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Repair Shop ReckoningMay 8, 2026 · 74 min

Chaos Starts In The Shop When Communication Stops

Customer ExperienceHiring & TrainingShop Management

Now playing — Repair Shop Reckoning

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Summary

In this episode of Repair Shop Reckoning, Kevin breaks down one of the biggest reasons shops create their own chaos… poor communication and broken expectations. Most customers can handle bad news. What they can’t handle is silence, vague answers,...

About this episode

In this episode of Repair Shop Reckoning, Kevin breaks down one of the biggest reasons shops create their own chaos… poor communication and broken expectations.Most…

Key takeaways

  • —Effective communication between service advisors and technicians is crucial for managing customer expectations.
  • —Avoid giving exact completion times to customers to prevent disappointment and frustration.
  • —Implement training programs for service advisors to enhance their customer service skills.
  • —Use buffer times in scheduling to accommodate unexpected delays and issues.
  • —Regularly update customers on the status of their vehicle repairs to maintain trust and satisfaction.

Frequently asked

What should I do if my service advisor can't provide updates on a repair?
If your service advisor is unable to provide updates, it's important to escalate the issue to a manager or visit the parts department directly for information.
How can I improve communication with my customers?
Implement regular updates and set clear expectations about repair timelines and potential issues to keep customers informed and satisfied.
What are the consequences of overpromising on repair times?
Overpromising can lead to customer dissatisfaction and negative reviews, as well as increased stress for service advisors and technicians.
▸Full transcript

Grainger knows when you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail, filters ready to clog, HVAC on its last leg. If you wait until something breaks, you're already behind. Count on Grainger for quality products, easy reordering, and 24/7 support.

Call 1-800-GRANGER, click grainger.com, or just stop by. Grainger. For the ones who get it done. This is the story of the one. The one who keeps multiple buildings running smoothly day after day. Plumbing that flows, HVAC that hums, cleaning supplies that keep surfaces sparkling. That's why she counts on Grainger. With easy reordering online and 24/7 support, Grainger helps her keep the products she needs on hand.

So shelves stay stocked and buildings stay ready. Call 1-800-GRANGER, click grainger.com, or just stop by. Granger, for the ones who get it done. Welcome to Repair Shop Reckoning: From Chaos to Control. Because too many shops today are running on chaos. Phones ringing, technicians frustrated, front counters overwhelmed, owners buried in problems with nobody to call. Kevin Brown has spent over 30 years in the trenches learning how to take that chaos and turn it into control.

Shop owner, operator, consultant, leader through industry shifts, insurance games, bad hires, great hires, and lessons learned the hard way. This isn't theory. This isn't corporate training fluff. This is real shop experience, unfiltered. On this show, Kevin breaks down what actually works— running profitable shops, front counter control, training technicians, negotiating with insurance companies, building systems that make your shop run instead of burn., and the mistakes that quietly bankrupt shop owners every single day.

No corporate scripts, no sugarcoating. And yeah, somebody might get offended. That's okay. Disney's two doors down. But if you want the truth about this industry, buckle up. This is Repair Shop Reckoning: From Chaos to Control. Let's get started. All right, welcome back to Repair Shop Reckoning. Last week was, uh, I moved and I'll tell you what, it feels good to get back into the studio and run my mouth because My family about had it with me 'cause they stayed with me last week of work.

Lincoln stayed home from the shop and Marilyn stayed home from the shop and we started Monday. So the weekend before Saturday, or Saturday, all the guys came over and we loaded a 30-foot trailer and a 12-foot trailer, as crowded as we can get it. And Monday morning when I closed on the house, I drove home and drove the 30-foot trailer over there and my son and 4 guys were waiting for us.

We unloaded the trailer and the guys at the shop, when they got done, went back and we reloaded it. So we did, In one day, we did 3 30-foot loads and 2 12-foot loads. Yeah. Holy shit. Yeah, my guys were like, "Oh my God, you're fucking insane." But we got everything moved pretty much in one day, except for like the little tidbit stuff, like my gun room and all that shit we had to do later.

But it was pretty crazy. So we're all done and moved in and everything. Now we're just waiting for them to open the pool next week. So then summertime frolicking starts, right? So the grandkids can come over and stuff. Interesting, last week we were moving, Lincoln had to go pick up a bed frame from down in Warren, which is about 40 miles from our house.

And he took my 2025 Sierra 1500 with a 3-liter diesel in it. So he calls me, or I call him, I go, "Where are you at, dude? Like, you've been gone like way longer than you should." He's like, "The truck went into reduced power mode, and I called the shop and Jason came over with a scan tool. It's got no oil pressure.

We pulled the stick, it's got, it's—" Not even on the stick. So we're like, holy shit. So we put oil in it, cleared the code. It had oil pressure for a minute, then it went away again. So we limped it over to the dealer. The thrust bearing went out in the motor. Apparently late 2025 and 2026 3-liter diesels are killing motors, killing engines.

The thrust bearing went out. So the motor blew up, the engine blew up. So now they're putting an engine under warranty because it's only got 17,000 miles on it. Wow. So that leads me into today's podcast. Talking to the service advisors over at the dealer, I was horrified. And I get that they're busy and it's a lot of stuff going on, but the communication, the way everything was presented to me, and I'll call you back and they don't call you back.

And then before she even called me back, I just get this basic video from the dealer. Hey, this is so-and-so, master tech. Great video. He did a really good job. Very well spoken. Basically, we're going to go ahead and get an engine ordered up for you because your engine failed. The thrust bearing went out and kind of explained a little bit what a thrust bearing was, blah, blah, blah.

For a normal customer, that'd be great. I already know what a thrust bearing is. You had no idea. Yeah. And so he sends me this video. So what does that prompt me to do? I already think to myself, oh my God, backorder. How long am I not going to have this truck in my fleet to use? Because we use all of our trucks.

So I call. Oh, I don't know. I don't even think it's been checked out yet. I said, well, he sent me a video and it says it needs an engine. Oh, okay. I'll call you back. Okay. No callback. Next morning I call. Hey, you know, just want to check to see what's going on. Uh, yeah, I don't know. Uh, I talked to you yesterday about this.

I told you what's going on. Oh man, no, you told me you'd call me back, which you didn't. And I understand, I'm in the same business you are, I understand stuff gets hectic. Why don't you go ahead and look it up in the computer and tell me what's going on? Got a little, a little irritated with me because I was kind of talking to her like she's a kindergartner, because that's what she was acting like.

And, uh She basically said, yeah, looks like they might have to— I don't even know if they ordered an engine yet. I said, okay, thanks. And she never called me back. Yeah, she called me back again. So on my way in yesterday, I just stopped by— Monday, I stopped by the dealer. I know the parts manager, like, yo, what's up with this?

He's like, yeah, they're ordered. It's shipped already. The parts are coming. You should have it back in a week. But why should I, as a customer, because right now I'm a customer, yeah, have to go to the parts department to find out where my engine is because the service advisor can't do his job? Now, that leads into the service advisor screwing over the technicians.

Think about it, on time and everything else. I mean, there's a whole big thing that goes on. The service advisor is not on their game. The problem I think the dealerships are running into, nobody wants to work at the dealership anymore. So they're pretty much putting any fricking ass in any chair to try to get it pushed along. And I find it interesting, the interaction that I got from that lady, and I know what I'm doing.

So it didn't really like rattle me. Like, okay, I knew a thrust bearing, I knew it was gonna need an engine. My only question is like, okay, how many weeks is this gonna take to get an engine? Because everybody's engines are going bad. So if there's gonna be a backorder, it could be weeks. You know, sometimes they come in a week, sometimes they come in 8 weeks.

That was my question. And I couldn't even get that simple question answered. I kind of thought like, what the fuck is up with that? So think about me being a regular customer. That's my only vehicle and I'm making payments on it. And I go to work with that vehicle. I bring it into the dealer. They can't even tell me. I have to call 4 or 5 times.

Then finally I might get an answer, right? Maybe not, maybe I do, but think about how irritated that customer would be. And God, you know what, at that point, that person does need a fucking bad review and does need to get money taken out of their paycheck because pull your head out of your ass. Okay. The bottom line is if you fricking give the customer the information, you can kind of cool the whole situation down and say, hey, I agree with you.

This is horrible that this failed, that you have to make payments and stuff like that. Maybe you should call GM customer service. Whatever. And that's where training comes in. Training the service advisor, training them to say, hey, this is a problem. I agree with you. Maybe you should call GM and vent to them. I did everything I could. I did the estimate, I submitted the warranty, the parts are on order.

My hands are tied. I'm with you though. It's horrible that your brand new vehicle blew up. It's horrible you have to make payments on it. It's horrible you have to rent a car. Like, how could somebody disagree with you if you give them all the information about what's going on in their vehicle and And then agree with them that it's bullshit. Yeah.

What's going on? You kind of take the fire out of them and take the limelight off you. It's not your fault. You didn't build it. You're the support service advisor that's gotta give 'em the bad news. So today's podcast, my notes are communication and expectation management. This is something that we do at our shop and we use buffers, I call 'em. You use a buffer on 'em if you think you're gonna have a little bit of a parts hangup or something.

Like today we had a guy that had a glow plug code and we replaced one glow plug and we drove it and another glow plug code came up. Well, they're on back order. We called the guy like, listen, here's 3 went away, but now 6 is on. We're gonna order it. Go ahead and pick up the truck, pay us for what we did, bring it back next week.

We'll pop the glow plug in it when it comes in. There's no sense of your truck sitting here for a week. The guy was completely like, yeah, that's awesome. Great. Yeah, yeah. You know what I'm saying? So that's management managing him. Expectation management. Right. Absolutely. Cause I didn't want to keep the guy's truck sitting there for a week when he could drive it, quite frankly.

It just starts, it still starts fine. It's not like it's below zero right now in Michigan. Thank God. Maybe tomorrow. Yeah. But who knows? So I kind of went through it, did some bullet points again, and I, and I just want to start, you know, kind of give people some ideas. Like one of the things you don't ever say, you know, stop giving exact completion times up.

Front. Meaning if the guy comes in this morning and says, okay, uh, when can I have my vehicle back? You don't go with them 3 o'clock. Cause you literally just put the time in his head, 3 o'clock. It's no different than somebody saying, give me a ballpark on a job. And you say $800. You come in at $1,000. Wait a second. You said $800.

Cause that's what they remember. You hear you saying, and regardless of you said, listen to me very carefully. This is a ballpark. It could be higher. It could be lower. Does not matter. The $800 is stuck in their head. Yeah. And that's something that I think a lot of shops do. We don't give estimates over the phone. People get pissed, but I can't give you a ballpark.

There's just a lot of variations in a job that I don't even give them. I'm not— I'm not there for people to price shop like, hey, can you give me an estimate? That means I have to start to do a quick estimate, give them a price, then we have to negotiate. We're not getting into all that. If you want to bring it in, we're more than glad to check it out.

Pay us the diag. At that point, we can give you a timeline when the repair is going to be done. You know what I'm saying? That's kind of how we do it at our shop. So I'm going to go through these lists and give examples of stuff like that. So I remember them all because I have a lot of stuff going on.

Stop giving exact completion times up front instead of promising the completion times. Like I said, listen, tell them, listen, we're going to provide an inspection. We should be calling you in a few hours. With what the mechanic found, the technician found. At that point, we can give you timelines and set the expectations to the customer. We're managing it, right? Because it's a lot easier to do that versus going, hey, dropping it off for front brakes, no problem.

We'll have you done at 3. Then all of a sudden, you know, the guy thinks, okay, tomorrow I have a ride to work. I got the car back. I could pick the car up tonight. He gets his wife, hey, you need to juggle with my mother-in-law or my mom to pick up the kids from dance because you're going to drive me to get the car.

So you got all this stuff going on behind the background. In the background. And guess what happens? You can't get one part that you promised this car at 3, and the customer's pissed at you, even though it might not be your fault. But you really, with today's world, some of this stuff is a little bit harder to get. Some stuff's starting to, for some reason, go back on backorder a little bit.

It's really weird lately. Again, like I see a lot of GM parts and Ford parts going on backorder. It kind of fixed itself, but it's kind of coming back in our area, which is really weird if you think about it, because we're the home of the Big Three. That's insane. We're the Motor City. Yeah. So you can imagine guys in other states, you know, it seems to me that the distribution seems to be taking a bruise, a beating right now.

It just seems like distribution is bad. So, you know, I think trucking companies are going out of business because the fuel costs raised and stuff like that. That makes sense. So, you know, we always separate the diagnostic time from the repair time. So you bring the vehicle in, hey, we need to diagnose these problems. You know, you got 3 problems here. That's 3 hours of diagnosis right now.

So you'll, you'll be hearing from us probably this afternoon or tomorrow, no later than tomorrow morning. We won't say you'll hear by us by 1 o'clock, we'll have it done by 3. Yeah. Yeah. Don't guess. And don't also, when they say, well, how much is it? Say, don't throw 'em a price. Do not throw 'em a price. Let's go ahead and get it checked out properly.

That way we can set the expectation for the customer right there. Okay. Once the technician, you know, does all the diagnostic work on it and stuff like that, we write the estimate and stuff like that. We find the parts, we make sure the parts are in stock. When we send you the estimate of repair, at that point we could talk timeline, 'cause we know the parts are already secured, they're already there, or if they're not secured, if it's something maybe you can drive, maybe we can get the parts ordered, that way we won't keep your vehicle off the road then longer than it needs to be.

And what we do a lot of times in that particular case, we'll get an approval, we'll get half down, that way we know when we order them parts, the customer, you know, is, is in on it, they're gonna come back because they got skin in the game, you know. Are you really buying a car online on AutoTrader right now? Really? At a playground?

Yeah, really. Look at these listings from dealers. Wow, your search can really get that specific. Really. And you just put in your info and boom, cars in your budget. Mom needs a second, honey. You can really have it delivered? Really. Or I can pick it up at the dealership. One sec, sweetie. Mommy's buying a car. Mommy, look! Uh, I think your kid is walking up the slide.

Kyle, again? Really? AutoTrader. Buy your car online. Really? So that's one thing I think that, you know, shops overpromise, they overbook. You guys always want your service advisor sell, sell, sell, sell. And I think a lot of the things nowadays, the way all these businesses are structured with all the flat rates and the commission-based bonuses and stuff like that, The service advisors are sell, sell, sell.

And the technicians will all be clapping here when I say this. They don't understand what goes on in the back. They don't understand workflow. They don't understand rusty bolts. They don't understand struggles. Okay. There's been days that you go to work on a job and everything you touch on the job, it breaks. Oh my God. Yeah. Okay. It just never stops. Then you get almost all done with it.

Back in my day, you're putting the air cleaner back on and you break one of the fricking vacuum switches. Which were almost impossible to do. So you're trying to glue it. And so there's just a lot of things that can happen that a service advisor really doesn't understand how the shop works. So they go, they promise all this stuff. And how can I promise something for you, Jason?

You gotta go do all this work to this car and I'm gonna promise it's gonna be done at 3 o'clock. And a lot of times if you really stop and think about it, some of these big, bigger things, how can the service advisor promise something? Maybe the guy's leaving early. 'Cause he's got a baseball game. So all of a sudden you set these expectations 'cause you didn't talk to the technician, the customer's automatically pissed.

You as a service advisor gets busy and Jason's supposed to be doing the brakes on Mrs. Smith's car. You go out there, check on it at 2 o'clock 'cause you had a promise at 3. Jason's gone. You ask Bob next to Jason, where Jason? This kid had soccer. He left early today. The manager knew it, but everybody knew it but the service advisor.

That's why communication is key between service advisors in technicians. In our shop, they talk. Phil or Lincoln walk out to 'em when they push a job to 'em and they say, hey, this is what's going on today. You know, or in the morning they say, this is what's going on today. What can you get done? Or what are your plans today? Where are you at on your jobs?

So they know. And a lot of times we do, we set a time, we try to update the customers halfway through the day. We start just calling and that way we we negate them calling us. Hey, just want to let you know the parts didn't show up. We're still waiting for them. I don't think we're going to get done today, but we're waiting for the parts.

You know, we ordered them, they said they'd be here this morning. Here it is the afternoon. We had it happen last week to a truck. We're waiting for a front axle on it. It was supposed to be there first thing in the morning. Guy's like, I got to have the truck. We're like, no problem. They said the axle's going to be delivered tomorrow morning.

If it gets delivered at 10, that's no problem because they're right down the street. If we have to, we could always go pick it up. Well, guess what happened? They never put it on the truck in Grand Rapids to ship it to Farmington. So we call at 10:30. Hey, that didn't get put on the truck last night. So instead of us waiting for the customer to call and say, hey, it's 2 o'clock, is my truck done or whatever?

We called, hey, we got a problem here. Here's what happened. We did what we were supposed to do. They did what they were supposed to do at the branch. Shipping department in Grand Rapids did not put your axle on the truck. Oh, goddamn, I know, tell me about it. We don't want this truck on our shelf, on our toys either. You know, it's the last day of the pay period, the technician's getting screwed.

Whatever we got to say, we agree with you, Mr. Customer, but we only can control so much. If people are not putting the parts on this truck to ship them to us, what can we do? Yeah. And, uh, so we end up, you know, they're not mad at you, you know. Don't lie to them. Tell them the truth. And I think a lot of shop owners and a lot of shops, you know, they're starting to get the— because you got to learn how to deal with these customers because everybody's got the man Amazon mentality now, and me included.

Like last night, okay, this— the motherfuckers Amazon, now they have the thing you want in 3 hours, it's $4. I wanted Roku last night because my freaking remote on my other one went bad. I'm like, I want a Roku so I can set it up in the office and watch TV. And I'm like looking, I'm like I could have this thing by 8:40 tonight for $4 more.

That's insane. So I'm like, click. Yeah. You know, here comes a lady. It's like the FastPass. There you go. Amazon. She shows up, like Jeep comes down the road, like pulls in. Here she comes. And I think that's what the problem is. Regardless of what I think Amazon is training the general public. Look, I don't even have to go to the store anymore.

I could hit a button and it's done. And it's in 3 hours. It's yeah, it's changing everything. Okay. Some of these jobs pay 6, 7, 8 hours if everything goes— the book time is— that's if everything goes absolutely 100% perfect. Okay. So I don't understand some of these customers and we have run into this too. You know, they'll drop it off, you know, and we'll check it out in a few hours or whatever.

And we're like, okay, um, here it is. We send you the estimate. They approve and they call and they go, is it gonna be done today? And be like, you just approved 14 hours worth of labor. No, it's not going to be done today. Well, I have to have my car. Well, what do you want us to do? Like that, that's a problem we're going through right now.

So we have to kind of manage that. Like, I think the service advisor should be trained. Like we send the link. If we don't hear from them, if they approve it, we go on with it. Right. But if we don't hear from them in a few minutes, we call them up and explain it to them. Okay. You do realize that this is what's going on.

Do you understand this? Do you understand these pictures? Because Think about a customer nowadays gets a video and a bunch of pictures. It's like somebody speaking Greek to them. Yeah, they don't know. Okay. In their trade, I'm sure they can make you look silly if they sent you an inspection and they're a civil engineer and they're talking about angles and lows in mixing mortar and concrete and re-rod and how much fiberglass to put in for reinforcement.

And they're like, okay, Kevin, here's your video. We're getting ready to build a bridge over here. This is what we're going to do. I'd be like, And here's pictures. I'd be like, what the fuck does this even mean to me? So sometimes you have to call and maybe educate your customers a little bit. Say, hey, you see picture number 1, that's your brake rotor.

You see how it's really rusty or it's grind, you know, that helps you sell the job and stuff like that. And that speeds up the process, you know, because last thing you want them to do is go to their coworker and be like, look at these pictures. And I go, oh, my brother-in-law can do that a lot easier. They're ripping you off.

It just opens a can of worms. Yep. So I think, you know, in our shops, like I said, we give them about a half an hour, then we call, do you have any questions? 9 times outta 10, a lot of our customers have been around for a long time. They approve it, they trust us, we get on with the job. You know, they might call and go, hey, when can you have it done?

Now these are the over-the-counter customers. These are people that one-offs, I work on their pickups and stuff. We're gonna get into commercial trucks here, here in a minute. 'Cause commercial trucks is not about money or anything, it's about time. If they're not out there turning, delivering their widget, whatever they do, that's costing them money. So money is not necessarily an issue with commercial vehicles, it's the timeline.

So they like to be up to date. So with our commercial customers, when we do an estimate, we send a link, we call 'em right away. Let's go over this link, this is what's going on. Freightliner part, this part's on back order, this blah, blah, blah, blah, blah. It's gonna be X, Y, or Z when we can get this truck done. That way they can manage their rental and stuff like that.

Communication is key to all these customers. If they're over-the-counter customer, non-commercial customer, or they're commercial customer, what is the two things you need to do? You need to communicate with them. You could stop so many fights and pissing customers off by just communicating with them. Okay? Can you over-communicate? I've told some— somebody told me I over-communicated one time because we had a job that was really giving us a problem.

I would— I said, I'm going to call you every step of the way. And they said, is it necessary for you to call me every step of the way? I said, I said, I was going to call you. This has been a problem job. And I want to keep you completely 100% up to speed. That's why I'm saying, hey, we got to this point.

This is what we found. We need you to authorize this. I said, because when I come to the end of this and it's a huge bill, I want you to understand what happened all the steps of the way with your initials. Yeah. Yeah. Because I ran into a long time ago and how I came up with that policy was a guy named Johnny West.

He bought a truck in Texas that was deleted. He did not know anything about diesel trucks. He was going to get into the business of hauling campers. This is when my son-in-law Jonathan worked for us. He buys this truck, it's deleted, it's got a trans problem, it's got several other problems. Well, we're like, it's deleted, it's given us bad code, it won't even— our scan tool won't even read it.

Then we got the IDS working, but it's giving us the wrong codes of the IDS. It had a bad programming on it. We didn't know who programmed it. We don't do programming, we don't do deletions. So we're like, listen, he's like, well, I just want the truck back to stock because I go across state lines and stuff like that. I'm like, we could put it back to stock, but it's going to be really super expensive.

You're going to buy a PCM. We're going to have to look at, do all this stuff. So we, I said, but it's going to be super expensive, but we want to go step by step with you because he tried to get ahold of the dealer that he bought it from and they wouldn't help him. It just was a whole big mess. So This guy, we went through it in every step of the way.

We'd have him sign. Back then we didn't have Shopware, or we had Mitchell, so we would have— we would print it out, we would have him read it to him, we'd have him come in and sign it. Yeah. He started signing towards the end, signing under duress. The problem we had is like, I knew this guy was going to be a problem because he was a dipshit.

He went and bought a deleted truck because, you know, diesel truck, I'm going to haul campers. And, you know, he bought some hacked-ass piece of shit. Yeah. So he wants us to put it back to stock, not even knowing what that's even going to mean. We tried to tell him, you don't really need to. Maybe you should just sell this truck. Well, I can't sell it.

I got a huge loan on it from the dealer. So we went through this whole thing, and by the end he had a stack of papers. We had it around for a while and we got the truck back to stock and back to normal and got it running and everything. And, you know, the guy came in to pick the truck up after everything.

You know what he fucking said to us? These aren't my seats. We're like, what? He's like, them are not my seats in my truck. We're like, they say King Ranch. You have a King Ranch truck. We did not switch your seats. You switched my seats. I'm going to call my lawyer. What? We didn't switch your seats. You need to fucking pay us.

Go to the bank, get a cashier's check. You need to pay us. You need to fucking go away. So it was a big, huge thing. And that went on for like 3 months. Wow. My whole point to that whole thing is think about this. People get amnesia. Yeah. Oh, yeah. Especially when they're spending that kind of money. And I think that bill is north of $20,000 back then.

Yeah, right. Yeah. They get amnesia. 3 months later, you had to have everything in writing. In today's world, guys, you have to have everything in writing. You have to communicate and you have to have initials and sign stuff. If this starts— so if it starts to go sideways, you could pull it out in court, God forbid, and say, Here's what happened. Here's all the stuff that's initialed and all that like that.

Well, here's the guys that, I don't have time to do that in my shop. I'm too busy. You're the same guys that don't have time to give the customers a ride home. You're the same guy that can't give them an estimate. You're the same guy that just get nothing signed. You're the same guy that can't do a lot of shit. Well, you're the problem in our industry.

Okay? You have to get a system together. You have to get authorizations to spend other people's money. Number 1. And number 2, state laws. There are all these state laws, okay, that you have to do certain things when the customer shows up at your door. You just can't do whatever you want. Okay. That goes hand in hand with all the fricking lawyers that say, well, you know, when somebody brings their own parts, I write up a nice thing and I'm like, dude, you're not a lawyer.

Shut the fuck up. Yeah. I had my contract, my service contract written by a lawyer. That does Michigan law, automotive law, on my repair order. I am not qualified to do that, nor is he qualified to work on his car. He's a lawyer, so he's qualified to write lawyer stuff, right? I'm a guy that fixes trucks, cars, trailers, motorcycles, whatever. I'm qualified to do that, right?

So these guys that say, oh, well, I don't need to do this, I don't need to do that, you, you really do. And that goes hand in hand with communication. Right? If you set the expectations for your customer when they walk in the door, this is what's gonna happen. We're gonna go ahead and get you written up for an hour diagnostic on your problem.

The technician will bring it in, he'll check it all out. At that point, he'll write what he found. We will send you an estimate. At that time, we could talk about timeline and stuff like that. Was it gonna be done today? Well, I don't know. We don't even know what's wrong with it yet. We're hoping it'll be done today, but I will be calling you this afternoon to talk timelines.

And everything like that, right? Versus, yeah, it should be done by 3 o'clock. Okay, can I get a ballpark? Yeah, it's gonna be like $800. Okay. Or going back to the example of the— at the dealership, they didn't even tell you, right? They didn't even— they didn't even know. She was like, I don't know, they don't even know if it's been ordered yet, right?

Yeah. I mean, and that's just a lady that just doesn't know. Yeah. And she's probably not qualified. I could probably go and do that job, or, you know, it's just I think that right now every business, including auto repair, the dealers, Walmart, Lowe's, Home Depot, is short-staffed. How many places do you walk around and turn around, look for somebody to help you just because you're like, I don't want to walk up down the hallways in Home Depot or Lowe's looking for fucking something.

I was like, uh, excuse me, can you tell me where the fricking X is? Or the aisle 4. It makes your life easier, right? Yep. They don't even do that now. And now it's even getting worse. Now they're putting all these registers in so you don't even talk to one person because they don't have enough help. That's no different than the dealers.

That's no different than our shops. I mean, I could love to have two more techs, you know what I mean? But you can't find people. Okay. I honestly think I was at Fox yesterday. I was talking to John Masi. He says, man, if you want to ask me, I said, you know, We were talking about the technicians online, how they all cry on TikTok, how they're just getting screwed, you know, and how terrible it is and everything like that.

He's like, they have it so made nowadays. He said, compared to what me and you used to have to do when we were out in the shop, these guys have it made. They whine and they get catered to in most shops. Back when we were, they'd be like, go, go, go get another job. There's 4 more guys that'll take your job. And you were broke.

You had a family or whatever. You couldn't have the choice to walk away. You stay there and tough it out. It's not like that nowadays. I mean, people are coddled. Okay. I think that it's only going to get worse. And I don't think, once again, I try to keep this positive and give people solutions. I don't ever want people to think that I'm on this podcast going, oh, I'm the end-all be-all.

I have all the answers. I know exactly what to do in every situation. Probably most of them I do. I've been, cause it's called wisdom. I've been in it for 35 years. Right. But these people that just sit there and trash our industry over and over again, if it's so bad, go the fuck out of it. Okay. Just cause you have a podcast and a voice.

Okay. There's podcasters out there that sit there and trash our industry. They have never been a shop owner. Okay. And I'm going to tell you, you could talk to 100 shop owners if you're a podcast guy or 100 technicians. Okay. You're never going to feel the stress of worrying about a payroll because you don't have enough money in the bank, worried about a tax bill, worried about your employees quitting, worrying about a lot of different stuff.

You're not, you don't, you just, cause you talk about it does not mean you have the emotional attachment to doing it. Okay. Any business owner, I was talking to one of my guys today, Eric, and he says, you know, I wake up in the middle of the night sometimes at 3 o'clock and don't go back to sleep. I go, I was up at, I wake up usually at 4.

I wake up at 4 and I don't get on my phone or something. I just lay there and stare at the wall and think about stuff I have to do and all that stuff. I said, it's called stress. I go, we care about what we do. We care about our business. We don't wanna fail. So you wake up in the middle of the night and you sit there and you think about this.

Okay. So you having a podcast talking about how shop owners are big bad wolves and everything like that, you don't understand some of the stress shop owners are under now. Are all shop owners great to their technicians? No, but I will tell you this. All of my clients right now treat every one of their technicians like gold. So I got 6 shops right now and all them guys are great to their techs.

Yeah. So these other guys are already just saying, oh my God, these guys are so terrible to their technicians. They're this or that. Like what drove them to that point? You know, I'm getting off the beaten path of communication, but what drove these guys to that point? You know what I mean? Uh, so, so, okay, let's go back to communication. So the technician out back is in a bad mood, which most days technicians are in bad moods, and the service advisor wants to talk to them and say, hey, can I get a timeline?

Don't fucking worry about when it's done, it's done. Like, how can that— how can they service advisor be professional and go convey that to the customer. So there has to be a good synergy back and forth. And you know, my suggestion in this, I will say this, these guys are online going, service advisors, I could do a service advisor job. So my suggestion to all you technicians out there that say the industry is so bad far as being a technician, why don't you go be a service advisor?

They make more money according to the technicians. They get gift cards according to the technicians. They get bonuses according to the technicians off the technicians' backs. So if you're a technician and it's so bad and you're getting screwed so bad on flat rate, why don't you go become a service advisor? Because of the shortage. There's roles open, right? There's a shortage of service advisors.

It's a shortage of techs, right? So you can't make enough money as a tech and you hate it. You're getting screwed on flat rate or warranty and stuff like that. And you're saying that you could do the service advisor job better than the service advisor, and they make more money. Once again, they get bonuses, they get tire Goodyear cards and everything. Go be a service advisor.

It's not that hard, right? Instead of sitting there crying, just go become a service advisor. Then you don't have to worry about it. Yeah, these guys won't. Yeah, they just want to fucking cry to cry about it. Absolutely. I'd never seen such a bunch of fucking crybabies in my life. When I grew up, technicians, mechanics, we were called mechanics. We didn't cry.

We just kind of did what we do. And all the guys that work for me, we get up, we go to work. We were all talking about it the other day at lunch. You're like, doesn't it feel weird when you're at home? Like last week, didn't you feel guilty? I'm like, absolutely. I own the fucking place. I'm like, I should be at the shop helping the guys.

I go, that's because we grew up that way. That way. Yeah. Okay. We went to work and after work because you had fun, but you had money, right? Nowadays they seem to got it backwards. They think work is supposed to be easy. You know what I mean? It's like, really, they really think it's supposed to be easy. And you know, when you guys think you have it that bad, I watch the show Little House on the Prairie.

The reason I watch it, it's simple. Yeah, I look at it, it's got cute storylines or whatever. We started watching it with the kids and stuff like that, and I started to keep watching it, right? But I sit there and I watch the shit these guys have to do by hand. They're out there fricking behind the fricking horses, fricking pulling, walking behind a plow.

And I'm sitting here thinking, you know, we cry about, you know, having to walk to the bathroom to piss. Like, these guys, like, it's amazing the shit they had to go through back in the day, but we take it all for granted. Yep. You know? Yep. Marilyn's like, last night we're like lunch, she's like, Laurel Ingalls runs fucking everywhere. Every time she runs out of the freaking house and she's like, I'm running to town, then I'm running over to so-and-so.

I'm like, she's fucking running the whole show. Like, you know what I'm saying? Like, we have to ride scooters and shit and we don't even know what, You know, or e-bikes, or e-bikes. So many fucking kids these days are on fucking e-bikes, like riding around, like, fucking pedal the bike, right? And you know, these guys, if you don't want to be a mechanic, don't be a mechanic.

But whatever you do, put 100% into it, and efforts equals results, okay? I remember when I got in this trade, I wanted to be a mechanic so bad because I like fixing shit. I was so fucking happy when I got my first job, and I've still always like loved fixing shit. Don't get me wrong, I had my days in the shop where I would like, ready to fucking slit my own wrists over jobs that just wouldn't leave, right?

But I never ever said, oh my God, this is the most horrible industry, I need to quit and go do something else. Okay. And I'm going to go back to the thing of the water bottle. Know your value. If you're not being treated good at the dealership, go somewhere else. The independent Curtis looks like he left. Yeah, you saw that? I saw the truck pulling out with his tools.

Yeah. So he left Audi and he went to Honda. They gave him a bunch of promises apparently they didn't fulfill. Now he went to a European independent shop. He's like, wow, this is a lot different. Yeah, because maybe somebody cares about you that owns that shop. Maybe there's a guy like me. Yeah, you know, you guys got to remember something. The guys on these other podcasts and, and TikTok, for every bad shop owner, there's a good shop owner.

Yeah. Okay, you cannot just paint a whole industry and say the whole industry is terrible, every technician is getting screwed, every service advisor makes all the money. It's not like that, guys. Like, be positive. Well, and even going to your clients, they're, you know, um, they're good guys, they want to take care of their people, but maybe they're not running their shop right.

Maybe they don't know how to take care of their people. It's not necessarily that they want to dick their people over. You know, two of the guys that I started— when I started, uh, consulting with them, their technicians made more than they did. Yeah, they said, I'd rather pay them. Yeah. So I have them and treat them good, then pay myself. Two of them told me that.

Okay. Yep. Not all shop owners are bad. You're 100% right. They just didn't know what to do. They're paying themselves now that we got everything fixed and their guys are happy. The one guy has a service advisor now. Yeah. Eric has a service advisor now. He's like, this is— I got a service advisor, the guys are happy, stuff's flowing through the shop, everything's going good now.

I'm happy. I'm going to ask him to be on the podcast because he'll be a testament. Oh yeah. Because he was, you know, It was pretty rough for him. He was a little small town. A data center came in and the guy is killing it now. And like, legitimately, I'm proud of the guy. Like, with the guy that I have a problem, I have money in my bank account.

Yeah, yeah, yeah. He's like, yeah, I can pay my bills and stuff now. And he's just happy. And he's like, it changed his life. All it did is by just changing his life by just moving his needles and knowing how to write his estimates and where to mark this stuff up and how to do it. And his customers are happy, his guys are happy, he's happy.

His life has changed. Okay. What is the downside to paying somebody to freaking come there because you just don't know. Yeah, I did it years ago with Management Success. We did it. Okay, so medium truck shops and diesel shops really are our bread and butter. That's what I do. And it seems like there's a big gap. And you guys think— you crybaby automotive shops think that business is so hard?

Try to get in the medium heavy-duty truck business when every truck's got a different power plant, different transmission, different brake system. You could have a Freightliner with a frickin Cummins in it or Detroit Diesel. Like you have all kinds of different flavors sprinkled in, different axles, different transmissions, different brake system, different ABS system, air brakes, juice brakes, like auto shift transmissions, manual shift transmissions, like 18 speeds, 10 speed.

Like it just goes on and on and on. So you have to know a lot more stuff to do it, you know? So you want to be a service advisor that makes a lot of money, get into the medium truck. Business, you in the heavy truck business, you can make bank because service advisors in the medium and heavy truck business do not exist.

They are a rare cat. You're like seeing, like seeing a guy like me that can slide in behind a desk and write service on medium and heavies is like seeing a Sasquatch. It's just really hard. There's no computer programs. It's not like you can just pull it up if you're not the dealer, like you can on ShopWares and, and, you know, Mitchell and TechMetric and all them are geared towards cars.

Yeah, yeah, yeah. They're not geared towards Kenworths, Peterbilts, and all that stuff. And a lot of the big truck dealers won't give you part numbers because they don't want you to take the part number and shopping it. So it's a whole different animal. So communication is key, and service advising is key in that. And that's why we came up with a lot of these different types of systems to put in place to manage expectations of customers because Time is of the essence in the commercial world.

Okay. And I'm going to tell you guys how to deal with the fleet companies, the Holmans, anything on Auto Integrate. You got Wheels, you got a bunch of them, you got Element, you got Enterprise and all them people. They take percentages of what you do. So you have to think about this, guys. You go into your shop management program and you write— the technician writes the estimate.

You go ahead and write that estimate. Now you're expected to put it into, into Auto Integrate. So you have to rebuild that estimate again in their system. So Holman is not on Auto Integrate. They have their own system. A lot of the other guys are on Auto Integrate, which is the same platform, but you still have to rebuild that estimate into their system.

Then you got a guy on the other end of this computer screen in the fleets telling you that you should only be charging for list price on parts. You always should charge this for labor. They don't really ever give you a hard time about your labor rate per se, but they'll say, well, your parts are above list. Well, fuck yeah, they're above list.

Number one, we don't sell parts at list unless you want to lose money because you can't afford it with the overhead nowadays. Number two, you take 13% of each repair order. So some of these fleets like Element, they take 13%. Off your bill. They take a 13% discount. So not only do you have to do the bill, your estimate in your system, then you have to do it in their system.

Then they take 13%. Then they tell you that you only should charge dealer list. And I'm out here. I'm here to tell you guys, number one, you mark your stuff up an extra 13% on top of whatever you normally would. And when they say, no, that's too expensive, you submit it again. Say, this is what our price is. I don't know what to tell you.

They will buy it. You just have to keep submitting it or tell them we do not give discounts. How about this? How about you give them, your customer, 13% discount and I'll give them 13% discount together. They'll save 26% and your customer will be happy. They'll approve it. You just have to push back on these fleets. You have to push back. Okay.

The problem with these fleets are they take time. They give you an out. What do you mean they give you an out? Jason Tracy brings his delivery truck in. I get it all checked out. I write the estimate. It takes me 2 or 3 hours. I have to do the estimate again in their system. I copy and paste it back and forth.

I submit it to the fleet. A day goes by. I don't get an answer from the fleet. They call you screaming, hey, you know, what the hell? I need my delivery truck. I agree with you 100%. I'd love to fix it, but your fleet company Element, ARI, Holman. ARI is Holman now. Enterprise, it says waiting for fleet. There's boxes that says submitted, waiting for Element, you know, whatever.

And then it says waiting for client approval. So it's got to go 3 spots. It gets submitted, then it goes, they look at it, then they send it to the customer for authorization. A lot of them have a threshold. You could spend, the fleet company could approve like $600 right away. But a lot of them don't. So it has to go to the fleet manager.

The fleet manager gets busy because he's got X amount of trucks and he might be in a different state, different time zone. That slows everything down. So how do you manage that? We always call, communicate with the fleet manager. Hey Bob, we submitted to the fleet. We have not heard anything back. We submitted it 3 hours ago. Just so you know, truck's not going to be done today.

Not because we couldn't do the oil change, the fuel filter, stuff like that, like we promised you. We can't get authorization. We're not allowed to work on any of your trucks per our agreement with that fleet company, your fleet company, that we have to have authorization to do this. And they did not authorize it. So your oil change that you dropped off at 3:00, we're going to have done at 5-ish.

Like, we don't ever give them time. 5-ish, you know, by the end of the day, we can't get it done because they won't give us the okay. Well, that shit happens all the time. Yeah. So that's how you manage all that type of stuff. And, you know, I had another fleet, another one of my clients, they said they can't get DIAG. I'm like, what?

I go, write it up for DIAG, submit it for DIAG on these fleet companies. Well, they don't pay DIAG. They'll pay DIAG. Guess what? They pay us DIAG. So if you guys don't think they'll pay DIAG, they'll pay DIAG. You just have to submit it. You just have to submit it, wait for them to approve it, say, okay, You know, the customer states horn does not work.

1 hour check and advise. Marker lights don't work. 1 hour check and advise. You know, hey, it's here for an oil change too. Do you want us to do the oil change right now? Give us the authorization on the oil change, the diag. We'll get the oil change done unless it's a blown motor or something, you know what I mean? Engine noise and stuff like that.

Obviously we wouldn't do an oil change. Yeah, but you know, we do stuff like that. It's just a lot of different things going on with these fleets that you don't even think about.. And it's a lot different than dealing with a home budget. Cause think about a fleet company. The guy with 20 trucks has one personality. You have 20 ladies with 20 vehicles, you got 20 different personalities and you also have 20 different budgets and you have 20 different soccer games, dances.

Think about how much busier everybody's kids are nowadays. Oh my fucking God. These people run their kids ragged. Like they have this thing going on in their mind. Like if they're not a good parent, unless their kid is in 75 different sports. You ever noticed that now? Oh yeah. They go from dance to fricking ballet or dance to fricking swimming lessons, a piano lesson.

And then they have their private coaches to work on soccer in the off times. Yeah, it's just like, these kids don't, I don't, and these are the people we're dealing with trying to get their cars back to them in a timely manner. You know, I don't get it. So here's how we handle another aspect of the communication and managing expectations would be, Can I set an appointment?

How many times over the years have you called the dealership and go, hey, I need to set an appointment for my car because it's under warranty? They're like, oh, drop it off next Thursday at 2 o'clock. In your mind, you're thinking next Thursday at 2 o'clock, they're looking at it. They're looking at it. Yeah. No, it's just you're dropping it off and they'll look at it later on.

Maybe tomorrow. Yeah. You call them like my neighbor was telling me he had water in his taillight on his Ford truck and a couple other things. And, uh,. He goes up north a lot and he said to them, you know, I need an appointment to get my truck fixed. Like, okay, you could drop it off Monday. So he dropped it off Monday thinking they'll be calling him sometimes Monday.

And he called them and said, hey, what's going on? My truck is here today. I didn't hear nothing. We didn't get it. We didn't check it out. What do you mean you didn't check it out? I had an appointment. Oh, that was a drop-off appointment. We're not probably not going to get to it till like Friday. So you probably won't have your truck back next week till next week.

So let me get this straight. You had me drop my vehicle off at the dealership to sit there for a fucking week. Well, that's the only way we could do it. The only thing I could think to come up with, and I'd be greatly— anybody got any other ideas, let me know. We set drop— we don't set drop-off appointments. We tell them, bring it in.

We're first come, first serve. We'll get you in line. We have 4 technicians. We have their boards are stacked. We take people in the order they come. Now, if you set an appointment, say, can you drop off— can you bring your vehicle in for an oil change at 3:00 Tuesday? We have a lube tech. Absolutely right. But it's got to go through a technician.

We first come, first serve. You drop it off. Was that appointment? No, we're not setting an appointment. We're not saying if you drop it off tomorrow morning at 7:00, tomorrow morning at 7:01, we're working on it. Yeah, we got you. We'll get you in line. But your problem seems to be smaller than some of us. So if we could get a little bit of downtime where we could pop it in and take a look at it, we'll, we'll do that for you.

But we never say, yep, bring it in, drop it off at 12 Monday, and then leave it like the dealers do. It's almost like they do that on purpose to get the vehicle there. Yeah. Then people are like, fuck it, I'll just leave it. Yeah. What are you going to do? Come pick it up? What are you going to do? Come pick it up?

Well, a lot of times they do, right? Yeah. I wonder if that's by design that way. Well, that really, that little rattle really isn't that bad. So you don't have that warranty on it. Kind of makes you wonder on that too. That does. You, yep. It goes back to that communication though. And even caring. When you were talking about that experience earlier and you were talking about like, if I needed my truck or my car tomorrow, or like how, when you're waiting on it and they don't even care.

Like they don't even care that what your concerns are. No, they don't. It's kind of crazy. And you know, if they're trying to give you the best customer experience, like why wouldn't the lady like write a note? Like I believe that lady was not malicious. I don't believe she meant to have a bad day. I think she's overwhelmed. She probably has too many cars to deal with, but she, the number one thing in my mind, it's a training issue.

By the way she talked to me on the phone and the things she said to me on the phone, my mind right away is a training issue. And you know, the funny thing is I've learned over the years now, we have a problem in our shop, we have a training on it. We had a problem, I told you a couple weeks about front alignments.

We did an hour training. We had a trailer, surge brakes on a trailer, bleeding surge brakes. We had a problem with a guy spending too much time. We did training. We teach them all, let's all get together, let's show you what we're going to do, how to do this. We train them. I mean, how can you expect people to keep growing if you don't give them training?

Well, and then you like, there's all the stuff that you've been talking about, even the systems, right? Like you talk about like the technician sent you a video. Why is that not in the system? Why does she not know that he's like communicating with you? Right. And I bet you she probably does. She probably hasn't been at her computer because she's probably been running around, uh, probably trying to put out fires, right?

Yeah. Yeah. I'm just thinking of the process. Yeah, I'm sure there's probably a process for that. Like, we are— I personally think the way the process should work, and I'm sure we'll get all the pros on here that use it, but the process should work as I would believe that that video should have went to the service advisor. The service advisor should have watched the video and read the notes and got ready for that phone call.

Yep. Hey, Mr. Brown, your truck needs an engine. Gets a video. Why would you send a customer a video? Hey, I'm world-class technician, blah, blah, blah. Your engine's fucked. You need a new engine on your new truck. And he's standing underneath the truck. How is that not going to prompt the customer to call? Because you think about me, an engine in a truck is no big deal.

Like, okay, we do it all the time, right? But think about a guy that doesn't do what we do. Oh my God. And you're like, yeah, your engine's fucked. Your engine's fucked in your brand new truck. And, you know, we're going to unfuck it. Don't worry. Yeah, but don't worry, we'll unfuck it for you. But we don't know why we're going to unfuck it.

We don't know. Service advisor doesn't know when you call her when we're going on. Fuck it. It's just fucked. Like, that's what literally what she's here. He would have been better off sending me, hi, Mr. Brown, I got a big question mark for you. Don't ask any questions because I have questions too. We all have questions. You know, call the service advisor so she doesn't know either.

Like, you know what I'm saying? That's kind of what they conveyed. Like, he knew what was going on with the vehicle. The technician did, but nobody else did. Yeah. Like, and I'm sure there's protocol. I'm sure that— I'm sure something got short-circuited there, or something happened in my mind that, that just didn't— I think something got dropped. I'm sure something in the process got dropped.

But when you were talking about it, that was my first thing, is like, do they not have a process, or did it just— the process not get dropped? Yeah, because once you think that, like I said, if few seconds ago, wouldn't you think that video should have went to the service advisor? Service advisor should have said, okay, let me look at this, pick up the phone.

Hey, Mr. Brown, we're gonna send you a video with the technician file. I read through the notes, it looks like we're gonna have to get you an engine ordered. And wouldn't that service advisor walk over to the frickin'— put it all in there and get it approved? As soon as we get the warranty approved, or whatever they have to do on their end, the codes or whatever they have to do, I'll shoot you a text or an email or whatever, let you know What's going on?

Nothing. I did not get an update till I actually went to the parts department. The only reason I went there, 'cause I know all them people. I dropped. Remember this? That's the same dealership that I had to take my Yukon back 3 times. 'Cause after they put the engine in that, they fucked it up. It's so funny 'cause when you started talking about this truck, I'm like, didn't you have a Yukon that was brand new that just had the same problem?

Yeah, I'm driving it today. Man. Yeah, 'cause guess what? My fricking PCS module on my Tesla Cybertruck went bad so it won't charge at home. I have to charge at the Superchargers now. And that part's on back order. Elon let me down. Elon, fucking Elon. So now I got Elon let me down, GM freaking on its— you know, my 3-liter's getting a new engine, my 6.2 just got new engines 4 months ago.

Like, everything out there is junk nowadays and breaks, and it's overpriced. And then it's on backorder once it breaks. Then it's on backorder. They're saying that module won't be available till like June for my Cybertruck. But you know what Tesla did? They said anybody had a failure gets free supercharging. Oh, so Tesla, at least Tesla thinks outside the box, says, hey, we're going to inconvenience you, but at least we're going to pay for it.

Yeah. GM, they haven't even put— they had not even put a recall out on these 3.0L yet. There's a bulletin, a service bulletin, but there's not a recall. That's $100,000, $80,000 truck, whatever we paid for it. But 17,000 miles, it's fucking blown up. Not to mention that thing's been in the dealership for a rearview camera, rearview camera. It's been in their dealership for a wheel bearing, and it's been in the dealership for the shutters on the front.

So every time my son says, every time I drive that piece of shit, something happens. It's true. Yeah. Brand new truck, 17,000 miles on it. Like, how can this keep going on? And then you think about it, if they're so bogged down with engine failures and recalls and warranties, right? And it's only getting worse, right? The warranties are getting worse. In my opinion.

Like Ford beat everybody in warranties. What's it doing to the dealerships? There's no more customer pay. So these guys are all working under warranty time. Oh, shit. You know what I mean? So are they making less money? Yeah, that's a good question. You know, we should get a dealer tech on here. Yeah. Any dealer techs that work at a dealership want to come on, we'll blur your face or put a bag over your head so you don't get in trouble.

But let's talk about this shit. We can change your voice too. Yeah, let's talk about this. Witness protection program. Yeah, witness protection program. Let's talk about this and maybe we can get you a bay with $125,000 salary like the Ford CEO said. Because I, you know, I do think there needs to be some changes in this industry. And I think the technicians need to push back, like I've said on my, you know, podcast a lot of the time.

But communication would make everything better for the technicians too. If the customer expectations were set, you could line up the guy's jobs. And say, here's your timelines. But I think about it, if they're not communicating with the technicians going, hey Jason, what do you got going on? I know you're supposed to have this. Yeah, I know this job's giving me a hell of a time.

It's taking me 2 hours longer than it should. So now I'm backed up. Well, wait a second, I got this job, you know, promised for 3. There's no communications. I walk out when I'm doing service at my shops. I don't do it anymore. I used to walk out every 15, 20 minutes to see where the guys were at on jobs. You need anything?

How's this thing going? They used to love it. Yeah. You know, I preach to my service advisors now, you got to go out and check on these guys. You're checking the pulse. See what's going on. Yeah. What's gone sideways in the shop. And as a service advisor, you should do that. You should get up off your ass and walk out there. Another thing you should do as a service advisor, if you don't know, go on— if you're independent, go on RepairLink, print the diagram for the parts.

If they— if you have Ford, GM, Chrysler, whatever, International now, Go out there and say to the guy, hey, I'm not sure what you wrote on this repair ticket. Is this the part you need? Have him circle it. That way you don't order the wrong parts. Okay? We cannot expect these technicians to perform and have their efficiency up high, up into the stars if we're not getting them the right parts.

We're not billing enough on the jobs. My guys pick their own labor times. Both, all my shops, my guys pick their own labor times. We look at the book, go, yeah, that's cute. Nice suggestion, but the thing's a rusted piece of shit. Let's triple that. Yeah, it pays 3 hours. We're gonna try to get 9 because it's gonna take us every bit of 9 hours to get this rusted piece of shit apart.

We're gonna also tell the customer, hey, this is what's going on. With communication, we're going to set the expectation. We're going to do the very best we can not to do X, Y, and Z, but it's taking us this long, going to take us this long. Yep, yep. Well, the book time says 3 hours. That's great. Maybe you should take it down the street where they'll do it for 3 hours because nobody's doing this job for 3 hours.

Yep. Yep. Once again, it's communication. If you communicate to customers, most people are reasonable. What pisses them off is non-communication. Yep. They leave you voicemails. We don't have voicemails at our shop. The only person has a voicemail in the shop is me and my wife. And guess what? They're full. Because my thing is, if, if somebody's calling me on my voicemail, they know my— they know who I am.

They can call my cell phone. Yeah, same with my wife. Right. But we don't have Voicemail. How do you feel when you call somebody and voicemail picks up? You're hoping someone's gonna call back. You think you're throwing something in the abyss. Yeah. And that's the way it is when you go to these dealerships and you call the service advisor and they just don't call you back.

And it's not that they don't wanna call you back. They're doing everything they can to hold on with both hands. You know, and that's where the chaos happens. You know, that's why we go chaos to control. We believe in communication in our shop. You cannot call somebody too much. Now, final before we close, how long we been doing this? Uh, the last thing I was gonna say is I forgot.

What was it? Time check. Shit. Yeah, shit. Um, I don't remember now. It'll come to my thing. But you know, in closing, I think if the technicians communicated with the service advisors, service advisors communicate with the technicians, the service advisors communicate with the customers, we would have, it would be a lot easier. Let me make sure I did, uh, yeah, build in buffer times.

I just wanna make sure I just build in buffer times into every promise. I don't promise a professional shop, leave room for unexpected, you know, interruptions. I've used the old parts, parts didn't come. That happens all the time now. Or you get the part and it's been reboxed. It's been re— they return it and somebody at the auto parts store just put it back on the shelf.

You take it out, it's all greasy. It's been on a vehicle already. We've been there, you know, road testing and quality control. You know, make sure you guys are getting paid. You're writing down time to get road test time. Make time. You're getting time for burnishing brakes. Now burnishing brakes is a labor operation you can get nowadays. You know, don't let your customers be your quality control.

I always preach that. Test drive your vehicles when you're done with them. Make sure you wipe them down. Make sure you write the mileage in and out. Why do we write mileage in and out? That way the customer says, well, did you even drive when you got done with it? Actually, yes, it came with 900 miles, it left with 920. We drove it 20 miles, it didn't act up.

You have proof versus like what came with this, you had no mileage out. Mileage in and mileage out is a good thing. You need to have a system, a checkout system for your service advisors when they go to close a job. You have a list. You know, I make it on my program so they have to do it. It won't go any further until they put something in there and then they put something fictitious in there.

You catch them. Yep. Yep. Because it's not going to let you put a lower mileage than the mileage in. You can't come up 9,000 miles and come out with 1 mile. It's not Ferris Bueller's Day Off where they put the car in reverse. Yeah. And take the miles off it. You know, no surprise policy. Anybody that's a professional, I don't know if you've ever heard this, I don't like surprises.

Do you like surprises as you get older? No, I do not like surprises. I fucking hate surprises. I've been in the surprise business my whole life. Surprise, it's fucking broke. Surprise, you know, we misdiagnosed it. Surprise, wrong part. Okay, surprise anxiety at this point. Yes, exactly. So we're not in the surprise business. So customers like to be surprised. If you're going to have a problem or you think there's going to be a problem, Write it down, explain it to the customer, prep them.

That way, if it does happen, they're already prepped. If it doesn't happen, you're a hero. Hero, absolutely. Okay, there's no better way than to turn somebody off than to not communicate with. I cannot say that enough. Nobody likes silence. I just bought my new house and the guy that was the mortgage guy, this fucking guy answers his phone. I sent him a text, it was like me, boomerang.

I would get an answer. I said, this motherfucker must walk around with his phone in his hand. Yeah. But you know what that did? It put my mind at ease. I call the guy, ask him a question, every time, never, oh, answer the phone irritated. Any, hey Kevin, what's going on? Hey Aaron, what about this? No problem, this is what's going on with that.

This was, or he would call me and say, hey, guess what? Got the appraisal back, we're good. Check the portal, it's gonna be coming through. He was always communicating with me and that made the process so much easier for me. I wasn't sitting there wondering, 'cause I don't care who you are, Getting a mortgage is tedious. It's irritating. They always need that extra piece of fucking paper.

Yeah. Okay. His communication was so great. I was so impressed. Like, that's the way it should be. And that's why I want my shops to be— we communicate, text, we leave phone messages. We do a lot of things to communicate with the customer. And I think that's important. I think that's where the big dogs are falling off. They're not training their people because they don't give a fuck.

They care about the money. Private equity groups and dealer principals do not give a fuck about the employees, the customers, or anything. Let me go ahead and prove that to you. Look what they do to people when they get them in the finance office by design. Yeah, $6 more, we can get that tire warranty package on there. Yeah. What happens if you pull out the dealer parking lot right now, hit a pothole, and your $900 rim smash?

You can't even drive your new car home. It's only $6. You know what I mean? And they just sit there and ratchet and ratchet and ratchet. Okay. They don't give a fuck. They give a fuck about the numbers. Okay. So these people on the back end, some of this stuff that I think the problems they run into, and I'm talking dealers, is by the people upstairs.

They look at me and go, we don't give a fuck how you get it done. You better get it done for the most amount of money and you better not fucking piss them off. Yep. Or it's coming out of your paycheck. And by the way, you're not getting fucking trained. Wouldn't it be a lot easier if they did training and train them how to, how to fuck people?

At least the people wouldn't be mad. At least they trained. Yeah, yeah, yeah, yeah. You know, I think these shop owners would train people if they knew how to train people. I think right now they're running around like maniacs and they are the problem in their shop. They probably didn't get trained. They didn't get trained. They went from being a technician to a freaking owner.

Yeah, does not— it's not the same thing, guys. It's two different jobs. It takes a long time to figure it out. And a lot of times I'm going to tell you, a lot of guys might not be cut out for it. You don't have the balls. So you go up there, you're broke. So you're up there giving discounts. You're better off back in the back fixing cars because every time you go up front, you're giving fucking discounts because your old buddy, old pal came from school or this or that, or you feel bad, this and that.

I'm not saying not to give a discount ever, but you can't give everybody a discount. No. I've had clients that are giving discounts. I look, I go, you guys like gave like $3,000 worth of discounts last month. What the fuck? Well, you know, I just feel bad for these people. Then you need to stay the fuck in the back. Okay. You didn't design the car.

You didn't buy the car. You didn't break the car. You didn't make the parts. You didn't write the labor time. So you're going to give the guy, you're going to give, you're going to, technician's going to write it all up and do it. He's on flat rate. You're going to discount his bank account. Cause you're going to give a discount on the hours.

Well, that's 5 hours. You know what? He got it done in 3. So let's go ahead and take that off his time. But the job that he got paid 3 hours, it took him 8 hours. You didn't give him 8 hours. So you just took it right out of his pocket. These are the shop owners that aren't trained. They don't communicate. They don't know what to do.

So you have to communicate with your people. And that goes for the shop owners. You need to go out there and check your people's pulse. Remember a while ago I got flamed because I said I go out there and I talk to these guys and I check their pulse. Like, Hey, what's going on with you? Well, my dad died. Okay, I can understand.

I'll give him a few days. I understand. That's one thing, right? If a technician is out there having a temper tantrum, being a little bitch, you just ignore him. I'm like, I don't want to hear it, okay? I don't give a fuck that you're being a bitch. Like, that's a temper tantrum. It's no different than your kid throwing himself on the ground and jumping up and down.

What all the books back in the day— not nowadays, but back in the day— they're like, let him. A freaking clown. Out there. He doesn't have a circus to perform in front of. Nobody cares. Dies it down. It dies it down. Have you ever watched— like, my grandson flamed out the other day. I'm like watching him flame out. Yeah, he's sitting there screaming and yelling, and he stops and he looks like, what the fuck?

You guys are supposed to be doing something. I'm over there just staring at him. I'm not doing shit. Because that's the way my mom and dad did me, right? And that's the same with your technicians. They're being— they want you. It's no different. Let's go have the reaction. Let's— everybody's done this if they have a wife or a girlfriend. What's wrong with you?

Nothing. Really? Nothing's wrong. Then why you been a bitch to me for the last 3 hours? Right. Yeah. But they're always like, nothing's wrong. So I don't even ask my wife. Don't even ask. I just quit years ago. Like, if you want to be pissed off, be pissed off. I'm sure it's me. You know? And I can understand like a technician getting mad if, you know, somebody short sheets him and he rates it for 5 and the owner comes out and goes, hey, You know, like book time's only 2.2.

I got you 2.2. What are you trying to do? Well, it's all rusted. It's this and that. That would be a communication thing, right? And your paperwork, write it up. Yep. Book time is 2.2, but somebody's been in here, did this, bent this bracket, this bolt is rounded. It's going to take me a couple extra hours to get this job done. That's communication.

And the service advisor can let the customer know, hey, this is what's going on. And now they have the expectation set, right? And I think a lot of the things on flat rate, why these guys on flat rate, I'm not talking the dealer guys. I could give a shit about them because they're, they're in a, they're in a mousetrap. They're in a mousetrap game, right?

Yeah, they're fucked. Independent guys are crying about not making money on flat rate. Did you ever stop and look in the fucking mirror? Because that might be the guy causing you all your money problems, because you have never been trained to write a proper repair order. I can show these guys how to write a proper repair order by not cheating anybody but getting what paid for what you're doing.

A lot of these guys don't do it. They don't know how. They're not being trained. So all of a sudden they look at it and go, well, book times 1.7, that's all I fucking get. You know, it cost me 4— I worked 4 hours, I got paid 1.7. You fucking looked at it and seen that it was a rusted piece of shit.

The bolts are rounded off and stuff like that. You got to remember, it's not your bolts, it's not your car. You're the guy that's contracted to do it. Does a dentist, when he opens your mouth and starts drilling one tooth, and drills it a little bit and goes, oh fuck, look at the other tooth right next to it, it's decayed. Do you think he just says fuck it?

I'll give you a discount. Buy one tooth, get the other tooth for free? No. So start looking at the jobs, guys, and going, okay, I need to get paid to test drive this. I need to get paid to do this. I need to communicate upfront going, hey, this needs a transmission service. Hey, it needs a coolant flush. Hey, this is leaking. This is going to break.

Okay. Start saying this stuff to get extra money. You're not cheating anybody, you're getting paid for what you're doing. And I'll say that's a really good analogy with the dentist because you know what he does? He gives you, uh, he does an x-ray, it's a diagnostic that he charges you an assload of money for. Yeah. And then he gives you a full proposal of everything that needs to be done.

And then fucking goes in there and the, the lady, the dental hygienist takes it, takes the thing, and then he comes in with the fucking Explorer. Yeah. Hey, look at that one. Uh, let's look at bilingual number 62. Oh, that one's awful soft. We're gonna have to get in there. Oh, you know, and they call it the teeth. He's going around poking.

You're like, ah, you're like, oh yeah, this is going to be expensive. Yeah, yeah, right. Yep. Oh, absolutely. Yeah, exactly. And what's the difference between a mechanic? You're like, I did today, um, I did a new truck inspection because Jason was gone and the guys are backed up. I'm like, I'll do a new truck inspection. I went upside down this truck and down the other, took pictures and everything, did a whole write-up and everything.

Guys like, this is the thorough write-up ever. But you know what? He's like, this is great. The communication was great. Everything's written down here. You even put that as a reman engine and put a picture of the tag in there. I'm like, yeah, that's a plus when you're buying a used truck. It's got a newer Ford motor in it, right? New engine in it.

But I communicated to them, he's gonna bring it back after he buys it for all the repairs. Because I sat down and I wrote it all up and I communicate, I'm like, hey, this truck's in really good shape, but it needs X, Y, and Z. We'll go ahead and get it fixed. Not a big deal. Give the, uh, U-Haul the list. They'll probably discount the money, bring it back.

We'll get it taken care of. You'll do that? Absolutely. Okay. I communicate. I walked up front and communicated with the guy. Yep. Okay. How do you think that would have went at the dealer? Ah, man, he would have never got an answer. No. And I'm not saying the technician is supposed to walk up at the dealership on flat rate. My guys would have walked up front.

Yeah. They're hourly now. Even on flat rate, my guys would have walked up front because they know I expect Communication. I want the customers to know what's going on. It's their car, it's their money. Tell them what's going on. You know, don't be that guy that's like, yeah, it's a fucking needs it. Cause I'm the guy, I know I'm a mechanic, whatever, bro.

Like, cool story, right? Whatever they say. It's like communication is key. And I think training is lacking. I want to go back to earlier. You were talking about when you're padding the hours for the diagnostic time, right? Or you're padding the hours for the time for the job to get get it done and you're like, hey, the bolts are rusted, you're painting the picture of what's going on and you say this is going to be 9 hours to do, and then you get it done in 4, what happens?

What's that? How does the customer feel? You tell them it's 9 hours, we got this difficult job, the bolts are rusted, all this stuff is going on, it's going to be about 9 hours to get it done. You gain their trust. You gain their trust and then you get it done in 5 hours. Yep. Now you, you underpromised, overdelivered. Absolutely right. Yeah.

And then the story they go out and tell is not, oh, the shop, I took it to the shop, they didn't communicate. They, then they took 9 hours and blah, blah. Instead they're like, oh, I had a really difficult job. I had some rusted bolts. Yeah. And they told me it was gonna be, and they got it done in half the time.

Yeah. They're out telling a whole different story. Yeah. You know, that goes back to that story when I told the, about the Triton exhaust manifold studs. Remember that one podcast? And I was like, oh, you know, I call the customer up and we tell 'em, hey, It's got X amount of bolts broken. We're gonna try our best to get the rest out, the studs out.

And you know, but if not, it's gonna be an hour more. And our guys are like, oh no, we just go ahead and tell 'em it's gonna be 10 hours right up front. I'm like, no, I go, we call 'em back and go, okay, we got it apart. It's a, it's a touchpoint for me. Like, okay, we got the manifolds off. They're thinking about, you call 'em up and go, studs are, you send 'em the paperwork and you're like, okay, the studs possibly could break.

They are notorious for breaking, right? Call 'em back up the next day after you, all right, we got it all apart. Outta 16, outta 10, outta 4, whatever job engine we're doing, 4 broke. So it's 4 more extra hours. So we did a really good job getting the rest all out. So there's no more surprises, but you got 4 we have to drill and it's gonna be $400 more.

Not only you told them where you're at at the job, you told 'em you got it apart so they know you're halfway, you're apart. So they kind of have a timeline. When do you think you can be done? If everything goes done, hopefully tomorrow we'll have it done. Next, whatever. Timeline you're at, right? So you kind of call them halfway through the job, say, this is what we came up with.

Think about a shop that's broke and needs the money to do payroll, and they're like, they get that job in there, they're like, yep, it's all these bolts are going to break. Just call them up and tell them it's going to be $3,800 to do this job because all the bolts are going to break. Do you think, and I'm not saying everybody's a crook, but do you think that guy that needs that money might be like, well, we got lucky, we got 6 of them out, we charge them for 10.

Fuck it, they'll never know. We need the money. Yeah, absolutely. And that goes back to knowing your numbers, what I always say, and running your shop profitably so you don't have to do that shit to people. Okay. We've never— any shop I've ever worked in, we've never been dishonest. We'll sell you everything you need, but we don't sell you stuff just to sell you stuff.

Yeah. You know, and I think that happens a lot in our business and You know, closing— this is what I was going to say. The dealerships have quotas. You have to set— you have to sell 10 alignments, you have to sell 10 coolant flushes. I'm just making these numbers up. 10 alignments, 10 coolant flushes, 10 brake flushes, and 10 SRAM flushes this week, or you're in trouble, Mr.

Service Advisor. Yeah, these are your quotas, or you don't get paid, or you don't get paid, whatever. Yeah, your bonuses. Yeah, so you're taking your service advisors and basically turn them into crooks. What if you got cars in there that didn't need any of them. I would have quota. Such would be your last day of the month. Yeah, you're going to get— the customer's going to get screwed.

Yeah, but they don't care. They do not care. They want that freaking money. They, they do not care about the dealerships. Independent shops, I would like to think that they're a lot better, but I'm sure there's a lot of crooked independent shops. I deal with a lot of different shops though, and I'm telling you, a lot of the guys are just like me.

They're good guys. They treat their guys good. The only problem a lot of these guys have, they're just not charging enough 'cause they don't really know what to do. They went mechanic to business owner and they just don't know what to do. And we're fixing that and, you know, over and over again with the consulting, it's growing to the point now where I, I have to cut it off and have a waitlist because I can't take care of everybody, um, as much as we can.

Um, you know, and I always tell these guys, you know, once you start mark or start estimating your jobs correctly and all that stuff, Things change. You have a different outlook on something. A warranty comes back, it's not the end of the world. You could afford to spend $400 or $500. Yeah, yeah. But you know, now that comes to another point, communication.

Well, you're really expensive. Yes, we are, but you communicate to them why you're expensive. We have warranties, we would tow it back on our dime. We have our parts, you know, we put our parts on it 'cause they're quality parts. They're known quality parts, they're not from Amazon. You know, you hear war stories all the time on Amazon, on TikTok. Oh, these guys are like, yeah, we put this Amazon part on, it caused this problem.

The speedometer was jumping up and down, all kinds of crazy shit. You know, we had cheap coils on the Tritons when they came out. The coilover plugs were really expensive and they had cheap-ass coilover plug coil packs. I don't remember where they were. We had a truck come in and the speedometer was jumping all over and I was out in the shop at that point and we ended up tracing it all the way back to the fucking coil packs.

Wow. Yeah, changed one of the coil packs that was leaking. This phenomenon went away, problem went away. So crazy. That's interesting. Cheap parts cause all kinds of problems. Anybody says they don't, they're nuts. Now, cheap brake pads, yes, they'll wear out quicker, but they're okay. They still stop, you know, you know what I'm saying? I'm sure they had braking powers different and everything like that, but I'm sure they have some kind of, you know, guide where they can— the manufacturer can't go past or whatever.

I'm not an engineer, but You know, yeah, communication, communication, communication is, you know, it goes both ways. It goes from the owner to the employees, the service advisor, technician, technician to the service advisor, service advisor to the customer, customer back to the service advisor. Your service advisor is the face of your business. They should be trained to talk to the customers and set the expectations up front so you don't have all kinds of crazy shit going on in your shop and people not mad.

We very seldom do we have people super pissed off about their trucks not being done. If they do, they're usually unreasonable because they're already told up front and we have the phone calls recorded, the front office recorded. We have their transcript with AI recorded in the repair order. We have it all. Yeah. So when they start acting all crazy and said, you told me this, we literally— I had the guy scrub the video and said, send the video with you telling them the expectation.

I've done that several times. And they're like, oh, I misunderstood you. That's how serious I am about it because this is very important. Yeah. Because this goes to show you what happened with me at the dealer. And I'm sure some fixed ops guy right now is going to watch this video and go, what the fuck? Because I know the service managers at all the dealerships, they all know me.

I walk in, they're like, hey, what's up? Watch your clip yesterday was hilarious. They all know me. They're going to see the clip. They're like, are they talking about us? Yeah, that's why I didn't say the lady's name. All right, thanks for watching. Have a good day.

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Downshift with TonnikaJune 30 · 1h 2m

Your Shop Might Be Driving Customers Away | Jessica Watkins - Ep 23

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Jessica Watkins tells Tonnika and Ash about her time in marketing and how she got into the automotive industry. They bring up the challenges women face, from working in shops without AC or clean bathrooms to building customer-centered businesses. Learn from the ladies on how shop owners can make their spaces more inviting for women and why curb appeal, safety, and clean facilities truly matter.Timestamps:00:00 When shops refuse to upgrade: The pain of paper tickets01:04 Is it hot in here? Real talk about shop air conditioning (or the lack of it!)02:04 Jessica’s origin story: Tripling sales & demanding more05:18 Why clean bathrooms and AC matter for customer (and staff!) happiness07:16 The surprising power of shop curb appeal10:22 Making the automotive industry friendlier for women12:10 How Ash built Golden Hour Garage to make shop life easier14:35 The little things that build trust and boost your brand17:50 Want higher prices? Start by raising your standards20:12 Why your marketing matters (and how not to suck at it)22:46 Nosy people are your next customers. Get visible!25:41 Safety first: Creating a shop environment everyone feels safe in28:40 What women notice that shop owners miss31:14 True service stories: When a shop loses a customer for good36:29 Why front counter greetings and clean lobbies can’t be ignored40:13 The secret to staff training and customer loyalty43:06 Confessions & how to encourage more women to join the shop life47:25 Lessons (and laughs) from real shop experiences54:00 How to connect with Jessica and get solutions for YOUR shop!

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The Institute's Leading Edge PodcastJune 29 · 1h 1m

209 - The Real Story of Growing an Independent Auto Repair Shop with Andy Severein

209 - The Real Story of Growing an Independent Auto Repair Shop with Andy Severein June 24th, 2026 - 01:00:41 Show Summary: Andy Severein shares how Andrew's Auto grew from a single shop into a thriving multi shop operation through coaching leadership and a commitment to continuous improvement. Jennifer Hulbert explains how understanding financials improving repair order value and developing managers helped transform the business. They discuss building a strong culture creating opportunities for employees and preparing the next generation of leadership. Their story shows that long term success comes from intentional growth consistent training and serving both customers and employees well.   Host(s): Jimmy Lea, VP of Business Development   Guest(s):   Director of Programs & Owner of Service Plus Automotive   Owner, Andrew’s Auto   Show Highlights: [00:02:29] – Jennifer shares her journey from shop owner to Institute program director. [00:06:11] – Andy explains why he purchased a struggling repair shop. [00:09:00] – Coaching revealed the business metrics Andy never knew existed. [00:11:54] – Average repair order nearly doubled through better processes and training. [00:16:00] – Profit sharing and community support became the business mission. [00:20:10] – Learning financial statements changed every business decision. [00:27:00] – Teamwide coaching fueled one million dollars in sales growth. [00:34:00] – Intentional leadership strengthened culture and employee development. [00:38:02] – A newly acquired second shop quickly doubled its repair order. [00:48:00] – Andy encourages owners to embrace coaching before opportunities disappear.     In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/_3LVDHjy2G4   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript:   The Real Story of Growing an Independent Auto Repair Shop with Andy Severin 06242026 Jimmy Lea: Good morning, good afternoon, good evening, or good night, depending on when and where you're joining us from today. It is a gorgeous day outside. I hope you are able to go outside and breathe in some beautiful fresh air. Hey, today is awesome. Today is going to be amazing. We've got a great conversation gonna happen with a phenomenal shop owner, with a phenomenal coach and trainer from the Institute for Automotive Business Excellence. But before we get into that, let's talk about you and where you're at, and what's going on in your life. This is going to be an interactive webinar. Interactive how? In the comments section, in the questions, in the comments, put in there where you're joining us from today. Love to give you a shout-out here as we are on the live webinar. We're streaming through many different, multiple streams. Multiple live streams are going out on Facebook, and on YouTube, and on StreamYard. So we've got all these avenues that we're reaching out to the industry to, to, for us to connect, for us to come together. So drop in the comments where you're joining us from, city, state, and your shop name. Love to give you a shout-out so we can recognize everybody who is here for this live event. And it seems that everybody is shy today. Which is awesome. That's great. You know where the comment button is. When you find it, put in there your information, and we'd love to give you a shout-out here as we're on our live event. Streaming on Facebook, and on LinkedIn, and on YouTube, and on StreamYard. Oh my gosh, this is so awesome. This is so awesome. All right, for our conversation today Jennifer Holbert is here from the Institute for Automotive Business Excellence. She is a shop owner. She is a a coach, an industry coach, an industry facilitator with the GEAR Performance Group, and most recently moved into the position of director of programs with the Institute for Automotive Business Excellence. Thank you so much, Jennifer, for being here. Good morning, good afternoon. Jennifer Hulbert: Thank you. Thank you for having me. Excited to be here. Jimmy Lea: Yes. We're gonna have an awesome conversation. I'm in the good morning part, and you're in the good afternoon part. Jennifer Hulbert: I am. Jimmy Lea: 'Cause you're in New York, right? Jennifer Hulbert: I am. Northern New York. Jimmy Lea: Northern New York, awesome. How long have you been in the industry, Jennifer? Jennifer Hulbert: Ooh 25 years? Yeah, 25 years. Jimmy Lea: So you started sweeping floors when you were, like, five, six years old then? Jennifer Hulbert: Yeah, you could say that. I started filing probably when I was in my teens, but officially joined the business in 2001 when we moved to our new building and started as service advising, accounting, marketing, and then now do it all. Jimmy Lea: Yeah. No, a- and you've had a long journey with the institute as well, joining as part of the GEAR Performance groups, and then moved into being an industry coach. Jennifer Hulbert: I did. Jimmy Lea: What did that... What's that short story look like for you? Jennifer Hulbert: Yeah. I was a group member in group two for about 19 years prior to the opportunity to become a facilitator with the institute. That was four years ago, and just was recently asked and accepted the director of programs position, so I'll be overseeing all of our coaching programs with our owners coaches, our service advisors, and our managers. So just in the infancy of that position right now, and we've got lots of good work to do and lots of exciting things to bring to the industry that I'm super excited to be part of. So yeah, it's been a journey. I, and I know all the things, all the positions, so as, first time coming to a meeting to being an integral part of a group process and looking at elevating our own internal groups and the members that we were talking to, including myself. So yeah, it's been quite the journey. Jimmy Lea: Oh, I love it. I love it. And here comes a shout-out from Downshift with Tanika. "That's my coach, Jennifer." She is. Thank you, T- Jennifer Hulbert: But love Tanika ... Jimmy Lea: Tanika's with Brown's Automotive out of- Yeah ... North Carolina. Yeah. Chapel Hill. David Boy's also saying, "Hey. Yay, Jennifer." And David, are you joining from Minnesota today? Minneapolis? Are you joining from Florida today? Where is home? Where are your feet planted today? Jennifer Hulbert: He's all over the place. Jimmy Lea: Yeah. No, that's awesome. That's awesome. Th- thank you for being a coach. Thank you for being in the industry. You are an inspiration f- to many. You have influenced many, and one of those people you have influenced is Andy Severin with Andrew's Auto. Andy, how the heck are you, brother? Andy Severein: Doing wonderful, Jimmy. Good to be here. Jimmy Lea: Good. Bro, you gotta sit up or something. You look... I got out... We Andy Severein: all these people back. Jimmy Lea: There we Jennifer Hulbert: go Jimmy Lea: I'm so excited to talk to you about this conversation a- as we talk about you and your shop and your business. How long have you been in the business, Andy? What does that look like for you? Andy Severein: I started in this business when I was in high school. I swept floors in a shop when I was 14, 15 years old, and got a job working there right out of... I went to Vo-Tech when I was a senior in high school and and their work work experience program puts you out in a shop halfway through senior year. So I started working there yeah, when I was 17, 18 years old, and was in that shop for, probably till I was about 25, I believe. Wow. Left the industry for a little bit, did some different things with trucks, and was learned a lot about life skills and running a business by owning big trucks. That teaches you a lot quickly. And when I got out of that, I got into the used car side of the business in inventory management, which I had my fingers in the repair side of our inventory. I was... I'd say I was a part of this industry at that part p- that point, that time, that 10 years of my life, but in a little different aspect. Yeah, most of my life I've had my hands getting dirty somewhere. Jimmy Lea: Oh, I love it. I love it. Isn't it funny we all start by sweeping floors? Yep. We got a shout-out coming in from David Boyd. Y- you need... You're sitting low for a tall guy. Reach up there, grab your camera, p- point it down just a little bit 'cause it looks like you're sitting on the floor. Andy Severein: It's down as far as it can go. I'm sorry. Jimmy Lea: Oh, really? That's funny. All right, Da- David, you just gotta get over it, man. Don't worry about it. Hey, so you got out, you went into trucking, you came back into into a shop. Did you go directly into owning another shop, or did you get back into turning a wrench first? Andy Severein: I went into the dealership world and- Yeah ... and purchasing and inventory management. The shop that we 10 years ago we started Andrew's Auto. There was a shop that had been in business for 50 years. It's I could see it from my house. We were that close, and it was a mess. Oh, I bet. I knew the owner. I had a relationship with the owner for years, and I planted that seed at one point. If you're, when you're interested in, in, in getting out that I'd be interested in talking. And I at that point, I don't know if my interest more was in cleaning the property up because I could see it from my house and it's that bad- ... or actually being in the auto repair business. But really my experience, the relationships I had had people coming to me constantly with advice, and had people- Yeah coming to me with looking at... They were looking for advice on their cars, and they were sharing experiences with me, experiences that they had at shops. A lot of them bad experiences. So it really it really it really Made me realize that there was a need in our area for a good, honest repair shop. Yeah. So that was my drive behind it, not having any idea what I was getting into at that point. I just knew how to work on cars. That w- that was really it. But thankfully through my life I've worked for some really good people, and looking back through, all the way back to when I was sweeping floors, what I learned from each one of those employers and even my years in, in being in trucking, what I've learned from each thing really prepared me for where I am today. Jimmy Lea: Oh, Jennifer Hulbert: yeah. For Jimmy Lea: sure. Jennifer Hulbert: In a previous conversation, Andy, you said you- you've always put yourself in front of the right people. Andy Severein: Yeah. Jennifer Hulbert: And I think right from an early age, that was just inherent in your personality to put you- ... in the right place at the right time, in front of the right person, to give you some of these opportunities. Andy Severein: Yep. Yep. Jimmy Lea: Oh, I love that you're learning along the way. At what point as the business grew, at what point did you realize that your role had to change from being involved in everything to truly being leading the business? Andy Severein: Definitely the institute had a, big part in that. I- Yeah. Jimmy Lea: Jennifer, why are you laughing? Jennifer Hulbert: Because we've had this conversation multiple times. Andy Severein: Yes, we have. Yes, we have. So we, I worked from, it was right in December of 2016 is when we started and things went well. We were busy from day one. We grew, we added people constantly. We did our first major addition renovation to our building in the end of 2019. The the, things were going very well, but there was just so many things I didn't know. And when I I was at the Napa Expo in 2022 in Vegas and and was in one of Cecil's classes, and it just it made me realize there was just a lot that I didn't know, and things I needed to know. And w- what he said really resonated with where we were at that point in time. I had no idea. Like I said, I knew how to fix cars. I didn't know what an average repair order was. We were using Mitchell at that point, and I really paid no attention to the reports. I didn't even know what that stuff was, right? We were just using Mitchell so we had a platform to give people invoices. So it taught me right away some of the, key indicators to, to look at, and I thought, "Whoa. We have a long way to go here." Jimmy Lea: Wow, and by that time you had already been six years in the business. Andy Severein: Yeah. Yeah. Jimmy Lea: And- Yep wow, there comes an eye-opening experience. Interesting. That's awesome. What, what- So from that point, you decided, "Oh my gosh, we've gotta change, we've gotta grow, we've gotta develop." What, at what point did you decide, "Hey, you know what? I need to really look at this coaching and training business. I really need to hire me a coach." What did that look like for you? Andy Severein: What drove that and what's still driving me today, I know I'm getting into the future there, but this business, I started it with my son on day one, and the intention of him taking this business over, I hadn't really put a timeframe on when that would happen, but it I think I realized that I need to make this a well-functioning successful business before I hand it over to him. So that, that was really what, resonated to me at that point. "Hey, we have a long way to go." So that that was, why we made some significant changes there right away and adapting to those changes is hard. I tell people that all the time. Being told, "Hey, your ARO should be this," and you think, "Oh my goodness, how are we ever gonna get from $350 to..." I believe our first goal was $550- ... if I'm not mistaken. And, we were inching- And I- ... inching to 500 and all of a sudden it was like maybe we ought to look at things a little different." Now at 600, I'm thinking, "Oh, my goodness." Jennifer Hulbert: I can remember one of those early conversations of, Jen, everyone's talking about this 850, $900 average repair order but you don't understand, my, my customers are different." Andy Severein: "My Jennifer Hulbert: customers aren't going to accept that because I live in an area of the country where we're completely different." And it wasn't until we started to break it down and Andy, you took a really a hard look at understanding the KPIs. We had a lot of discussions on what they meant, what the formulas were, how they're impacted, and that I think opened your eyes to say, "Okay we can do this with a better and a more thorough DVI, and some sales training for our advisors, and a different marketing strategy and conversations with our customers." So I, I was joking with Jimmy before we started this that's typically the first conversation that we as coaches get is, "Oh, wait a minute, you don't understand, my customers are different." And what we've found is what most people realize is no, they're not. They're, they're- ... Jennifer Hulbert: They will respond to the presentations and the information that you're going to give them. And I have some statistics in front of me. In 2022, your average repair order was $367. End of last year it's 732, and I think this year we're knocking the $800 range. So again- ... with some systems, process changes, ideology changes, training, this is exactly what's possible. Andy Severein: Yep. Jimmy Lea: Absolutely. So I have a coaching question for you, Jennifer. How often- are shops coming to you as a coach or you as a facilitator and singing the exact same song that Andy was singing? Jennifer Hulbert: Often. I would say probably 90% of the time. Jimmy Lea: Yeah. Jennifer Hulbert: And it's because we're fed, there, there's a lot of noise out there. There, there's a ton of noise of what the industry should be. There, there's news articles there's all kinds of news report of what our industry's reputation is, and it's not positive. So we look at this differently. We wanna educate our customers on what's best for you and your vehicle. Nowhere in our sales process that we teach at the institute or that we coach is a hard sales process. We're gonna look at your situation, your vehicle. We're gonna be open and honest about everything that we see, and then work a plan that's gonna work for you. Andy Severein: I Jennifer Hulbert: love that. So when you address it with honesty and true humility, it, it becomes a different conversation than one of a hard press sales, and I'm gonna sell you services that you don't need. It... That, that's not what we do. That's not the integrity of the institute, that's not the integrity of the coaches, and that's not the integrity of the shops that we work with. So a lot of times it's you don't know what you don't know. True. So you don't understand the power of a DVI process. You don't understand the power of an actual structured sales process. And that's exactly what Andy started to realize, and then really took a deep dive in, is, "Okay, I see things differently now, and I can see where we're benefiting our customers from doing this." "So I'm gonna put all the effort into training staff and making sure that we're starting to work towards those different key performance indicators." Jimmy Lea: Yeah. Andy, did you feel called out, just Tanika? She's wondering if this is a setup. She feels like she's being called out right now. Did you feel like you were being called out, Andy? Andy Severein: No. I would say not. No? No Jimmy Lea: When you were first starting, you didn't feel like you were being called out, you didn't feel like you were being spotlighted. And you know what? Now let me tell c- build up a little bit more, clarify a little bit more. I enjoy the process that we have at the institute where we're here to meet you where you are as a business and as a shop owner- Yeah and we're going to start from there. What does it take to run your business? What kind of business do you want to have? 100%. Now- Okay. If that's- Yeah, I do ... the kind of business you wanna have, these are the steps we need to take to get to that business that you wanna run. As opposed to a rubber stamp that says, "Follow this process, procedure, and you'll be successful." Okay you don't understand my clients or my customers Jennifer's laughing 'cause yeah we're gonna meet you where you are. What, how do you wanna run your business? What do you, what does success look like for you? 'Cause Andy, your definition of success might be different than Jennifer's, might be different than mine Andy Severein: Sorry, I dropped out with just a moment there. It was just about a five-second window where I had s- Jimmy Lea: For just the most important Andy Severein: point ... in the meat of that, I lost you. Jennifer Hulbert: He- he was saying what success is to you is not the success to someone else. And I'll use something that's very important to you, and that is compensating your staff very well with your profit sharing plan- and your community involvement and sponsorships. So Andy and I have had the conversation of the effects of that on his, to overall net profit- ... but that's his why. He wants to give the best financial outcome to all of his staff based on their efforts towards their success with a profit sharing plan. And then be a very good leader financially in the community to, to support those organizations that are supporting him. And that's much different than my why, and that's gonna be much different than Tanika's why as well. So we've looked at what's important to you in creating that profitability level so you can carry out that why. Andy Severein: Yeah. Absolutely. That why is something that we've figured out over time. We didn't realize going into it what our true why was. I just wanted to build a race car. I thought, "Hey, I have a shop. I can deduct all these parts and, it'll be great." And it took a few years of doing this until we figured out what our true why is, why we're here, and it's awesome. I love that. I'll back up just a minute, though, Jimmy, to your question, if I felt called out, and maybe I misunderstood what you were saying, but I'd probably share with the people that are listening that are thinking about coaching no. I went in there new to everything that was happening, and I never felt called out, put on the spot "Look at this guy." The group has been awesome from the first time I was there with helping me to feel comfortable and share their, their struggles and successes. I never felt called out in a way that I was uncomfortable. And I'm not sure if that's what you meant, but hindsight, that's what I was thinking. Jimmy Lea: Yeah. No. That's exactly it. You weren't called out in an embarrassment point of view, but you were- No ... enlightened into, "Oh, wow, these are some things that I can do. These are the steps I can take and need to take so I can run the business the way I want to." I love that. That's awesome. Now, question for you here about pricing and parts and parts GP and labor rates. This can be very emotional for shop owners. This is an emotional subject. What helped you move from being emotional about these topics and these subjects to becoming more logical in those areas? Jennifer Hulbert: Besides peer pressure. Jimmy Lea: Peer pressure is positive. It can be. Andy Severein: Definitely that emotional attachment that, that, as shop owners you have that. When you're working in the shop, you're, you're turning the wrenches you're hands-on with the vehicles, you're talking to the people at the customer. You're talking to the customers at the counter, and there's people you've known forever, and you know their, their families and their financial situations. There's a huge emotional attachment to that, and it's not bad. Yeah. But it definitely it, it definitely is a hindrance to the growth and success of a business, and I... It took me a while to, to learn and understand that. And it's still why I stay away from the the counter, and the, the service advisor role is so important, and I realize that. I'm so blessed to have the people we have now that are really good at what they do, and they get it. They understand. They're coaching with the APT programs, and I keep putting plugs in for you, but it's been very powerful for us. But overall the growth of the business is dependent on that, so we... I've learned to just stay away Jimmy Lea: Oh, I love it. Andy Severein: I, of course. Jimmy Lea: You know your strengths and your weaknesses. Go ahead, Jennifer. Andy Severein: Yeah. Jennifer Hulbert: I think you also had an understanding of the overall effect o- of what a labor rate increase will do. So that impacts labor gross profit, which impacts your total GP, which impacts your overall net profit. So- ... when we first started to talk about what is your why, and that you wanted it to input this profit sharing and your community involvement we need- those net profit dollars to be able to do that. And we get those through parts and labor GP. So no, it's not just a 10 or a 15% or 10 or $15 labor rate increase, it's going to overall impact that labor GP, which will help the net profit, which is gonna allow you to do what you want to do. Andy Severein: Absolutely. Yeah, that's so true. Absolutely. Yeah, being in the upstairs your knowledge teaching me initially how to read my P&L. I'd never looked at a P&L. When I started to enroll, I didn't even know how much money we had in the bank. I didn't care. Yeah. Bills were being paid, it was great. But now the composite reporting, which was really hard for me, and you remember that, it was super hard for me in the beginning. And now I'm I'm not gonna say I enjoy doing it, but I see the I see the... I do enjoy doing it. I enjoy the results of it. But the the understanding of how we're getting to net profit and why that net profit is so expensive is so important, Yeah that- It's critical ... that's not being downstairs, but w- my offices are upstairs staying up there and keeping an eye on that is is, it's been my the key to, to, to the growth here. Absolutely. Yeah. Jimmy Lea: And let's break this down for those that are watching that don't understand what a P&L is. They hear the word all the time. They hear P&L. This is your profit and loss, pro- P&L, profit and loss. Most shop owners will look at their P&L, they really don't understand it. They're looking for that last number. Is it red or is it black? If it's black we know we're good, we know we're making money. If it's red We're losing money, and that's what the understanding of most shop owners are. At the institute, we also have a financial intensive that helps you as a shop owner to understand how to read the entire P&L, how to get it set up properly with your accountant so that you are getting the right and correct information when you need it most. And a P&L should not take months and months for your accountant to put together and g- and- No ... deliver to you. W- what's the average? How long should it take, Jennifer? Jennifer Hulbert: To, for, to start to make changes? Jimmy Lea: Oh, no. J- In order- Hey, Mr. Accountant or Mrs. Accountant, I would like my P&L. Jennifer Hulbert: You should get that once a month. M- minimally, I would say, our require- our reporting requirement is by the 20th of the month. So you should be getting that by the 15th or the 18th from, for the previous month from your- ... accountant or your bookkeeper. Jimmy Lea: So if you're only getting a P&L once a year, you may wanna either ask for more and get a better understanding, or m- perhaps you need a different- accountant. So if you need a different accountant, we know a guy. Come talk to us. We know a guy. Jennifer Hulbert: We do. Yeah. We do. A- Yeah ... and it, knowing where you're at from a profitability standpoint tells a tenth of the story. So where do we need to put our focus? Yeah. Is it in gross profits for parts? Is it in gross profit for labor? Is it in expense control? Because, so many times- ... we have a lot of members who have really good gross profit percentages, but they're not controlling their expenses and they eat away, their profitability that way. Yeah. We break down our expenses into, what, 30 categories probably, 35 categories individually, and have benchmarks for individual expenses. So th- that's what our owner coaching and our group process does, is we- ... we focus on not only systems and processes within your shop, but the understanding of your financials, so you know- ... which specific areas to target and to make some improvements on. Andy Severein: Yeah. Jennifer Hulbert: And Andy, that's where I credit you because th- we had some, many meetings where he's "Jen, make me understand this. I really need to understand how all this works together," and we probably worked for six months- ... u- until you had that understanding and now you do, and, your profitability is, has increased ex- ... quite a Andy Severein: bit. Jimmy Lea: That's awesome. Yeah, and I think there's a lot of shop owners that are out there that are just like you, Andy, that are in that same position that says, "I don't know what I don't know, and this is definitely one area that I need to know more. Help me understand it." And you dig into it, and you dig into it, and you dig into it and the more you learn, the better you are. Our last financial intensive, I think we had 40 plus people here at, in Ogden at the financial intensive. So next April, if you're wanting to understand your income statement and your profit and loss and your balance sheet, come here to the institute. We've got a phenomenal program for you. You definitely want it. Whoa, that was cool. Now, oh, Raleigh. Props, dude. That was your dr- that was mic drop. Scan the QR code. Get in on our next financial intensive. Yes, that is going to be awesome. We'd love to have you here, y- and you will learn tremendous amount. I want to go back to another acronym you dropped out on, on everybody here. You mentioned the APG. N- our industry is full of acronyms. APG stands for the Advisor Performance Group, and that's with the institute. So Andy, you have your advisors in the program right now? Andy Severein: We do. Jimmy Lea: What have you seen with your advisors? What's the change that they've gone through? Andy Severein: Probably the biggest thing I've ... The biggest thing I appreciate that I that I'm getting directly is, their understanding of the numbers that they're achieving and ... But also, the way the program's put together, allowing them to see the big picture of what the business looks like, what it should look like, what it could look like, whatever your circumstance is. But doing that from a different perspective than myself talking to them, I think allows them to grow. And it's one thing for me, for an owner, for somebody to say something to somebody, but when they're hearing from an actual coach, it's like, "Hey, that guy's not just full of hot air. He knows what he's talking about." Now that's been powerful, but aligning all of our people, Yeah ... through those different programs has been really powerful for us. And that growth that we've really seen in the last, what, year or so I can directly attribute to, and I'll drop another acronym, the MPG program, as well as the APG program. Jimmy Lea: So what's the MPG? Andy Severein: The Manager Performance Group. Yep. We have two managers here now, Nate and Brian. My son, Nate, one of them. They just got back from Utah. We've been so busy, we haven't ... We've done some quick debriefs, but we haven't had time to really sit down and put everything together that that I brought back from the group five meeting last week, or the week before last, and then they came back from Utah with their normal plane delays. ... Oh, no. Jennifer Hulbert: Dang. Andy Severein: But they made it. Jennifer Hulbert: And let's talk about what that growth looks like. So in 2023, you ended the year at 2.1 million. 2025, you ended a million dollars up at 3.1. And you- you've entered the managers and the advisors into the program along with working in the owners of- Yep your performance group program. But like you said, you've aligned your entire staff in the direction that you want to take it- ... with training and opportunities and information of to align to that direction. So just you talking to your staff and coming back from one of the GPG meetings, Gear Performance Group meetings- A- and it's like them trying to absorb what your understanding of the training is- Versus now I'm getting it from a coach who is aligned with that ideology, and now we're gonna move everyone in the same direction. So I think for you, Andy, that's been the biggest change. Now, has it cost you some money? Yes. Coaching is not free. Sometimes, people say, "I want cheap coaching." You get what you pay for. That's what you get. And you're gonna get the results that you pay for. A 30%, 32% increase in two years in sales is the... you could attribute that directly to the coaching. And again I know this sounds like a sales presentation for the institute. It, it's not meant to be that way. I just know that Andy and I have had these discussions over the past three years of how, what can I do to improve? And because- ... you have dedicated the time and the energy to some coaching programs, you've got some very good results. Now, you've set some of that standard. I expect X out of you, service advisor, from a gross profit and an average repair order- ... and an effective labor rate standpoint 'cause you've held those standards high- ... and communicated those expectations, which is also very important for results. But y- you've done a very good job at communicating what the expectation is, and then your team has followed up with those results. Andy Severein: Yeah. Yeah. Jimmy Lea: I love it. Y- there's, the saying is you were talking about the expense of training. Training is so expensive. What what if I train my guys and they leave? What if you don't train them and they stay? Andy Severein: Yeah. Yeah. Jimmy Lea: Andy, have you ever had a situation where you've trained someone and they left? Andy Severein: I have not. We have very little turnover So that's Jimmy Lea: the benefit of training today, is your people will stay. Andy Severein: Yeah. Oh, yeah. Absolutely. No, we have very little turnover of people. In fact, I think there was only one advisor I had that was, he was here for a short period of time and he had come from managing an entire operation and had another opportunity to go back to what he had been doing. So I don't fault him at all. So he's the only person that I had in training and I hope that the things that he learned, he can take into his future. So- Jimmy Lea: Yeah ... Andy Severein: great guy. Yeah. He's a great guy. Oh, Jimmy Lea: I Jennifer Hulbert: totally agree. And let's talk about why your staff stays. What makes you different from some other shops that have some high turnover? And, and- Yeah ... we've talked about this. Andy Severein: Yeah. Jimmy Lea: Well- What are you Andy Severein: doing, Andy? Jimmy Lea: Is it pizza on Friday? Andy Severein: Wednesdays. Wednesdays. And we try not to do pizza too much. That really gets old, right? We have a big old grill here. I like to make food and do different things. But we really try to take care of our people in many different ways, not just, in their, problems that are going on in their life. We try to speak into their lives as, as much as we can and just be there for them. And, they're our family. We s- we spend more time with the people that work for us than anybody else. I'm careful who I allow into that family. And I feel we've done very well. In fact, we had somebody start here just recently, and his comments are just like every person I've heard in the past. Everybody here just gets along. Everybody helps each other. It's it's, it makes me... i'm really happy of that, and I'm really happy about that, because that's what I want. I wanna treat our guys really well. I want them to be excited about what they do, try to keep them motivated and and try to... My goal has always been to try to have a place that the word on the street is, "Hey, you wanna work for this guy, because they'll really take care of you in every way, not just pay." So it's extending a lot of grace regularly, that's that's part of it. Managing that grace can be tough. But but we... it's a blessing overall. It really is. We have a great staff of people here. Jimmy Lea: Oh, I love it. I love it. And what those people are talking about is the company culture, the culture that you have created in your company. They're j- it's, they're just so impressed by it, that this is a great company culture. So I... That doesn't happen by accident What are you doing today as a leader that is different than what you were doing three years ago, four years ago, five years ago? What are you doing different Andy Severein: I can't- honestly don't know if I'm really doing anything different. I hope I'm not, actually. I've always tried to connect with everybody regularly and just, listen to their needs and keep an open atmosphere that they can come to us with whatever's going on, if it's a problem at home or just, bumped into another car in the parking lot, don't be afraid to come to us with anything. And I... so to answer that, yeah, I don't feel like I'm doing anything really differently. I have the help of my wife now. She's a huge part of it. She was here in the beginning for the first five years, and she was working the front desk and it wasn't quite five years. It might've been three or four years and she just couldn't do it anymore. It was way over her head. She's a people person. And she had an opportunity to go work in a restaurant for some friends, which she took, and that opened the door for my, my, my front desk guy, Jimmy, to come in here. Jimmy's just an awesome person. He's just a light. He's always smiling. He's a lot like you, Jimmy. He- Jimmy Lea: It goes with the name. That's, Andy Severein: that's- You're both Jimmy. But yeah, Lori came back here in the beginning of '24, I believe. Nice. And she's been here a little over two years now. I convinced her that her skills, while she was much appreciated at the restaurant, the effort that she was putting in there would be would be very beneficial to us and our staff as we grow here. So she is a huge part of it. Plays Jimmy Lea: defense. Yeah. Jennifer, what are you seeing that Andy does different today? And by the way, Andy, you're constantly improving, so to say you're not doing anything different, it's not exactly true, because that constant improvement- ... is changing and you are becoming better. Andy Severein: True. Jimmy Lea: That's true. So as Coach, what are you seeing different that Andy does today that he didn't do when you first met? Jennifer Hulbert: I would agree with him. I think, hi- his heart i- is in the right place in wanting to do- Totally agree ... what's best for his staff. So that's just who, Andy, you are. I think today you're a little more intentional with that I- in some of the conversations and, interactions with the staff from discussions that we've had. I'll give you a recent example that they've just acquired their second shop months ago. Andy Severein: A couple weeks, three, four weeks ago. Yeah, beginning of May we started. Yep. Jennifer Hulbert: And the advisor there, they're looking to, w- we're gonna look to bring her to the service advisor intensive that's happening right now. She's never- Yeah ... flown before, so Lori says I'll go with you." I will join you on the plane. I will go to Utah with you. I will, get you all set up, make sure that you're completely just at peace with this. But that's who Andy and Lori are. So to say- Love it ... that they've done a lot different I would agree with you, Andy. I don't think you have. I just think you're a little more intentional- Yeah ... w- with it today than you may were three or four years ago. Jimmy Lea: Yeah. Andy Severein: Yeah. More clarity. Jimmy Lea: See, Andy Severein: and Jimmy Lea: That's to the core of who you are. That's to your heart. Your heart has always been in that right place. And that constant improvement are things that you're doing, the things that happen, you don't, probably don't see that you're doing it. But a coach, someone on the outside looking in would say, "You know what, Andy? You are becoming much more intentional. You are having these great conversations. Your heart has always been there," and it's something that you don't see because it's second nature to you, Andy. But a coach is gonna go, "Hey, you know what? This is unique. This is s- this is special. This is awesome that you do this." That's pretty cool. Andy Severein: Yeah. Jimmy Lea: That's pretty good. So what is the future? You just added a second shop. Does that mean that there's a third one, or is it too soon to ask? Andy Severein: I've planted the seeds for the third one. I did that a while ago. That might have been the second one, but this one just kinda flew in there quickly. But it's in a neighboring shop. I can see it. It's just one, two- Two buildings over? ... two buildings away. So they were our closest- Wow ... competition. Jimmy Lea: Wow. Andy Severein: Interesting. So we had the opportunity to buy that. The owner was was wanting to retire, and hap- wanted to make it happen quickly, so he we were able to work a deal out there. I acquired all of his employees and and, it's been a, it's been really good so far. We- I'm really excited about where that is and I've said this to Jennifer to take a business that has not been run well for years and apply, what we've learned we- we've learned and applied it here slowly to try to apply it to a business like that is, it's a pretty exciting challenge. And, seeing that ARO, it was 200-some dollars when we started it and I think we're substantially over that. We haven't advertised it yet. The building needs a lot of work, and we- we're looking forward to doing that work over the coming weeks and months. So we're really excited of what the possibilities are there. We really just needed some overflow, honestly. We're almost at capacity here where we are, and having a little bit of of option for more base space to send some work over there, customers we can't help in our time, in their timeframe with our busy schedule to be able to capture them is high on my priority list of what to do, love it. Always kinda looking for ways to, looking ahead to, what is our next, next, way to grow. To have... If there's more shops I don't know if that's- If that happens, fine. I'm, I've no problem with that. I'm not focused on that. I wanna... I still see a tremendous amount of improvement we could do where we are, and we'll try to, we'll try to continue to focus on that. But our pattern's been about every three years we do, what's the next step? 2023 we did a pretty large addition to be able to handle heavier pickup trucks and the dually trucks, construction pickup trucks. We were doing a lot of that stuff, so we put an addition on there. So here we are three years later, buying another shop. That's our that's- this is the next step and, what's the next in three more years? That's been our pattern. We've got some ideas, Jimmy Lea: Oh, I love it. It- What's gonna come in 2029? That's, you Andy Severein: got to be sweating. Jimmy Lea: Exactly. Andy Severein: Exactly. Oh, that's awesome. Got some pre- got some pretty cool ideas. We'll keep focused keep focused on what could happen there and work towards that goal. Jimmy Lea: Yeah, for sure. I- is it too soon, or can I ask this? You only bought this other shop at the beginning of May, so we're looking at six, seven weeks, eight weeks now that you've- owned the s- the second shop. $200 average repair order. Where are you now? In a very short time period, has it increased significantly, or are you still hovering in that 2 to $300 range? Andy Severein: No it's climbed. I think we're in the $400 range right now. I'm sorry, I haven't looked at that lately. I just realized- Yeah ... as you're asking me that question. So we've about- Yeah ... doubled that. Jimmy Lea: Doubled it in less than six weeks. Andy Severein: Yeah. Jimmy Lea: Implementing proper process, procedures. You intro- did you introduce a DVI program to them? Andy Severein: We did. Yep, introduced that. So that's been good. That's a... W- we're trying to... We have-- There's so many customers there that were the customers that that you don't want, that, we're trying to get rid of 'em. They, you tell 'em what their car needs, they take it home and fix it, and then bring it back and get an inspection sticker. We have state inspection here in Pennsylvania, an annual inspection, so that's a huge part of what we do and so yeah, that's been... working those customers out of our system is the goal here. Make way for good customers. And we've really seen a, an upturn just in the last few weeks of busyness. So it's it's exciting. Jimmy Lea: Oh, that is exciting. That's awesome. Congratulations. So a- as we, we look in towards the future here what leadership skills are you working on today To help you strengthen yourself, strengthen the business as you continue to grow, what are you working on yourself or the business in your leadership realm? Andy Severein: Oh, goodness. I'd love to say that I read a book a week or even a book a month, but that doesn't happen. I, and I could I, probably said it to Jennifer and I'll say it again. What we're doing in the GPG groups right now is so good. What we just did in the group five meeting in Indiana the other week our two main presentations are things that are so relevant to me right now, and that's, defining where in the business, where we need to be and what those roles are, and focusing on those things. That's, it, we're... i, it's funny I still struggle with basic things sometimes it feels even what my roles need to be, but that clarity is huge to me, and we're really, as a, we as our mana- myself and the managers really, working on that stuff. But, I'm, I personally, a- and I'll radiate where I started in, in this business, my goal almost from the start was to work my way out of this and create an opportunity for my son to move into which will probably at this point looks like it'll be my son and Brian together, the two managers. And presenting opportunities for them is exciting to me. They're both going to the to Michael Smith to the leadership- Leadership intensive ... in Washington, DC. Oh, yeah. There's another plug. You'll see the thing come across the bottom of the screen right now. Yeah. But Jimmy Lea: it's not- Leadership intensive in July in Washington, DC. Is that the one? That, oh! There it is. Look at that. There Andy Severein: it is. Oh, Mike Johnson. Jimmy Lea: There it is. Yeah, Raleigh, way to go, brother. He gave me a thumbs up. Andy Severein: But I did that course two years ago, I think it was in Ogden, and I really feel like I could do it again 'cause I'm at a I'm... I've learned so much in two years, but I'm really happy to be able to give those guys the opportunity to do that, to let them grow. Because I look at this now as "Hey this is gonna be for you to run." Yeah. And I want them to outperform anything I've ever done. I just wanna set the stage for them to be able to hit the ground running. Jimmy Lea: Yeah. And attending another leadership intensive, you're gonna learn even more because you've had two- Andy Severein: Yeah Jimmy Lea: years of runway under your belt that you have learned and developed and grown. Now when you attend it again, you have such a solid foundation. Now you're ready to build that building. You're ready to build upon what you've already learnt, implemented, discovered, rewrote as your truth tapes. You know what those next steps are gonna be, and y- you'll go to leadership intensive. You, your brain will still melt, we'll still have to pour it back in your head because of the learning that will happen And now the development and growth you'll have for the next year as well will be just tremendous. So Andy- ... Jimmy Lea: Get to the DC, get to the leadership intensive. You need to be there Andy Severein: I'll consider that. Jimmy Lea: That's a good idea. Yeah, take that into consideration. Anybody that's watching this as well, and you see it go back to that QR code, get into that Leadership Intensive. It really will change... thank you. It really will change the way you think about yourself, about your business, about your life- Yeah about why you think the way you think, and then you can help to discover why other people think the way that they think. Andy Severein: Absolutely. Jimmy Lea: Oh, so powerful. So powerful. Jennifer Hulbert: And one, one of the things that I really wanna point out to the listeners is, typically when we have a new client coming into our individual coaching program is they see people like Andy, and they're intimidated. But hearing Andy's story, that he started off, fixing cars in a very small shop himself, building it to now a multi-shop owner, not having to be an integral part of the day-to-day of the business because he has put people in the right seats, grown the business to a level that you can have a mid-tier manager- it's totally doable. Now, does it require blood, sweat, and tears? Absolutely. I own a shop. I was a service advisor for two years full time. You don't get to this point without going through some of those steps, but it is doable. A- and- Yeah ... sitting saying I only have 500 or $600,000 in sales this year," that, that was Andy at one Andy Severein: point. Jennifer Hulbert: And, now we're in a completely different scenario because of the changes and the improvements and the attention you've put to these improvements and your leadership style. So I, I get a lot of new members and I was actually at a group two member, or group two meeting a couple weeks ago, and then had a meeting with a member, and, she said, "Jen, you don't understand what we come back to because you have two managers in your shop." And I said, "Hold on a minute. I was you 15 years ago." So i- it does take time, and it does take attention but it is totally doable, and we can take you from opening your own shop, I have two members who had, have started to work with us prior to even purchasing their shop, to now owning their shop, to becoming a multi-shop owner. So the, all of those steps and processes we have the ability and the knowledge and the training and coaching to fill all of those steps, but it is a process. Yeah. You're not gonna go, from Andy opening your shop to $3.1 million being pretty much a hands-off owner in two years. It- ... had taken 10 or 14 to do Jimmy Lea: that. Yeah. Oh, yeah. You... If you keep doing what you've always done, you're gonna keep getting what you've always got. You- Yep ... you've gotta do something to change. And so Jennifer, to this specific scenario, a shop owner that you would have worked with that they went from a bucket and a wrench and a computer to multi shop owner what did their timeline look like? So maybe others who are listening can go, "Oh you know what? In six years, I'm gonna be six years older. I'm either gonna be still with a bucket and a wrench, or I can invest in myself and improve." What's that look like? So Jennifer Hulbert: the timeframe differs be- because of this. So it's your ideology, it's your mentality, it's where do you want to go and how are you going to take the steps to get there? We can give you the information. Again, one of the reasons I've suggested Andy being on this podcast is because he's done a lot with the information to get to where he is today. So if you enact it if you take it home and you actually implement some of the things that we talk about, you're gonna move much faster than someone who is, "You don't understand, my customers are different." Jimmy Lea: Yeah. Jennifer Hulbert: Two, two totally different types of shop owners. That's true. So I would say the timeframe is different for everyone, but five, six years to go from small to large, Maybe Yeah ... if I had to put a timeframe on it. Jimmy Lea: And I think you hit on the two elements that must be implemented in every situation. You talked about the attention. You've gotta give it attention. You've gotta give it the attention it needs because it doesn't happen by accident. It needs to be it needs your attention. And the second one is that you have to be intentional- Yes ... about what you're doing. Yes. If you don't know what you're doing, you could wander in the forest and be walking in circles because you don't have that compass. Compasses were created before time, before clocks. Why? Because we needed to know where we were going. So compasses are more important. You need a coach, you need a direction, you need some help to make sure you make- Jennifer Hulbert: And some accountability. That, that's what the premise of our whole GPG program is. Is it's not only the facilitator and the coach holding you accountable, you're being held accountable by a group of your peers. Jimmy Lea: Yes. Jennifer Hulbert: Yeah. Jimmy Lea: Yes. So if you're listening to this and you are the shop that's at that 500,000 or 600,000, let's start that journey together. We can do this. We can do it together and make it happen for you that in four, three, four, five, six years you're having the same conversation with somebody else who's doing a podcast to talk about your success story, and it's gonna be similar to what Andy has. Andy, final question from me and then Jennifer, a question from you for Andy if you want to pipe in here. And in fact, I might have two. My first question is gonna say what advice would you give another shop owner who is thinking that there's gotta be a next level? Andy Severein: There absolutely is, and I can say from experience to figure out what that level or what your goal is, what do you want to achieve and how can you achieve that? It, it-- That's true to anything in life, but it's having the understanding or the understanding of what tools you can use to, to get yourself to that point. Once again, in my case, it was I wanna work my way out of a job, what does that look like? And but certainly doable, with some input, some coach. People, most shop owners that I've found are pretty close-minded, don't wanna be told what to do. You know- ... they're doing it great, don't tell me. And that's why I was at an auction earlier today for a shop that closed down because, they just choose to just do the same thing they always did, and at the end of the day, they got nothing left. No business and just a bunch of tools to sell Jimmy Lea: Wow ... Andy Severein: doesn't have to be that way. Doesn't have Jennifer Hulbert: to be Andy Severein: that way at all. No way. Nope. Jimmy Lea: No. No. Yeah. They're getting pennies on the dollars for those tools and assets. Jennifer. Jennifer Hulbert: I don't think I have a question for you, Andy. I, and you're a pretty humble guy, and I want you to really hear this, so thank you for being an industry leader, and thank you for setting the tone and the example of what success can really look like. And, I hope you're an inspiration to those who are watching and listening to this because you've done exactly my why. My why is to help elevate individual shop owners, and because of your attention and intention to the information that we've been discussing you've climbed to that level. So I want you to really hear that you are an industry leader, and I thank you for being here, and thank you for being a part of the institute. Andy Severein: Yeah. Thank you. That means a lot to me. I certainly don't see myself that way. I I still hear Parker Branch telling me maybe two years ago, "With a few changes, you'll pass me." I'm like, "Yeah, whatever" Jennifer Hulbert: You're getting close Andy Severein: You are Jimmy Lea: getting close, yeah. Andy Severein: Yep. By the end of 2027 when shop number two kicks in, watch out, Parker. Jimmy Lea: You'll join him in that million dollar net club. Yeah. Andy Severein: That's the plan. Jimmy Lea: Yeah. That's the plan. Yep. Yep. All right. One final question coming from Tanika and then a final question from me. Did you get any pushback from your technicians, the technicians you acquired implementing a DVI program, changing their process, procedure, moving their cheese? Andy Severein: Honestly, if you're asking about the shop we just bought- No? ... not a whole lot because they knew that their leadership was terrible. They knew that there was better way to do things. They're a neighboring shop. They saw our parking lot full of cars all the time and their parking lot empty, right? So- Jimmy Lea: Ouch. Yeah ... Andy Severein: that was, for them to be shown How we do it. They understood right away that it worked. They knew that. So it's, it is it's been... Certainly has its challenges, but it hasn't been hard at all. Teaching them the processes has really been the hardest thing, but the understanding, the knowledge of it the knowledge of, the why we're doing it I don't wanna say it's one of the easier parts of taking over that business, but I think it has been. Jimmy Lea: It kinda sounds like it. It sounds like they were definitely primed and ready for you to step in there and take over. Andy Severein: They were all really hungry, yeah. They knew that our leadership was bad. I don't know why they didn't all quit and walk Jimmy Lea: out. Yeah. No, congrats, man. That's awesome. All right, last and final question. Years from now, years down the road, don't know what that number is w- what do you want people to say about your shop, about your team, and about the owner who built it all? Andy Severein: Boy, I, I hope it's, I hope it's what our goal's always been, and that's that we are just awesome people, trustworthy give back to the community, the same things we've always been. I I hope that can be our legacy here. Jimmy Lea: Yeah. For sure. I hope so as well 'cause you are awesome people. Andy Severein: Yeah. Thank you. Yes, Jimmy Lea: they are. Andy Severein: You guys are too, so that means a lot. Jimmy Lea: Thank you. Thank you very much. Thank you. Thank you for everybody who's listening. If any of this has sounded interesting or information that you wanna pursue even further, get out your cellphone 'cause as soon as we go to credits, there is a QR code. Let's meet. Let's talk. Let's sit down and review your business. What can we do to help you? Our goal, our core, is to help build a better business for you to... which results in a better life for you, which our intention is to build a better industry. So we are all about building a better business, a better life, and a better industry. With that, my name is Jimmy Lea. I'm with the Institute for Automotive Business Excellence, and thank you. Thank you, Jennifer. Thank you, Andy. Really appreciate you guys being here. Andy Severein: Yep. Thank you. Jennifer Hulbert: Thank you.

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