause we, you guys tell us, and coaches will tell you, "Just go and implement one thing. One thing." I mean, watch those changes, and then the next time you take the class, let's do one more thing, maybe two, and get, get a little bit better. Right. Jimmy Lea: Yeah. So speaking of training, ASTA, A-S-T-A, is coming up here real soon, Taneka. Real Tonnika Haynes: soon. We're less than 30 Jimmy Lea: days out. Let's give them a shout-out. Tonnika Haynes: Shout out to ASTA. Those are the people, not the people that made me, but it's my just one, my just one thing that I took away from there each time has helped build me to where I am. And I am, I cannot say I would not be where I was without them. But I would not be where I was, where I am without them. From those, those people that I met, the village that I met, meeting you, meeting my first coach, just meeting my, my industry brothers and sisters that I can call on at any time when I'm about to flip out, or when I have a win. 'Cause you know as owners and when, when you're a little higher, you can't share your wins with everybody without some jealousy. True. Yeah. So when you have a win and you have that community to call on. Mm-hmm. So yeah, ASTA is the place to be, September 24th to 26th, right here in Raleigh, North Carolina. So I hope somebody shows up. And, uh, I wanna meet some... Well, I know Jim. I'll be there. Jimmy will be there. You will not miss him. David Boyes: He'll have the jacket. Tonnika Haynes: He will have plenty of jackets on. It is a fun atmosphere, lots of community, lots of learning and growing. Jimmy Lea: Yeah. Yeah. We're gonna have a jacket war, so anybody who wants to play. David, you're bringing your jacket, so David Boyes: who wore Jimmy Lea: it best? Yes. Yeah. David Boyes: Yeah. I, I wanted to make sure that we were gonna f- uh, be able to carve out some time to do the who wore it best. Tonnika Haynes: Oh, David Boyes: always. I think, so B- Benji will be involved. Brett will probably be involved, right? Mm-hmm. And, uh, you, you two- Mike Allen ... Mike, okay, Mike, yep. Tonnika Haynes: I, I, I feel like we should have a girls version of this, 'cause you know, if the women got involved- Jimmy Lea: We always lose Tonnika Haynes: I mean, we would just throw you guys under the bus. Jimmy Lea: It's true. We tried that, Tanika, and you swept it. Yeah. You swept it. There, there was no- Tonnika Haynes: I don't wanna do that to you guys ... competing with Jimmy Lea: Tanika. Tonnika Haynes: I don't wanna do... Yeah, I don't wanna do that to you, so we'll, we'll figure it out. Maybe I'll make a f- couple phone calls and text messages and see what's up. David Boyes: Yeah. Speaking of phone calls. Speaking of phone calls. Tonnika Haynes: Throw that back in. David Boyes: I have a question for you. Yeah. Yeah. That's, hey, I couldn't have asked for a better softball there, but that's great. Um- ... thinking, thinking about the coaching process, you know, I, I, I had mentioned before it can seem a little uncomfortable, even as an owner. You know, listen to two calls, because that first one, you're gonna be so- Mm-hmm ... consumed by how weird I sound on the phone, right? So, but when you, when you started this with your team, what, how was it received? What were some of the, the challenges, uh, do, you know, h- what feedback did you get about listening to calls and going through the analysis? Tonnika Haynes: So I wanna say that when I first did it in, in coaching, so in a group setting, and you're listening to your team, so they call in, they have to do a call and they'll record a call. And so it's like, "Oh, well this time she did this, and this is the excuse." You wanna come up with excuses. You wanna defend- Right yourself. I wanna defend my shop. And so that service advisor's gonna wanna defend him or herself. Like, "Oh, well, you know, that customer and this was that." I was like, "No." So you get past that, and it's like, okay, like I said, you give the sandwich. Okay, so this is a great call. You tell me what you could have done, could have done better in this call. Right. 'Cause I don't wanna be in... 'Cause if you go into attack mode and say, "Oh, you should do this better, and you didn't follow the script, and you, you, you, you, you," you're gonna get somebody that's gonna put up a guard and be like, "Whoa, whoa, whoa. I did my best." So I'll say, "I know you did your best on this, this one call, and you did a great job on this call. What happened, brother?" Balls in your court. Tell me how you can improve on this. Mm. What do you need from me to help you improve here? Was there a distraction? What was, what was the problem? So I kinda feel like I can teach them to self-coach. Jimmy Lea: Yep. Tonnika Haynes: I'm, I'ma give you a whole toolbox. You've got this toolbox. You know what a good call to- sounds like. Like, you also have a mirror. There's a mirror right there. Look at yourself. You've got reminders. I've got sticky note reminders on each, each person saying, "Don't forget to ask for the sale." What happened? "Oh, man, I was distracted, I sh- I should've..." Yep, you should've put the mouse down. You should've put the mouse down. So usually people will first get defensive, same. Mm-hmm. Um, then the defense mechanism starts to come down. Say, "All right, okay, so how do we fix this so next time I cannot find a bad phone call?" Jimmy Lea: Bingo. David Boyes: Yeah. Jimmy Lea: I love it. It, yeah. I love that you have a mirror there and you have sticky notes there helping as well, Taneka. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. That's, that's so good. ' Tonnika Haynes: Cause we forget. And- And it's okay- Oh, we do ... 'cause we get busy. But the Jimmy Lea: more Tonnika Haynes: we work on it- And I, Jimmy Lea: I, you... I'm certain that you guys have heard this before, that a fake smile is better than a real frown. Tonnika Haynes: Yes. David Boyes: Yep. Tonnika Haynes: Yes. And I'm really good at that. And so I've learned that because I've been doing it a very long time, so people know that I can really make you... I could, like, really fuss you out, and I would sound so sweet 'cause I'm smiling at you the whole time. "Well, you know what, Jamie? I think that was the stupidest thing you've ever said." Jimmy Lea: And if you do it with a smile, you can Tonnika Haynes: get away with it. And you're doing it with a smile and, and when you're shaking your head. So that smile makes a difference. And when I'm- It does ... picking up the phone out of an emergency, if they are busy up front and I'll see that phone ringing, and I pick it up and I'm not ready personally, I'm not ready to answer that phone, and it's a client that knows me, and I'm not smiling, I will get a, "Hey, Taneka, what's wrong?" You Jimmy Lea: okay? 'Cause Tonnika Haynes: they, "You okay?" And I'll say, "Oh, I'm sorry. I was distracted." 'Cause that's usually what happens, you're distracted, or that service, that, um, technician just rubbed you the wrong way or something's happened at home. So but once you put that smile on- You just fake it till you make it. And now you, I usually don't like to say that, but sometimes you do have to fake it till you make it. Like, yeah, absolutely. And use those words of, those positive words. Absolutely. Let's look into that for you. Yeah. Yeah. Jimmy Lea: Sure. I love it. Love it. We talk about the phone call and how much it's worth. Uh, Bimmer PhD Motorsports is saying, "Can we dig into that a little bit?" How much does it cost to get that phone to ring? How much does it cost to acquire a new customer? You talk about the mindset and you talk about the service advisor- Mm-hmm ... and the smile that's needed to be there, fake or real. How much is that phone call worth, Tanika? Have you analyzed any of that in your shop? Tonnika Haynes: So that was actually a, um, something we did in the 20 group with my coach Jen. We went through that and we calculated how much it costs to sh- get that phone to ring. And I really wish I was prepared and I had that number for you. But once you realize that number, share it with your team. Jimmy Lea: Yeah. Tonnika Haynes: And then, uh, the institute probably has, um, a blueprint on how to figure that out. So you're looking at how much your website is, your Go- Google ads, any form of marketing that you have out there, down to the phone bill. Jimmy Lea: Yeah. Tonnika Haynes: How much does it cost to make that phone ring? And once you see it as the owner, you're gonna be like, "Whoa." And you share that with the team. Like, every time that phone rings, it costs me this. And then also think about your ARO. Jimmy Lea: Mm-hmm. Bingo. Tonnika Haynes: And every time- Yep, yep ... we do not get a y- yes, and we don't get that client through the door, we lost $850. Potential $850, potential $1,100. Jimmy Lea: Yep. Tonnika Haynes: So once we start thinking about, you know, everything, everything's not about money. It is That Jimmy Lea: we keep score. Tonnika Haynes: It is how we keep score. Yeah. Like, you know, we, we talk about we've got the metrics on the dashboard. Numbers don't lie. People do. Your emotions will. David Boyes: Yeah. Tonnika Haynes: It costs me $75 every time that phone rings. Mm-hmm. And when you ring it, and when you land that deal, that's a potential 850, or whatever your ARO is, or whatever- Yeah ... that's what it is. And that's, and how long does it take to get that one client to get through the door? Yeah. And also think about how long you can hold onto them as a client. How many years Jimmy Lea: are you gonna- Tonnika Haynes: What's the lifetime value of the client? What's the lifetime of that client? Jimmy Lea: Yeah. Tonnika Haynes: So that smile when you answer the phone, yeah, that's worth a lot of money. Jimmy Lea: Tens of thousands of dollars. Tonnika Haynes: Tens of thousands. So go ahead and put your Vaseline on your teeth- Jimmy Lea: Mm-hmm ... Tonnika Haynes: and, and start a- smiling. Jimmy Lea: Yeah. That's an old theater trick. Yes. Are you a, are you a musical theater person? Tonnika Haynes: No, but I just know about- Where are you pulling that from? ... Vaseline on your teeth and, 'cause you get tired of smiling. You, you know, at the conference, you have this whole muscle thing. You're like... Jimmy Lea: Uh, yeah. Tonnika Haynes: Keep s- keep, just keep smiling, smiling, smiling. Jimmy Lea: That's right, David Boyes: Dorothy. Those are important numbers, uh, to know how much does it cost to get that phone to ring. Tonnika Haynes: Mm-hmm. David Boyes: Uh, in some cases it can be, uh, you know, several hundred dollars depending on really all of those factors around generating those phone calls, and then what that ties into when the phone does ring, um, and we don't ask for the appointment. Has that $850 or $1,100 just walked over to my competitor across town? Yeah. But it also sets the stage when we're talking about coaching and development to bring it back to what's in it for me. As a service advisor, you know, most high performing shops are incentivizing their advisors on these, you know, these GP numbers and, you know, there might be other metrics on Google reviews, maybe have spiffs for these different things. It all requires us to generate the appointments and get those vehicles in so that we can have an inspection and we can, you know, generate the, the estimate and ultimately have a sale, and then make this an amazing experience for the customer so they're gonna come back next time. Tonnika Haynes: Mm-hmm. David Boyes: Uh, at the very front end of the phone call, you know, it, it takes X number of dollars to make the phone ring. When that phone rings, the customer, if they're a first time caller- Uh, they're likely y- we as, as a business are likely setting the stage within that first 15 to 20 seconds for the length of our relationship. So based on those initial interactions, we're going to begin setting the stage of how well this customer visit is going to go, uh, how much that we're developing trust with this customer. Do they trust me as an advisor? Do they trust this business, that we're experts and we're gonna help them, and we're gonna do so in a, in a fair and meaningful way? And then also, uh, we're going to set that basis for a repeat customer. Jimmy Lea: Mm-hmm. David Boyes: So that, that's where we get into the, the longevity of our relationship. Interestingly enough, so much of this happens at the very first moments of that very first phone call. And when we acknowledge that as a service advisor, I'm like, "Oh, that does tie back to the paycheck I get." As a business owner, "Wow, that ties back into the stickiness of my customers." I love, you know, repeat customers. I love repeat business. So we wanna drive these skills up front. Uh, Taneka, you talked about, you know, sitting down and going through, um, some of these calls and the, the service advisor reaction. Have you really developed and, you know, share your expectations on how you'd like the, the phone answered? I'm not asking about a script. Tonnika Haynes: Mm-hmm. David Boyes: But like that flow, right? We don't wanna create robots. Right. What have you done at, when you, you know, train and develop your team on here's what I would like to hear from you? Tonnika Haynes: So I haven't honed that in 100%, but I, I do know that we wanna thank them for calling. David Boyes: Mm-hmm. Tonnika Haynes: We wanna know how did you find out about us? Great. Is this your first time calling? How'd you hear about us? So, so we can track that, right? Yeah. Was it a repeat? Was it a neighbor? Was it a Google? How did you... Was it a postcard? How did you hear about me? Um, what can I help you with, and how soon can I get to it? Can you bring that in today or tomorrow? And, um, and smile. So I have these little things that I want them to say that's on the side- Yeah ... of their computer, and I don't want you to sit there and read and just say, "Oh, well, yes, sir, how can I help you today?" I want it to flow naturally because that's who we are as a shop. We- we're not a scripted shop. We're, we're a bunch of goofy people, actually. People. We just happen to fix cars. Um, and that's who we are. Yeah. And I want that to come through. I want you to be friendly. I want you to re- when they come in with the cat or the dog or whatever, please not a cat, but the dog. I want you to put in the notes, this is, this is that customer's name and this is what their dog's name. If they refer to their, their car, "My car's name is Pearline." If you called my car by his name, I'm not taking it nowhere else So I want you to build that relationship. And so I don't have a script and I don't have a formula yet, and maybe I should work on that. And, um, we do have like a SOP. Yeah. Probably should do a better job at that. But then what you just said made me raise my eyebrow, like, I should do better with that. But we do have some things that I'm, that are non-negotiables. David Boyes: You've got your flow there, which is great. Mm-hmm. And I think you're, you're doing better in that than, than- Yeah ... uh, some owners that, that we talk with. I encourage, I encourage everybody to have a flow, right? Yeah. We, we wanna kind of go through the conversation. I'll tell you the number one, um, deficit that I hear within the first probably 10 seconds of a phone call is asking for the customer name, right? So- Right ... "Thank you for calling ABC Automotive. How may I help you? Um, yeah, I can help you with that. My name's David. What's your name?" Jimmy Lea: Mm. David Boyes: It's so simple. Yeah. And, uh, I listen to call after call after call. I mean, these, they, they pop out because of our AI call analysis, but where we go through this whole process and we've had a 90-second call or a two-minute-long phone call, and at no point ask the customer name. Tonnika Haynes: Right. And then you assume that the name on a caller ID is their name. David Boyes: Mm-hmm. Right. Tonnika Haynes: That, that's a problem, too. I know that we were doing... I was doing it as well. Yeah. I would do it as well. David Boyes: Yeah. Tonnika Haynes: But, um, and, and with that, I had a little challenge saying, "Hey, I want to see you guys' name on the, the review." Yeah. And it really bothers me when a client calls to check on their car, and I have to, have to answer the phone, "Hey, who was your service advisor?" "Uh, I don't know." What? David Boyes: Mm. Tonnika Haynes: They need to know your name. David Boyes: Mm. Tonnika Haynes: So I had to make sure that everybody had their own business cards when the car was dropped off. "Hey, my name is Stuart. This is who you should call to check on your car. Everybody here can help you, but I'm the main person." So I think a lot of people just don't do that, and say, "Hey, well, my name's Tanika. Who am I speaking with?" Great. "Have you been here with us before?" David Boyes: Mm-hmm. Tonnika Haynes: You know, if it doesn't pop up on the caller ID, "Have you been here with us before?" Yeah. But the caller ID pop up, that's a game changer. Am I skipping ahead? Should we not go that far yet? David Boyes: No, you're fine. Yeah. Tonnika Haynes: Thank you, David. Yeah, just be ready. Yeah, be ready when, when David Voigts calls Brown's Automotive, and you call and say, "Brown's Automotive. This is Tanika. Hey, David, how can I help you today?" What is that? What are you doing? You knew I was calling. You know, like- Yeah ... yeah, caller ID exists. People forget about that. David Boyes: Yeah. Tonnika Haynes: But- They do. They do. But it, it's just extra special. Yeah. And that's what the caller ID... I know one thing I do when the customer's walking in, and if I know I have a blue Toyota Coro- Corolla coming in at 9:00. "Who is this coming in?" Yeah. "Hey, Mrs. Such-and-such. Good morning. Oh, hey." Instead of saying, "Can I help you?" Yes, you can help me. That's why I walked through the door. David Boyes: Mm-hmm. " Tonnika Haynes: Hey, M- hey, Mary David Boyes: Jane." Or, "Hang on a second. I'll be with you in a second." Tonnika Haynes: Yeah. No. David Boyes: Don't do that. Tonnika Haynes: Don't do that. David Boyes: Yeah. Tonnika Haynes: So, um, there's a lot to be said about customer service, and there's a lot to be said about s- calling people by their name. Jimmy Lea: Amen. Tonnika Haynes: Yeah. David Boyes: It creates familiarity. Yes. And, uh, when, when we have familiarity, we have a relationship. Mm-hmm. It's in- it's potentially implied. But people love to do business with, with the, the folks that they have a relationship with. Mm-hmm. And they're inclined... You know, this is the fun thing about consumer behavior and human behavior, is when I have a great experience, I wanna rally my friends around that too. I want to include them in the joy that I get to experience when I come see Tanika and her team. Yeah. So I'm gonna- I, I'm gonna be much more likely to tell folks about it. If I have a meh- Meh ... average experience, it's probably not gonna come up in conversation. I'm not gonna stick my neck out there. But, um, how do we do that? Well, we address people by their name. We know when they're calling, right? I might even be pulling that up in my shop management system or my CRM. Just the s- the second the phone rings, it's gonna pop and present that information. "Yeah, I saw you were in three, three months ago, and we had looked at, you know, X, Y, Z on your vehicle. Should we add, add some additional time to take care of that this time?" Right? It, we have an awareness. They have confidence in us. We know them as a person. We know their vehicles. And now we're, we're joining together with our customers. Mm-hmm. Yeah. Uh, at, at a common goal, right? And it comes back to their safety. Well, Tonnika Haynes: so what'll happen is you'll get a client, and, um... Sorry about the background noise. That's all right. You'll get a client, and they're not thinking about their car. They, they, they've grown to love you. They've grown to know you. They know you by your name. And then you made the recommendations last time. They trust you enough that they are just gonna be like, "Okay, whatever. I'll talk to you about it next time. Tanika's gonna remember that for me." Say, "Hey, Miss Mary Jane, you remember we talked about..." "I don't remember we talking about." "Well, here's a copy. I'm gonna send that over to you. We're gonna look at it, these things again." Yeah. It's just like having a whole system, and then you become that person. It's like I don't have to remember what my car needs 'cause Tanika and her team have the history, and they know me by my name. David Boyes: Mm-hmm. Tonnika Haynes: Right. And they're gonna take care of me. David Boyes: The paradigm shift there is I, you know, as a service advisor, I'm the expert. Tonnika Haynes: Mm-hmm. David Boyes: As the service manager, I'm the expert, right? You've come to me because of our and my expertise, and I'm sharing the belief that you wanna be safe and you wanna care for your vehicle. So allow me to make these recommendations. Allow me to, to keep that, those notes about our previous interactions so that when we meet to, when we meet again, we can make sure that w- you know, we're, we're not starting from zero- Tonnika Haynes: Mm-hmm David Boyes: that we already have this information available, and we're going to improve that experience. Tonnika Haynes: Yeah. David Boyes: Um, on the, on the call coaching side of it, um, you know, I, I think at some level you've kinda normalized it in your shop, and I'd love to learn more about how, you know, how did you do that? It's, it's not typical, I would say, that people are just, like, rallying around, "Let's listen to calls," right? 'Cause part of it is, you know, the exposure or this kind of fear of judgment. But once you normalize that and make it consistent, um, I'd love to know how you've done that and, and keep the, uh, the Big Brother mentality out the door. Tonnika Haynes: Well, I don't, well, we've got cameras, and we've got these things recording the calls. And, and first of all, these calls are not being recorded to get you. These calls are recor- Yeah ... recorded to cover your butts from that crazy person that swear they didn't say it. Mm-hmm. These calls are recorded to make you better. Um, I remember Chad say, "Hey, just put it on the calendar. Just put it on the calendar." It's like ha- having that one-on-one for the first time. Nobody knows what to say or to do. I'm not trying to attack you. I'm just trying to make you better. So let's just... I listened to my call. Be vulnerable. Me. Hey, Jimmy Lea: Yeah ... Tonnika Haynes: you don't wanna listen to your call. I didn't wanna listen to my own call. But let's, let's do this. It's just on the calendar. And like I said, the defense will just break down a little bit at a time, and I found that with my one-on-ones again. Like, we do a first Monday one-on-one. If I was late or if I skipped the one-on-one, they're like, "Well, why did, I didn't get my one-on-one. Am I in trouble?" They look forward to it. Everybody wants positive reinforcement. Amen. So if you keep it positive, and then some- like, "Hey, I looked at 10 of your calls, and out of the 10, only 3 of them were coachable." Or, "Hey, you remember when we started out, how you would have, like, a 11 bad calls out of 20? Dude, you only got two this time." So make sure we measure it, okay? Schedule it, measure it, keep it going. Know you're uncomfortable, they're uncomfortable, and just say- I don't wanna do this. Nobody wants to do it. Nobody wants to lift that... Well, a lot of people don't wanna lift the heaviest weight for the muscle gain. Mm-hmm. It's gonna be painful, but it's gonna get easier. It's gonna be easier for me and you as the coach and the coachee, or is it a coachee? Whatever. So, I mean, it, it's... I don't know if there's an easy way to put it, but I just know that you just keep doing it, you be consistent, and you let them know if you're uncomfortable. Like I hear shop owners say, "How do you start this one-on-one stuff? How do you start this coaching stuff?" You just start it. And you're just like, "Ooh, hey, I don't know what I'm doing either. Let's do this together." Yeah. "Let's, let's get better together." Like, I'm listening to my calls too. We're all getting better together. So I would just say start it, put it on a schedule, make it, make it pop up, show up. Yeah. Wednesday, coaching calls. Jimmy, one of the- Schedule it. It's ready to go. David Boyes: Yeah. That, that's perfect. I, I, I love the perspective too. And Jimmy, one of the, you know, the things that I share with owners consistently is be consistent. Mm-hmm. So I think the, the technology drives that, right? We're delivering an email with, you know, here, here's a, a top call, here's a coachable call. Here's some additional information. So delivering that is important, and the technology really helps us drive that consistency in this case. So, um, when that, that email comes out, here's a call example, you don't have to do anything with that today, or you can. If you don't, there's another one tomorrow, right? Mm-hmm. And we wanna create that normalcy. And th- this is the part that drives change, is one, you know, we're, we're making this normal. Yep. And Tanika, you were just talking about that, right? We're gonna put this on the calendar. People begin to expect it, right? It becomes normal for them, and that's a super important milestone in the coaching, training, and development process, is that sense of normalcy in the shop. And then, um, u- understanding the expectations and, you know, where do we have the opportunities. Um, Tanika, you know, one, one thought that comes to mind here is, you know, you'd mentioned at the beginning, like ask for the appointment. As you began doing this, you know, what, what did you begin to understand and, and see happening across, you know, the phone calls and across your organization? What patterns began to emerge? And really, what's that aha moment you had where you're like, "This is bringing value to me while I'm bringing value to my team"? Tonnika Haynes: Ooh, that's a good question. So when we start asking for the appointment, you know what? The calendar filled up. David Boyes: Yeah. Tonnika Haynes: Yeah. So the marketing was working. And, um, but the big aha moment... Ooh, that's a good question, Dave. You got me on that one. Should have text me that before you asked me that one. I'd been ready. David Boyes: My Tonnika Haynes: apologies. Phone with you. Aha moments with phone calls. I don't know. I, I really, I can't answer that one for you, but what I do wanna say before I forget the chance, don't get the chance to say it, when they're sitting beside each other up front and they're lis- 'cause they're, everybody can hear everybody's phone calls. Mm-hmm. I can hear them say, "That was a good one. What was that one about?" Or like Stuart would tell Hailey, he's like, "She's, she's had a lot of good phone calls here lately. I can hear the change in the way she's handling the phone calls." So again, um, may have got a little bit off subject, but them helping each other and encouraging each other. Maybe they can only hear one end of the phone call, but there's some key words like, "Oh, you killed that one." Jimmy Lea: Yeah. " Tonnika Haynes: You killed that one." Or making that sale on the phone call. Yeah. "I heard how you delivered that BVI. I heard that delivery. You gave them the good sandwich," and they said yes. Like this morning, she was like, "She said yes to everything." It's like, "God, it's working." Imagine that. Love it. Imagine doing a training, following the instructions, and it actually working. Jimmy Lea: Yeah. Gotta David Boyes: love that. It really is the aha moment too, right? Tonnika Haynes: Yeah. David Boyes: You're, you're going through, you're driving consistency. You have, you know, some form of flow and expectations, and you're learning from one another. I love the fact that- Mm-hmm ... they're listening at least to one side of each other's conversations- Right ... in real time. Tonnika Haynes: I David Boyes: think I'm lucky Tonnika Haynes: with that- And then getting to populate from that ... with my team. David Boyes: Yeah. Tonnika Haynes: I think I'm lucky with my, 'cause they're, they're not in competition, and, um, it's like how do you keep them... I don't know. God blessed me with that, but I'm just lucky that way. But encouraging each other- So. Jimmy Lea: It's good. That's good, Tanika. You, you've set up a solid culture there, solid people. They've got great results. You're listening to the phone calls. Consistency, like David's talking about. You know, um, hearing one side of the conversation helps a little bit, but if you, if you, as an owner, if you're only listening to half the conversation and you are not booked up three, four, five, six, seven, eight days in advance, chances are you're missing the other half of the conversation, and you need to listen to it. So you do need a device, a program, a, a hardware. You need a, a phone system that allows you to listen to all sides- Mm-hmm ... of the conversation. You've g- just gotta be able to do that. You gotta be able to do that. Now I'm gonna give another shout-out here as we work in our marketing. So a lot of times I hear shops talking about their marketing. "Well, my marketing's not working. I'm not... It's not working. It's not working." A lot of times it comes back to the phone call. Mm-hmm. How well is the phone call being handled or treated from an advisor? But speaking to the marketing part, we've got a shout-out here for the institute is holding a marketing intensive this October 26, 27, 28. Tanika, I just got off the phone with Brett Faidley. He is signed up. He is coming out for Mars Conference, so if you wanna get signed up as well, sister, we'd love to have you out here. Tonnika Haynes: I gotta get a real flashy jacket for that one. Jimmy Lea: Uh-huh. Tonnika Haynes: Pull out my Jimmy Lea: rhinestones. Right behind that Mars Conference. So if you got your smartphone there in front of you, grab out your smartphone, turn on your camera. There's the QR code right there. Oh, man. Flash the QR code and get registered. The, the, uh, the Mars Conference is going to be awesome. It is a conference where when you are done with the workshops, it's a three-day conference. When you're done with that three-day conference, you have 2027 mapped out, ready to go, and you know what you're gonna be doing month to month throughout that whole next year. It's super awesome. I, I love the Mars Conference. David Boyes: I do too. So Jimmy Lea: come- David Boyes: I was at the last one. Excited to be there. I'm, let me just say I was there as a participant at the last Mars Conference. Tonnika Haynes: Mm-hmm. David Boyes: And, uh, one, getting to, you know, to interact with so many, uh, friends across the industry was great, but also, uh, you know, I, I, I don't own a shop. I own a, uh, communication business. I took so much away from that that I immediately applied. I can speak from my own experience. Uh, and I know, uh, you know, many of the participants there that took those components right back to their shop and made immediate changes. So it is, uh, it's not just a, um, it's not just a workshop where you're gonna come away with a flashy workbook and put that in a dusty cabinet somewhere and never do anything with it. I promise you, you attend the Mars Conference, and, uh, you will come away energized and ready to make a real difference in your shop Jimmy Lea: Yep, for sure. For sure. Tonnika Haynes: All right. Like I s- I'm never gonna be at work if I keep coming, following you around, Jimmy. David Boyes: Just imagine your wardrobe, though. Tonnika Haynes: Oh, I know. It'd be so good. Jimmy Lea: It'd be so good. Tonnika Haynes: But no, we'll see. I, I'm thinking about that. I thought about what we talked about the other day, but we're not gonna get off subject 'cause I do that a lot. David Boyes: It can happen. Jimmy Lea: Yeah. David, what else? What else can we talk about with phones, phone systems, programs? Um, can we track our marketing using your phone system? David Boyes: Yeah. Uh, just on that very note, you know, the, uh, uh, we'll talk about this a little bit this year at Mars as well, but, you know, market tracking is important, right? We, we spend a lot of money, and understanding the performance, uh, is important. So with our phone system, you know, we can provide, uh, market tracking numbers if you have different campaigns, mailers, text messaging, website, uh, related, uh, leads that you're generating. Um, we can certainly provide unique numbers. The customer experience is the same, and the, um, you know, the shop experience is the same, except you have all of this additional data about, you know, how many calls were generated. So that's important to know, and, uh, it's also important to, uh, use that as a, you know, a good baseline of information about your capacity to manage phone calls in your shop. So when we look at some of the, uh, the other performance metrics, how long does it take us to answer the phone? Are we answering the phone, right? Jimmy Lea: Mm. David Boyes: In order to ask somebody for the appointment, we have to first answer the phone. Uh, and if you're spending this money on marketing campaigns, there are a variety of reasons, and I'll just tell you one example that I hear often from owners is, you know, they put out a marketing number and they, you know, advisors, uh, might believe that it's, you know, it's generating bad leads, something like that, so they won't answer that phone. Um, but we wanna, we wanna understand, uh, the behavior of what's going on. Is it something that we can control? Um, are, are we effective in the marketing campaign? What information do I have around that? And then additionally, uh, running that into the call analysis, uh, so that we understand are we, are we converting these, right? If we're generating the leads, are we actually generating appointments? And then, uh, from that point, if you know you have the appointment, you can measure your performance, uh, go forward. So there's a lot of data that we can capture, um, other than just sending in all of these phone calls to the main number. Jimmy Lea: I love it. David Boyes: Mm-hmm. Jimmy Lea: I love it. I love the, the phone is such a powerful tool. I love when we can multitask that tool and do multiple things with the, the same tool. Very cool. Very cool. But i- if there a- any questions, comments, concerns from our audience, we would love for you to type those in. If there's questions for David or questions for Tamika, go ahead and type those into the comments section. While they're doing that, I will say if you are trying to keep up with me, good luck. But you can find it on our website. The website page is, uh, wearetheinstitute.com/events. That's all of the events that are coming up here in the very near future where you will see the institute participating and locking arms with the industry to help elevate the industry. Our motto, our mantra is, better business, better life, better industry. We're gonna lock arms with you as a shop owner so that you have a better business. The net result of you having a better business is that you have a better life. Tonnika Haynes: Mm-hmm. Jimmy Lea: And not just you have a better life, your advisors have a better life, your technicians have a better life. Your, uh, your partners have a better life. Your spouse Your advisors' significant others, their spouses, uh, their, their technicians and their spouses, the, and their children. Everyone elevates, everyone breathes better, everyone sees a bluer sky and greener grass when we have a better business, a better life, and our commitment is that we will help this become a better industry. Looks like there's a couple of comments that did come through. Oh, no, that's Raleigh posting out the webpage for the events. Yeah. Uh, super awesome. Super awesome. Uh, last final thoughts, final ideas. David, we'll start with you. Tanika, then to you. Yeah. That we can help this industry grow. David Boyes: Tanika, thank you for joining today and, and sharing your experience. It's super valuable for, for me as a provider to our industry that, uh, we understand how we're driving impact. So thank you again for that. Thank you for your trust and support. For the, uh, the audience, uh, Call Inbound is our company, callinbound.com. Uh, we provide communication services, uh, call tracking information, uh, advisor call handling performance metrics, and AI call analysis. But above all, we're part of the industry, right? So, uh, I got my start with, uh, with the institute in a 20 group. Got, you know, very ingrained in the industry, uh, while I was building my company. And, um, you know, I'm proud to say that I'm part of the, uh, not just the automotive aftermarket, but the, the service repair industry. Thank you, Tonnika Haynes: gentlemen. I wanna make, make sure you know that I appreciate your company. Um, I don't know how many employees you have, but it seems like they're all just sitting in the same room waiting to help. I can send an email and I get a response so quickly, and it's always been consistent great service, so I do appreciate that. And, uh, anybody that's on the fence, whether you, you know, I'm like, "I don't wanna listen to phone calls, that's just another thing for me to need to..." Do it. Listen to the phone calls. Start with yourself. Start with yourself as the owner. I always say start, start with yourself. I always assume that I'm the problem, then I can work from there. Listen to your phone calls, and if you think you're good and then you listen to them, you realize how bad you are, think about how bad your team is if you're not coaching them. So get them in coaching call services or what- whatever. Listen to the phone calls. Get everything in order. And not only will you make better sales and better connections, more appointments, but I really truly believe that it could save you a lot of heartache. Yeah, they record bad calls, too. Bad calls from the other end that you're, you know, that you need, I hate to say for court, but anything. It's like, "Hey, sir, we've got that call recorded and that didn't go quite the way you're saying it's gonna go." So that's another part to it that could, that could be very important in your shop. We call that David Boyes: the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. Yeah. David Boyes: We'll take that to the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: It, it, it's an important to CYA. Exactly. You gotta cover your own behind. Tonnika Haynes: There's a great... That's a great tool for that. Jimmy Lea: Yep. Yep. Yep, for sure. Well, with that, thank you very much. David, thank you for being here. Taneka, thank you very much for being here. Tonnika Haynes: Any Jimmy Lea: time. Look forward to seeing both of you very soon at our next conference, and to give you a big hug and say hello. Uh, bring your best jackets, David. Say Tonnika Haynes: less. Gotcha. Say less. Back in the David Boyes: studio. Jimmy Lea: Yes, yes. Very much looking forward to working with all of you in the very near future. And for everyone that is listening, thank you so much for joining us today as we talk about building a better business, a better life, and a better industry. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence, and we're here to lock arms with you and make a difference. Click on it. Come find us. We're here to help. How can we help you? Let's make a difference. Talk to you soon.

Are You Running Your Shop… Or Is It Running You? | Darin Johnson - Ep 37
You shouldn't have to play detective just to figure out what's happening in your own shop. 😂 If you're ready for all your shop's information in one place, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMORunning an auto repair shop is one thing—but what happens when the shop starts running you? In this episode, Tonnika Haynes sits down with Darin Johnson, a one-man shop owner from Great Bend, Kansas, who admits he's working seven days a week, struggles to tell customers no, and hasn't taken a real vacation since 2018. They get into the difficult transition from technician to business owner, why coaching and industry connections have changed Darin's approach, and how raising his labor rate didn't create the customer revolt he feared. Tonnika also gets fired up about boundaries, last-minute customers, “free” tire pressure checks, and why serving your community doesn't mean allowing customers to control your schedule. Darin is heading to ASTA with a mission: build his network, learn how to step away from the shop, find help, and finally create a business that gives him a life outside the bays.Timestamps:00:00 Cold open: “It’s gonna be on one more day”00:19 Downshift intro00:38 Darin still has a FLIP PHONE?!02:10 Meet Darin: Running a one-man repair shop in Kansas02:44 How he accidentally became a shop owner04:27 From hot rods to 25 years in automotive05:39 Does Darin really want to stay a one-man operation?07:06 Heading to ASTA for the first time07:40 Why Darin LEFT his first training event early08:39 Coaching struggles: Knowing what to do vs. actually doing it09:55 The real reason Darin is coming to ASTA10:16 Shop ownership can feel like you’re on an island13:08 Working seven days a week & being married to the shop14:20 The people-pleasing problem15:03 Customers asking about cars at dinner and the grocery store16:27 What happens when the shop becomes your only hobby?20:26 Feeling guilty for taking time away20:57 “Schedule your hats”—including downtime22:59 Darin’s five-year plan: Train someone to replace him23:38 His last REAL vacation was in 201824:34 Open-heart surgery changed how Darin viewed the business25:21 Becoming an owner instead of just a technician28:06 Why 15–20 cars are constantly sitting at the shop28:34 The work Darin has finally started saying NO to30:49 Bringing an accountability partner to training32:42 Why a few unhappy customers can ruin your mindset33:58 Should you just FIRE the worst 5% of your customers?38:02 Tonnika gives Darin his official ASTA assignment40:40 Finding your automotive family42:39 Why Tonnika recommends coaching43:57 Coaching’s impact on Darin’s mindset and mental health45:01 “I wish I would’ve done this 10 years ago”46:04 Why shops that don’t train get left behind46:58 Darin now has the highest labor rate in town47:34 Tonnika’s $12 lawnmower tire era 😂49:00 Learning how to say NO without losing customers49:12 Scheduling your different “hats” as an owner51:10 Customers don’t control your schedule51:44 “It’s been on for two weeks? It can wait another day.”53:05 Your six-month-old check engine light isn’t suddenly my emergency53:50 How “real quick” jobs steal HOURS from your day54:52 Why Tonnika refuses to just throw air in a tire55:32 “My air isn’t free!”56:23 The right way to say no: Give customers another option57:45 Darin’s ASTA challenge & what’s coming in Part 2