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Remarkable Results RadioMay 29, 2026 · 43 min

When Personal Stress Walks Into the Shop: How Leaders Protect Performance [THA 487]

Leadership & CultureCustomer ExperienceHiring & Training

Now playing — Remarkable Results Radio

0:000:00

About this episode

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Are you tired of telling your staff to…

Key takeaways

  • —Sales performance is closely tied to the emotional state of service advisors and technicians.
  • —Creating a culture of open communication helps employees feel safe sharing personal challenges.
  • —Leaders should actively check in with their team members to foster trust and support.
  • —Recognizing and addressing personal issues can improve overall team performance.
  • —Positivity and encouragement from leadership can significantly influence employee morale and productivity.

Frequently asked

How can I support my team members who are facing personal challenges?
It's important to create an environment where employees feel safe to share their struggles. Regular check-ins and open communication can help them feel supported.
What should I do if an employee's personal issues are affecting their work performance?
Address the situation with empathy. Have a private conversation to understand their challenges and offer support without compromising work responsibilities.
How can I maintain a positive work culture during tough times?
Focus on highlighting wins and encouraging your team. Implement regular team-building activities and maintain open lines of communication to foster a supportive environment.
▸Full transcript

This is the Automotive Repair Podcast Network. Hey everybody, Carm Capriato, Remarkable Results Radio. Glad to have you here. Our 11th year. We couldn't do this if it wasn't for you. And so I thank you from the bottom of my heart. Look, we have to thank all those great people that have been on over, you know, a couple thousand episodes between all the different shows that we've done to share their insights to help advance our great industry.

We're going to talk about an outside influence on the sales ability, not only of yourself if you're a service advisor, client advocate, but as an owner, what do you got to do to help influence the sales ability of your people? When I come back, it'll be Rena Rennebaum, Rachel Spencer joining me. Hey, did you know that NapaTracs has on-site training plus 6 days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NapaTracs on the web at napatracs.com. Ready to optimize with today's class? Boy, listen to an episode we did with David Boyes.

Great program. Roll out a training plan for your automotive shop in just 5 minutes daily. Boost knowledge retention and improve team performance. Start seeing results today. Join your peers at today'sclass.com. You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue. On the web at pitcrewloyalty.com. Shop owners, stop juggling multiple marketing tools.

Kukui's integrated platform, they deliver 4 times better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with Kukui. That's kukui.com. Hey, welcome back. Look, I want to remind everyone about our app, and I think it's critical that we talk about it. And we have a really cool, neat, new URL, arpn.app, from the Automotive Repair Podcast Network. All the shows are there.

You can save them and it's the ultimate playlist. Save your favorites and share them with people. You can even watch the video there. So I'm thrilled to be able to provide that for you. So let's get down to business. Rena, Rena Rennebaum, coach, consultant, empowered advisor at empoweryouradvisor.com. Empoweryouradvisor.com. Rita, I went back and I counted about maybe 15, 16 episodes that you and I have been on.

I pick up the phone and says, hey, I got this wild idea. What do you think? She goes, let's do it. And you've been on a lot of panels, town halls. So we appreciate your influence. And Rachel Spencer from Spencer's Auto Repair in Crumb, Texas, and she is now a coach. With Rena at Empowered Advisors. How cool is that? One of the things that we did a while back, I wanna share with the audience, it was Aftermarket Weekly, was one of the shows that we did, I don't know, for maybe a couple hundred shows, Aftermarket Weekly.

It was the Rachelisms, and I thought that was so cool when we did that. You found an awful lot about Rachel. And then we did, which I have to say, we should do more of soft skills episodes that you did. We did one, it was Town Hall Academy 398. You were on that. And I was recently speaking to an educator out at the high school level— no, at the college level— and we were talking about soft skills.

And you know what he told me? Again, one of these language shifts that Carm is working heavily on. He says, Carm, they're not soft skills anymore. I says, what are they, Todd? It was, it was Todd Fortier. He says, they're necessary. Skills. That really hit me hard over the head. Just think about it while you're trying to come up with all the— we got lists of soft skills.

But anyway, uh, we had an episode with Rachel which was so cool too called, uh, Is Your Bathroom Like the Ritz-Carlton? Remember that one? Yeah, that was a good one. That was a good one. And every time I talk to people, says, how's your bathroom? Rachel wants to know. So look, let's jump in this thing. We have so many KPIs on our salespeople.

We're looking at their phone, we're listening to their phone calls. We've got AI that's assessing all this stuff. OMG. And did you ever stop and think that maybe there's something going on that makes that individual not up to top performance? Who wants to start and give us your insight? When my mindset shifted, and what I mean is, is I've, my mindset has always been, that you need to leave your problems at the door.

And I still believe that. I still believe that you shouldn't bring your problems to work and make them everybody's problem. I believe that, but I also know that we are human and it is, for a lot of people, I'll say close to impossible to completely separate themselves from if they're having a problem either with something at work, something at home, or just outside of work, we'll say.

Patrick Lencioni is the one that I heard on one of his podcasts, and he said, "For those employers that believe that only part of the employee comes to work, you're out of your mind. The entire person comes to work." The person that is having marital problems, that has a, you know, a sick family member, that entire person comes to work. And to me, it was like, wow.

It shifted my mindset that we need to realize that we can leave it at the door. A lot of people are good at it. But no matter what, that person is still at the shop. When I was growing up in life and in business, there was this thing, separation of church and state. You leave your problems at home. Listen, we've got enough of them here.

You know, we just can't deal with your blank. We just can't deal with it. And it is so different today. When you think of the goings-on that we see, I mean, all you have to do is, I don't even wanna say, don't even look at social media. Just look at what TV shows and the movies and what's going on in the news.

There's so much strife and conflict going on, and a lot of it does come home. And we've got kids with issues, kids with fun things going on that we need to be there for. We have older parents that are ill. There's so, so much going on. Affordability. That the concept of the outside influence on the sales ability, and I know this episode's gonna drive the point home.

That says, hey, look, you may need to care a whole lot more than you currently are. And not that you're gonna care and say, oh, go home and take 3 weeks off, fix. No. Is there anything we can do to help you get through your day? You're maybe having an off day, right? And the other thing, Irina, that it's not hard to discover it today.

You have to listen, you have to look, you have to pay. I love the word. I always say it all the time. You gotta pay attention to what's going on around you. And if you are and you're not ignoring it, Rachel, I'm sure that at your counter, stuff comes in that's not supposed to be there, the outside influence. I always think I'll be Mother Goose until we get loose.

100%. I mean, everything happens on a mental level before it happens on a personal level. Coaching is the tool that we give people, but empowering them is the outcome. So the way that we do that is we pour into people, we listen to them. We know that words matter, not only what we're telling them, but what they tell us. And we have to really pour into them by just making sure that we recognize them as a person and not just a service advisor.

When you sent the email, Karma, about the topic, I thought to myself, like, both myself and Rachel were service advisors. I thought about all the things that impacted me when I was an advisor, and sometimes it was Well, my technician, like a specific one, is giving me really bad inspections, and/or I have a technician that's having a lot of comebacks. Also, it could be something personally that is impacting me, right?

Like whatever's happening in my personal life. But I think about, like, why is that advisor hesitating to sell? Is it because there's a technician that isn't doing what they are best at? And so, we talk about the front end and how, what's going on with them, but do we ever look at our technicians and go, "Why aren't your inspections looking like they used to?

Like, what's going on? Why are you having comebacks?" Without offending them. Just recently, I was talking to a general manager of a shop, and she was telling me that one of the technicians just like, things just kept happening. Like not good things, right? Inspections weren't good, comebacks, things were happening, he was slow. She had just like a heart-to-heart with him. He found out his dad had cancer.

And so it was impacting the advisor as well because the advisor is like nervous to give him things and sees that things aren't working the way that they used to. So it was the snowball effect. And when we go out and we find out This is what's going on. Now there's things that we can do to help. I call that emotional weight.

And when you have emotional weight and you're asked to carry another 20 pounds into your job and you notice it, again, I think it takes a great leader not to have the, you know, church and state separation, but an individual and even an individual at the counter says, Hey, let's go talk. Let's do lunch. You know, talk to me. Think about an individual who's carrying the weight of his dad has cancer.

He's— there may be a divorce, children get ill. They just need to talk about it. And we all need to know that it's going on. And if we know that it's going on, we're not gonna give this person any less work, but we're gonna realize that there are some boundaries that this person can't get over. I'm not saying that the work will be sloppy, but the work may not be at the 110% level that this individual was giving.

And that person just maybe needs a couple of days to regroup. We have to be like that in today's environment. Coaching gives us the opportunity to do that. We call and we're like, hey, we're listening to your calls and we're looking at ROs and we're seeing KPIs or whatever it is that are not at their best, not at their best. And we start talking and a lot of people in that private one-on-one, like we call ourselves like their therapist a lot of the time.

We are their— I know, and please keep along the line, but you hear the word therapist 40 times a day today. 10 years ago, you never heard it. Yeah. And so people will tell us, "Kashino, I have this and this going on," and they haven't told anybody at the shop. And maybe it's because they're proud, too proud. Maybe it's because they don't— look, I don't want to be a problem.

I don't want people to think I can't do my job. Maybe it's, well, I don't feel safe telling anybody. And so they share it with us, and now we get to see what's going on. And a lot of the time, we'll say to whoever we're working with, do you want me to share this with the people that need to know, or do you want me to coach you to tell them what's going on?

And sometimes that's what they need from us is, "Yeah, like, what do I say? What do I do?" But we do, we hear that a lot. And I have had a shop owner say to me before, "I feel like you're spending too much time fixing their personal problems." And here's the truth. I can't grow them professionally until I grow them personally. A lot of us are stunted professionally because we can't get past personal things.

And so we do spend time talking about things with people personally. And, well, you know, just like understanding, well, where does that come from? Why are you feeling stressed right now? Why do you think you stress out when this happens? And sometimes it goes back to, gosh, you know, when I was 7, you know, this or this happened to me. And we uncover why that person is stunted and why they're not able to grow professionally.

Let me stop and challenge this thing about the coach can discover it. What about the leader of the organization? I mean, I want this episode to challenge ownership leadership, and I know, Rena, thanks for being my coach and discovering this for me. Thank you for the advice you're giving me, but I got this. Is that how you guys are doing it? Giving, giving the responsibility to the ownership?

It depends. I mean, I think Rachel will agree with me. It depends on the shop owner. Like, we know the ones that we can go to and say, "Hey, there's something going on," right? And we know the ones that we can't say anything because they're not going to have any empathy or sympathy or understanding. We generally know what we're capable of doing and what we're capable of sharing.

Most of the time, I feel like it is our responsibility to— I shouldn't hide things from the business owner. I'll let them know, "Hey, there's something going on," and I'll let them tell you. Or just let them tell you, don't say that I said anything. Maybe now is a good time for you to have a conversation with them, a private conversation. What they do with it is up to them.

So you're saying it is my responsibility and I will share it, but you sometimes don't see resolution? Yeah. Wow. I mean, I think as shop owners or business owners, we set the stage for our employees. Calm is contagious, but so is chaos too. So it's our responsibilities to make sure that we know what's going on within our business. Outside influence doesn't just affect the service advisor.

It often drives their performance more than skill alone. And sales is emotional, but advisors are human first. And whatever is happening on that front counter is gonna affect the back just as much as it does the front. So we've gotta make sure that that front counter is on their A-game and be ready for whatever comes their way. Emotional state equals sales performance.

And what's happening outside of work, like Rena said, whether it's family, stress, financial pressure, Maybe they're not getting enough sleep. Getting older and we know how valuable that sleep is, but that directly impacts their confidence, their communication, their decision-making. And an overwhelmed advisor tends to rush conversations. They're not building value in that conversation. They don't have the confidence. They tend to avoid difficult topics like the price shoppers or selling out of their own pocket.

But a grounded advisor who is, I'll use a Rachelism here, when we have our mind right, we have our grind right. A grounded advisor slows down, they build value, and they can confidently guide the customer and our team as well. Because what that advisor do, if there's one person in the shop that doesn't have their mental state where it needs to be, it affects the whole nature of the shop and our customers.

Mm-hmm. Yeah, we're only as strong as our weakest link. Let's face it, your shop management system is the single most important tool in your shop. Period. NapaTrax was built from the ground up to make your business more profitable and efficient. We provide an extensive set of tools to increase and track profitability in real time. NapaTrax offers the industry's best post-sale support, hands down, and we train your people on-site.

Yep, on-site. And we offer remote refresher training 10 times a week, and customer support is open 6 days a week. Give us a call, visit the website, or join our Facebook community today to learn more. We'll prove to you that Trax is the single best shop management system in the business. NapaTrax is always customized and tailored for you, whether you're a one-man shop or a large multi-bay or multi-location company.

After all, it's your shop, so it's your choice. Visit us on the web at napatrax.com. That's N-A-P-A-T-R-A-X dot strengthen your shop's entire team with today's class. Everyone from technicians to service advisors can access impactful training on their phones in just 5 minutes a day. Opt for solo sessions or ignite friendly competition, challenging team members to climb the leaderboard for the highest score.

Our effective daily training ensures measurable progress, helping you develop your team. Train smarter, not harder. With today's class and transform your shop and your people. Start seeing results today at today'sclass.com. You know, most shop owners feel trapped spending on ads while half their first-time customers never come back. It's frustrating, it's exhausting, and it's not your fault. The industry average is 54% one-and-dones.

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Get industry-leading customer support, and book a demo with Kukui. That's kukui.com. I love what you said a little bit ago. I, I want to repeat it: calming chaos is contagious. It's crazy around here, 7/24. Wow, it seems like we're always on the beach and there's a beautiful sunset every day. And so you have to make that happen. You can't wish it. You have to make it happen.

And if you let the chaos continue, shame on you. This is so interesting, Rachel. You sent me a great talking point. Sales is a skill highly tied to emotion. And then you went on to say that consistently satisfied and happy with their life. Of course, if they're not, then it's not true. And these are the power pieces in my mind that help people deal with work on top of the emotions and the problems that they have going on.

I have to tell you today, with the things that I know that are going on in just people around me's, you know, life that's going on, for someone to be at the top of their game some days, it isn't gonna work. It's really hard. And I could attest to The last year and a half has really been a struggle for me. And I can tell you, you know, business being up and down and all of us as business owners experience this, but I know how it can affect me and my team, my family, everything.

And my husband can see a big shift in me when we have a good sales day versus a bad sales day. You know, language and tone shifts sometimes without us even realizing it. And that stress shows up in shorter answers, us being impatient with ourselves, with our customers. But all of that comes out, whether it's in the business or at home, all of our life affects everything that we do.

I think that, you know, a lot of shop owners are retired technicians or even retired advisors. So a lot of shop owners, just business owners in general, are not retired therapists. And so I just don't think that everybody knows what to do when you see somebody that is clearly in distress. And I also think that shop owners, business owners in general are busy.

And so a lot of the time they're not looking for that person that is stressed. They don't see it themselves. And so like I was talking to a shop today and the shop owner is also the lead technician. How is a lead technician go and look at everybody's like look at their eyes every day. Hey, how are you? Good morning. I think that you have to have someone that does that.

So if this isn't your strength, you should find the person in your business that it is their strength. And sometimes it's like some of the shop owners I work with, it's their wives. Their wives maybe don't have a big role in the shop, maybe they have a huge role, but a lot of the time I find that they're the ones that will go kind of do the mom check-in, right?

Hey, how are you? How are things? What's been going on? How was your weekend? And just see, like, we are creatures of habit. And so when you see that I'm different, I'm off maybe for a day, it's not that big of a deal, but you see it 2, 3, 4, like, what is going on? And, you know, like I said, a lot of people don't want to share with you what's going on because maybe they don't feel like they can or they should.

But I know that eventually if you do, if you create the culture in your business, in your shop, whatever it is, to have where you have regular check-ins, people are going to expect it. So I think it also is the consistency of your check-ins that people are expecting them and it doesn't seem weird. You're just checking in with me because I'm having a bad day.

It's like, no, you check in with me all the time. So, I feel safe talking about what's going on today. Yeah, I think we've really created a good culture here in our shop. I mean, most of my employees will come in after a long weekend or even the night— the next morning after they've had a rough night, and it's my therapist chair.

They'll come in here and they'll pour their heart out to me. And I'll ask them, "Are you coming in here because you're looking for solutions, or are you coming in here because you just need to talk to me and get it out?" And sometimes they just need to come in here and talk it out, and then they feel better and they can go about their day.

But just that extra 5 minutes can make a positive impact on the rest of their day. You know, that's honesty and trust. That's powerful. Hey, Rachel, uh, let me tell you about my weekend, blah, blah, blah, blah, blah, blah, blah. You're in the therapist's chair. Isn't that what you said? The therapist chair. I love that. You could probably see in them, maybe not relief, but the confidence that you know what's going on in their head.

And if they make a left instead of a right in something that they're doing, you may want to catch it, mention it, but you also know the why behind it. Yeah, absolutely. If we know that something's going on in their personal life, just like our advisors, you know, if we're listening to a call and we know that they've listened or we've heard a bad call, but then they get on the phone and they told us their dog just died or they just got into a car accident.

Well, we're probably not going to go over that bad call with them. We're going to focus on what's going on in their life. And because we don't want to add to what the stress they're they're experiencing in that moment. Okay. Therapist chair, I have a question. Are you there to listen or to give advice or both? Depending on what they need from us.

And that is one question that I'll always ask my staff. Are you coming here because you need me to help you through this? Do you just want me to listen or you need me to a solution? One of my employees had just come to me about his daughter and he's like, you know, I said, are you coming to me asking me for help on this or do you just need to vent to me?

And he's like, I want your advice on this. He's like, I trust you. This is big. This is powerful. You mentioned something earlier about culture. I mean, I think this culture comes in so many forms and there's so many moving parts to get culture right. But one of them is that your people have to want to come to work every day and feel comfortable at it.

Okay, you can bring your baggage, but let's let it not hurt the business. When I was thinking about the topic, like what I kept coming back to is like, how do we create a culture where it is okay to share what's going on? But not make it like a toxic thing where we don't want it to become the business. We don't want it to become so big that it overtakes the day, but recognizing that there's a problem, discussing it, or just listening, whatever it is, is I think very important.

And what I kept coming back to is how important it is to have a genuine connection with the people that you work with. And I think that that's hard to do, but not impossible. And I think how you do that is DiSC assessments, communication style assessments, whatever it is you like or believe in, team building, like, and that could look like we're gonna make dream boards together.

It could mean we're gonna go do go-karts together. Like, it doesn't have to be the boss that comes to you. It could be one of your coworkers. Because you guys are close and you recognize that that person isn't themselves. And so maybe I don't have that close of a relationship with somebody, but I know that someone else does. I might just cue them like, "Hey, do you mind going and checking in with so-and-so to see if everything's okay?"

They might do that on their own, but I think it definitely comes from the top that we create a culture where we have each other's back, we know it's okay to talk, We could do another episode just about culture. We could do 50 episodes about culture. But you're right, this is creating a certain culture. One of the things that I just heard, and I wrote down the word confidential, and in my mind, you know, trust, honesty, confidential.

I should have said that a few minutes ago because There are some people that want to tell you, but they just don't want anyone else to know. And it's very private. It's very personal because to your point about DiSC and the communication styles of people, some people don't want to get the— they carry the burden inside of them and it affects their daily life.

It affects them at home, socially, at work. And if they tell you and it ever gets out because you breached a confidentiality, You lost that person. It's absolutely over. And you can't be excited to want to tell somebody else because you found out what the problem was. Ooh, ooh, I can't wait. No, it's totally wrong. You have to grow some calluses on being able to keep confidentiality inside.

I think that's, it's huge. So you got a lot of Liancioni examples that I know you wanted to bring up. Yes, I do. Somebody once said to me— I read his books, they're great stuff. He is fantastic. And so one person once said to me, you know, Rena, you talk about him so much, he's your silver fox. I love what he has to say.

One of the things specifically when it comes to this topic that I felt was really important is that he said, you know, we're not supposed to be someone's therapist, but we need to recognize that there's a problem because when people feel that they aren't important, that they aren't seen, that they aren't heard, now they feel unknown and unseen and they don't feel like they're part of your team.

And so I'm going to give you an example. I did an in-shop visit. This was several years ago. And I was there on a Friday and then I was there on Monday. And on Friday, one of the technicians went home early because he was going to go to urgent care because he slammed his hand in between something in a transmission. He was replacing a transmission.

So he left. Monday morning he came in. I noticed that he was really quiet, maybe even a little grumpy. And I asked the advisors, I was like, hey, what's going on with George? And they were like, I don't know, he's normally fine. I mean, I don't know. So I went over and I checked on him and I asked him, I was like, hey, how are you?

You know, how's your weekend? How are you? And he just held up his hand and it was in a bandage. And I said, oh yeah, I forgot about your hand. How is it? And he goes, everybody forgot about my hand today. No one came to ask me how my hand was. That bothered him. It bothered him that no one came to check on him.

You know what I think? I think of the word roll call. It's conceptually, right? On a daily basis, we do not a— it's not like in the Army, you know, Rita Baum here, Rachel Spencer here. It's not that. The roll call is— could be just an act and an action of being there when someone comes in the door, or if we're starting up and, you know, we don't want to have a crazy day, but let's do the tour.

The roll call tour. And at that point in time, how's your hand? How's your hand? What's going on? You know, how long were you in the emergency room, et cetera, et cetera, et cetera. Those are empathy discussion points with people. And if he is an individual who likes to more talk with vehicles and not people, then you know, he's not going to go out and come in here and says, hey guys, I broke 3 finger, but He's just going to come in and be himself and wait on you to make that recognition.

That's a great point, Rena. I have a question. So let me first say that I feel like a lot of shop owners are possibly afraid to venture into the truth. How are you doing? That question, because they're afraid of what happens when I open the door and then it's just an absolute flood. So I'm asking you, Rachel, because I don't know the answer, how do you keep it so that the problem doesn't become like a focal point where it just stays as like a healthy conversation and you don't allow it to become a toxic part of the shop?

I think just being there for them, you know, leading with stability, being calm and consistent and intentional with those conversations. Conversations don't just come from what we know, they come from how we show up for our employees. And how we show up is influenced by everything that we do. So just leaving our door open and doing those morning check-ins with them, asking them how they're doing, and just being intentional and letting them know that we're there to support them.

You know, if something's going on in your life, what can I do to support you? And just asking that question some of the times, and sometimes it's just them talking through it. I haven't had any big issues where, you know, somebody's had something so major going on in their life that it has affected their daily work. You know, I've seen it day in and day out where something may be going on and they put a wrong ticket on a part or something like that.

And I'm like, hey, let's just slow down a little bit. I know you've got stuff going on within your life, but, you know, maybe, you know, you need to go take, you know, have a break and go get a drink or something and come back and reset. And that's one thing that's really important for us as a shop is we close down an hour for lunch every day.

And I think that that is important for their emotional health because we've got 4 hours here and then we go reset during lunch and then we come back. And so even if our morning was bad, we get an hour break where we can reset our mindset and come back with a new perspective. What would you do though, if you had somebody that if you opened the door and it just came pouring out and it came pouring out every day?

Because I have that where I have coaching clients where like every time I call them, it's like, yeah, you know, da da da, there's always a problem, there's always something wrong. It's very involved. Everything is very involved with what's going on with their life. Like, what do you do with that person? Man, I just think that you have to concentrate on what you can do in your life.

There's only certain aspects that we can control and there are certain things that we can't and we've got to focus on that positivity. And we help them through that by focusing on what's going right and not what's going wrong. So we try and shift their mindset by doing that. There was a recent study where a scientist did a study, white rice and black rice.

So what he did is he put— he had two jars of rice. The white rice, he was pouring positivity to and just saying, you know, "You're beautiful. You're amazing. You work hard." The other one, he fed negativity into it, and he was saying, "You're ugly. You do a bad job. You're awful." that rice started to turn black. So there are scientific studies behind that.

So a little phrase within my family is if something's going wrong or we've got negativity, we say white rice. So I think that's really important that we pour into our people and just show them what they have to be thankful for, what they have grateful— to be grateful for instead of focusing on the negatives. I see what you're saying. Don't feed into it.

You have to know where the boundary, where that line is. And I think that that can be difficult to know. How far do you go? I know, like, as a coach, sometimes I just have to say, "Hey, we're going to take 10 minutes today to just to do our weekly check-in, and then I want to do this and this and this." And I have to take more control of, "I'm willing to listen, but I'm only going to let you have this amount of time.

Then we're going to move on to the next thing." Yeah, absolutely. I mean, we've got to be able to control that conversation because Even though we do wanna pour into our people, we also have a task to do, which is empowering them through the coaching. Pour into our people. I love that. I was recently talking to a shop owner, a multi-shop operation, and I says, how often do you get out into the field?

8 stores. Okay. He goes, I make it a goal to visit 2 stores a week. So I see all of my people at least monthly, and I'm the cheerleader for them. And of course we have managed store managers and general managers. And he says, I care about my people in the highest, highest degree. And when I started to think about that, and even if it was a single operation, no matter general manager or owner in the facility, you know, you can say things like, what's going on?

What's happening? How's the family? I wrote these down. Any plans this weekend? You're looking good today. What's going on? You comb your hair. Nice organized workspace. When you getting your next haircut? It goes to my whole grooming thing. And hey, I heard about that. You did a really great inspection the other day. You found some real big problems for a vehicle that wasn't safe for our client.

You just don't have to say, hey, Charlie, how you doing? What's going on? Did you ever solve your issue? You find out that dad has cancer, as an example, and you say, "Hey, how's your dad doing?" These are the empathy kind of things that people need to know you care about and that you're paying attention to them. I think so much as owners and coaches and everything, we get so stuck on the KPI sometimes and we forget about the person.

And we focus on the negative instead of focusing on the positive, instead of going up front and saying, "Man, that was an amazing sale," or "That was an amazing call. You did a great job," that we have to pour more positivity into them than we do negativity. That positivity is a choice. We've got to be able to control that with our conversations a lot of the time.

I just talked to a service advisor yesterday, and I said, "Oh, well, how was your guys' month? How did it—" And she said, "Well, we didn't meet our goal." But the shop owner, when I thought that he was going to have like something negative to say, He came in and he was like, "Yeah, but did you guys see you're this and you're this?"

And he pointed out the positive things. And she said she was surprised at that because most of the time it's the manager that reports on those things, and he is very negative. He does not look at the wins. He looks at the losses. And so I think you're right. I think like it's like looking for the wins. And I also, I made a note that learning how people like to communicate, that can be DiSC, right?

But one thing that I do when I'm working with technicians is I always like to ask them what their preferred method of communication is. So, just like we ask our customers, do you ask your technicians, "Do you prefer for me to text you, email you? Do you want me to come out and talk to you?" And the most interesting thing is, is it's always the really quiet technicians that stick to themselves that want you to come talk to them.

Always. It is so weird. You would think that they're the ones that want you to communicate virtually, but they always want you to come out and have a conversation. The Whole Person at Work, which is Valencioni, I believe it was his book, The Whole Person at Work. I'm really loving this episode. I'm so glad you brought this to us and I think this could be a personal life-changing episode that people can listen to a couple of times and share it with people.

But I started to think about the owner driving to work and the thoughts that are going through their mind about what's going on at home, blah, blah, blah. I've gotta solve this, gotta make this phone call. Yesterday was like this. And then you're driving home saying, ah, you know, trust me. Every day there's things, positive, negative issues that are going on. And as an owner, and I'm speaking to owners right now, or leaders, managers, your people are doing the same damn thing.

They're coming to work with either baggage or positivity because we all don't live in the world of negativity. I don't believe that. I mean, maybe there are some people that are, they just can't climb out of, you know, a hole. But for the most part, we do have a, let's find that positivity when it comes up by going around and seeing our people.

And maybe my job is the fluffing up or kind of creating the sunshine that goes on inside the business by having people care. Minute one of the start of the day, you know, 8:05, rah, rah, we did great numbers yesterday. Great inspections. Customers were thrilled and happy. We got a brand new client yesterday. Thank you for all the great things that you're doing.

Now, think about the client advisors that are on our counters. If there's a leader there, that's their responsibility for their team, customer service people, and the owner. I love your whole point. This, to me, was an episode that dove heavily into culture. I think that to bounce off your point, we end up like just living in our little world here that we have a phone call to make.

Oh my gosh, I forgot to pay that bill. Oh, I need a call so-and-so, and we look past that we have a team of people that are looking to us to see what our mood is today, and they are going to emulate us. Then also, I think to myself, Carm, how easy is it when you're having a good day, good week, good month to have those conversations about rah-rah?

It's harder to have those conversations when you're not having a good day, good week, good month. And it's harder to go find the positivity. And a lot of the times we're like, well, I need to let everybody know that we're not doing well. Either you're gonna have a shit day cuz the leader's in a shit mood or has an attitude, or you're gonna have a wonderful heavy-duty sunny day.

But your point is well taken about doom and gloom. Oh, maybe we didn't meet our numbers yesterday, but there could very well be some positivity in everything. Listen, we didn't hit it, but look guys, we have another day to get through it. And we had one little misstep yesterday. I know it won't happen again today. There's a lot of ways to get people excited about launching the day.

Yeah, I think words change people. Tone changes our trust with them, whether they want to come to us or not. Energy really changes the outcome. So, you know, if we're having a slow day, I want to make sure that I'm boosting my team up like, hey, let's put our slow day action plan in place. They're coming. We got to get ready for it.

Let's prime this pump. But just be ready at all times and really The power of positivity is amazing. But if we spread that negativity, oh my gosh, we're slow. This is happening. You didn't sell this ticket. That negativity is contagious to the entire team. Well, I'm going to call that your last word. Power of positivity, Rachel. The power of positivity. Rena, one final word, and we're going to thank you both for being here.

And I'm telling you, we could go on for hours. I just love these little tight little 40-minute, you know, change people's lives episodes. Final word, Rena. Employees don't leave their personal lives at home. And so it is important to recognize that and either recognize them or to stop it before it becomes something bigger. Great story. Great stuff here today. Rena Rennebaum, CEO, coaching consultant from Empowered Advisor, and Rachel Spencer from Spencer's Auto.

Repair in Crumb, Texas, and a coach with Rena's Empowered Advisor. This was a great episode. Thank you. Outside influence on sales ability. Powerful stuff. Thanks, guys. Thanks for being on board to listen and learn from the premier automotive repair business podcast, Remarkable Results Radio. Get your episodic education on the ARPN listing app at automotive repair podcast network. Com. Also enjoy the podcast on our Carm Capriato YouTube channel.

Carm is all for advancing the professional automotive service industry. Until next time.

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Remarkable Results RadioSeptember 11 · 55 min

The Automotive Hiring Cycle: When and How to Recruit Top Technicians [THA 502]

Thanks to our Partners: NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> What if the best time to recruit your next technician is when your shop isn't looking to hire? Lisa Coyle, CEO of Promotive, and Sam Freeman, Partner Manager at Promotive, reveal why automotive recruiting has a cycle, and why understanding when technicians are looking can give shop owners a significant advantage. Lisa and Sam explain how recruiting data, market timing, candidate behavior, and consistent relationship-building can create a much more proactive hiring strategy. Download the 6 Month Promotive Hiring Insights Report for FREE: https://info.gopromotive.com/RRR What You'll Learn Why technician recruiting has a cycle and why timing matters.Why “post and pray” recruiting puts your shop at a disadvantage.Why finding a top technician can take 60 to 70 days.How local market data can improve your job postings.Why you should recruit even when you don't have an opening.What may really be behind candidate ghosting.Why a counter-offer doesn't have to end the relationship.How consistent communication can prevent first-day no-shows.Why complicated hiring processes can cost you great candidates.How the F.O.R.D. method can make interviews more personal and effective. Great recruiting is about timing, data, and relationships. Don't wait for an empty bay to discover you need a recruiting strategy. Understand when technicians are most likely to consider a move, know what candidates in your market are searching for, simplify your hiring process, and stay connected with good people even when the timing isn't right. Your next great technician may not be looking when you're ready to hire. The opportunity is to build the relationship when they're ready to listen. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Meet Paige: The Auto Repair Industry’s First 24/7 AI Recruiter [THA 481]: https://remarkableresults.biz/remarkable-results-radio-podcast/a481/  Lisa Coyle, CEO of Promotive Sam Freeman, Partner Manager at Promotive NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/ Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/ You’re probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/<a href="https://mattfanslow.captivate.fm/" target="_blank"...

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Remarkable Results RadioSeptember 8 · 32 min

The Power of Financing: A Growth Tool for Auto Repair Shops [RR 1108]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What happens when a customer needs a $2,000 repair but doesn’t have the cash available today? That moment can determine whether the vehicle gets repaired, the customer delays a critical service, or they take their business somewhere else. For automotive shops, offering flexible payment options can be more than a convenience. It can be a powerful tool for helping customers say yes to the work their vehicles need. Kwane Stokes, Assistant Vice President and Relationship Manager in the automotive division at Synchrony, explains how the program can help shops remove financial barriers, increase repair opportunities, and create another reason for customers to return. Kwane also addresses why many shops still aren't offering financing and how the biggest obstacle may simply be the assumptions advisors make about a customer's ability or willingness to pay. What You'll Learn Why financing should be presented as a payment option, not something an advisor decides a customer needs.How the program's average first and repeat purchase amounts demonstrate the potential impact on average repair order (ARO).Why assuming a customer can't qualify for credit can cause shops to lose needed repair work.How monthly promotional offers can give shops another reason to communicate with their customers.How advisor incentives and simple training can encourage more consistent presentation of financing.What the upcoming "waterfall" financing model could mean for customers who aren't approved through the primary credit program. The biggest opportunity may not be finding more customers. It may be giving the customers already sitting at your counter more ways to say yes. The key is removing the assumption that you know what a customer can or cannot afford. Present the options, explain them clearly, and let the customer decide what works for their financial situation. For a shop, financing isn't simply about collecting payment. It's another tool for helping customers get the repairs they need while protecting the relationship and keeping the work in your shop. Kwane Stokes, AVP, Relationship Manager, Auto Network, Synchrony Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

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Remarkable Results RadioSeptember 4 · 47 min

Daily Habits That Build a Stronger Auto Repair Shop Culture [THA 501]

Thanks to our Partners: NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> What does a strong shop culture look like when you’re the people living it every day? Bree Wismer, Service Advisor and Frontline Culture Leader, and Trevor Hinds, Operations Manager and Dispatcher at Empower Automotive in Traverse City, Michigan, take us inside the daily habits and communication practices that keep their team aligned, productive, and focused on the customer. Rather than approaching culture from the owner's perspective, Bri and Trevor share what happens on the front lines. They explain how Empower Automotive breaks down the traditional divide between the front counter and the bays, keeps everyone on the "same bus," and creates a workplace where every person understands their role, respects the team around them, and contributes to the same goal. What You'll Learn Why the front counter and specialists must operate as one team.How daily huddles and short training sessions keep the team aligned.Why the 1:00 PM check-in can prevent late-day customer surprises.Why a "no-update" update can be one of the most valuable customer communications.How to respond when customers arrive with AI-generated or parts-store diagnoses.How respect, communication, and accountability create confident professionalism. Building a world-class shop culture doesn’t require a massive budget or a complicated organizational overhaul. By committing to these small, consistent actions, you can transform your shop from a high-stress environment into a thriving, unified business that both your team and your customers enjoy. Bree Wismer, Service Advisor, Frontline Culture Leader, Empower Automotive, Traverse City, MI Trevor Hinds, Operations Manager, Dispatcher, Workflow and Culture, Empower Automotive, Traverse City, MI NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/ Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/ You’re probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field Theorywith Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numberswith CPA Hunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker:<a...

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Remarkable Results RadioSeptember 1 · 46 min

Rapid-Fire Automotive News: AI, EVs, Autonomous Vehicles, and the $19B Trade School Boom [RR 1107]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode How quickly is the automotive repair industry changing, and are you ready for what's next? Tom Ham, shop owner and founder of the Automotive Management Network, joins Carm Capriotto for a fast-paced conversation covering 12 major trends shaping the future of auto repair. From autonomous vehicles and solid-state batteries to the changing value of trade careers, AI, government regulation, 3D printing, and vehicle reliability, Tom and Carm explore the technologies and economic shifts shop owners need to understand. What You'll Learn How autonomous vehicles could reshape vehicle safety and the repair industry.What advances in solid-state batteries could mean for EVs and vehicle range.Why trade careers are gaining momentum as technology changes traditional employment.How the technician shortage is creating new opportunities for shops to develop talent.How government regulation and emissions enforcement could affect vehicle owners and repair shops.What current vehicle reliability trends reveal about today's automotive brands.How 3D printing could help shops solve parts availability challenges.Why AI is becoming a powerful tool for reducing friction and improving efficiency.Why shop owners need to stay curious and adapt as automotive technology continues to accelerate. The automotive repair industry is changing faster than ever. The shops that thrive will be the ones willing to understand emerging technology, embrace new tools, develop their people, and continually rethink how they operate. The future isn't coming someday. It's already showing up in the service bay. Tom Ham, Automotive Management Network. Tom’s previous episodes HERE. Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

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216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors

216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors August 26th, 2026 - 00:54:51 Show Summary: Strong phone skills can turn more incoming calls into appointments while building trust from the first interaction. Consistent call reviews give service advisors a clear path to improve without making coaching feel like punishment. AI call analysis reduces the time required to find useful coaching opportunities and helps owners identify patterns across their team. Positive reinforcement also matters because great calls give advisors examples they can repeat. Simple habits like smiling asking for the appointment and using the customer’s name can dramatically improve the experience. Better phone performance ultimately supports stronger customer relationships higher appointment conversion and long term shop growth.   Host(s): Jimmy Lea, VP of Business Development   Guest(s): David Boyd, Founder & CEO of Callinbound Tonnika Haynes, Owner of Browns Automotive, Downshift with Tonnika Haynes Show Highlights: [00:04:00] – Listening to real calls reveals missed opportunities that owners rarely see. [00:10:00] – AI identifies coachable calls without hours of manual review. [00:14:00] – Consistent coaching creates awareness before advisors answer each call. [00:17:00] – Replace a hard no with a plan focused on customer needs. [00:24:00] – Help advisors self coach instead of simply pointing out mistakes. [00:28:00] – Every missed appointment can represent significant lost customer value. [00:34:00] – Asking for the customer’s name immediately creates a stronger connection. [00:39:00] – Scheduled call reviews make coaching normal instead of threatening. [00:43:00] – Asking for appointments helped turn successful marketing into a fuller calendar. [00:49:00] – Call tracking connects marketing performance with actual appointment conversion.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/fv9ewVBoSks   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Jimmy Lea: Good morning, good afternoon, good evening, or good night. Thank you for joining. So excited for us to have this conversation today with some really good friends. Everyone, this is to be an interactive webinar. So you're sitting there, you've got questions, you've got concerns, type them into the chat. We wanna be able to ask those questions of our panel today as we are talking about a very interesting topic. And with us today, first, is our good friend, Mr. David Boyd of Inbound Communication. David, how the heck are you, brother? David Boyes: I'm great. I, I, uh, I fully intended to have my jacket on, Jimmy. Jimmy Lea: Man. David Boyes: So excited to be here. We Jimmy Lea: coordinated on this and everything. David Boyes: I know. I, uh- Next time ... I, I was, I was lucky as, as busy as we've been at Call Inbound to, uh, uh, get up and, and organize and dress today. So I really, uh, it's always great to see you and of course, um, uh, we got to visit a little bit out at, uh, Worldpac STX and, uh, man, I tell you what, your wardrobe is always top notch. Jimmy Lea: Hey, thank you. Thank you. We're glad you are dressed today, just don't stand up. Thank you very much. David Boyes: Great. Jimmy Lea: And joining for us in our conversation today, David, is Tanika, Tanika Hayes with, uh, Haynes with Browns Automotive. Tanika, how the heck are you, sister? Tonnika Haynes: I'm doing good, guys. What's going on? Jimmy Lea: Staying alive. Good to see you. Great to see you. Also at STX, what did you think of the, the conference there with Worldpac? Tonnika Haynes: It, it was really, really good. I was not prepared for the size of it. There was a lot of people. People were peopling. So, um, once I got adjusted to all of the crowds and everything, I enjoyed it. I hadn't sat in a class in a really long time, like at an expo. Ooh. I'm usually just walking around and being nosy, but I picked up some good nuggets, so it was great. Jimmy Lea: Beautiful. That's awesome. Well, if, if the STX was a large conference to you, I would suggest that you really prepare yourself months in advance if ever you come out to SEMA and Apex in Las Vegas. Tonnika Haynes: I will be there this year. Oh, good. I keep hear- hearing that, so I don't know what meds I need to be on to take, To take it all in. But Jimmy Lea: we'll- You- Tonnika Haynes: I'm excited about it ... Jimmy Lea: we, we will talk about that because there is more than you can see within a week, and you really only have three days at Apex, four days at SEMA. You want to map out where you're gonna go, who you're gonna talk to, who you're gonna see- And for you, Taneka, schedule some time to sit down and chill Tonnika Haynes: Yeah. I'm gonna have to definitely do that. You're talking about, um, scheduling times. I'm gonna schedule time to go sit in the corner and recoup. Uh-huh. So where's Taneka? She's in the corner. Jimmy Lea: Yep, and, and I- It's David Boyes: scheduled time ... Jimmy Lea: I, I'm gonna work with you on that because I know the corners, I know the places where you can go and, and find some solitude. Tonnika Haynes: All right. Jimmy Lea: I am. Well, our conversation today is in preparation for making your shop better David, I'm gonna kick it over to you, brother. Let's start this conversation with Taneka. David Boyes: Yeah. Let's, uh, let- let's kinda move into this. You know, we're, uh, talking about communication, and there are so many facets that impact the customer experience. I think that it's important to know that, you know, there are tools and there are, uh, from an owner or, and manager's perspective and from a service provider's perspective, there are ways that we rally around making communication better. Um, you know, one of the things that is common at all shops is, uh, the customer phone call. Tonnika Haynes: Oh, yeah. David Boyes: So you winced a little bit. Tonnika Haynes: Yeah. David Boyes: Uh, how many times do we, you know, talk about our phone skills, uh, getting better on the phone, understanding the customer, understanding their needs, addressing their needs? And there's so much, you know, revolves around, uh, the phone calls and, and the way that our advisors and our front office team handles these. Maybe you have a CSR, maybe you have, you know, a service manager. Um, but people are, are answering calls all day long, and this becomes important that we understand who's answering the phone- Mm-hmm ... how they're communicating, what, what's the message that's being shared. Every time that phone rings, uh, that, you know, we like to say that's money calling. So Taneka, let me just ask you, you know, what, what are some of the challenges that you see or the, uh, the successes that you have with your team when it comes to managing and, and, uh, getting better on our phones? Tonnika Haynes: I wanna start by saying, um, I think I listened to my first phone call at my meeting with Jen- Jennifer, with the Institute. I'm currently coaching with the Institute, and that is life-changing- Yeah ... to listen to your team answer the phone. So if anybody's out there and they have not done that, they have not listened in on a phone call, figure out a way to do it. I don't know if it's gonna be a little paper cup and a string, but figure out how to do it. Um, and then I, listening to my own phone calls, and I- I'm the boss, right? I still cringe. And so you never know what's missing from those phone calls, what, what, what is standing out. You know, my team, we would not even ask for the appointment. Like, "Would you like to bring this in today?" You know- Oh ... you ask all the questions, they go through the scripts, but then we found that they were not saying, "Hey, would you like to get that done? Would you like to bring that in today or tomorrow? What works for you?" They were leaving it all to the client to say- Jimmy Lea: Mm-hmm ... " Tonnika Haynes: What's next? What's next?" Hmm. So they were answering the phone, and they were s- being very polite, but they were not closing. They didn't have a lot of words with closing. And so with inbound, I've been able to coach- You know, when you listen to yourself and you're like, "Ooh, ooh." And you can say, "Do you see what you did there?" Or even, 'cause you know, the team can listen to their own phone calls. "Oh, I see what I did there. I see where I dropped the ball." So that was, opened up a whole bunch of eyeballs around here. Well- It's like, "Oh, it's Monday, it's time to listen to phone calls." Like, "Ah." But you just increasingly get better over time. Jimmy Lea: Oh, it's so true. And, and the ability, Taneka, the ability to have calls from today- Tonnika Haynes: Mm-hmm ... Jimmy Lea: or from yesterday or, or even the day before. Uh, there was a time a decade ago when we would have to listen, as coaches, we would listen to calls. Listen, listen, listen, listen, listen, listen, listen. We're trying to find a coaching call, a call that is coachable, and this might be a call from two weeks ago, three weeks ago. Mm. The advisors are going, "Dude, oh man, that's forever ago. No, man, I, I don't do that anymore. I'm not like that." But David, I, I think you kind of solved a bit of that problem with your phone services. David Boyes: Yeah, thanks. It, you know, it's, it's important to, to recognize. I think every owner I've ever talked with has a similar issue. It's... And a lot of it rev- revolves around time, right? Are, are we aware of what's actually happening- Jimmy Lea: Yeah ... David Boyes: on the front line? Mm-hmm. And, uh, some of it is, uh, I wanna keep this a little bit at arm's length because I, I can tell you as an owner, I will have an emotional response when I listen to that phone call. And Taniki, you brought up a great point. For owners and managers here that are on the phone, please listen to your own calls. Yeah. Do it at least one time. Tonnika Haynes: Yeah. David Boyes: Well, twice. Have to Tonnika Haynes: bite the bullet. Just do it. David Boyes: Yeah. Just do it. And, Tonnika Haynes: and, and be ready. Just like- ... just like, "Oh, that is me." Yeah, that is you. David Boyes: Do it- Yeah do it twice because the first time that you listen to a call, uh, it's gonna just be weird, right? So listening to myself on recordings is always weird, but there's this heavy lift of time, right? Am, am I aware of what's actually happening on the front line, and how are we interacting with customers? And then do I have, do I have a mechanism to understand what's my expectation? As an owner, um, you know, it, it's important to establish that expectation. Maybe you're working with a call coach, maybe you've been in trainings yourself. It's, it's ideal to have a method by which you're going to measure your call handlers. And, um, you know, we wanna be professional. We want to build confidence and, and build rapport with these customers. It doesn't have to be fast, but typically- Mm-hmm ... you know, an incoming call from a customer is likely an appointment setting call or a status call. We're gonna set that status call, uh, bucket aside for a second 'cause we wanna be in front of, uh, status calls instead of having customers call us. But if you're listening to these and you have that rhythm around it, uh, we understand how these small habits can build on one another. Am I, am I smiling when I answer the phone? There's something physically that hap- When I, when I physically smile, there's something that is noticeable in the way that I'm communicating. And, uh, am I, am I clear? So what are the expectations? You know, uh, if you watch your advisors, I have, uh, my little cordless handset here. If they tuck their phone in like this, and, and you know, they're, they're trying to multitask Listen to those calls because likely it's very, very difficult to hear on the other side of this. So listening to calls, uh, helps us understand how, you know, how we conduct ourselves, how we conduct business, how am I representing the business that I, you know, that I'm working at as a professional. But also, what is the customer hearing and what is the customer's experience? So, um, these are, uh, important points, and it starts by listening. Jimmy, you brought up a, um, an important aspect here. Historically, we would listen to call after call after call after call to try to find something I can use to coach. So Taneka, you might do this. You've got a call recording system. It doesn't do much but just record those calls, and now I have to go through this, this process to identify a coachable opportunity. And this is now I think where we can move effectively into technology, right? We all hear so much about AI today, and what's really nice about, uh, having, you know, a, a phone system that records is now you have an asset, and you can use that asset to do something more with it. And we can use AI to help that heavy lift of time and, you know, take 90% of the time requirement off. So instead of having to spend 30 minutes, I might have to spend two or three minutes to take that call, sit down with my service advisor, go through this, and have a meaningful, constructive conversation about the things that work well. Jimmy Lea: Yeah. I, I love, David, that your software makes it so easy to find these coachable calls so much faster. A- and Taneka, that's just gotta be a lifesaver for you as well, coaching your service advisors. Tonnika Haynes: It is. I remember, um, speaking with a friend, fellow shop owner, and he's like, "I need you to set aside a time." And so what I did is on my calendar, on Wednesday, that's the day that I sit down and we go over phone calls. And so, you know, you got the dashboard, and that dashboard will say, "This is a coachable call. This is a coachable call." And it is a habit for me as the owner/manager, um, to make sure that I'm staying on top of it all the time because we'll slip into old habits, right? So me listening to the calls and bringing the service advisor or, um, or bring Jay in and say, "Hey, let's listen to this. Let's see how we can get better." You know, you continuously improve on it, and you don't slide back into old habits. Because I'm not on the phone as much anymore. If I have to answer the phone, I know personally, and everything's at stake for me, I slide back into old habits. So we all are capable of it, and so having that dashboard in front of us and said, "Hey, this is a call you need to look at," the service advisor or the person answering the phone does not feel like they're being picked on, but they're being improved upon. So, "Look, I'm just lifting you up. This is what we can do. Do you see how we can make this better?" And it's a we, it's a us, it's coachable, it's there, it's real, and, um, I really enjoy th- that part of the dashboard. Jimmy Lea: Oh, I love that. How often, Taneka, do you send, "This is a really good call"? This is a really good call. I Tonnika Haynes: like a really good call How often do you send that to the team? You know what? Yeah. I probably should do that more. But when I see a good call, I, I, I like to share it. And when I get a good review, like I l- literally just got a good review based off of a bad situation that we were able to turn around with proper communication, and the customer l- literally said, he's like, "The communication... The problem was still there," he said, "but the way they handled it and the communication was key." So he was not satisfied when he left, but the way that we dealt with it afterwards, and that recording of how we guided him through the process, and how we, you know, we apologized, we came up with a plan, apologized again, and kept it moving, and that was a great coachable call. It's like, this is how you handle a bad situation. Look how we won here. So yeah, those are just as important as the, as the losses, as the bad calls. "Hey, this is a good call. G- this is a good call." That balance is super important. Yeah, it balances it. Yeah. And then, you know, it's like, okay, I did that right. Even when that client is a client that does not belong to you, and you can hear them tell the customer, it's like, "Hey, you know what? Appreciate your call, but this isn't the place for you." And that's not the word for word, but, "Hey, you handled that good. Thank you for saving us from a nightmare." Jimmy Lea: Yeah. Tonnika Haynes: Amen. Share it with your team. So you gotta share the wins and the, the misses. Jimmy Lea: Yeah. And, and, uh, for a lot of people, I think they struggle in the creative. So if they can hear it, that it's already been done, they can duplicate. Sure. They can mimic. They can do the same thing over and over and over again. So the more we send these beautiful calls, "Oh my gosh, you guys did so well on this phone call. I, I love this part, this part, and this part," they're able to duplicate that, and they'll do it over and over and over again. And then, then you're- The mistakes that are being made become much less because you're showing, you're, uh, mirroring to them these are the really good calls that we wanna hear. Tonnika Haynes: And, and sharing that when you're going over a call, you got the good call here, we can work on this call, but this is another good call. You know, we talk about giving that sandwich. Yeah. And so that's another opportunity you can give that good sandwich. So when it's time to come in on Wednesdays and listen to your phone calls, you're like, "Ooh, I know I got one coming and I think I know which one it is." And then you're like, "Yeah, but you got this one too, so you won here, and, uh, we missed on this one, but next time it's not happening." Right? Right. So it's, you know, it's all in coaching. Jimmy Lea: Oh, David Boyes: it's so true. You just said something that's super important, and, uh, ooh, I think I know which one this is. Tonnika Haynes: Yeah. David Boyes: Um, there, there's a lot to unpack there. I, I, I love the, the good with the bad. We'll talk about that more too, but, um, creating the awareness. So consistency wins, and, um, I'll say it again, be consistent with the process because consistency wins. And when you have that rhythm where it's familiar and it's expected, we're gonna sit down and we're gonna listen to calls, we're gonna go through this, identify the opportunities, um, it's not good and bad calls, it's, you know, it, it, uh, we call them top calls or champion calls and coachable calls. So a coachable call isn't inherently bad. Maybe we even got an appointment. Tonnika Haynes: Mm. David Boyes: Right? But there's, there's opportunities. So, uh, when we have that rhythm and it's expected, what's really important about what you just said is the awareness. So when I go to pick up that phone, is this the call that Tanika's gonna be talking with me about tomorrow or, you know, Wednesday, whatever our rhythm is? It, it will begin to create that moment of pause that as an a- an advisor when I'm picking up that phone, I can take that breath. Yeah. I can, I can, uh, let that, uh, you know, that technician that just blew me up Tonnika Haynes: Let 'em David Boyes: go. I can let that slide off. I can shake that off. Yeah. And I can focus for a moment to make sure that that customer knows right at this moment they are absolutely the most important person to me right now. Tonnika Haynes: Mm-hmm. David Boyes: So that's an important message to convey over the phone, our, uh, the, you know, the way that we speak, the words that we use, my en- excitement and enthusiasm about being on that call all comes through. So as we get through this rhythm and we develop the consistency and it becomes normal, now I've got that awareness on my team that, hey, this next call I'm taking, I'm gonna have the moment of pause to focus because this might be the next one that, that we're reviewing. I want this to be a positive call that, that Tanika's coming to me and saying, "You did really well on this one. Let's continue to develop this," and, you know, replicate the things that are working well. Instead of, "Hey, there's some opportunity here. You know, you didn't ask for the appointment. You were, you know, pricing over the phone. You said 'no'." No comes out in a lot of ways, doesn't it, Tanika? Where- Tonnika Haynes: Oh, yeah ... we, David Boyes: we might be telling somebody, uh, "You know, I'm really busy right", or, or, or "W- we, we're really busy right now, I can't get you in until Friday." Tonnika Haynes: Yeah. David Boyes: That's, that's, we might as well just say, "No, I can't help you." Yeah. Tonnika Haynes: Yeah. You, that's, that's all they heard was the no. Um, even if you give... And, uh, everybody knows that I'm, I'm big on nos. Like, I can give you a no where there's some healthy nos, but then there's some nos and you have the customer saying, "Hey, um, m- my brakes are making the noise and it just started." And he's like, "Oh, no, I can't see you till Friday." He's like, "Yeah, but I'm gonna die before Friday. I wanna see somebody now." Um, so you don't, you have to learn how to coach them and say, "Yes, so bring that in. Let's take a look at what you've got, and then we'll come up with a plan." You didn't promise that it was gonna be today or tomorrow, but you said, "Bring it in. I'm worried about your safety. Let's see what you've got." Yeah. "Let's see if you should really be concerned about that check engine light. It might be a EVAP code." They don't know that, "But go ahead and bring them in." So and then you, like you said, the cadence in it. This, I'm not gonna make you any promises over the phone, and I would literally say that. "Hey, I don't wanna disappoint you by making a promise that I can't keep. So don't- Yeah ... don't make me, don't put me in that hole. But I need you to go ahead and bring that in to me as soon as you can. Um, and let's scan it. Let's see what you've got, and let's see if you should really be worried, if you can make that trip or we need to bring you in right away. We will help you come up with a plan." So just that solid no. "No, I'll see you Friday." Jimmy Lea: He, " Tonnika Haynes: Meh. No you won't." Yeah. Like, so that's support. That's Jimmy Lea: my- David Boyes: It, it becomes very collaborative in what you just said. Hey, let, let's make this about you, let's make this about your safety and your confidence to drive that vehicle. Maybe you gotta get across town and your commute is 30 minutes. Let's make sure that your vehicle is safe, and then once you're here and we make sure you're safe, let's talk about, uh, when we're gonna have that on the schedule. We'll get that vehicle in Tonnika Haynes: and prepared. Yeah. What are the next steps? Yeah. So let's go ahead and get- let's get your nerves calm- Mm-hmm ... and then let's come up with the next step. Let's come up with a plan. Us, us, us, we, we, we. So Jimmy Lea: yeah. Yeah. Oh, I love it. I love it. And, uh, you talk about s- building a solid foundation for this, the solid foundation for their skills so that the, the ongoing training you're doing really builds on that foundation. Uh, we've got a three-day service advisor with the institute. We're gonna give a shout-out to the institute here right now. So everybody grab out your smartphones, scan the QR code if your service advisor needs a solid foundation. Thank you, David. If you need a solid foundation- Registered now ... and you need to start with... Yeah, get registered. I know you've been to a couple of these, David, 'cause- I have you've talked about all the skills here just really, really well. If your service advisor needs that and you need to go from zero to hero very quickly, this is an intensive that you wanna send your service advisor to, and it will be at headquarters in Ogden, Utah. Fly right into Salt Lake, and, uh, and we got you set up there in Ogden. So, yes, David Boyes: scan that. It's a beautiful drive up from the airport. This class is, uh, it, it, it will help establish the, the fundamentals to build on. Yeah. So you come here, it's, you know, it's boot camp, right? We're, we're going to make sure that we're establishing the expectation and give you something to build on as the owner. Send your service advisors in here. Uh, they'll get those fundamentals, and then you'll have, you know, these, these mechanisms, uh, to improve them over time. I promise you it'll be a, a real game changer for your frontline. Tonnika Haynes: Well, you know what? Beautiful. I wanna piggyback on that. Um, and I wasn't coached to saying this. If they've already been, send them again. Jimmy Lea: There you go. Mm. Tonnika Haynes: Send them again, because here's the thing that I know, and I'm just gonna make it simple. I want you to think about your favorite movie. Like when, when I was in the 20s, for me it was Friday, the movie Friday. And then we watched that movie every Friday after work with the crew that I worked with, and it was just the most ignorant movie and the best movie for my generation. Each time I watched that movie, I would see a different thing. So I want you to think about your favorite movie and, or v- your favorite comedy. Each time you'd watch it, you would pick up something else. So it was like, "Oh, I didn't see that that last time." So even when it comes to training, "Hey, I did this three-day class and I did it a year ago. I grew." Jimmy Lea: Do it again. Yeah. Tonnika Haynes: Do it again. Do it again. You, you're never too mu- uh, there's never too much coaching. So just do it again and you'll see it from a different angle. I just wanted to say that. Yeah, 'cause, um, there's been some classes that I, I take, and not just this one, but other classes, like, let me take that class again. Yeah. And you're like, "Aha. I didn't remember that from last time." Yeah. I didn't implement that from last time, 'cause we, you guys tell us, and coaches will tell you, "Just go and implement one thing. One thing." I mean, watch those changes, and then the next time you take the class, let's do one more thing, maybe two, and get, get a little bit better. Right. Jimmy Lea: Yeah. So speaking of training, ASTA, A-S-T-A, is coming up here real soon, Taneka. Real Tonnika Haynes: soon. We're less than 30 Jimmy Lea: days out. Let's give them a shout-out. Tonnika Haynes: Shout out to ASTA. Those are the people, not the people that made me, but it's my just one, my just one thing that I took away from there each time has helped build me to where I am. And I am, I cannot say I would not be where I was without them. But I would not be where I was, where I am without them. From those, those people that I met, the village that I met, meeting you, meeting my first coach, just meeting my, my industry brothers and sisters that I can call on at any time when I'm about to flip out, or when I have a win. 'Cause you know as owners and when, when you're a little higher, you can't share your wins with everybody without some jealousy. True. Yeah. So when you have a win and you have that community to call on. Mm-hmm. So yeah, ASTA is the place to be, September 24th to 26th, right here in Raleigh, North Carolina. So I hope somebody shows up. And, uh, I wanna meet some... Well, I know Jim. I'll be there. Jimmy will be there. You will not miss him. David Boyes: He'll have the jacket. Tonnika Haynes: He will have plenty of jackets on. It is a fun atmosphere, lots of community, lots of learning and growing. Jimmy Lea: Yeah. Yeah. We're gonna have a jacket war, so anybody who wants to play. David, you're bringing your jacket, so David Boyes: who wore Jimmy Lea: it best? Yes. Yeah. David Boyes: Yeah. I, I wanted to make sure that we were gonna f- uh, be able to carve out some time to do the who wore it best. Tonnika Haynes: Oh, David Boyes: always. I think, so B- Benji will be involved. Brett will probably be involved, right? Mm-hmm. And, uh, you, you two- Mike Allen ... Mike, okay, Mike, yep. Tonnika Haynes: I, I, I feel like we should have a girls version of this, 'cause you know, if the women got involved- Jimmy Lea: We always lose Tonnika Haynes: I mean, we would just throw you guys under the bus. Jimmy Lea: It's true. We tried that, Tanika, and you swept it. Yeah. You swept it. There, there was no- Tonnika Haynes: I don't wanna do that to you guys ... competing with Jimmy Lea: Tanika. Tonnika Haynes: I don't wanna do... Yeah, I don't wanna do that to you, so we'll, we'll figure it out. Maybe I'll make a f- couple phone calls and text messages and see what's up. David Boyes: Yeah. Speaking of phone calls. Speaking of phone calls. Tonnika Haynes: Throw that back in. David Boyes: I have a question for you. Yeah. Yeah. That's, hey, I couldn't have asked for a better softball there, but that's great. Um- ... thinking, thinking about the coaching process, you know, I, I, I had mentioned before it can seem a little uncomfortable, even as an owner. You know, listen to two calls, because that first one, you're gonna be so- Mm-hmm ... consumed by how weird I sound on the phone, right? So, but when you, when you started this with your team, what, how was it received? What were some of the, the challenges, uh, do, you know, h- what feedback did you get about listening to calls and going through the analysis? Tonnika Haynes: So I wanna say that when I first did it in, in coaching, so in a group setting, and you're listening to your team, so they call in, they have to do a call and they'll record a call. And so it's like, "Oh, well this time she did this, and this is the excuse." You wanna come up with excuses. You wanna defend- Right yourself. I wanna defend my shop. And so that service advisor's gonna wanna defend him or herself. Like, "Oh, well, you know, that customer and this was that." I was like, "No." So you get past that, and it's like, okay, like I said, you give the sandwich. Okay, so this is a great call. You tell me what you could have done, could have done better in this call. Right. 'Cause I don't wanna be in... 'Cause if you go into attack mode and say, "Oh, you should do this better, and you didn't follow the script, and you, you, you, you, you," you're gonna get somebody that's gonna put up a guard and be like, "Whoa, whoa, whoa. I did my best." So I'll say, "I know you did your best on this, this one call, and you did a great job on this call. What happened, brother?" Balls in your court. Tell me how you can improve on this. Mm. What do you need from me to help you improve here? Was there a distraction? What was, what was the problem? So I kinda feel like I can teach them to self-coach. Jimmy Lea: Yep. Tonnika Haynes: I'm, I'ma give you a whole toolbox. You've got this toolbox. You know what a good call to- sounds like. Like, you also have a mirror. There's a mirror right there. Look at yourself. You've got reminders. I've got sticky note reminders on each, each person saying, "Don't forget to ask for the sale." What happened? "Oh, man, I was distracted, I sh- I should've..." Yep, you should've put the mouse down. You should've put the mouse down. So usually people will first get defensive, same. Mm-hmm. Um, then the defense mechanism starts to come down. Say, "All right, okay, so how do we fix this so next time I cannot find a bad phone call?" Jimmy Lea: Bingo. David Boyes: Yeah. Jimmy Lea: I love it. It, yeah. I love that you have a mirror there and you have sticky notes there helping as well, Taneka. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. That's, that's so good. ' Tonnika Haynes: Cause we forget. And- And it's okay- Oh, we do ... 'cause we get busy. But the Jimmy Lea: more Tonnika Haynes: we work on it- And I, Jimmy Lea: I, you... I'm certain that you guys have heard this before, that a fake smile is better than a real frown. Tonnika Haynes: Yes. David Boyes: Yep. Tonnika Haynes: Yes. And I'm really good at that. And so I've learned that because I've been doing it a very long time, so people know that I can really make you... I could, like, really fuss you out, and I would sound so sweet 'cause I'm smiling at you the whole time. "Well, you know what, Jamie? I think that was the stupidest thing you've ever said." Jimmy Lea: And if you do it with a smile, you can Tonnika Haynes: get away with it. And you're doing it with a smile and, and when you're shaking your head. So that smile makes a difference. And when I'm- It does ... picking up the phone out of an emergency, if they are busy up front and I'll see that phone ringing, and I pick it up and I'm not ready personally, I'm not ready to answer that phone, and it's a client that knows me, and I'm not smiling, I will get a, "Hey, Taneka, what's wrong?" You Jimmy Lea: okay? 'Cause Tonnika Haynes: they, "You okay?" And I'll say, "Oh, I'm sorry. I was distracted." 'Cause that's usually what happens, you're distracted, or that service, that, um, technician just rubbed you the wrong way or something's happened at home. So but once you put that smile on- You just fake it till you make it. And now you, I usually don't like to say that, but sometimes you do have to fake it till you make it. Like, yeah, absolutely. And use those words of, those positive words. Absolutely. Let's look into that for you. Yeah. Yeah. Jimmy Lea: Sure. I love it. Love it. We talk about the phone call and how much it's worth. Uh, Bimmer PhD Motorsports is saying, "Can we dig into that a little bit?" How much does it cost to get that phone to ring? How much does it cost to acquire a new customer? You talk about the mindset and you talk about the service advisor- Mm-hmm ... and the smile that's needed to be there, fake or real. How much is that phone call worth, Tanika? Have you analyzed any of that in your shop? Tonnika Haynes: So that was actually a, um, something we did in the 20 group with my coach Jen. We went through that and we calculated how much it costs to sh- get that phone to ring. And I really wish I was prepared and I had that number for you. But once you realize that number, share it with your team. Jimmy Lea: Yeah. Tonnika Haynes: And then, uh, the institute probably has, um, a blueprint on how to figure that out. So you're looking at how much your website is, your Go- Google ads, any form of marketing that you have out there, down to the phone bill. Jimmy Lea: Yeah. Tonnika Haynes: How much does it cost to make that phone ring? And once you see it as the owner, you're gonna be like, "Whoa." And you share that with the team. Like, every time that phone rings, it costs me this. And then also think about your ARO. Jimmy Lea: Mm-hmm. Bingo. Tonnika Haynes: And every time- Yep, yep ... we do not get a y- yes, and we don't get that client through the door, we lost $850. Potential $850, potential $1,100. Jimmy Lea: Yep. Tonnika Haynes: So once we start thinking about, you know, everything, everything's not about money. It is That Jimmy Lea: we keep score. Tonnika Haynes: It is how we keep score. Yeah. Like, you know, we, we talk about we've got the metrics on the dashboard. Numbers don't lie. People do. Your emotions will. David Boyes: Yeah. Tonnika Haynes: It costs me $75 every time that phone rings. Mm-hmm. And when you ring it, and when you land that deal, that's a potential 850, or whatever your ARO is, or whatever- Yeah ... that's what it is. And that's, and how long does it take to get that one client to get through the door? Yeah. And also think about how long you can hold onto them as a client. How many years Jimmy Lea: are you gonna- Tonnika Haynes: What's the lifetime value of the client? What's the lifetime of that client? Jimmy Lea: Yeah. Tonnika Haynes: So that smile when you answer the phone, yeah, that's worth a lot of money. Jimmy Lea: Tens of thousands of dollars. Tonnika Haynes: Tens of thousands. So go ahead and put your Vaseline on your teeth- Jimmy Lea: Mm-hmm ... Tonnika Haynes: and, and start a- smiling. Jimmy Lea: Yeah. That's an old theater trick. Yes. Are you a, are you a musical theater person? Tonnika Haynes: No, but I just know about- Where are you pulling that from? ... Vaseline on your teeth and, 'cause you get tired of smiling. You, you know, at the conference, you have this whole muscle thing. You're like... Jimmy Lea: Uh, yeah. Tonnika Haynes: Keep s- keep, just keep smiling, smiling, smiling. Jimmy Lea: That's right, David Boyes: Dorothy. Those are important numbers, uh, to know how much does it cost to get that phone to ring. Tonnika Haynes: Mm-hmm. David Boyes: Uh, in some cases it can be, uh, you know, several hundred dollars depending on really all of those factors around generating those phone calls, and then what that ties into when the phone does ring, um, and we don't ask for the appointment. Has that $850 or $1,100 just walked over to my competitor across town? Yeah. But it also sets the stage when we're talking about coaching and development to bring it back to what's in it for me. As a service advisor, you know, most high performing shops are incentivizing their advisors on these, you know, these GP numbers and, you know, there might be other metrics on Google reviews, maybe have spiffs for these different things. It all requires us to generate the appointments and get those vehicles in so that we can have an inspection and we can, you know, generate the, the estimate and ultimately have a sale, and then make this an amazing experience for the customer so they're gonna come back next time. Tonnika Haynes: Mm-hmm. David Boyes: Uh, at the very front end of the phone call, you know, it, it takes X number of dollars to make the phone ring. When that phone rings, the customer, if they're a first time caller- Uh, they're likely y- we as, as a business are likely setting the stage within that first 15 to 20 seconds for the length of our relationship. So based on those initial interactions, we're going to begin setting the stage of how well this customer visit is going to go, uh, how much that we're developing trust with this customer. Do they trust me as an advisor? Do they trust this business, that we're experts and we're gonna help them, and we're gonna do so in a, in a fair and meaningful way? And then also, uh, we're going to set that basis for a repeat customer. Jimmy Lea: Mm-hmm. David Boyes: So that, that's where we get into the, the longevity of our relationship. Interestingly enough, so much of this happens at the very first moments of that very first phone call. And when we acknowledge that as a service advisor, I'm like, "Oh, that does tie back to the paycheck I get." As a business owner, "Wow, that ties back into the stickiness of my customers." I love, you know, repeat customers. I love repeat business. So we wanna drive these skills up front. Uh, Taneka, you talked about, you know, sitting down and going through, um, some of these calls and the, the service advisor reaction. Have you really developed and, you know, share your expectations on how you'd like the, the phone answered? I'm not asking about a script. Tonnika Haynes: Mm-hmm. David Boyes: But like that flow, right? We don't wanna create robots. Right. What have you done at, when you, you know, train and develop your team on here's what I would like to hear from you? Tonnika Haynes: So I haven't honed that in 100%, but I, I do know that we wanna thank them for calling. David Boyes: Mm-hmm. Tonnika Haynes: We wanna know how did you find out about us? Great. Is this your first time calling? How'd you hear about us? So, so we can track that, right? Yeah. Was it a repeat? Was it a neighbor? Was it a Google? How did you... Was it a postcard? How did you hear about me? Um, what can I help you with, and how soon can I get to it? Can you bring that in today or tomorrow? And, um, and smile. So I have these little things that I want them to say that's on the side- Yeah ... of their computer, and I don't want you to sit there and read and just say, "Oh, well, yes, sir, how can I help you today?" I want it to flow naturally because that's who we are as a shop. We- we're not a scripted shop. We're, we're a bunch of goofy people, actually. People. We just happen to fix cars. Um, and that's who we are. Yeah. And I want that to come through. I want you to be friendly. I want you to re- when they come in with the cat or the dog or whatever, please not a cat, but the dog. I want you to put in the notes, this is, this is that customer's name and this is what their dog's name. If they refer to their, their car, "My car's name is Pearline." If you called my car by his name, I'm not taking it nowhere else So I want you to build that relationship. And so I don't have a script and I don't have a formula yet, and maybe I should work on that. And, um, we do have like a SOP. Yeah. Probably should do a better job at that. But then what you just said made me raise my eyebrow, like, I should do better with that. But we do have some things that I'm, that are non-negotiables. David Boyes: You've got your flow there, which is great. Mm-hmm. And I think you're, you're doing better in that than, than- Yeah ... uh, some owners that, that we talk with. I encourage, I encourage everybody to have a flow, right? Yeah. We, we wanna kind of go through the conversation. I'll tell you the number one, um, deficit that I hear within the first probably 10 seconds of a phone call is asking for the customer name, right? So- Right ... "Thank you for calling ABC Automotive. How may I help you? Um, yeah, I can help you with that. My name's David. What's your name?" Jimmy Lea: Mm. David Boyes: It's so simple. Yeah. And, uh, I listen to call after call after call. I mean, these, they, they pop out because of our AI call analysis, but where we go through this whole process and we've had a 90-second call or a two-minute-long phone call, and at no point ask the customer name. Tonnika Haynes: Right. And then you assume that the name on a caller ID is their name. David Boyes: Mm-hmm. Right. Tonnika Haynes: That, that's a problem, too. I know that we were doing... I was doing it as well. Yeah. I would do it as well. David Boyes: Yeah. Tonnika Haynes: But, um, and, and with that, I had a little challenge saying, "Hey, I want to see you guys' name on the, the review." Yeah. And it really bothers me when a client calls to check on their car, and I have to, have to answer the phone, "Hey, who was your service advisor?" "Uh, I don't know." What? David Boyes: Mm. Tonnika Haynes: They need to know your name. David Boyes: Mm. Tonnika Haynes: So I had to make sure that everybody had their own business cards when the car was dropped off. "Hey, my name is Stuart. This is who you should call to check on your car. Everybody here can help you, but I'm the main person." So I think a lot of people just don't do that, and say, "Hey, well, my name's Tanika. Who am I speaking with?" Great. "Have you been here with us before?" David Boyes: Mm-hmm. Tonnika Haynes: You know, if it doesn't pop up on the caller ID, "Have you been here with us before?" Yeah. But the caller ID pop up, that's a game changer. Am I skipping ahead? Should we not go that far yet? David Boyes: No, you're fine. Yeah. Tonnika Haynes: Thank you, David. Yeah, just be ready. Yeah, be ready when, when David Voigts calls Brown's Automotive, and you call and say, "Brown's Automotive. This is Tanika. Hey, David, how can I help you today?" What is that? What are you doing? You knew I was calling. You know, like- Yeah ... yeah, caller ID exists. People forget about that. David Boyes: Yeah. Tonnika Haynes: But- They do. They do. But it, it's just extra special. Yeah. And that's what the caller ID... I know one thing I do when the customer's walking in, and if I know I have a blue Toyota Coro- Corolla coming in at 9:00. "Who is this coming in?" Yeah. "Hey, Mrs. Such-and-such. Good morning. Oh, hey." Instead of saying, "Can I help you?" Yes, you can help me. That's why I walked through the door. David Boyes: Mm-hmm. " Tonnika Haynes: Hey, M- hey, Mary David Boyes: Jane." Or, "Hang on a second. I'll be with you in a second." Tonnika Haynes: Yeah. No. David Boyes: Don't do that. Tonnika Haynes: Don't do that. David Boyes: Yeah. Tonnika Haynes: So, um, there's a lot to be said about customer service, and there's a lot to be said about s- calling people by their name. Jimmy Lea: Amen. Tonnika Haynes: Yeah. David Boyes: It creates familiarity. Yes. And, uh, when, when we have familiarity, we have a relationship. Mm-hmm. It's in- it's potentially implied. But people love to do business with, with the, the folks that they have a relationship with. Mm-hmm. And they're inclined... You know, this is the fun thing about consumer behavior and human behavior, is when I have a great experience, I wanna rally my friends around that too. I want to include them in the joy that I get to experience when I come see Tanika and her team. Yeah. So I'm gonna- I, I'm gonna be much more likely to tell folks about it. If I have a meh- Meh ... average experience, it's probably not gonna come up in conversation. I'm not gonna stick my neck out there. But, um, how do we do that? Well, we address people by their name. We know when they're calling, right? I might even be pulling that up in my shop management system or my CRM. Just the s- the second the phone rings, it's gonna pop and present that information. "Yeah, I saw you were in three, three months ago, and we had looked at, you know, X, Y, Z on your vehicle. Should we add, add some additional time to take care of that this time?" Right? It, we have an awareness. They have confidence in us. We know them as a person. We know their vehicles. And now we're, we're joining together with our customers. Mm-hmm. Yeah. Uh, at, at a common goal, right? And it comes back to their safety. Well, Tonnika Haynes: so what'll happen is you'll get a client, and, um... Sorry about the background noise. That's all right. You'll get a client, and they're not thinking about their car. They, they, they've grown to love you. They've grown to know you. They know you by your name. And then you made the recommendations last time. They trust you enough that they are just gonna be like, "Okay, whatever. I'll talk to you about it next time. Tanika's gonna remember that for me." Say, "Hey, Miss Mary Jane, you remember we talked about..." "I don't remember we talking about." "Well, here's a copy. I'm gonna send that over to you. We're gonna look at it, these things again." Yeah. It's just like having a whole system, and then you become that person. It's like I don't have to remember what my car needs 'cause Tanika and her team have the history, and they know me by my name. David Boyes: Mm-hmm. Tonnika Haynes: Right. And they're gonna take care of me. David Boyes: The paradigm shift there is I, you know, as a service advisor, I'm the expert. Tonnika Haynes: Mm-hmm. David Boyes: As the service manager, I'm the expert, right? You've come to me because of our and my expertise, and I'm sharing the belief that you wanna be safe and you wanna care for your vehicle. So allow me to make these recommendations. Allow me to, to keep that, those notes about our previous interactions so that when we meet to, when we meet again, we can make sure that w- you know, we're, we're not starting from zero- Tonnika Haynes: Mm-hmm David Boyes: that we already have this information available, and we're going to improve that experience. Tonnika Haynes: Yeah. David Boyes: Um, on the, on the call coaching side of it, um, you know, I, I think at some level you've kinda normalized it in your shop, and I'd love to learn more about how, you know, how did you do that? It's, it's not typical, I would say, that people are just, like, rallying around, "Let's listen to calls," right? 'Cause part of it is, you know, the exposure or this kind of fear of judgment. But once you normalize that and make it consistent, um, I'd love to know how you've done that and, and keep the, uh, the Big Brother mentality out the door. Tonnika Haynes: Well, I don't, well, we've got cameras, and we've got these things recording the calls. And, and first of all, these calls are not being recorded to get you. These calls are recor- Yeah ... recorded to cover your butts from that crazy person that swear they didn't say it. Mm-hmm. These calls are recorded to make you better. Um, I remember Chad say, "Hey, just put it on the calendar. Just put it on the calendar." It's like ha- having that one-on-one for the first time. Nobody knows what to say or to do. I'm not trying to attack you. I'm just trying to make you better. So let's just... I listened to my call. Be vulnerable. Me. Hey, Jimmy Lea: Yeah ... Tonnika Haynes: you don't wanna listen to your call. I didn't wanna listen to my own call. But let's, let's do this. It's just on the calendar. And like I said, the defense will just break down a little bit at a time, and I found that with my one-on-ones again. Like, we do a first Monday one-on-one. If I was late or if I skipped the one-on-one, they're like, "Well, why did, I didn't get my one-on-one. Am I in trouble?" They look forward to it. Everybody wants positive reinforcement. Amen. So if you keep it positive, and then some- like, "Hey, I looked at 10 of your calls, and out of the 10, only 3 of them were coachable." Or, "Hey, you remember when we started out, how you would have, like, a 11 bad calls out of 20? Dude, you only got two this time." So make sure we measure it, okay? Schedule it, measure it, keep it going. Know you're uncomfortable, they're uncomfortable, and just say- I don't wanna do this. Nobody wants to do it. Nobody wants to lift that... Well, a lot of people don't wanna lift the heaviest weight for the muscle gain. Mm-hmm. It's gonna be painful, but it's gonna get easier. It's gonna be easier for me and you as the coach and the coachee, or is it a coachee? Whatever. So, I mean, it, it's... I don't know if there's an easy way to put it, but I just know that you just keep doing it, you be consistent, and you let them know if you're uncomfortable. Like I hear shop owners say, "How do you start this one-on-one stuff? How do you start this coaching stuff?" You just start it. And you're just like, "Ooh, hey, I don't know what I'm doing either. Let's do this together." Yeah. "Let's, let's get better together." Like, I'm listening to my calls too. We're all getting better together. So I would just say start it, put it on a schedule, make it, make it pop up, show up. Yeah. Wednesday, coaching calls. Jimmy, one of the- Schedule it. It's ready to go. David Boyes: Yeah. That, that's perfect. I, I, I love the perspective too. And Jimmy, one of the, you know, the things that I share with owners consistently is be consistent. Mm-hmm. So I think the, the technology drives that, right? We're delivering an email with, you know, here, here's a, a top call, here's a coachable call. Here's some additional information. So delivering that is important, and the technology really helps us drive that consistency in this case. So, um, when that, that email comes out, here's a call example, you don't have to do anything with that today, or you can. If you don't, there's another one tomorrow, right? Mm-hmm. And we wanna create that normalcy. And th- this is the part that drives change, is one, you know, we're, we're making this normal. Yep. And Tanika, you were just talking about that, right? We're gonna put this on the calendar. People begin to expect it, right? It becomes normal for them, and that's a super important milestone in the coaching, training, and development process, is that sense of normalcy in the shop. And then, um, u- understanding the expectations and, you know, where do we have the opportunities. Um, Tanika, you know, one, one thought that comes to mind here is, you know, you'd mentioned at the beginning, like ask for the appointment. As you began doing this, you know, what, what did you begin to understand and, and see happening across, you know, the phone calls and across your organization? What patterns began to emerge? And really, what's that aha moment you had where you're like, "This is bringing value to me while I'm bringing value to my team"? Tonnika Haynes: Ooh, that's a good question. So when we start asking for the appointment, you know what? The calendar filled up. David Boyes: Yeah. Tonnika Haynes: Yeah. So the marketing was working. And, um, but the big aha moment... Ooh, that's a good question, Dave. You got me on that one. Should have text me that before you asked me that one. I'd been ready. David Boyes: My Tonnika Haynes: apologies. Phone with you. Aha moments with phone calls. I don't know. I, I really, I can't answer that one for you, but what I do wanna say before I forget the chance, don't get the chance to say it, when they're sitting beside each other up front and they're lis- 'cause they're, everybody can hear everybody's phone calls. Mm-hmm. I can hear them say, "That was a good one. What was that one about?" Or like Stuart would tell Hailey, he's like, "She's, she's had a lot of good phone calls here lately. I can hear the change in the way she's handling the phone calls." So again, um, may have got a little bit off subject, but them helping each other and encouraging each other. Maybe they can only hear one end of the phone call, but there's some key words like, "Oh, you killed that one." Jimmy Lea: Yeah. " Tonnika Haynes: You killed that one." Or making that sale on the phone call. Yeah. "I heard how you delivered that BVI. I heard that delivery. You gave them the good sandwich," and they said yes. Like this morning, she was like, "She said yes to everything." It's like, "God, it's working." Imagine that. Love it. Imagine doing a training, following the instructions, and it actually working. Jimmy Lea: Yeah. Gotta David Boyes: love that. It really is the aha moment too, right? Tonnika Haynes: Yeah. David Boyes: You're, you're going through, you're driving consistency. You have, you know, some form of flow and expectations, and you're learning from one another. I love the fact that- Mm-hmm ... they're listening at least to one side of each other's conversations- Right ... in real time. Tonnika Haynes: I David Boyes: think I'm lucky Tonnika Haynes: with that- And then getting to populate from that ... with my team. David Boyes: Yeah. Tonnika Haynes: I think I'm lucky with my, 'cause they're, they're not in competition, and, um, it's like how do you keep them... I don't know. God blessed me with that, but I'm just lucky that way. But encouraging each other- So. Jimmy Lea: It's good. That's good, Tanika. You, you've set up a solid culture there, solid people. They've got great results. You're listening to the phone calls. Consistency, like David's talking about. You know, um, hearing one side of the conversation helps a little bit, but if you, if you, as an owner, if you're only listening to half the conversation and you are not booked up three, four, five, six, seven, eight days in advance, chances are you're missing the other half of the conversation, and you need to listen to it. So you do need a device, a program, a, a hardware. You need a, a phone system that allows you to listen to all sides- Mm-hmm ... of the conversation. You've g- just gotta be able to do that. You gotta be able to do that. Now I'm gonna give another shout-out here as we work in our marketing. So a lot of times I hear shops talking about their marketing. "Well, my marketing's not working. I'm not... It's not working. It's not working." A lot of times it comes back to the phone call. Mm-hmm. How well is the phone call being handled or treated from an advisor? But speaking to the marketing part, we've got a shout-out here for the institute is holding a marketing intensive this October 26, 27, 28. Tanika, I just got off the phone with Brett Faidley. He is signed up. He is coming out for Mars Conference, so if you wanna get signed up as well, sister, we'd love to have you out here. Tonnika Haynes: I gotta get a real flashy jacket for that one. Jimmy Lea: Uh-huh. Tonnika Haynes: Pull out my Jimmy Lea: rhinestones. Right behind that Mars Conference. So if you got your smartphone there in front of you, grab out your smartphone, turn on your camera. There's the QR code right there. Oh, man. Flash the QR code and get registered. The, the, uh, the Mars Conference is going to be awesome. It is a conference where when you are done with the workshops, it's a three-day conference. When you're done with that three-day conference, you have 2027 mapped out, ready to go, and you know what you're gonna be doing month to month throughout that whole next year. It's super awesome. I, I love the Mars Conference. David Boyes: I do too. So Jimmy Lea: come- David Boyes: I was at the last one. Excited to be there. I'm, let me just say I was there as a participant at the last Mars Conference. Tonnika Haynes: Mm-hmm. David Boyes: And, uh, one, getting to, you know, to interact with so many, uh, friends across the industry was great, but also, uh, you know, I, I, I don't own a shop. I own a, uh, communication business. I took so much away from that that I immediately applied. I can speak from my own experience. Uh, and I know, uh, you know, many of the participants there that took those components right back to their shop and made immediate changes. So it is, uh, it's not just a, um, it's not just a workshop where you're gonna come away with a flashy workbook and put that in a dusty cabinet somewhere and never do anything with it. I promise you, you attend the Mars Conference, and, uh, you will come away energized and ready to make a real difference in your shop Jimmy Lea: Yep, for sure. For sure. Tonnika Haynes: All right. Like I s- I'm never gonna be at work if I keep coming, following you around, Jimmy. David Boyes: Just imagine your wardrobe, though. Tonnika Haynes: Oh, I know. It'd be so good. Jimmy Lea: It'd be so good. Tonnika Haynes: But no, we'll see. I, I'm thinking about that. I thought about what we talked about the other day, but we're not gonna get off subject 'cause I do that a lot. David Boyes: It can happen. Jimmy Lea: Yeah. David, what else? What else can we talk about with phones, phone systems, programs? Um, can we track our marketing using your phone system? David Boyes: Yeah. Uh, just on that very note, you know, the, uh, uh, we'll talk about this a little bit this year at Mars as well, but, you know, market tracking is important, right? We, we spend a lot of money, and understanding the performance, uh, is important. So with our phone system, you know, we can provide, uh, market tracking numbers if you have different campaigns, mailers, text messaging, website, uh, related, uh, leads that you're generating. Um, we can certainly provide unique numbers. The customer experience is the same, and the, um, you know, the shop experience is the same, except you have all of this additional data about, you know, how many calls were generated. So that's important to know, and, uh, it's also important to, uh, use that as a, you know, a good baseline of information about your capacity to manage phone calls in your shop. So when we look at some of the, uh, the other performance metrics, how long does it take us to answer the phone? Are we answering the phone, right? Jimmy Lea: Mm. David Boyes: In order to ask somebody for the appointment, we have to first answer the phone. Uh, and if you're spending this money on marketing campaigns, there are a variety of reasons, and I'll just tell you one example that I hear often from owners is, you know, they put out a marketing number and they, you know, advisors, uh, might believe that it's, you know, it's generating bad leads, something like that, so they won't answer that phone. Um, but we wanna, we wanna understand, uh, the behavior of what's going on. Is it something that we can control? Um, are, are we effective in the marketing campaign? What information do I have around that? And then additionally, uh, running that into the call analysis, uh, so that we understand are we, are we converting these, right? If we're generating the leads, are we actually generating appointments? And then, uh, from that point, if you know you have the appointment, you can measure your performance, uh, go forward. So there's a lot of data that we can capture, um, other than just sending in all of these phone calls to the main number. Jimmy Lea: I love it. David Boyes: Mm-hmm. Jimmy Lea: I love it. I love the, the phone is such a powerful tool. I love when we can multitask that tool and do multiple things with the, the same tool. Very cool. Very cool. But i- if there a- any questions, comments, concerns from our audience, we would love for you to type those in. If there's questions for David or questions for Tamika, go ahead and type those into the comments section. While they're doing that, I will say if you are trying to keep up with me, good luck. But you can find it on our website. The website page is, uh, wearetheinstitute.com/events. That's all of the events that are coming up here in the very near future where you will see the institute participating and locking arms with the industry to help elevate the industry. Our motto, our mantra is, better business, better life, better industry. We're gonna lock arms with you as a shop owner so that you have a better business. The net result of you having a better business is that you have a better life. Tonnika Haynes: Mm-hmm. Jimmy Lea: And not just you have a better life, your advisors have a better life, your technicians have a better life. Your, uh, your partners have a better life. Your spouse Your advisors' significant others, their spouses, uh, their, their technicians and their spouses, the, and their children. Everyone elevates, everyone breathes better, everyone sees a bluer sky and greener grass when we have a better business, a better life, and our commitment is that we will help this become a better industry. Looks like there's a couple of comments that did come through. Oh, no, that's Raleigh posting out the webpage for the events. Yeah. Uh, super awesome. Super awesome. Uh, last final thoughts, final ideas. David, we'll start with you. Tanika, then to you. Yeah. That we can help this industry grow. David Boyes: Tanika, thank you for joining today and, and sharing your experience. It's super valuable for, for me as a provider to our industry that, uh, we understand how we're driving impact. So thank you again for that. Thank you for your trust and support. For the, uh, the audience, uh, Call Inbound is our company, callinbound.com. Uh, we provide communication services, uh, call tracking information, uh, advisor call handling performance metrics, and AI call analysis. But above all, we're part of the industry, right? So, uh, I got my start with, uh, with the institute in a 20 group. Got, you know, very ingrained in the industry, uh, while I was building my company. And, um, you know, I'm proud to say that I'm part of the, uh, not just the automotive aftermarket, but the, the service repair industry. Thank you, Tonnika Haynes: gentlemen. I wanna make, make sure you know that I appreciate your company. Um, I don't know how many employees you have, but it seems like they're all just sitting in the same room waiting to help. I can send an email and I get a response so quickly, and it's always been consistent great service, so I do appreciate that. And, uh, anybody that's on the fence, whether you, you know, I'm like, "I don't wanna listen to phone calls, that's just another thing for me to need to..." Do it. Listen to the phone calls. Start with yourself. Start with yourself as the owner. I always say start, start with yourself. I always assume that I'm the problem, then I can work from there. Listen to your phone calls, and if you think you're good and then you listen to them, you realize how bad you are, think about how bad your team is if you're not coaching them. So get them in coaching call services or what- whatever. Listen to the phone calls. Get everything in order. And not only will you make better sales and better connections, more appointments, but I really truly believe that it could save you a lot of heartache. Yeah, they record bad calls, too. Bad calls from the other end that you're, you know, that you need, I hate to say for court, but anything. It's like, "Hey, sir, we've got that call recorded and that didn't go quite the way you're saying it's gonna go." So that's another part to it that could, that could be very important in your shop. We call that David Boyes: the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. Yeah. David Boyes: We'll take that to the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: It, it, it's an important to CYA. Exactly. You gotta cover your own behind. Tonnika Haynes: There's a great... That's a great tool for that. Jimmy Lea: Yep. Yep. Yep, for sure. Well, with that, thank you very much. David, thank you for being here. Taneka, thank you very much for being here. Tonnika Haynes: Any Jimmy Lea: time. Look forward to seeing both of you very soon at our next conference, and to give you a big hug and say hello. Uh, bring your best jackets, David. Say Tonnika Haynes: less. Gotcha. Say less. Back in the David Boyes: studio. Jimmy Lea: Yes, yes. Very much looking forward to working with all of you in the very near future. And for everyone that is listening, thank you so much for joining us today as we talk about building a better business, a better life, and a better industry. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence, and we're here to lock arms with you and make a difference. Click on it. Come find us. We're here to help. How can we help you? Let's make a difference. Talk to you soon.

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Downshift with Tonnika artwork
Downshift with TonnikaAugust 25 · 59 min

Are You Running Your Shop… Or Is It Running You? | Darin Johnson - Ep 37

You shouldn't have to play detective just to figure out what's happening in your own shop. 😂 If you're ready for all your shop's information in one place, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMORunning an auto repair shop is one thing—but what happens when the shop starts running you? In this episode, Tonnika Haynes sits down with Darin Johnson, a one-man shop owner from Great Bend, Kansas, who admits he's working seven days a week, struggles to tell customers no, and hasn't taken a real vacation since 2018. They get into the difficult transition from technician to business owner, why coaching and industry connections have changed Darin's approach, and how raising his labor rate didn't create the customer revolt he feared. Tonnika also gets fired up about boundaries, last-minute customers, “free” tire pressure checks, and why serving your community doesn't mean allowing customers to control your schedule. Darin is heading to ASTA with a mission: build his network, learn how to step away from the shop, find help, and finally create a business that gives him a life outside the bays.Timestamps:00:00 Cold open: “It’s gonna be on one more day”00:19 Downshift intro00:38 Darin still has a FLIP PHONE?!02:10 Meet Darin: Running a one-man repair shop in Kansas02:44 How he accidentally became a shop owner04:27 From hot rods to 25 years in automotive05:39 Does Darin really want to stay a one-man operation?07:06 Heading to ASTA for the first time07:40 Why Darin LEFT his first training event early08:39 Coaching struggles: Knowing what to do vs. actually doing it09:55 The real reason Darin is coming to ASTA10:16 Shop ownership can feel like you’re on an island13:08 Working seven days a week & being married to the shop14:20 The people-pleasing problem15:03 Customers asking about cars at dinner and the grocery store16:27 What happens when the shop becomes your only hobby?20:26 Feeling guilty for taking time away20:57 “Schedule your hats”—including downtime22:59 Darin’s five-year plan: Train someone to replace him23:38 His last REAL vacation was in 201824:34 Open-heart surgery changed how Darin viewed the business25:21 Becoming an owner instead of just a technician28:06 Why 15–20 cars are constantly sitting at the shop28:34 The work Darin has finally started saying NO to30:49 Bringing an accountability partner to training32:42 Why a few unhappy customers can ruin your mindset33:58 Should you just FIRE the worst 5% of your customers?38:02 Tonnika gives Darin his official ASTA assignment40:40 Finding your automotive family42:39 Why Tonnika recommends coaching43:57 Coaching’s impact on Darin’s mindset and mental health45:01 “I wish I would’ve done this 10 years ago”46:04 Why shops that don’t train get left behind46:58 Darin now has the highest labor rate in town47:34 Tonnika’s $12 lawnmower tire era 😂49:00 Learning how to say NO without losing customers49:12 Scheduling your different “hats” as an owner51:10 Customers don’t control your schedule51:44 “It’s been on for two weeks? It can wait another day.”53:05 Your six-month-old check engine light isn’t suddenly my emergency53:50 How “real quick” jobs steal HOURS from your day54:52 Why Tonnika refuses to just throw air in a tire55:32 “My air isn’t free!”56:23 The right way to say no: Give customers another option57:45 Darin’s ASTA challenge & what’s coming in Part 2

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