Customer Retention Marketing

The “Kohl’s Cash” of Auto Repair: Turning Customer Rewards Into Repeat Business [THA 495]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> What keeps customers coming back when the shop down the street is advertising lower prices? Tom Sciortino of Total Automotive and Jeff Rudnick of Pit Crew Loyalty reveal how a well-designed loyalty program can become your shop's competitive advantage. Drawing from Tom celebrating 40 years in business, they share how rewarding customers, celebrating milestones, and investing in the community create stronger relationships, more referrals, and sustainable growth. What You'll Learn How customer loyalty programs increase repeat visits and average repair orders.Why rewards help differentiate your shop from price-driven competitors.Creative referral strategies that attract high-quality new customers.How time-sensitive rewards can recover deferred work and win back inactive customers.Ways to celebrate business milestones that engage employees and customers.Why community involvement builds trust, loyalty, and lasting relationships. Loyalty is more than a rewards program. When combined with meaningful community engagement and exceptional customer experiences, it becomes a powerful strategy for increasing retention, referrals, and sustainable business growth. Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE. Jeff Rudnick, CEO, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Beyond the Repair Order: The Strategy of Customer Loyalty [RR 1077]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1077/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast...

From Data to Loyalty: How AI and Hospitality Are Redefining Shop Growth [THA 488]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode What happens when artificial intelligence meets world-class customer hospitality? In this episode of Remarkable Results Radio, host Carm Capriotto welcomes Mike DelaCruz, CEO of Overdryve Marketing, and Michelle Tansey, co-founder of Euro Clinic, for a forward-thinking discussion on how auto repair shops can use AI, data, and intentional customer experiences to build stronger businesses. From using AI as a strategic business assistant to creating a luxury-level customer journey that rivals brands like Ritz-Carlton and Nordstrom, Mike and Michelle share practical insights on what separates average shops from elite operations. They explain how predictive marketing, operational excellence, and deeply embedded core values can transform customer retention and long-term profitability. What You'll Learn How AI can serve as your shop's "big brain" to improve decision-making and uncover blind spots.How predictive marketing can forecast car count, identify customer churn, and improve campaign performance.The concept of the "NASA Shop" and what elite automotive operations do differently.How Euro Clinic creates unforgettable customer experiences through personalized hospitality.The importance of building systems and processes around your shop's core values.Why strong operations must come before marketing success.How small communication changes can dramatically improve customer trust and confidence.The role data plays in making better business decisions and reducing emotional guesswork. The future belongs to shops that combine technology with humanity. AI can provide unprecedented insight into customer behavior and business performance, but lasting success still comes from exceptional service, consistent operations, and a culture built around caring for people. The shops that embrace both innovation and hospitality will be the ones that stand out, retain customers, and thrive in the years ahead. Mike DelaCruz, CEO Overdryve Marketing *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Michelle Tansey, Euro Clinic, Santa Clara, CA. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story...

Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Most auto repair shops are sitting on a goldmine of untapped revenue without realizing it. In this episode, Carm Capriotto welcomes Jimmy Alauria of 3A Automotive & Diesel Repair to discuss how deferred work can become one of your shop's most effective growth strategies. By pulling just two years of data from his shop's database, he discovered $3.3 million in potential revenue from deferred services. From better customer communication to smarter follow-up systems, Jimmy explains how to turn yesterday's declined repairs into tomorrow's repair orders. What You'll Learn Why your customer database is one of your shop's most valuable assets.How deferred work can create significant new revenue without increasing car count.Why shops should schedule the next appointment before the customer leaves.While DVIs provide excellent transparency, their primary goal should be to educate the customer and help them plan, rather than to force an immediate $5,000 repair order. Jimmy notes that customers decline work not necessarily because they lack trust, but because they need time to budgeHow categorizing repairs by safety, reliability, maintenance, and appearance improves customer understanding.Understanding the customer's personal "car goals," whether they love the car and want to avoid a new car payment, or they hate the car and want to trade it in, is also critical to framing recommendations effectively.The shortcomings of traditional CRM follow-up systems and how AI can improve communication.How AI helps prioritize repairs and translates technical repair language into customer-friendly messaging that drives response. Deferred work isn't lost business; it's future opportunity. By building better follow-up processes, educating customers, and using technology to communicate more effectively, shops can strengthen relationships, improve customer retention, and unlock substantial revenue already waiting in their database. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare   NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm                                          

The Affordability Myth in Auto Repair: Rethinking How Service Advisors Present Repairs [THA 476]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode "I think the push back is more in our head than it is in the pocketbook." In this episode, host Carm Capriotto talks with Andy Fiffick and Chris Letendre about the perceived affordability crisis in auto repair. Both guests challenge the idea that customers can’t afford repairs, suggesting that price resistance often stems from the service advisor's mindset rather than customer reality. The discussion highlights practical strategies for improving repair approvals, including repackaging repairs with different parts or warranty options, presenting financing as “payment option plans,” and avoiding the “Sophomore Jinx,” where advisors begin to pre-judge what customers can afford. They also address the “maintenance-free” myth promoted by automakers and encourage shops to proactively educate customers with long-term maintenance planning. Ultimately, the episode reinforces a key truth: auto repair is a relationship business. When shops build trust and focus on helping people, price objections become far less common. Andy Fiffick, CEO Rad Air, Listen to Andy’s other episodes HERE Chris Letendre, American Pride Automotive Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm    

AI Search Visibility: How Customers Find Your Auto Repair Shop [THA 492]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Artificial intelligence is rapidly changing how consumers search for auto repair services, and shop owners who don't adapt risk becoming invisible online. Carm Capriotto welcomes Heather Myers, Chief Technology Officer at KUKUI, and Connor Tracy, Director of Partner Development at KUKUI, to explain how AI-powered search is transforming local marketing. They separate fact from fiction, share practical strategies for improving AI visibility, and explain why strong marketing fundamentals remain the key to long-term success. What You'll Learn Why optimizing your Google Business Profile remains the most important step for local AI search visibility.How AI platforms like ChatGPT and Google's Gemini use consistent business listings to recommend local repair shops.Why maintaining accurate Name, Address, and Phone (NAP) information across online directories is more critical than ever.How AI now crawls social media platforms for business information and why authentic, human-created content improves discoverability.What "Google jail" is, how AI is filtering reviews, and why violating Google's review policies can seriously damage your online presence.Why review gating and incentivized reviews can put your business at risk.How to use AI effectively by following the principle of "trust but verify."Why better prompting leads to better AI-generated results and how to avoid incomplete or misleading responses. AI is changing the way customers find and evaluate repair shops, but success still depends on the fundamentals. Accurate business listings, a well-maintained Google Business Profile, authentic content, ethical review practices, and thoughtful use of AI tools will position your shop to earn trust, improve visibility, and convert online searches into paying customers. Heather Myers, Chief Technology Officer at KUKUI Connor Tracy, Director of Partner Development at KUKUI, Listen to Connor's other episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to

The Fine Line Between Viral Content and Rage Bait | Bryan Pollock, Tonnika Haynes and Braxton Critcher

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HERERecorded at Tools Pennsylvania 2026, this discussion brings together Jeff with Bryan Pollock, Tonnika Haynes and Braxton Critcher to talk about the realities of growing a podcast and business through social media. They explore why short-form content and reels are essential for reaching new audiences, the downside of viral clips attracting negative comments, and the challenge of balancing attention-grabbing content with long-term brand integrity. The conversation also covers dealing with online criticism, protecting your mental health, and staying focused on helping people make meaningful changes instead of chasing internet arguments.Timestamps: 00:00 Do You Focus? 01:34 Disc Golf Banter 01:52 Emotional Support Wiener 02:10 Tools PA Roundtable Introduction 02:30 Group Chat Chaos 03:32 Reels Are the Devil 05:05 Why Social Media Matters 06:51 Viral Reels and Online Hate 09:29 Deleting Ignorant Comments 11:01 Rage Bait vs. Clickbait 15:00 Shop Rates and Industry Reality 16:24 Producer Clip Strategy 20:58 Can You Change the Industry? 23:53 Choosing Positivity 29:34 Why Good Content Still Gets Hate 32:42 The "Must Be Nice" Mindset 34:40 Handling Large Audiences 35:53 Protecting Your Peace 36:16 Keyboard Warrior Stories 38:34 Why Viewers Get Angry 41:01 You Can't Save Everyone 42:30 The Highlight Reel Trap 48:24 Stop Complaining—Start Changing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

How to Sell Your Auto Repair Shop for Maximum Value [THA 491]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> The auto repair industry is facing a "Silver Tsunami" as thousands of shop owners approach retirement age. The challenge isn't simply selling a business; it's maximizing its value and creating a successful transition that benefits employees, customers, and future owners. In this episode, host Carm Capriotto welcomes shop owner and business coach Aaron Woods and Ryan Bushman, a recent shop owner seller, for a candid discussion on exit planning, business valuation, financial preparation, and the leadership mindset required to build a shop that can thrive without its founder. What You'll Learn Why every shop owner needs an exit strategy, even if retirement feels years away.How to transition from being the daily "hero" of the business to becoming a strategic guide.The key factors that influence shop valuation and why buyer risk impacts sale price.How creating a turnkey operation can significantly increase a business's market value.The importance of clean financial statements and separating personal expenses from business expenses.What "add-backs" are and how they can reveal the true profitability of your shop.Why investments in team development and training may strengthen valuation discussions.How defining your retirement goals helps determine the financial target your business must achieve.The value of coaches, peer groups, and industry-specific advisors during exit planning.Why finding an automotive-savvy accountant should be a priority for owners considering a future sale. The best business exits don't happen by accident. Owners who begin preparing years in advance can reduce buyer risk, increase profitability, strengthen leadership teams, and ultimately maximize their company's value. Whether retirement is five years away or fifteen, the time to start building a business that operates independently of you is now. A successful exit begins with intentional planning, disciplined financial management, and a clear vision for life after ownership. Ryan Bushman, Business Coach, Institute for Automotive Business Excellence Aaron Woods, CEO X-tra Mile Auto Care, Stillwater, OK, Business Coach, Institute for Automotive Business Excellence. Listen to Aaron’s previous episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:<a...

Ep 101 - Matt Curry & Richard Tonetti | The Secret Behind an $40 Million Auto Repair Business

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!What does it take to build a high-performing automotive business that continues to grow while maintaining a strong culture?In this episode, Mike Allen sits down with Matt Curry and Richard Tonetti from Craftsman Auto Care to discuss the systems, leadership philosophies, and growth strategies that helped build one of the industry's most respected shop groups. Matt shares lessons learned from growing to 10 locations and $18 million in revenue, including the importance of culture, leadership, sales training, digital inspections, and customer reviews. Timestamps:00:00 The $1 Raise That Changed Everything01:14 Are 4-Day Workweeks Actually Hurting Your Business?03:41 Why “Money Motivated” Isn’t a Dirty Word06:46 From Tire Changer to VP: Growth Stories from the Shop Floor07:16 Matt’s Path: 10 Stores, $18 Million, and a Comeback09:13 The Secret Sauce: Buying Distressed Shops & Turning Them Around10:36 How to Hit $1,000 Average ROs (and Why Volume Per Bay Matters)11:02 The Turning Point: Digital Inspections & Sales Training13:29 Being the Best Shop Cheerleader—Even on Bad Days14:11 Making the Hard Work Fun (Yes, It’s Possible!)19:00 Sales Scripts, Objection Handling, and The “One More Thing” Rule20:05 How to Hire the Perfect Counter Person (It’s Not About Automotive Experience!)22:49 Culture vs. Corporate: Why Good Techs Never Leave25:15 Google Review Domination: Building Trust and Cutting Marketing Costs28:20 Spiffs, Friendly Competition, and Making Reviews a Shop Habit32:10 Small Gestures, Big Impact: The Stuffed Animal Touch35:13 Why Internal Competition Works—But Only with the Right Culture37:46 When Growth Kills Culture (And How to Avoid It)40:36 Can Independents Still Win? Opportunity in a Corporate, Tech-Heavy Landscape43:27 The Blueprint: Build Slow, Build Right, Stay Nimble45:17 Level Up: Giving Back and Training the Next Generation47:04 Growing Your Own Techs & Locking Down Quarter-Million Dollar Talent

Key-to-Key-to-Callbacks: How Gary Walker Turned Callbacks into $1.7M - Bonus Zoom Episode 9

Glenn Piccolo sits down with Gary Walker, the "BDC man," to reveal how a perfected callback system and invoice reviews drive consistent appointments, higher tickets, and customer retention for service shops. They discuss building a dedicated call center, using AI to improve accuracy and pre-booking, and real results—over 325,000 calls and $1.7M influenced revenue—showing how shops can control their business and scale profitably.   AutoshopAnswers.com Auto-Shop-Media.com

Ep 99 - Adam Rath | What Works in One Shop Could Kill Another

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HEREIn this episode, Mike Allen sits down with Adam Rath, owner of a repair shop in Allentown, Pennsylvania. Adam tackles the challenge of adapting business models to different communities, emphasizing that what works in one area may not work in another. They also explore the importance of process efficiency, particularly in estimate building and digital vehicle inspections. Adam also talks about his role with the ASOG mastermind group, highlighting how peer support and structured programs can help struggling shop owners build a solid foundation.Timestamps:00:00 Efficient Estimates vs. Wasting Time01:31 Podcast Tech Upgrades and Recording on the Road03:03 Behind-the-Scenes: Touring Craftsman Auto Care04:01 Coaching Models: Origins and Overlaps06:00 Meet Adam Rath & the Reality of Shop Locations08:08 Coaching Myths: "That Won’t Work in My Town"09:00 Different Markets, Different Rules11:16 The 300% Rule: Double-Edged Sword12:33 Are You Sticker-Shocking Your Clients?13:33 Presenting Estimates the Smart Way14:09 DVI Tools and Estimating Efficiency15:24 What Do You Show the Customer?17:10 Single-Issue Selling: Helpful or "Slimy"?20:01 Show & Sell: The Theater of Auto Sales22:52 Roleplaying, Sales Practice, and the J Curve24:55 Tech Tools: Detect Auto, DVI Speed, and Pain Points28:40 Remote Estimators: Overseas Teams & Lessons Learned30:41 The Rise and Fall of Remote Estimate Companies33:05 EOS Explained: Visionaries vs. Integrators36:36 Taking the Crystallizer Assessment38:19 Monthly State of the Company at Adam's Shop41:20 When the Team Wins—Even Without the Manager43:13 Building Leadership Skills with the Right Tools44:57 Adam’s Role in the ASOG Mastermind46:33 The Mastermind Format & Growth48:36 Curriculum Overhaul: Tightening the Learning Path50:36 Live Invoice & Call Audits: Growing through Discomfort53:43 Why We Break Process (and How to Fix It)55:15 The Future of the Mastermind: Structure & Guest Coaches57:10 Shop Fix vs. ASOG: The Coaching Disconnect59:48 Buffet Approach to Coaching: Take What Works1:01:47 Guest Coaches, Good Info, and Avoiding Sound Bites1:04:00 Confession Time: When Employees Just Aren’t a Fit1:06:23 Shop Culture: The Right People Stay, Others Go1:07:13 EOS Implementers & Next Steps

Ep 156: Patrick Egan’s Secrets to Leading and Marketing in Auto Repair

Ep 97 - Tektonic 2026 Coaches Panel | Flat Rate, Technician Shortage, Performance Based Pay

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREThis episode was recorded at Tektonic 2026. Thank you to Tekmetric for allowing us to use this recording for an episode. Want to go to Tektonic 2027? Register HEREToday, Mike Allen leads a lively panel of coaches as they tackle some of the auto repair industry's most daunting topics. Things like flat rate and how compensation models impact recruitment, motivation, and shop culture. They also confront the persistent undervaluing of the industry, pointing out the urgent need for better marketing and self-regulation if auto repair is to attract the next generation. Plus, the coaches don’t hold back as they discuss private equity’s growing influence—offering straight talk on exit strategies, business legacy, and the real impact on teams left behind. Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREFor years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HEREAI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERETimestamps:00:00 Why is the auto industry undervalued? The real story behind pay and standards01:06 Flat rate pay: Is it tradition, incentive, or what’s driving the “tech shortage”?02:44 Hourly vs. flat rate vs. blended: Can we finally pay techs what they’re worth?04:06 What performance-based pay REALLY looks like in the real world07:03 Is there even a tech shortage, or just a leadership and culture failure?09:09 Recruiting top techs: Why should someone work for YOUR shop?11:05 Employees want more than money—how culture and environment win12:33 Why we can’t afford to be “broke” shop owners (& why most of us are)13:28 Are we destroying our own value? Party clowns vs. techs and the marketing gap15:56 Leadership confession: We got into cars, NOT for people, and it’s catching up16:26 How to reach the next generation of automotive stars17:17 One shop’s youth welding program that sparks real careers18:06 Why trades like welding are beating automotive for young talent20:03 How do we market the industry and reach parents, not just students?23:39 Got Milk? Why we need a national campaign to sell the value of this business24:53 Raising your labor rate: Genius or a recipe for backlash if you don’t raise value28:28 What customers are REALLY paying for—and how service changes the game30:13 Making your shop irresistible: Clean, beautiful, equipped, and worth the price31:42 You don’t need to wait to raise value—start by fixing your shop now34:36 Relationships and trust: The foundation for customer and team loyalty36:24 The biggest profit leak no one talks about: productivity loss39:35 Private equity: Golden parachute or community killer for auto shops?41:54 What’s your exit plan? How to think years ahead (and why it matters)45:45 Should coaches own shops? The truth about what makes a great coach51:39 Leadership, engagement, and communication: The four pillars of high-performing teams55:54 AI, DVI, and service advisors: The NEXT revolution in customer experience58:04 Why hospitality always wins—technology tools are only part of the story

207 - You Can't Wrench and Run the Business Forever: A Shop Owners Turning Point

207 - You Can't Wrench and Run the Business Forever: A Shop Owners Turning Point June 3rd, 2026 - 00:49:01 Show Summary: Nathan Geransky shares his journey from running an automotive shop on his acreage to moving into a commercial location. Years of long hours and limited financial insight pushed him to seek coaching and change how he operated the business. By improving labor rates margins and systems he built financial stability and stepped away from turning wrenches full time. He discusses leadership team development and preparing the business for future growth. His story shows what happens when a technician learns to become a true business owner.   Host(s): Jimmy Lea, VP of Business Development   Guest(s): Nathan Geransky, Owner, Nathan’s Garage Ltd.   Show Highlights: [00:01:00] – Nathan launched his shop from a building on his property. [00:02:00] – Customers arrived at all hours because he worked from home. [00:04:00] – Hiring help revealed lost revenue hidden in daily operations. [00:05:00] – Running a business required skills beyond repairing vehicles. [00:08:00] – A labor rate increase improved profits without customer pushback. [00:11:00] – Coaching helped build a $100,000 operating reserve in months. [00:16:00] – Better margins and scheduling changed his approach to ownership. [00:20:00] – The new location increased visibility and attracted new customers. [00:26:00] – Personal thank you cards strengthened customer relationships. [00:38:00] – Nathan is preparing the next generation to lead the business.     In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/5G4i75jw-no   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Jimmy Lea: Welcome, Nathan. It is good to have you here with me. Good morning. Nathan Geransky: Thank you. Big introduction. For a little Jimmy Lea: guy. Yeah, man. You've done a lot over the last little bit. You've really spread your wings and gone the distance. It's amazing to hear the growth. Nathan Geransky: Yeah, it's been a journey for sure. Jimmy Lea: Yeah. How long have you been with the institute? How long you been with coaching and training? Nathan Geransky: Just about a year now. Jimmy Lea: Oh, congrats, bro. Nathan Geransky: About a year. Yeah. Jimmy Lea: That is awesome. All right. Let's go back in time, Nathan. Let's talk about the past. How did you get into the automotive industry, the automotive aftermarket? Nathan Geransky: So I was I was working in another shop and they kinda... It got slow there, so I went to- I've always been an automotive guy, so I've worked at Ford for many years and been doing it all my life. Jimmy Lea: Yeah ... Nathan Geransky: so this other shop I was working at, they kinda got slow, kinda lost my job, and I had an acreage and a shop there, so figured start, I'll work at home until I find a job. So I looked around a few times. Jimmy Lea: Nice. Nathan Geransky: No jobs, and started on my own. Jimmy Lea: Oh my gosh. So this is the residential cul-de-sac you were in. You had an acre. You had a- That's right ... shop on the- Nathan Geransky: Yeah ... Jimmy Lea: w- like a two bay or a three bay? What did you have there at- It was a- ... Nathan Geransky: the Jimmy Lea: back of the house? ... Nathan Geransky: a 30 by 60 shop. It's on three acres. Oh. So it was on acreage. Yeah. Jimmy Lea: Yeah. Nathan Geransky: So fairly big shop. Yeah. Jimmy Lea: Yeah, that is a big shop. And so you're working from home. Nathan Geransky: Yeah. Jimmy Lea: Tell me about that challenge. Nathan Geransky: So right at first it was figuring out what parts and everything. So I'd work in the morning, figure the cars out, go get the parts all afternoon, work till 10:00 o'clock at night, puttin' the cars back together. Oh Jimmy Lea: my gosh. And a lot of us work remote, so we're able to work from home. Yeah. Me being one of them. Yeah. Now you're working from home. Were there any challenges you faced by having your garage in the backyard? Nathan Geransky: Customers, they're like, "Oh, you're here," so they come any time of day, like drop off a car at 10:00 o'clock at night, or they'll expect payments. Like they'll come out at 7:00 o'clock and run your payment through, right? Or whatever, but- 24-hour garage. Jimmy Lea: It's true, because you were there. You were available. They're coming directly to you. Yeah. They thought, "Oh, no, he lives here. Yeah, no, I can come any time." Yeah. Oh my gosh. So how long did you operate out of the backyard? Nathan Geransky: Just until a month ago now, when we moved to the new shop. Jimmy Lea: Oh, wow. How many years were you operating from the house? Nathan Geransky: Seven years. Jimmy Lea: Seven years, wow. Nathan Geransky: Yeah. Jimmy Lea: Your neighbors must have loved you. Nathan Geransky: They did, except for one guy. Jimmy Lea: Oh my gosh. So how many bays did you have in your garage, 30 by 60? Nathan Geransky: Two bays. I had a wheel alignment hoist, which I'm still using, and another two post hoist. Jimmy Lea: Nice. Okay. Nathan Geransky: S- other side, Jimmy Lea: nice. Side by side. Oh, wow. Nathan Geransky: Yeah. Jimmy Lea: Wow. And w- you went from... So were you parking car... you say you had three acres. Three acres is huge. Yeah. It's a lot to- That's a lot of- Nathan Geransky: Yeah ... l- Jimmy Lea: lot of property. And- Were you parking cars all over your backyard? Nathan Geransky: Yeah. And then, so I had at one point in time probably 30 cars waiting there. Oh my gosh. And then the county came- ... "Hey, you got too many cars." So I learned how to schedule slowly. 'Cause people drop it off, says, "Get to it when you can," so I did, and then ended up being a pile of cars. Yeah. Before you know it, it goes from one car that's waiting to seven to 19 to- Yeah ... 30. Oh my gosh. Yeah. Nice. Packed double rows. Oh, wow. Wow. Wow. So what were some of those biggest challenges you were facing as a shop owner working out of your house, working out of your backyard? Jimmy Lea: So I- What were some of the biggest challenges? Nathan Geransky: Parts and I guess mechanics. So I hired Noah, my son, for do administration because he was, Actually, I hired my other son first, Justin. He's a journeyman, so I needed more help there, so me and him worked together about a year or so, and then hired Noah because when parts, when customers come back for repairs and they're like, "Oh, we put this part on for warranty, but we didn't ever charge for it." So we're like, "Okay we are charging you this time." So hired Noah to... His wages paid for all his parts we missed putting on vehicles or building out vehicles. Jimmy Lea: Oh, yeah, he caught everything. It's- But just even catching that paid for his wages. That's amazing. Oh, for Nathan Geransky: sure. Yeah. So we're l- in a losing battle, right? Jimmy Lea: Oh, yeah. No, yeah. Yeah. And what about all the core returns? If you're not getting credit for the returns. Nathan Geransky: Yeah, that too. Yeah. We probably lost a lot there too, yeah. But- Jimmy Lea: Yeah, no. But now you're, you've captured it. Nathan Geransky: Swapped around. Yeah, you bet. Jimmy Lea: Oh, man. So what's one of the biggest, And not, maybe not the biggest, but what's one of the hardest parts about going from being a technician in the business to being the owner and working on the business? Nathan Geransky: Ha- I guess challenging because I can fix vehicles Jimmy Lea: Yeah ... Nathan Geransky: but to run it, like I've never ran a a business, I guess business-minded, but not, never went to school for anything, so you always struggle and worry what, Yeah, it's a challenge for sure. Jimmy Lea: Oh, yeah. It's easy working on cars. It's harder- Yeah ... it's a different skill set to work on your business, right? Nathan Geransky: Yeah, definitely. Jimmy Lea: Yeah. Oh, man. So what was w- what was one of those challenges that you faced in making the transition? What was one of those skills you had to learn from being a technician and turning a wrench to being an owner and sit in front of a keyboard? Nathan Geransky: I'm still learning. So biggest thing is working for my business or working on my business, not in my business. Jimmy Lea: Yeah. Nathan Geransky: Mentally challenging, still work in progress, but we've come quite a ways. Jimmy Lea: Oh, wow. Yeah. That is true. That is true. Nathan Geransky: Maybe not Jimmy Lea: answering the question fully, but- And there are different seasons. No, you totally did. Okay. Yeah. There's different seasons that we operate in. So y- there was a season where you had to be the technician, there was a season where you had to be the technician and the owner, and as you- Yeah built up your business, you were able to take those steps to become the true full-time business owner. How often are you turning a wrench these days? Nathan Geransky: So now s- since we moved to the new shop I haven't done anything in the wrench. Oh. So I left my toolbox at the other shop. Did you leave your toolbox at Jimmy Lea: home? Nathan Geransky: Yeah. So Jess was like, "You're not bringing your toolbox to the new shop." So it's there. Out of the Jimmy Lea: way. Nathan Geransky: So it's mentally, The other day I was trying to find, get something and I told the o- all the guys to lock their boxes up. So on a Saturday I came in here, I had no tools. Yeah. What- Jimmy Lea: So I was like, "I can't do anything." No. Yeah. Of course you couldn't. No, you, you c- if you wanna work on your own cars, go back to your, Yeah, go back to my old job. Yeah ... go back to the house. Nathan Geransky: That's what happened. Yeah. Jimmy Lea: Oh, that's funny. That's funny. All right. Y- switching f- from technician to an owner, a different skill set. Y- you've a very technically trained, cars spoke to you. You're making that transition to business owner. What was one of the hardest things for you to adjust at first? Was it you raising prices, managing people, or trusting your financials? Nathan Geransky: Probably a combination of all of those. You're you're managing people, not too much that. I guess you're Yeah, just a little bit of everything Just a bit Jimmy Lea: of Nathan Geransky: financials? Jimmy Lea: Yeah. No, it's a bit of everything. Nathan Geransky: Yeah, for sure. Jimmy Lea: Yeah. And all right- How you're figuring it all out ... so digging into each one of these I have a question for you about raising your prices, because you were at a certain rate and you raised it by $30 an hour. Talk, talk to me about that. Yeah. Riff on that for a minute. Nathan Geransky: Through my coaching through Chad we're, He was saying, "You need to raise your labor rate or you need to give Justin a lot lower wage, otherwise..." And he's "I don't think he'll stick around for that because even though he's your son." So yeah, I raised my rate like 30 bucks. I was worried about customers because you think maybe they can't afford it." And, but then you realize they're coming back from holidays, and I'm not going on holidays. So you raise it up, and surprisingly nobody batted an eye. They didn't even question the labor rate, nothing. Over a couple more times they came over "Oh, your rate went up." I said, "Yeah, it went up to the amount." And yeah, it was crazy. I was... That was the biggest surprise, Jimmy Lea: yeah. Isn't that amazing? Nathan Geransky: People didn't care. Jimmy Lea: Yeah. They didn't care. So all the fear was where? It was inside your own head. Nathan Geransky: It was in me, yeah. Jimmy Lea: Yeah. But and the beauty of that is you analyzed the business. You looked at your business, you looked at your expenses, you looked at your overhead, you looked at all of what it cost you to run your business, raised it by $30 an hour to cover the business so that you- Yeah could have the life that you needed, and Noah and Justin, and is there anybody else on the team? Don't you have a few more people? There's Nathan Geransky: two others. Yeah, Dawson and Arthur. Jimmy Lea: Dawson and Arthur. Yeah. So you raised your labor rate so that as a business you could survive, as a business you could provide- for not just yourself, but for the- No ... entire team. And that's essential. Nathan Geransky: Yeah. Jimmy Lea: That's so important. So what made you decide to reach out to the institute? Nathan Geransky: So we're, They had phoned before, Michael had phoned before, and I was like I think we're doing pretty good in the business, and we're all... We've been doing it for seven years, and how hard can it be, right?" Jimmy Lea: Yeah. Nathan Geransky: Yeah. And then last year we're, About about this time last year we're like, "This is getting... We're making money, but we don't have any money." So we're like, "Okay, we need to figure this out." So that's when I reached out to the institute and got a plan and went from there, and it's been amazing. Jimmy Lea: Oh, that's good. That's good. And we'll give a shout-out to Michael Wiltrout. In the past, he has been a partner and owner of four different shops in the Arizona- Okay ... area. And so w- y- you connected with the right guy at the right time, and I'm sure that you guys had some phenomenal conversations talking about your shop, your business, what you were doing. A- and he's got the chops. He's been there. He's done that. Yeah. He can talk to what you're going through and what you're doing. So I'm sure a lot of that- Great guy ... resonated real strong with you. So when you connected with Chad, what were you hoping that coaching with Chad would help fix? Nathan Geransky: Just how to run my business correctly and be more financially s- secure, and- That's Jimmy Lea: important. Nathan Geransky: Yeah. That's, yeah, that's very important. Jimmy Lea: Yeah. So h- how long did it take you? What was that realization of, "Oh my gosh, I, I think this is actually working. I think I can see that we're, we have money. We have money- Nathan Geransky: yeah ... Jimmy Lea: not just on the books, but we have money." What was that point for you? What did that look like? Nathan Geransky: So when we started with it, it was I think I've said this before even, but so our books were, they were okay, whatever, but we had we had no money in the bank and like we were struggling along. And then within about four or five months we had, with adjusting our margins and everything and increasing the labor rate, we put $100,000 in the bank for operating. Jimmy Lea: Holy cow. Nathan Geransky: Yeah. So it went up quickly and it was, yeah, amazing Jimmy Lea: That is Nathan Geransky: awesome Before I was happy, I'd... Before I'd had 20,000 in the bank, I was like, "Oh, we're doing good." Jimmy Lea: Yeah. Oh, yeah. That first month when you have 20,000, it's like an eye-opening, "Oh my gosh this is working." Yeah. And then you look up- Yeah ... two months later and you're like, "Oh my gosh, we have 100,000." Nathan Geransky: Yeah. That was crazy. Jimmy Lea: That is cool. Congratulations- Yeah ... bro. That is very cool. Talking about the moving of your business, John Beasley is totally commiserating with you or loving on you in that residential area. He started in residential as well many moons ago. Had people showing up eh, on days when he was closed and walking around his house. Nathan Geransky: Oh, yeah. Jimmy Lea: And John, y- clearly they had to be on the outside of the house, right? There's nobody coming inside your house. No, nobody. Even though they think that's your office. Nathan Geransky: Yeah. No, my office was always in the shop, so nobody ever came in the house, but. Jimmy Lea: Yeah. Oh, that's wild. Wife Nathan Geransky: was like, "Who's here now?" I was like, "Oh, just another customer dropping off in the evenings or Sunday afternoons." And we have company over "Oh, that's a customer coming again." Jimmy Lea: Yeah. We should be happy Nathan Geransky: now. Which Jimmy Lea: we love. Yeah, no, Nathan Geransky: it's good. Jimmy Lea: I love being able to drop off late at night. Yeah, Nathan Geransky: for sure ... Jimmy Lea: John says, "Yeah, it was just a duplex, much smaller scale." John, I feel you on that. I- Yeah ... I love dropping mine off late at night. And the key box, oh my gosh, I love the key box. I love filling out that- little envelope putting it in the box because I... There was a period of about four or five years, Nathan, that I don't even think I saw my, the shop owner or even any of the staff, 'cause I would drop it off late at night. Yeah. And they would do the work and, Yeah ... I would pay over the phone and- Yeah pick it up two, three days later, late at night- Yeah ... or something like that. And, Yeah ... in a residential- I've had that Nathan Geransky: before too, yeah ... oh my gosh. Couple customers didn't even know who they dropped off, Jimmy Lea: like- But in residential, that could be a nightmare. Nathan Geransky: Yeah. Yeah. Jimmy Lea: That could be a nightmare. Here you are, 10 o'clock at night you're laying down in bed. You- it's bedtime and you got people dropping off their car. Nathan Geransky: They just put the keys on the floor mat and go. Like- ... we were on acreage, so it was pretty safe. That's what they did Jimmy Lea: yeah. So what was one of those first things that, Working with Chad, what was one of those first things that he challenged you to change in your business? Nathan Geransky: I think the first thing was labor rate. Really? Yeah. Okay. And he did that because he could see that the business just needed a bump in the labor rate- Yeah, for sure. Yeah ... and he knew that Justin needed to make some more money. Yeah, for sure, yeah. Jimmy Lea: Oh, wow. When you raised your labor rate, what were you expecting to happen? Nathan Geransky: I thought we'd be slower. Maybe our customers would complain about it or they'd ask questions on the bill, right? "How come there's so much more money?" or whatever. But when Chad explained it to me, you raise your labor rate up, and you have... say you have a two-hour job You're only going up a few dollars or an hour job, right? Yeah. Top 50 bucks. So people sorry, people probably don't even hardly notice a little bit, like $30 is quite a bit, but they're not gonna question too much. And when you get the big jobs, like eight, 10 hour jobs, they're like, "Okay." And then they kinda realize it's a bit higher. But the just day-to-day jobs, people didn't seem to care too much. Jimmy Lea: No. And add to the bo- it added to the bottom line in a hurry, right? Oh, yeah. Which is- Big time ... Nathan Geransky: great. Yeah. S- Jimmy Lea: so le- let's use some fake numbers, but, Sure ... somewhat real. If we're talking about a two-hour repair order, let's say that's around $600. Does that sound about right? Nathan Geransky: Yeah. Jimmy Lea: So at a $600, your increase made it $660. Nathan Geransky: Yeah. So $60, right? Yeah Jimmy Lea: That's a nuisance increase in my book. Yeah ... it's just a, "Oh, okay. Yeah, everything's going up." Nathan Geransky: Yeah. Jimmy Lea: Shoot. Have you seen hotel rooms now? Nathan Geransky: No, I know. Jimmy Lea: I agree with you. Even Motel 6 is 150 bucks a night. Nathan Geransky: Yeah. Jimmy Lea: All your Hiltons and Marriotts are over 300 a night. It's... Ah, man. I know it's ridiculous. So how has the institute and how has Chad helped you move from reacting to problems to managing the business more intentionally? Nathan Geransky: Through, your parts and margins, we've learned about, more about that, and scheduling. It's helped a lot with sched- scheduling. And just revamped everything from being a mechanic point of view to a owner point of view. Jimmy Lea: Yeah. Isn't that wild? Y- and all those days you worked at the other shop, and you're working on Fords, and you're thinking, "Oh, this owner, he's putting all this money in his pocket. Oh, he needs to get more cars in here." "I could work on more cars." Now you're on- Yeah ... this side. Nathan Geransky: Yeah. Jimmy Lea: Now you're the owner. Now you're the one that has to put more cars in the bays and- Nathan Geransky: yeah. Jimmy Lea: Yeah. So how important is that for your team to understand the financials of the business as well? Do you have a different perspective on that now that you've been Nathan Geransky: on- ... the Jimmy Lea: other side, and now Nathan Geransky: you're the owner now? So I think the team has some- somewhat... i've shared my financials with them, and they're like, "Oh, we're doing good." I said this is why we're doing good, because we're... We have our labor rate's better, our mar- margins are better, and this is why as you go through your jobs, you need to make sure you're writing everything down and your stories are correct so we can bill correctly. And it all results to you getting more money at the end of the day." So a teamwork, and that's how I've always addressed it. So everybody works together, and everybody makes money. Jimmy Lea: Nice. Nathan Geransky: It's not all about me making money. It's about everybody making money, Jimmy Lea: yes. It's important we all Nathan Geransky: make money. No, and everybody to be successful. Yeah. Jimmy Lea: Oh, 100%. 100%. Yeah. So do you feel like you look at your team differently now than you did a year ago? Nathan Geransky: Yeah, probably. Yeah. And do you feel like your team is looking at you differently than they did a year ago? Definitely. Yeah, definitely. Yeah. But... and d- what do you, what would you attribute that shift and change to i- in yourself? Just learning more about business and through coaching and- yeah, it's- Jimmy Lea: and Nathan Geransky: leadership all, all together. Leadership, Jimmy Lea: yes. Nathan Geransky: Yeah. Yeah. Jimmy Lea: It just sounds like you have grown so much tremendously in your role as a leader here at the shop. I would say that your team is looking at you more as a leader than they ever have before. Nathan Geransky: Yeah, they have. Yeah, they are. Jimmy Lea: Oh, that's awesome. Yeah. Congratulations on that. And that's a big transformation for you to make and to grow. How have you changed? How ha- how do you view yourself today versus what you, who you were a year ago? Nathan Geransky: It's a hard challenge or hard vision, I see myself more as a manager now or owner-operator, right? And like I'm in charge of a big, like a big business now, right? So it feels like a big business. Yeah, so it's been mentally challenging, and you're figuring out where I st- I- where my role is, right? Or how I manage people and everything else. Jimmy Lea: Yeah. Yeah. It is. It's a big change that you go through, and Chad's giving you a shout-out here. That Nathan is humble. He's becoming involved with BNI and NAPA AutoPro, becoming a spokesperson for the industry. Thank you for doing that, Nathan. That's from Chad, your coach, so he- Yeah ... he knows who you are as well. Oh, thank you. Yeah, Nathan Geransky: for sure. Jimmy Lea: So you've now- And- ... moved into a n- oh, sorry, go ahead. Nathan Geransky: I said he's been an amazing coach. Yeah, I've always, every time I talk about business or whatever, I said, "Yeah, I got this great coach, Chad." He's I bring him up all the time. Jimmy Lea: Nice. Nice. Spread the word. We need more shops- Oh, yeah, Nathan Geransky: I do. Yeah. For sure. Jimmy Lea: Chad needs more shops to coach. Nathan Geransky: Yeah. Jimmy Lea: He'd love it. Bring it on. Nathan Geransky: Yeah. Jimmy Lea: Bring it on. Nathan Geransky: Tell everybody, you, everybody needs a coach. Jimmy Lea: Everybody needs a... that's so true. Yeah. That is so true. Everybody needs a coach. Everybody needs someone to hold them accountable and inspire them towards r- achieving their goals. Nathan Geransky: Yeah. Jimmy Lea: Yeah. That's good. So you've just recently moved into the new location. Did you say a month and a half now? Nathan Geransky: It'd be a month. This week is a month. Jimmy Lea: This week is a month. Oh, congratulations. Nathan Geransky: Yeah. Oh, thank you. Jimmy Lea: What has surprised you most about moving into this new location? Nathan Geransky: The amount of, So my customers that have been with me for years they're happier now because I'm on the main road. They don't have to drive three kilometers off the highway to go to my acreage. Oh, that's right. They said- ... "You're actually closer," so I didn't realize that. I'm probably five minutes closer to Sherwood Park, which is the next big town or city here. So- Nice ... overall it's been really surprisingly, everyone's happier Jimmy Lea: Nice. Nathan Geransky: A- and so- A lot more drop-ins off the highway too, 'cause it's more visible. Jimmy Lea: That's what I was just gonna ask. Yeah. What about your walk-ins? What, how, what are you seeing there? Walk-ins, probably about Nathan Geransky: 10 new customers from last month. People walk in- Jimmy Lea: 10 in one month? Nathan Geransky: Yeah. Jimmy Lea: How does that change the energy or the culture of the company? How does that change the energy inside your business? Nathan Geransky: It didn't change too much, just that we're now, we're... I guess we're more surprised that, or happily surprised, that people are coming in and noticing us. "Oh, where do you guys come from?" "We've been looking for a mechanic for a long time," some of them said, right? Or whatever. I was just... I've been in business eight, over eight years, and now I moved here, and they're like, "Okay, good." So couple of new guys have come in and got their stuff checked out, and yeah, so it's been good. Jimmy Lea: That is good. That's awesome. Nathan Geransky: Yeah. Jimmy Lea: And they would've never found you back in that residential cul-de-sac, so thank Nathan Geransky: heavens you- No, unless you... Yeah. So a lot of it was word of mouth before, so I've never really advertised or never cared to advertise 'cause I was so busy. Just word of mouth, and everybody's coming that way, right? Tell their friends. Jimmy Lea: Oh, yeah. And word of mouth is powerful. That is very good. Yeah. That's great. And that's how it's been Nathan Geransky: great till now, Jimmy Lea: and now it's gonna become exponentially even more great. And speaking of marketing you... We have a marketing for automotive repair shops, we call it MARS, here at headquarters in October. Nathan Geransky: Okay. Jimmy Lea: You should really look at coming down to our marketing intensive. It's three-day intensive, talking all about marketing. So it's gonna be amazing. What is this? What was the finance like switching to the shop? Was it a fairly clean transition or was it bad requiring loans and such? Oh, this is from Nathan Garcia. Oh my gosh, Nathan Garcia. I thought Nathan, you, I thought you typed that in there. I was Nathan Geransky: like, " Jimmy Lea: What the heck is he saying?" What's going on here? So Nathan Garcia's, he's asking what was the financial... What was the finance like switching to the shop? Oh, from switching from the home business to the- Yeah ... the shop business, the brick and mortar. Nathan Geransky: Yeah. It was relatively painless because I had money in the bank. Jimmy Lea: So all my- Wait, so you... This is when you had 100,000 in the bank or what? Yeah. I mean- Nathan Geransky: Yeah. That's Jimmy Lea: right ... so you had to fund the whole mer- move? Nathan Geransky: Yeah. So I renovated this place. I probably put probably 40,000 or 30,000 into renovations, rewiring everything, and because it was just a lawnmower repair shop before. So I moved walls, built mezzanines, put voids in rewired everything. Yeah, so now we're down to minimal funds again, but I didn't have to borrow anything. We're all- Oh, yeah ... all our books are paid up. Everything's good just because I had money in the bank. Otherwise- Jimmy Lea: Dude ... Nathan Geransky: I couldn't have done this move. Jimmy Lea: That's Nathan Geransky: awesome. I'd have been out of- Congratulations I'd have been, I'd have been looking for a job. Jimmy Lea: And so would've Justin, and Devon, and- Nathan Geransky: Yeah ... Jimmy Lea: noah and- The Nathan Geransky: other Jimmy Lea: five Nathan Geransky: other guys. Yeah. Yeah. For sure. Jimmy Lea: Oh, yeah. Oh, you guys all would've been looking. Yeah, 'cause the county shut you down in being in that residential area, right? They're like- Yeah. They- We're not gonna renew your license anymore." That's right. So they said, "Look for a new shop, and when you do, then we'll worry about your license then." So they kinda held it in limbo. Wow. I'm glad you got in there. I'm glad that you've- Yeah ... seen success there. And you've made 100,000 before, so you'll do it again. Nathan Geransky: Do it again. Yeah. Yeah. Jimmy Lea: Yeah. And congrats- Nathan Geransky: easier now because we have systems in place. Well- We can- Jimmy Lea: Yeah. And what does the shop look like today? How many bays are you at? How many lifts? What does that look like for you today? Nathan Geransky: So we have three bays, three lifts in our new shop here, and we could use the old shop for, like I have a wheel align machine. I do ADAS calibrations and everything. So do all that over at the old shop, so we're kinda running both shops. So I guess moving from a two-bay shop to a five-bay shop now combined. So it's been pretty amazing. Jimmy Lea: That is very Nathan Geransky: cool And yesterday we're like, "We could use four more bays 'cause we have so many customers." Jimmy Lea: Oh my gosh, yeah. Now, so now you need to be a seven-bay shop. Nathan Geransky: Now we need to be a seven-bay shop, yeah. Jimmy Lea: Under brick and mortar, and then still have the- Yeah ... two at the house if you need them. That's the overflow. Nathan Geransky: Yeah. Jimmy Lea: Oh, that's cool. Congrats. So w- are you expanding? Are you gonna grow? Are you gonna take the businesses next door? What what does that Nathan Geransky: look like? So the next door, there's a body shop next door which owns this whole building. So my building's a 50 by 50 shop. So 30 by 50 is the shop side, then we have a mezzanine and office space on the other side of it, Jimmy Lea: okay. So you can't take any more space. You're pretty well Nathan Geransky: landlocked. No, I cannot here, yeah, landlocked, unless I buy land beside me, which, another guy has it, I could buy from him, but it's got lots of environmental problems, Jimmy Lea: oh. Nathan Geransky: Maybe in the future, see how it goes. Jimmy Lea: Okay. Keep your eyes open. You m- might find another shop- Nathan Geransky: Yeah ... Jimmy Lea: somewhere in the area. Nathan Geransky: Yeah. Jimmy Lea: That would be good. Nathan Geransky: Yeah, my next shop would be at least five, 10-bay shop if I'm going again, Jimmy Lea: oh yeah, for sure. For sure. Nathan Geransky: Yeah. See how this works Jimmy Lea: out- so I- ... and go from there ... I read in your notes something interesting that you're doing in sending out handwritten thank you cards. Yes ... what inspired that? Nathan Geransky: So we're trying to be different in our shop, like community-based, right? And we're like... So we have, So all of our work orders are in a folder. They have Nathan's Garage folder all done up in our deckling and everything. And so every work order, people are surpri- like when your work order is done, we're not just giving you paper, we're giving you a folder and being professional. Jimmy Lea: Oh, wow. Nathan Geransky: And so these, Like a postcard, we got a... There was a sale on postcards. We were like, "Hey, we should put this in there." And Napa, we had Napa brand it at all, so for our... If you like, for our warranty or "Did you know that your vehicle has three years, 60,000 kilometer warranty since it got repaired here?" And on the back of the cards, we write a note of thank you for whatever they came in for, your oil change or your diagnostics or tire changeover. So my wife writes them all out for me, and I sign them and we mail them out. Oh, wow. A few customers that come in, it's like, "We got mail." Where like they're all excited to get mail, and they're like, "Oh, it's from Nathan's Garage." They're like, "You guys are pretty awesome." Jimmy Lea: But That Nathan Geransky: is Jimmy Lea: awesome. That's good ... Nathan Geransky: I knew it'd be a good result, but I wasn't expecting maybe that good. But our people- Nice ... were excited about that, Jimmy Lea: oh, that's very cool. Nathan Geransky: Yeah. Jimmy Lea: That's very cool. I'm glad that they're responding well and Nathan Geransky: enjoying it. They put it on their fridge and everybody sees it when they come in the house. Jimmy Lea: Hey, there you go. Nathan Geransky: Yeah. Jimmy Lea: Oh, I love it. I love it. I... You talk about it, it was better than you expected. What's something that you have implemented, besides the postcards that you didn't think would make a big difference and it turns out that it did? Nathan Geransky: The postcards and I guess the envelopes or they are folders. Jimmy Lea: Yeah. Nathan Geransky: People like, they're always happy to get... one guy was so ecstatic about g- getting a folder. That's what started this, 'cause we gave him a black folder at first and put his stuff in there, and he's "Oh, a folder." He's "We don't get these." So ha. So I'm, I made a whole bunch, like 500 folders and with our branded on there handed to all the customers, and people are always surprised and happy. You f- hand them a folder and your keys, and they're like, "Oh, this is professional." And they're always good results in that. And they're like, "Okay, this is not just a backyard garage or an ordinary garage," right? 'Cause we started at the other place already. Yeah. So now the new place, everybody's "Okay, this is..." I think that's a- It's Jimmy Lea: legit. Nathan Geransky: Yeah, it's legit. Yeah, for sure. Jimmy Lea: Oh, good for you. In Canada they have a little bit different program with NAPA. I- in the United States you're NAPA AutoCare, and in Canada you can be an AutoCare, but then there's the next level, which is AutoPro. NAPA Nathan Geransky: AutoPro, yeah. Are Jimmy Lea: you guys an AutoPro? Nathan Geransky: We are AutoPro now, yeah. So as of January we're at AutoPro. Jimmy Lea: Congrats. Nathan Geransky: So that's been great. Yeah, so they... All their war- labor w- and parts and everything parts and labor, three years, 60,000 nationwide And they'll... If you're waiting for your part, they'll put you in a hotel, they'll pay for your towing- Jimmy Lea: Oh my Nathan Geransky: gosh ... everything else, wow. Yeah. Yeah, Jimmy Lea: that's that worry-free guarantee. Nathan Geransky: Worry-free guarantee, yeah. And for the new vehicles, there's 10 year, 100,000... 10 year, 400,000 catastrophic failure, up to $5,000. Wow. Which is a pretty phenomenal new car warranty. Jimmy Lea: Oh, yeah. Nathan Geransky: Yeah. Jimmy Lea: A- and when you say new car warranty, like new to your shop or brand new 2026? What are you talking about? Nathan Geransky: New under 40,000 kilometers. Like brand new. Jimmy Lea: Yeah. Nathan Geransky: Under 40,000. They have to register through you. We're supposed to do most of their oil changes, all their maintenance. Jimmy Lea: Yeah. Nathan Geransky: And then if they do that, then they they get the warranty. Jimmy Lea: And did you say up to 400,000 kilometers? Nathan Geransky: Yeah, 10 year, 400,000, which is phenomenal. Holy Jimmy Lea: mackerel. Nathan Geransky: Yeah. If your transmission blows up or your motor blows up at 300,000 they'll reimburse you up to 500... Five, $5,000. $5,000? Yeah. Jimmy Lea: Oh my Nathan Geransky: gosh. Which is better than nothing. Jimmy Lea: Bro that's amazing. Yeah. That's awesome. Congratulations. I'm glad you're- Yeah ... with NAPA and NAPA Auto Pro program. They- Yeah ... they have a great program. They're gonna do you very well. Very cool. Yeah, Nathan Geransky: no, I'm pretty excited about it. Yeah. Jimmy Lea: Nice. Let's talk about, It feels like I've been Nathan Geransky: starting my business all over again. Jimmy Lea: Yeah, right? Yeah. All the excitement and the energy- yeah ... that, that instills. Yeah. Nathan Geransky: Yeah. Jimmy Lea: Nice. Talking about you and Noah Noah's your son. He's working the front counter. Nathan Geransky: Yeah. Jimmy Lea: D- how closely do you and Noah work together on your financials? Nathan Geransky: Very close, like daily So we're working it out Did you guys work with Dani on Jimmy Lea: your- Nathan Geransky: Yeah. Yeah. Jimmy Lea: Wow. Nathan Geransky: So we went from QuickBooks Desktop to QuickBooks Online with our bookkeeper, and then so Noah kinda took over that, and we're kinda working back and forth trying to figure it all out 'cause I used to like for financials was like, "I don't wanna deal with this. Give it to the bookkeeper. Deal with it. She can deal with the accountant. I'm gonna fix cars." But realizing it's, how important it actually is, and that's what it's all about. So we need to dig into it and figure it out. I need to figure it out, which I have. Yeah. It's come a long ways, for sure. Jimmy Lea: Yeah. No, I, and I'll bet there's a lot of technicians out there right now that are like, "Oh my gosh, I don't wanna do the books. This is something they hate to do." That's exactly what Nathan Geransky: I didn't wanna do. Yeah. Sure. Jimmy Lea: Yeah. They, maybe they come in on a Saturday morning for a couple of hours trying to get it done. They're trying to do- Yeah ... the full week's worth of stuff. Nathan Geransky: Yeah. Jimmy Lea: Yeah. It sounds like what you're saying is it's better to have a person who's able to do it for you if you're not the one to do it. Absolutely. Yeah. But even then, you need to have your fingers in that cookie jar. You still have to Nathan Geransky: get involved. Yeah. Jimmy Lea: You still gotta Nathan Geransky: be involved. Which that's my where I'm going now is where we always need to be involved with that. That's what I'm learning. So that's part of the- Yeah ... manager role that I'm learning to do. Jimmy Lea: Yeah. It's the big nemesis that you're facing. It's the big- Yeah elephant in the room. Yeah. And how do you eat an elephant? It's one bite at a time. So now you're doing it. You're in there. Yeah. You're doing- Yeah ... the steps you need to take to get to that point where you can be the manager you need to be and the owner you need to be, the owner that your business demands. And that's so important. Yeah. And you recently joined BNI. I was a member of BNI for oh, two and a half, three years when I had a landscaping, house cleaning- Okay ... handyman business. Nathan Geransky: Yeah. Jimmy Lea: What have you discovered so far with BNI? Nathan Geransky: I think it's the next step. I just recently joined got inaugurated or whatever the other day, like joined their group, right? Yeah. Passed all their, You bas- have to apply for it and make sure the right fit for your chapter. So I passed all that. So yeah, I just started. I think it's a good next step for my business to become more manager mentality, and looking working for my business or on my business, I should say. So yeah, I think it's a... That's why I joined it 'cause I feel it's the next best step, and referrals, and they give you more business, at the end of it. And more- Yeah ... helping make a community out of it, so which is great. Jimmy Lea: Yeah. Yeah, you will. You'll discover quite a bit of community out of it. Yeah. What I discovered is the more I was able to come in and give, to give knowledge- Definitely, yeah ... to give information, to give understanding, to give tips and tricks and reasons why, and this is for automotive you would say, "Th- this is what a timing belt is. This is what it does, and this is why it's important for you to go to a certified, a trained, certified automotive repair shop. And by the way, that's who we are. We, this is what we do." Yeah. So for those of you who don't understand BNI, they only allow one company, one business from one vertical into the chapter. Yeah. So Nathan will be the only automotive repair guy, person in the, in that chapter. They could have a collision person. They could have a quick lube person maybe. That might be a little bit Nathan Geransky: too close. No, I think it's all automotive is different. Collision would be, yeah, they would have a collision person. They have all your lawyers and financial people and bankers and- Jimmy Lea: Yep. Yeah ... Nathan Geransky: everything is... There's 34 people in that group, so it's a pretty big- Oh, it's a big group Chapter. Yeah, a very big chapter. They've already done over a million in referred business already this year. Jimmy Lea: Oh, wow. Nathan Geransky: So it's a- That's phenomenal ... quite a a healthy group to be into. Jimmy Lea: Yeah. Nathan Geransky: And yeah, their motto is "Givers gain," so you wanna give as much as your information, like you were saying, help them understand what their car needs, right? Jimmy Lea: Yep. Nathan Geransky: Or what's their tips of- And maintenance, big maintenance stuff, Jimmy Lea: oh, yeah. Nathan Geransky: Yeah. So I think it's gonna be good. Jimmy Lea: It's gonna be really good. Nicole's giving a shout-out here as well for BNI. It's a wonderful for their shop. And Nicole, glad you're in BNI. Congratulations, that's awesome. Yeah. One of the things that I would love to see auto repair help educate the industry is a lot of people think, "Oh, my manual says I can go 17,000 miles before I change the oil. My manual tells me I can go 10,000 miles. My manual tells me I can go 9,500 miles before I need to service the oil." That's not true. Nathan Geransky: Because so if you look in your manual too, it'll say extreme circumstances or extreme duty, which is most of our cars, especially in Canada, you have such extreme hot, cold, and everything else. You... So basically our cars are running extreme duty all the time. Jimmy Lea: All the time. Nathan Geransky: So your maintenance is a quar- like probably half of what it should be per- Jimmy Lea: Yes ... Nathan Geransky: less time- Yes ... to say, less kilometers. Jimmy Lea: Yes. Oh, for sure. My- Yeah ... my father taught me to treat my F-150, my truck, and this is the way he treated his Ford F-150. He says, "I treat it like a Honda. Every 5,000 miles I go and get it an oil change, and it's always synthetic." Nathan Geransky: Yeah. Jimmy Lea: Never conventional. He was always synthetic. I did that, and I drove that truck 225,000 miles. I sold it, and to this day I really wish I still had that truck. Nathan Geransky: Yeah. Jimmy Lea: It was a great truck. And man, it just kept running and running. Yeah. So yeah, the more you can help educate the industry- ... not even just the industry, but the public. The more you can help- Yeah ... educate the public as to what they need to do with their vehicles, the better it's gonna be for- Oh, absolutely. Yeah ... Nathan Geransky: for you and for repairs Jimmy Lea: too. Nathan Geransky: And that's what joining BNI, that's my goal is to help people. People are like, "I just turn the key and drive." It's you need to do more than that. Yes. Go to Quick Lube, but that doesn't do you good. What about your transmission oil or brake fluid or all this other stuff people don't think about? Jimmy Lea: Yeah. No, it's- They Nathan Geransky: forgot about all those, right? Jimmy Lea: It's not the... Yes, absolutely. Yeah. So you talk about the extremes where you are in the hot and cold. Yeah. I grew up in Las Vegas. I... That was extreme hot. Nathan Geransky: Yeah. Jimmy Lea: We had extreme hots. A- in fact, I would change my radiator fluid at the beginning of summer and at the end of summer because there were- Okay ... many days that we would be up there in the 110, 115 degrees, which is in the 40, 42 Celsius. Nathan Geransky: Oh. Jimmy Lea: Maybe 46 degrees Celsius. It's very hot, and I knew that radiator fluid, it probably didn't need to be done twice a year, but I did it twice a year. Nathan Geransky: Yeah. Jimmy Lea: Are you calculating Fahrenheit or Celsius? Sorry. Nathan Geransky: No, I'm my battery's running out. Jimmy Lea: Oh, no. Get it plugged in quick. Nathan Geransky: I'm trying. Jimmy Lea: So- ... let's talk about the future of where you're going here, Nathan, as we come in to land this plane. What does the future look like for you? Here you are a month and a half in your new location. You already need another four bays. What does the future look like for Nathan and Nathan's Garage? Nathan Geransky: Future would be, like I guess my sons would take over, Justin and Noah. And I would be more off-site, is my next plan, to be train them, which is Noah's. I'm training Noah already, or we're working together. And then Justin would be more of a leadership role. So yeah, just more, just progress along, see how it goes Jimmy Lea: I love it. I love it Yeah The future is bright. It is definitely- Yeah ... bright. A lot of things happening there. So what would you say to a shop owner a- as we talk about things and go into landing this plane? What would you say to other shop owners that are on the fence about them getting coaching and training? Nathan Geransky: Coaching and training, it would be, It's changed my life, changed my business life for sure. More realizing that you need coaching is, unless you went to business school and you learned all that stuff already and then you became a mechanic. But I think from mechanic to being owner, I think now that I've done it, it's it's a no-brainer. You need to do it. And the correct coaching- Yeah ... like the guy that fits with you, right? Your, like with Chad with, he owns a shop too where you can relate. Not like some people are very schooled knowledge, right? Or like educated, which is good, but you need to be also down to earth terms, I guess you call it. Jimmy Lea: Yeah. Yeah. You gotta have boots on the ground But yeah, so it's a- you've gotta be- That's right experienced it. Nathan Geransky: Yeah. Jimmy Lea: Yeah. So l- everyone needs coaching, and you've gotta find- I would say- ... the right coach. Nathan Geransky: That's correct. Jimmy Lea: So how do you judge that right coach, Nathan? What would you give advice to let's say Nicole or Nathan or John? What would, w- advice would you give them as they're looking for a coach? Nathan Geransky: I don't know. I guess I don't know any other coaching, but sorry. This is, It's been a good fit with Chad, and yeah, it's worked out well. So I'm not sure. I've never experienced any other coaching companies or anything, but from what I've gathered and all the reviews or suggestions from the institute has been great. I think- That's awesome ... that'd be the way to go for sure. Yeah. Thank you. I'm glad you hit a grand slam here at your first go. You didn't know any other coaching companies. Yeah. I'm glad that you teamed up with us. I'm glad we were able to lock arms with you and help you navigate this industry as a business owner. Jimmy Lea: Yeah. 'Cause there are a lot of other coaching and training companies, and you gotta evaluate. Would that be a match? Would that be a fit? If everything is a party we don't need to pay for our friends. No. Yeah. If everything is a joke then no, that's not what we're here for. Yeah. If everything I'm doing is not increasing my business, then you need to look at a different coaching and training company. Nathan Geransky: Yeah. Jimmy Lea: And yeah I'm so glad that you found the institute when you did so that we could do the things that we've done together. Yeah ... and Chad has been a major force in driving that forward. But he's clearly and still a backup singer to you, Nathan. You are the star here. You are the star, and you have done a tremendous job. Congratulations. In fact, Yeah ... chad gave you a shout-out here a minute ago. Nathan is humble. He's becoming involved with BNI and NAPA and becoming a spokesperson for the industry, so congratulations to you, Nathan. Nathan Geransky: Oh, thank you. Jimmy Lea: A lot of people are seeing what you're doing, and- ... and it shows. It's awesome. All right, last and final question here, Nathan. What are you most excited about right now? Nathan Geransky: Just moving forward and getting fit into our new location. Just progressing, it's keep on going. Keep growing- Jimmy Lea: Progressing, building, growing Nathan Geransky: yeah, building. You learn every day, and I'm, I keep learning. It's if I'm not learning, you're not living. Jimmy Lea: Yeah. Amen. Amen, brother. Yeah. Oh, for sure. For sure. Congratulations to you, Nathan. Thank you so much. Pleasure. Thank you for spending the time with me to talk about your journey and that you're experiencing. And for those of you who are listening, if your story sounds familiar to Nathan's and this is something you wanna look at, the institute, when we sign off here, there's gonna be a QR code. So get your smartphone out, get the, get ready to scan this code. We can sit down and have a conversation and see if the institute is a fit for you. There are many who- Yeah ... come to the institute and wanna make the changes, but at the end of the day, if you don't make the changes, if you don't do the work, there is no magic bullet. There is no silver bullet that's gonna make things happen. You've gotta do what Nathan did. You've gotta sit down and stick to it and go forward and make stuff happen. So Nathan- Even at first too- ... thank you Nathan Geransky: so much for joining. So- Jimmy Lea: Go ahead. Nathan Geransky: Even at first too it was like I couldn't afford the coaching. It was like, or I thought, right? But now it's like I can't afford not to, so that's where we've come to. Jimmy Lea: Yeah. Yeah. And you know what? And Nathan, to your point, I'll bet there's many out there that feel the exact same way. "Oh my gosh- Yeah ... I just really can't afford to do it. I can't afford to do it." And then when they do it, they're like, "Oh my gosh, why didn't I do this sooner?" Nathan Geransky: Should've done it years Jimmy Lea: ago. "I should've done this- Yeah ... years ago." Yeah. "A year ago, two years ago-" Yeah. "... three years ago." Nathan Geransky: Yeah. Jimmy Lea: Yeah. Congratulations. And I hear that your future is bright. In fact, it's so bright I brought my shades for you. There you Nathan Geransky: go. Jimmy Lea: Nathan, your future is bright. This is gonna be awesome. I'm so excited for you. And for everybody who's listening I love this industry. I love what we're doing. As we lock arms together, we're gonna make a big difference in the world and in the industry. So Nathan, to you, thank you very much. You're welcome. And to you listening, my friend, thank you very much. Any final words, Nathan? Nathan Geransky: Just keep on going. Jimmy Lea: Keep on going. Hey, there's a little fish that kept saying that as well. "Just keep swimming. Just keep swimming." You're awesome. Thank you very much, brother. Nathan Geransky: Yeah. Jimmy Lea: Take care. Look forward to talking to you soon. Everybody listening, grab out your smartphones, scan this QR code. Let's get together. Let's take those next steps in your business journey to become the shop and the business and the owner that your business demands. And with that, my name is Jimmy Lea. I'm with the Institute for Automotive Business Excellence, and I'll talk to you soon. Thank you.

Ep 95 - Benjie Burris & Callie Johnson | Boobs, Business & Building Culture That Lasts

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this crossover episode, Mike Allen teams up with Tonnika Haynes from Downshift with Tonnika to give you a preview of the upcoming ASTA Expo in Raleigh, NC this September. ASTA Board Member and shop owner Benjie Burris joins alongside his daughter, Callie Johnson, ASTA’s new Membership & Events Manager, to talk about what makes the Expo special and how building a strong shop culture can create lasting success both inside and outside the business.The conversation dives into the power of showing up for your local community, building authentic relationships, and why giving back has played a major role in long-term growth. They also share first-hand ASTA Expo experiences, what makes the event different, and why the connections made there can impact both your business and your life.Oh, and you'll also hear the story of how Benjie met his wife. Let’s just say it’s one of those stories you definitely won’t see coming.Learn more about the ASTA Expo and how you can be there HERE Timestamps:00:00 The funniest icebreaker ever (yes, fake boobs are involved)00:53 Live from Fueling Connections 2026 – ASTA at UTI Mooresville02:22 Audio chaos: Why your own tools matter (and how NOT to record a podcast)04:10 The rise of Downshift and the weirdness of being told “I listen to your podcast!”05:03 Social media hacks: Engagement, trolls, and managing the comment chaos09:19 A blueprint for a family-run business culture that actually works10:29 Turning community support into real shop growth (and why service matters)13:42 Small steps, big progress: Building a shop “patch by patch”14:42 The real reason community work succeeds (hint: It can’t be faked)18:25 Real talk on supporting schools, teachers, and being boots-on-the-ground22:22 Dealing with “big city” demands and setting shop boundaries23:46 ASTA’s new Membership & Events Manager shares social media tips26:53 The ASTA Expo: Networking, parties, and the least clicky vibe in the industry28:29 Conversations that change careers—and lives30:46 Competitors or community? Why ASTA shops help each other32:07 Going from local to international—how ASTA keeps its family feel36:04 Must-attend classes, what’s next for ASTA, and seriously, don’t miss the hospitality suite39:29 Why Downshift is different: Focusing on legacy, mindset, and leveling up

Ep 93 - Brad McAllister & Jay Power | $24K/Month More at the Shop with Analytics?

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREBrad McAllister & Jay Power from OktoRocket join Mike to dig into the power of analytics for shop owners. They break down how tracking call conversions can translate into serious revenue, revealing that just a 6% bump in close ratio could mean an extra $24,475 per month. The guys also share their take on leaderboard motivation—why it can drive some team members and demotivate others—and discuss the relentless advance of AI-powered features like agent assist and Rocket Shield to keep shops ahead of the curve.Get the OktoRocket 2025 Industry Report HERE Timestamps:00:00 Game-changing stats to motivate your business growth01:17 Tektonic 2026: Rooftop parties, Texas-shaped pools, and industry networking03:00 Turtle races and finding your pace in a crowded event05:05 Meet the OktoRocket team and their journey from shop floor to SaaS leaders05:37 How OktoRocket connects, analyzes, and grows shops of every size08:25 Tools for shops, marketing companies, and analyzing your campaigns10:17 Decoding call conversion, inbound sales, and the analytics that matter most12:11 Should you use leaderboards? Shop culture, competition, and motivation dilemmas16:41 What makes great management & using data to coach your people17:14 Drill down into conversions: marketing calls, repair orders, and tracking ROI22:44 Tagging high-value customers—Are your ads bringing the right cars to your bay?24:29 The real numbers: Industry report highlight reel and surprises28:28 Close rates are dropping—what does it mean for your shop in 2025?31:38 Just a 6-point close rate boost could net $24k/month—here’s how32:49 Real talk on gross profit, compensation, and fixing margins34:46 OktoRocket’s founders share their shop careers and why they built it40:45 Staying ahead with rapid dev, AI, and never getting outcompeted44:27 New tech rolling out: AI phone agents, Rocket Shield, and beyond47:37 Your wish list: Real-time scripts and objection handling coming soon?

EP26: ShopSoup Goes Into Overdryve With Mike DelaCruz

Welcome to ShopSoup! In Episode 26, I get to talk with Mike DelaCruz, CEO of Overdryve, a marekting agency that helps shops understand their marketing reach and performance with insight and precision. Mike and I go back a ways and we talk about how we've both grown from the DemandForce days when we first met. We share some laughs, great stories and more on this episode of ShopSoup.In this engaging conversation, Greg Buckley and Mike DelaCruz explore the evolution of the automotive industry, the impact of AI, community involvement, and personal growth. Discover practical insights on marketing, leadership, and balancing life and work from two industry veterans.KEYWORDSauto industry, AI in marketing, community engagement, leadership, personal growth, marketing strategies, automotive repair, industry innovationKEY TOPICSAI integration in marketing and operationsCommunity involvement and brand buildingLeadership and personal growth in the auto industryKEY FRAMEWORKSCustomer Connection ModelAI-Driven Marketing Operating SystemACTION ITEMSImplement community engagement strategies based on local demographicsUse AI tools to forecast and monitor marketing performanceTrain staff with scripts and coaching for customer interactionsSOUND BITES"Learn three things about every new customer.""Love what I do and it gives me peace.""Industry has given us so many good things."Chapters00:00 Introduction and Personal Reflections03:38 The Birth of Overdrive and Its Mission09:10 AI in Marketing: Transforming Strategies14:52 Overcoming Fear of AI in the Industry18:33 The Importance of Customer Relationships27:52 Balancing Acquisition and Retention Strategies34:20 Personal Life and Finding Balance37:10 The Balance of Martial Arts and Life37:36 Building Confidence Through Self-Defense39:13 The Therapeutic Benefits of Physical Activity39:53 Inspiration from Community and Personal Growth42:19 Navigating Business Relationships and Ethics43:12 Strategic Marketing in Competitive Areas46:09 Understanding Community Needs for Effective Marketing47:53 The Importance of Community Engagement50:21 Giving Back: The Emotional Rewards of Community Involvement54:07 Personal Reflections and Family Achievements57:43 The Value of Human Connection in Business59:53 Mentorship and Industry ContributionsRESEOURCESSteve Jobs Stanford Speech - https://www.youtube.com/watch?v=UF8uR6Z6KLcAuto Care Association - https://www.autocare.orgGrog (AI platform) - https://grog.aiChatGPT (OpenAI) - https://openai.com/blog/chatgptPlug and Play Silicon Valley - https://www.plugandplaytechcenter.comGUEST LINKSLinkedIn - https://linkedin.com/in/mikedelacruzTwitter - https://twitter.com/mikedelacruzWebsite - https://overdryve.com

Auto Repair Marketing Isn’t What You Think (AI Is Changing Everything) [RR 1090]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Vance, CEO of Shop Dog Marketing, challenges how auto repair shops think about marketing in today’s AI-driven world. The conversation goes beyond websites and SEO, exploring how real marketing lives in every customer interaction and how tools like ChatGPT and Google AI Overview can become powerful strategic partners. What You’ll Learn Marketing Is Bigger Than Digital Tactics: Most shops mistake marketing for SEO, ads, or websites. Dan reframes marketing as theentire customer experience,from the way a repair is explained to how a customer feels in your waiting room. The shops that win combine smart digital strategy with authentic human connection.Why “Precious Moments” Builds Powerful Brands: Small, meaningful experiences, like a child choosing a toy or a team member giving back to the community, create emotional anchors. Capturing and sharing these moments builds trust and a brand that customers remember and talk about.How E-E-A-T Drives Visibility and Growth: Search engines prioritize Experience, Expertise, Authority, and Trust. Shops that intentionally showcase these qualities can outperform larger competitors. Long-term credibility matters more than short-term ad spend.Using AI as Your Strategic Thinking Partner: AI isn’t just a tool; it’s a collaborator. Dan shares practical ways shops can use it: Identify dealership weaknesses through review analysis and position your shop as the better alternative. Understand your shop’s real online reputation, both strengths and blind spots. Improve hiring by comparing candidates to your top performers and analyzing interview traits. Stop thinking of marketing as something you do and start seeing it as something you are. When you combine authentic customer experiences with the strategic power of AI, you don’t just compete, you create momentum that builds trust, visibility, and long-term growth. When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/  Dan Vance, Shop Dog Marketing.com Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

The Dealer Alternative Advantage in Today’s Auto Repair Industry [THA 482]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> In this episode, host Carm Capriotto sits down with Larry and Kara Rose of Larry’s Automotive in Newburgh, Indiana, to celebrate their recognition as the NAPA 2025 Auto Care Center of the Year. Their story is more than an award; it’s a roadmap for building a sustainable, family-driven business through discipline, culture, and long-term vision. What You’ll Learn How Larry turned a driveway side hustle into a scalable businessWhy Kara’s systems and structure were key to growthA clear, intentional plan for family successionHow strong culture outweighs individual talentThe impact of daily training and continuous learningWhy service advisors are critical to customer trustGrowth strategies like “dealer alternative” positioning and coaching Building a lasting shop requires more than technical skill; it takes structure, culture, and a long-term vision for people and growth. Larry and Kara Rose, Larry’s Automotive, Newburgh, IN Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/<a href="https://autorepairmarketing.captivate.fm/"...

Build Customer Loyalty: Branding, Event Planning, and Community [RR 1088]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt’s Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy. Key Topic Points Make the Shop an Experience: Auto repair isn’t naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections.Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve.Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories.Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience.Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection.Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit.Respect the Customer’s Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both. Standing out in today’s automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable. Lauralee/Lola Schmidt, Schmidt Auto Care, Springboro, OH, Listen to previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Ep 143: Proving Yourself vs. Improving Yourself with Levi OBryan

Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="2bbbdb6c-d025-4cb7-90c5-c8b790caf679" data-testid="conversation-turn-23" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement. Glassco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement. A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience. Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-15" data-testid="conversation-turn-32" data-scroll-anchor="true" data-turn="assistant"> Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth. https://www.appfueled.io/sidekick-ninja VISION Hi-Tech Training and Expo: https://visionkc.com/ Jeremy Glassco, Founder, App Fueled Joe Schindler, Schindler's Garage, Floyds Knobs, IN Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the...

How to Build Your Personal Brand | Lola Schmidt and Kim Walker - Episode 5

In this episode, Tonnika Haynes is joined by Lola Schmidt and Kim Walker for a candid conversation about navigating business ownership, brand authenticity, and the importance of community engagement. Kim shares her journey from education to entrepreneurship, underscoring the value of finding your footing and staying true to your strengths. Lola offers practical branding advice, encouraging listeners to keep things simple and consistent while remaining authentic. Both guests agree that for struggling shops, the most effective—and often free—marketing begins with networking and showing up in your local community.Timestamps: 00:00 "Kim's Spider Story"03:44 "Gym Encounter Shocks and Spreads"07:06 "Ready for Montana Cold"13:28 Women's Role in Business Support14:44 "Know Yourself, Your Partner, Boundaries"18:15 "Timing and Communication Challenges"24:03 "Queen of Genuine Kindness"26:44 "Discovering Identity and Natural Gifts"30:50 "Learning Boundaries and Saying No"32:06 "Expo Overwhelm and Recognition"35:05 "Fostering Connection Among Women"39:41 "Downshift to Gain Power"43:57 "Lessons on Million-Dollar Success"44:43 "Tracking Numbers Painfully Essential"49:10 "Brian Always Figures It Out"54:58 "Marketing Tips for Struggling Shops"57:32 "Challenging Assumptions About Representation"59:28 "Kids, Pajamas, and Montana Plans"