Digital Vehicle Inspections

Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Most auto repair shops are sitting on a goldmine of untapped revenue without realizing it. In this episode, Carm Capriotto welcomes Jimmy Alauria of 3A Automotive & Diesel Repair to discuss how deferred work can become one of your shop's most effective growth strategies. By pulling just two years of data from his shop's database, he discovered $3.3 million in potential revenue from deferred services. From better customer communication to smarter follow-up systems, Jimmy explains how to turn yesterday's declined repairs into tomorrow's repair orders. What You'll Learn Why your customer database is one of your shop's most valuable assets.How deferred work can create significant new revenue without increasing car count.Why shops should schedule the next appointment before the customer leaves.While DVIs provide excellent transparency, their primary goal should be to educate the customer and help them plan, rather than to force an immediate $5,000 repair order. Jimmy notes that customers decline work not necessarily because they lack trust, but because they need time to budgeHow categorizing repairs by safety, reliability, maintenance, and appearance improves customer understanding.Understanding the customer's personal "car goals," whether they love the car and want to avoid a new car payment, or they hate the car and want to trade it in, is also critical to framing recommendations effectively.The shortcomings of traditional CRM follow-up systems and how AI can improve communication.How AI helps prioritize repairs and translates technical repair language into customer-friendly messaging that drives response. Deferred work isn't lost business; it's future opportunity. By building better follow-up processes, educating customers, and using technology to communicate more effectively, shops can strengthen relationships, improve customer retention, and unlock substantial revenue already waiting in their database. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare   NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm                                          

Failing at Retirement: Building Eight Shops in Eight Years [THA 486]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-turn-id-container="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> Carm Capriotto talks with Matt Curry and Judy Curry of Craftsman's Auto Care about building one of the automotive industry’s most respected multi-shop operations twice. After growing Curry’s Auto Service to 10 locations and retiring in 2013, the Currys returned to the industry with a new vision, launching eight Craftsman’s Auto Care locations in eight years. Matt shares his role as the visionary leader driving momentum and ideas, while Judy explains how operational discipline, marketing, and customer experience keep the business grounded and scalable. The conversation explores their “5 Ps” philosophy: People, Policies, Processes, Procedures, and Profits, along with their commitment to employee development, strong culture, customer transparency, and community involvement. The Currys also discuss how Digital Vehicle Inspections and an intentional customer experience helped them earn nearly 10,000 five-star Google reviews. What You’ll Learn How Matt and Judy Curry scaled multiple successful shop operationsWhy leadership balance and “staying in your lane” mattersThe “5 Ps” framework for building a strong shop cultureHow employee investment drives long-term successWhy transparency and DVIs build customer trustHow culture and customer experience fuel growth and retention Sustainable growth in automotive repair comes from more than technical expertise. It requires intentional leadership, strong systems, a healthy culture, and a commitment to both employees and customers. Matt and Judy Curry, Craftsman Auto Care, 8 locations, Virginia Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: ...

BONUS AUDIO ONLY EPISODE: Lauren Langston & Jared Haleck | The Auto Repair Industry Earned Its Bad Reputation

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this bonus audio-only episode, Mike Allen sits down at Tektonic 2026 with Tekmetric President Lauren Langston and Chief Product Officer Jared Haleck for a conversation that starts spicy and quickly heads into the future of automotive repair. They discuss whether industry coaches can remain relevant after years away from shop ownership, why repair shops have earned some of the public’s mistrust, and what real-world data says about the massive impact of consistent DVIs. Mike also gets an inside look at SmartDVI, automated estimating, integrated phone systems, AI call assistants, and other technology that could dramatically change how service advisors and technicians work.Timestamps00:00 The Coaching Question That Made the Panel Spicy01:01 Can Coaches Stay Relevant After 10 Years Away From Shop Ownership?03:23 Why Tektonic Stands Out From Other Industry Events04:26 Tekmetric Digital Ads & Why Google Maps Matters08:08 The DVI Numbers That Should Shock Shop Owners09:00 Longer DVIs = Nearly $200 More ARO?09:32 SmartDVI: Using AI to Build Better Inspections Faster13:48 Can AI Understand Your Technician’s Accent?15:27 Building New Features vs. Fixing What Customers Already Use19:15 We’re 20 Minutes In…Maybe We Should Introduce the Guests22:41 Every Shop Owner Thinks They’ve Built the Next Great AI Tool24:35 What Happens When Software Companies Build Your Integration’s Feature?27:06 SmartDVI, Meta Glasses & Hands-Free Inspections30:24 How Close Are We to Fully Automated Estimates?34:17 Let Service Advisors Build Relationships—Not Estimates35:53 Personalized Service Plans & Eliminating Customer Surprises37:21 Has Auto Repair Earned Its Bad Reputation?41:24 Does Showing Future Repair Pricing Encourage Price Shopping?46:06 Tekmetric Phones & the Next Big Integration49:12 AI Call Assistants Listening in Real Time53:11 Mike Announces Tekmetric’s Entire Future Roadmap…Without Permission

Simple Changes That Make an Auto Repair Shop More Professional | Frank and Margarita Wiebe

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at the TOOLS in Hershey, Pennsylvania, Jeff sits down with Canadian shop owners Frank and Margarita Wiebe of 3D Auto to share their first destination training event and the lessons they're bringing back to their shop. They share how the welcoming community helped them build new relationships, the value of technical and service advisor training, and why effective customer communication starts with selling value—not price. The conversation also covers diagnostics, shop processes, professionalism, preventive maintenance, and building a culture focused on continuous learning and integrity.Timestamps: 00:00 Honesty With Customers 00:46 Meet Frank and Margarita Wiebe 01:42 Road Trip to Hershey 03:39 First Destination Training Event 04:26 Finding Community at TOOLS 06:30 Women's Dinner Experience 08:34 Their Podcast Journey 09:38 Tire Lifting Tips 11:12 Women in the Shop 13:18 Safety and Leadership Lessons 15:09 Favorite Training Sessions 21:11 Hershey Lodge Experience 23:32 Improving Customer Estimates 27:50 Building a Professional Shop Brand 29:48 Training Technicians and Using Lab Scopes 33:41 Battery Testing Best Practices 34:55 Preventive Maintenance Mindset 36:12 Doing Maintenance the Right Way 37:26 Advocating for Customers 39:04 Fleet Maintenance Success Stories 41:41 Why Phone Estimates Don't Work 43:51 Diagnose Before Replacing Parts 46:14 Handling Difficult Customers 51:39 Pricing and Setting Priorities 54:05 Free Services and Due Diligence 01:00:22 Tekmetric Experiences 01:04:13 A/C Season and Fleet Planning 01:06:31 Final Takeaways and Wrap Up Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 105 - Zeb Beard | Your Shop Doesn't Need More Techs

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode, Bryan Pollock sits down for a no-holds-barred conversation on shop ownership, team culture, and social media with Zeb Beard. Zeb shares why he's big on visualizing goals—and how that mindset helped him score a brand-new facility. They dive into why having dedicated roles, like a full-time DVI specialist, can massively boost shop efficiency (and profit). Plus, Bryan and Zeb talk about why they're not afraid to stir the pot with the trolls on social media, and how “playing grab ass” at the shop stalls progress.Timestamps:00:00 Why “100% production” is for amateurs01:18 Why techs need to get off Google and show initiative03:40 The hiring hack: leave info out and see who can problem-solve06:00 Raising independent kids—now considered “dangerous”?!08:26 Can’t = Motivation: Zeb's reverse psychology for success10:02 Visualizing ridiculous goals (and how it landed a new shop)12:13 Social media, comedy, and the birth of the viral “road report”14:11 From slow shop to slammed: the power of relatable content16:11 Why automotive posts attract trolls—and why Brian loves ‘em19:03 Haters gonna hate, but the right customers love the realness20:53 Stop showing brake jobs, start showing personality25:35 Growth mode vs “growing into your skin” after scaling up27:47 The struggle to find talent in rural America30:17 Choosing city vs small town for shop location32:41 Surviving a soft market and approval rate dips35:05 Organic marketing: how the “road report” really moved the needle37:00 Tracking the 10-year cycles in auto repair shop business41:58 Boundary setting: solving the “grumpy shop owner” syndrome43:53 Introducing William, the DVI wizard: why every shop needs one48:04 How a DVI specialist and cleanup guy can outpace 3 extra techs54:15 Unlocking ultimate tech efficiency with multiple bays per tech59:18 Real math: How more bays explode your bottom line01:00:47 Firing low producers—why your shop might actually run better

Why Busy Shops Stay Broke | Josh Oberlander | Ep 25

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOYour techs don’t need another YouTube rabbit hole—they need real answers to the problem in front of them. SWAT Training and Diagnostics brings the tech support and hands-on, virtual, and just-in-time training to help them fix today’s car and be ready for the next one - LEARN MORE HEREIn this episode, Tonnika Haynes and Josh Oberlander break down why slowing down and focusing on process can actually turbocharge your shop’s growth. Tonnika shares hard-won lessons about moving from high car count and burnout to prioritizing quality over quantity, showing how DVIs (with more photos!) increase both trust and repair order value. Josh jumps in with actionable advice on building team buy-in, gamifying new processes, and leading from the top. Timestamps:00:00 Leading from the top: Why technicians and advisors must buy in00:35 The untapped power of free training for shop owners01:17 Doing less for more: Getting profitable work from fewer cars02:16 Maximizing ARO by slowing down and focusing on DVIs03:07 The quick lube trap: Saying yes to everything vs. building real value03:23 Photos = trust: How transparent DVIs win more jobs03:34 Josh shares shop success with upping DVI photo counts04:04 Protecting your shop with good photos (and covering your … liability)05:01 Why busy shops are still "broke"—the cost of missing training & coaching06:10 Saying 'no for now': The hardest lesson for shop owners06:41 Why oil changes almost never build loyalty (and what to focus on instead)06:53 Coaching your team: Breaking through resistance to DVI and new processes08:04 Gamifying buy-in: Whiteboards, numbers, and making it a challenge09:20 The 60- or 90-day challenge: Real tracking for real results10:00 Why photo & video DVIs build trust—and prevent burnout11:19 Video in the shop: When and why you want to use it12:08 Technicians, not actors: Keeping DVI videos authentic12:25 The magic of just one extra hour per ticket12:36 Team buy-in starts at the top—stop relying on "because I said so"13:18 Creating a culture of “disagree and commit”14:20 How team input drives goals, ownership, and commitment15:08 Buy-in that sticks: When your team runs the shop without you15:53 Setting the next big goal (and getting your team hyped!)16:06 The never-ending work of real leadership17:01 The payoff of openness: Why your team should know the numbers

Building a Winning Scoreboard For Your Auto Repair Shop [RR 1098]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeWhat if your shop operated like a championship team, where everyone knew the score and was motivated to win together?Gerry Frank, business coach and former shop owner of 35 years, joins Carm Capriotto to explain how gamification can transform an auto repair business by increasing profitability, accountability, and employee engagement. Rather than relying on pressure or incentives alone, Gerry shares a practical system that turns daily performance into a shared game built around visibility, ownership, and teamwork.What You'll LearnWhy diagnosing the real business problem is more important than applying quick fixes.How visible scoreboards create accountability and keep the entire team focused on shared goals.Why technicians and service advisors should update their own scores instead of management.Which key performance indicators matter most, including car count, billable hours, margins, and hours presented.Why aligning the front and back of the shop creates stronger teamwork and better customer outcomes.How storytelling helps employees understand the importance behind the numbers.A leadership approach that improves performance by focusing on results instead of criticizing people.Gamification isn't about making work feel like a game, it's about giving every employee clear goals, measurable results, and ownership of their performance. When leaders diagnose problems correctly, track meaningful metrics, and connect the numbers to a larger purpose, they create a culture where accountability, engagement, and profitability naturally grow. Gerry Frank, former shop owner, trainer and coach for Maverick Shop Owners Want a more profitable shop? Start with your service advisor. They are the face of your business, the voice on the phone, and the key to every approved repair. Download 'Words That Work - The Service Advisor's Complete Phone Scripts Playbook at https://serviceadvisortraining.com/ Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-careNAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/SPONSOR: NAPA Auto CareConnect with the Podcast:Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carmThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm

209 - The Real Story of Growing an Independent Auto Repair Shop with Andy Severein

209 - The Real Story of Growing an Independent Auto Repair Shop with Andy Severein June 24th, 2026 - 01:00:41 Show Summary: Andy Severein shares how Andrew's Auto grew from a single shop into a thriving multi shop operation through coaching leadership and a commitment to continuous improvement. Jennifer Hulbert explains how understanding financials improving repair order value and developing managers helped transform the business. They discuss building a strong culture creating opportunities for employees and preparing the next generation of leadership. Their story shows that long term success comes from intentional growth consistent training and serving both customers and employees well.   Host(s): Jimmy Lea, VP of Business Development   Guest(s):   Director of Programs & Owner of Service Plus Automotive   Owner, Andrew’s Auto   Show Highlights: [00:02:29] – Jennifer shares her journey from shop owner to Institute program director. [00:06:11] – Andy explains why he purchased a struggling repair shop. [00:09:00] – Coaching revealed the business metrics Andy never knew existed. [00:11:54] – Average repair order nearly doubled through better processes and training. [00:16:00] – Profit sharing and community support became the business mission. [00:20:10] – Learning financial statements changed every business decision. [00:27:00] – Teamwide coaching fueled one million dollars in sales growth. [00:34:00] – Intentional leadership strengthened culture and employee development. [00:38:02] – A newly acquired second shop quickly doubled its repair order. [00:48:00] – Andy encourages owners to embrace coaching before opportunities disappear.     In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/_3LVDHjy2G4   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript:   The Real Story of Growing an Independent Auto Repair Shop with Andy Severin 06242026 Jimmy Lea: Good morning, good afternoon, good evening, or good night, depending on when and where you're joining us from today. It is a gorgeous day outside. I hope you are able to go outside and breathe in some beautiful fresh air. Hey, today is awesome. Today is going to be amazing. We've got a great conversation gonna happen with a phenomenal shop owner, with a phenomenal coach and trainer from the Institute for Automotive Business Excellence. But before we get into that, let's talk about you and where you're at, and what's going on in your life. This is going to be an interactive webinar. Interactive how? In the comments section, in the questions, in the comments, put in there where you're joining us from today. Love to give you a shout-out here as we are on the live webinar. We're streaming through many different, multiple streams. Multiple live streams are going out on Facebook, and on YouTube, and on StreamYard. So we've got all these avenues that we're reaching out to the industry to, to, for us to connect, for us to come together. So drop in the comments where you're joining us from, city, state, and your shop name. Love to give you a shout-out so we can recognize everybody who is here for this live event. And it seems that everybody is shy today. Which is awesome. That's great. You know where the comment button is. When you find it, put in there your information, and we'd love to give you a shout-out here as we're on our live event. Streaming on Facebook, and on LinkedIn, and on YouTube, and on StreamYard. Oh my gosh, this is so awesome. This is so awesome. All right, for our conversation today Jennifer Holbert is here from the Institute for Automotive Business Excellence. She is a shop owner. She is a a coach, an industry coach, an industry facilitator with the GEAR Performance Group, and most recently moved into the position of director of programs with the Institute for Automotive Business Excellence. Thank you so much, Jennifer, for being here. Good morning, good afternoon. Jennifer Hulbert: Thank you. Thank you for having me. Excited to be here. Jimmy Lea: Yes. We're gonna have an awesome conversation. I'm in the good morning part, and you're in the good afternoon part. Jennifer Hulbert: I am. Jimmy Lea: 'Cause you're in New York, right? Jennifer Hulbert: I am. Northern New York. Jimmy Lea: Northern New York, awesome. How long have you been in the industry, Jennifer? Jennifer Hulbert: Ooh 25 years? Yeah, 25 years. Jimmy Lea: So you started sweeping floors when you were, like, five, six years old then? Jennifer Hulbert: Yeah, you could say that. I started filing probably when I was in my teens, but officially joined the business in 2001 when we moved to our new building and started as service advising, accounting, marketing, and then now do it all. Jimmy Lea: Yeah. No, a- and you've had a long journey with the institute as well, joining as part of the GEAR Performance groups, and then moved into being an industry coach. Jennifer Hulbert: I did. Jimmy Lea: What did that... What's that short story look like for you? Jennifer Hulbert: Yeah. I was a group member in group two for about 19 years prior to the opportunity to become a facilitator with the institute. That was four years ago, and just was recently asked and accepted the director of programs position, so I'll be overseeing all of our coaching programs with our owners coaches, our service advisors, and our managers. So just in the infancy of that position right now, and we've got lots of good work to do and lots of exciting things to bring to the industry that I'm super excited to be part of. So yeah, it's been a journey. I, and I know all the things, all the positions, so as, first time coming to a meeting to being an integral part of a group process and looking at elevating our own internal groups and the members that we were talking to, including myself. So yeah, it's been quite the journey. Jimmy Lea: Oh, I love it. I love it. And here comes a shout-out from Downshift with Tanika. "That's my coach, Jennifer." She is. Thank you, T- Jennifer Hulbert: But love Tanika ... Jimmy Lea: Tanika's with Brown's Automotive out of- Yeah ... North Carolina. Yeah. Chapel Hill. David Boy's also saying, "Hey. Yay, Jennifer." And David, are you joining from Minnesota today? Minneapolis? Are you joining from Florida today? Where is home? Where are your feet planted today? Jennifer Hulbert: He's all over the place. Jimmy Lea: Yeah. No, that's awesome. That's awesome. Th- thank you for being a coach. Thank you for being in the industry. You are an inspiration f- to many. You have influenced many, and one of those people you have influenced is Andy Severin with Andrew's Auto. Andy, how the heck are you, brother? Andy Severein: Doing wonderful, Jimmy. Good to be here. Jimmy Lea: Good. Bro, you gotta sit up or something. You look... I got out... We Andy Severein: all these people back. Jimmy Lea: There we Jennifer Hulbert: go Jimmy Lea: I'm so excited to talk to you about this conversation a- as we talk about you and your shop and your business. How long have you been in the business, Andy? What does that look like for you? Andy Severein: I started in this business when I was in high school. I swept floors in a shop when I was 14, 15 years old, and got a job working there right out of... I went to Vo-Tech when I was a senior in high school and and their work work experience program puts you out in a shop halfway through senior year. So I started working there yeah, when I was 17, 18 years old, and was in that shop for, probably till I was about 25, I believe. Wow. Left the industry for a little bit, did some different things with trucks, and was learned a lot about life skills and running a business by owning big trucks. That teaches you a lot quickly. And when I got out of that, I got into the used car side of the business in inventory management, which I had my fingers in the repair side of our inventory. I was... I'd say I was a part of this industry at that part p- that point, that time, that 10 years of my life, but in a little different aspect. Yeah, most of my life I've had my hands getting dirty somewhere. Jimmy Lea: Oh, I love it. I love it. Isn't it funny we all start by sweeping floors? Yep. We got a shout-out coming in from David Boyd. Y- you need... You're sitting low for a tall guy. Reach up there, grab your camera, p- point it down just a little bit 'cause it looks like you're sitting on the floor. Andy Severein: It's down as far as it can go. I'm sorry. Jimmy Lea: Oh, really? That's funny. All right, Da- David, you just gotta get over it, man. Don't worry about it. Hey, so you got out, you went into trucking, you came back into into a shop. Did you go directly into owning another shop, or did you get back into turning a wrench first? Andy Severein: I went into the dealership world and- Yeah ... and purchasing and inventory management. The shop that we 10 years ago we started Andrew's Auto. There was a shop that had been in business for 50 years. It's I could see it from my house. We were that close, and it was a mess. Oh, I bet. I knew the owner. I had a relationship with the owner for years, and I planted that seed at one point. If you're, when you're interested in, in, in getting out that I'd be interested in talking. And I at that point, I don't know if my interest more was in cleaning the property up because I could see it from my house and it's that bad- ... or actually being in the auto repair business. But really my experience, the relationships I had had people coming to me constantly with advice, and had people- Yeah coming to me with looking at... They were looking for advice on their cars, and they were sharing experiences with me, experiences that they had at shops. A lot of them bad experiences. So it really it really it really Made me realize that there was a need in our area for a good, honest repair shop. Yeah. So that was my drive behind it, not having any idea what I was getting into at that point. I just knew how to work on cars. That w- that was really it. But thankfully through my life I've worked for some really good people, and looking back through, all the way back to when I was sweeping floors, what I learned from each one of those employers and even my years in, in being in trucking, what I've learned from each thing really prepared me for where I am today. Jimmy Lea: Oh, Jennifer Hulbert: yeah. For Jimmy Lea: sure. Jennifer Hulbert: In a previous conversation, Andy, you said you- you've always put yourself in front of the right people. Andy Severein: Yeah. Jennifer Hulbert: And I think right from an early age, that was just inherent in your personality to put you- ... in the right place at the right time, in front of the right person, to give you some of these opportunities. Andy Severein: Yep. Yep. Jimmy Lea: Oh, I love that you're learning along the way. At what point as the business grew, at what point did you realize that your role had to change from being involved in everything to truly being leading the business? Andy Severein: Definitely the institute had a, big part in that. I- Yeah. Jimmy Lea: Jennifer, why are you laughing? Jennifer Hulbert: Because we've had this conversation multiple times. Andy Severein: Yes, we have. Yes, we have. So we, I worked from, it was right in December of 2016 is when we started and things went well. We were busy from day one. We grew, we added people constantly. We did our first major addition renovation to our building in the end of 2019. The the, things were going very well, but there was just so many things I didn't know. And when I I was at the Napa Expo in 2022 in Vegas and and was in one of Cecil's classes, and it just it made me realize there was just a lot that I didn't know, and things I needed to know. And w- what he said really resonated with where we were at that point in time. I had no idea. Like I said, I knew how to fix cars. I didn't know what an average repair order was. We were using Mitchell at that point, and I really paid no attention to the reports. I didn't even know what that stuff was, right? We were just using Mitchell so we had a platform to give people invoices. So it taught me right away some of the, key indicators to, to look at, and I thought, "Whoa. We have a long way to go here." Jimmy Lea: Wow, and by that time you had already been six years in the business. Andy Severein: Yeah. Yeah. Jimmy Lea: And- Yep wow, there comes an eye-opening experience. Interesting. That's awesome. What, what- So from that point, you decided, "Oh my gosh, we've gotta change, we've gotta grow, we've gotta develop." What, at what point did you decide, "Hey, you know what? I need to really look at this coaching and training business. I really need to hire me a coach." What did that look like for you? Andy Severein: What drove that and what's still driving me today, I know I'm getting into the future there, but this business, I started it with my son on day one, and the intention of him taking this business over, I hadn't really put a timeframe on when that would happen, but it I think I realized that I need to make this a well-functioning successful business before I hand it over to him. So that, that was really what, resonated to me at that point. "Hey, we have a long way to go." So that that was, why we made some significant changes there right away and adapting to those changes is hard. I tell people that all the time. Being told, "Hey, your ARO should be this," and you think, "Oh my goodness, how are we ever gonna get from $350 to..." I believe our first goal was $550- ... if I'm not mistaken. And, we were inching- And I- ... inching to 500 and all of a sudden it was like maybe we ought to look at things a little different." Now at 600, I'm thinking, "Oh, my goodness." Jennifer Hulbert: I can remember one of those early conversations of, Jen, everyone's talking about this 850, $900 average repair order but you don't understand, my, my customers are different." Andy Severein: "My Jennifer Hulbert: customers aren't going to accept that because I live in an area of the country where we're completely different." And it wasn't until we started to break it down and Andy, you took a really a hard look at understanding the KPIs. We had a lot of discussions on what they meant, what the formulas were, how they're impacted, and that I think opened your eyes to say, "Okay we can do this with a better and a more thorough DVI, and some sales training for our advisors, and a different marketing strategy and conversations with our customers." So I, I was joking with Jimmy before we started this that's typically the first conversation that we as coaches get is, "Oh, wait a minute, you don't understand, my customers are different." And what we've found is what most people realize is no, they're not. They're, they're- ... Jennifer Hulbert: They will respond to the presentations and the information that you're going to give them. And I have some statistics in front of me. In 2022, your average repair order was $367. End of last year it's 732, and I think this year we're knocking the $800 range. So again- ... with some systems, process changes, ideology changes, training, this is exactly what's possible. Andy Severein: Yep. Jimmy Lea: Absolutely. So I have a coaching question for you, Jennifer. How often- are shops coming to you as a coach or you as a facilitator and singing the exact same song that Andy was singing? Jennifer Hulbert: Often. I would say probably 90% of the time. Jimmy Lea: Yeah. Jennifer Hulbert: And it's because we're fed, there, there's a lot of noise out there. There, there's a ton of noise of what the industry should be. There, there's news articles there's all kinds of news report of what our industry's reputation is, and it's not positive. So we look at this differently. We wanna educate our customers on what's best for you and your vehicle. Nowhere in our sales process that we teach at the institute or that we coach is a hard sales process. We're gonna look at your situation, your vehicle. We're gonna be open and honest about everything that we see, and then work a plan that's gonna work for you. Andy Severein: I Jennifer Hulbert: love that. So when you address it with honesty and true humility, it, it becomes a different conversation than one of a hard press sales, and I'm gonna sell you services that you don't need. It... That, that's not what we do. That's not the integrity of the institute, that's not the integrity of the coaches, and that's not the integrity of the shops that we work with. So a lot of times it's you don't know what you don't know. True. So you don't understand the power of a DVI process. You don't understand the power of an actual structured sales process. And that's exactly what Andy started to realize, and then really took a deep dive in, is, "Okay, I see things differently now, and I can see where we're benefiting our customers from doing this." "So I'm gonna put all the effort into training staff and making sure that we're starting to work towards those different key performance indicators." Jimmy Lea: Yeah. Andy, did you feel called out, just Tanika? She's wondering if this is a setup. She feels like she's being called out right now. Did you feel like you were being called out, Andy? Andy Severein: No. I would say not. No? No Jimmy Lea: When you were first starting, you didn't feel like you were being called out, you didn't feel like you were being spotlighted. And you know what? Now let me tell c- build up a little bit more, clarify a little bit more. I enjoy the process that we have at the institute where we're here to meet you where you are as a business and as a shop owner- Yeah and we're going to start from there. What does it take to run your business? What kind of business do you want to have? 100%. Now- Okay. If that's- Yeah, I do ... the kind of business you wanna have, these are the steps we need to take to get to that business that you wanna run. As opposed to a rubber stamp that says, "Follow this process, procedure, and you'll be successful." Okay you don't understand my clients or my customers Jennifer's laughing 'cause yeah we're gonna meet you where you are. What, how do you wanna run your business? What do you, what does success look like for you? 'Cause Andy, your definition of success might be different than Jennifer's, might be different than mine Andy Severein: Sorry, I dropped out with just a moment there. It was just about a five-second window where I had s- Jimmy Lea: For just the most important Andy Severein: point ... in the meat of that, I lost you. Jennifer Hulbert: He- he was saying what success is to you is not the success to someone else. And I'll use something that's very important to you, and that is compensating your staff very well with your profit sharing plan- and your community involvement and sponsorships. So Andy and I have had the conversation of the effects of that on his, to overall net profit- ... but that's his why. He wants to give the best financial outcome to all of his staff based on their efforts towards their success with a profit sharing plan. And then be a very good leader financially in the community to, to support those organizations that are supporting him. And that's much different than my why, and that's gonna be much different than Tanika's why as well. So we've looked at what's important to you in creating that profitability level so you can carry out that why. Andy Severein: Yeah. Absolutely. That why is something that we've figured out over time. We didn't realize going into it what our true why was. I just wanted to build a race car. I thought, "Hey, I have a shop. I can deduct all these parts and, it'll be great." And it took a few years of doing this until we figured out what our true why is, why we're here, and it's awesome. I love that. I'll back up just a minute, though, Jimmy, to your question, if I felt called out, and maybe I misunderstood what you were saying, but I'd probably share with the people that are listening that are thinking about coaching no. I went in there new to everything that was happening, and I never felt called out, put on the spot "Look at this guy." The group has been awesome from the first time I was there with helping me to feel comfortable and share their, their struggles and successes. I never felt called out in a way that I was uncomfortable. And I'm not sure if that's what you meant, but hindsight, that's what I was thinking. Jimmy Lea: Yeah. No. That's exactly it. You weren't called out in an embarrassment point of view, but you were- No ... enlightened into, "Oh, wow, these are some things that I can do. These are the steps I can take and need to take so I can run the business the way I want to." I love that. That's awesome. Now, question for you here about pricing and parts and parts GP and labor rates. This can be very emotional for shop owners. This is an emotional subject. What helped you move from being emotional about these topics and these subjects to becoming more logical in those areas? Jennifer Hulbert: Besides peer pressure. Jimmy Lea: Peer pressure is positive. It can be. Andy Severein: Definitely that emotional attachment that, that, as shop owners you have that. When you're working in the shop, you're, you're turning the wrenches you're hands-on with the vehicles, you're talking to the people at the customer. You're talking to the customers at the counter, and there's people you've known forever, and you know their, their families and their financial situations. There's a huge emotional attachment to that, and it's not bad. Yeah. But it definitely it, it definitely is a hindrance to the growth and success of a business, and I... It took me a while to, to learn and understand that. And it's still why I stay away from the the counter, and the, the service advisor role is so important, and I realize that. I'm so blessed to have the people we have now that are really good at what they do, and they get it. They understand. They're coaching with the APT programs, and I keep putting plugs in for you, but it's been very powerful for us. But overall the growth of the business is dependent on that, so we... I've learned to just stay away Jimmy Lea: Oh, I love it. Andy Severein: I, of course. Jimmy Lea: You know your strengths and your weaknesses. Go ahead, Jennifer. Andy Severein: Yeah. Jennifer Hulbert: I think you also had an understanding of the overall effect o- of what a labor rate increase will do. So that impacts labor gross profit, which impacts your total GP, which impacts your overall net profit. So- ... when we first started to talk about what is your why, and that you wanted it to input this profit sharing and your community involvement we need- those net profit dollars to be able to do that. And we get those through parts and labor GP. So no, it's not just a 10 or a 15% or 10 or $15 labor rate increase, it's going to overall impact that labor GP, which will help the net profit, which is gonna allow you to do what you want to do. Andy Severein: Absolutely. Yeah, that's so true. Absolutely. Yeah, being in the upstairs your knowledge teaching me initially how to read my P&L. I'd never looked at a P&L. When I started to enroll, I didn't even know how much money we had in the bank. I didn't care. Yeah. Bills were being paid, it was great. But now the composite reporting, which was really hard for me, and you remember that, it was super hard for me in the beginning. And now I'm I'm not gonna say I enjoy doing it, but I see the I see the... I do enjoy doing it. I enjoy the results of it. But the the understanding of how we're getting to net profit and why that net profit is so expensive is so important, Yeah that- It's critical ... that's not being downstairs, but w- my offices are upstairs staying up there and keeping an eye on that is is, it's been my the key to, to, to the growth here. Absolutely. Yeah. Jimmy Lea: And let's break this down for those that are watching that don't understand what a P&L is. They hear the word all the time. They hear P&L. This is your profit and loss, pro- P&L, profit and loss. Most shop owners will look at their P&L, they really don't understand it. They're looking for that last number. Is it red or is it black? If it's black we know we're good, we know we're making money. If it's red We're losing money, and that's what the understanding of most shop owners are. At the institute, we also have a financial intensive that helps you as a shop owner to understand how to read the entire P&L, how to get it set up properly with your accountant so that you are getting the right and correct information when you need it most. And a P&L should not take months and months for your accountant to put together and g- and- No ... deliver to you. W- what's the average? How long should it take, Jennifer? Jennifer Hulbert: To, for, to start to make changes? Jimmy Lea: Oh, no. J- In order- Hey, Mr. Accountant or Mrs. Accountant, I would like my P&L. Jennifer Hulbert: You should get that once a month. M- minimally, I would say, our require- our reporting requirement is by the 20th of the month. So you should be getting that by the 15th or the 18th from, for the previous month from your- ... accountant or your bookkeeper. Jimmy Lea: So if you're only getting a P&L once a year, you may wanna either ask for more and get a better understanding, or m- perhaps you need a different- accountant. So if you need a different accountant, we know a guy. Come talk to us. We know a guy. Jennifer Hulbert: We do. Yeah. We do. A- Yeah ... and it, knowing where you're at from a profitability standpoint tells a tenth of the story. So where do we need to put our focus? Yeah. Is it in gross profits for parts? Is it in gross profit for labor? Is it in expense control? Because, so many times- ... we have a lot of members who have really good gross profit percentages, but they're not controlling their expenses and they eat away, their profitability that way. Yeah. We break down our expenses into, what, 30 categories probably, 35 categories individually, and have benchmarks for individual expenses. So th- that's what our owner coaching and our group process does, is we- ... we focus on not only systems and processes within your shop, but the understanding of your financials, so you know- ... which specific areas to target and to make some improvements on. Andy Severein: Yeah. Jennifer Hulbert: And Andy, that's where I credit you because th- we had some, many meetings where he's "Jen, make me understand this. I really need to understand how all this works together," and we probably worked for six months- ... u- until you had that understanding and now you do, and, your profitability is, has increased ex- ... quite a Andy Severein: bit. Jimmy Lea: That's awesome. Yeah, and I think there's a lot of shop owners that are out there that are just like you, Andy, that are in that same position that says, "I don't know what I don't know, and this is definitely one area that I need to know more. Help me understand it." And you dig into it, and you dig into it, and you dig into it and the more you learn, the better you are. Our last financial intensive, I think we had 40 plus people here at, in Ogden at the financial intensive. So next April, if you're wanting to understand your income statement and your profit and loss and your balance sheet, come here to the institute. We've got a phenomenal program for you. You definitely want it. Whoa, that was cool. Now, oh, Raleigh. Props, dude. That was your dr- that was mic drop. Scan the QR code. Get in on our next financial intensive. Yes, that is going to be awesome. We'd love to have you here, y- and you will learn tremendous amount. I want to go back to another acronym you dropped out on, on everybody here. You mentioned the APG. N- our industry is full of acronyms. APG stands for the Advisor Performance Group, and that's with the institute. So Andy, you have your advisors in the program right now? Andy Severein: We do. Jimmy Lea: What have you seen with your advisors? What's the change that they've gone through? Andy Severein: Probably the biggest thing I've ... The biggest thing I appreciate that I that I'm getting directly is, their understanding of the numbers that they're achieving and ... But also, the way the program's put together, allowing them to see the big picture of what the business looks like, what it should look like, what it could look like, whatever your circumstance is. But doing that from a different perspective than myself talking to them, I think allows them to grow. And it's one thing for me, for an owner, for somebody to say something to somebody, but when they're hearing from an actual coach, it's like, "Hey, that guy's not just full of hot air. He knows what he's talking about." Now that's been powerful, but aligning all of our people, Yeah ... through those different programs has been really powerful for us. And that growth that we've really seen in the last, what, year or so I can directly attribute to, and I'll drop another acronym, the MPG program, as well as the APG program. Jimmy Lea: So what's the MPG? Andy Severein: The Manager Performance Group. Yep. We have two managers here now, Nate and Brian. My son, Nate, one of them. They just got back from Utah. We've been so busy, we haven't ... We've done some quick debriefs, but we haven't had time to really sit down and put everything together that that I brought back from the group five meeting last week, or the week before last, and then they came back from Utah with their normal plane delays. ... Oh, no. Jennifer Hulbert: Dang. Andy Severein: But they made it. Jennifer Hulbert: And let's talk about what that growth looks like. So in 2023, you ended the year at 2.1 million. 2025, you ended a million dollars up at 3.1. And you- you've entered the managers and the advisors into the program along with working in the owners of- Yep your performance group program. But like you said, you've aligned your entire staff in the direction that you want to take it- ... with training and opportunities and information of to align to that direction. So just you talking to your staff and coming back from one of the GPG meetings, Gear Performance Group meetings- A- and it's like them trying to absorb what your understanding of the training is- Versus now I'm getting it from a coach who is aligned with that ideology, and now we're gonna move everyone in the same direction. So I think for you, Andy, that's been the biggest change. Now, has it cost you some money? Yes. Coaching is not free. Sometimes, people say, "I want cheap coaching." You get what you pay for. That's what you get. And you're gonna get the results that you pay for. A 30%, 32% increase in two years in sales is the... you could attribute that directly to the coaching. And again I know this sounds like a sales presentation for the institute. It, it's not meant to be that way. I just know that Andy and I have had these discussions over the past three years of how, what can I do to improve? And because- ... you have dedicated the time and the energy to some coaching programs, you've got some very good results. Now, you've set some of that standard. I expect X out of you, service advisor, from a gross profit and an average repair order- ... and an effective labor rate standpoint 'cause you've held those standards high- ... and communicated those expectations, which is also very important for results. But y- you've done a very good job at communicating what the expectation is, and then your team has followed up with those results. Andy Severein: Yeah. Yeah. Jimmy Lea: I love it. Y- there's, the saying is you were talking about the expense of training. Training is so expensive. What what if I train my guys and they leave? What if you don't train them and they stay? Andy Severein: Yeah. Yeah. Jimmy Lea: Andy, have you ever had a situation where you've trained someone and they left? Andy Severein: I have not. We have very little turnover So that's Jimmy Lea: the benefit of training today, is your people will stay. Andy Severein: Yeah. Oh, yeah. Absolutely. No, we have very little turnover of people. In fact, I think there was only one advisor I had that was, he was here for a short period of time and he had come from managing an entire operation and had another opportunity to go back to what he had been doing. So I don't fault him at all. So he's the only person that I had in training and I hope that the things that he learned, he can take into his future. So- Jimmy Lea: Yeah ... Andy Severein: great guy. Yeah. He's a great guy. Oh, Jimmy Lea: I Jennifer Hulbert: totally agree. And let's talk about why your staff stays. What makes you different from some other shops that have some high turnover? And, and- Yeah ... we've talked about this. Andy Severein: Yeah. Jimmy Lea: Well- What are you Andy Severein: doing, Andy? Jimmy Lea: Is it pizza on Friday? Andy Severein: Wednesdays. Wednesdays. And we try not to do pizza too much. That really gets old, right? We have a big old grill here. I like to make food and do different things. But we really try to take care of our people in many different ways, not just, in their, problems that are going on in their life. We try to speak into their lives as, as much as we can and just be there for them. And, they're our family. We s- we spend more time with the people that work for us than anybody else. I'm careful who I allow into that family. And I feel we've done very well. In fact, we had somebody start here just recently, and his comments are just like every person I've heard in the past. Everybody here just gets along. Everybody helps each other. It's it's, it makes me... i'm really happy of that, and I'm really happy about that, because that's what I want. I wanna treat our guys really well. I want them to be excited about what they do, try to keep them motivated and and try to... My goal has always been to try to have a place that the word on the street is, "Hey, you wanna work for this guy, because they'll really take care of you in every way, not just pay." So it's extending a lot of grace regularly, that's that's part of it. Managing that grace can be tough. But but we... it's a blessing overall. It really is. We have a great staff of people here. Jimmy Lea: Oh, I love it. I love it. And what those people are talking about is the company culture, the culture that you have created in your company. They're j- it's, they're just so impressed by it, that this is a great company culture. So I... That doesn't happen by accident What are you doing today as a leader that is different than what you were doing three years ago, four years ago, five years ago? What are you doing different Andy Severein: I can't- honestly don't know if I'm really doing anything different. I hope I'm not, actually. I've always tried to connect with everybody regularly and just, listen to their needs and keep an open atmosphere that they can come to us with whatever's going on, if it's a problem at home or just, bumped into another car in the parking lot, don't be afraid to come to us with anything. And I... so to answer that, yeah, I don't feel like I'm doing anything really differently. I have the help of my wife now. She's a huge part of it. She was here in the beginning for the first five years, and she was working the front desk and it wasn't quite five years. It might've been three or four years and she just couldn't do it anymore. It was way over her head. She's a people person. And she had an opportunity to go work in a restaurant for some friends, which she took, and that opened the door for my, my, my front desk guy, Jimmy, to come in here. Jimmy's just an awesome person. He's just a light. He's always smiling. He's a lot like you, Jimmy. He- Jimmy Lea: It goes with the name. That's, Andy Severein: that's- You're both Jimmy. But yeah, Lori came back here in the beginning of '24, I believe. Nice. And she's been here a little over two years now. I convinced her that her skills, while she was much appreciated at the restaurant, the effort that she was putting in there would be would be very beneficial to us and our staff as we grow here. So she is a huge part of it. Plays Jimmy Lea: defense. Yeah. Jennifer, what are you seeing that Andy does different today? And by the way, Andy, you're constantly improving, so to say you're not doing anything different, it's not exactly true, because that constant improvement- ... is changing and you are becoming better. Andy Severein: True. Jimmy Lea: That's true. So as Coach, what are you seeing different that Andy does today that he didn't do when you first met? Jennifer Hulbert: I would agree with him. I think, hi- his heart i- is in the right place in wanting to do- Totally agree ... what's best for his staff. So that's just who, Andy, you are. I think today you're a little more intentional with that I- in some of the conversations and, interactions with the staff from discussions that we've had. I'll give you a recent example that they've just acquired their second shop months ago. Andy Severein: A couple weeks, three, four weeks ago. Yeah, beginning of May we started. Yep. Jennifer Hulbert: And the advisor there, they're looking to, w- we're gonna look to bring her to the service advisor intensive that's happening right now. She's never- Yeah ... flown before, so Lori says I'll go with you." I will join you on the plane. I will go to Utah with you. I will, get you all set up, make sure that you're completely just at peace with this. But that's who Andy and Lori are. So to say- Love it ... that they've done a lot different I would agree with you, Andy. I don't think you have. I just think you're a little more intentional- Yeah ... w- with it today than you may were three or four years ago. Jimmy Lea: Yeah. Andy Severein: Yeah. More clarity. Jimmy Lea: See, Andy Severein: and Jimmy Lea: That's to the core of who you are. That's to your heart. Your heart has always been in that right place. And that constant improvement are things that you're doing, the things that happen, you don't, probably don't see that you're doing it. But a coach, someone on the outside looking in would say, "You know what, Andy? You are becoming much more intentional. You are having these great conversations. Your heart has always been there," and it's something that you don't see because it's second nature to you, Andy. But a coach is gonna go, "Hey, you know what? This is unique. This is s- this is special. This is awesome that you do this." That's pretty cool. Andy Severein: Yeah. Jimmy Lea: That's pretty good. So what is the future? You just added a second shop. Does that mean that there's a third one, or is it too soon to ask? Andy Severein: I've planted the seeds for the third one. I did that a while ago. That might have been the second one, but this one just kinda flew in there quickly. But it's in a neighboring shop. I can see it. It's just one, two- Two buildings over? ... two buildings away. So they were our closest- Wow ... competition. Jimmy Lea: Wow. Andy Severein: Interesting. So we had the opportunity to buy that. The owner was was wanting to retire, and hap- wanted to make it happen quickly, so he we were able to work a deal out there. I acquired all of his employees and and, it's been a, it's been really good so far. We- I'm really excited about where that is and I've said this to Jennifer to take a business that has not been run well for years and apply, what we've learned we- we've learned and applied it here slowly to try to apply it to a business like that is, it's a pretty exciting challenge. And, seeing that ARO, it was 200-some dollars when we started it and I think we're substantially over that. We haven't advertised it yet. The building needs a lot of work, and we- we're looking forward to doing that work over the coming weeks and months. So we're really excited of what the possibilities are there. We really just needed some overflow, honestly. We're almost at capacity here where we are, and having a little bit of of option for more base space to send some work over there, customers we can't help in our time, in their timeframe with our busy schedule to be able to capture them is high on my priority list of what to do, love it. Always kinda looking for ways to, looking ahead to, what is our next, next, way to grow. To have... If there's more shops I don't know if that's- If that happens, fine. I'm, I've no problem with that. I'm not focused on that. I wanna... I still see a tremendous amount of improvement we could do where we are, and we'll try to, we'll try to continue to focus on that. But our pattern's been about every three years we do, what's the next step? 2023 we did a pretty large addition to be able to handle heavier pickup trucks and the dually trucks, construction pickup trucks. We were doing a lot of that stuff, so we put an addition on there. So here we are three years later, buying another shop. That's our that's- this is the next step and, what's the next in three more years? That's been our pattern. We've got some ideas, Jimmy Lea: Oh, I love it. It- What's gonna come in 2029? That's, you Andy Severein: got to be sweating. Jimmy Lea: Exactly. Andy Severein: Exactly. Oh, that's awesome. Got some pre- got some pretty cool ideas. We'll keep focused keep focused on what could happen there and work towards that goal. Jimmy Lea: Yeah, for sure. I- is it too soon, or can I ask this? You only bought this other shop at the beginning of May, so we're looking at six, seven weeks, eight weeks now that you've- owned the s- the second shop. $200 average repair order. Where are you now? In a very short time period, has it increased significantly, or are you still hovering in that 2 to $300 range? Andy Severein: No it's climbed. I think we're in the $400 range right now. I'm sorry, I haven't looked at that lately. I just realized- Yeah ... as you're asking me that question. So we've about- Yeah ... doubled that. Jimmy Lea: Doubled it in less than six weeks. Andy Severein: Yeah. Jimmy Lea: Implementing proper process, procedures. You intro- did you introduce a DVI program to them? Andy Severein: We did. Yep, introduced that. So that's been good. That's a... W- we're trying to... We have-- There's so many customers there that were the customers that that you don't want, that, we're trying to get rid of 'em. They, you tell 'em what their car needs, they take it home and fix it, and then bring it back and get an inspection sticker. We have state inspection here in Pennsylvania, an annual inspection, so that's a huge part of what we do and so yeah, that's been... working those customers out of our system is the goal here. Make way for good customers. And we've really seen a, an upturn just in the last few weeks of busyness. So it's it's exciting. Jimmy Lea: Oh, that is exciting. That's awesome. Congratulations. So a- as we, we look in towards the future here what leadership skills are you working on today To help you strengthen yourself, strengthen the business as you continue to grow, what are you working on yourself or the business in your leadership realm? Andy Severein: Oh, goodness. I'd love to say that I read a book a week or even a book a month, but that doesn't happen. I, and I could I, probably said it to Jennifer and I'll say it again. What we're doing in the GPG groups right now is so good. What we just did in the group five meeting in Indiana the other week our two main presentations are things that are so relevant to me right now, and that's, defining where in the business, where we need to be and what those roles are, and focusing on those things. That's, it, we're... i, it's funny I still struggle with basic things sometimes it feels even what my roles need to be, but that clarity is huge to me, and we're really, as a, we as our mana- myself and the managers really, working on that stuff. But, I'm, I personally, a- and I'll radiate where I started in, in this business, my goal almost from the start was to work my way out of this and create an opportunity for my son to move into which will probably at this point looks like it'll be my son and Brian together, the two managers. And presenting opportunities for them is exciting to me. They're both going to the to Michael Smith to the leadership- Leadership intensive ... in Washington, DC. Oh, yeah. There's another plug. You'll see the thing come across the bottom of the screen right now. Yeah. But Jimmy Lea: it's not- Leadership intensive in July in Washington, DC. Is that the one? That, oh! There it is. Look at that. There Andy Severein: it is. Oh, Mike Johnson. Jimmy Lea: There it is. Yeah, Raleigh, way to go, brother. He gave me a thumbs up. Andy Severein: But I did that course two years ago, I think it was in Ogden, and I really feel like I could do it again 'cause I'm at a I'm... I've learned so much in two years, but I'm really happy to be able to give those guys the opportunity to do that, to let them grow. Because I look at this now as "Hey this is gonna be for you to run." Yeah. And I want them to outperform anything I've ever done. I just wanna set the stage for them to be able to hit the ground running. Jimmy Lea: Yeah. And attending another leadership intensive, you're gonna learn even more because you've had two- Andy Severein: Yeah Jimmy Lea: years of runway under your belt that you have learned and developed and grown. Now when you attend it again, you have such a solid foundation. Now you're ready to build that building. You're ready to build upon what you've already learnt, implemented, discovered, rewrote as your truth tapes. You know what those next steps are gonna be, and y- you'll go to leadership intensive. You, your brain will still melt, we'll still have to pour it back in your head because of the learning that will happen And now the development and growth you'll have for the next year as well will be just tremendous. So Andy- ... Jimmy Lea: Get to the DC, get to the leadership intensive. You need to be there Andy Severein: I'll consider that. Jimmy Lea: That's a good idea. Yeah, take that into consideration. Anybody that's watching this as well, and you see it go back to that QR code, get into that Leadership Intensive. It really will change... thank you. It really will change the way you think about yourself, about your business, about your life- Yeah about why you think the way you think, and then you can help to discover why other people think the way that they think. Andy Severein: Absolutely. Jimmy Lea: Oh, so powerful. So powerful. Jennifer Hulbert: And one, one of the things that I really wanna point out to the listeners is, typically when we have a new client coming into our individual coaching program is they see people like Andy, and they're intimidated. But hearing Andy's story, that he started off, fixing cars in a very small shop himself, building it to now a multi-shop owner, not having to be an integral part of the day-to-day of the business because he has put people in the right seats, grown the business to a level that you can have a mid-tier manager- it's totally doable. Now, does it require blood, sweat, and tears? Absolutely. I own a shop. I was a service advisor for two years full time. You don't get to this point without going through some of those steps, but it is doable. A- and- Yeah ... sitting saying I only have 500 or $600,000 in sales this year," that, that was Andy at one Andy Severein: point. Jennifer Hulbert: And, now we're in a completely different scenario because of the changes and the improvements and the attention you've put to these improvements and your leadership style. So I, I get a lot of new members and I was actually at a group two member, or group two meeting a couple weeks ago, and then had a meeting with a member, and, she said, "Jen, you don't understand what we come back to because you have two managers in your shop." And I said, "Hold on a minute. I was you 15 years ago." So i- it does take time, and it does take attention but it is totally doable, and we can take you from opening your own shop, I have two members who had, have started to work with us prior to even purchasing their shop, to now owning their shop, to becoming a multi-shop owner. So the, all of those steps and processes we have the ability and the knowledge and the training and coaching to fill all of those steps, but it is a process. Yeah. You're not gonna go, from Andy opening your shop to $3.1 million being pretty much a hands-off owner in two years. It- ... had taken 10 or 14 to do Jimmy Lea: that. Yeah. Oh, yeah. You... If you keep doing what you've always done, you're gonna keep getting what you've always got. You- Yep ... you've gotta do something to change. And so Jennifer, to this specific scenario, a shop owner that you would have worked with that they went from a bucket and a wrench and a computer to multi shop owner what did their timeline look like? So maybe others who are listening can go, "Oh you know what? In six years, I'm gonna be six years older. I'm either gonna be still with a bucket and a wrench, or I can invest in myself and improve." What's that look like? So Jennifer Hulbert: the timeframe differs be- because of this. So it's your ideology, it's your mentality, it's where do you want to go and how are you going to take the steps to get there? We can give you the information. Again, one of the reasons I've suggested Andy being on this podcast is because he's done a lot with the information to get to where he is today. So if you enact it if you take it home and you actually implement some of the things that we talk about, you're gonna move much faster than someone who is, "You don't understand, my customers are different." Jimmy Lea: Yeah. Jennifer Hulbert: Two, two totally different types of shop owners. That's true. So I would say the timeframe is different for everyone, but five, six years to go from small to large, Maybe Yeah ... if I had to put a timeframe on it. Jimmy Lea: And I think you hit on the two elements that must be implemented in every situation. You talked about the attention. You've gotta give it attention. You've gotta give it the attention it needs because it doesn't happen by accident. It needs to be it needs your attention. And the second one is that you have to be intentional- Yes ... about what you're doing. Yes. If you don't know what you're doing, you could wander in the forest and be walking in circles because you don't have that compass. Compasses were created before time, before clocks. Why? Because we needed to know where we were going. So compasses are more important. You need a coach, you need a direction, you need some help to make sure you make- Jennifer Hulbert: And some accountability. That, that's what the premise of our whole GPG program is. Is it's not only the facilitator and the coach holding you accountable, you're being held accountable by a group of your peers. Jimmy Lea: Yes. Jennifer Hulbert: Yeah. Jimmy Lea: Yes. So if you're listening to this and you are the shop that's at that 500,000 or 600,000, let's start that journey together. We can do this. We can do it together and make it happen for you that in four, three, four, five, six years you're having the same conversation with somebody else who's doing a podcast to talk about your success story, and it's gonna be similar to what Andy has. Andy, final question from me and then Jennifer, a question from you for Andy if you want to pipe in here. And in fact, I might have two. My first question is gonna say what advice would you give another shop owner who is thinking that there's gotta be a next level? Andy Severein: There absolutely is, and I can say from experience to figure out what that level or what your goal is, what do you want to achieve and how can you achieve that? It, it-- That's true to anything in life, but it's having the understanding or the understanding of what tools you can use to, to get yourself to that point. Once again, in my case, it was I wanna work my way out of a job, what does that look like? And but certainly doable, with some input, some coach. People, most shop owners that I've found are pretty close-minded, don't wanna be told what to do. You know- ... they're doing it great, don't tell me. And that's why I was at an auction earlier today for a shop that closed down because, they just choose to just do the same thing they always did, and at the end of the day, they got nothing left. No business and just a bunch of tools to sell Jimmy Lea: Wow ... Andy Severein: doesn't have to be that way. Doesn't have Jennifer Hulbert: to be Andy Severein: that way at all. No way. Nope. Jimmy Lea: No. No. Yeah. They're getting pennies on the dollars for those tools and assets. Jennifer. Jennifer Hulbert: I don't think I have a question for you, Andy. I, and you're a pretty humble guy, and I want you to really hear this, so thank you for being an industry leader, and thank you for setting the tone and the example of what success can really look like. And, I hope you're an inspiration to those who are watching and listening to this because you've done exactly my why. My why is to help elevate individual shop owners, and because of your attention and intention to the information that we've been discussing you've climbed to that level. So I want you to really hear that you are an industry leader, and I thank you for being here, and thank you for being a part of the institute. Andy Severein: Yeah. Thank you. That means a lot to me. I certainly don't see myself that way. I I still hear Parker Branch telling me maybe two years ago, "With a few changes, you'll pass me." I'm like, "Yeah, whatever" Jennifer Hulbert: You're getting close Andy Severein: You are Jimmy Lea: getting close, yeah. Andy Severein: Yep. By the end of 2027 when shop number two kicks in, watch out, Parker. Jimmy Lea: You'll join him in that million dollar net club. Yeah. Andy Severein: That's the plan. Jimmy Lea: Yeah. That's the plan. Yep. Yep. All right. One final question coming from Tanika and then a final question from me. Did you get any pushback from your technicians, the technicians you acquired implementing a DVI program, changing their process, procedure, moving their cheese? Andy Severein: Honestly, if you're asking about the shop we just bought- No? ... not a whole lot because they knew that their leadership was terrible. They knew that there was better way to do things. They're a neighboring shop. They saw our parking lot full of cars all the time and their parking lot empty, right? So- Jimmy Lea: Ouch. Yeah ... Andy Severein: that was, for them to be shown How we do it. They understood right away that it worked. They knew that. So it's, it is it's been... Certainly has its challenges, but it hasn't been hard at all. Teaching them the processes has really been the hardest thing, but the understanding, the knowledge of it the knowledge of, the why we're doing it I don't wanna say it's one of the easier parts of taking over that business, but I think it has been. Jimmy Lea: It kinda sounds like it. It sounds like they were definitely primed and ready for you to step in there and take over. Andy Severein: They were all really hungry, yeah. They knew that our leadership was bad. I don't know why they didn't all quit and walk Jimmy Lea: out. Yeah. No, congrats, man. That's awesome. All right, last and final question. Years from now, years down the road, don't know what that number is w- what do you want people to say about your shop, about your team, and about the owner who built it all? Andy Severein: Boy, I, I hope it's, I hope it's what our goal's always been, and that's that we are just awesome people, trustworthy give back to the community, the same things we've always been. I I hope that can be our legacy here. Jimmy Lea: Yeah. For sure. I hope so as well 'cause you are awesome people. Andy Severein: Yeah. Thank you. Yes, Jimmy Lea: they are. Andy Severein: You guys are too, so that means a lot. Jimmy Lea: Thank you. Thank you very much. Thank you. Thank you for everybody who's listening. If any of this has sounded interesting or information that you wanna pursue even further, get out your cellphone 'cause as soon as we go to credits, there is a QR code. Let's meet. Let's talk. Let's sit down and review your business. What can we do to help you? Our goal, our core, is to help build a better business for you to... which results in a better life for you, which our intention is to build a better industry. So we are all about building a better business, a better life, and a better industry. With that, my name is Jimmy Lea. I'm with the Institute for Automotive Business Excellence, and thank you. Thank you, Jennifer. Thank you, Andy. Really appreciate you guys being here. Andy Severein: Yep. Thank you. Jennifer Hulbert: Thank you.

Ep 99 - Adam Rath | What Works in One Shop Could Kill Another

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this episode, Mike Allen sits down with Adam Rath, owner of a repair shop in Allentown, Pennsylvania. Adam tackles the challenge of adapting business models to different communities, emphasizing that what works in one area may not work in another. They also explore the importance of process efficiency, particularly in estimate building and digital vehicle inspections. Adam also talks about his role with the ASOG mastermind group, highlighting how peer support and structured programs can help struggling shop owners build a solid foundation.Timestamps:00:00 Efficient Estimates vs. Wasting Time01:31 Podcast Tech Upgrades and Recording on the Road03:03 Behind-the-Scenes: Touring Craftsman Auto Care04:01 Coaching Models: Origins and Overlaps06:00 Meet Adam Rath & the Reality of Shop Locations08:08 Coaching Myths: "That Won’t Work in My Town"09:00 Different Markets, Different Rules11:16 The 300% Rule: Double-Edged Sword12:33 Are You Sticker-Shocking Your Clients?13:33 Presenting Estimates the Smart Way14:09 DVI Tools and Estimating Efficiency15:24 What Do You Show the Customer?17:10 Single-Issue Selling: Helpful or "Slimy"?20:01 Show & Sell: The Theater of Auto Sales22:52 Roleplaying, Sales Practice, and the J Curve24:55 Tech Tools: Detect Auto, DVI Speed, and Pain Points28:40 Remote Estimators: Overseas Teams & Lessons Learned30:41 The Rise and Fall of Remote Estimate Companies33:05 EOS Explained: Visionaries vs. Integrators36:36 Taking the Crystallizer Assessment38:19 Monthly State of the Company at Adam's Shop41:20 When the Team Wins—Even Without the Manager43:13 Building Leadership Skills with the Right Tools44:57 Adam’s Role in the ASOG Mastermind46:33 The Mastermind Format & Growth48:36 Curriculum Overhaul: Tightening the Learning Path50:36 Live Invoice & Call Audits: Growing through Discomfort53:43 Why We Break Process (and How to Fix It)55:15 The Future of the Mastermind: Structure & Guest Coaches57:10 Shop Fix vs. ASOG: The Coaching Disconnect59:48 Buffet Approach to Coaching: Take What Works1:01:47 Guest Coaches, Good Info, and Avoiding Sound Bites1:04:00 Confession Time: When Employees Just Aren’t a Fit1:06:23 Shop Culture: The Right People Stay, Others Go1:07:13 EOS Implementers & Next Steps

Ep 156: Patrick Egan’s Secrets to Leading and Marketing in Auto Repair

Why Repair Shops are Toxic and Why Technicians Deserve More with Greg Hilliard

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff Compton and Greg Hilliard talk about Greg's career spent in dealerships, independent shops, and finally as a one-man owner-operator. Greg pulls no punches about toxic shop dynamics, the true value of a technician’s labor, and the personal costs of striking out on your own. He and Jeff discuss compensation, mental health struggles in the industry, how digital tools like chat GPT are already impacting repair businesses, and why demanding respect is not negotiable for survival.Timestamps: 00:00 Feeling valued in engineering role05:56 Becoming the technical expert11:52 Buying a used truck at Ford19:49 Fixing stubborn cab issues24:57 Avoiding the boss at work27:52 Discussing fair compensation concerns35:41 Struggles with retaining mechanics41:08 Streamlining dental office visits43:47 Using technology for car repairs52:54 Struggling to hire a technician57:37 Choosing entrepreneurship over traditional jobs59:35 Getting advice from Larry Grogan01:07:17 Addressing workplace culture issues01:09:20 Electrician shortage and industry pride Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

ADAS and Electric Vehicles Are Changing Auto Repair | Marco Palumbo

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Marco Palumbo shares his journey from technician to owner of Maxim Tire and Muffler in Winnipeg. He discusses the challenges of adapting to new automotive technologies, such as ADAS and electric vehicles, and the investments required in equipment, training, and staff. Marco also emphasizes the value of transparent customer service and community reputation, demonstrating how taking care of customers builds long-term loyalty and success.Timestamps:00:00 Meeting Mark and first impressions05:28 Importance of mentoring in shops12:13 Success with TikTok marketing17:38 Discussing car calibration and trust21:54 Unexpected car repair costs29:15 Dealerships vs. aftermarket dynamics34:45 Engaging waiting customers in showroom42:20 Oxygen sensor issues and specialization45:49 Tesla service challenges in smaller cities52:46 Celebrating Mark's impact56:16 Challenges with tech skills and training58:56 Managing training logistics01:04:09 Troubleshooting car electrical issues01:10:47 Managing customer service expectations01:16:04 Challenges with car part repairs01:24:28 Facing time management challenges01:28:24 Advocating for customer transparency01:34:09 Unresolved car maintenance issues01:37:26 Customer requests and shop policy01:42:08 Charging for technical auto repairs01:47:39 Recognizing Marco's passion and impact Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Stop Leaving Money on the Table: How to Master Your Shop Management System [RR 1085]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:b7123d23-4a4b-4700-b41f-68ea2bc61414-0" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto speaks with Evis Husejnovic of NAPA TRACS about how shops can boost profitability and customer service by better using their shop management systems. Husejnovic highlights that most owners use only 10–15% of their software, often missing key tools for managing operations. NAPA TRACS addresses this with hands-on support, user groups, and daily training. The conversation also emphasizes a “treatment plan” approach to digital vehicle inspections, helping shops increase revenue through thorough, preventative maintenance rather than higher car counts. While technology has rapidly evolved, Husejnovic reinforces that auto repair remains a relationship-driven, “handshake” business, and shares how NAPA TRACS is helping train future technicians through partnerships with technical schools. VISION Hi-Tech Training & Expo: https://visionkc.com/ Evis Husejnovic, Regional Sales Manager, NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm                        

Why Forward-Thinking in Auto Repair is Critical | JeanAnn SaintGrace

Like the show? Show your support by using our sponsors.   Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff is joined by JeanAnn SaintGrace, host of the BRAND NEW podcast in the Changing the Industry Network "Shop Talk Her Way". She's also an automotive shop coach and former shop owner. JeanAnn shares her journey from accidental shop ownership to building a business focused on profitability, people, and succession planning. Together, they discuss the importance of protecting technicians' pay and treating them like "racehorses," strategies for consistent profit to secure employee futures, and the emotional realities behind leadership and preparing for unexpected life events.Click here to listen to JeanAnn's podcast "Shop Talk Her Way"Timestamps:00:00 "Envying the Natural Puzzle Guys"19:50 "Managing Reputation in Business"25:14 Husband-Wife Power Dynamics in Business32:37 Technician Dynamics and Customer Communication41:43 "Survival Mode and Unequal Pay"57:25 "Challenges of Running a Shop"01:03:40 "Challenges of Transparency in Sales"01:14:02 "Proof Her Method Works"01:29:25 "Have a Plan for Uncertainty"01:42:32 Work-Life Balance Perspectives01:49:59 "Finding Purpose Through Positivity"01:58:19 "Resilience, Connection, and Legacy" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

They’re Married AND Mobile Mechanics?! with Ben and Jenna Dellaria

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff sits down with Ben and Jenna of 3Ts Automotive to talk about mobile automotive repair, business growth, marriage, and building a business online. Ben and Jenna share the realities of running a high volume mobile business, from working in extreme heat to managing customer expectations and diagnosing vehicles on camera. They discuss their plans for a future brick and mortar shop, the challenges of growing a YouTube channel, and why staying authentic matters more than chasing views.The conversation also covers pricing, profitability, parts sourcing, scheduling, maintenance, industry misinformation, online trolls, and the importance of supporting technicians who want to do quality work. They also share lessons on working together as a couple, avoiding burnout, staying focused on your own journey, and keeping the business fundamentals ahead of social media.Timestamps:00:00 Ignore Online Hype00:36 Meet 3Ts Automotive01:02 Heat and Going Brick and Mortar04:23 Working With Your Spouse09:57 Filming Real Diagnostics11:32 Authenticity Over Views14:35 Trolls and Teaching Values19:12 Pricing Labor and Profit23:34 Wild Customer Calls32:16 No Means No Requests33:34 Turbo Noise Request34:14 Why Enthusiast Cars Hurt35:46 The Never Ending Project39:40 Parts Sourcing Reality40:23 Friends and Family Pricing Trap43:56 Home Shop Time Management46:53 Hemi Truck No Start Mystery50:16 Flexible Repair Philosophy54:24 Maintenance First Hard Truths59:42 Social Media Pricing Damage01:08:03 Battery Light Surprise01:08:52 Alternator Fix Then Stalls01:10:42 Cat Converter Root Cause01:11:23 Parts Quality Domino Effect01:14:10 Parking Lot Mechanics Debate01:17:34 Regulation and Certification01:22:24 Building the Skool Community01:28:21 Rage Bait and Misinformation01:34:43 Staying Positive Online01:40:00 Profitability and Public Perception01:42:49 Who to Argue With01:45:14 Quiet Supporters Matter01:46:51 Handling Trolls Online01:48:12 Who Deserves a Platform01:49:57 Internet Outsiders Weigh In01:53:36 Stay the Course01:54:51 Working With Your Spouse01:59:35 Mobile Life and Burnout02:02:14 ADHD, Anxiety and Focus02:06:08 Stop Comparing Journeys02:08:03 Closing Advice and Growth02:10:22 Content Second, Business First02:13:18 Revenue Goals and Training02:16:04 Thanks, Sponsors and Community02:18:23 Final Sign Off and CTA Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

The Power of Financing: A Growth Tool for Auto Repair Shops [RR 1108]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What happens when a customer needs a $2,000 repair but doesn’t have the cash available today? That moment can determine whether the vehicle gets repaired, the customer delays a critical service, or they take their business somewhere else. For automotive shops, offering flexible payment options can be more than a convenience. It can be a powerful tool for helping customers say yes to the work their vehicles need. Kwane Stokes, Assistant Vice President and Relationship Manager in the automotive division at Synchrony, explains how the program can help shops remove financial barriers, increase repair opportunities, and create another reason for customers to return. Kwane also addresses why many shops still aren't offering financing and how the biggest obstacle may simply be the assumptions advisors make about a customer's ability or willingness to pay. What You'll Learn Why financing should be presented as a payment option, not something an advisor decides a customer needs.How the program's average first and repeat purchase amounts demonstrate the potential impact on average repair order (ARO).Why assuming a customer can't qualify for credit can cause shops to lose needed repair work.How monthly promotional offers can give shops another reason to communicate with their customers.How advisor incentives and simple training can encourage more consistent presentation of financing.What the upcoming "waterfall" financing model could mean for customers who aren't approved through the primary credit program. The biggest opportunity may not be finding more customers. It may be giving the customers already sitting at your counter more ways to say yes. The key is removing the assumption that you know what a customer can or cannot afford. Present the options, explain them clearly, and let the customer decide what works for their financial situation. For a shop, financing isn't simply about collecting payment. It's another tool for helping customers get the repairs they need while protecting the relationship and keeping the work in your shop. Kwane Stokes, AVP, Relationship Manager, Auto Network, Synchrony Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm                                        

99.08% Diagnostic Accuracy: Inside a Master Tech’s Playbook

Joe Adams interviews Adams Automotive Master Technician Josh Gerbrecht about his journey from technician to top diagnostician, sharing the systems that drove his 99.08% diagnostic accuracy and the big takeaways from a Key-to-Key-to-Callbacks weekend. They discuss the front-office/back-office symbiosis, the Rack Attack inspection process, recruiting and paying technicians their worth, shop tours and hospitality, and how AI could streamline diagnostics and incentivize accuracy over just speed.   AutoshopAnswers.com Auto-Shop-Media.com

Top 5 Qualities of a Genuine Service Advisor [RR 1106]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What makes a good service advisor great? Levi Linseman, performance coach at Autoflow, shares the five human qualities that separate a good service advisor from a truly trusted professional. With 25 years of automotive experience, including 15 years at the service desk, Levi explains why eye contact, a smile, warmth, caring, and humility can turn everyday transactions into long-term customer relationships. The conversation also explores sophisticated professionalism, the role of AI in the customer experience, proactive communication, hiring for coachability, and why the best advisors know when to simply say, "I don't know." What You'll Learn The 5 qualities that define a genuine service advisor.How admitting mistakes can actually increase customer trust.Why AI should support the service advisor, not replace the human connection.How digital vehicle inspections can improve transparency and communication.Why coachability and continuous learning are essential for advisors.How proactive communication reduces customer anxiety.Why setting clear expectations can dramatically improve the customer experience.What shop owners should look for when hiring their next service advisor. Great service advisors do more than sell repairs. They build trust, reduce anxiety, communicate with honesty, and make customers feel cared for. Technology can make the process more efficient, but genuine human connection remains one of the most powerful advantages a shop can offer. Levi Linseman, Performance Coach, Autoflow Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm                                        

Why Employees Disengage and How Leaders Reconnect Them [RR 1103]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Why are so many employees disengaged at work, and what can leaders do about it? Dr. JJ Peterson explores how business leaders can cure employee disengagement by applying the StoryBrand framework to their management style. The episode addresses a massive workplace crisis: roughly 80% to 90% of the American workforce identifies as disengaged, meaning they are stressed, disconnected, and not giving their best. Because a boss can impact an employee's mental health even more than a therapist, Dr. Peterson argues that leaders have a profound responsibility to show up in a way that positively impacts their team. What You'll Learn Why most employees disengage and what leaders can do to change it.The four workplace character roles: Victim, Villain, Hero, and Guide.Why great leaders stop trying to be the hero and instead help their employees succeed.How empathy and authority work together to build trust and accountability.Why people want to feel they matter more than they want to feel motivated.How defining purpose and creating a shared story strengthens company culture.Why repairing relationships after mistakes builds lasting trust and psychological safety. Dr. Peterson notes that people don't wake up wanting to be motivated; they wake up wanting to matter. Leaders must clearly communicate two things to make employees feel they matter: why the company's work is important (e.g., alleviating severe stress for customers with broken down cars) and why the individual's specific role in that mission is valuable. Similarly, true company culture is not about having snacks in a breakroom; it is about intentionally building a shared story where everyone knows their roles, values, and what success looks like. Dr J.J. Peterson, https://www.drjjpeterson.com/. Listen to JJ's other episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare   NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Storytelling and Open Discussion.https://remarkableresults.biz/Automotive Field Theory:From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm                                          

Ep 101 - Matt Curry & Richard Tonetti | The Secret Behind an $40 Million Auto Repair Business

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!What does it take to build a high-performing automotive business that continues to grow while maintaining a strong culture?In this episode, Mike Allen sits down with Matt Curry and Richard Tonetti from Craftsman Auto Care to discuss the systems, leadership philosophies, and growth strategies that helped build one of the industry's most respected shop groups. Matt shares lessons learned from growing to 10 locations and $18 million in revenue, including the importance of culture, leadership, sales training, digital inspections, and customer reviews. Timestamps:00:00 The $1 Raise That Changed Everything01:14 Are 4-Day Workweeks Actually Hurting Your Business?03:41 Why “Money Motivated” Isn’t a Dirty Word06:46 From Tire Changer to VP: Growth Stories from the Shop Floor07:16 Matt’s Path: 10 Stores, $18 Million, and a Comeback09:13 The Secret Sauce: Buying Distressed Shops & Turning Them Around10:36 How to Hit $1,000 Average ROs (and Why Volume Per Bay Matters)11:02 The Turning Point: Digital Inspections & Sales Training13:29 Being the Best Shop Cheerleader—Even on Bad Days14:11 Making the Hard Work Fun (Yes, It’s Possible!)19:00 Sales Scripts, Objection Handling, and The “One More Thing” Rule20:05 How to Hire the Perfect Counter Person (It’s Not About Automotive Experience!)22:49 Culture vs. Corporate: Why Good Techs Never Leave25:15 Google Review Domination: Building Trust and Cutting Marketing Costs28:20 Spiffs, Friendly Competition, and Making Reviews a Shop Habit32:10 Small Gestures, Big Impact: The Stuffed Animal Touch35:13 Why Internal Competition Works—But Only with the Right Culture37:46 When Growth Kills Culture (And How to Avoid It)40:36 Can Independents Still Win? Opportunity in a Corporate, Tech-Heavy Landscape43:27 The Blueprint: Build Slow, Build Right, Stay Nimble45:17 Level Up: Giving Back and Training the Next Generation47:04 Growing Your Own Techs & Locking Down Quarter-Million Dollar Talent

EP28: Tenets For A Successful Small Business: With Brent Garrett CEO Of Sirius Plumbing And Heating

Welcome to ShopSoup Podcast  ⁨@SoupRadio247⁩  In this episode, Brent Garrett shares insights from his book '30 Days of a Better Business,' discussing leadership, business growth, and creating a positive company culture. Greg and Brent explore strategies for small business success, team building, and personal development.Keywordssmall business, leadership, business growth, company culture, entrepreneurship, coaching, team building, business strategyKey topicsBusiness growth strategiesLeadership and team developmentCreating a positive company cultureThe importance of vision and mission statementsManaging the messy middle of business growthBuilding trust and employee engagementUsing Maslow's hierarchy for understanding customer and employee needsThe role of coaching and mentorship in businessSound bites"Slow and steady wins the race.""Trust is the foundation of client relationships.""Make lives better for your team, customers, and vendors."Chapters00:00 Introduction to Brent Garrett and His Journey02:31 The Essence of Small Business Ownership05:10 The Narrative of 'Thirty Days of a Better Business'08:00 Mentorship and Learning from Mistakes10:59 The Importance of Client Experience13:45 Building Relationships in Business16:21 The Value of Younger Generations in Business19:15 Navigating the 'Messy Middle' of Business22:24 Vision and Mission Statements in Business24:46 Strategies for Achieving Business Goals29:00 Navigating the Journey: Vision and Mission30:56 Understanding Needs: Maslow's Hierarchy in Leadership35:17 Burnout vs. Fatigue: Supporting Team Members41:01 Building a Positive Culture: The Power of Gratitude48:23 Coaching for Growth: Empowering Small Business Owners51:19 The Road Ahead: Applying Lessons from the BookGet Your Free Copy of Brent's Book30 Days of a Better Business by Brent Garrett - https://www.amazon.com/s?k=30+Days+of+a+Better+Business+Brent+GarrettThe Skilled Trades Coach - https://www.skilledtradescoach.comLinkedIn - https://www.linkedin.com/in/brentgarrettWebsite - https://www.skilledtradescoach.com

Dealer Plate Guy Compares Dealer Pricing with the Aftermarket

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff sits down with Dealer Plate Guy (Austin Conroy), who has a HUGE following on social media. Austin shares his unconventional career path from sales to service manager, emphasizing the importance of building customer and employee relationships in the dealership environment. They also talk about the most common misconceptions about dealership pricing compared to independent shops and the crucial role of technician career development and mentorship programs in addressing the ongoing technician shortage.Timestamps:00:00 International Connections: Jeff & Dealer Plate Guy Meet02:05 Growing Up Near Purdue & Serving College Town Clients03:17 From Car Sales to Multi-Store Manager: Austin’s Journey05:00 First Day as Service Manager: No Wrenching Background Needed07:10 COVID Resets the Department – Building New Structures08:53 Why Techs Should Talk To Customers (and Break Out of the Funk)10:10 Handling Difficult Customers & Flipping the Script13:36 The Unseen Cost of Long Test Drives & Flat Rate Frustrations16:28 Why Relationships Matter: Dealer vs. Independent Shop Service18:31 Career-Oriented Advisors & Building Repeat Business20:44 Managing Pay, Hours, & Mentality in Service Departments24:01 Changing Flat Rate Times: Pushback & Tracking Results29:12 Dealer vs. Aftermarket Parts Pricing: The Real Story33:43 Should Dealers Offer Aftermarket Parts? Educating Customers35:16 The Independent Shop Advantage in “Impossible” Diagnostics38:41 The 20-Minute Battery Draw: Stories From the Bay42:58 Why Dealers Still Need Flat Rate—With Real Solutions44:38 Feeding Your Best Techs: Who Should Get The Gravy Work?46:56 The Reality of Used Car Work, PDI, and Technician Dispatch49:28 Overpromising Service Times: Collision vs. Dealer Mentality52:16 Developing the Tech Career Path: Retaining Talent57:06 Mapping Out Progression Steps & Regular 1-on-1s With Techs1:02:45 Multi-Point Inspections: Making Video Pay Off1:09:29 How Social Media Skits Are Changing Dealerships1:13:42 Bridging the Advisor & Tech Divide: Cross-Training Works1:17:04 Beyond Money: Finding the Right Role for Each Employee1:20:17 The Real Fix for the Technician Shortage1:24:05 Apprenticeship, Dealer Responsibility & Recruitment1:28:47 Final Thoughts & Where to Find Dealer Plate Guy Online Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

You Don’t Know What You’re Worth (Until You’re Wrong) | Jeremiah Hiatt

Like the show? Show your support by using our sponsors.   Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff talks with Jeremiah Hiatt, a mobile mechanic from Montana, about his shift from ranch work to running his own ag repair business. They get into imposter syndrome, pricing your work, balancing family life, and the real challenges of modern diagnostics, plus solid advice for techs thinking about going out on their own.Timestamps:05:48 Fixing farm equipment for neighbors12:26 Issues with new technology durability17:09 Importance of equipment maintenance26:33 Discussing work-life balance27:32 Balancing career and family goals34:01 Dealing with software updates41:33 Appreciating Harbor Freight Tools44:40 Diagnosing and fixing the computer52:56 Hydraulic equipment repair experience55:20 Deciding on vehicle investments01:03:24 Challenges in car maintenance01:07:46 Discussing automotive customer communication01:10:18 Deciding between repair options01:17:47 Discussing truck emission problems01:23:06 Limitations on job responsibilities01:27:53 Discussing changes in tech industry01:35:40 The evolution of diagnostic skills01:39:19 Diagnosing a car engine misfire01:47:18 Ideal work-life balance fantasy01:48:20 Finding balance and unplugging Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Fleet Work vs Auto Repair and Why Mental Health Needs More Attention | Riley Spence

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff sits down with Riley Spence to talk about his move from the dealership world to working on a fleet for a construction company out in remote Labrador. Riley shares what it’s really like dealing with tough northern conditions, from tracking down parts to handling low-quality fuel. They also speak on mental health, the importance of having a strong community in the industry, and why continuing to learn and connect with others matters so much as a technician.Timestamps:00:00 Getting a second chance09:54 Managing equipment in dusty conditions12:40 Issues with quick lube services20:20 Dealing with self-doubt and burnout23:22 Challenges of being an apprentice27:34 Managing tough diagnostic situations36:13 Reflecting on career burnout37:37 Why I avoid working at dealerships45:19 Learning from skilled coworkers49:50 Reality of heavy equipment trades55:32 Pursuing skills over big money01:03:27 Outdated info in truck systems01:05:47 Fleet maintenance and master switches01:10:14 Frustrations with car parts stores01:15:45 Auto repair process improvements01:20:11 Discussing challenges in key programming01:29:34 Meeting online friends in person01:31:01 Managing questions during courses01:36:20 Advice on understanding older people Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="2bbbdb6c-d025-4cb7-90c5-c8b790caf679" data-testid="conversation-turn-23" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement. Glassco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement. A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience. Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-15" data-testid="conversation-turn-32" data-scroll-anchor="true" data-turn="assistant"> Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth. https://www.appfueled.io/sidekick-ninja VISION Hi-Tech Training and Expo: https://visionkc.com/ Jeremy Glassco, Founder, App Fueled Joe Schindler, Schindler's Garage, Floyds Knobs, IN Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the...

We Need to Call Training "Continuing Education" | Bret T. Fadley

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff is joined by Bret T. Fadley to discuss the upcoming TOOLS training event in Hershey, Pennsylvania. Bret talks about why it’s so important to keep learning and stay connected in the automotive world, and how events like this help you build strong relationships that benefit both you and your shop. Jeff also shares some of his past experiences, highlighting the super welcoming vibe at TOOLS and how these events leave you with fresh ideas and a boost of confidence heading back into your business.Timestamps:00:00 "Reflecting on TOOLS Event Vibes"08:32 Albert's Process and Event Bonds13:57 "Diagnosing Cylinder 2 Misfire"20:12 "Connecting Friends and Mentors"26:54 "TOOLS: Intimate, High-Quality Training"29:52 Networking Drives Automotive Inspiration34:11 "Canadian Caravan to Tools Event"38:56 "Casual Meet and Greet"48:46 "Enhancing Team Communication Skills"59:03 "Dealer Techs and Industry Perspectives" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Is Your Shop the Problem? Hard Truths from the Voice of the Technician Survey Results [RR 1084]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:b7123d23-4a4b-4700-b41f-68ea2bc61414-0" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"> Host Carm Capriotto speaks with Jay Goninen, co-founder and president of WrenchWay, about insights from the 2026 Voice of the Technician Survey and what it reveals about the state of the automotive workforce. Jay encourages shop owners to download the free report to uncover blind spots and start meaningful conversations with their teams. The data show that technicians strongly prefer a four-day, 10-hour workweek with no weekends, along with proper equipment, paid vacation, retirement benefits, and paid training. While dealership technicians made up a larger share of respondents, independents stood out in workplace culture. 63% of independent technicians would recommend their shop to a friend, compared to 36% at dealerships, though dealerships scored higher in providing paid training. Across both groups, technicians favor an hourly wage plus bonus structure, which many feel better supports diagnosticians than traditional flat-rate systems. The discussion also highlights a troubling trend: the industry’s Net Promoter Score dropped to -60 in 2026, signaling that many technicians would not recommend the profession to others. To strengthen the talent pipeline, Jay discusses ASE Connects, a new initiative aimed at connecting shops with high school and technical school automotive programs to support them through mentorship, advisory roles, and community engagement. Carm also advocates elevating the profession by shifting the language from “mechanic” or “technician” to “specialist,” emphasizing the expertise required to work on today’s vehicles. Overall, the episode serves as a wake-up call for shop owners to use the survey insights to evaluate their culture, communication, and work environments, and to become employers technicians are proud to recommend. https://wrenchway.com/resources/2026-voice-of-technician-survey-report/ Jay Goninen, Co-Founder and President, WrenchWay Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm      ...

218 - What Your Opt-Outs Reveal: Your CRM Isn't Broken. It's Being Misused

218 - What Your Opt-Outs Reveal: Your CRM Isn't Broken. It's Being Misused September 9th, 2026 - 00:55:22 Show Summary: Most CRM systems are capable of producing results but the way shops use them can weaken customer relationships. Mass messages often focus on filling bays instead of delivering value customers actually want. Strong retention starts by understanding communication preferences and earning permission before sending messages. Shops can build stronger relationships by creating meaningful reasons for customers to stay connected. Automation can support that process but it should never replace genuine human communication. Returning customers should become a primary measure of success because lifetime value matters far more than a single repair order. A retention focused culture can create steadier car count and stronger long term growth.   Host(s): Jimmy Lea, VP of Business Development   Guest(s): Craig O'Neill, VP of Training Autoflow   Show Highlights:   [00:02:45] – CRM systems work but shops often misuse their capabilities. [00:06:32] – Mass text blasts can create opt outs instead of appointments. [00:12:10] – Effective communication must focus on what matters to customers. [00:18:18] – Customer retention should create meaningful relationships built on trust. [00:21:08] – Customers should understand why your messages provide real value. [00:27:36] – Promotional mass texts require proper permission before being sent. [00:33:28] – Retention should become a goal across the entire organization. [00:35:02] – Returning customers can reveal more than traditional sales metrics. [00:41:12] – Give customers a compelling reason to return after every visit. [00:45:35] – Safe reliable vehicles provide a powerful purpose for follow up.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/10RC8L1nKhM   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Jimmy Lea: Hello, welcome. Glad to be with you today. It is Wednesday, so excited for Webinar Wednesday. Coming to you live from the road. I'm in Eugene, Oregon, here at Brian Slater's shop in Eugene, Oregon. This is the North Eugene Auto Repair in in Eugene, and so coming to you from the road. Thank you, Brian. Jimmy Lea: Appreciate you letting me use your office today as we're out and about visiting shops. It's just an awesome, gorgeous weather here in northern U- northern... no. I was gonna say northern Utah. I'm not in northern Utah. I'm in Eugene, Oregon, and this is not northern Utah, but it is gorgeous weather. Jimmy Lea: So if you don't have gorgeous weather where you are, you wish you were here. We're gonna have a great conversation today. Those of you who have comments, questions, comments, put them into the chat section. That chat section comments allows us to have this conversation back and forth. I will be the voice for You've got questions, comments, concerns for our guest, want to make sure that those are voiced for you, put them in the comments section. Jimmy Lea: My guest with us today is ever-present, ever-linguist, Mr. Craig O'Neill of AutoFlow. Craig, how the heck are you, brother? Craig O'Neill: I'm really good, Jimmy. Really good. I was actually thinking northern Utah, as you mentioned Utah, even though it was Oregon. Both places are beautiful. I can't blame you for the distinction issue there. Craig O'Neill: That was- that's all right. Jimmy Lea: Yeah. Yeah. No it is absolutely gorgeous up here. Now, I will tell you that there is a large lack of mountains in Eugene, Oregon- ... Jimmy Lea: That northern Utah does have, is bounteous mountains. Craig O'Neill: Yeah. A lot of them. Yeah. I can't wait. Ogden, a couple, next month. Next month now is October. Jimmy Lea: Yes. October for the Mars Conference. Craig O'Neill: Yep. Jimmy Lea: Yes. Yes. Speaking of Mars Conferences we're gonna put up a QR code for the Mars Conference. If you scan this QR code, it will get you right onto our registration page, and those sticking around to the very end, there is this very special, very unique offer for anybody who wants to attend the Mars Conference. Jimmy Lea: So stick around, scan the QR code. Save that in your smartphones. We are gonna have a great conversation about marketing. Craig is one of our presenters at the Mars Conference, and super excited for Craig to be here. Craig and I have known each other for a couple of years now, and worked together at a couple of companies, and- Jimmy Lea: glad that we are able to still be friends here in this wonderful industry that we call home. Craig, what are we talking about today? Craig O'Neill: Jimmy, this is the, one of my favorite topics to go into. We're talking about CRM systems, of course. Now I have some opinions about CRM systems. Both of us come from a background that deals in these systems. Craig O'Neill: You have opinions as well, and you have some observations, and my observation is simply this: the systems themselves are capable of some pretty cool things- Jimmy Lea: Yeah ... Craig O'Neill: but we aren't using them very well. The it's not broken, they're being misused, is the title of our conversation today. Your CRM isn't broken, it's being misused. Craig O'Neill: And I don't like to walk into a conversation with "Oh, you're doing something wrong", or on the opposite side of it, I don't like to walk into a conversation as you guys are doing it right. You're just fine, but other people are doing it..." Like I, I've used stuff wrong. I've made mistakes in how I leverage the different systems and tools that are available, and I just believe, and I hope you just go along with us today, there might be a better way than our way that we're approaching it now. Craig O'Neill: Be open to that. Jimmy Lea: Yeah. Be open to it, because what they're, what you as a shop may be doing today is working. Craig O'Neill: Yeah. It's not even a debate. It is getting results of a certain level and type that are appearing to be adequate. Jimmy Lea: Adequate for today. And hopefully with this conversation that you and I are gonna have as we talk about the customer relationship management software Hopefully there's something we can expose shops to that might say, "Hey, maybe there is a different way of doing this." Craig O'Neill: Yeah. Jimmy Lea: So what are these ways? What are the five mistakes that shops make the most, or not the mistakes. What, how can we help these shops improve? Sure. I would call Craig O'Neill: them hurdles that we have to get over, right? Jimmy Lea: Yeah. Yeah. This one it's an opportunity for us to make it better. It's an opportunity to make it better. Jimmy Lea: This is what it is. It's not a mistake. You're not doing it wrong. Consider this. Craig O'Neill: Yeah. We're gonna talk about a lot of things on this, and I think before we even get into those hurdles, let's talk about the nature of communication today. Yeah. People's attention span today, because I think that there's a couple of different things that we need to understand. Craig O'Neill: And first off, let's talk about why we even wanna leverage a CRM system. And for many shops, you might have a sustainable s- sort of automatic practice here, but when you're a busy shop, you feel very successful, and then all of a sudden things are not as busy as they are. This happens to all of us. All the time. Craig O'Neill: We've ... shop, Jimmy, our transmission shop, family business that I came up, down into grew up in, and like we never had a slow spell. The shops around us always had those little slow spells, and we're like, "Yeah, we don't." And that was a good feeling until it happened to us, too. So we're all vulnerable to it, and the knee-jerk reaction that I see is this. Craig O'Neill: People as eventually hit that slow spell. They check, see if other people are experiencing it, too. We comfort ourselves with the fact that others are doing it, defining it as a, a market-wide symptom of broader events that we have no control over. And so then we can just comfort ourselves with another idea. Craig O'Neill: It's like, "Ah, it'll come back around." And I heard this over, and over again from my family who is owner of the business, my, my dad and my grandpa, because that has been the experience. It always comes back around. Why would we ever be okay with the fact that a slow spell also technically always comes back around? Craig O'Neill: And if our knee-jerk reaction to those moments is then to go into a, a degree of marketing or a degree of follow-up or a mass blast text strategy, like I see a lot of people fall into is like, "Huh, the work needs to be drummed up. We'll turn to our CRM system. We'll construct the perfect message and send it out, and then people will make appointments and fill our bays." Craig O'Neill: Sound familiar? Jimmy Lea: Oh, it does. It does. And if we know those, those times are gonna come back around because it's cyclical, what are we doing? We... It- Yeah ... is preventable. What are we doing that we can prevent this from happening and being that cyclical item? Because- Craig O'Neill: This is, this goes straight into it, because what I see people doing with the knee-jerk response is they're actually crippling their ability to handle the cycles of this. Craig O'Neill: When you do a knee-jerk text blast response, what's the number one reaction that you get to it every single time? Opt-outs. They are the most common reaction to this, and that's what I... If you go on the socials and you look on comment threads of shop owners experiencing a slow spell, they're asking each other "What's the perfect message that you can type out that gets fewer opt-outs and more appointments?" Craig O'Neill: There isn't one. There is no perfect message that gets X number of people. The ratio will never be the same in two demographics with unique people being the customers or clients in every one of the unique repair facilities that we have. There is no perfect message. Jimmy Lea: No. They're not. They're looking for that silver bullet, Craig. Craig O'Neill: Yes. It's silver bullet is the right term for this, and I discussed this on my podcast in an early episode of the podcast Speak Up: Effective Communication on the Automotive Repair Podcast Network. It was episode 14. I said, "What your opt-outs are really telling you," and I think that what they are telling us is something we need to listen to. Craig O'Neill: So now on that, let's move into the attention span of the people in the world today versus the past. And Jimmy, I love to read. I love deep thoughts, and we're gonna get philosophical for a second. I know you don't mind. Love it. We love this. Yeah. Let's Jimmy Lea: go. Craig O'Neill: Signature classic, C.S. Lewis. One of my favorites, Screwtape Letters. Craig O'Neill: In the early chapters in that book it's describing... I won't go into the details of Screwtape Letters, but the way that you distract someone if you're trying to distract them from serious thoughts in C.S. Lewis' time period was, and I'll quote here from the book that- Got the guy to think he was hungry, and then I showed him a newsboy shouting, "The midday paper," and the number 73 bus going past, and before he reached the bottom of the steps, I had him into an unalterable conviction that whatever odd ideas might come into the man's head when he was shut up alone with his books, a healthy dose of real life, which he meant by the bus and the newsboy, was enough to show him that all that sort of thing just couldn't be true. Craig O'Neill: He knew he had a narrow escape, and then years later was fond of talking about it. I w- I'll skip ahead. But thanks to the process which we set at work in them centuries ago, they find it all but impossible to believe in the unfamiliar while the familiar is before their eyes. So this is hard to digest 'cause it's C.S. Craig O'Neill: Lewis. You... It's like a tough piece of wonderful, awesome, the best flavor steak in the world that you gotta chew on a whole lot of times before you can actually get to digesting it. But the point is, C.S. Lewis's era, the distraction was you wanted to get them into this stream of events and that's your business is to fix his attention on the stream. Craig O'Neill: Teach it to call it real life, and don't let him ask what it means by real. And that stream is exactly what people are having today. This is a word used by C.S. Lewis before streaming like we are on a webinar, streaming across the web even existed. What distracted a man? Just being on the street with a bus and a newsboy shouting. Craig O'Neill: That's yesterday. That's 1940s United Kingdom, actually, in C.S. Lewis' time. Let's fast-forward Johann Hari's book, Stolen Focus: Why You Can't Pay Attention and How to Think Deeply Again, absolutely nails the same point in the modern age and puts a name to it with this term called the f- this frenetic digital interruption, and he says, "Is pulling our attention away from our thoughts and suppressing your default mode network," cool term. Craig O'Neill: I think we're almost in this constant stimulus-driven, stimulus-bound environment, moving from one distraction to the next, and if you don't remove yourself from that, it will suppress whatever train of thought you had, right? And I think that frenetic digital distraction really i- it's just, we have to acknowledge this is the reality we're in today, and there's people that are struggling with notifications and attention, and bombarded with media messages. Craig O'Neill: Every news article you read has the pop-up ads. Are we in that same zone like C.S. Lewis, where a newsboy and the sign on a bus is the only thing that could distract our attention? No. We are under a constant 24/7 assault for our attention span today. That's where we're communicating from, and when your shop gets a little slow and you decide you're gonna have a knee-jerk reaction to the slowness, and you expect a message to land that leads to action with a population that's drowning in this reality, would it be any surprise that it only sees marginal results? Jimmy Lea: Is there any irony that it is called streaming? Is there any irony that it's called a reel? No. Craig O'Neill: Jimmy, it's like the oldest problems are always resurfaced again in our lifetimes today- Yep ... with different technology. Jimmy Lea: Oh, it's totally different. And now it's 17-second blurbs about it's a seven-second commercial, it's a 17-second commercial. Jimmy Lea: We're being bombarded with this instant stimuli to totally distract us from what is actually real- Yes ... and consequential, and you're being bombarded by things that are momentary blurbs of Jimmy Lea: Endorphins Craig O'Neill: Yeah. It, and it just- It's a Jimmy Lea: temporary- Craig O'Neill: You're competing with that- Yeah ... tendency too, to escape with these things. You're spot on. This, this topic is why I lead into these five barriers to that are causing us, like the things that we're misusing in our CRMs, right? Yeah. I consider them barriers or hurdles because we can get over them. Craig O'Neill: Yeah ... and we can decide to lever it right. And number one and we have a slide for this, so I put it up there. I know some people like to read and some people can listen. I wanted to put this quote on there because... And I'm gonna, fatal sin of speakers, I'm gonna read the quote. I know it's on the slide, but I know some of you can't see it, and I know some of you are only listening. Craig O'Neill: Yes. I can't read it. Oh, Jimmy, I'm sorry. It's too small. Too small? Oh, that's okay. That's why I'm here. Yeah. So- You can Jimmy Lea: read all of them. Read all of Craig O'Neill: them ... it's a big meaty slide. Problem number one though is we're not communicating to people on what matters to them. That's the problem. And to reference this point the, a great read, and please write this down, pick up this book, How to Win Friends and Influence People in the Digital Age. Craig O'Neill: Amen. If you're interested in this topic at all, read that book. It's from the Dale Carnegie and Associates. So updated for the digital age. There's so many profoundly good things in this, and this is a quote I pulled straight from the book, and I wanna make sure it gets its proper reference there. Craig O'Neill: But it says, "When it comes to mattering to others, you must discuss what matters to them. Assume all else will fall on deaf, or in this case, dull ears. This is an interesting principle to consider given the spirit in which the vast majority of people are communicating today. Most messages are primarily meant to educate others about our lives, our products, to reveal compelling portions of ourselves we think others would be attracted to. Craig O'Neill: While this appears to be an assertive strategy, it is actually a passive strategy in that it requires others to connect with us." "The trouble is that's marketing monologue, not relational dialogue. It's assumption, not assimilation. When assumption guides our efforts to befriend or influence others, the results end up on the wrong side of memorable." Craig O'Neill: Okay. End quote. That is that's another, like I'm giving you solid food to digest today. That's, that's- ... we don't have time to go this layer of depth in our presentation at Mars, so that's why I'm really happy to have this conversation today. It's a primer. If you walk in primed with some of these thoughts, you're gonna be able to get a lot more out of it. Craig O'Neill: But here's where I go with this. We are communicating from a position of our interests most of the time in the auto repair shop. When it slows down, we're interested in filling our bay. If we were really interested in having those customers come in, we would have done the harder work of relating and documenting and managing the data, all sorts of things differently to have a sustained conversation that they understood the value in, because we understand what's important to them. Craig O'Neill: And that's a whole different thing, and that's gonna come up again as we move into these, these other hurdles. But I think that's the thing, first and foremost, remember what messages right now are you pushing out there that are not memorable? I didn't give this in the slide, but I have an example recently, Jimmy very recently. Craig O'Neill: I turned 43 earlier in August, and I'm not on social media these days. The one thing that was fun is getting all those birthday harvests. You know how you get all the happy birthday thing. It's actually a lot of work. Yeah. Then you gotta go like everything and all that stuff too. But don't worry, I don't miss that entirely because I have been a patron in local businesses that have CRM systems in my neighborhood chiefly my Subaru dealership where we have a, a vehicle leased presently. Craig O'Neill: And I got three happy birthday emails from three separate people in that organization. Two of them were identical emails automatically constructed, and there was a neat little quote in the bottom of one of those emails. It actually said, "This email is automatically generated, and we do not monitor replies to it." Jimmy Lea: Oh my God. That's- Craig O'Neill: But it was a beautiful picture of balloons with the branding of that dealership on it. Oh, it was touching. It was such a great birthday blessing to receive that on Sunday afternoon. Jimmy Lea: Had it been from an actual person and not an automated system would've made it even better, but... Craig O'Neill: Sure. But does the birthday greeting from a business actually land on the memorable side of communication, or is it a cheap and simple automated gimmick to feign that you care with a direct interest that is more for the business's benefit rather than it is for my birthday, right? Craig O'Neill: Congratulations, you captured my birth date in a data field in a system that is automated to generate a joy, because I don't unsubscribe because I love these examples. It really was a gift for me that I get to use and communicate from. Jimmy Lea: Yeah. Yeah. And that's good. That's good. Craig O'Neill: But no, this is a common thing, and we've we've seen this strategy. Craig O'Neill: You and I have been in the CRM space for a while, and you've seen that given as a best practice. We wanna capture the, birth date and month, not the year. Birth date and month. And then you can have these sort of birthday messages go out. All right, maybe you have that strategy applied in your shop. Craig O'Neill: Is that a wrongness? No. Maybe some people really appreciate it. I think a lot of people don't give it a second thought, and that's the majority. Jimmy Lea: They probably don't, but they also aren't sending it from an email that is not being monitored and not gonna reply. Craig O'Neill: Let's hope not. Yeah. ' Jimmy Lea: Cause if Jimmy's Super Shop were to send you a happy birthday message, it would purely be a happy birthday message. Jimmy Lea: There's no other ulterior motives whatsoever. Craig O'Neill: Yeah. Jimmy Lea: Jimmy- And you would reply and say, "Oh, thank you so much, Jimmy's Super Shop." We would reply again to say Craig O'Neill: I would hope so. Yeah. Now, my experience in birthdays are one thing, but all sorts of messages. I know when CRM automation occurs, and I'll touch on this at Mars a little bit further the team is not engaged in that part of the process, and it's difficult for them to engage in the inbound Present Jimmy Lea: conversation. Jimmy Lea: Yeah Craig O'Neill: Yep. There's a, a loss of continuity there. So I do feel a lot of times there's automated things going out from a shop, but there is actually no behavior that is being encouraged or directed or accountable any accountability layer for the team to be a participant in that. So it does play in that. Craig O'Neill: But this goes to number two which I think is at the root of the whole problem, and this is, again, another quote from the Dale Carnegie and Associates. First off, problem number two we're not cultivating a community, and this, this principle comes for me from my study in this book. And as I was reading that book, assessing how shops are leveraging CRMs, this stuck out. Craig O'Neill: And it says, and I quote, "Often forgotten is the long-term plan. Businesses call it a customer retention strategy, but it is best thought of as a lively, meaningful dialogue among a community of friends. If the foundation of all long-term success is the establishment of trust-based relationships, then the goal of all interactions should be to convey value as soon and as often as possible." Jimmy Lea: Not just birthdays. Craig O'Neill: Not just birthdays as a data field. What's meaningful for a client in a repair shop? What's meaningful to them in a repair shop? What is the purpose in our community, and how are you articulating the value of staying in touch so we can continue to express what this purpose is and how it benefits you? Craig O'Neill: And by the way, Mr. Client, it's very important, save this number in your phone so that you recognize that we're a contact 'cause you can reach out to us here, and we're gonna be here if you have any questions. And that's starting to get to the sense of community here. And Jimmy, this is getting more important. Craig O'Neill: In today's world, here's a tip for y'all right now. I want you to open up your phone, go to your text message app, look at the spam folder How many messages do you have in the spam folder of your messages app, whether you're using Android or Apple, does not matter. Automatically, messages are going straight to those folders with default settings from the phone's operating system and device. Craig O'Neill: There's a bunch in there, and a lot of it probably is spam, correct, Jimmy? Jimmy Lea: Oh, I'm pretty sure all of it's spam. Craig O'Neill: A lot of times it's very accurate in mine. I- I've only on occasion seen one or two messages in there. Here's how your shop is gonna land in the spam folder. If the client never accepts you as a contact and never engages in the dialogue with you in text. Jimmy Lea: Yep. Craig O'Neill: And so the manifestation of this, and I've started to see more of this recently, very recently, just this summer people sending a DVI link to their client, for example, but the client claims they never got it. Jimmy Lea: Yeah. Craig O'Neill: But they do receive- Because it went to spam ... messages without the link went to the spam folder because sometimes those links are just being interpreted when it's not saved as a contact. Craig O'Neill: The solution is to get it saved as a contact. Interesting little issue, but that takes a little effort, doesn't it, to keep your client- Yeah ... to add you as a contact. There's some cool tools to do that, simple QR code scans, and lots of things we can do at the counter to help people through this problem. Craig O'Neill: But we need our advisors to express the importance of the communication and why they should want it before they'll ever accept it as a contact. Jimmy Lea: That's right. Craig O'Neill: Yeah. So interesting, right? So I think that cultivation of a community, that's the easy entry point. Help them understand the value of the communication that's coming and why we're going to be reaching you and make sure they actually do want it. Craig O'Neill: And that leads perfectly into hurdle number three. Hurdle number three is we are not gaining an opt-in for the purpose we seek. And Jimmy, you know this is true across the board generally for opt-ins and shop capturing, and we're gonna talk just a minute about this here as well. We'll do this after the next point. Craig O'Neill: The next point is a strong one on this. But you want the customer to want the message from you. Yeah. Does that happen automatically that they understand what you're going to be sending them and why you're going to be sending it? Jimmy Lea: Not unless you explain it. Craig O'Neill: Not unless you explain it. What's the value in it for them? Craig O'Neill: Why is there a benefit for them to be on a list in your shop for a certain type of message? I used an example earlier about text blast when it gets slow. And the mistake I see the most, Jimmy, is that shops literally have their all or repeat customer list, and they just hit this whole list with this message like, "Hey, we're slow. Craig O'Neill: Come in." Yeah. What if... just go with me here. Love it. What if you created a list that people could sign up and subscribe to in your shop? It's like, "Hey, if you wanna join our slow day list, there's a couple advantages of this. If you wanna just you have a few lingering maintenance items type of a thing, and we have openings we have a... Craig O'Neill: Maybe there's a promotion rate, or maybe it's just literally we can get you in and out because we know time is important, and we're not a discount culture anymore here, right? So maybe we express the speed of service. We know it's inconvenient to have the car down when it's quiet like this. We'll have loaners or rides available. Craig O'Neill: Whatever. There's benefits for you signing up on this list, so you can gain access to this thing that we're gonna do to make it better for you. Would you like to be on that list? We maybe send one or two of these out-" a quarter and perfect, right? And they sign up for that, so now you've got a warm lead list of people who are ready to fill your bays when they need filling. Craig O'Neill: How hard would it be to create that? Jimmy Lea: Oh, not very hard, and I wanna rename it already. I wanna call it the VIP available spots list. Perfect. Craig O'Neill: Yes. Yes. All sorts of things that you could do. Yeah, you could call it your membership list. Whatever. You go crazy. Have fun with it. Communicate the value of it. Craig O'Neill: Yeah. And you have some- My wife does this at art shows. She sells her art in these art shows, and she's found that even just the placement of the sign-up form matters. Like, when it's front and center, people who are waiting in line for the checkout now are able to sign into that book while they're waiting for their turn to check out with the art, and she gets way more signups for her email list. Craig O'Neill: Love it. It's perfect. Yeah, and similar practices are totally possible still today, but what do shops do? We automatically assume everyone wants to get any type of message we wanna have for any purpose, and we never clarify or distinguish any special type of thing, and thus they never get the opt-in. Craig O'Neill: And thus, what are your opt-outs telling you? Man, that's their first chance to talk to you about their preference for the type of communication you send. And you know what happens in an opt-out, Jimmy. You know as well as I do. That number's blacklisted at the carrier level. Jimmy Lea: Yep. Craig O'Neill: That's hard to undo. Now you gotta communicate to them about the value of reengaging in that by texting the word start to this number, and that's a harder thing for a busy service advisor or customer service rep to be able to engage in. Jimmy Lea: Yeah. No, it's true. It's true. Craig O'Neill: Yeah. Jimmy Lea: We've gotta communicate with them on the level they want in the form that they want. And sometimes those opt-outs are them saying, "Look, I just don't want to communicate in this method." Craig O'Neill: Yeah. Jimmy Lea: But what do they prefer? Craig O'Neill: Yeah. Jimmy Lea: Might Craig O'Neill: be. Yeah. Jimmy Lea: What's the conversation? Where have you built the relationship to continue that conversation on their preferred platform? Craig O'Neill: Yeah. Look, I cooked my cellphone a long time ago doing demos of AutoFlow at, with multiple instances. Now I get texts that I forget to clear out of their thing all the time. That texting's not the best way to get me during the day. I am, however, in my inbox. And I promise you, you have clients that's the same thing for them too. Craig O'Neill: Yeah. Or they don't even want... Now, go with me here. What if we had a list of people who prefer a phone call follow-up, Jimmy? Jimmy Lea: Oh, I love it. And there are. Craig O'Neill: Yes. Jimmy Lea: There's people that's what they would prefer. Craig O'Neill: Yes. 100% yes. And if you don't get the buy-in from that group, and you think everyone wants a phone call follow-up we already do this- You're wrong Craig O'Neill: at Chris' shop, Jimmy. Yeah. You wanna know in about 90 to 120 follow-up calls that we do in a week there we have a gal doing this for us, for Golden Rule Auto Care. Yeah. We get about 10 to 15% of those calls that go out end up with good connections. Like a good conversation. Jimmy Lea: Oh, they actually answer the phone and have a Craig O'Neill: conversation. Craig O'Neill: Actually answer the phone and have a conversation. Only 10 to 15% 10 to 15. Around 120 calls. Jimmy Lea: Yeah. I, Craig O'Neill: I- Not a huge number. Jimmy Lea: No, it's not. Because people are busy, and they don't wanna be interrupted. And those that want the conversations, they're the ones that answer the phone. And the other 80, 85%, 90% prefer a text message or an email or a Facebook message or purely nothing at all. Jimmy Lea: Thank you very much. Goodbye. Craig O'Neill: Let me ask you this, Jimmy. You got it, man. And when you get a phone call today from a number that's not a contact in your phone- ... do you answer it? Jimmy Lea: Voicemail. No. I- Craig O'Neill: Or screening? Yeah ... Jimmy Lea: I found the you push the two buttons on both sides, boop, right into voicemail. Done. Craig O'Neill: Yeah. I, I have, one of the call screener things on mine now. If it's not a contact, it hits that pretty much automatically. I don't answer my phone. I don't answer my phone. I then check to see the missed call, and if it is something important, I'll call it back. That's the world we're entering, and it's the same principle that we just discussed with that text message that i- if they darn a contact, same is true for the phone number that you're dialing from. Craig O'Neill: If that hasn't yet been saved as a contact, look, guys, your call isn't gonna be trusted yet. Area codes that are mine are the least trusted. Craig O'Neill: Yeah. Yes. But that's the world now, and we have to be able to recognize that and combat that. Yeah ... but that involves becoming that contact, agreeing to that type of conversation, and maybe making a note somewhere in your management or CRM system about those preferred lev- levels of contact. Jimmy Lea: Yeah. Craig O'Neill: Yeah. So- that's the hard work here, and I understand why shops that are low staff or only have one service advisor to five technicians, and he's also the CSR, and he handles payroll because he's also the owner, and yeah, it gets really tough really fast. And you have opportunity there when you're overwhelmed to hire someone else who can do these things, that's gonna add value to your business. Craig O'Neill: They'll be able to help cultivate these lists, which ke- it's more retention, guarantees you have the income and the cashflow to be able to support their livelihood, and everything gets better. But the starting point's really tough. Problem Jimmy Lea: Number four Craig O'Neill: Let's go. All right, this one's key. Mass blasts- Oh Craig O'Neill: without express written permission are against the law. True. And this is- True ... the really bonkers part of this is shops are loosely aware of this and yet they do it anyway. I forget what the fine is right now, and I'm not a lawyer. I'm not giving legal advice. Just disclaimer on that if you can put it in bold. Craig O'Neill: Yeah, no. But I think it's a $1,500 fine per offense, and if somebody knows that they did not expressly give you permission to text them very specifically- Jimmy Lea: Yep ... Craig O'Neill: text is what we're talking about here. Yep ... that's something they could sue you for and win every time. Notice a lot of the largest organizations out there with multiple locations do not engage in this method of follow-up Jimmy Lea: Because- They Craig O'Neill: know the targets Jimmy Lea: they've lost multiple court cases. Jiffy Lube is one that comes to mind. You can Google it. Court cases where Jiffy Lube had to pay out multimillion dollars because of their mass texting clients. A- and- and what's makes it worse is that they were mass texting clients who had opted out. Craig O'Neill: Oh. Oh, no. Craig O'Neill: So they had a blacklist failure- Yeah ... which is even another thing. So yeah, this is where, okay, you videcoders out there, I know you're out there, and I know you're even playing with APIs from groups like Twilio. And you might think "Cool, we can do texting real easy." Guess what? Start managing your blacklist because Twilio sometimes doesn't do it properly for you. Craig O'Neill: Yeah. And the carrier sometimes doesn't do it properly, and it is still you on the hook every time. And if you're giving your software platform to other people to use, your platform, unless it has clear terms and conditions, could also fall under some scrutiny. Oh, boy. It gets sticky. Investigate that. Jimmy Lea: Yeah. It does. It really is. So there's a difference between mass sending a marketing message versus pinpointing and being very specific. Craig O'Neill: Oh, I'm glad you bring this up, Jimmy. Yeah we have a slide on this. So CRM permissions are not actually the same across the board in multiple channels. So the- you probably use terms like transactional versus promotional, Jimmy, I'm sure. Craig O'Neill: But industry terms do vary from- from some- And our industry itself is not usually good at taking universal language- ... Craig O'Neill: And carrying it forward. But these three categories of- of text messages, I put this out. This is I don't have the source on here, but I pulled this source from online. Craig O'Neill: Conversational, informational, promotional. I wanna draw your attention to that blue arrow on the screen. It's kind of a bluish-green arrow, Jimmy. It's on that- Yep ... one, two, three, third row down, where it's talking about how that- that message is constructed. Messages promoting a brand, a product, or a service Or anything that prompts a consumer to buy something, go somewhere, or otherwise take an action. Craig O'Neill: That, if it's in that category, requires express written consent to be legal. Express written consent. Consumers may sign a form, check a box online, or otherwise provide consent to receive promotional text message in some fashion. That express written consent is the highest form of consent, and I haven't met an organization that's tracking it yet. Jimmy Lea: And through the TCPA- Yeah ... which is the act that governs over texting and how you can communicate, it used to be that you had to have a wet signature for that promotional message to go out, and you had to retain it for seven years even after you stopped your business. You still had to have it on file. Jimmy Lea: It's now changed. You can track it digitally. Yes. But you have to be able to provide the source, the date, the time, where it consent was given- Craig O'Neill: Yeah ... Jimmy Lea: for you to send promotional messages. Craig O'Neill: Yeah. Yeah ... Jimmy Lea: conversational, reminders, informational. Now and it's interesting you've got informational broke out here that you do need consent Craig O'Neill: Express consent, which is different than express written consent, and this was interesting to me when I started studying this too, and these things are pretty stable. Craig O'Neill: I don't see this element changing a lot. Yeah. But permission can happen over text on that, or on a form or a website, or verbally, and that's an interesting one. And that's just a message that contains information, just information. It's a status update, it's an appointment confirmation or a reminder. Craig O'Neill: Those types of things are information text, and that's handled- Yeah ... very differently than a promotional marketing text that's asking them to take an action. It tips towards promotional anytime you're asking them to click a link to schedule an appointment, for example, on your slow day blast type of scenario. Craig O'Neill: Yeah. That is a promotional text purely. Even if it's a deferred service reminder. Think about those deferred service drips that people have active in just about every CRM system in the world. Jimmy Lea: Yeah. Craig O'Neill: That is asking the consumer to take an action, and this is exactly the type of thing I will be combating in, in, in our session at Mars 'cause we have a better way forward. Craig O'Neill: We can start talking a little bit about that here too. But those deferred work little drips are... Like, it's a strange thing to do. It's the thing your customer said no to during your visit that we're now assuming they want to receive an, a reminder about without any knowledge that this is coming, and certainly no express written consent. Craig O'Neill: And all of the burden is fully on them to take the action to make something happen about that still deferred work. Yeah. We aren't doing anything. We, in fact, automated the whole thing. Jimmy Lea: Yeah. So what's- Craig O'Neill: It's a passive reminder, as we discussed earlier, right? Jimmy Lea: What's the better way? Are we gonna discuss that here, or are you waiting for Mars? Craig O'Neill: Oh, we can ta- we can talk on it here. So our better way is, it depends on our sense of purpose here, but I think let's go to barrier number five before we talk about that better way, 'cause I think this plays into the whole topic that we're discussing. And this is really the largest barrier, and it is the, the one that I think needs to be overcome before you fix any of the other ones. Craig O'Neill: We don't have our whole organization truly oriented towards retention as a goal What are we oriented towards then? Is the question I like to ask. And if you really stop and you really think about what your organization is structured to achieve, what is it? And it might be what you consider your most important metric might give you a clue. Craig O'Neill: I think it's an interesting question to ask, Jimmy. I do this a lot in different courses. I ask what's the most important metric for a service advisor or for a technician or for this or that?" I like to ask specifically for our front counter staff, whether it be a CSR, a reservationist, a service advisor, whoever we have working our front counter. Craig O'Neill: What is their most important metric? And you get all kinds of answers. You've probably heard every one of them, Jimmy. Closing rate. Those service advisors are like, "I sell 98.92% of all work I ever write up." Terrible stat, by the way, 'cause that's the work you write up. You can artificially inflate your closing rate on sales by writing up what you know will sell. Jimmy Lea: Yep. Craig O'Neill: Yeah. But I th- I'm gonna give you my answer. Jimmy Lea: Okay. Craig O'Neill: Your ratio of returning customers Jimmy Lea: Agreed Craig O'Neill: It's your most important statistic Jimmy Lea: If they're not coming back, you're doing something wrong Craig O'Neill: Correct. Yeah, I don't care what your ARO is really. It's an interesting stat to know. You'll establish baselines for all sorts of KPIs. Craig O'Neill: They tell you useful information. But is our goal to sell all of the stuff we find on every visit? And is our team like, "Is that's what's gonna impress the boss? That's what's gonna make him very happy"? Jimmy Lea: No, returning customers. Totally agree. Craig O'Neill: Yeah, because what's the value of one good visit, right? Yeah. Craig O'Neill: What's the value of one visit versus the lifetime value of a client? Jimmy Lea: Yes. The lifetime value has so much more weight to it. Neck and neck. Tens of thousands of dollars versus- Craig O'Neill: Hundreds. Yeah ... Jimmy Lea: hundreds that, for that one visit. Craig O'Neill: Some, yeah. Yeah. And o- I had family accounts, family accounts- Yeah ... literally in the hundreds of thousands with, For Jimmy Lea: the lifetime value? Craig O'Neill: Lifetime value of that particular individual. He had a lot of vehicles in the family. Jimmy Lea: And, What's the family fleet? Craig O'Neill: It's the family fleet ... it's a family fleet. It's Jimmy Lea: a Craig O'Neill: fleet Jimmy Lea: account. Craig O'Neill: Yep. Yep, but even when the kids grew up, they were still coming in as well, too, and that, the lifetime value of the relationships that turn into more things, like, man, if that's true, though, and we do this. Craig O'Neill: Jimmy, we pay lip service to this all the time in our industry. It's a relationship-based business. It is. And then we go and we emphasize we gotta sell this much, and this is our target for sales, and all this other thing, and it's and how much time really are we putting our human attention on our team's human attention in this frenetic age on retention strategy? Craig O'Neill: Yeah. How involved are they in your team right now towards the goal of getting people back in the door from the beginning of that visit to the end of that visit, and what happens in between, the humans involved? And Jimmy, you've been in this industry. It... Most shops, I hear they say, "Hey, my guys aren't gonna use this. Craig O'Neill: I just need this to be automated." Jimmy Lea: Yeah. We'll try and make it sound as personal as possible in that automation, but Craig O'Neill: Yeah, we use those cool little variables. Your service advisor gets filled in with the service advisor's name, all the automated message, and automation has merit. It does. We create, through automation, consistent repeatability of things that we want to have occur That's good, right? Craig O'Neill: It is. Jimmy Lea: Make it personable, and make sure you're responding. Craig O'Neill: And make sure you had a hand in that, and make sure you are responding. Correct. The service advisors know these are going out, they know when it's going out, and they're maybe involved in scanning to see who replied and who didn't, or maybe that's somebody's job in the shop. Craig O'Neill: Yeah. And we'll talk about this at Mars a little further. I believe it is somebody's job in the shop. We call... I call it the reservationist. A lot of people have a CSR. Yes ... it's a fun topic because... And it goes deep, and we have podcasts on that too. But dude, it's an orientation thing. It's if it's important to you, you're gonna do something about it. Craig O'Neill: If it's not important to you, you won't do anything about it, and that's the measure that, yeah, like, all right. So I just kinda threw a C.S. Lewis mindset at you. There's like this is one of the things I love about reading some of these, these thinkers, right? It's and of course, he's Christian apologetics and that sort of thing, but he said... Craig O'Neill: i'm breaking it down to just a simple point, like something is important or it's not important at all. Craig O'Neill: That middle ground in this topic, I think this is true, that middle ground's not given to us, which forces us to either have to decide, "Eh, it's really not important and we can continue as we are because we're okay with the results," or, "No, this is a really important topic. Craig O'Neill: Our strategy for getting clients into the shop is of actually critical importance to the ultimate success of our business, and is the most important thing that we should be focusing on to guarantee our success. So we're gonna really put in all of our effort towards this goal instead of just reacting to the chaos, reacting to the things that made it in today." Jimmy Lea: Yeah. Craig O'Neill: Wow. What would happen to your business with that focus? Jimmy Lea: Oh, I love it. I love it. Yeah. Man. We wanna exponentially increase it. We wanna rocket fuel this. Craig O'Neill: Yeah. Jimmy Lea: And I wonder what the statistics are. There, there was a, a, a read a while ago that talked about restaurant industry was tracking this. How can they get a client to come back for the second dining experience- Yeah Jimmy Lea: and the third dining experience, and the fourth dining experience? And once they get 'em in for that fourth dining experience, they've got a client for life. Craig O'Neill: True. Yeah. I actually just had a interesting restaurant follow-up. I'm on the email list for one of the sushi joints here in Grand Rapids. I love sushi. Craig O'Neill: Love this place. We go Maru Sushi on Cherry Street. Fantastic. Next time you're in Grand Rapids, wonderful. Love going there with my wife. It's our go-to spot. We had a couple months of a dry spell there where we didn't make it in, and we were busy with art shows and all sorts of stuff. Sure. And I got an email that must have been triggered. Craig O'Neill: It's like their little lost customer reminder. It's like- Jimmy Lea: Yeah ... " Craig O'Neill: It's been a while. Here's a free app- appetizer" Okay ... for next, on, on your next visit." It was an interesting follow-up. I thought it was really good. Oh yeah, it has been a while. Man, I want sushi right now, is what I experienced with that. Craig O'Neill: And then, and there's a benefit for me right there in it, and I already wanna go there anyways. It's just been a while. Jimmy Lea: Yes. Craig O'Neill: Yeah. Jimmy Lea: It's a great way of getting you back in. I, there, there was the example That the manager would go around and say, "Oh, is this your first time?" They had different colored napkins, so he knew- The servers ask us, they're the new ones that don't recognize us. Jimmy Lea: They ask, "Have you guys been in before?" It's like, "Oh, yeah." Yeah. All right. "You can hold on to the menu. N- unless you need it to show us that you haven't taken the order yet," right? Yeah. Yeah. The the managers are going around and they're giving away, "Hey, on your second visit, make sure you try the cheesecake, and here's a coupon for a free cheesecake." Jimmy Lea: You get me back for a $100 meal for a free cheesecake, is it worth it? Craig O'Neill: Totally. Jimmy Lea: What's that cheesecake cost you? Craig O'Neill: Cheapest marketing. All right. So look- Cheesecake more cost ... how much Jimmy Lea: money Craig O'Neill: do you spend on other marketing efforts for what kind of results? Jimmy Lea: Yeah. And we've got to do the optimizing everywhere. Jimmy Lea: We've got to optimize ourself in all the locations. There's, which is true. Craig O'Neill: Yeah. Jimmy Lea: But also how effective, and it's extremely, ex- extremely effective when they're there at your shop enjoying the experience, you give them a reason to come back. Craig O'Neill: Yes. And I like what you said there, Jimmy, and I think that's worth drawing some out a little further. Craig O'Neill: What you described is what I we have an improv club in our Toastmasters club, so the we play a lot of improv games, and we've been taught the yes and- Yes and ... approach. Yes and. Yes and. It is, it's, so it's a rule in improv where one of the people in your troupe are make something, that's truth now. Craig O'Neill: You react with that. It's not, you can't go combat this thing. It's not this or this. It's these things now have to be recognized as, as connected. The reality of Jimmy Lea: what you create. Combining forces for something good. Craig O'Neill: Yeah. So you said- Using that idea ... all networks, all channels, and this is exactly it. Craig O'Neill: This conversation that we're having doesn't say "Oh, yeah, we just master this and we won't need to spend as much money in this other area." That's not necessarily the case. Now, although maybe you have have some restructuring of that, it's you do refine your strategy on how your team is engaging retention, and you continue your outreach efforts, and maybe restructure how your phone call skills and other things go into all the m- effort you did take towards generating leads actually gets converted into real clients that come back again. Jimmy Lea: Oh, yeah. W- I was talking to a shop the other day, "My marketing's not working. My marketing's not working. I need to redo all my marketing." Got digging into his phone call log, discovered 43% of phone calls were- Ooh ... not being answered. No. 43%. Craig O'Neill: This is the world th- that AI assistants are entering. Craig O'Neill: And Jimmy- Yes ... this is this is the deepest, saddest thing in the world for me. AI assistants are one, a thing that is i- in demand and two, that it's sometimes better than the Jimmy Lea: people. If you're not able to answer the phone, you need to figure out either you need a human that's there answering the phone, or you implement this AI answering system- Oh, man Jimmy Lea: that's tied to your point of sale that sees your schedule, that can schedule- Better Craig O'Neill: at containing the context and keeping the notes and everything else ... four different... Jimmy Lea: Absolutely. Craig O'Neill: Yeah, I know. Jimmy Lea: And it's true. If- I do not support the idea that the AI answering your system is going to replace your advisor. Jimmy Lea: Absolutely not. Yeah. Craig O'Neill: No. Jimmy Lea: You do need to answer the phone as quickly as you humanly possibly can, but if you're not able to, that's where you've got this backup that can take care of business. And it's an interesting thing. Craig O'Neill: And this backup Jimmy Lea: is just that. Yeah. It needs to be backup, not plan A. Craig O'Neill: Oh, not plan A. Craig O'Neill: And in fact, you need to be aware And we were having this conversation in our team, too 'cause our sales guys, when they're calling shops, they're hitting AI- Jimmy Lea: Yes ... Craig O'Neill: systems far more frequently than they ever used to, and it's interesting to see that volume go. But simultaneously, we understand, like, how do you feel personally when you call a business and the first thing you get is an AI? Craig O'Neill: Are you happy or a little sad about that? And in an election year right now, it has turned divisive. And we did tailor- trace this back to this really started about two weeks ago. Even in demos where we're talking about AI features- ... the data center issue is coming up. And, like, all these things are, like, top of mind, front and center. Craig O'Neill: "Oh, I can't believe you guys are engaging with AI stuff in this world right now." And it's oh, wow, hot button issue. You have an AI assistant, you probably are gonna have a 50/50 split. I'm y- I'm talking 50/50. Some people will love it and think it's fine or just tolerate it. The other 50% are going to hate it, hate you, and may never call you again. Craig O'Neill: And congratulations, now we're in 2026. Yep. Jimmy Lea: And I, I think the 50/50 might be a little, Craig O'Neill: I'm just thinking about how the elections play out- Jimmy Lea: Yeah ... for two different parties. I propose there's probably a 30%, maybe a 33% that loves it, 33%- Fair ... that hates it, and 33% that's in that middle that says, "Ah." Craig O'Neill: Yeah. Jimmy Lea: I Craig O'Neill: would love to see a strong third party too, Jimmy, but that's neither here nor there. Craig O'Neill: Yeah. So look at this though. We talked orientation. We don't have a whole organization structured towards retention. Now I had a great coach. Bob Greenwood was my coach. He passed away 2021. And I talk about this frequently. I echo what he taught me a long time ago, and he described our professional responsibility. Craig O'Neill: He asked the question, "What's our job? What's our job? What is your job?" I remember being the technician in the room that raised my hand, and I told him what he was expecting someone in the room to raise their hand and say. Jimmy Lea: Fix cars. " Craig O'Neill: I fix cars." Yep. He pounced. He was ready. This is what he did. I've seen him do it multiple conversations after that. Craig O'Neill: He said, "No. Your job, your professional responsibility, is to make sure the vehicle's safe, reliable, and efficient. That's the job. And that, Mr. Client, is why we do a multi-point inspection on every vehicle that we do, and we will send this digitally to you, and we won't let you down." And there's lots more that goes into that, but there's a whole underlaying sense of purpose about the service that we provided. Craig O'Neill: And if that is our job, to make sure the vehicle's safe, reliable, and efficient, we owe it to our customers to be participants in that- Yeah ... as a member of the community of which they are also driving in. It has direct benefits to us and the other people we love on the streets. But that's an orientation, right? Craig O'Neill: And if that is what you believe about your purpose in this industry- Amen ... yeah, we're gonna start following up with the strong ability to communicate that sense of purpose, and people will hear the conviction in there and that commitment that you made to not letting them down. And that is not going to be heard in your competitors. Craig O'Neill: If you master this, and you don't, you will stand out, I promise you. Jimmy Lea: It's true. It's true. Yeah. Craig, this is a, a phenomenal conversation that we're having, talking about all things marketing, customers, customer relationships. Craig O'Neill: Yeah. Jimmy Lea: Managing those relationships, communicating in their preferred method, form, and fashion. Jimmy Lea: This is gonna continue in our Mars Conference. I can't wait. Let's throw up that QR code again. If you are able to attend, and you are listening to this, today is... What day is today? Craig O'Neill: Today is the 9th. Jimmy Lea: September 9th It's called Wednesday. September 9th, intensive giveaway winners. Oh, don't forget the giveaway winners here, Craig. Jimmy Lea: We've- Oh ... le- but- Great Do you wanna announce the winners first, or do you wanna announce the the special giveaway for everybody listening? Craig O'Neill: Let's do the winners first, Jimmy. I'm excited. So we had a drawing as we had two tickets to give away to Mars, and we have two winners, and we'll be sending emails to these winners as well. Craig O'Neill: Winner number one, Preston Callahan. Winner number two, Jordan Jawarenko. And we will get those emails out to you and hope to see you in Utah. And yeah bring your hiking shoes if you wanna go up in the hills with me. I definitely encourage getting up in the hills. So- Jimmy Lea: Are you gonna be rucking? Craig O'Neill: Oh, see, when I'm in the hills I don't just bring useless weight, I bring actual hiking gear, so I just call it hiking when I'm actually in a mountain. Jimmy Lea: When you're in Utah, you go hiking. Yeah. Everywhere else it's Craig O'Neill: rucking. Yeah. Rucking is what I would call urban hiking. Jimmy Lea: It's for you flatlanders. Craig O'Neill: Yeah. Yeah. So no, I will definitely be ha- I have a pack, I have I put water in there for weight and snacks that I can eat, and the, the idea is you get it lighter as you go with that sort of stuff, but- Oh ... it's absolutely beautiful. So these- Yeah ... are the winners from the Autoflow drawing that we'd had. Craig O'Neill: Those of you who did not win on that drawing, we'll still email you and hope to see you in Utah. Take advantage of this promotion. I think it's gonna be a great conversation. I've done this intensive multiple times. Jimmy, I gotta give you guys some props on this because this is my favorite format literally in all events that I go to. Craig O'Neill: You're in one room together at your headquarters in Ogden, Utah- Yeah ... which is a cool town. Everyone hears the same presenter. We get everyone here asking those same questions, and then- Yep ... the next presenter's gonna be up, and then we do that. We have great food in between, and then there's breakout sessions afterward where we get to go and break out into groups and discuss everything that's done. Craig O'Neill: No one's missing any of the context from any of the presentations. It's not like you're in one session and then another session is going on and "Man, that would've been a cool talk too, but this is really good." You don't have any fear of missing out on anything that's happening. Everybody's a participant the whole way. Craig O'Neill: It's awesome. Jimmy Lea: Oh, and I love the, the vendors are included. Everyone is in the same- Yeah ... room, and we're having these conversations together. It's not just shop owner to shop owner point of view. We get everybody's point of view in on these conversations- Yeah ... which is super awesome. All right. So if you scan this QR code, grab out your smartphone, scan this QR code, this is a coupon. Jimmy Lea: It is on- coupon, oh, I hate calling it that. Yeah. This is a special member VIP. Because you are watching this webinar, this is a cu- the, this code is good until 12:00 AM tomorrow morning, Pacific Daylight Time The code is, and I have to switch over to my other computer, the code is Mars300. This is $300 off of the general admission pricing. Jimmy Lea: So you and a- anybody of the public that is out there, you will get the webinar, the the whole entire intensive, Mars Intensive at the institute member pricing. So use the code Mars, M-A-R-S 300, and that is good until, for in the next, what? 12 hours? Craig O'Neill: Yeah. Where are we? 10, 12- And after Jimmy Lea: you fill that out- Oh, 13 hours. Jimmy Lea: You got 13 hours. Ready, set, go. Go ahead ... after Craig O'Neill: you fill that out, email us and I will tell you my favorite two sushi joints in Ogden, Utah, and maybe we can even grab a bite there. Jimmy Lea: Ooh, that's great. And you know what? We do have a couple of more tickets available. There's not a lot, but there are a few more tickets available for that exclusive dinner with Cecil Bullard. Craig O'Neill: Nice. Jimmy Lea: We're gonna have some great conversations. Those that are speakers are invited to be able to be part of this conversation and it's an exclusive dinner with Cecil, so you're gonna have some really good, intense, great conversations with the speakers of the event, with Cecil being there. These are gonna be some really good focused conversations. Jimmy Lea: Those Craig O'Neill: are my favorite moments, Jimmy. Yeah, the event is one thing, but the conversations that happen throughout and at dinners these... If you're not frequently going to industry events like this is... You owe it to yourself to do this. The ideas that you get to go back with are phenomenal, and the connections that you make and the sense of community that you feel that, that's permanent Jimmy Lea: Agreed. Jimmy Lea: Agreed. Couldn't have said it better. Thank you, Craig. Oh, yeah. Congratulations to Preston. Congratulations to Jordan. Look forward to seeing you in Ogden, Utah, October 26th, 27th and 28th, right before SEMA Apex. And for those who are the adventurous types rent a car. Let's go drive down through Zion and Bryce Canyon and- Yes Jimmy Lea: I'm sure Craig Craig O'Neill: and- Zion. If you haven't been to Zion National Park, what is that place? It is beautiful. It is. Southern Utah, phenomenal, dude. I could go... We have another hour here, so we can just talk about Southern Utah. Man, dude- ... you guys have got the pocket of beauty in this world. It is phenomenal. Craig O'Neill: Like- Jimmy Lea: It's gorgeous. Yeah. It is gorgeous. Craig O'Neill: Absolutely. You will... And Salt Lake City's no joke either. You fly in there, you're gonna think, "This is amazing," and it is. And then you go to Southern Utah and you think "What is... It gets better?" Jimmy Lea: Yep. Yep. Glad you had a great experience with your family down there in Southern Utah. Craig O'Neill: Dude, my wife and I are flying out a little early. We're staying through the weekend before the Mars Intensive we're gonna be hiking some hills then too. It's hard to get the bigger hikes in between the event stuff. Jimmy Lea: Yes. Craig O'Neill: It gets dark- Yes, it is ... it gets hard on the mountain. Jimmy Lea: It does. It does. Jimmy Lea: Even with that, it's not quite enough. I got you. With that, thank you, Craig. I appreciate you being here, brother. Oh, thanks. Thank you so much. Look forward to Mars- Can't wait ... the Mars Intensive. Let's continue this conversation. Let's get in deeper with these conversations and have a great time. I will see you there. Jimmy Lea: Thank you, everybody. See Craig O'Neill: you soon.

Episode 285 - Bad Reviews Can Lead To Better Practices With Brett Hunziker

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, the conversation focused on real-world challenges faced by shop owners and technicians, including the complexities of managing customer expectations and navigating negative reviews. One concept discussed was the need for transparent diagnostic processes and detailed communication, especially when customers question pricing or feel they already know the issue with their vehicles. A key theme that emerged was the importance of accurate shop management—covering everything from parts inventory to internal controls in software like Shop-Ware—to ensure profitability and reduce clerical errors.00:00 Out-of-province vehicle inspections06:53 Florida driver's license language law15:54 Construction mistake with leaning structure16:42 Visiting the 9/11 Memorial Museum23:08 Challenges of Replacing Headlights27:58 Car repair frustration and miscommunication32:35 Discussing diagnostic trouble codes37:32 Introducing Whisperflow for Note-Taking47:24 Customer dissatisfaction with tire pricing50:29 Dealer pricing and customer experiences56:11 Adjusting labor rates and pay structure01:01:02 Evaluating Business Efficiency and Labor01:09:15 Old machinist's inventory strategy01:09:52 Buying and selling steel

EVERYTHING You Need to Know about Master Tech to Millionaire + Autoshop Answers

In this crucial & very special episode of Master Tech to Millionaire, Joe Adams & Glenn Piccolo break down the essential terminology, history, and operational secrets of the Auto Hospitality Group to get you totally dialed in. Whether you’re gearing up for the legendary Key to Key to Callbacks weekend, VIP, Courtside, or just want the blueprint on how a master technician scales into a millionaire, we’re decoding it all. Get ready to learn the 8-figure difference between auto repair and auto hospitality, what a "VIP Rack Attack" actually looks like, and why hands-on jobs in "Bay 1" are your biggest opportunities. Stop guessing and start scaling. Hit play to learn the language of million-dollar auto shops, and visit AutoShopAnswers.com to get your business on the fast track.   https://autoshopanswers.com

Ep 113 - Saurav Kumar & Kamran Rahman | Why Generic Social Media Is Killing Your Shop

Tektonic 2027 is coming up April 1-3, and if you missed year 1, you MUST NOT miss year 2. It's bigger, it's better, because is Tekmetric's conference. You know it's gonna be the best conference in the history of conferences. Get lower pricing now HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you! Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREElite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREMike Allen sits down with Saurav Kumar and Kamran Rahman from 47C to talk about what actually makes social media work for an auto repair shop—and why going viral might be the wrong goal entirely. They break down the difference between generic content and real brand-building, why local relevance matters more than raw views, how shops can create trust before a customer ever needs a repair, and why the right audience is more valuable than a huge one. Mike also admits one of his shops is now charging for diag, gets on a soapbox about technician pay and training, and somehow turns a discussion about marketing into another story about his pants coming off.Timestamps:00:00 Generic Social Media Is Everywhere00:59 Was This the Worst Recording Day Ever?01:27 What It’s Really Like Filming Inside a Repair Shop03:00 Can Shop Owners Mix Their Own Content With Professional Content?04:00 Mike’s First Impression of 47C05:53 Why Saurav Never Carries His ID08:08 Mike Admits He Didn’t Understand 47C at First09:47 The Confessions Lounge and Studio12:00 The Story Behind Mike’s Throne13:51 Meet 47C17:10 Why They Chose the Automotive Industry18:33 Are Repair Shops Actually Bad at Business?20:05 Why Automotive Attracts Private Equity21:56 What 47C Actually Does for Repair Shops25:19 Why Customers Want to Feel Like They Belong26:45 Mike Finally Buys Into Social Media Brand Building28:52 Are Repair Shops Still Early to Short-Form Video?30:11 Why Mike Doesn’t Want to Be the First Early Adopter31:05 Landscape vs. Portrait Video34:24 Mike Is Now Charging for Diag at One Shop35:58 Learning Dynamic Pricing From an Ice Cream Truck37:36 Technician Pay, Training and Labor Rates41:18 The Reality of Entrepreneurship43:22 No Booze, No Cocaine While We’re Working44:46 You Can Run a Good Business and Still Have Fun45:52 Why 47C Limits How Many Clients It Takes49:55 The Biggest Problems Facing Repair Shops52:55 Focus on What You’re Good At and Hire Out the Rest54:00 Why Generic Social Media Isn’t a Strategy55:00 Are Viral Shop Videos Actually Useful?56:00 Mike’s Million-View Video Reached the Wrong Audience58:40 Mike Learns What Kind of Content His Audience Really Wants59:09 Closing Thoughts

Bonus Episode - Emily Oliver On Keeping It in the Family While Facing Challenges and Growth at a Small Auto Shop

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Emily Oliver joins the podcast to share her journey of taking over a small family auto repair shop in Gloucester, Massachusetts. Emily talks about the challenges of modernizing operations, from adopting new software like Shop-Ware to implementing more thorough documentation and communication processes with customers. The conversation also highlights the complexities of hourly billing in auto repair, the challenges of managing family roles in business, and the importance of continuous learning and adaptation as the shop grows.00:00 Family auto shop's history08:56 Simple billing system explained10:55 Tracking time in auto repair bays19:04 Standardizing Inspection Processes23:10 Issues with technician pricing30:07 Convincing family about car maintenance36:33 Communicating with customers39:47 Dealing with other mechanics' issues46:27 Early challenges and learning curve54:21 Managing finances and staying focused56:10 Discussing parts pricing strategy01:01:21 Gaining insights from peer feedback

Ep 111 - Mike and Bryan | Technicians Want More Money… But Won’t Do the Work

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode of Confessions of a Shop Owner, Mike Allen and Bryan Pollock get into technician pay, work ethic, training, shop culture, and whether today’s owners are expecting too much from the modern workforce. Bryan questions whether the self-motivated technician is disappearing, while Mike pushes back on the idea that someone should receive six-figure pay before developing a six-figure skill set. They also get into government regulation and price-gouging enforcement, bad repair shops, Mike’s anonymous Facebook trolling, and why sometimes the industry’s problems feel impossible to fix. And because this is Confessions, Mike also explains how he managed to injure himself playing kickball on the beach.Timestamps:00:00 Mike’s Casino Decisions & Bryan’s Corvette Disaster04:54 Mike Gets a Letter From the Attorney General07:34 Fraud Alert…Live During the Podcast08:05 Mike’s Fake Career as a Professional Blimp Folder12:23 Confession: Mike Has Been Trolling Shop Owners Anonymously17:17 Why There’s More Than One Right Way to Run a Shop19:37 Three Shop Owners With Completely Different Business Models21:44 David Roman Wants Absolutely Nothing to Do With Mike24:19 Cheap Labor Rates & Buying Failed Shops’ Equipment25:07 Is Bryan Becoming a Cranky Old Shop Owner?27:05 Are Technicians Becoming Too Dependent on Shop Owners?29:22 Bryan’s Crash Course Into Becoming a Technician32:26 Is the Self-Motivated Technician Disappearing?33:23 Should You Make $100K Before You Have $100K Skills?35:31 What Happens When Newer Cars Get Even More Complicated?35:58 “I Want to Learn”…But Won’t Use Free Training37:10 Technicians Who Say Training Is “Too Basic”39:18 Bryan’s Government Intervention Rant Begins41:00 Price Gouging vs. Shops That Can’t Fix Cars43:43 Who Gets to Decide What an Auto Repair Shop Should Charge?47:01 Why Government Regulation Won’t Fix the Real Problem48:10 Should Shops Call Out Bad Repairs From Other Shops?52:44 Mike Adds Four Employees to His Shops55:10 Mike’s Most Embarrassing Kickball Story57:02 Mike Defends His Sumo Wrestling Record58:25 Why You Need to Be at ASTA Expo

Episode 282 - AI, Recruiting, Shop Culture, and the Drive for Better Hires with Promotive

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Sam Freeman, Alexandra Pare, and Daniel Ekstrand from Promotive. The group demos “Paige,” Promotive’s AI-powered virtual recruiter, showcasing how AI is transforming the hiring and prescreening process in the automotive industry. The conversation dives into current industry trends, including why technicians are leaving dealerships for independent shops and the top reasons candidates are looking for new positions. They also get candid about the frustrations of online reviews, sharing stories and strategies shop owners use to respond to feedback—both good and bad.00:00 Overview of Promotive's Services11:55 Managing morning priority calls15:43 Handling Language and Mumbling Issues18:44 Automated messaging for applicants27:21 Icy disaster during bachelor party32:58 Early adoption of Facebook and DVI37:41 Missed email confusion42:59 Hotel room negotiation challenge44:38 A quick conference trip52:30 Challenges of running a car shop59:36 Trying the Worst BBQ in KC01:03:25 Handling negative feedback01:07:19 Feedback on Uber improvements

July Courtside & Key2Key Debrief: The No‑Risk, Perfected Business Model - Bonus Zoom Episode 12

Glenn Piccolo hosts the Profit Panel with special guest Todd Hayes to debrief Key2Key to Callbacks and the Courtside program in Houston. They highlight our high-energy training, VIP Rack Attack day, and real stories from team members like Mike Quinn who transformed from knowing nothing about cars to running the entire Houston market in three years. Guests emphasize implementation over theory: surrendering to the concept, doing the work (start with the take‑five), teamwork between front and back of house, and the idea that this perfected business model removes risk when executed. To come and be a part, contact Todd Westerlund at 925-980-8012 or visit AutoshopAnswers.com. Auto-Shop-Media.com

The Mistake That's Costing Your Shop Money | Nick Yannessa & Chi Wong - Ep 30

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika welcomes Nick Yannessa & Chi Wong to talk about how they started a auto repair shop. Nick brought up how he thinks it's dangerous to judge customers based on their car or background—presenting recommendations equally is key for success. They all discuss the importance of efficiency and processes, especially for one-person operations, with strategies ranging from shop layout to streamlined part sourcing. The discussion explored how relationships—whether through peer support, coaching, or personal connection with customers—can make or break both morale and business success.Timestamps:00:00 Growing up in the business, judging customers & learning not to assume03:00 The wild origin story of a Philly-area repair friendship07:00 Shop ownership journeys: from dealer frustration to Craigslist finds13:15 Shop expansions, partnerships, and the big pains of growing fast16:30 Management mistakes: Getting hurt by the wrong coaching advice22:30 Why shop friendships (and roasting each other) drive real growth26:00 Breaking out of the tech mindset — why process & sales skills matter35:00 Single bay or big staff? How to thrive as a one-man show41:30 Efficiency hacks: leg surgery for your shop layout47:00 The power of batching tasks, double-dipping on equipment, and finding your warehouse51:00 Bootstrapping a new shop, from free desks to Techmetric (or not)59:00 Real-life sales training: How to pitch brakes and win trust1:12:00 Dealership vs. Indie: Why premium service isn’t just about the brand1:20:00 Body shop margins, insurance games, and why service rocks1:33:00 The secret sauce: Making your shop unforgettable1:39:00 Building trust over time (without a single DVI)1:44:00 Health, happiness, and generational wealth—success beyond KPIs1:46:00 Why driving a free CR-V might beat flexing a Cadillac1:52:00 Building benefits for your people, and leveling up your future1:58:00 Final rants and why you need to be the “dive bar” your customers love

The Biggest Mistake Shop Owners Make with Josh Coomes and Brian Ramsburg

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at Tools in Hershey, Pennsylvania, Jeff sits down with Josh Coomes of Auto Shop Therapy and technician Brian Ramsburg to discuss the realities of running a modern repair shop. Brian reflects on more than 18 years in the trade, the challenges of being a solo technician, and why he enjoys variety in his work, while Josh shares his customer-first approach, leadership lessons, and the importance of protecting a shop's reputation. Together, they explore diagnostics, pay plans, hiring, training, and building a culture that values quality over speed.Timestamps:00:00 Listen or Become a Liability 00:35 Tools in Hershey Introduction 02:37 Brian's Career Journey 04:18 Owning a Job vs. Owning a Shop 07:42 Customer Empathy and Service Standards 09:21 Turning Away Older Vehicles 14:48 Favorite Types of Repairs 18:02 Why They Avoid European Vehicles 19:40 Shop Scheduling and Profitability 21:56 Technician vs. Owner Priorities 25:38 Working Relationship Challenges 28:28 Hiring and Leadership Lessons 36:20 Mentoring and a Proof-Based Culture 40:41 Pay Plans and Team Morale 42:03 The Starter Diagnosis Debate 45:41 The Stress of Being the Only Technician 48:50 Quality Control vs. Book Time 52:40 Shop Standards and Fair Productivity 55:27 Workflow and Imperfect Data 58:51 Flat Rate Pressure Stories 01:05:10 Hiring Through Working Interviews 01:10:23 Charging Properly to Grow 01:12:44 Final Advice and Closing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 106 - Mike Allen, Bryan Pollock, & Braxton Critcher | The Repair Industry is Like a Bucket of Crabs

Tektonic 2027 is coming up April 1-3, and if you missed year 1, you MUST NOT miss year 2. It's bigger, it's better, because is Tekmetric's conference. You know it's gonna be the best conference in the history of conferences. Get lower pricing now HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you! Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREElite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREThis one was a long time coming. Today, Mike, Bryan and Braxton dig into some of the wildest and most misguided comments from the Confessions of a Shop Owner Facebook page recently. They tackle the notorious “$358k technician” story, breaking down why so many techs can’t do the math—or just don’t want to believe the numbers. You'll have a lot of fun hearing what some people in the industry have to say about some of the hot button issues...or really their lack of understanding. Timstamps:00:00 Techs in the comment section: “Nobody makes that much!” The $350K technician saga02:31 Are you watching the podcast, or just the reels? Context, context, context!05:07 Reggie’s story: Would you leave for a $1/hr raise? Why context gets lost online07:12 Diagnostic skills, cognitive leaps, and why some techs will never make big money10:09 Fairfax, VA: High rent, high output, high pay – breaking down the math11:19 “Crabs in a bucket” and raging over others’ success13:11 Who are the real 1%ers in the shop world? Defining success in auto repair15:03 The service advisor breakdown: Where does all the time go?16:09 Rage-baiting with advisor accountability, tracking every minute in the shop18:29 Punch cards, bathroom codes, and memories of dealership micromanagement20:01 How hard is it, really, to do a 10-minute write-up?21:23 Mediocre service advisor confessions (& Braxton’s epic shade)22:25 Do your employees secretly listen to your podcast?23:45 The all-star “A Tech” myth: Can anyone really “do everything”?25:11 Ego, memory, and those wild open forum stories26:26 Are you really a unicorn tech, or did you just burn a car down?28:00 Training vs. tech evolution: Has the industry outpaced technician effort?29:21 After hours learning: What the top techs are really doing30:26 Commenters vs. reality: Reading comprehension fails (and laughs)33:02 “Never lost to a car” – the world’s biggest shop lie35:01 Toolbox wars and the rolling rig debate: Weight, wheels & wild finance42:02 Remote diagnostics, shop culture, and the power of process49:00 Why context is everything: Dealerships, warranty companies & internet assumptions52:28 If you’re mad at a reel, maybe just listen to the episode (and visit our sponsors)

ATTENTION: Shop Owners - Buy Back Your Time | Dan Thieken - Ep 24

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika Haynes and Ash Kaplan chat with Dan Thieken, owner of Kreager Tire and Service LLC in Millersport, Ohio. Dan opens up about the journey from sweeping floors as a high school student to owning his own shop, emphasizing the importance of building the right team so that owners can eventually step away from day-to-day operations. He also shares his philosophy on why shops should offer tires—not only as a profit center, but as a window into the car's soul that keeps customers from ever needing another shop. Timestamps:00:00 Why you should ALWAYS offer tires at your shop02:11 Dan Thieken's origin story: From sweeping floors to owner04:32 The leap to management—and whistleblowing on bad leadership05:25 Not a tech? Why owning a shop is still for you07:07 People skills: Bartenders, restaurant work, and automotive service10:41 Building a team so you (finally) can step away13:31 Small town challenges: Hiring, no running water, and real culture16:14 The trust fall: Letting go of your “baby” shop18:17 Shop success = buying back your own time20:04 The slippery slope of coaching and paying it forward22:11 What’s your business mix? Service vs. tires, and how it changed24:22 Two reasons EVERY shop should offer tires25:10 How selling tires unlocks full-vehicle inspections26:20 Stop “selling”—just advise and build relationships28:00 Would Dan ever hire a coach? The answer might surprise you32:26 Advice for new shop owners: Train your replacement34:21 The personal side: Boundaries, empathy, and being “too nice”39:00 Mistakes owners make: Wanting to be absentee too soon43:12 The real trick: Let your staff learn from their mistakes46:00 Why Dan feels more at home away from the counter47:51 Upcoming events, classes, and golf trips

The Fine Line Between Viral Content and Rage Bait | Bryan Pollock, Tonnika Haynes and Braxton Critcher

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at Tools Pennsylvania 2026, this discussion brings together Jeff with Bryan Pollock, Tonnika Haynes and Braxton Critcher to talk about the realities of growing a podcast and business through social media. They explore why short-form content and reels are essential for reaching new audiences, the downside of viral clips attracting negative comments, and the challenge of balancing attention-grabbing content with long-term brand integrity. The conversation also covers dealing with online criticism, protecting your mental health, and staying focused on helping people make meaningful changes instead of chasing internet arguments.Timestamps: 00:00 Do You Focus? 01:34 Disc Golf Banter 01:52 Emotional Support Wiener 02:10 Tools PA Roundtable Introduction 02:30 Group Chat Chaos 03:32 Reels Are the Devil 05:05 Why Social Media Matters 06:51 Viral Reels and Online Hate 09:29 Deleting Ignorant Comments 11:01 Rage Bait vs. Clickbait 15:00 Shop Rates and Industry Reality 16:24 Producer Clip Strategy 20:58 Can You Change the Industry? 23:53 Choosing Positivity 29:34 Why Good Content Still Gets Hate 32:42 The "Must Be Nice" Mindset 34:40 Handling Large Audiences 35:53 Protecting Your Peace 36:16 Keyboard Warrior Stories 38:34 Why Viewers Get Angry 41:01 You Can't Save Everyone 42:30 The Highlight Reel Trap 48:24 Stop Complaining—Start Changing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 103 - Coaching Call #18 | The BIGGEST Mistake Shop Owners Make

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this episode, Mike and Matt talk about how to find and commit to a core operational identity—rather than constantly chasing new ideas or industry trends. True success comes from consistent execution of a strategy you believe in. You will NEVER underestimate the value of training, coaching, and leveraging proven systems like EOS or similar frameworks to help owners and employees gain clarity, stay accountable, and ultimately grow a sustainable, profitable business.Timestamps:00:00 Shop Owner Myths: $200 an Hour and the Truth about Starting Out02:19 Celebrating Good Months04:11 Best Month Yet—Sales Up, Staff Changes & a New Advisor06:40 Fixing What Was Broken: Process, Accountability & a Data-Driven Turnaround07:54 ARO Jumps by 20%—Here’s How They Did It08:27 DVI Process Overhaul: Getting Real Numbers and Customer Buy-In10:12 Tech Average Quotes—Setting and Hitting Profitable Targets11:08 Maintenance Sales Struggles & Industry-Wide Challenges12:23 Next Steps: Boosting Closing Ratios and Ongoing Advisor Training13:09 Sales Presentation, Confidence & Learning to Overcome Objections14:34 Regional Training Events: Why Travel Matters & Team Building15:07 Bridging the Owner-Employee Gap: Training Techs & Advisors for Buy-In17:20 Why Private Equity Buys Shops—Math, Mindset & Community Impact20:19 Winning as an Independent: Local Presence, Team Culture, and Staff Retention21:48 Training Takeaways: Eye-Opening Insights for Non-Owners23:14 P&L and Labor Rate Workshops—Should Your Team Bring Their Books?24:32 Shop Pay Plans & Real Labor Cost Realities26:22 $350,000 Techs: The Truth Behind the Numbers & What’s Possible in Your Market28:19 Pay, Value, and Raising Rates: What Customers Need to See30:30 McDonald’s Drive-Thru vs. Customer Perception: Value & Expectations31:33 Bringing Training In-House: Hosting Courses for Your Shop and Community34:30 EOS, Traction, Rocket Fuel: Finding a System that Clicks36:10 Visionary vs. Integrator: Why Every Shop Owner Should Read These Books38:45 Team Structure, Core Genius, and the Power of Discipline41:08 Identity Crisis? Finding (and Loving) Your Shop’s Unique Advantage43:53 Don’t Change the Recipe—Simplicity and Full Commitment Win46:43 Basketball Offense & Building the Right Team for YOUR System48:46 Discipline, Focus & How Elite Shop Owners Set Themselves Apart51:21 Quality Management Systems: Lessons from Manufacturing52:15 Finding the Right Coach & System—Any Structure Beats None53:46 Elon Musk Clarity: Vision, Discipline, and Blocking Out the Noise

Why Young People Aren't Choosing the Trades | Zeb Beard and Benjie Burris - Ep 19

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREYou can almost taste the cornbread listening to this episode!!! Boy oh boy, Benjie Burris and Zeb Beard on the same podcast for the first time ever??? Yes way. Today, Tonnika and the guys talk leadership, training, and the future of the trades. Benjie and Zeb reflect on their similar upbringings, sharing how old-school mentorship and tough love shaped their approach to running successful shops. The crew digs deep into why young people aren't entering the industry like they used to, pointing to a breakdown of family structure, lack of respect, and a missing "village" mentality.Timestamps:00:00 Why feelings and political correctness are overrated01:02 How Benjie & Zeb’s shop life and upbringings shaped their leadership05:32 Did they ever dream they’d get this far? Facing doubts and never dialing it back08:45 Biggest lessons learned—they’ve made every mistake so you don’t have to12:00 How screwing up (and getting up again) builds better techs15:04 Tough love truth: The best AND worst thing about this business is people18:05 Coaching up a new generation—pushing young techs out of their comfort zones25:00 Why there aren’t enough young people in the trades (and what’s REALLY to blame)31:40 “It Takes a Village”—what happened to respect and community?35:00 Petting vs. pounding: Can you train techs if you’re too soft?40:03 Whose responsibility is it when things go wrong in the shop?44:00 Why shop owners bear ALL the risk and how that shapes leadership47:00 Investing in real training—who’s actually willing to learn?52:00 Not all shop owners are created equal (and why some are holding you back)55:00 Independents vs. dealerships: what the next-gen needs to know58:15 Level up or get out—finding and keeping the hungry ones1:03:00 Final tough love: Stay real and keep growing—this industry needs YOU

How Failure Can Lead to Huge Success | Josh Oberlander - Ep 18

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Josh Oberlander, co-founder of Detect Auto, sits down with Tonnika Haynes and Ash Kaplan to share his unconventional path into the automotive industry, including how failed ventures and persistent learning led him to build software that makes shops more efficient. Josh talks about the importance of mentorship and coaching—how having the right guidance can help you focus on what really matters in growing your business. The episode rounds out with an honest discussion about balancing entrepreneurship with life’s pressures, and Josh introduces some exciting new tools from Detect Auto designed to help shop owners build consistency and deeper customer relationships. Timestamps:00:00 – Kicking Off: Why Your Business Is Your Lifeline01:44 – Meet Josh Oberlander: From Trees to AI Tools02:38 – The Hard Road: Failure, Pivoting, and Finding the Right Problem04:44 – Building the Team: Partnering with "Brainiacs"06:26 – Lessons from Selling to Real Shops (and Failing Fast)09:14 – First Success Stories: Finding Shops Willing to Take a Chance10:07 – What Entrepreneurs Really Underestimate11:16 – Industry Respect: How Josh’s Perspective Changed12:09 – The Trust Issue: Why Car Repairs Need More Love14:19 – Starting a Business Scared? Real Talk from the Trenches17:05 – Wearing All the Hats: The Truth About Going Solo18:03 – Shifting from Fear to Excitement as You Grow19:36 – The Power (and Price) of Coaching & Mentorship21:51 – You Don’t Need a Fancy Coach to Level Up—Best Practices & Books23:48 – Why Focus Wins: Consistency, Habits, and Not Burning Out25:59 – Small Habits, Big Impact: The Magic of “Making Your Bed”28:26 – Motivation, Mindset, and Getting Real About Priorities32:01 – Don’t Let Social Media Rush Your Timeline35:49 – Building a Business That Lets You Be Present for Life39:01 – What’s Next for Detect Auto? AI, Tools, and 1-Year Plans41:22 – Will AI Replace Service Advisors? The Real Answer43:05 – How Relationship Building Wins Over Tech44:38 – Josh’s Live Pitch: What Detect Auto Actually Does49:34 – Maintenance Sales: Why Most Shops Get Stuck (and How to Fix It)54:53 – Training, Coaching, and Raising the Industry Standard56:09 – Tech Teaser: Tackling Language Barriers & Inspection Apps60:34 – Try Detect Auto Free + Final Words from Tonnika & Josh

From Tech to Service Advisor: Training, & Shop Leadership with Cody Kirkessner

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at Tools in Hershey, PA, Jeff Compton features Cody Kirkenester of Fadely’s Auto Masters. After 15 years as a technician and shop foreman, Cody transitioned into the service advisor and shop manager role. He shares his journey into the automotive industry, the training culture that helped shape his career, and a memorable diagnostic breakthrough using a lab scope. Cody also discusses mentoring technicians, managing customer relationships, parts quality challenges, AI in the shop, and one of his fears.Timestamps 00:00 Meet Cody Kirkenester 00:56 From Tech to Advisor 02:27 Early Car Obsession 04:25 School and First Shops 07:40 Joining Faidley’s Auto 08:33 Training Culture 12:31 Diagnostic Breakthrough 15:08 Corvettes and Specialty Cars 20:16 Team Development and Mentoring 28:09 Moving Into Management 38:45 Challenges of Being a Service Advisor 47:51 Parts Quality Issues 51:43 Recruiting Young Talent 55:55 Scopes and AI Tools 58:44 Succession Planning 01:01:20 Legacy and Leadership 01:07:41 Wrap Up and Next Steps Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 94 - Coaching Call #17 | The Secret to a "Perfect" Day at the Shop

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this episode, Mike and Matt talk about daily shop performance and the importance of defining what a "perfect day" looks like for the team. One concept Matt brought up was the need to move away from subjective evaluations and instead implement objective, binary metrics—like technician hours worked, appointments attended, and gross profit targets—for more effective management. One trick for shop owners is to use actionable mid-day check-ins to quickly identify and respond to potential issues, raising the floor on performance rather than merely chasing bigger highs. Timestamps:00:00 Setting the Standard: Defining a "Perfect Day" in Shop Management01:46 Upcoming AI Training Class: Why Early Adoption Means Opportunity04:13 Building the Event Calendar: Fall Shows, Course Selection & Hospitality Suite05:47 April Recap: Revenue, Profit, and Running a Leaner Team07:27 Unlocking the Numbers: ARO, Close Ratio & Tech Metric Deep Dive08:10 The DVI Dilemma: Why Process Slippage Hurts Your Bottom Line10:06 Only One-Third of Customers See Your DVI?! Here's Why That Matters12:06 Triggers for Action: When to Audit and How to Respond13:01 The "Perfect Day Plan" and Real-World Contingencies15:47 Scorecarding the Day: Checks at 10AM, 2PM, and Raising the Floor18:00 Subjective vs. Objective Reporting: What REALLY Tells the Story21:25 The Problem with Overreporting & What Data Actually Matters23:21 Real-World Action Plans: Handling Cancellations, No-Shows & Dead Days25:21 VIP Customers, Deferred Work, and Making Today Count27:01 Maximizing Opportunity: Not All Cars (or Customers) Are Equal28:35 Do You Exclude State Inspections From Your Numbers? The Truth Behind the Data30:03 Stepping Beyond Express Lube: Changing What Business You’re In32:01 Retention Rates & Why That Second Visit is GOLD35:10 Turning State Inspections into Repeat Business: The REAL Strategy40:14 Role Playing, AI in Training, and How Owners Stay Sharp42:22 Overcoming Price Objections: Getting Down to What Matters Most44:10 Fly With the Eagles & Masters Training: What’s Coming Next47:47 Hosting at ASTA Expo: Deep Dive, Hot Topics & Real Owner Conversation

The AI-Driven Auto Repair Leader: Using Technology as Your Strategic Thought Partner [RR 1092]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this forward-looking conversation, Carm Capriotto and Chris Cloutier, CEO of AutoFlow and owner of three Golden Rule Auto Care locations, explore how artificial intelligence is rapidly transforming the automotive repair industry; not as a replacement for people, but as a powerful tool that helps shop owners lead smarter, communicate better, and operate more professionally. Chris shares firsthand experiences using AI inside both his software company and his repair shops, revealing how the technology can dramatically reduce time spent on leadership and administrative tasks while improving workflow efficiency and customer communication. From refining technician notes to helping build business plans and expansion strategies, AI is becoming what Chris describes as a 'thought partner' for today’s shop owner. What You’ll Learn: Why AI should be viewed as a strategic business partner, not a threat to the automotive repair professionHow effective prompting and providing context can dramatically improve AI-generated resultsWays AI can streamline major business tasks such as SBA loan preparation, SWOT analyses, and growth planningHow AI-powered technician note rewrites improve customer communication and strengthen professionalismWhy clear, polished communication acts as a “curtain of professionalism” that builds customer trustHow AI can help bridge language barriers by translating repair orders and inspection resultsThe risks and humor of “AI versus AI” hiring practices, where both employers and applicants rely heavily on artificial intelligenceWhy Chris believes today is the least expensive AI will ever be, and why shop owners should begin learning it now The biggest takeaway from this episode is simple: AI will not replace highly skilled automotive professionals, but it will absolutely enhance the shops that learn how to use it effectively. From improving efficiency and communication to elevating the image of professionalism, AI offers tremendous advantages for modern repair businesses. However, Carm and Chris emphasize one critical principle throughout the conversation: trust, but verify. Just like quality control in the service bays, AI-generated information should always be reviewed carefully before being shared with customers or used to make important business decisions. Chris Cloutier, Golden Rule Auto Care, and CEO of Autoflow. Listen to Chris' other episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website: https://remarkableresults.biz/ Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Special episode collections: https://remarkableresults.biz/collections Buy Me a Coffee: https://www.buymeacoffee.com/carm &nbsp; The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.<a...

Ep 88 - Ashley Butler & Rochelle Gotsdiner | Scale Your Repair Shop by Doing This

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Today, Ashley Butler and Rochelle Gotsdiner join Mike Allen to break down how to scale your repair shop through strong processes. Ashley shares how clear communication and consistent customer updates can set your shop apart—because most of your competitors get it wrong daily. They also chat about how embracing AI and innovative training methods can solve the industry’s notorious people problem and unlock serious growth.Timestamps: 00:00 Why “saying yes” matters and how to stop losing business03:56 Ashley Butler introduces her shop story and scaling to 14 stores04:46 How Ashley Butler structures her week for maximum impact08:42 Succession planning, family business, and running on “auto-pilot”10:18 The secrets to working with your spouse without disaster12:05 Turning crisis into opportunity: Creating a top-tier training center14:51 On a mission for talent: Training novices into flat-rate techs15:56 Why community involvement and university ties pay off18:18 Maximizing space, remodeling battles, and why your waiting room matters20:39 The “speed” advantage: Serving customers before they even ask27:31 Game-changing customer communication habits—so the phone never rings at 3pm32:22 Trust, integrity, and what it really takes to keep your reputation bulletproof35:14 Shop processes, procedures, and how competitors make you look good35:59 Integrating AI into shop training and HR: first steps and big potential41:10 How anyone can build custom AI tools for their shop43:35 Private equity, big chains, and why it’s opportunity (not threat!) for indies46:11 Guerrilla recruiting: real-world tactics for poaching top techs and advisors49:57 Shop owner black belt: Using networks and timing to score the best deals51:26 Why perfect policies don’t exist (and that’s okay!)

Ep 147: Scale Your Business with Culture | Eric Svedberg

Ep 87 - Coaching Call #16 | Maximize Repair Orders with Prebuilt Tickets

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode, Matt Lofton and Mike Allen talk through Mike's shop's performance in March. Matt talks about the importance of pre-building estimates and leveraging tools like Detect Auto to maximize tech average quote and streamline workflow. Mat also shares his approach to combating misleading "vanity flush" services in the market, emphasizing transparent communication with customers.Timestamps: 00:00 – The “Vanity Flush” Confession: Why $99 Services Aren’t What You Think02:24 – eBay Hero Cards, Shop Swag, and Why Autographs Still Matter04:14 – Record First Quarter, March Recap, and Looking Ahead05:50 – Fly With the Eagles Recap: What High Performers are Learning08:52 – DIY Shop AI: How to Create Your Own AI Agents and Save Big12:03 – Struggling with Close Rates? Blame (or Bless) Your Advisor14:09 – Prebuilding Estimates for Maximum Tech ARO16:13 – Setting Up Customers: Deferred Work, Maintenance, and Upsells17:33 – BG Programs, Fluid Service Sales, and Overcoming Industry Myths20:01 – How Corporate Store Pricing Drives Shortcuts (and Dirty Tricks)23:05 – Value-Add vs. Price-Only: The Ruth’s Chris Cheeseburger Analogy24:49 – How to Fill Tomorrow’s Bays with Opportunity, Not Just Oil Changes28:16 – The Pit Stop Program: Getting Customers Back 4x Fast30:48 – The Loyalty Cliff: Retaining vs. Losing First-Time Customers33:12 – Risky Repairs and the Real Cost of Saying “Yes”39:45 – Ritz Carlton vs. Motel 6: Finding Your Shop’s Sweet Spot43:04 – Social Media “Rage Bait”: Marketing Tactics and Lessons Learned44:58 – Worry About Your Own Shop! Why Community Trumps Competition48:21 – Peer Groups and Getting Ahead—Why You Shouldn’t Go It Alone

Episode 266 - Building Shop Efficiency and Team Culture with Greg Miller of Figs Auto Repair

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, David and Greg dive into the realities of shop ownership, growth, and staffing challenges in the auto repair industry. Greg shares his journey from IT business owner to owner of Figs Auto Repair in Charlotte, highlighting the importance of adapting processes for efficiency and using tools like Shop-Ware. The conversation also covers practical hiring lessons, including the need to hire and fire quickly and the value of connecting technicians with the broader industry through training events to improve retention.00:00 Blood draw complications05:28 Comparing safety of substances13:13 Navigating traffic delays18:35 Challenges with new hires24:24 Handling tough diagnostic jobs29:03 Adjusting pay for evaluation tasks36:10 Discussing car repair estimates40:51 Learning from industry veterans41:52 Community engagement in North Carolina49:25 Improving employee efficiency52:56 Customer communication and follow-ups01:02:58 Cooking steak tableside01:04:43 Discussing conference networking opportunities01:10:37 Networking and local support connections

Your Shop Might Need Marriage Counseling: Fixing Communication in Auto Repair [RR 1087]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded live at VISION 2026, host Carm Capriotto and Matt Fanslow explore how lessons from marriage counseling can improve communication in auto repair shops. The core discussion centers on Matt’s article for NAPA Auto Care's Insight Magazine, “Your Shop Might Need Marriage Counseling,” and the industry’s gap in soft skills. His central argument is simple: most automotive professionals were never taught effective communication or soft skills. In the past, shop culture often relied on public criticism or shame to correct mistakes. Today, that approach backfires, especially for younger technicians, who are more likely to disengage or “quietly quit” in that kind of environment. Matt proposes a different approach: applying communication techniques commonly used in therapy to everyday shop interactions. Drawing from the Gottman Institute, Matt outlines common communication pitfalls: criticism, contempt, defensiveness, and stonewalling, and how they show up daily in shop environments. Key solutions include: Validating feelings, especially with anxious customersCoaching without shame, addressing mistakes privately with supportSeeking outside perspective, using coaches or therapists to uncover blind spots Finally, both Carm and Matt challenge the stigma around seeking outside help. They encourage shop leaders to work with coaches, counselors, or therapists to uncover blind spots and improve their leadership approach. Far from being a weakness, asking for help is framed as a sign of strength and self-awareness. The goal isn’t to turn shops into therapy sessions; it’s to make small, intentional changes in how people communicate every day. The payoff? Fewer emotional blowups, stronger team culture, and customers who feel safe, heard, and respected. Download Matt Fanslow's Full Article: https://remarkableresults.biz/download/45724/?tmstv=1775829579 VISION Hi-Tech Training and Expo: https://visionkc.com/ Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/ Photography by Joe Manna Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Episode 263 - Overcoming Addiction and Trying To Find Purpose in the Automotive Industry With Cole Tanner

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Cole Tanner, a veteran technician, who shares his journey through family business transitions, personal struggles, and the realities of working in the automotive industry. Cole opens up about overcoming addiction and trauma, emphasizing the importance of honest conversations about mental health in the trades. The group discusses technician frustrations regarding compensation, shop inefficiencies, and the vital need for support structures within the industry.00:00 Frustrating restaurant wait experience06:25 Growing up with my parents08:11 Discussing childhood challenges12:51 Breaking cycles of family trauma16:25 Losing friends to addiction19:34 Discussing compensation challenges22:25 Consistent vs erratic performance26:35 Running an efficient repair shop27:42 Technicians disconnected from inspection value33:12 End-of-month sales pressure36:27 Improving communication and accountability37:58 Discussing future plans and concerns41:13 Finding balance and past experiences46:02 Struggles with drinking habits47:53 Hitting rock bottom moments50:40 The dangers of addiction53:47 Pushing for constant improvement56:52 Taking responsibility after prison

You Don’t Have a Sales Problem… You Have a Culture Problem

Everybody keeps talking about how this industry is broken. How it sucks. How you can’t make money. How technicians are leaving and shops are struggling. Here’s the truth. Yeah, there are problems. But that’s not the whole story. Because there are...

EP 19: Can The Industry's Past Be It's Future? With Todd Hayes Of AutoShopAnswers

Welcome to SoupRadio Podcast. I'm your host Greg Buckley, a 60 year old, multi-automotive repair shop owner in Delaware. Today's guest is Todd Hayes, a highly successful entrepreneur that is bring back customer service to the automotive aftermarket in a HUGE way. He is the COO of Adams Automotive in Houston along with the CEO of his private equity firm, Houston, Boston Partnership.In this engaging interview, Todd Hayes shares his journey from a young entrepreneur to a successful automotive industry leader. He emphasizes the importance of discipline, exceptional customer service, and innovative business strategies that have transformed his businesses and impacted lives. In this engaging conversation, industry veterans Todd Hayes and Greg Buckley share insights on transforming the auto repair industry through customer service, technology, and efficient business models. They discuss the importance of industry roots, leveraging AI, and building a culture of excellence to achieve sustainable growth and wealth.Keywords For The Showauto industry, customer service, business growth, discipline, automotive success, legacy business, private equity, auto hospitality auto repair, customer service, AI, business efficiency, industry transformation, auto hospitality, private equity, technician recruitmentKey Topics In The ShowDiscipline in business and healthCustomer service as a differentiatorLegacy building and business growth Industry roots and customer service excellenceLeveraging AI for customer relationshipsBuilding a high-performance auto repair businessKey PointsCustomer-Centric ModelEfficiency FrameworkAuto Hospitality ModelPractical Tips To Build The Client RelationshipImplement AI tools for customer profilingTrain staff on customer service excellenceAdopt the Ritz Carlton auto hospitality standards"Customer service is the key to industry success.""Building a team that respects each other is essential.""Focus on the customer, and success will follow."Chapters00:00 Introduction and Personal Connection01:48 Health Journey and Resilience03:42 Discipline in Life and Business07:25 Early Career and Business Foundations11:29 Customer Service and Industry Changes17:10 Legacy and Community Focus24:19 Transforming Auto Shops into Customer-Centric Businesses28:38 The Journey of Entrepreneurship and Family Values32:27 Changing Lives Through Business and Community37:16 Innovative Customer Service Strategies in Auto Repair44:06 De-risking Business Portfolios and Growth Strategies50:11 The Importance of Communication and Customer Relationships01:00:18 Revisiting Business Fundamentals01:01:12 The Evolution of Business Models01:01:49 Harnessing Technology for Customer Engagement01:02:58 Building Relationships Through AI01:04:24 Efficiency in Service Delivery01:06:27 The Importance of Customer Experience01:08:16 The Role of Team Dynamics in Business01:12:24 Customer Service as a Core Value01:14:10 The Need for Respect in the Workplace01:16:13 Choosing the Right Business Model01:18:50 The Importance of Cleanliness and Presentation01:23:28 The Future of Private Equity in Business01:31:42 The Importance of Winning in Sports and Business01:33:11 Running a Business Like a Pro Football Team01:35:56 Discipline and Professionalism in the Workplace01:37:51 Navigating Industry Events and Networking01:39:40 Customer Service as the Core of Business Success01:43:02 Honoring Mentorship and Industry Relationships resourcesAuto Shop Answers - https://autoshopanswers.comTodd Hayes on LinkedIn - https://linkedin.com/in/todd-hayesAI Development by Michael Floyd - https://aidev.comAuto Shop Answers - https://autoshopanswers.comAdam Coffey's Private Equity Books - https://www.amazon.com/s?k=Adam+CoffeyTechMetric - https://techmetric.comBryce's Auto Service Event - https://theaslconference.com guest linksLinkedIn - https://linkedin.com/in/todd-hayesLinkedIn - https://linkedin.com/in/greg-buckley