How to Build a Repair Shop From the Ground Up | Jennifer Hulbert - Ep 11

About this episode

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOIn this episode, Tonnika welcomes Jennifer Hulbert from the Institute of Automotive Business Excellence and Service Plus Automotive. Jennifer shares her own journey taking over her family shop, highlighting the challenges of building the right team and embracing real leadership. They bust the myth that coaching is a cookie-cutter scam, stressing that true culture and accountability transform both the owner and the team.Timestamps:01:00 – Meet Jennifer: From HR to Shop Owner to Coach05:00 – Building a Shop From the Ground Up (And Surviving Dad’s Retirement)10:35 – Numbers Don’t Lie: Why Financials Matter More Than “Hustle”14:38 – Team Culture That Actually Works (And How To Build Yours)16:30 – Monday Meetings, Leadership Classes, and Real-Life Accountability21:00 – Surviving Economic Downturns & Military Community Challenges25:25 – The Real Talk on Hiring, Firing, and Growing a Rock-Solid Team28:30 – The Truth About Working ON vs IN Your Business31:45 – Letting Go: How to Hand Off Roles and Still Win33:35 – Investing in Staff: Training, Trust, and Those “AHA” Moments36:35 – Employee vs. Team Member: Spotting the Difference39:00 – Profit’s Not a Dirty Word—And Why Your Shop Needs It41:10 – Feeling Stuck as a Shop Owner? Step-By-Step on Moving Forward43:50 – Why You Should Stop Chasing “Bottom Feeders” and Stand Your Ground47:00 – Why Jennifer’s Hopeful for the Future of Auto Repair49:30 – Growth Hurts (But It’s Worth It): Unfiltered Conversation for Shop Owners52:24 – How to Get Connected With The Institute and Take Your Next Step