What is the impact of a 6-point increase in close ratio?

A 6-point increase in close ratio can lead to an additional $24,475 in revenue per month for a shop.

How can analytics help in managing a shop?

Analytics provide visibility into performance metrics, helping owners set goals and track progress effectively.

What role does technology play in customer interactions?

Technology, such as CRM systems, enhances communication with customers, allowing for better service and follow-ups.

How did Larry's Automotive become the NAPA 2025 Auto Care Center of the Year?

They won the award by demonstrating excellence in service, customer experience, and community involvement, as well as maintaining high standards in shop management.

What role does employee training play in the success of a shop?

Continuous education helps employees improve their skills, leading to better service quality and customer satisfaction, which ultimately drives business growth.

How can shop owners effectively market their services?

Utilizing targeted advertising, especially during popular events, and emphasizing the unique value of being a dealer alternative can attract more customers.

How can shops address customer concerns about affordability?

Shops can address affordability by clearly communicating the value of services and offering flexible payment options to make repairs more manageable for customers.

What role does relationship-building play in customer retention?

Building relationships fosters trust, which can lead to higher customer loyalty and less resistance to pricing, as clients feel valued and understood.

Why is continuous education important for shop staff?

Continuous education helps staff stay updated on best practices and improves their ability to communicate effectively with customers, enhancing overall service quality.

What should shop owners consider when planning for retirement?

Shop owners need to have a clear succession plan and understand the value of their business to ensure they can retire comfortably.

How can shop owners increase the value of their business?

By improving operational efficiency and considering partnerships or co-ops, shop owners can enhance their business's valuation.

What are the implications of private equity in the automotive repair industry?

Private equity can lead to higher multiples for larger businesses, but it often results in a loss of quality and customer satisfaction in smaller shops.

How can I increase my shop's profitability?

Focus on enhancing customer service and building relationships, as satisfied customers are more likely to spend more and return.

What should I consider when raising my labor rates?

Ensure that you are providing exceptional service and value to justify the increase, rather than simply raising rates without improvements.

How can I effectively negotiate parts pricing?

Always shop around and negotiate with suppliers, as even small savings on parts can add up to significant profits over time.

How can AI improve marketing for automotive shops?

AI can analyze data to predict customer behavior, optimize marketing campaigns, and provide insights that help shop owners meet their goals more effectively.

What is the importance of community engagement for auto repair shops?

Engaging with the community helps build trust and brand loyalty, making customers more likely to return and recommend the shop to others.

How can shop owners improve their customer service?

Shop owners can enhance customer service by training staff to engage empathetically with customers and by using CRM systems to track customer preferences and interactions.

How can AI help my auto repair shop's marketing?

AI can analyze customer reviews and provide insights on how to position your shop effectively against competitors, such as dealerships.

What is E-E-A-T and why is it important?

E-E-A-T stands for Experience, Expertise, Authority, and Trust. It's important because it influences how search engines rank your shop's visibility online.

How can community engagement impact my shop's marketing?

Engaging with the community helps build relationships and enhances your shop's reputation, which can lead to better marketing outcomes and customer loyalty.

What is the app gap in the automotive industry?

The app gap refers to the disconnect between consumers who regularly use apps in their daily lives and automotive shops that do not effectively promote their own apps, leading to lower customer engagement.

How can shops encourage customers to download their app?

Shops can offer incentives such as discounts, loyalty points, or exclusive offers to encourage customers to download and engage with their app.

What role does CRM play in enhancing customer experience?

A CRM system helps service advisors access customer information quickly, allowing for personalized interactions and better service, which can lead to increased customer loyalty.

← Marketing & Growth

Digital Advertising

Paid marketing for auto repair shops — Google Ads, Facebook/social ads, budgets, and what actually drives car count.

9 episodes

Confessions of a Shop OwnerMay 22 · 54 min

Ep 93 - Brad McAllister & Jay Power | $24K/Month More at the Shop with Analytics?

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREBrad McAllister & Jay Power from OktoRocket join Mike to dig into the power of analytics for shop owners. They break down how tracking call conversions can translate into serious revenue, revealing that just a 6% bump in close ratio could mean an extra $24,475 per month. The guys also share their take on leaderboard motivation—why it can drive some team members and demotivate others—and discuss the relentless advance of AI-powered features like agent assist and Rocket Shield to keep shops ahead of the curve.Get the OktoRocket 2025 Industry Report HERE Timestamps:00:00 Game-changing stats to motivate your business growth01:17 Tektonic 2026: Rooftop parties, Texas-shaped pools, and industry networking03:00 Turtle races and finding your pace in a crowded event05:05 Meet the OktoRocket team and their journey from shop floor to SaaS leaders05:37 How OktoRocket connects, analyzes, and grows shops of every size08:25 Tools for shops, marketing companies, and analyzing your campaigns10:17 Decoding call conversion, inbound sales, and the analytics that matter most12:11 Should you use leaderboards? Shop culture, competition, and motivation dilemmas16:41 What makes great management & using data to coach your people17:14 Drill down into conversions: marketing calls, repair orders, and tracking ROI22:44 Tagging high-value customers—Are your ads bringing the right cars to your bay?24:29 The real numbers: Industry report highlight reel and surprises28:28 Close rates are dropping—what does it mean for your shop in 2025?31:38 Just a 6-point close rate boost could net $24k/month—here’s how32:49 Real talk on gross profit, compensation, and fixing margins34:46 OktoRocket’s founders share their shop careers and why they built it40:45 Staying ahead with rapid dev, AI, and never getting outcompeted44:27 New tech rolling out: AI phone agents, Rocket Shield, and beyond47:37 Your wish list: Real-time scripts and objection handling coming soon?

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Remarkable Results RadioApril 24 · 42 min

The Dealer Alternative Advantage in Today’s Auto Repair Industry [THA 482]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> In this episode, host Carm Capriotto sits down with Larry and Kara Rose of Larry’s Automotive in Newburgh, Indiana, to celebrate their recognition as the NAPA 2025 Auto Care Center of the Year. Their story is more than an award; it’s a roadmap for building a sustainable, family-driven business through discipline, culture, and long-term vision. What You’ll Learn How Larry turned a driveway side hustle into a scalable businessWhy Kara’s systems and structure were key to growthA clear, intentional plan for family successionHow strong culture outweighs individual talentThe impact of daily training and continuous learningWhy service advisors are critical to customer trustGrowth strategies like “dealer alternative” positioning and coaching Building a lasting shop requires more than technical skill; it takes structure, culture, and a long-term vision for people and growth. Larry and Kara Rose, Larry’s Automotive, Newburgh, IN Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/<a href="https://autorepairmarketing.captivate.fm/"...

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Remarkable Results RadioMarch 13 · 45 min

The Affordability Myth in Auto Repair: Rethinking How Service Advisors Present Repairs [THA 476]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode "I think the push back is more in our head than it is in the pocketbook." In this episode, host Carm Capriotto talks with Andy Fiffick and Chris Letendre about the perceived affordability crisis in auto repair. Both guests challenge the idea that customers can’t afford repairs, suggesting that price resistance often stems from the service advisor's mindset rather than customer reality. The discussion highlights practical strategies for improving repair approvals, including repackaging repairs with different parts or warranty options, presenting financing as “payment option plans,” and avoiding the “Sophomore Jinx,” where advisors begin to pre-judge what customers can afford. They also address the “maintenance-free” myth promoted by automakers and encourage shops to proactively educate customers with long-term maintenance planning. Ultimately, the episode reinforces a key truth: auto repair is a relationship business. When shops build trust and focus on helping people, price objections become far less common. Andy Fiffick, CEO Rad Air, Listen to Andy’s other episodes HERE Chris Letendre, American Pride Automotive Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm    

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Confessions of a Shop OwnerJune 2 · 46 min

Ep 96 - Jesse Jackson | The Truth About Selling Your Shop to Private Equity

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HEREJesse Jackson is the CEO of Mango Automotive and knows a thing or two about scaling an auto repair business. Mainly because she scaled to 8 Figures in 3 Years. Yeah. Pretty good. She tells Mike why it's important to her to help shop owners retire comfortably, the realities of private equity buyouts, and innovative solutions like the new co-op model aimed at giving small shop owners a fairer shot at big multiples.Email Jesse - jesse@mangoautomotive.comTimestamps:00:00 Why the gap between private equity & shop owner deals matters01:01 The surprising drag bar origin of the podcast logo02:14 Jessee’s family business journey: three generations, tough choices03:29 Why Jessee hated the shop as a kid…and college “studies”04:21 Why teaching wasn’t in the cards—parenting, patience, and expectations05:57 Public vs. private school and family debates about education07:06 Trades, college alternatives & raising hands-on kids08:33 Kids figuring out life—boomerangs and avoiding $100k mistakes10:06 Official intros: Mike Allen, mother of seven, owner of eight shops10:35 Mike’s unconventional leap from environmental engineer to automotive mogul11:46 Growth secrets: from 0 to $17M in four years13:10 The ultimate session: “Growing from zero to eight figures”14:41 Acquiring shops: The stories, motivations, and the human side16:35 Shop owners and retirement dreams—how Mango is changing the game19:11 The “1 to 3 out of 100” rule—finding shops worth acquiring20:05 The evolution of Mango’s team and Jesse’s focus on marketing & acquisitions22:45 Which shops do they buy? Turnarounds vs. high performers23:10 Shattering revenue records—and a little friendly competition24:32 Can the next gen kids take over? Mike’s family talks legacy26:08 The 30-by-2030 vision: getting rolled up with equity27:01 Why the current system feels broken—and how the Mango co-op could fix it29:35 Jessee’s TechMetric ad break – Shop life made simple31:09 The real question: Is selling to PE a betrayal or a smart exit?32:06 Getting honest: Life, legacy & why helping owners matters34:43 How the Mango co-op actually works—details & process36:44 What’s next? Growth, challenges & why five years feels like a lifetime39:00 Favorite markets, new territory, and expansion goals40:29 The thrill of the shop game—and the hunt for the next big thing41:44 Want to sell your shop or join the co-op?

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Master Tech to MillionaireJune 1 · 47 min

Profit Panel: How 3 Shops Put $750K+ to the Bottom Line in One Month - Bonus Zoom Episode 7

Glenn Piccolo hosts the Profit Panel: Charlie Zlatkos, J.J. Mont and Lynn Massengill to reveal how auto hospitality, mindset shifts, pricing strategy, parts purchasing and execution drove dramatic profit gains across varied markets—from rural Tennessee to rust-heavy Boston. The episode shares real results, practical tactics (rack attack, key-to-key, follow-ups, part-shopping) and leadership lessons you can apply to increase net profit and transform your shop. autoshopanswers.com auto-shop-media.com

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Shop Soup PodcastMay 5 · 1h 4m

EP26: ShopSoup Goes Into Overdryve With Mike DelaCruz

Welcome to ShopSoup! In Episode 26, I get to talk with Mike DelaCruz, CEO of Overdryve, a marekting agency that helps shops understand their marketing reach and performance with insight and precision. Mike and I go back a ways and we talk about how we've both grown from the DemandForce days when we first met. We share some laughs, great stories and more on this episode of ShopSoup.In this engaging conversation, Greg Buckley and Mike DelaCruz explore the evolution of the automotive industry, the impact of AI, community involvement, and personal growth. Discover practical insights on marketing, leadership, and balancing life and work from two industry veterans.KEYWORDSauto industry, AI in marketing, community engagement, leadership, personal growth, marketing strategies, automotive repair, industry innovationKEY TOPICSAI integration in marketing and operationsCommunity involvement and brand buildingLeadership and personal growth in the auto industryKEY FRAMEWORKSCustomer Connection ModelAI-Driven Marketing Operating SystemACTION ITEMSImplement community engagement strategies based on local demographicsUse AI tools to forecast and monitor marketing performanceTrain staff with scripts and coaching for customer interactionsSOUND BITES"Learn three things about every new customer.""Love what I do and it gives me peace.""Industry has given us so many good things."Chapters00:00 Introduction and Personal Reflections03:38 The Birth of Overdrive and Its Mission09:10 AI in Marketing: Transforming Strategies14:52 Overcoming Fear of AI in the Industry18:33 The Importance of Customer Relationships27:52 Balancing Acquisition and Retention Strategies34:20 Personal Life and Finding Balance37:10 The Balance of Martial Arts and Life37:36 Building Confidence Through Self-Defense39:13 The Therapeutic Benefits of Physical Activity39:53 Inspiration from Community and Personal Growth42:19 Navigating Business Relationships and Ethics43:12 Strategic Marketing in Competitive Areas46:09 Understanding Community Needs for Effective Marketing47:53 The Importance of Community Engagement50:21 Giving Back: The Emotional Rewards of Community Involvement54:07 Personal Reflections and Family Achievements57:43 The Value of Human Connection in Business59:53 Mentorship and Industry ContributionsRESEOURCESSteve Jobs Stanford Speech - https://www.youtube.com/watch?v=UF8uR6Z6KLcAuto Care Association - https://www.autocare.orgGrog (AI platform) - https://grog.aiChatGPT (OpenAI) - https://openai.com/blog/chatgptPlug and Play Silicon Valley - https://www.plugandplaytechcenter.comGUEST LINKSLinkedIn - https://linkedin.com/in/mikedelacruzTwitter - https://twitter.com/mikedelacruzWebsite - https://overdryve.com

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Remarkable Results RadioMay 5 · 31 min

Auto Repair Marketing Isn’t What You Think (AI Is Changing Everything) [RR 1090]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Vance, CEO of Shop Dog Marketing, challenges how auto repair shops think about marketing in today’s AI-driven world. The conversation goes beyond websites and SEO, exploring how real marketing lives in every customer interaction and how tools like ChatGPT and Google AI Overview can become powerful strategic partners. What You’ll Learn Marketing Is Bigger Than Digital Tactics: Most shops mistake marketing for SEO, ads, or websites. Dan reframes marketing as theentire customer experience,from the way a repair is explained to how a customer feels in your waiting room. The shops that win combine smart digital strategy with authentic human connection.Why “Precious Moments” Builds Powerful Brands: Small, meaningful experiences, like a child choosing a toy or a team member giving back to the community, create emotional anchors. Capturing and sharing these moments builds trust and a brand that customers remember and talk about.How E-E-A-T Drives Visibility and Growth: Search engines prioritize Experience, Expertise, Authority, and Trust. Shops that intentionally showcase these qualities can outperform larger competitors. Long-term credibility matters more than short-term ad spend.Using AI as Your Strategic Thinking Partner: AI isn’t just a tool; it’s a collaborator. Dan shares practical ways shops can use it: Identify dealership weaknesses through review analysis and position your shop as the better alternative. Understand your shop’s real online reputation, both strengths and blind spots. Improve hiring by comparing candidates to your top performers and analyzing interview traits. Stop thinking of marketing as something you do and start seeing it as something you are. When you combine authentic customer experiences with the strategic power of AI, you don’t just compete, you create momentum that builds trust, visibility, and long-term growth. When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ Dan Vance, Shop Dog Marketing.com Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm                                          

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Remarkable Results RadioApril 3 · 47 min

Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="2bbbdb6c-d025-4cb7-90c5-c8b790caf679" data-testid="conversation-turn-23" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement. Glassco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement. A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience. Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-15" data-testid="conversation-turn-32" data-scroll-anchor="true" data-turn="assistant"> Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth. https://www.appfueled.io/sidekick-ninja VISION Hi-Tech Training and Expo: https://visionkc.com/ Jeremy Glassco, Founder, App Fueled Joe Schindler, Schindler's Garage, Floyds Knobs, IN Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the...

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Shop Fix Academy PodcastMarch 9 · 52 min

From Alaska to Arizona - John Pearson Finds a Way

In this episode, John Pearson shares his wild ride from racing Corvettes to joining the Army and eventually moving to Alaska. Through determination, grit, and relentless drive, John carved out his own path to success.Born in Manhattan… Kansas! John brings humor, fearlessness, and an incredible story that will keep you buckled into your seat for the entire episode.Want to know what it takes to start an auto repair shop in –40° weather—and then move somewhere with 100° heat and do it all over again? John shares the lessons, challenges, and mindset that helped him make it happen.Thanks to our sponsors!Shop Fix EventsOktoRocketMomentum WorksTurnkey

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Questions answered on digital advertising

Practical questions on digital advertising, answered across the catalog — each linked to the episode it came from.

What is the impact of a 6-point increase in close ratio?: A 6-point increase in close ratio can lead to an additional $24,475 in revenue per month for a shop.
How can analytics help in managing a shop?: Analytics provide visibility into performance metrics, helping owners set goals and track progress effectively.
What role does technology play in customer interactions?: Technology, such as CRM systems, enhances communication with customers, allowing for better service and follow-ups.
How did Larry's Automotive become the NAPA 2025 Auto Care Center of the Year?: They won the award by demonstrating excellence in service, customer experience, and community involvement, as well as maintaining high standards in shop management.
What role does employee training play in the success of a shop?: Continuous education helps employees improve their skills, leading to better service quality and customer satisfaction, which ultimately drives business growth.
How can shop owners effectively market their services?: Utilizing targeted advertising, especially during popular events, and emphasizing the unique value of being a dealer alternative can attract more customers.
How can shops address customer concerns about affordability?: Shops can address affordability by clearly communicating the value of services and offering flexible payment options to make repairs more manageable for customers.
What role does relationship-building play in customer retention?: Building relationships fosters trust, which can lead to higher customer loyalty and less resistance to pricing, as clients feel valued and understood.
Why is continuous education important for shop staff?: Continuous education helps staff stay updated on best practices and improves their ability to communicate effectively with customers, enhancing overall service quality.
What should shop owners consider when planning for retirement?: Shop owners need to have a clear succession plan and understand the value of their business to ensure they can retire comfortably.
How can shop owners increase the value of their business?: By improving operational efficiency and considering partnerships or co-ops, shop owners can enhance their business's valuation.
What are the implications of private equity in the automotive repair industry?: Private equity can lead to higher multiples for larger businesses, but it often results in a loss of quality and customer satisfaction in smaller shops.
How can I increase my shop's profitability?: Focus on enhancing customer service and building relationships, as satisfied customers are more likely to spend more and return.
What should I consider when raising my labor rates?: Ensure that you are providing exceptional service and value to justify the increase, rather than simply raising rates without improvements.
How can I effectively negotiate parts pricing?: Always shop around and negotiate with suppliers, as even small savings on parts can add up to significant profits over time.
How can AI improve marketing for automotive shops?: AI can analyze data to predict customer behavior, optimize marketing campaigns, and provide insights that help shop owners meet their goals more effectively.
What is the importance of community engagement for auto repair shops?: Engaging with the community helps build trust and brand loyalty, making customers more likely to return and recommend the shop to others.
How can shop owners improve their customer service?: Shop owners can enhance customer service by training staff to engage empathetically with customers and by using CRM systems to track customer preferences and interactions.
How can AI help my auto repair shop's marketing?: AI can analyze customer reviews and provide insights on how to position your shop effectively against competitors, such as dealerships.
What is E-E-A-T and why is it important?: E-E-A-T stands for Experience, Expertise, Authority, and Trust. It's important because it influences how search engines rank your shop's visibility online.
How can community engagement impact my shop's marketing?: Engaging with the community helps build relationships and enhances your shop's reputation, which can lead to better marketing outcomes and customer loyalty.
What is the app gap in the automotive industry?: The app gap refers to the disconnect between consumers who regularly use apps in their daily lives and automotive shops that do not effectively promote their own apps, leading to lower customer engagement.
How can shops encourage customers to download their app?: Shops can offer incentives such as discounts, loyalty points, or exclusive offers to encourage customers to download and engage with their app.
What role does CRM play in enhancing customer experience?: A CRM system helps service advisors access customer information quickly, allowing for personalized interactions and better service, which can lead to increased customer loyalty.

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