Building Trust & Transparency

Ep 143: Proving Yourself vs. Improving Yourself with Levi OBryan

Why Busy Shops Stay Broke | Josh Oberlander | Ep 25

You shouldn't have to play detective just to figure out what's happening in your own shop. 😂 If you're ready for all your shop's information in one place, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOIn this episode, Tonnika Haynes and Josh Oberlander break down why slowing down and focusing on process can actually turbocharge your shop’s growth. Tonnika shares hard-won lessons about moving from high car count and burnout to prioritizing quality over quantity, showing how DVIs (with more photos!) increase both trust and repair order value. Josh jumps in with actionable advice on building team buy-in, gamifying new processes, and leading from the top. Timestamps:00:00 Leading from the top: Why technicians and advisors must buy in00:35 The untapped power of free training for shop owners01:17 Doing less for more: Getting profitable work from fewer cars02:16 Maximizing ARO by slowing down and focusing on DVIs03:07 The quick lube trap: Saying yes to everything vs. building real value03:23 Photos = trust: How transparent DVIs win more jobs03:34 Josh shares shop success with upping DVI photo counts04:04 Protecting your shop with good photos (and covering your … liability)05:01 Why busy shops are still "broke"—the cost of missing training & coaching06:10 Saying 'no for now': The hardest lesson for shop owners06:41 Why oil changes almost never build loyalty (and what to focus on instead)06:53 Coaching your team: Breaking through resistance to DVI and new processes08:04 Gamifying buy-in: Whiteboards, numbers, and making it a challenge09:20 The 60- or 90-day challenge: Real tracking for real results10:00 Why photo & video DVIs build trust—and prevent burnout11:19 Video in the shop: When and why you want to use it12:08 Technicians, not actors: Keeping DVI videos authentic12:25 The magic of just one extra hour per ticket12:36 Team buy-in starts at the top—stop relying on "because I said so"13:18 Creating a culture of “disagree and commit”14:20 How team input drives goals, ownership, and commitment15:08 Buy-in that sticks: When your team runs the shop without you15:53 Setting the next big goal (and getting your team hyped!)16:06 The never-ending work of real leadership17:01 The payoff of openness: Why your team should know the numbers

Ep 161: The Leadership Lessons Behind Building a Trades Business with Evan Richard

EP28: Tenets For A Successful Small Business: With Brent Garrett CEO Of Sirius Plumbing And Heating

Welcome to ShopSoup Podcast  ⁨@SoupRadio247⁩  In this episode, Brent Garrett shares insights from his book '30 Days of a Better Business,' discussing leadership, business growth, and creating a positive company culture. Greg and Brent explore strategies for small business success, team building, and personal development.Keywordssmall business, leadership, business growth, company culture, entrepreneurship, coaching, team building, business strategyKey topicsBusiness growth strategiesLeadership and team developmentCreating a positive company cultureThe importance of vision and mission statementsManaging the messy middle of business growthBuilding trust and employee engagementUsing Maslow's hierarchy for understanding customer and employee needsThe role of coaching and mentorship in businessSound bites"Slow and steady wins the race.""Trust is the foundation of client relationships.""Make lives better for your team, customers, and vendors."Chapters00:00 Introduction to Brent Garrett and His Journey02:31 The Essence of Small Business Ownership05:10 The Narrative of 'Thirty Days of a Better Business'08:00 Mentorship and Learning from Mistakes10:59 The Importance of Client Experience13:45 Building Relationships in Business16:21 The Value of Younger Generations in Business19:15 Navigating the 'Messy Middle' of Business22:24 Vision and Mission Statements in Business24:46 Strategies for Achieving Business Goals29:00 Navigating the Journey: Vision and Mission30:56 Understanding Needs: Maslow's Hierarchy in Leadership35:17 Burnout vs. Fatigue: Supporting Team Members41:01 Building a Positive Culture: The Power of Gratitude48:23 Coaching for Growth: Empowering Small Business Owners51:19 The Road Ahead: Applying Lessons from the BookGet Your Free Copy of Brent's Book30 Days of a Better Business by Brent Garrett - https://www.amazon.com/s?k=30+Days+of+a+Better+Business+Brent+GarrettThe Skilled Trades Coach - https://www.skilledtradescoach.comLinkedIn - https://www.linkedin.com/in/brentgarrettWebsite - https://www.skilledtradescoach.com

EP27: His Life Wouldn't Change Until His Name Was On The Building. With Andrew Dominguez Of Asher Auto Group

Welcome To ShopSoup Podcast. On Episode 27, I sit down with Andrew Dominguez of Asher Auto Group that includes Asher Automotive and DTX Automotive. Two dynamic shops that are a result of Andrews determination to provide growth and opportunities for his team members.SUMMARYIn this inspiring interview, Andrew Dominguez shares his journey from a young dealership employee to successful auto shop owner. He discusses overcoming challenges, building trust with customers, leadership, and strategic growth in the auto industry.KEYWORDSauto industry, entrepreneurship, leadership, business growth, customer trust, auto repair, dealership, small business, success storyKEY TOPICSAndrew's early start in auto industryBuilding customer trust and loyaltyLeadership and team developmentScaling multiple auto repair locationsSOUND BITES"People buy from those they trust""Uniform service is a leadership issue""Success is about giving value to others"CHAPTERS00:00 Introduction to Andrew Dominguez's Journey02:47 Early Career and Lessons Learned05:25 Transitioning to a Bigger Dealership08:34 Climbing the Ranks and Facing Challenges11:30 Desire for Independence and Entrepreneurship14:05 Building Relationships and Customer Trust17:00 The Decision to Start His Own Business19:48 Navigating Challenges and Building a Brand22:41 Personal Life and Support System28:04 The Impact of Tough Love30:45 Lessons from Loss and Leadership32:47 Taking Risks for Growth35:50 Navigating Partnerships and Challenges38:40 Building a Team and Expanding Opportunities40:33 The Role of Coaching in Business Success44:31 Learning from Mistakes and Adjusting Strategies48:13 Understanding Business Dynamics and Financing49:58 The Old vs. New Business Mindset52:18 Empowering the Next Generation of Technicians53:16 The Importance of Transparency in Leadership55:46 Balancing Family and Business Life58:39 Finding Hobbies and Personal Time59:57 Navigating Work-Life Integration01:04:38 The Evolving Nature of Success01:07:18 Future Aspirations and Growth StrategiesRESOURCESAuto Service Leaders Conference 2026 - https://theaslconference.comAuto Service Leaders - https://autoserviceleaders.comAndrew Dominguez's LinkedIn - https://www.linkedin.com/in/andrewdominguezAsher Automotive - https://asherautorepair.com/DTX Automotive - https://dtxautomotive.com/Guest LinksLinkedIn - https://www.linkedin.com/in/andrewdominguez

Dealer Plate Guy Compares Dealer Pricing with the Aftermarket

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Jeff sits down with Dealer Plate Guy (Austin Conroy), who has a HUGE following on social media. Austin shares his unconventional career path from sales to service manager, emphasizing the importance of building customer and employee relationships in the dealership environment. They also talk about the most common misconceptions about dealership pricing compared to independent shops and the crucial role of technician career development and mentorship programs in addressing the ongoing technician shortage.Timestamps:00:00 International Connections: Jeff & Dealer Plate Guy Meet02:05 Growing Up Near Purdue & Serving College Town Clients03:17 From Car Sales to Multi-Store Manager: Austin’s Journey05:00 First Day as Service Manager: No Wrenching Background Needed07:10 COVID Resets the Department – Building New Structures08:53 Why Techs Should Talk To Customers (and Break Out of the Funk)10:10 Handling Difficult Customers & Flipping the Script13:36 The Unseen Cost of Long Test Drives & Flat Rate Frustrations16:28 Why Relationships Matter: Dealer vs. Independent Shop Service18:31 Career-Oriented Advisors & Building Repeat Business20:44 Managing Pay, Hours, & Mentality in Service Departments24:01 Changing Flat Rate Times: Pushback & Tracking Results29:12 Dealer vs. Aftermarket Parts Pricing: The Real Story33:43 Should Dealers Offer Aftermarket Parts? Educating Customers35:16 The Independent Shop Advantage in “Impossible” Diagnostics38:41 The 20-Minute Battery Draw: Stories From the Bay42:58 Why Dealers Still Need Flat Rate—With Real Solutions44:38 Feeding Your Best Techs: Who Should Get The Gravy Work?46:56 The Reality of Used Car Work, PDI, and Technician Dispatch49:28 Overpromising Service Times: Collision vs. Dealer Mentality52:16 Developing the Tech Career Path: Retaining Talent57:06 Mapping Out Progression Steps & Regular 1-on-1s With Techs1:02:45 Multi-Point Inspections: Making Video Pay Off1:09:29 How Social Media Skits Are Changing Dealerships1:13:42 Bridging the Advisor & Tech Divide: Cross-Training Works1:17:04 Beyond Money: Finding the Right Role for Each Employee1:20:17 The Real Fix for the Technician Shortage1:24:05 Apprenticeship, Dealer Responsibility & Recruitment1:28:47 Final Thoughts & Where to Find Dealer Plate Guy Online Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 142: How People-First Leadership Drives Shop Performance with Chris Cloutier

The Mistake That's Costing Your Shop Money | Nick Yannessa & Chi Wong - Ep 30

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika welcomes Nick Yannessa & Chi Wong to talk about how they started a auto repair shop. Nick brought up how he thinks it's dangerous to judge customers based on their car or background—presenting recommendations equally is key for success. They all discuss the importance of efficiency and processes, especially for one-person operations, with strategies ranging from shop layout to streamlined part sourcing. The discussion explored how relationships—whether through peer support, coaching, or personal connection with customers—can make or break both morale and business success.Timestamps:00:00 Growing up in the business, judging customers & learning not to assume03:00 The wild origin story of a Philly-area repair friendship07:00 Shop ownership journeys: from dealer frustration to Craigslist finds13:15 Shop expansions, partnerships, and the big pains of growing fast16:30 Management mistakes: Getting hurt by the wrong coaching advice22:30 Why shop friendships (and roasting each other) drive real growth26:00 Breaking out of the tech mindset — why process & sales skills matter35:00 Single bay or big staff? How to thrive as a one-man show41:30 Efficiency hacks: leg surgery for your shop layout47:00 The power of batching tasks, double-dipping on equipment, and finding your warehouse51:00 Bootstrapping a new shop, from free desks to Techmetric (or not)59:00 Real-life sales training: How to pitch brakes and win trust1:12:00 Dealership vs. Indie: Why premium service isn’t just about the brand1:20:00 Body shop margins, insurance games, and why service rocks1:33:00 The secret sauce: Making your shop unforgettable1:39:00 Building trust over time (without a single DVI)1:44:00 Health, happiness, and generational wealth—success beyond KPIs1:46:00 Why driving a free CR-V might beat flexing a Cadillac1:52:00 Building benefits for your people, and leveling up your future1:58:00 Final rants and why you need to be the “dive bar” your customers love

Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Most auto repair shops are sitting on a goldmine of untapped revenue without realizing it. In this episode, Carm Capriotto welcomes Jimmy Alauria of 3A Automotive & Diesel Repair to discuss how deferred work can become one of your shop's most effective growth strategies. By pulling just two years of data from his shop's database, he discovered $3.3 million in potential revenue from deferred services. From better customer communication to smarter follow-up systems, Jimmy explains how to turn yesterday's declined repairs into tomorrow's repair orders. What You'll Learn Why your customer database is one of your shop's most valuable assets.How deferred work can create significant new revenue without increasing car count.Why shops should schedule the next appointment before the customer leaves.While DVIs provide excellent transparency, their primary goal should be to educate the customer and help them plan, rather than to force an immediate $5,000 repair order. Jimmy notes that customers decline work not necessarily because they lack trust, but because they need time to budgeHow categorizing repairs by safety, reliability, maintenance, and appearance improves customer understanding.Understanding the customer's personal "car goals," whether they love the car and want to avoid a new car payment, or they hate the car and want to trade it in, is also critical to framing recommendations effectively.The shortcomings of traditional CRM follow-up systems and how AI can improve communication.How AI helps prioritize repairs and translates technical repair language into customer-friendly messaging that drives response. Deferred work isn't lost business; it's future opportunity. By building better follow-up processes, educating customers, and using technology to communicate more effectively, shops can strengthen relationships, improve customer retention, and unlock substantial revenue already waiting in their database. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare   NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm                                          

From Tech to Service Advisor: Training, & Shop Leadership with Cody Kirkessner

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HERERecorded at Tools in Hershey, PA, Jeff Compton features Cody Kirkenester of Fadely’s Auto Masters. After 15 years as a technician and shop foreman, Cody transitioned into the service advisor and shop manager role. He shares his journey into the automotive industry, the training culture that helped shape his career, and a memorable diagnostic breakthrough using a lab scope. Cody also discusses mentoring technicians, managing customer relationships, parts quality challenges, AI in the shop, and one of his fears.Timestamps 00:00 Meet Cody Kirkenester 00:56 From Tech to Advisor 02:27 Early Car Obsession 04:25 School and First Shops 07:40 Joining Faidley’s Auto 08:33 Training Culture 12:31 Diagnostic Breakthrough 15:08 Corvettes and Specialty Cars 20:16 Team Development and Mentoring 28:09 Moving Into Management 38:45 Challenges of Being a Service Advisor 47:51 Parts Quality Issues 51:43 Recruiting Young Talent 55:55 Scopes and AI Tools 58:44 Succession Planning 01:01:20 Legacy and Leadership 01:07:41 Wrap Up and Next Steps Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

ADAS and Electric Vehicles Are Changing Auto Repair | Marco Palumbo

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Marco Palumbo shares his journey from technician to owner of Maxim Tire and Muffler in Winnipeg. He discusses the challenges of adapting to new automotive technologies, such as ADAS and electric vehicles, and the investments required in equipment, training, and staff. Marco also emphasizes the value of transparent customer service and community reputation, demonstrating how taking care of customers builds long-term loyalty and success.Timestamps:00:00 Meeting Mark and first impressions05:28 Importance of mentoring in shops12:13 Success with TikTok marketing17:38 Discussing car calibration and trust21:54 Unexpected car repair costs29:15 Dealerships vs. aftermarket dynamics34:45 Engaging waiting customers in showroom42:20 Oxygen sensor issues and specialization45:49 Tesla service challenges in smaller cities52:46 Celebrating Mark's impact56:16 Challenges with tech skills and training58:56 Managing training logistics01:04:09 Troubleshooting car electrical issues01:10:47 Managing customer service expectations01:16:04 Challenges with car part repairs01:24:28 Facing time management challenges01:28:24 Advocating for customer transparency01:34:09 Unresolved car maintenance issues01:37:26 Customer requests and shop policy01:42:08 Charging for technical auto repairs01:47:39 Recognizing Marco's passion and impact Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Screw the Customer - Happy Workers Are More Important | Becky Witt - Episode 6

In this episode, Becky Witt joins Tonnika and Ash to say that having happy workers is the foundation for customer satisfaction. Becky also shares how a shift to annual maintenance and eliminating waiters doubled her average repair order, and drives home the importance of transparent pricing—encouraging shop owners not to discount out of emotion.Timestamps:00:00 Why “The customer is always right” is poppycock01:06 Meet Becky Witt: Childhood car obsession to shop owner05:25 From gas stations to Honda and back again07:32 Climbing the dealership ladder & national recognition09:47 Outgrowing stalls: The low-overhead secret13:19 Specializing in Honda: Lessons from the product cheapening department15:42 Luxury vs. lunch-bucket customers: Discovering your ideal clientele17:21 Changing shop management for good: Consulting stories20:00 What motivates techs (and how to find your own unicorn)22:07 Why most shop owners have it backwards about business25:11 Learning to get out of your own way as a leader27:13 The $47,000 mistake: Wasted time every morning30:06 Why you must always be open to new coaching and training32:00 Becky’s donut stories—Making lessons unforgettable34:16 Why she refuses to charge for her wisdom (and why that matters!)38:31 Teaching the whole shop: How real change sticks41:03 Real talk: Pricing from your own pocket hurts everyone43:02 Clients, customers, and people with broken cars—who you REALLY want46:00 Why shop loyalty starts with saying NO to the wrong jobs48:28 How Becky pioneered wait-oil changes (and why she stopped!)51:00 The annual maintenance model that doubled profits54:01 Ditching rides for loaner cars—cutting costs, leveling up service56:05 The #1 thing every new shop owner must do58:20 Why your team’s happiness is everything01:00:13 Why Becky won’t ever do “waiters” again01:03:02 Life after live training: Becky's biker adventures01:06:01 Advice for living your best (motorcycle-filled) life

RSR Unarmed Battle

Your service advisor may be the gatekeeper of your entire business, but have you actually trained them to protect it? In Part One of this two-part Repair Shop Reckoning conversation, Kevin Brown and Jason Tracey break down one of the most expensive...

Ep 166: Why Great Leaders Give People Permission to Fail with Ron Helmer

Using the Shop Tour to Identify Pain & Close the Deal

Joe Adams hosts a legendary wealth management advisor, exploring and breaking down the Sandler sales approach—professionals solve by identifying pain, quantifying it, and personalizing solutions—so shops can build trust and close more business. The episode also covers wealth-building basics: start early, buy assets not liabilities, use compounding, diversify outside the business, and plan estate and insurance strategies to protect family wealth and prepare for an exit. AutoshopAnswers.com Auto-Shop-Media.com

The Biggest Mistake Shop Owners Make with Josh Coomes and Brian Ramsburg

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HERERecorded at Tools in Hershey, Pennsylvania, Jeff sits down with Josh Coomes of Auto Shop Therapy and technician Brian Ramsburg to discuss the realities of running a modern repair shop. Brian reflects on more than 18 years in the trade, the challenges of being a solo technician, and why he enjoys variety in his work, while Josh shares his customer-first approach, leadership lessons, and the importance of protecting a shop's reputation. Together, they explore diagnostics, pay plans, hiring, training, and building a culture that values quality over speed.Timestamps:00:00 Listen or Become a Liability 00:35 Tools in Hershey Introduction 02:37 Brian's Career Journey 04:18 Owning a Job vs. Owning a Shop 07:42 Customer Empathy and Service Standards 09:21 Turning Away Older Vehicles 14:48 Favorite Types of Repairs 18:02 Why They Avoid European Vehicles 19:40 Shop Scheduling and Profitability 21:56 Technician vs. Owner Priorities 25:38 Working Relationship Challenges 28:28 Hiring and Leadership Lessons 36:20 Mentoring and a Proof-Based Culture 40:41 Pay Plans and Team Morale 42:03 The Starter Diagnosis Debate 45:41 The Stress of Being the Only Technician 48:50 Quality Control vs. Book Time 52:40 Shop Standards and Fair Productivity 55:27 Workflow and Imperfect Data 58:51 Flat Rate Pressure Stories 01:05:10 Hiring Through Working Interviews 01:10:23 Charging Properly to Grow 01:12:44 Final Advice and Closing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 163: The Culture Every Business Owner Wants to Build with Edward Caswell

The Fine Line Between Viral Content and Rage Bait | Bryan Pollock, Tonnika Haynes and Braxton Critcher

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HERERecorded at Tools Pennsylvania 2026, this discussion brings together Jeff with Bryan Pollock, Tonnika Haynes and Braxton Critcher to talk about the realities of growing a podcast and business through social media. They explore why short-form content and reels are essential for reaching new audiences, the downside of viral clips attracting negative comments, and the challenge of balancing attention-grabbing content with long-term brand integrity. The conversation also covers dealing with online criticism, protecting your mental health, and staying focused on helping people make meaningful changes instead of chasing internet arguments.Timestamps: 00:00 Do You Focus? 01:34 Disc Golf Banter 01:52 Emotional Support Wiener 02:10 Tools PA Roundtable Introduction 02:30 Group Chat Chaos 03:32 Reels Are the Devil 05:05 Why Social Media Matters 06:51 Viral Reels and Online Hate 09:29 Deleting Ignorant Comments 11:01 Rage Bait vs. Clickbait 15:00 Shop Rates and Industry Reality 16:24 Producer Clip Strategy 20:58 Can You Change the Industry? 23:53 Choosing Positivity 29:34 Why Good Content Still Gets Hate 32:42 The "Must Be Nice" Mindset 34:40 Handling Large Audiences 35:53 Protecting Your Peace 36:16 Keyboard Warrior Stories 38:34 Why Viewers Get Angry 41:01 You Can't Save Everyone 42:30 The Highlight Reel Trap 48:24 Stop Complaining—Start Changing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

The Secrets To A Quarter Million Dollars With Your Phone Calls | EP3 | Shop Fix Academy Podcast

$240,000 should be the baseline for a service advisor, but instead it seems like a dream to many shop owners. In this episode Berg and Guy investigate the phone calls that drive your business and how to change your front counter to actually bring in profit. They dive into the systems that will protect your liability, basic objection handling that will save your $8,000 tickets and how properly training one advisor can generate over a quarter million dollars for your shop!Get the structure and clarity your shop has been missing with Shop Fix LITE. https://shopfixacademy.com/shop-fix-lite?utm_source=sfapodcast&utm_medium=podcast&utm_campaign=join-lite&utm_content=cta-textlinkLearn the systems top shop owners use to consistently increase profit and build stronger teams at Shop Hackers Conference. https://shophackersconference.com/?utm_source=sfapodcast&utm_medium=podcast&utm_campaign=shophackers2026&utm_content=cta-textlinkExplore Shop Fix Academy Events led by operators who have solved the same profit, leadership, and operational challenges you’re facing now. https://shopfixacademy.com/upcoming-events?utm_source=sfapodcast&utm_medium=podcast&utm_campaign=sfa-events-2026&utm_content=cta-textlink

Ep 102 - Chris Gayne | If There's a Problem in Your Shop, It's Probably You

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREIn this episode, Chris Gayne shares stories from his transition out of a military career and into shop ownership, including the accidental founding of Dale County Diesel. The conversation dives deep into the difference between running a transactional versus a relational business, emphasizing the value of building real connections with customers and staff. Timestamps:00:00 – Transactional vs Relational: What Kind of Shop Are You Running?02:31 – From Military Flight Instructor to Shop Owner: Chris’s Journey06:43 – Surviving a Helicopter Crash (& What It Teaches You about Mistakes)14:02 – Leadership in the Shop: Lessons from Army to Auto Bay19:26 – Why Good Techs Deserve the Right Work—and Right Culture25:09 – How to Handle the “Unfixable”—Being Honest With Your Customers32:04 – Flat Rate vs Teamwork: What Actually Works?37:01 – Confession Time: If There’s a Problem in My Shop, It’s Me44:44 – Hard Policies, Real People: Why Relational Beats Rigidity49:55 – When to Tell Customers: “It’s Time to Move On from This Truck”51:06 – Wrap Up: Honesty, Growth, and Call for Your Confessions

Why Auto Repair Specialists Leave Our Industry (And How Shop Owners Can Keep Them) [THA 490]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Why do talented automotive technicians leave the automotive industry, and what can shop owners do to keep them? Host Carm Capriotto is joined by Technical Specialist Matt Fanslow and Technician Find CEO Chris Lawson to explore what it takes to attract, hire, and retain top talent in today's automotive repair industry. The conversation examines industry professionalism, workplace culture, compensation, employee engagement, and proactive recruiting strategies that help shops become destinations for exceptional technicians. What You'll Learn Why elevating the image of automotive professionals is critical to attracting the next generation of talentThe three primary reasons technicians leave shops: lack of respect, limited growth opportunities, and compensation concernsHow financial transparency can build trust, ownership, and a stronger team cultureThe difference between a shop's "official game" and its "shadow game," and why understanding both mattersPractical ways to gather meaningful employee feedback and turn ideas into actionHow leaders can remove obstacles that prevent technicians from finding joy and fulfillment in their workWhy relationships with tool truck drivers can become a valuable recruiting resourceHow a shop's appearance and reputation can influence whether top candidates choose to work there Finding and keeping great technicians requires more than competitive pay. Shops that create a culture of respect, provide clear growth opportunities, communicate openly, and actively remove workplace frustrations are far more likely to attract and retain top performers. The most successful shop owners don't wait for talent to find them, they intentionally build workplaces where skilled professionals want to stay and grow. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/ Chris Lawson, TechnicianFind.Com. Listen to Chris' other episodes HERE Love your shop? Stay, but stay ready. Auto techs join to level up, find good shops, and keep tabs on top indie jobs nationwide. Techs only. No BS. Independent Wrench Jobs: https://www.skool.com/independentwrenchjobs Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network:

The Hiring Mistake Shop Owners Keep Making | Sara Fraser & Chrisi Falco - Ep 20

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika Haynes sits down with Sara Fraser and Chrisi Falco from Auto Ignite Management (AIM) to talk all things hiring. Chrissy shares why finding the right fit is about making genuine connections—not just filling a seat. The conversation dives into the challenges of matching candidates and shops, the importance of clear communication (ditch the tech jargon!), and why letting go as a shop owner is crucial for real growth.Timestamps:00:00 Why working 50 cars a day is a no 01:00 Meet the AIM team: Industry roots, passion for matchmaking, and growing connections03:10 Are there really no techs? Why it’s about relationships, not shortages05:50 Should you keep a “bench” of techs? The ethics of recruiting & shop loyalty07:00 Why Chrisi refuses to work with just any shop—setting a high bar for culture08:30 What are you even offering? Shop owner introspection and culture checklists10:00 Women connecting in auto care: From awkward networking to authentic friendships12:15 Real talk on imposter syndrome and why even “superstars” get nervous14:35 Learning to follow up, build real connections & support the women in your network17:30 Teaching shop teams: Building trust (not confusion) with your customers19:00 Communicating repairs like a human—forget the tech jargon21:00 When the dealership totally misses your actual problem (and how to do better)24:00 Interview horror stories: “Honey, darling, babe”—and why culture fit matters27:00 Price matching, value selling, and the scary jump from dealership to independent31:00 Why coaching & confidence count more than the perfect resume34:00 Real interview answers that make (and break) a candidate38:00 Letting go: Why shop owners struggle to step back (and why you should!)41:30 Building a team that actually lets you leave—while your shop THRIVES45:00 You’ve earned your break, boss—embracing leadership, legacy, and life outside the bay49:00 AIM’s not just recruiters—they’re your matchmakers for growth

Ep 158: Stop Managing. Start Multiplying Leaders. | Shawn Gilfillan

Why Most Shop Owners Never Become Millionaires

Todd Hayes and Glenn Piccolo debrief a powerful weekend of training—covering Courtside, Key2Key's first Vegas event—sharing how auto hospitality, take-fives, and relentless phone skills drove record weekends and consistent growth. They discuss practical strategies for opening weekends, improving close rates, recruiting top techs, using AI and video tools, and preparing for private equity to scale service businesses. https://youtu.be/3Ob32qawL5Y autoshopanswers.com auto-shop-media.com

Ep 95 - Benjie Burris & Callie Johnson | Boobs, Business & Building Culture That Lasts

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this crossover episode, Mike Allen teams up with Tonnika Haynes from Downshift with Tonnika to give you a preview of the upcoming ASTA Expo in Raleigh, NC this September. ASTA Board Member and shop owner Benjie Burris joins alongside his daughter, Callie Johnson, ASTA’s new Membership & Events Manager, to talk about what makes the Expo special and how building a strong shop culture can create lasting success both inside and outside the business.The conversation dives into the power of showing up for your local community, building authentic relationships, and why giving back has played a major role in long-term growth. They also share first-hand ASTA Expo experiences, what makes the event different, and why the connections made there can impact both your business and your life.Oh, and you'll also hear the story of how Benjie met his wife. Let’s just say it’s one of those stories you definitely won’t see coming.Learn more about the ASTA Expo and how you can be there HERE Timestamps:00:00 The funniest icebreaker ever (yes, fake boobs are involved)00:53 Live from Fueling Connections 2026 – ASTA at UTI Mooresville02:22 Audio chaos: Why your own tools matter (and how NOT to record a podcast)04:10 The rise of Downshift and the weirdness of being told “I listen to your podcast!”05:03 Social media hacks: Engagement, trolls, and managing the comment chaos09:19 A blueprint for a family-run business culture that actually works10:29 Turning community support into real shop growth (and why service matters)13:42 Small steps, big progress: Building a shop “patch by patch”14:42 The real reason community work succeeds (hint: It can’t be faked)18:25 Real talk on supporting schools, teachers, and being boots-on-the-ground22:22 Dealing with “big city” demands and setting shop boundaries23:46 ASTA’s new Membership & Events Manager shares social media tips26:53 The ASTA Expo: Networking, parties, and the least clicky vibe in the industry28:29 Conversations that change careers—and lives30:46 Competitors or community? Why ASTA shops help each other32:07 Going from local to international—how ASTA keeps its family feel36:04 Must-attend classes, what’s next for ASTA, and seriously, don’t miss the hospitality suite39:29 Why Downshift is different: Focusing on legacy, mindset, and leveling up

The Rise of the Specialist: Redefining Automotive Professionalism [THA 485]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-turn-id-container="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> Host Carm Capriotto is joined by shop owners Craig Noel, Brett Beachler, and Tom Palermo for an important discussion on how “The Rise of the Specialist” is moving from idea to implementation inside automotive repair shops across the industry. Written by Carm Capriotto, “The Rise of the Specialist” is a growing movement and declaration designed to elevate the language, image, professionalism, and culture of the automotive service industry. In this episode, the panel shares how they are actively implementing “The Rise” within their own businesses, from changing terminology and redefining job titles to elevating customer communication, shop presentation, and team culture. The conversation highlights the real-world challenges and successes of shifting away from outdated labels like “mechanic,” “wrench,” and “technician” and embracing the more professional and accurate title of “specialist.” Carm explains that this movement is more than a branding exercise; it is a professional evolution aimed at helping the industry better reflect the expertise required to service today’s highly advanced vehicles. Modern automotive professionals are diagnosticians, calibration experts, technology specialists, and problem-solvers operating in one of the most sophisticated skilled professions today. Throughout the discussion, the shop owners explain how adopting the language and principles of “The Rise” has strengthened team pride, improved customer trust, and helped create a more professional identity within their organizations. The panel also explores how service advisors play a key role in communicating the value of diagnostics, testing, and specialist-level expertise to clients in a way that builds understanding and confidence. The episode draws powerful comparisons to professions like medicine and culinary arts, emphasizing that automotive specialists deserve the same respect given to highly trained experts in other industries. Just as chefs and medical specialists earn recognition through mastery and continuous education, today’s automotive professionals must also be seen as specialists whose expertise protects the safety and reliability of every vehicle entrusted to them. “The Rise of the Specialist” has already gained momentum throughout the industry. Carm’s signature keynote, The Rise of the Specialist, has been delivered to influential audiences across North America, including the ASE Board of Governors, Ford Motor Company, and hundreds of forward-thinking automotive professionals. What You’ll Learn Why “The Rise of the Specialist” was created and what it representsHow shop owners are implementing “The Rise” in their businessesWhy the industry must move beyond outdated titles like “technician” and “mechanic”How language shapes customer perception, professionalism, and team cultureThe role service advisors play in explaining specialist-level diagnostics and repairsHow hospitality, presentation, and communication strengthen customer trustWhy this movement can help attract the next generation of automotive professionals This episode demonstrates that “The Rise of the Specialist” is no longer just a concept; it is becoming a real cultural shift within the automotive industry. By adopting language that reflects expertise, elevating professionalism throughout the customer experience, and embracing the identity of the specialist, shop owners are helping reshape how the industry sees itself and how the world sees it. Download 'The Rise of the Specialist': https://remarkableresults.biz/rise Craig Noel, <a...

EP26: ShopSoup Goes Into Overdryve With Mike DelaCruz

Welcome to ShopSoup! In Episode 26, I get to talk with Mike DelaCruz, CEO of Overdryve, a marekting agency that helps shops understand their marketing reach and performance with insight and precision. Mike and I go back a ways and we talk about how we've both grown from the DemandForce days when we first met. We share some laughs, great stories and more on this episode of ShopSoup.In this engaging conversation, Greg Buckley and Mike DelaCruz explore the evolution of the automotive industry, the impact of AI, community involvement, and personal growth. Discover practical insights on marketing, leadership, and balancing life and work from two industry veterans.KEYWORDSauto industry, AI in marketing, community engagement, leadership, personal growth, marketing strategies, automotive repair, industry innovationKEY TOPICSAI integration in marketing and operationsCommunity involvement and brand buildingLeadership and personal growth in the auto industryKEY FRAMEWORKSCustomer Connection ModelAI-Driven Marketing Operating SystemACTION ITEMSImplement community engagement strategies based on local demographicsUse AI tools to forecast and monitor marketing performanceTrain staff with scripts and coaching for customer interactionsSOUND BITES"Learn three things about every new customer.""Love what I do and it gives me peace.""Industry has given us so many good things."Chapters00:00 Introduction and Personal Reflections03:38 The Birth of Overdrive and Its Mission09:10 AI in Marketing: Transforming Strategies14:52 Overcoming Fear of AI in the Industry18:33 The Importance of Customer Relationships27:52 Balancing Acquisition and Retention Strategies34:20 Personal Life and Finding Balance37:10 The Balance of Martial Arts and Life37:36 Building Confidence Through Self-Defense39:13 The Therapeutic Benefits of Physical Activity39:53 Inspiration from Community and Personal Growth42:19 Navigating Business Relationships and Ethics43:12 Strategic Marketing in Competitive Areas46:09 Understanding Community Needs for Effective Marketing47:53 The Importance of Community Engagement50:21 Giving Back: The Emotional Rewards of Community Involvement54:07 Personal Reflections and Family Achievements57:43 The Value of Human Connection in Business59:53 Mentorship and Industry ContributionsRESEOURCESSteve Jobs Stanford Speech - https://www.youtube.com/watch?v=UF8uR6Z6KLcAuto Care Association - https://www.autocare.orgGrog (AI platform) - https://grog.aiChatGPT (OpenAI) - https://openai.com/blog/chatgptPlug and Play Silicon Valley - https://www.plugandplaytechcenter.comGUEST LINKSLinkedIn - https://linkedin.com/in/mikedelacruzTwitter - https://twitter.com/mikedelacruzWebsite - https://overdryve.com

Ep 147: Scale Your Business with Culture | Eric Svedberg

Ep 87 - Coaching Call #16 | Maximize Repair Orders with Prebuilt Tickets

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode, Matt Lofton and Mike Allen talk through Mike's shop's performance in March. Matt talks about the importance of pre-building estimates and leveraging tools like Detect Auto to maximize tech average quote and streamline workflow. Mat also shares his approach to combating misleading "vanity flush" services in the market, emphasizing transparent communication with customers.Timestamps: 00:00 – The “Vanity Flush” Confession: Why $99 Services Aren’t What You Think02:24 – eBay Hero Cards, Shop Swag, and Why Autographs Still Matter04:14 – Record First Quarter, March Recap, and Looking Ahead05:50 – Fly With the Eagles Recap: What High Performers are Learning08:52 – DIY Shop AI: How to Create Your Own AI Agents and Save Big12:03 – Struggling with Close Rates? Blame (or Bless) Your Advisor14:09 – Prebuilding Estimates for Maximum Tech ARO16:13 – Setting Up Customers: Deferred Work, Maintenance, and Upsells17:33 – BG Programs, Fluid Service Sales, and Overcoming Industry Myths20:01 – How Corporate Store Pricing Drives Shortcuts (and Dirty Tricks)23:05 – Value-Add vs. Price-Only: The Ruth’s Chris Cheeseburger Analogy24:49 – How to Fill Tomorrow’s Bays with Opportunity, Not Just Oil Changes28:16 – The Pit Stop Program: Getting Customers Back 4x Fast30:48 – The Loyalty Cliff: Retaining vs. Losing First-Time Customers33:12 – Risky Repairs and the Real Cost of Saying “Yes”39:45 – Ritz Carlton vs. Motel 6: Finding Your Shop’s Sweet Spot43:04 – Social Media “Rage Bait”: Marketing Tactics and Lessons Learned44:58 – Worry About Your Own Shop! Why Community Trumps Competition48:21 – Peer Groups and Getting Ahead—Why You Shouldn’t Go It Alone

How to Get Unstuck When Your Auto Repair Business Stops Growing [THA 480]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="2bbbdb6c-d025-4cb7-90c5-c8b790caf679" data-testid="conversation-turn-23" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> In this episode of the Town Hall Academy, host Carm Capriotto is joined by Matt Wagg and Shiju Thomas to tackle a common challenge in the automotive repair industry: getting “unstuck.” The conversation focuses on breaking through growth plateaus by sharpening leadership, building a meaningful culture, and committing to continuous employee development. Leadership & Accountability Growth stalls when tenure is valued over performanceNot every team member will grow with the businessLeaders must make tough calls and avoid carrying “dead weight.”Practice radical candor: honest conversations build trustSelf-awareness is critical; seek outside accountability (coaches/peers) Culture & Development Culture must be intentional and tangible, not just social eventsBuilt through aligned hiring and shared valuesReinforced with tools like assessments, training, and team learningContinuous education prepares teams for evolving vehicle technologyA learning culture attracts higher-level talent Embracing Being “Stuck” Feeling stuck often signals ambition and growthIndicates you’re pushing into new challengesClear personal and business goals provide directionWithout clarity, the business risks drifting without purpose Ultimately, getting unstuck isn’t about quick fixes; it’s about honest reflection, intentional leadership, and a commitment to growth. The shops that move forward are led by people willing to have the hard conversations, invest in their teams, and take ownership of what needs to change. If you’re feeling stuck, take it as a signal, not a setback, and use it as the catalyst to refocus, realign, and lead your business to the next level. Matt Wagg, Accelerated Diagnostics and Automotive, Bennington, NE. Matt’s previous episodes HERE Shiju Thomas, Hotchkiss Auto Repair, Denver, CO. Shiju's previous episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto"...

Ep 141: Why You Should Give a $#!+” with Frank Ziede

Ep 140: Why Daily Feedback is Valuable with David Boyd

Is Your Shop the Problem? Hard Truths from the Voice of the Technician Survey Results [RR 1084]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:b7123d23-4a4b-4700-b41f-68ea2bc61414-0" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"> Host Carm Capriotto speaks with Jay Goninen, co-founder and president of WrenchWay, about insights from the 2026 Voice of the Technician Survey and what it reveals about the state of the automotive workforce. Jay encourages shop owners to download the free report to uncover blind spots and start meaningful conversations with their teams. The data show that technicians strongly prefer a four-day, 10-hour workweek with no weekends, along with proper equipment, paid vacation, retirement benefits, and paid training. While dealership technicians made up a larger share of respondents, independents stood out in workplace culture. 63% of independent technicians would recommend their shop to a friend, compared to 36% at dealerships, though dealerships scored higher in providing paid training. Across both groups, technicians favor an hourly wage plus bonus structure, which many feel better supports diagnosticians than traditional flat-rate systems. The discussion also highlights a troubling trend: the industry’s Net Promoter Score dropped to -60 in 2026, signaling that many technicians would not recommend the profession to others. To strengthen the talent pipeline, Jay discusses ASE Connects, a new initiative aimed at connecting shops with high school and technical school automotive programs to support them through mentorship, advisory roles, and community engagement. Carm also advocates elevating the profession by shifting the language from “mechanic” or “technician” to “specialist,” emphasizing the expertise required to work on today’s vehicles. Overall, the episode serves as a wake-up call for shop owners to use the survey insights to evaluate their culture, communication, and work environments, and to become employers technicians are proud to recommend. https://wrenchway.com/resources/2026-voice-of-technician-survey-report/ Jay Goninen, Co-Founder and President, WrenchWay Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp;...

Overcome Your Fears and Be YOU!! | Episode 3

In this episode, Tonnika Haynes welcomes Ash Kaplan to talk about the realities of shop ownership and building a business with authenticity. Tonnika Haynes shares her journey taking over her family’s automotive shop, highlighting the challenges of stepping into leadership and learning to trust her team. Ash details her path from tinkering as a kid to founding Golden Hour Garage, emphasizing the importance of meaningful connections, empowering shop owners to reclaim their time, and why authenticity is her #1 core value. Timestamps:00:00 Authority, legacy, and what it really means to be in control00:28 Welcome & the power of “downshifting” in business01:22 Meet Tonnika & Ash: Shop owner & efficiency expert introductions02:19 Family, motherhood, and how your “why” changes with time04:20 “Working on, not in the business”—the struggle to delegate06:01 How an industry call led to a friendship—and better business07:16 Generational divides & why standing out matters in shop life11:14 Why Tonnika thought she needed “the old white guy up front” & learning to lead as herself13:04 The moment walking into an industry event changed everything17:33 The story behind “Downshift”—slowing down to level up18:25 Relationships first: Building trust and brand beyond company names21:06 Investing in people: How remote services help reclaim time & sanity24:33 The health scare that became a wake-up call for better business balance27:33 Letting go, trusting the team, and why delegation pays twice29:13 The magic of remote estimating: More customer time, more profit30:58 Selling with empathy, not assumptions—the secret to loyal customers33:40 How serving people first changes everything44:06 Ash’s journey from duct tape diva to shop problem-solver53:00 The grit it takes: Advice for women entering the industry01:04:42 Tonnika turns a struggling shop into a legacy of growth01:16:34 Why shop culture means everything—and how to actually build it01:22:04 Owning your story, embracing authenticity, and letting your “why” shine

Why Forward-Thinking in Auto Repair is Critical | JeanAnn SaintGrace

Like the show? Show your support by using our sponsors.   Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Jeff is joined by JeanAnn SaintGrace, host of the BRAND NEW podcast in the Changing the Industry Network "Shop Talk Her Way". She's also an automotive shop coach and former shop owner. JeanAnn shares her journey from accidental shop ownership to building a business focused on profitability, people, and succession planning. Together, they discuss the importance of protecting technicians' pay and treating them like "racehorses," strategies for consistent profit to secure employee futures, and the emotional realities behind leadership and preparing for unexpected life events.Click here to listen to JeanAnn's podcast "Shop Talk Her Way"Timestamps:00:00 "Envying the Natural Puzzle Guys"19:50 "Managing Reputation in Business"25:14 Husband-Wife Power Dynamics in Business32:37 Technician Dynamics and Customer Communication41:43 "Survival Mode and Unequal Pay"57:25 "Challenges of Running a Shop"01:03:40 "Challenges of Transparency in Sales"01:14:02 "Proof Her Method Works"01:29:25 "Have a Plan for Uncertainty"01:42:32 Work-Life Balance Perspectives01:49:59 "Finding Purpose Through Positivity"01:58:19 "Resilience, Connection, and Legacy" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Episode 259 - Building Company Culture and Beating Chargebacks in Automotive Shops With Kevaughn Williams

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Kevaughn Williams, Operations Manager at 360 Payments. Kevaughn underscores the importance of company culture in building a motivated, accountable team, highlighting how 360’s values of transparency and peer-to-peer accountability support both employees and customers. The discussion covers practical strategies for automotive shops to protect themselves from payment chargebacks, with Kevaughn outlining red flags to watch for and offering tips to improve payment security. 00:00 "360 Culture and Leadership"04:28 "Honesty and Accountability Matter"08:13 "Impactful Workplace Culture Insights"11:16 "Towing Office Experience Reflection"14:50 Car Rental Customer Support Journey15:54 Rental Car Upgrade Mishap21:08 Mandatory Work Schedule Change24:40 Building Youthful Team for Success27:58 "Disney Trip as Life Milestone"28:40 Prioritizing People Over Business34:51 Preventing Text-to-Pay Fraud38:11 Fraud Awareness and Payment Precautions39:06 DocuSign ID and Card Verification44:24 Chargeback Fraud at Local Shop48:02 "High-Risk Account Threshold Explained"50:23 Transparency and Informed Decisions53:22 "David's CSP Concerns"56:19 "Buttoning Debate Unresolved"

Ep 106 - Mike Allen, Bryan Pollock, & Braxton Critcher | The Repair Industry is Like a Bucket of Crabs

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREThis one was a long time coming. Today, Mike, Bryan and Braxton dig into some of the wildest and most misguided comments from the Confessions of a Shop Owner Facebook page recently. They tackle the notorious “$358k technician” story, breaking down why so many techs can’t do the math—or just don’t want to believe the numbers. You'll have a lot of fun hearing what some people in the industry have to say about some of the hot button issues...or really their lack of understanding. Timstamps:00:00 Techs in the comment section: “Nobody makes that much!” The $350K technician saga02:31 Are you watching the podcast, or just the reels? Context, context, context!05:07 Reggie’s story: Would you leave for a $1/hr raise? Why context gets lost online07:12 Diagnostic skills, cognitive leaps, and why some techs will never make big money10:09 Fairfax, VA: High rent, high output, high pay – breaking down the math11:19 “Crabs in a bucket” and raging over others’ success13:11 Who are the real 1%ers in the shop world? Defining success in auto repair15:03 The service advisor breakdown: Where does all the time go?16:09 Rage-baiting with advisor accountability, tracking every minute in the shop18:29 Punch cards, bathroom codes, and memories of dealership micromanagement20:01 How hard is it, really, to do a 10-minute write-up?21:23 Mediocre service advisor confessions (& Braxton’s epic shade)22:25 Do your employees secretly listen to your podcast?23:45 The all-star “A Tech” myth: Can anyone really “do everything”?25:11 Ego, memory, and those wild open forum stories26:26 Are you really a unicorn tech, or did you just burn a car down?28:00 Training vs. tech evolution: Has the industry outpaced technician effort?29:21 After hours learning: What the top techs are really doing30:26 Commenters vs. reality: Reading comprehension fails (and laughs)33:02 “Never lost to a car” – the world’s biggest shop lie35:01 Toolbox wars and the rolling rig debate: Weight, wheels & wild finance42:02 Remote diagnostics, shop culture, and the power of process49:00 Why context is everything: Dealerships, warranty companies & internet assumptions52:28 If you’re mad at a reel, maybe just listen to the episode (and visit our sponsors)

What Nobody Warns You About Shop Ownership | Andrew Klement & Caleb McElmurry - Ep 28

You shouldn't have to play detective just to figure out what's happening in your own shop. 😂 If you're ready for all your shop's information in one place, check out Tekmetric HEREConsistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOIn this episode, Tonnika Haynes sits down with Andrew Klement and Caleb McElmurry to dive into the realities of young shop ownership in the automotive industry. Andrew and Caleb talk candidly about their rough starts, the importance of being profitable (and actually charging the right prices), and how building a supportive community has made all the difference.Timestamps:00:00 Young shop owners introduce themselves, plant mom stories, and moving from mobile to brick-and-mortar04:36 Caleb describes his dealership beginnings, lessons from a used car lot, and why integrity matters06:35 Andrew shares his “started from the lawnmower” story, learning on the job, and meeting the right mentors12:27 Why both left bad bosses and how they leveled up their skills13:55 Building a customer base: overcoming $20 repair mindsets and finding the right clients17:15 The hardest part of moving from technician to owner—payroll, pricing, and pressure21:21 Learning to price (and value!) your work: Big mistakes shop owners make25:28 What it actually means to take care of your community—and yourself34:12 Balancing family and business: honest talk about shop life with kids39:16 The shop mistake neither will EVER repeat again43:03 Coaching, community, and why there’s no single right way to win in this business57:00 Are you building a legacy? Talking new generations and what it means for your shop1:01:50 What to know before you open your own shop (spoiler: it’s harder than you think!)1:16:10 Why undercharging and sacrificing profit is hurting everyone in the industry1:21:55 Being proud of what you’ve built—yes, you deserve that truck!1:29:12 Marketing in small towns & finding the customers who value your shop1:33:09 There’s more than one way to run a shop—and that’s okay1:39:09 Real talk: mental health, community, and lifting each other up in the industry1:44:01 Wrapping up: finding your people, making it your own, and why the journey is worth it

Chaos Starts At The Front Counter...Take Control Before It Costs You

Every shop owner has invested time and money to make the phone ring. But what happens when it finally does? In this episode, Kevin Brown and Jason Tracey tackle one of the biggest profit leaks in the automotive industry: what happens at the front...

Simple Changes That Make an Auto Repair Shop More Professional | Frank and Margarita Wiebe

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HERERecorded at the TOOLS in Hershey, Pennsylvania, Jeff sits down with Canadian shop owners Frank and Margarita Wiebe of 3D Auto to share their first destination training event and the lessons they're bringing back to their shop. They share how the welcoming community helped them build new relationships, the value of technical and service advisor training, and why effective customer communication starts with selling value—not price. The conversation also covers diagnostics, shop processes, professionalism, preventive maintenance, and building a culture focused on continuous learning and integrity.Timestamps: 00:00 Honesty With Customers 00:46 Meet Frank and Margarita Wiebe 01:42 Road Trip to Hershey 03:39 First Destination Training Event 04:26 Finding Community at TOOLS 06:30 Women's Dinner Experience 08:34 Their Podcast Journey 09:38 Tire Lifting Tips 11:12 Women in the Shop 13:18 Safety and Leadership Lessons 15:09 Favorite Training Sessions 21:11 Hershey Lodge Experience 23:32 Improving Customer Estimates 27:50 Building a Professional Shop Brand 29:48 Training Technicians and Using Lab Scopes 33:41 Battery Testing Best Practices 34:55 Preventive Maintenance Mindset 36:12 Doing Maintenance the Right Way 37:26 Advocating for Customers 39:04 Fleet Maintenance Success Stories 41:41 Why Phone Estimates Don't Work 43:51 Diagnose Before Replacing Parts 46:14 Handling Difficult Customers 51:39 Pricing and Setting Priorities 54:05 Free Services and Due Diligence 01:00:22 Tekmetric Experiences 01:04:13 A/C Season and Fleet Planning 01:06:31 Final Takeaways and Wrap Up Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

AI Search Visibility: How Customers Find Your Auto Repair Shop [THA 492]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Artificial intelligence is rapidly changing how consumers search for auto repair services, and shop owners who don't adapt risk becoming invisible online. Carm Capriotto welcomes Heather Myers, Chief Technology Officer at KUKUI, and Connor Tracy, Director of Partner Development at KUKUI, to explain how AI-powered search is transforming local marketing. They separate fact from fiction, share practical strategies for improving AI visibility, and explain why strong marketing fundamentals remain the key to long-term success. What You'll Learn Why optimizing your Google Business Profile remains the most important step for local AI search visibility.How AI platforms like ChatGPT and Google's Gemini use consistent business listings to recommend local repair shops.Why maintaining accurate Name, Address, and Phone (NAP) information across online directories is more critical than ever.How AI now crawls social media platforms for business information and why authentic, human-created content improves discoverability.What "Google jail" is, how AI is filtering reviews, and why violating Google's review policies can seriously damage your online presence.Why review gating and incentivized reviews can put your business at risk.How to use AI effectively by following the principle of "trust but verify."Why better prompting leads to better AI-generated results and how to avoid incomplete or misleading responses. AI is changing the way customers find and evaluate repair shops, but success still depends on the fundamentals. Accurate business listings, a well-maintained Google Business Profile, authentic content, ethical review practices, and thoughtful use of AI tools will position your shop to earn trust, improve visibility, and convert online searches into paying customers. Heather Myers, Chief Technology Officer at KUKUI Connor Tracy, Director of Partner Development at KUKUI, Listen to Connor's other episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to

Your Shop Might Be Driving Customers Away | Jessica Watkins - Ep 23

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Jessica Watkins tells Tonnika and Ash about her time in marketing and how she got into the automotive industry. They bring up the challenges women face, from working in shops without AC or clean bathrooms to building customer-centered businesses. Learn from the ladies on how shop owners can make their spaces more inviting for women and why curb appeal, safety, and clean facilities truly matter.Timestamps:00:00 When shops refuse to upgrade: The pain of paper tickets01:04 Is it hot in here? Real talk about shop air conditioning (or the lack of it!)02:04 Jessica’s origin story: Tripling sales & demanding more05:18 Why clean bathrooms and AC matter for customer (and staff!) happiness07:16 The surprising power of shop curb appeal10:22 Making the automotive industry friendlier for women12:10 How Ash built Golden Hour Garage to make shop life easier14:35 The little things that build trust and boost your brand17:50 Want higher prices? Start by raising your standards20:12 Why your marketing matters (and how not to suck at it)22:46 Nosy people are your next customers. Get visible!25:41 Safety first: Creating a shop environment everyone feels safe in28:40 What women notice that shop owners miss31:14 True service stories: When a shop loses a customer for good36:29 Why front counter greetings and clean lobbies can’t be ignored40:13 The secret to staff training and customer loyalty43:06 Confessions & how to encourage more women to join the shop life47:25 Lessons (and laughs) from real shop experiences54:00 How to connect with Jessica and get solutions for YOUR shop!

Building a Winning Scoreboard For Your Auto Repair Shop [RR 1098]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeWhat if your shop operated like a championship team, where everyone knew the score and was motivated to win together?Gerry Frank, business coach and former shop owner of 35 years, joins Carm Capriotto to explain how gamification can transform an auto repair business by increasing profitability, accountability, and employee engagement. Rather than relying on pressure or incentives alone, Gerry shares a practical system that turns daily performance into a shared game built around visibility, ownership, and teamwork.What You'll LearnWhy diagnosing the real business problem is more important than applying quick fixes.How visible scoreboards create accountability and keep the entire team focused on shared goals.Why technicians and service advisors should update their own scores instead of management.Which key performance indicators matter most, including car count, billable hours, margins, and hours presented.Why aligning the front and back of the shop creates stronger teamwork and better customer outcomes.How storytelling helps employees understand the importance behind the numbers.A leadership approach that improves performance by focusing on results instead of criticizing people.Gamification isn't about making work feel like a game, it's about giving every employee clear goals, measurable results, and ownership of their performance. When leaders diagnose problems correctly, track meaningful metrics, and connect the numbers to a larger purpose, they create a culture where accountability, engagement, and profitability naturally grow. Gerry Frank, former shop owner, trainer and coach for Maverick Shop Owners Want a more profitable shop? Start with your service advisor. They are the face of your business, the voice on the phone, and the key to every approved repair. Download 'Words That Work - The Service Advisor's Complete Phone Scripts Playbook at https://serviceadvisortraining.com/ Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-careNAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/SPONSOR: NAPA Auto CareConnect with the Podcast:Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carmThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm

Burnout Is Killing Great Leaders | Josh Parnell - Ep 21

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika Haynes and Josh Parnell talk about probably the biggest buzz word used on this podcast: leadership. They dig into the importance of setting boundaries to avoid burnout and ensure you're not just giving your family or team your "leftovers." The conversation dives deep on the value of building authentic connections with your team—way beyond just numbers and KPIs. They also tackle the crucial yet rarely discussed topic of mental health challenges in the automotive industry, urging owners and leaders to find support and pour back into themselvesTimestamps:00:00 Building vision and letting your team take ownership01:20 Making the leap: What brought you to limitless leadership?03:07 The three C’s: Capability, competence, confidence04:11 Living as an introvert in an extrovert’s industry05:05 Refilling your cup—avoiding burnout in leadership06:28 Bringing your best self home: Boundaries and family08:16 Why “pouring from an empty cup” hits harder than you think09:20 The reality behind the social media success story11:10 Blended families, entrepreneurship, and real-life challenges12:18 Hiring people smarter than you—trusting your team13:03 Casting clear vision: When your team expands your mission16:11 Giving people their flowers—impacting lives beyond the business18:46 Finding your “why” as kids grow up and business evolves21:00 Leadership means more than paychecks: Investing in your people22:13 Connecting with employees on a personal level23:07 Toolbox talks and one-on-ones: Navigating tough conversations25:30 How leadership coaching turns intangibles into real results26:39 The discovery phase: Connection before KPIs28:01 Engagement is the missing link in most shops29:29 High emotions, low logic: Regulation and vulnerability32:04 Shop owners are leading by example (and it shows)32:35 Why every owner needs a coach34:03 Comparing playbooks: Continuous growth through coaching36:41 Mindset drives results: Why counseling and coaching matter38:09 The blue-to-black budget—allocating for personal growth39:14 Shop owner mental health: Let’s talk about suicide rates41:08 Emotional regulation: The pause-process-pivot strategy42:40 Creating a softer space for yourself and your team43:42 How to connect with Josh and limitless leadership45:34 How the community can step up—helping each other46:26 “It’s okay to not be okay”—Tanika’s open invitation

Ep 101 - Matt Curry & Richard Tonetti | The Secret Behind an $40 Million Auto Repair Business

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!What does it take to build a high-performing automotive business that continues to grow while maintaining a strong culture?In this episode, Mike Allen sits down with Matt Curry and Richard Tonetti from Craftsman Auto Care to discuss the systems, leadership philosophies, and growth strategies that helped build one of the industry's most respected shop groups. Matt shares lessons learned from growing to 10 locations and $18 million in revenue, including the importance of culture, leadership, sales training, digital inspections, and customer reviews. Timestamps:00:00 The $1 Raise That Changed Everything01:14 Are 4-Day Workweeks Actually Hurting Your Business?03:41 Why “Money Motivated” Isn’t a Dirty Word06:46 From Tire Changer to VP: Growth Stories from the Shop Floor07:16 Matt’s Path: 10 Stores, $18 Million, and a Comeback09:13 The Secret Sauce: Buying Distressed Shops & Turning Them Around10:36 How to Hit $1,000 Average ROs (and Why Volume Per Bay Matters)11:02 The Turning Point: Digital Inspections & Sales Training13:29 Being the Best Shop Cheerleader—Even on Bad Days14:11 Making the Hard Work Fun (Yes, It’s Possible!)19:00 Sales Scripts, Objection Handling, and The “One More Thing” Rule20:05 How to Hire the Perfect Counter Person (It’s Not About Automotive Experience!)22:49 Culture vs. Corporate: Why Good Techs Never Leave25:15 Google Review Domination: Building Trust and Cutting Marketing Costs28:20 Spiffs, Friendly Competition, and Making Reviews a Shop Habit32:10 Small Gestures, Big Impact: The Stuffed Animal Touch35:13 Why Internal Competition Works—But Only with the Right Culture37:46 When Growth Kills Culture (And How to Avoid It)40:36 Can Independents Still Win? Opportunity in a Corporate, Tech-Heavy Landscape43:27 The Blueprint: Build Slow, Build Right, Stay Nimble45:17 Level Up: Giving Back and Training the Next Generation47:04 Growing Your Own Techs & Locking Down Quarter-Million Dollar Talent

Ep 100 - Andrew Fischer | Why Most Technicians Shouldn't Own a Shop

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!This episode is Mikeless - just how we like it. HA! Today Bryan rides solo at TOOLS 2026 and talks dynamics between technicians and service advisors Andrew Fischer. They bring up the importance of fundamentals and communication—technicians often overlook basic testing but expect to dive into advanced diagnostics, leading to costly mistakes and frustration. They also talk about ego and misunderstanding: both between team members in the shop and toward customers, highlighting how crucial it is to clearly explain repairs and processes, not just rely on expertise. Timestamps:00:00 The real hardest job in the shop: service advisor confessions03:08 Training struggles, being away from family, and the reality of evening classes05:02 Why owners MUST vet what you’re paying for in auto training07:11 Technicians skipping fundamentals—and how it comes back to bite your shop10:20 Ego, ignorance, and the "alphabet soup" of tech skill levels13:13 Fast techs vs fixed cars: the hidden cost of comebacks and efficiency16:19 Communicating diagnostics: where most techs screw up (and how AI helps)19:06 Why the front counter is pure chaos—and techs can’t handle customers21:13 Explaining diagnoses in a way anyone can understand (with help from AI)25:26 The service advisor’s secret: what customers REALLY want to know28:12 The "zip code" analogy for why testing matters30:28 Shops that charge for time vs selling fixed vehicles—who really wins?32:40 Real-life story: four shops, still not fixed (and how a dead battery fooled them all)34:35 What to do when you just can’t fix the car (real talk and lessons learned)41:33 The problem with technician forums & why the smartest avoid them44:28 Why most technicians will never be ready for business ownership47:46 Full circle: gratitude, getting humbled, and growing as a leader50:02 What every technician NEEDS to understand before running a shop

Ep 99 - Adam Rath | What Works in One Shop Could Kill Another

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HEREIn this episode, Mike Allen sits down with Adam Rath, owner of a repair shop in Allentown, Pennsylvania. Adam tackles the challenge of adapting business models to different communities, emphasizing that what works in one area may not work in another. They also explore the importance of process efficiency, particularly in estimate building and digital vehicle inspections. Adam also talks about his role with the ASOG mastermind group, highlighting how peer support and structured programs can help struggling shop owners build a solid foundation.Timestamps:00:00 Efficient Estimates vs. Wasting Time01:31 Podcast Tech Upgrades and Recording on the Road03:03 Behind-the-Scenes: Touring Craftsman Auto Care04:01 Coaching Models: Origins and Overlaps06:00 Meet Adam Rath & the Reality of Shop Locations08:08 Coaching Myths: "That Won’t Work in My Town"09:00 Different Markets, Different Rules11:16 The 300% Rule: Double-Edged Sword12:33 Are You Sticker-Shocking Your Clients?13:33 Presenting Estimates the Smart Way14:09 DVI Tools and Estimating Efficiency15:24 What Do You Show the Customer?17:10 Single-Issue Selling: Helpful or "Slimy"?20:01 Show & Sell: The Theater of Auto Sales22:52 Roleplaying, Sales Practice, and the J Curve24:55 Tech Tools: Detect Auto, DVI Speed, and Pain Points28:40 Remote Estimators: Overseas Teams & Lessons Learned30:41 The Rise and Fall of Remote Estimate Companies33:05 EOS Explained: Visionaries vs. Integrators36:36 Taking the Crystallizer Assessment38:19 Monthly State of the Company at Adam's Shop41:20 When the Team Wins—Even Without the Manager43:13 Building Leadership Skills with the Right Tools44:57 Adam’s Role in the ASOG Mastermind46:33 The Mastermind Format & Growth48:36 Curriculum Overhaul: Tightening the Learning Path50:36 Live Invoice & Call Audits: Growing through Discomfort53:43 Why We Break Process (and How to Fix It)55:15 The Future of the Mastermind: Structure & Guest Coaches57:10 Shop Fix vs. ASOG: The Coaching Disconnect59:48 Buffet Approach to Coaching: Take What Works1:01:47 Guest Coaches, Good Info, and Avoiding Sound Bites1:04:00 Confession Time: When Employees Just Aren’t a Fit1:06:23 Shop Culture: The Right People Stay, Others Go1:07:13 EOS Implementers & Next Steps

Ep 156: Patrick Egan’s Secrets to Leading and Marketing in Auto Repair

From Data to Loyalty: How AI and Hospitality Are Redefining Shop Growth [THA 488]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode What happens when artificial intelligence meets world-class customer hospitality? In this episode of Remarkable Results Radio, host Carm Capriotto welcomes Mike DelaCruz, CEO of Overdryve Marketing, and Michelle Tansey, co-founder of Euro Clinic, for a forward-thinking discussion on how auto repair shops can use AI, data, and intentional customer experiences to build stronger businesses. From using AI as a strategic business assistant to creating a luxury-level customer journey that rivals brands like Ritz-Carlton and Nordstrom, Mike and Michelle share practical insights on what separates average shops from elite operations. They explain how predictive marketing, operational excellence, and deeply embedded core values can transform customer retention and long-term profitability. What You'll Learn How AI can serve as your shop's "big brain" to improve decision-making and uncover blind spots.How predictive marketing can forecast car count, identify customer churn, and improve campaign performance.The concept of the "NASA Shop" and what elite automotive operations do differently.How Euro Clinic creates unforgettable customer experiences through personalized hospitality.The importance of building systems and processes around your shop's core values.Why strong operations must come before marketing success.How small communication changes can dramatically improve customer trust and confidence.The role data plays in making better business decisions and reducing emotional guesswork. The future belongs to shops that combine technology with humanity. AI can provide unprecedented insight into customer behavior and business performance, but lasting success still comes from exceptional service, consistent operations, and a culture built around caring for people. The shops that embrace both innovation and hospitality will be the ones that stand out, retain customers, and thrive in the years ahead. Mike DelaCruz, CEO Overdryve Marketing *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Michelle Tansey, Euro Clinic, Santa Clara, CA. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story...

Profit Panel: How 3 Shops Put $750K+ to the Bottom Line in One Month - Bonus Zoom Episode 7

Glenn Piccolo hosts the Profit Panel: Charlie Zlatkos, J.J. Mont and Lynn Massengill to reveal how auto hospitality, mindset shifts, pricing strategy, parts purchasing and execution drove dramatic profit gains across varied markets—from rural Tennessee to rust-heavy Boston. The episode shares real results, practical tactics (rack attack, key-to-key, follow-ups, part-shopping) and leadership lessons you can apply to increase net profit and transform your shop.   autoshopanswers.com auto-shop-media.com

Ep 154: Turn Your Tragedy Into Limitless Leadership with JeanAnn SaintGrace

Boobs, Business & Building Culture That Lasts | Benjie Burris & Callie Johnson - Ep 15

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this crossover episode, Tonnika Haynes partners with Mike Allen and Confessions of a Shop Owner for a special preview of the upcoming ASTA Expo in Raleigh, NC this September. Together, they’re joined by ASTA Board Member and shop owner Benjie Burris, along with his daughter Callie Johnson, ASTA’s new Membership & Events Manager, to break down what makes the Expo such a standout event and how strong shop culture creates lasting success—both in business and beyond.The conversation explores the importance of showing up for your local community, building real and authentic relationships, and how consistent involvement and giving back have fueled long-term growth and meaningful connections. They also share firsthand experiences from past ASTA Expos, highlighting the unique, inclusive atmosphere and the way real conversations at the event can shape both careers and lives.And yes—you’ll also hear the story of how Benjie met his wife. Let’s just say it’s one of those stories you won’t see coming.Learn more about the ASTA Expo and how you can be there HERETimestamps:00:00 The funniest icebreaker ever (yes, fake boobs are involved)00:53 Live from Fueling Connections 2026 – ASTA at UTI Mooresville02:22 Audio chaos: Why your own tools matter (and how NOT to record a podcast)04:10 The rise of Downshift and the weirdness of being told “I listen to your podcast!”05:03 Social media hacks: Engagement, trolls, and managing the comment chaos09:19 A blueprint for a family-run business culture that actually works10:29 Turning community support into real shop growth (and why service matters)13:42 Small steps, big progress: Building a shop “patch by patch”14:42 The real reason community work succeeds (hint: It can’t be faked)18:25 Real talk on supporting schools, teachers, and being boots-on-the-ground22:22 Dealing with “big city” demands and setting shop boundaries23:46 ASTA’s new Membership & Events Manager shares social media tips26:53 The ASTA Expo: Networking, parties, and the least clicky vibe in the industry28:29 Conversations that change careers—and lives30:46 Competitors or community? Why ASTA shops help each other32:07 Going from local to international—how ASTA keeps its family feel36:04 Must-attend classes, what’s next for ASTA, and seriously, don’t miss the hospitality suite

Ep 153: Redefining Men’s Leadership in the 21st Century with Andrew O'Brien

Why Repair Shops are Toxic and Why Technicians Deserve More with Greg Hilliard

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Jeff Compton and Greg Hilliard talk about Greg's career spent in dealerships, independent shops, and finally as a one-man owner-operator. Greg pulls no punches about toxic shop dynamics, the true value of a technician’s labor, and the personal costs of striking out on your own. He and Jeff discuss compensation, mental health struggles in the industry, how digital tools like chat GPT are already impacting repair businesses, and why demanding respect is not negotiable for survival.Timestamps: 00:00 Feeling valued in engineering role05:56 Becoming the technical expert11:52 Buying a used truck at Ford19:49 Fixing stubborn cab issues24:57 Avoiding the boss at work27:52 Discussing fair compensation concerns35:41 Struggles with retaining mechanics41:08 Streamlining dental office visits43:47 Using technology for car repairs52:54 Struggling to hire a technician57:37 Choosing entrepreneurship over traditional jobs59:35 Getting advice from Larry Grogan01:07:17 Addressing workplace culture issues01:09:20 Electrician shortage and industry pride Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Failing at Retirement: Building Eight Shops in Eight Years [THA 486]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-turn-id-container="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> Carm Capriotto talks with Matt Curry and Judy Curry of Craftsman's Auto Care about building one of the automotive industry’s most respected multi-shop operations twice. After growing Curry’s Auto Service to 10 locations and retiring in 2013, the Currys returned to the industry with a new vision, launching eight Craftsman’s Auto Care locations in eight years. Matt shares his role as the visionary leader driving momentum and ideas, while Judy explains how operational discipline, marketing, and customer experience keep the business grounded and scalable. The conversation explores their “5 Ps” philosophy: People, Policies, Processes, Procedures, and Profits, along with their commitment to employee development, strong culture, customer transparency, and community involvement. The Currys also discuss how Digital Vehicle Inspections and an intentional customer experience helped them earn nearly 10,000 five-star Google reviews. What You’ll Learn How Matt and Judy Curry scaled multiple successful shop operationsWhy leadership balance and “staying in your lane” mattersThe “5 Ps” framework for building a strong shop cultureHow employee investment drives long-term successWhy transparency and DVIs build customer trustHow culture and customer experience fuel growth and retention Sustainable growth in automotive repair comes from more than technical expertise. It requires intentional leadership, strong systems, a healthy culture, and a commitment to both employees and customers. Matt and Judy Curry, Craftsman Auto Care, 8 locations, Virginia Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: ...

The AI-Driven Auto Repair Leader: Using Technology as Your Strategic Thought Partner [RR 1092]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this forward-looking conversation, Carm Capriotto and Chris Cloutier, CEO of AutoFlow and owner of three Golden Rule Auto Care locations, explore how artificial intelligence is rapidly transforming the automotive repair industry; not as a replacement for people, but as a powerful tool that helps shop owners lead smarter, communicate better, and operate more professionally. Chris shares firsthand experiences using AI inside both his software company and his repair shops, revealing how the technology can dramatically reduce time spent on leadership and administrative tasks while improving workflow efficiency and customer communication. From refining technician notes to helping build business plans and expansion strategies, AI is becoming what Chris describes as a 'thought partner' for today’s shop owner. What You’ll Learn: Why AI should be viewed as a strategic business partner, not a threat to the automotive repair professionHow effective prompting and providing context can dramatically improve AI-generated resultsWays AI can streamline major business tasks such as SBA loan preparation, SWOT analyses, and growth planningHow AI-powered technician note rewrites improve customer communication and strengthen professionalismWhy clear, polished communication acts as a “curtain of professionalism” that builds customer trustHow AI can help bridge language barriers by translating repair orders and inspection resultsThe risks and humor of “AI versus AI” hiring practices, where both employers and applicants rely heavily on artificial intelligenceWhy Chris believes today is the least expensive AI will ever be, and why shop owners should begin learning it now The biggest takeaway from this episode is simple: AI will not replace highly skilled automotive professionals, but it will absolutely enhance the shops that learn how to use it effectively. From improving efficiency and communication to elevating the image of professionalism, AI offers tremendous advantages for modern repair businesses. However, Carm and Chris emphasize one critical principle throughout the conversation: trust, but verify. Just like quality control in the service bays, AI-generated information should always be reviewed carefully before being shared with customers or used to make important business decisions. Chris Cloutier, Golden Rule Auto Care, and CEO of Autoflow. Listen to Chris' other episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website: https://remarkableresults.biz/ Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Special episode collections: https://remarkableresults.biz/collections Buy Me a Coffee: https://www.buymeacoffee.com/carm &nbsp; The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.<a...

Bonus Episode - Handling Customer Complaints and Raising Industry Standards in Auto Repair

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, David and Lucas discuss the challenges of handling difficult customer complaints, specifically a negative review following a diagnostic process and the denial of repair work. They dive into the importance of clear communication, setting expectations with consumers, and defending the value of professional diagnostic procedures. Throughout the conversation, they emphasize the need for industry-wide improvement, highlighting how prioritizing quality repairs and properly educating both staff and customers can help move the automotive industry in a better direction.00:00 Client disputes repair charges04:23 Diagnostic process and repair decision06:32 Challenges of Dealing with Customers12:13 Discussing steak pricing strategies14:11 Handling customer expectations16:25 Discussing repair pricing strategy22:10 Ensuring quality car repairs24:46 Surrounding yourself with success26:35 Frustrations in the auto repair business32:03 Challenges of business growth35:45 Focusing on quality and process37:05 Why we started the show40:35 Technician frustrations over pricing

205 - The Diagnostic Fee Debate: Ask Me Anything with Cecil Bullard and Lucas Underwood

205 - The Diagnostic Fee Debate: Ask Me Anything with Cecil Bullard and Lucas Underwood May 13, 2026 - 00:56:50 Show Summary: Lucas Underwood and Cecil Bullard explain why diagnostic testing should never be treated as free work. They discuss how weak pay systems and poor communication have lowered the value of technicians across the industry. The conversation compares automotive testing to the medical field and explains why customers should expect to pay for professional diagnostics. They also cover technician growth customer education leadership and the need for stronger professionalism in repair shops. The episode ends with a call for the industry to raise standards and focus on creating long term value.   Host(s): Lucas Underwood, Shop Owner of L&N Performance Auto Repair and Changing the Industry Podcast Cecil Bullard, Founder of The Institute   Show Highlights: [01:00:25] – Customers understand testing better than diagnostics. [01:03:09] – Proper testing requires skill experience and expensive equipment. [01:04:04] – Shops lose profit when diagnostic time is given away. [01:06:47] – Flat rate pay discourages advanced diagnostic skill development. [01:12:10] – Lucas explains his Level One testing process. [01:14:45] – Cecil compares automotive testing to medical diagnostics. [01:19:22] – Skipping testing leads to poor repairs and wasted money. [01:31:06] – Lucas discusses leadership responsibility and coaching influence. [01:39:40] – Accurate testing saves money and prevents unnecessary repairs. [01:50:16] – The industry must value professionalism and technician expertise.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.   👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/cUCa2tz_G1c   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript:   [01:00:00:01 - 01:00:11:22] Lucas Underwood  Good afternoon, everybody. My name's Lucas Underwood from Changing the Industry podcast. I'm also a shop owner. And this afternoon, I'm here with the man, the myth, the legend, Mr. Cecil Bullard. Cecil, how you doing, buddy? [01:00:11:22 - 01:00:14:10] Cecil Bullard  Howdy, howdy. I'm great, Lucas. As always. [01:00:14:10 - 01:00:24:14] Lucas Underwood  Yes, sir. Yes, sir. So we've got some deep dive topics for the day. I'm excited about it because this is a hot button series of topics. So let's dig right into it. [01:00:25:15 - 01:00:53:00] Lucas Underwood  Now, now, Cecil, we're talking diagnostics. We're talking testing. We're talking charging for it. But you know something? Very, very early on when I first started kind of working on improving my business, I went to ASTA for the first time and I got into some training classes. It was drilled into my head from the word go. You don't sell diagnostics. You sell testing and testing results in a diagnosis. How do you feel about that, Cecil? [01:00:56:10 - 01:00:56:24] Cecil Bullard  Who cares? [01:00:58:05 - 01:01:03:19] Cecil Bullard  I don't care. Here's the thing. I mean, I sold diagnostics for, I don't know, 25 years. [01:01:03:19 - 01:01:04:04] Lucas Underwood  Yeah. [01:01:04:04 - 01:01:52:00] Cecil Bullard  We're going to diagnose your car. Now, testing actually, we keep having these people that come into our industry and they come up with these great new words. And so let's not call it green anymore. Let's call it, I don't know, pumpkin pie or whatever. Who knows? Who cares? Right. And so if you're selling pumpkin posse. Yeah. If you're, if you're selling, if you're, if you're good at selling diagnostics, who cares? Right. This is the one instance where testing probably makes more sense only because the consumer probably understands testing a lot better than they understand diagnostics. Okay. And, and so, you know, I'm, I'm, if I'm going to go to the doctor, they're going to run a series of tests. [01:01:53:03 - 01:02:38:10] Cecil Bullard  If those series of tests don't give them the information they need, then they're going to run another series of tests or more tests. And, and so I think that at least because of the medical industry and the, and the work they've done, the testing probably makes more sense at this particular point. And if we made that shift in the industry, would it make it easier for your customers, your clients to understand what you're, what you're doing and why there's a cost to it? And, and the answer is probably yes. So, you know, as far as calling, you know, technicians, mechanics or mechanics technicians or specialists or whatever, I don't care what you call me, you know, just call, make sure you call me. As [01:02:38:10 - 01:02:40:16] Lucas Underwood  long as you pay the bill when you're done, I don't care. [01:02:40:16 - 01:02:41:09] Cecil Bullard  Yeah. [01:02:41:09 - 01:02:42:09] Lucas Underwood  Yeah. [01:02:43:17 - 01:02:44:16] Lucas Underwood  Go ahead. Go ahead. [01:02:44:16 - 01:03:09:03] Cecil Bullard  I just, we keep coming up with new words, thinking we're going to change the game when we're not really changing the game. The problem is that we don't value ourselves as an industry or our time as technicians or as mechanics and we never have, and we still don't value that time. And that creates a lot of the unrest in our industry and a lot of the financial issues in our industry. [01:03:09:03 - 01:03:45:15] Lucas Underwood  I agree a thousand percent Cecil. I completely agree with you. But here, here's where I'm at on the testing thing. Okay. And a couple of thoughts behind this process. When, when I bring a client into my shop, I start with a level one testing routine. Now look, if you've never tested a car, if you've never done the diagnostic process yourself, it is very easy to say, well, hey, I'm just going to wrap that into the price. It's not that big of a deal. No, it's a talent. There is skill associated. There is knowledge associated. There's tooling associated with it. If you've never been the one to do it, you just don't understand how complex the process can be. Okay. [01:03:45:15 - 01:03:52:14] Cecil Bullard  I'm talking to a shop yesterday. They have $189 posted labor rate. [01:03:52:14 - 01:03:53:07] Lucas Underwood  Yeah. [01:03:53:07 - 01:03:55:29] Cecil Bullard  Okay. They have an effective labor rate of 123. [01:03:57:26 - 01:04:00:08] Cecil Bullard  Now they're wonder why there's no money in the bank. [01:04:00:08 - 01:04:01:00] Lucas Underwood  Yeah. [01:04:01:00 - 01:04:02:13] Cecil Bullard  And you know, we're talking about. [01:04:02:13 - 01:04:04:06] Lucas Underwood  Everybody they're higher than everybody in town. [01:04:04:06 - 01:05:44:14] Cecil Bullard  How many comebacks do you have? Oh, we don't have any, we have hardly any comebacks at all. Okay. And by the way, that's the answer. 99.9% of the time, we don't have any comebacks. Okay. Wonderful. Wonderful. It's not that how many, how many DVI's do you give away without charging that to your customer? Yeah, we do DVI's for free for our clients. Okay. All right. How much, how many times does your master technician, your A-Tech have an hour to quote unquote run tests or diagnose a car and take two days? Oh man, that happens a lot. Okay. Now we've, we've, we've circled in on one of the main reasons that the effective labor rate. And by the way, it's like $27,000 a month for this shop because their effective labor is so far off of their posted rate. And they, their A-Tech is again and again and again. If it's so easy to do this quote unquote diagnosis, anybody can do it in half an hour, anybody can do it in an hour. I cannot, you know, you got these ego tacks out there and I'm going to get blasted, but they're out there and they're like, Oh, well anybody should be able to do that in an hour. You know, we should be able to diagnose this code in an hour that code. And yet hundreds, if not thousands of guys are spending three, four, five, seven, 10 hours on a car, trying to figure out what's really going on. And, and how does that not come together? My ego is being in the way of being profitable and making money. Right? Yeah. Then I'm going to come up to the shop owner who's cheating me. [01:05:44:14 - 01:06:47:25] Lucas Underwood  Well, so a couple of things here, right? First of all, let's just, let's put the elephant in the middle of the room and beat it. Okay. Because the reality of the situation is this, the pay systems and the way that we have set up the testing routines have not rewarded technicians. Okay. Now I get that there are thousands of ways to obtain reward and to find meaning and purpose in life, right? We go back to Michael Smith's leadership in the last. It's not all about money. It shouldn't be right. Right. But I'm going to tell you right now, if you don't pay somebody for it, they're not going to develop the skill. Right? I mean, let's just be real about it. You go and you work in the dealership and you get paid 0.25. You get paid 0.5 to go and do said testing that you know is going to take you an hour and a half or two hours to do it. Is it fair? One, no, it's not. B, there's no system. They're, they see them giving it away. Okay. When, when someone sees you giving their work away, it says to them, I don't value this. Well, we've, I don't see value in it. [01:06:47:25 - 01:07:11:22] Cecil Bullard  Yeah. That's, that's one of the other issues we've devalued ourselves over and over and over again. And we continue to do that. You've got an owner that used to be a tech and for him or her, it, oh, it was easy for me. You know, every car that came in, I could figure it out in an hour. And, and then, but they're not the one figuring it out. Yeah. I have a, I have some companies that are, um, uh, [01:07:12:29 - 01:09:26:29] Cecil Bullard  like restoration. So that what they're doing, there isn't quote unquote a book time for right there. They're sometimes making components and, and taking something off of a vehicle was never intended for this vehicle and, and re retooling it and et cetera. And we're timing materials. So when your timing materials, um, what's better to have the worst tech doing the job or to have the best tech doing the job. And if you do do that, you're going to have to do it. And if you do have the best tech doing the job, is that, is that hurting the shop, but helping the customer? Is that hurting the tech, but helping the client? Right. So yeah, our, our, um, the way we pay and obviously, you know, I'm for a pretty decent base pay. Right. So you're going to be here. You got to know that you're going to have, you know, food at home and a shelter over your head. And once in a while it would be nice if I could take my wife out to dinner or whatever. Right. And you got to know that. And then I think you need to have performance enhancement stuff. And if you are excelling in certain areas in certain ways that I can earn more money, I can make a bigger paycheck. And if you can blend those two, which is what we do, then I think you have the best of both worlds. But, but it doesn't, it will never matter if we don't, if we continue to devalue what we do. We do this techs all the time because, you know, we'll go, "Oh, I know exactly what that is." And then you have to have a lot of money. And I think that's, that's what I think that is. But wait a minute, why do you know exactly what that is? Well, you're some experience. So I have, I don't know, 252 scars on my hands. The reason I know this is because when I'm sitting in church and I'm bored, I'm OCD. So I'm counting the scars. And I've done it a hundred times, right? A thousand times. And where did those 252 scars come from? Working on cars. They came from reaching up under a dash and, and getting cut. And they came from, you know, a bunch of cars. And I think that's, that's, that's the reason why I'm here. sized them as they mostly were. Is because, uh, [01:09:27:29 - 01:09:49:02] Cecil Bullard  I work overtime and I had a lot of hard work around them. And then you do the whole thing, pushed into that and I were like, Oh my God, this is terrifying. and, uh, you know, and there at the first time, you're someone else's medical Vancouver department. weren't born with it, right? You, you,u paid for it in blood, sweat and tears. You paid for it in extra hours that you didn't get paid for, you paid for it in real blood. Right? [01:09:50:15 - 01:10:17:11] Cecil Bullard  And yet we constantly, we disregard that as technicians. I would say it's epidemic in our industry. And then you have your ATEX who don't understand why the C-TECH can't do it as fast or as good as they can. Right? Well, I don't understand. This is so easy. Well, go back to when you were learning. It wasn't easy when you were learning it. Right? And until we... Absolutely. [01:10:18:16 - 01:10:30:04] Cecil Bullard  Until we find a way to kind of value ourselves and our time, that's what we have. Could you imagine a lawyer, like lawyer giving you 30 minutes without charging you? [01:10:30:04 - 01:10:33:09] Lucas Underwood  Let me just tell you something. They don't ever. [01:10:33:09 - 01:10:35:01] Cecil Bullard  No, they don't. [01:10:35:01 - 01:11:14:29] Lucas Underwood  The one I've been working with here recently is fire. I mean, so good. We've got two right now that I work with on pretty much a daily basis. And there's a lot of things that they will just talk to us and say, "All right." And then they roll that into what they're doing. And I understand that, right? Because it's too much to every telephone conversation. Every second. Yeah. But I'm going to tell you right now, I've got a bad one and two good ones. And the two good ones, buddy, I don't even care. I don't flinch when that bill comes in because it's like, a great example is one of them, they're in another state and he calls me the other day and he said, "These people that we're going to battle with." [01:11:16:01 - 01:11:32:03] Lucas Underwood  Two years ago, they were in a civil case and they accidentally released a document and I found that document and it is your everything you need to get what you want from them. And it's right there. Yeah. And he went through thousands of documents. [01:11:32:03 - 01:11:36:16] Cecil Bullard  A few hundred thousand dollars. I'm like, "Yeah, you're worth your money, man. [01:11:36:16 - 01:11:52:07] Lucas Underwood  Whatever you need to do. Send me the bill." Yeah. And so here's the big thing for me and I've dealt with a lot of shop owners and I talked to a lot of techs, a lot of shop owners on a daily basis. I talked to probably six or seven already today. [01:11:53:07 - 01:12:09:14] Lucas Underwood  First of all, the main issue that I see is the people who have never done it don't value it because they don't understand it. And so there's a lot of these shop owners who went and they just bought a shop and they just say, "Well, a car goes to tech, tech tells me what to do, car fixed." [01:12:10:14 - 01:12:50:23] Lucas Underwood  And all they see is the time associated with it. They don't understand the talent. They don't understand the skill. They don't understand the logistics of what has to happen to properly repair that automobile or to find out what's wrong with it. And so what I started doing in my shop season, and you tell me if this is right or wrong, I start with a level one testing routine. It has one hour on it and they get the basic data. It's a code read, it's fuel trends, it's data acquisition, it's confirm the client's concern, determine where it's at on the car, get me some base data. And if you can figure out in that hour, which about 90% of all cases they're able to, then great. It's an hour. We roll on with it. Typically they're out in half an hour to 45 minutes. [01:12:50:23 - 01:12:59:07] Cecil Bullard  And maybe this is just coming in my head at the moment. Maybe what we're really doing in that first hour is creating a testing plan. [01:12:59:07 - 01:13:00:19] Lucas Underwood  Well, that's what I was getting ready to say. [01:13:00:19 - 01:13:01:22] Cecil Bullard  Or a diagnostic plan. [01:13:01:22 - 01:13:05:20] Lucas Underwood  That's exactly what happens if it is something advanced. [01:13:06:21 - 01:13:30:12] Lucas Underwood  And so step two, that technician comes to me and they say, Lucas, here's the data I have collected. It tells me that I am looking at an issue that is in X circuit because it says circuit high and I know it's not the component and I know it's not the computer because I've done these two tests. I have to do X to find this. [01:13:30:12 - 01:13:37:01] Cecil Bullard  I have to spend this amount of time or I have to run these three tests in order to determine what's really going on. [01:13:37:01 - 01:14:45:03] Lucas Underwood  You came back to me with data and you said, here's the test I need to do. Okay. Now, if I go to the doctor, I just want to point this out. If I go to the doctor and I've fallen, I've hit my arm and it's all bruised up and it's all to pieces and I go to that doctor, first of all, I'm going to pay for the visit fee. Okay. So I go into the doctor and they're going to say, Hey, it's a hundred and whatever dollars. The doctor comes in, takes a look and says, Hey, Lucas, I believe you've broken your arm. Now for me to determine the best course of action to correct your concern, I have to do additional testing. That's going to be an X-ray, that's going to be an MRI, that's going to be whatever it is. Now at that point, we'll know what course of action we need to take. Do we have to do surgery? Can we just set it? What do we do next? Right? First of all, they're not giving me an estimate for what's wrong. They're giving me probabilities. They're giving me some idea of where we're headed. But if I went into that doctor's office and they said, man, it looks like your arm hurts. I'm going to have to do some testing. It's going to be about a thousand bucks. Okay. What test are you going to do? Well, I don't know yet. I'm going to figure that out when I get there. I'll let you know. [01:14:45:03 - 01:15:10:13] Cecil Bullard  Right. But that's not, that's not kind of how it works. I mean, I was at the doctor yesterday, normal visit. I'm diabetic. So I go twice a year and he says, how are you doing? I paid my $95 coded up, whatever. So he's getting paid, I don't know, $250 for between me and the insurance company. Maybe it's 150 for 10 minutes of his time at most. [01:15:12:09 - 01:16:16:01] Cecil Bullard  And he says, oh, well, you're looking great, but I want to send you to this guy because you've got this problem and they need to, we need to figure out what's going on so we can have a course of action. Right. So we know what we're going to do or if we're not going to do anything. And so I paid for him. Now I'm going to go see a quote unquote specialist that will, I'll pay for that visit and then I'll pay for the testing on top of that. And then I'll have a plan to move forward. That's that's you know, we could discuss why are our medical systems out of hand and other things. The process that they do to determine the plan to solve the problem is a good process. They've been doing it for years and years and years. It works. It gets the right answer most of the time, 97% of the time or whatever. Right. And and and we move forward. And yet in our industry, we're like, well, I can't charge anybody for that. [01:16:16:01 - 01:16:23:25] Lucas Underwood  Well, I just need to point out to you Cecil. Yeah. That's when you know you over the hill when they start saying, well, we're not going to do anything about this. [01:16:23:25 - 01:16:24:16] Cecil Bullard  Yeah. [01:16:25:27 - 01:16:26:03] Lucas Underwood  Yeah. [01:16:27:21 - 01:16:30:28] Cecil Bullard  Until you can't walk anymore, then we'll think if we need to do something, [01:16:30:28 - 01:16:32:18] Lucas Underwood  we'll get you a wheelchair then see. [01:16:32:18 - 01:16:39:16] Cecil Bullard  Yeah. Yeah. That'll be great. You can get one of those little things. Yeah. Yeah. Thank you. [01:16:39:16 - 01:16:49:19] Lucas Underwood  My dear friend Rick white, when he hurt his back had a scooter that they read him around on at Apex and I've never let that go. I just rubbed it in all the time. [01:16:49:19 - 01:17:00:26] Cecil Bullard  You know, I had a, I had a foot surgery three years ago before Apex and I was, I was on a scooter for Apex and yeah, not, not fun. I'm really not fun. [01:17:00:26 - 01:17:18:13] Lucas Underwood  I bet not. So look, when we talk about this testing thing, I just want to point something out about this because I think it's so important when we look at that medical field, they see value in the test that they're going to do because they know what test needs to be done. [01:17:19:18 - 01:17:52:23] Lucas Underwood  They're in charge of charging you for that test, right? They decide what test has to be done. They put it on there. It gets billed to you and then the thing happens, right? Yeah. I think what happens in our industry is there are so many people who do not understand the service advisor and the owner or the service manager do not understand the skill, the talent, the tools, the ability, the time it takes to properly diagnose an automobile. Well, and so it's, it's different for them to stand up there and say, this is $400, but that's why I do the testing routine. [01:17:52:23 - 01:19:21:25] Cecil Bullard  That's part of the problem with our industry. So if we look at, at a doctor, a doctor cannot afford to just go set your arm, right? Yeah. The bone is sticking out. You know, I know I've, I've got the scars to prove it, blah, blah, blah. Bone is sticking out. The doctor says we need to do some testing to find out what's going on because we need a course of action. All right. Now, if they had just set my arm at the time because the bone was sticking out, then I wouldn't have use of my wrist. Okay. Because it was, the bone had shifted when it broke. All right. Now, and they needed to find that out. And, and in the medical field, they cannot afford to set that bone and then later have me sue them or come after them because I know I now, I now no longer have use of my wrist in the automotive field. We don't seem to have a problem with, well, that guy wasn't right. Okay. And we, we even, we even, we propagate this idea that there's too many guys out there that aren't right. Well, yeah, because we're not giving them the tools or the necessity to run the testing to be right or the time when you, when you have a free, Oh, by the way, I have an hour. Man, you've spent three hours on that car. [01:19:22:25 - 01:21:03:07] Cecil Bullard  How come, how come? What is it? You know, well, let me pull something out of my behind so that I'll get you off my back. And then, well, wait a minute. That guy was wrong. Now the shop is paying for it or the customer is paying for it or whatever, because we didn't do the testing in the front because we didn't value it because we didn't understand the liability that we have on the other side of that. It's a, it's a problem that is bigger than we think. And it's been going on for a very, very long time. Don't get me wrong. There's some guys out there working on cars that shouldn't be working on cars, but there's a lot of guys, when you put someone in a position for their family to starve or them to cheat, what do you think they're going to do? Let their family starve. Yeah, they have to. Right. And so when you're not charging for your text time and, and I don't know if, if Mike is here or not, but if he is Mike, don't tell me you're not charging for diagnostics. If you raised your labor rate, you are charging for your diagnostics. You're just charging for it in a different way. So now we got that out of the way. All right. But if you're not, if you're not charging for your diagnostic and, and you're asking your tech to do that for free, or you're paying for that yourself somewhere, there's a cost. There's either cost to the customer in poor diagnostics or incorrect answers. There's a cost to the, to the, the owner of the company, the company. And if there's a cost to the company, there's a cost to the employees of the company. And that's one of these things why we have techs constantly complaining about how poorly they're treated. You know, is it fair? [01:21:04:12 - 01:21:29:24] Cecil Bullard  You call me, Hey Cecil, I've got this Toyota Camry that, you know, 2014 and it's got this weird blah, blah, blah. What's it going to cost? Right? Oh, well, you know, we're going to need to. We need to do some testing. And so we start at $300 and that'll be applied toward the testing. And if we can solve the problem with that, we'll certainly solve the problem. You come in, it's not even a damn Toyota. [01:21:30:24 - 01:21:46:02] Cecil Bullard  Right. Yeah. And you show up with a, I don't know, you show up with a Nissan and you don't even know what you're driving and you want me to tell you on the phone what that price is going to be to fix something that I have no idea what it is or, or anything. [01:21:46:02 - 01:21:55:27] Lucas Underwood  But our industry set that expectation, right? Our industry has created that expectation in consumers and, and, and we, you know, Dutch is always bust about us being a commodity. [01:21:55:27 - 01:22:24:05] Cecil Bullard  Yeah. We keep propagating that. And you know, some of it is because we have egos and our egos won't let us get out of the way of ourselves. And, and, and some of it is because we don't, we don't get it, right? We really don't understand the, the financial aspects of the business or the, the, uh, uh, liability we have or any of the, you know, a few other things. And, and, and some of it's just probably plain ignorance. [01:22:24:05 - 01:22:43:28] Lucas Underwood  Okay. Spicy, spicy perspective coming in here. I think some of it is because we're too stupid to have our own thoughts. So we go and we listen to some big wig coach who is in a metropolitan area who has thousands and thousands of clients that they can pull from. And, and we don't realize that what we're doing is basically market manipulation. [01:22:45:00 - 01:23:01:28] Lucas Underwood  And, and we don't care that it devalues our industry as a whole. We don't care that it damages our industry because all we care about is making enough money to sell the shop or do whatever we need to do. We don't care who it upsets. We don't care who it hurts because all we care about is our shop. All we care about is the money. [01:23:01:28 - 01:26:37:16] Cecil Bullard  I think, um, when you look at, at, at human beings in general, um, certainly there is the trap of I'm only doing what's best for me. Yeah. Okay. And, uh, right now, you know, someone hangs this sweet carrot of if you get 10 locations, you're going to get 16 X and, uh, and they stay. And by the way, you're going to get a really nice VC company that's going to buy your company for top dollar, and then they're going to take care of all your customers and employees, just like you would. Uh, you know what? I will, I was born at night, but not last night. Okay. So, so yeah, we're. And by the way, should we be doing what's best for us? Right. Yeah. So on the, on the chart of, of, um, uh, what's important, uh, my chart is, is Cecil's relationship with Cecil. Okay. Then it's Cecil's relationship with God. Then it's Cecil's relationship with his family. And then it's Cecil's relationship with his business. And then it's Cecil's relationship with everybody else. Right. And the, and the reason why that has become that over the years, because it wasn't always that was because if I'm not happy with me, I won't be happy with anything else or anybody else. I have to like me. I have to understand me. I have to know that with all the, all the warts and all the other stuff, you know, the temper, the whatever, that I'm a good guy and I'm trying to be a good guy and I'm trying to, you know, et cetera. And so I like me and, and then I need to have a relationship with God, whatever that is, so whatever your. You know, you may say there's no God, Cecil. There's a, there's a being or some science or something. Okay. Whatever that is, you have to have a relationship with it. You have to understand how you fit in the world. Right. And then I got to make my wife, uh, mostly happy. Can't make her all happy. Can't make my kids happy, but I got to do my best for my family. And then it's my business because there's an awful lot of responsibility. So with that nature that we have, are we going to look out for ourselves sometimes more than we probably should? Yeah. You know, I think it's, it's inherent. What, what gets me in our industry is that I almost dread going online anymore because 90% of what I'm hearing is negative. Yeah. And, and I, in this industry, this industry has been good to me. All right. Uh, I was, uh, 19 dropped out of college, came home, started as a tech for my dad. I was making 50,000 the first year I was working as a tech and I got news for you. I didn't know squat. Right. And, and then I became a service advisor and a manager and, and eventually I owned shops and sold those. And then I started a coaching company and now we're, you know, we're expanding and doing other things. And, and the industry has got me here. And got me through, I don't 45 year, 45 tough years with four kids. All right. And, and where else can that happen? You know, someone that drops out of college that really knows very little high, high intelligence, high ego, right? But other than that, not much going for me. Uh, and, and I end up here, this is a great industry. There's more opportunity in our industry right now than there's ever been. And you know what, if your owner is treating you like crap, [01:26:38:18 - 01:26:40:11] Cecil Bullard  you know, how many shops need a tech, [01:26:41:11 - 01:26:52:14] Cecil Bullard  right? And so don't sit in the, excuse me, do not sit in the pile of shit and then complain how stinky it is. Right. Get out, [01:26:53:14 - 01:27:43:19] Cecil Bullard  shower yourself off, go get another job somewhere. Because I know right now I could tell 50 shops, if they could find an ATEC, they'd be paying that ATEC as much, almost as much money as they wanted. And probably a lot more than the average in the industry and, and really giving them a great place to work with all the support they need, all the tools, all the equipment, all the education, all the training, et cetera. And then I understand what you were saying about like the coach. Sometimes we have these companies that are telling you what you want to hear. Yeah. Not what you need to hear. Okay. Absolutely. And, and, and I think, you know, it's probably a good thing that I'm not God, frankly, cause I don't have the patience or the understanding and I might do some, [01:27:44:24 - 01:28:15:15] Cecil Bullard  I might do some really crazy bad things because there are people in our industry that, you know, if I had the, if it was up to me, they wouldn't be in our industry, but that competition, that, that knowing that that's out there drives me harder every day, right? Yeah. It makes me want the Institute to do better, to do more, to, to have more impact, to, to help more people be successful. Right. [01:28:15:15 - 01:28:34:29] Lucas Underwood  Here's the thing is that those people, okay, let's think about this for a minute. They know, right? Those people are intelligent enough to know what they're doing. They're intelligent enough to know what the outcome is. Um, Mike Allen says he wants a list of people that sees with Smike. Mike's at the very top of it. [01:28:34:29 - 01:28:37:05] Cecil Bullard  No, he's not. He's like fifth on the list. [01:28:38:17 - 01:28:38:23] Lucas Underwood  Okay. [01:28:39:28 - 01:28:43:19] Lucas Underwood  Um, uh, now I need to, oh man, this is going down a dark tunnel here. [01:28:45:20 - 01:28:56:15] Lucas Underwood  But I, you know, look, I'm just going to say like, I think that, that those people know, and they know that the impact they're making on the industry. We pick on Mike. Mike really does. [01:28:56:15 - 01:29:01:00] Cecil Bullard  Mike's a easy target. Thanks. And thank you for being that target, Mike. [01:29:01:00 - 01:29:09:08] Lucas Underwood  Yeah, absolutely. And he's, he is working. I see his efforts behind the scenes all day long of like teaching people and trying to lift them up and, [01:29:09:08 - 01:29:27:23] Cecil Bullard  and, but you, you have a big responsibility when you have the ear of the industry. Okay. And if you're going to be an industry influencer, there's a responsibility, not just to provoke, but to educate and to help. [01:29:28:28 - 01:29:39:26] Cecil Bullard  Okay. And if you're, if you're provoking for the sake of, um, uh, hits and likes and crap like that, that's problematic. [01:29:39:26 - 01:29:42:05] Lucas Underwood  That is not why Mike's doing that. [01:29:42:05 - 01:29:44:15] Cecil Bullard  No, I know what Mike's up to. [01:29:44:15 - 01:30:00:18] Lucas Underwood  I, yeah, what Mike is up to is he's just trying to meet his brother's level of this success. I mean, his brother was this super successful pilot and he did all these amazing things and Mike has always felt a little bit less than because of that. And so Mike is working really hard to get to the next level. [01:30:00:18 - 01:30:39:16] Cecil Bullard  Do you know where we, do you know what we have to compare ourselves to? If you do this, right? You compare yourself to yourself. That's it. Amen. I, if I, I will never be the man my dad was. Okay. Um, he was stronger than I am physically, uh, till the day he died. He, I will never be him. Okay. And there's good and bad about that. And there's a lot of people out there that I admire. Okay. But I'm not going to be them. I hold myself to my own standard, right? It's my standard for me. I don't, yeah. [01:30:39:16 - 01:31:06:00] Lucas Underwood  I've got to ask this question. Okay. This has nothing to do with diagnostic testing and it's something that I think I have personally struggled with a little bit, um, and something that I think about often when, when we give advice, right, it's rooted in our belief system. It's rooted in, in who we are, but I take giving advice to other people very seriously, and I take lifting them up and getting them to a better place very seriously, [01:31:07:03 - 01:32:07:05] Lucas Underwood  when we look at, at people giving some of this advice and, and I, I think they genuinely believe that they're doing what's right. I think they genuinely believe they're, they're doing the right thing for other people. See, so how do you judge that advice? How do you know that you're leading them in a right direction? Because like these, what I keep seeing is I see these people, they're business owners and they're, they're lost, right? They don't know where to go. They don't know what to do. They don't know. And, and many of them pull from many different facets and they get information from lots of different people. But sometimes someone will attach to a very specific person. And what that person says is the grace and they believe everything they say. My fear is that my belief system may move their morals or their values in a different direction that doesn't align with who they are. And I take that very seriously. But I don't, how do you avoid that as a, as a coach? How do you make sure that you're not infringing on their belief system? [01:32:07:05 - 01:33:31:20] Cecil Bullard  Do you, do you remember what I, I, I started out with in, and that is, um, Cecil has to like Cecil and then God and family and et cetera. So, um, you know, I judge the success of what we do with clients by their success, right? And I always said, you know, we, we can influence, um, we can't, I can't make your decisions for you. I can ask you what I can, I can tell you what I would do. Um, I can tell you also as a coach 20 years ago, I was a lot harsher and a lot more imagine that right. Uh, and a lot more, um, you got to do this and you got to do that. There were, there were a lot more definitive statements. All shops should, all people should blah, blah, blah. Uh, those, a lot of those things have disappeared from my, from my vernacular, I look at the, at what the Institute for all the clients that we have served and all the clients we serve and the success that we have. And I judge my success by that success. I also judge my success by being able to look at myself in the mirror in the, in the morning and, and, and like what I see, even though it's, it's a little flabbier, a little older and a little whiter. [01:33:31:20 - 01:33:33:05] Lucas Underwood  Well, saggy, the old nine yards. [01:33:33:05 - 01:33:34:09] Cecil Bullard  Yeah. All that. [01:33:34:09 - 01:34:34:01] Lucas Underwood  There's a, there's a great question that just came up and I'm going to take a stab at this, he's going to pop it up on the screen for us because I'm wondering about the best ways to present a higher cost for Diag to customers. I always have a hard time, especially if we end up having to send it elsewhere because we don't have a special tool or software. We go as far as we can. Then we have to stop sometimes medical field. It's not a big deal to pay a bill to one doctor after they tell you they need to send you to a specialist, but in our industry, it feels like we've just failed. Now, listen, I'm going to tell you that for me, I'm judging that situation very early on. Okay. I'm not taking on things that are out of my wheelhouse and I have learned my lesson. And listen, Cecil, this is something you've seen in my shop. If the advisor is not astute, automatically, if they don't have that technical knowledge, if the manager doesn't have that technical knowledge, it can be very difficult to weed those out. But you have to have a technical team that says, "Hey, I believe this is something that we shouldn't get into. We need to get this out." There's things that require some treatment. [01:34:34:01 - 01:35:55:10] Cecil Bullard  But I don't, I would, in a way, I disagree with you because we need to define what our jobs are in the business, right? If I'm the owner and the manager of my company, what's my job? To provide my people with the things they need to be successful, goals, org charts, job descriptions, tools, education, et cetera. Am I the one making the decision as the owner that we're going to take that job or we're not going to take that job? No, I'm not qualified. I haven't worked on cars in 16 years. Okay. There's no grease under my fingernails. There's, you know, the scars I have are well healed and there's no fresh stuff going on. Is it the service advisor's job to make that decision? No, no, no, it's probably not. It's the tech's job. This is beyond our capabilities. And by the way, can the tech do that if we haven't charged some time up front to determine that? And maybe we need to develop a list of specialists in our area that we can say, "We need to send you to a specialist on this type of a car." And not feel bad about doing that because that's what's best for the company. That's what's best for the client and the client's vehicle. It's not to bring it in and try to mess it around and, you know. For sure. [01:35:55:10 - 01:36:32:07] Lucas Underwood  But, but I mean, here's, here's the thing. A 1993 Mercedes SL shows up. It's KJET. It's one of the worst injection systems ever built. Somebody's going to yell at me for saying that. It's terrible. It's awful. You look at that car and you say, "Hey, I don't work on cars that are older than 20 years old." "Hey, I don't work on Mercedes that's this type of fuel system." I don't, right? Like there's, if we know, right? If I know there's no way I'm going to work on that car, I know better. I have learned my lesson. I have paid the price for it. I'm not going to take that car. [01:36:32:07 - 01:36:41:12] Cecil Bullard  As techs in our industry, we judge ourselves by being the guy that can fix everything and have all the answers. [01:36:41:12 - 01:36:45:10] Lucas Underwood  I'm over that Cecil. I am so over that. [01:36:45:10 - 01:36:45:25] Cecil Bullard  Me too. [01:36:46:25 - 01:37:06:01] Cecil Bullard  Someday, hopefully we mature enough to understand that that's, you know, that there are things in our life that we're never going to do, right? I'm never going to fix every car. I'm not going to fix every client. They won't, you know, I, I've got, believe it or not, there are people that won't listen to me, right? [01:37:07:24 - 01:37:49:25] Cecil Bullard  Sometimes I'm like, "God, you've hired us to help you. We're telling you what to do." And yet you won't go do it, right? Right. And again, I can only have influence. So I think, yeah, I think we need to decide kind of upfront what our roles are and what we're willing to do and what we're not willing to do. And the better we make that, the clearer we are, then the better we can focus our business on being more successful as opposed to, you know, all the crap. And I got to tell you, it's, it's really hard when you have no cars in your shop to say no to somebody that's bringing in a Mercedes with a K-Jet system or whatever. Right? [01:37:49:25 - 01:37:56:05] Lucas Underwood  No, it's not. So I would rather be broke. I would rather not pay my bills this month. Okay. I'm just telling you. [01:37:56:05 - 01:38:23:07] Cecil Bullard  It's hard for most people to, when they think, again, if you think, if you judge yourself on your, your prowess of fixing cars, and now all of a sudden you're making a shift into ownership or something, and you have to judge yourself now on the success of the people that work for you, not, and your clients, not on your own ability to, to fix cars. And that's not an easy shift to make. [01:38:23:07 - 01:38:37:07] Lucas Underwood  I agree. And that, that was one of the hardest things for me to do because the things that I saw as easy, the things that I saw as, Hey, just go do this. I recognize other people don't have the same abilities that I had. Now, I don't have the ability anymore. [01:38:38:15 - 01:39:34:28] Lucas Underwood  But they were easy for me. And so I would judge the situation based on my knowledge, right? The curse of knowledge. I would talk to clients on the front counter based on what I had experienced and got myself into trouble many times. Now I'm going to tell you, be prepared. Here's where I am with this. What I do is I bring them in for a level one testing routine. And I just explained in 90% of all cases, I'm able to determine the cause or causes of your concern. Other 10% of cases, I may have to refer you to a specialist or do additional testing. I will never, ever, ever change my estimate from this price. You will stay in control of the entire process at all times. But I may come back to you. And if you are one of those 10% cases and let you know, we have to do additional testing or you need to go to a specialist or you comfortable with that. And so I, you know, I made a video last night talking about this until you've been to a shop that throws parts at your car and can't actually fix it. And you just spent $3,500 trying to change all these parts and you still have the same exact problem you went in with. [01:39:35:28 - 01:39:40:05] Lucas Underwood  You listen, they have no issue paying for proper testing at that point in time. [01:39:40:05 - 01:40:33:04] Cecil Bullard  And those are my clients. The least expensive way to fix your car is to have someone that knows and understands that vehicle, inspect it, do the proper testing, create a diagnostic, a diagnostic process, plan for it and pay for that. That's the least expensive way to fix your car. And this, the stuff we do in our industry, like taking it over to, you know, one of the parts houses and they're going to test it for free and then sell you an oxygen sensor and you're going to bring it in and I'm going to put it on your car. Can't, can't make that work. Right. I, and we, we have to stop as an industry doing those kinds of things. And we have to, and, and those of us that are in the industry that are being affected by that, we should be fighting that tooth and nail. Yeah. Right. [01:40:33:04 - 01:40:54:18] Lucas Underwood  Yeah, absolutely. Absolutely. Got an incoming question and I vote. I know which one it is. And it's Mike Allen saying, are you super clear if you have to pump this to a specialist that you're still charging? Yes. Now listen, I've had issues with advisors not being super clear, but I am super clear and I am very, very transparent about that. [01:40:54:18 - 01:41:24:15] Cecil Bullard  And what I want to, what I really want to teach my advisors is this. We need to be as clear as, as I mean, crystal clear about what the costs are going to be and what's going to happen with our clients. And by the way, if I want a client to argue with me about the cost, do I want that to happen before I work on the car or after my tech is spent two hours on the car and created a plan, right? And, and what happens a lot is the advisors, we have a lot of. [01:41:25:23 - 01:42:43:22] Cecil Bullard  Unqualified salespeople in our industry. We're not really salespeople. Okay. They're not really advisors and, and they're, they might be the nicest people. They might be all kinds of things, but they're not really advisors and they have a fear, I don't want to have this conversation because it's going to be a potential to have that person be mad at me or have that person take their car away or whatever, and they may walk away and not like me. Right. And, and, and so we're vague. We're vague about our answers. We're vague about what we're going to do. We're vague. How many shops have you walked into that have a very good script about Diag and what they do, why they do it, what the costs are, why those costs are the costs and what, what is likely to happen and what could happen. You know, how many shops have that script that your service advisors know and understand. So that customer is right off the bat understanding what's really going to happen and why it needs to happen that way. I would tell you for me, like sales and building value, it's so easy, but it is not easy for the average service advisor because they've been taught how to do that and they don't have the experience to do that. Right. And so we, yeah, we, we need to, yeah, we got to clean that up. [01:42:43:22 - 01:44:28:21] Lucas Underwood  You know, look, we, we pick on Mike, but, but let's be honest about why Mike does a lot of what Mike does in this instance. And it's because Mike needs a competitive advantage. He is, he is in a very, very heavily saturated area. There's a lot of shops around him. There's a lot of people around him too, but he uses this as a tool to try and drive more people in the door. He uses it to set himself apart from the rest of the crowd. I use something completely different, right? Like for me, I'm using the fact that we can test anything. I'm using the fact that we have abilities nobody else has. And we have those abilities because we pay our guys to learn this. We pay our guys to go to training. We have this set up so they can develop these skills and we have the equipment and that costs money, right? I understand like in their eyes, a lot of times it's like, Hey, they don't really know that they're still paying for it. They don't understand that it's in the labor rate, but to me, like, I feel like that devalues the industry as a whole. I feel like it makes it look like this should be a free service. You know, just two weeks ago, we had a car in the shop that, that came through and he called somebody else and they, they were going to do the job we were going to do for $700 for $240. And they're telling them about how we're ripping them off. They've never heard of a coolant service. They've never heard of this. They've never heard of that. And then we look at our industry as a whole and it's like, Hey, this guy's over here talking smack on an industry standard just to talk smack about it. I think if we could align ourselves, if we could get our industry moving in a more similar direction, where we're, we're making it better about our actions in our shops, our single shops at a time, we have a chance at getting this industry to where it's seen as a professional industry. [01:44:28:21 - 01:44:34:01] Cecil Bullard  So let me ask you, let me ask you a question. I got, I got a couple of points, but let me ask you this question. [01:44:35:22 - 01:44:49:09] Cecil Bullard  We're going to go somewhere and have a steak. Yeah. All right. And they've got a, uh, I don't know. It's $120 steak. Yeah. Um, but they also have a $30 steak and they're the same steak. [01:44:49:09 - 01:44:50:04] Lucas Underwood  Yeah. [01:44:50:04 - 01:45:00:22] Cecil Bullard  Okay. Does that, did, would that even play? I mean, would, would anybody at all look at the $30 steak and think that's the $120 steak? [01:45:01:23 - 01:45:15:16] Cecil Bullard  No. Right. So if somebody comes into my shop and we're going to charge them $700 for whatever, right? Uh, Mike, that's my imaginary shop. Okay. Um, I don't own one. I'm thinking of buying one just because you put, you goaded me, [01:45:15:16 - 01:45:18:00] Lucas Underwood  but no, I missed this. [01:45:18:00 - 01:45:55:09] Cecil Bullard  But, but, um, uh, if I'm 700 and they call and say, this guy is, is saying he doesn't even know, never heard of this and he's going to charge $240 for the same thing, you know, my answer would be it's not the same thing. It can't be the same thing. Because if he, if he knew what he was doing, if he understood his business, if he understood the time it was going to take to properly diagnose and fix this car correctly, he'd be charging you $700 also. And then I want to, I want to play on something you said. Mike uses this for competitive advantage because he's in a saturated place. [01:45:56:13 - 01:47:28:26] Cecil Bullard  Boo hoo. I mean, every, you're, you're somewhat unique, right? In your out in the country and you're kind of further away. There's a two thirds of the shops are in saturated places. And there are a lot of guys that aren't using, well, we don't charge for diagnostic as their competitive advantage. And they're doing just fine. I know they're my clients, right? Um, I, I always talk about this stupid book. I'm going to write that Cecil, you don't understand is the title, you know, I love it. You, you don't, you don't understand Cecil. Um, my shop had 41 shops within a mile of it and two dealerships and we were $58 higher than the next shop and we were the busiest shop. We had the happiest clients, the most satisfied. Uh, we, I believe we were the most profitable, although I didn't see all the other shops, P and L's. I did see some of them because I was, you know, that's when I started my coaching career. But, but I, I, I don't need to do that for a competitive advantage. I need to take great care of my clients. I need to help them understand why it costs, what it costs and how they're paying when somebody says, you know, I can get it done for 240 and you're going to charge me 700, you must be ripping me off. I have to say, wait a minute. Time out. No, that's not true. Because if you and I go to the restaurant and I ordered the $120 steak and you order the $30 steak, we're not getting the same steak. Okay. [01:47:30:04 - 01:48:17:23] Cecil Bullard  And in, in, intelligently, internally, we understand that emotionally. We don't necessarily get that. We have to help our clients take their understanding and create emotional intelligence around that, uh, with what we, we charge and why we charge it. And I would say that most shop owners understand that we, or at least believe that if the client comes to them, the client is going to get a better repair, a better job, we care more, et cetera. And we should definitely feel that way about it, but a good salesperson helps the client take their emotion, their mental intelligent understanding and create emotional understanding around that. [01:48:17:23 - 01:49:58:04] Lucas Underwood  Yeah, absolutely. And I think that if we, if we are not doing that, and so it's your job as a coach to do that for us, it's our job as a business owner to do that for, for your people, for our people and our people's job to do that for the client coming through the door. And I genuinely see that if we don't start taking moves to move our industry in that direction, as far as educating the consumer about the value in what we do, that we are professionals, right? And see that, that, that's the thing that trips me up on this. Because I can look at Mike's shop and say, that's my friend's shop. I love him. I care about him. I want the best for him. And if that's what's working best for him, so be it. He can do whatever he wants. The thing that, that hems me up on that is that I know that it has a detrimental impact to our industry in the longterm, right? There's no ifs, ands, or buts about it. We've seen what it does. We see what the code scan from AutoZone and Advanced Auto Parts does to our industry. And so we know that not charging for that testing makes it look more like a commodity. Right. And I'll never forget. One of these coaches we're talking about was on a podcast a while back and he said, man, he said, I'm a retailer. I'm a retailer. I don't care about the industry. I don't care about any of that. I'm a retailer. I'm here to make money. And I'm like, but, but we're not retail. We're professionals. This is our job. We are here to advise, consult, provide information to the consumer, help them make an informed decision about one of their most expensive purchases that they'll ever make in their lifetime. Right. And it's not just about money to us. [01:49:58:04 - 01:50:16:05] Cecil Bullard  And if that customer takes care of their vehicle, that vehicle will service them and service them well for a very, very long time. Now, now here's the, here's the other thing. And I think this is like super important. And we have to stop complaining. [01:50:17:11 - 01:50:48:22] Cecil Bullard  We have to stop talking. I'm not, not talking about the bad stuff. And, and, and I can't, whose actions can I, can I change? Luke, Lucas, can I make you do something? No, I can't make you do anything. I can only change my own actions. So we, if we want consumers to understand the value of what we do, we have to start talking like what we do has value, not like what we do is crap. [01:50:49:22 - 01:51:04:17] Cecil Bullard  And, and there'll always be some bad guys out there. We can't, we can't help that. We can't make that go away. You know, um, like I said, it's a good thing. I don't have that power because I would do some, [01:51:04:17 - 01:51:06:07] Lucas Underwood  there would be some people, uh, [01:51:07:07 - 01:51:08:03] Lucas Underwood  burning crisp. [01:51:08:03 - 01:52:23:22] Cecil Bullard  Yeah. But, but, but I can be as positive as I can be and work towards a better industry and, and try to bring people together to, to work towards that better industry, I can influence again, what we say on our podcasts and, and how we say it or what we say in our, um, our groups and how we say it, I can influence that hopefully, but I can't change it all. I can only change as much as I can change it and work as hard as I can work. Um, I, we, we, we want to be seen as professionals as an industry. And yet many of us don't act as professionals and we need to, we need to turn that corner. Yeah. Okay. And whatever that takes, I mean, if it's a, if it's a badge that we wear a star on our forehead, a tattoo, whatever, whatever that's going to take, I'm for it. As long as we change the conversation and we start moving towards, you know, becoming in being the professionals that we know we need to be and that we know we should be, that's what we, that's what I'm for. [01:52:23:22 - 01:53:29:05] Lucas Underwood  You're exactly right. And I think that it takes experience. I think it takes commitment to trying to do the right thing, focused on doing the right thing. And, and sometimes it has to be, you know, I, and I'm with you, right? Like I've, I've really shifted over the past couple of years from, Hey, I'm primarily focused on our industry and making our industry better, right? But I still have to be able to pay my bills. I still have to be able to take care of myself and my family and I have to be there for them and, and I've seen the impacts through other people's actions of what misaligned, uh, desired outcomes or misaligned intentions can do. And so I recognize that I have to align my, my family, myself, they have to come first, my business has to come first, but still yet, every decision I make in my business, I'm trying my very best to say, how can I improve this industry? How can I make this industry a better place? Because one day I have this vision that I'll maybe my son owns this shop and I want his life as a shop owner to be easier than mine, because I'm not going to lie. This has been a slog. [01:53:30:05 - 01:53:30:11] Lucas Underwood  Okay. [01:53:30:11 - 01:55:23:25] Cecil Bullard  I'm just saying you like it. I mean, that's the other part. You know, we, we, we go through our lives and, and you know, I, I'm not, I always say I'm not supposed to be in this industry. I wasn't, this wasn't the plan. And, and here I am, you know, 44, 45 years later and here, you know, here I am. And I've been in this industry and, and, uh, it's been good to me. It hasn't been easy. But you know what, the hard part of it has, what's kept it interesting and, and make me strive and all of that. I don't, you know, I don't, I don't think there's a perfect anything and, and, you know, thank you, who, whoever's in charge of the universe for doing that to us so that we, so that we know how to strive and that we continue to strive. Um, I've had a great life. I've enjoyed my life. Uh, I'm going to hopefully enjoy it for another 20, 25 years and, and, uh, continue to try and influence, um, the industry to be as professional as possible. And, uh, I just, I really want to go to the changing the industry blog and all the, the, you know, the group and, and I want to see some people say, man, you know, my owner Lee is just a great guy. And man, this is a great shop that I work in. And there's such great opportunity to be a tech in this industry today. You could almost write your own ticket. And I'd love to see some owners go in there and say, you know what, man, it, it's a struggle, there's some bad weeks and occasionally there's a bad month, but overall, man, what a great industry we work in, because if we can't, if we can't talk about it that way and be that way with it, the public is never going to understand why they pay us a nickel. Yeah. A hundred percent, a hundred percent. If we get, we got to get more positive focused in this industry. [01:55:24:25 - 01:55:45:28] Cecil Bullard  And, uh, so look for the, uh, automotive industry initiative coming out soon, which, uh, is the group of, uh, people we put together and we're going to be putting more people into that pile to drive the industry towards more professionalism and towards, um, worse, uh, to be more solidified and more positive. [01:55:46:29 - 01:55:47:03] Cecil Bullard  Absolutely. [01:55:47:03 - 01:56:17:17] Lucas Underwood  It's going to be great Cecil. Thank you for being here today. Everybody. Thank you for, for being part of the conversation. Our dear friend, David over at inbound is going to get all kinds of diagnostic questions because the email says support at call inbound. So, you know, David, listen, you just answered the best you can. We'll riff off of it next time. Okay. So, uh, you know, I'm really excited about the things that are happening and the moves that we're making and even, even little old Mike Allen over here, his efforts in the industry have been huge as well. [01:56:17:17 - 01:56:21:13] Cecil Bullard  I'm going to have to give him a big old wet kiss on the cheek next time I see him. [01:56:21:13 - 01:56:49:14] Lucas Underwood  So that's it. He would enjoy that very much. So, uh, but I am so thankful to be here with you today, Cecil, and I can't wait for the next one. We got another one coming up next month and, uh, it's just been a blast. And if you guys have any additional questions, make sure that you email over to the Institute and we'll try and answer those next time on our next AMA with Cecil Buller. Cecil, thank you, sir. Thank you, Lucas. Have a good day, buddy. Love you, brother. Love you, man.

204 - Part 1: Using AI in Your Shop to Increase Performance

204 - Part 1: Using AI in Your Shop to Increase Performance May 6th, 2026 - 00:59:50 Show Summary: Artificial intelligence is reshaping how auto repair shops operate in practical ways. Jonathan Seitzer shares how AI can improve communication analyze data and save time on daily tasks. He explains a simple framework of rent it feed it and put it to work to help shop owners get started. AI is positioned as a tool that multiplies performance not replaces people. Real demos show how shops can create better customer messaging and gain insights from their data in minutes. The conversation also highlights the need to review AI outputs and use it responsibly. It closes with a look ahead at AI agents and how owners can begin experimenting today.   Host(s): Jimmy Lea, VP of Business Development   Guest(s): Jonathan Seitzer, Owner, Dempsey’s Service Center   Show Highlights: [00:00:00] – Introduction to AI use in daily auto shop operations. [00:02:35] – Background in finance and technology applied to auto repair business. [00:06:20] – Three ways to use AI rent it feed it put to work. [00:08:17] – AI acts as multiplier not replacement for shop owners. [00:10:21] – Simple AI tools improve customer communication and service descriptions. [00:15:02] – Always check AI outputs since mistakes and errors can happen. [00:19:00] – AI helps create clear customer talk tracks from technician notes. [00:30:16] – AI quickly analyzes parts data saving hours of manual work. [00:37:31] – AI summarizes content into audio saving time each day. [00:45:21] – Use AI internally while maintaining trust with customers.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/8_dcnz_4csE   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Jimmy Lea: Hey, good afternoon, friends. Depending on where, when you are joining us, it could be morning, afternoon, or evening. Good to see you, my friend. I'm glad you're here. Glad we are gonna have this conversation today as we talk about the future of our industry, and how does artificial intelligence really fit into our day-to-day operations? What does that look like? This is gonna be an interactive conversation. What do I mean by that? No, you're not gonna come on camera. No, we're not gonna unmute your microphone. Go to the comments section. We're live streaming on Facebook and YouTube and StreamYard. Go to that comments section and type in there your questions, comments, or concerns. In fact, go into that comments section and type in where you're joining us from, the name of your shop. Love to give you a shout-out as we talk about this industry that we love that's doing so well for us. And yeah, drop in your name and where you're joining us from because it's super exciting to be here with you, friends. It's super exciting. First and foremost is the current coach for our guest, Mr. Wayne Marshall, CEO of GEAR Group Holding, and he is joining us from Iowa. Good to have you with us, Wayne. Thank you for being here, brother. Also Steve from B&C Auto Center in San Jose, California. We've got Peggy from High Street Auto Repair, Jefferson City, Missouri. Jeff from Miller's Automotive, Orange Park, Florida. Jeff Byrne from German Tech Motorworks, Louisville, Kentucky. And let's see, Fernando, Rohrehard Park Transmission, Northern California. Evans from Evans & Lukes in Columbus, Ohio. Evan, good to see you again, brother. How you doing? Oh, that's awesome. And Justin Pepper, Quality Auto Repair here in Oklahoma City, Oklahoma. Nice. Glad you guys are here. Thank you for those who are vocal and know where that comments button is. This is gonna be so much fun. We're gonna have such a great conversation here. Joining me today is John from... Oh, one more shout-out. Todd from Atlanta Speedworks in Gainesville, Georgia. John joins us today from, where are you joining us from? Jonathan Seitzer: Newark, Delaware, Dempsey Service Center. Jimmy Lea: Dempsey Service Center. And John is a very recent purchaser, a recent joining the ranks of ownership, of shop ownership, and he joins us from computer industry, the computer world. What's your background, John? What qualifies you as a computer surgeon? Jonathan Seitzer: Prior to my move to the automotive industry, I was the head of product at Moody's Analytics for some of their suite of compliance products for, for their banking and government services. Prior to that I was at JPMorgan Chase for 10 years in various technology roles. I am not a developer. I live in the product and business analysis world. So for those of you shop owners out there, you should think of me a little bit like a service advisor in my last life. My job was to stand between my customers and my my software developers, help understand what the customer needed it, translated it into something the software developers could build, and then get that information back to the customer when we had a solution for 'em. Jimmy Lea: I love it. I love it, Jon. This is awesome. Love that you come from the world of computers, and I guess technically we could call you a financial whiz. Jonathan Seitzer: You c- you can call me all sorts of things. Jimmy Lea: Yeah. I heard JP Morgan Chase and a lot of financial institutions you were talking about. Congrats on that, that career, that lifespan that you had there in, in that industry. And oh, my gosh, look, we've got a few more shout-outs. Brandon from Pete's in Topeka, Kansas. Todd Compton's Automotive in Charlotte, North Carolina, and Lance Lupe joining us from... Lance, I, I can never remember where you're at. I think he's in New York. It might be New Jersey. I think it's New Jersey. Anyways, Lance is here with us as well. Jon so excited with your background. We had a great conversation at MARS in last October. Looking forward to another MARS conference, Marketing for Automotive Repair Shops, coming this October. Our conversation last October, we talked about, you talked about, hey, you know what? I do a lot with AI. I do a lot with the large language learning, and I really would love to share this with others in our industry and h- how they can use it, and what would make a difference for them. So let's help everybody else catch up to the conversation you and I had, Jonathan. How is it that you're using AI in your day-to-day? What are you doing? Jonathan Seitzer: So there's all sorts of different things. I'll actually, I have some demos we'll be showing in just a minute, but how about we head into the the presentation, and I'll walk you through the whole thing. Jimmy Lea: Yeah. The floor is yours, brother. Hey, so everybody, as you're listening to Jon, you've got questions, go ahead and type them into the box because as Jon is doing this demo on the different AI systems, it takes a minute to process, so that's a good opportunity for us to ask questions. So keep those questions coming in that comments box All right. Jonathan Seitzer: Awesome. Thank you, Jimmy. So hello everybody. Welcome. As said, my name is John Seitzler. I am the owner of Dempsey Service Center. We have been in business for 40 years here in Newark, Delaware. But as I said earlier prior to that I was... I've spent the last 15 years on Wall Street in various product and technology roles. And what qualifies me to talk to you all a little bit about AI is actually during my last stop, I was lucky enough in to release two different AI products to the market. One back in 2019 when we weren't really talking about AI all that much, and then again right before I left in 2025 we released our first agentic AI product into the market. I've got a fair bit of experience with AI knowing what it does, more importantly, what it doesn't do. And I just wanna get that information to you guys here. The fun part about this for me is I'm not here to sell you guys anything. I'm just here to help, and at the end of the thing I'll get you all my email. So in the event that you have questions, if you need help, if you're thinking about it, you want somebody to bounce an idea off, reach out. I am I am available. I look at AI in three different ways. There are three things you can do with AI as a shop owner. That's you can rent it, you can feed it, and you can put it to work. Now, in this demo, what we're going to do is I'm gonna... We're gonna talk about the first two. Put it to work is a big conversation. There's a lot of different things you can do, and there's a lot of different hurdles and jumps that you have to make to do it in a way where you can trust it. So we're gonna split that one out into another webinar in a couple weeks, so I hope to see a lot of you guys back there as we're doing that. But I think this diagram right here kinda, kinda illustrates, the amount of effort that goes into each one of this. Rent it, small and easy. Feed it, not as big as put it to work, but bigger than rent it. You're still gonna have to do some work. You're going to have to do some learning. And then when it's time to put it to work you have to decide really is the time commitment I'm going to spend making this happen worth what I'm going to get out of it? And some of you are going to say no, and I want you guys to know that's okay. I know everybody hears everything about AI. It's all over the news. It's everywhere. That do- and there's a fear of we might get left behind. AI is helpful AI is incredibly helpful. It can make you much more efficient. It can help you unearth things. But I think the big thing I want to get out of this to you is to help understand what the role of the AI in your shop actually could be. AI is not going to replace I don't think very many people here in the automotive industry. The, all of the whys for that is a larger conversation than I've got here. But w- how you guys should think of AI is not as, "Oh, this is, maybe I can replace one of my vendors at some point. Maybe I can replace, w- my service advisor," something like that. No. AI, or at least the way I use AI, is as a multiplier. AID, AI is PEDs for the shop owner that understands their operations and their data. It will make you... It will take a good shop owner and make them great. Y- you cannot at any point go I'm not doing, I'm not doing well. Let's chuck some AI at it, and everything's going to be fixed." It just doesn't work that way. So all that said, let's talk about the easiest thing you can do today with AI, and that's rent it. Now, what do I mean by rent it? Rent it is you all as shop owners pay for a number of services. And right now, because AI is a fantabulous buzzword, and every one of these services that you pay for, especially if they are a publicly traded company, is they're going in front of their investors, and their investors are saying, "What are you doing with AI?" And all of these companies are trying to figure out where AI fits within the products and services that they sell. So if you use QuickBooks, there's an AI assistant. If you used any of the Google Workspace or Microsoft Office products, there is an AI in there. Your shop management system, more than likely at this point, has an AI in there in some ways, and some of the uses are big, right? AI and Microsoft Excel as somebody who literally made his career at the start in Microsoft Excel coding stuff because, my old bosses who were around before Excel didn't wanna learn it AI can make, AI can do wild things in Microsoft Excel. Do I use a lot of them? No, 'cause I don't really need them. You know what I use when I rent AI the most? It's this that you see on my screen. So my shop management system has a a little improve button that I can use when my techs send me- what on the right, which is a very sparsely worded, all caps missing some verbs sometimes write-up about whatever it is that they're working on. Now, in the past, what we might have done was just copied and pasted that, and that's what the customer got to see, right? J- on their invoice. Now, what we can do is I can hit an Improve button, and it's going to run through that. It's going to try to determine the context, it's going to spit out just a nice paragraph. Is that the world's biggest time saver? No. Does it lead to a better experience for my customers? Yes. So I wind up using I wind up using that in the rented category, honest to God, more than anything else we're going to talk about today because I have, a fair number of techs, and none of my technicians like using anything other than short paragraphs in all caps locks. That's rented. Why is rented important? So when we talk about what my past life, right? My past life was f- my whole job was figuring out, "How do I put this into my tools?" So when you're renting your AI, one, you're not, it's not costing you really anything else because you're already, you're getting it as part of the service. Two, the AI that you are using has been thoroughly vetted, in many cases, by a team of people who are just like I used to be, whose whole job is to figure this stuff out and test it in every way. So the risk of you using it is much, much lower. That's an important thing to understand about AI is AI is not deterministic. It's probabilistic. And what I mean by deterministic versus probabilistic is AI uses probability to deter- to figure out what the next word it's going to say as it's writing a sentence to you. This, it's all math. Deterministic is literally, I flip a switch and the light goes off. I flip the switch, light goes on. It's determined. It will never be, it will always be one of those two things. The light goes off or the light goes on, and if it doesn't do one of those things, that means your light bulb's broken. So that's rented. Simplest thing you can do. The return on it isn't as big, but it can make your life easier if you're using things like the QuickBooks Assistant, or it do- it might do something as simple as make the invoices that your customers see a little bit better. Things you need to do when you're when you're renting it is, first off- Look through your tools. Who's offering this to you and where are they offering it? Determine the features they're offering, right? A feature in my shop management thing that cleans up things, that's super useful. Maybe they add AI somewhere else and I have to think do I really want AI there? Do I want something that could make mistakes that I'm not supervising in use? So explore your tools, identify your features, and then start playing with it. Again, these are part of the tools that you are already paying for. You can afford to experiment. You're not-- you don't have to go out and buy a subscription or learn how to use a Claude code or a OpenAI codex or a Google Antigravity. You have them here and ready for you. They're in the tools as you understand them. It just changes a little bit your process, and you can decide, is this worth changing up my process for? Things to watch out. The quality of the AI varies by the vendor. Not all AI is created equal. The more powerful the model, typically the more expensive it is to serve. A lot of times what your your vendor that's offering you an AI product isn't using the most powerful model out there. They might be using something open source. So all things AI, and if you get nothing else from this, get this audit it. Check it for mistakes, especially when you're starting out. I was even prepping for this. I was running a couple demos on my side and it made, a couple of boneheaded decisions and spit out some information that wasn't right. So you've always got to check it. Then additionally, as you start to implement it, you should have experienced people working at your shop wherever you're using this stuff, looking at it before it goes out. If AI is cleaning up your emails or your or, service descriptions on your invoices, that doesn't absolve your service advisor of looking at the invoice before they fire it off to the customer. And then also you have to assume anybody who's used ChatGPT I like to say AI has an accent. ChatGPT especially has an accent. If you have somebody that's used AI a lot, you can tell when AI writes something and the way to get around that is to teach AI how to write like you want it to write. If you just let it go, people are going to be able to tell. I can tell definitely. All right. Here's where we're gonna have some fun. I have a few different demos we're gonna get to run through for here. And let's first talk about feed it, right? Feed it is what we think about AI how we've been using it a lot these last few years, right? You would log into a browser, there would be your AI chatbot, you could type your question, your comment, your whatever, and it would output some type of result. As they got more advanced, you started to be able to attach things to it to offer it additional context. And so it went from, "Tell me about the history of the moon landing," to, "I have a spreadsheet, I'm gonna attach the spreadsheet. Tell me about my spreadsheet." So this is the second piece where you can start to get real value out of AI, is you have systems that generate data. Why not use your-- these chatbots, these AIs, to help you understand your data? There's, me as a person who came from a technology background and moved into automotive with no real experience in automotive at all, outside of being a, an enthusiast my shop management system produces so much more data than, even I could process. Without this stuff, I'd be hours a week crafting pivot tables and running analysis just to try and understand where we are, where things I can literally do in minutes, if not seconds. And I'll show that to you as we move forward, right? So you can use things like your customer feedback, your service histories, your repair orders, your parts inventories to get real good analysis out of these tools. So let's go on a ride, folks. I have no, no idea what's about to happen. This should work. So let's start with our first demo, and I think this is the most fun. Like I said, I was prior to this, I worked in technology. I do not have a background in automotives. I am a shop owner that does not know anything about how to fix cars, and I had never written service before I took over this shop just a few months ago, right? So a couple of weeks ago, when my service advisor wanted to go on vacation with his family for a week and I only have one service advisor guess what? Time to learn how to write some service. And as somebody who doesn't, who, One of my technicians will come to me and say, "This is what I need and this is what's wrong." I understand it in theory, but less in concept. So I developed a script that I used to help take what the technicians were recommending to me and give me a talk track that I could use to customers. So when I was talking to my customers, they didn't necessarily know how way in over my head I was. So this i- these are my service writer instructions, not for my actual service writer, but for my AI service writer. This is when you're feeding it or yeah, when you're feeding it, sometimes the thing you want to do is just ask your questions, but sometimes what you want to do is you want to give your AI a role and give it some guardrails to lower your risk that the AI is going to go farther than you want, or worst case, make up something that isn't actually true. Thing to understand about these things is they want... Want is a bad word. I don't like anthropomor- morphizing machines, but the AI is designed to try and be helpful. It wants to get you an answer to your question, and sometimes when it can't find one, it just makes one up. Or if it can't find a piece of data, it makes one up. I told you earlier it did something boneheaded. When I was testing this it, I gave it a vehicle, and it decided that the odometer reading on the vehicle was 253,000 miles for a Ford Mustang GT, which would make it the greatest Mustang GT in the world. So in this case, I am giving my AI a set of instructions that it's going to use to help me come up with a talk track for my thing, but here are the rules, right? So I give it the set of instructions. I give it what's going to happen, "Hey, these are the steps you have to follow." I tell it what a service writer does. I tell it what to consider here for their talk track. And then this is important. When I told you AI has a accent, this is how I scrub the accent and I tell AI to talk like I want it to. So I've come up with a brand voice and rules for my brand here in, at Dempsey's, and I give that to the AI and I tell it, "You gotta... Here's what your tone is supposed to be. You are not allowed to do this. You are not allowed to use jargon. You are going to present the findings honestly. You're going to avoid certain words. You're going to recommend certain things if they need to." We do have financing, right? "You're going to tell them about our warranty." Then I tell it how I want it to structure the response, and then here's the u- last thing, I tell it what it is absolutely not allowed to do, what not to do. You can't include pricing. You don't get to invent a finding that isn't in the RO. You don't get to diagnose anything that the technician didn't say, and you don't get to tell the customer what to do. So now how does this work? This is always available to me, so I'm going to copy it. I'm going to come back to my repair order, and there's a bunch of different ways to do this, but this is the way I like I like to use this, is I u- I pay for Gemini's Gemini's AI. So Gemini is Google's large language model. And at the tier I use, I get a little thing in my browser that I can do this, and it says, "Hey, how can I help?" And when you do this in the browser, what it's doing is it's sharing my browser with the AI. So now the AI can see basically everything I can see, right? And now I'm just going to paste in... Nope, definitely not gonna do that one. I am going to paste in my instructions. And then this is also another important one. You typically get options with your AI what kind of model do you want, right? You almost never want to use this. This is basically the free AI. Free AI is bad, and I'll go into this a little later, but free AI is typically the lowest capability. It thinks the least amount, it gives you the fastest response, and it gives you the least accurate response. There's a time and a place for this but in most cases I use thinking. So I've given it my thing, and we're gonna let it think. And while it does that, Jimmy, do we have any questions? Jimmy Lea: N- none questions that have come through yet. But I'm absolutely fascinated. When you designed the voice of your service advisor, did you use your LLM to design that language for your service advisor voice? Jonathan Seitzer: Yes. Yes. Okay. So I created... So I've Russian nesting dolled my my brand voice. I used an LLM to come up with my initial brand voice document. Yeah. So it, it contains all the rules of the brand, and I ha- I do that by having the AI interview me about what I want and then telling it I want a brand voice document, and it gives me something there, because I'm not, I don't have a marketing background. I don't know how to create a brand voice. Okay. And then what I do is I share that document again with the AI, and I'm telling it what I'm trying to accomplish. I, my service writer's going on vacation. I don't I need to understand, I don't understand cars super well. I need to be able to give the customer- the information about their repair and their estimate. Here's, these... This is what I want. Here's my brand voice document. Write me a list of instructions and it- make sure you incorporate the brand voice. Jimmy Lea: Nice. I love that. So even in your instructions, you were talking about your service advisors leaving. Eh, let's say the service advisor is still there, we've got a brand new service advisor or we want to have a voice that is able to speak to a client or a customer in a, in easy terms and not speak down to them, but speak on a level that they're gonna be able to understand. That could be part of the instruction for the service advisor voice as well, correct? Jonathan Seitzer: Yes. Yes, absolutely. And it is part of it is part of mine, right? When we're talking about, warm, straightforward, neighborly, no pressure, you're an expert neighbor who explains things clearly 'cause you genuinely care. Jimmy Lea: Yeah. Jonathan Seitzer: Yeah. And that ensures what I get back should be to that level. But also, what did I say earlier? We're not just blindly trusting this. Jimmy Lea: Yeah. Jonathan Seitzer: So we're going to look. So here's what we have, right? Jimmy Lea: And one more question here before you go into this. Jonathan Seitzer: Sure. Jimmy Lea: Do you find that as you continue to use this LLM and as you continue to feed it with information, does it improve in its voice and tone and become more refined as to past inputs versus no? No, sweet. Jonathan Seitzer: No. This is very important when you're dealing with LLMs. These things don't learn. So the moment I push this button right here and it spouts- Yeah ... out a new one, it's forgotten it's ever told me anything. Jimmy Lea: Oh. Jonathan Seitzer: Yes. So there are certain applications now. So ChatGPT, Claude they do retain some memory. Okay. You can say, "Hey, remember this about me." So Claude's always going to remember that my name's John, that I own a shop, that I'm in New York, that I have a dog named Chrissy, that kind of stuff. But it's not... The AI does not improve itself, right? That's what all, y- that's what all these LLM companies are spending billions and billions of dollars trying to get to. It's not self-improving. It doesn't remember. If this thing spat out something that was totally awful, what I would probably do is I would figure out w- where and why, and then I would have to come back here and tinker with these instructions. Jimmy Lea: Change your instructions, yeah. A question's coming from John. Is there any way for you to share your instructions that you're using with Claude? And I think the answer is yes. However, the deeper answer or should be maybe... Jonathan Seitzer: Create your brand voice. Jimmy Lea: Create your brand voice. Have that interview with your ChatGPT or with your Claude and have chat ask you all those questions so that it comes through for you. Jonathan Seitzer: Yes. And you can do... y- I'm sure a lot of people are saying how do I do that?" You... These things are, it's... Once you get the hang of talking to this- Yeah ... it's wild how fast it unlocks. So how do you do it? Jimmy Lea: Yeah. Jonathan Seitzer: You ask, "Interview me. I need a brand voice document for my auto repair shop." You give it as much context as you can. "Interview me to get the thing." And it will quest- one question at a time, ask you questions. Jimmy Lea: Yeah. No, that's exactly it. Yeah the answer is yes. However, have your own Jonathan Seitzer: interview. If y- if I, if you use, if I send you my stuff, you're using my brand voice, which I think I have a great brand voice, but that doesn't mean it's yours. Jimmy Lea: Yeah, no. And I know, John, I know, John, you're gonna have a great conversation with your ChatGPT and have it interview you what kind of voice you want. And brand voice is the keyword that you wanna use there, John. Yes. So maybe what we c- develop here, Jonathan is some guidelines for them creating their brand voice. But anyways let's go back to what you're showing here, because- Sure ... this is where it gets exciting in putting this information into the point of sale system. Jonathan Seitzer: Yep. So here it's welcoming me to Dempsey's, so there's something in there that made... I wrote that told it I'm brand new. But yep, here we go. Here's our first mistake, right? This is not a 23,000 mile Mustang. You see there's nothing on the here that tells you it's a 23,000 Mustang. And again, we used the big, we used the more complex- Jimmy Lea: Don't create information ... marketing. You told it not- Yes ... to make stuff up, but it still made it up. Jonathan Seitzer: Yes. But now it's looked at the, it's looked at the thing, right? It tells you what's completed and approved, so here are all the recommendations it's got, and now it's going to go through each of the recommendations, and it's gonna, So f- the first thing it's gonna do, it's gonna tell me what the fix is, right? So we're gonna walk through this, then it's gonna give me the customer talk track. These are actual phrases I can use on the phone with the customer. "Our technicians noticed the drive belt showing signs of age," things like that. And then it's going to talk about what our recommendation is, why it's important, and what happens if we wait, right? Yeah. And for a solid week, and for those of you who don't know if you are s- if you're a single owner shop with a single service writer- Yeah ... the fastest way to make your phone ring is to send your service writer on vacation for a week. We did almost a record amount of cars. And it was John sitting at a desk waiting for Gemini and Claude to spit out the, trying to talk. And I actually, one of my parts distributors said I closed a lot of sales that week, so it was good. Congratulations. We still managed. All right, so that's that's our first demo here. Let's do- Let's do some analysis, right? Yeah. All so now we're going to go directly into Claude itself. Give me just a second to pull up my demo file, and we're gonna do a parts... We're gonna do some parts information. You guys aren't... You'll see this change in the Claude screen. I'm dropping two I'm dropping two CSVs. So I'm dropping some parts data from my from my shop management system. And now- So Jimmy Lea: this isn't the whole catalog from your parts supplier, this is what you've used- Yes ... Jonathan Seitzer: in the past. This is parts data for the shop that, have come in, have come out. So basically now I need to tell the AI what I want. Here's why we're doing this. I need to get some information to my accountant. Can you look at the provided data and let me know what my parts inventory cost was at the end of February, March, and April? Break the cost into parts, tires, fluids, and batteries. Jimmy Lea: So that was all voice dictated. Yes. You used just the microphone s-... Okay. Jonathan Seitzer: Yes. So I have a little program on the thing. I push a button, it records my voice. A lot of computers have this built in. I use a paid one just 'cause it's a little better, and guess what guess what's undergirding it? AI. Yeah. Jimmy Lea: Yeah. Jonathan Seitzer: So here we go. So this is what I want. Tell me what my pa- I gotta get my accountant what my on-hand inventory co- or price was. So we're gonna let it think for a little bit. And yeah, do anybody have any type of questions or anything we can go through as this thinks? 'Cause now we're at the part where this is probably gonna take a little bit of time, 'cause we're asking it to do a lot of different things and generate a lot of different information. Jimmy Lea: Yeah. So right now the process it's going through is opening each of these files and- ... looking into the dates, the parts, the costs. Jonathan Seitzer: Yes. Jimmy Lea: And it's trying to answer the question you've asked. So it's crunching a lot of data, and I'm assuming you've probably got hundreds of lines of data that it's crunching through. Jonathan Seitzer: Yes. Yeah. This is, every part we've ordered or has gone in or out the door since February 1st. Jimmy Lea: Wow. Jonathan Seitzer: So- This Jimmy Lea: could take a minute. Jonathan Seitzer: It's... You'd be surprised. I, my guess is probably... So right now it's tr- it's understanding the structure. Yeah, my guess is it's gonna take a minute or two. Yeah ... and anoth- that's another thing to get, to get used to as you're using these more advanced models. So there are basic models, there are thinking models, and then there's ways to make thinking models think longer. As you're using more and more complexity within your models, as you're turning on more features, if you're on these paid plans, you have usage limits. And somewhere depending on how much you pay it's, you're gonna hit your usage. Jimmy Lea: Got a question here from Sierra. She's asking, "Is this dir- linked directly into your shop management system, or do you have it upload all of the documents first, and then it does its searches?" Jonathan Seitzer: So I uploaded all the document for this demo. So I have an AI that is linked directly into my shop management system, or parallel linked via a public API. But we'll get more into that in two weeks. This is where the, I'm willing to spend nine hours on a Saturday building a connector into my shop system 'cause I'm a dork. Jimmy Lea: N- nerd. The preferred term is nerd. You're a nerd- Oh ... and we love nerds. Nerds are awesome. They're amazing. It keeps the world spinning, yes. Jonathan Seitzer: But yes. Jimmy Lea: So you love to nerd out on developing... this is your hobby. This is your go-to. This is your fun time. This is relaxing for you. Jonathan Seitzer: Yes. Yeah, this is I like building software and I... I like building software and I like building things that, that help me understand kinda what I've jumped into. 'Cause I can't stress this enough, I have not been working on cars for the last 15 years. Yeah. Or been a small business owner, or done anything that I do day to day anymore. Jimmy Lea: Wow. Wow. I'm glad you have this as a hobby. This is so much fun. This is where AI is going to assist the humans, and AI is gonna assist us to become better. I think it's gonna elevate us as a human race. Jonathan Seitzer: Yeah. So while that thinks, let's do another one. So we'll jump into Gemini. And so everybody knows, my AIs of choice are Claude and Gemini. I've used ChatGPT. I have no problems with with it. Actually, ChatGPT's new model, I'm told, is spectacular, which was just released in these last couple of weeks. It's just a matter of, the, there, you can only pay for so many things, and for what I use Claude for- Yeah ... it just makes more sense for me. But you can do this across just about any one. There's, and, there's a lot of, i- as you get more into this, there's a lot of, "Oh this model's good, and this model's good." The ranking changes week to week, right? Anthropic's on top now. Three months ago everybody was saying Google had ended the debate. Yeah. Don't, you don't have to do exactly what I'm doing. But here, let's we can... and the beauty of this is we can kick off parallel demos. So allow me to pull my folder here. Let's do something a little easier here. Jimmy Lea: I thought that said disco. Jonathan Seitzer: So this, here's what I wanna do. I've just joined a local chamber of commerce, and they're sending me a welcome packet. Can you read it and give me a list of action items I should do in the next five, 10, and 30 days? Jimmy Lea: That's hilarious. Jonathan Seitzer: Jimmy, do you- That's awesome ... read PDFs anymore? What are you, Amish? Jimmy Lea: Evidently. Jonathan Seitzer: I'm new to all this. I can't be, I can't be bothered to open and read PDFs. Jimmy Lea: I love it. Okay, go back to the other one. Did Claude finish? Jonathan Seitzer: Claude did finished. Okay. Don't contain ending inventory. So yeah, this is where it gets funny. So this is where it'll start to quibble with me, right? On-hand, list of every SKUs. So now it's given me... Here we go. So this is my... We'll ignore February 'cause that was half a month. But yeah, so now I can, to my accountant, I can say this was my parts on-hand cost and please get that to my ba- get that on my balance sheet," right? And, three minutes. Jimmy Lea: Wow. Jonathan Seitzer: Yeah. Jimmy Lea: Yeah, that's great. The other things you would have had to have done is gone into your Excel file and been an Excel wizard. Which I'm a pretty good Excel wizard. I know a couple of people that are better than me. But yeah, it wouldn't have taken me three minutes. It would've taken me a heck of a lot longer than three minutes. Or- I click on data. Jonathan Seitzer: Yeah. Or I would have had to have I would have had to have pulled Excel files for February, for March, for data, and now I just all in one throw it into the thing. I don't have to spend a bunch of time playing around in pivot tables. Jimmy Lea: Yeah. Jonathan Seitzer: And now I've got something. Now, obviously, double-check it. Yeah. I, I would, I've so I, I know this one works 'cause I've done it before. I've double-checked the numbers, so I know when I ask Claude this thing, 99% chance I'm going to get it right. Jimmy Lea: Nice. Nice. Jonathan Seitzer: All right. So there's that one. There's this one. And here we go. First five days, right? Oh my God. Things to do. Here's what to get done in 10 days. Here's 30. Now, in the next webinar, I can show you how to then fire this into your to-do list or project management tool, like a, an Asana or a Trello or something like that. And now it's not just a thing that lives on a web browser on my computer, it's on my phone in my app that I can go, I watched the video, click. Jimmy Lea: Love it. Jonathan Seitzer: And... Jimmy Lea: And you didn't have to read the PDF, Mr. Thomas. Jonathan Seitzer: Oh, gosh, no. It's, yes. Think of the time, think of the time savings. Now- Jimmy Lea: Oh, yeah ... Jonathan Seitzer: w- we joke now because it's, it's one PDF and who can't read one PDF? I'm, maybe I'm unique in this. I get between 15 and 30 newsletters a day- Yeah across technology, politics, economics, yeah, all the stuff I used to have to pay attention to that I still like paying attention to. I don't have time to read 'em all every day, so I have a tool that collates all of them and then turns them into a 20-minute podcast for me to listen to. Jimmy Lea: Oh my gosh. So you're, so you've customized 15 newsletters into one single podcast, and you listen to it while you drive home from work. Jonathan Seitzer: Yeah. So I do it twice a day. So I have a morning one and I have an evening one. So I listen to the evening one after, while I'm making dinner. I listen to the morning one as I'm finishing up my morning paperwork here and walking around and checking on things. Jimmy Lea: I love it. You're such a nerd. Jonathan Seitzer: I know. But it's Jimmy Lea: all- I'm glad I know you, John ... it's- I'm glad you're part of this industry. I'm glad you're helping share this with the rest of the world. Thank you. And the other John wanna know how it works. Jonathan Seitzer: It's all about buying back minutes, right? Time- Yeah ... and time is truly the only finite thing that we have. Jimmy Lea: Yeah. Jonathan Seitzer: And if it, if 20 newsletter I want to read my 20 newsletters. Jimmy Lea: Yeah. Jonathan Seitzer: I don't have the, I don't have two hours to do it every day. So- Jimmy Lea: Yeah ... Jonathan Seitzer: but I got 20 minutes to listen. Jimmy Lea: Yeah. Oh, for sure. For sure, especially while you're multitasking, you're driving, you're building making dinner. Yeah. All right. So what else are you gonna show us? Jonathan Seitzer: All right. So this last one is just a variant of the one that we did, but it's a lot more shop oriented. So here I am attaching one, two, three, four, five, six files for the month of March. How do I wanna say this? I need to understand better how my month went. Please show me a breakdown of my top five services by make, model, and category, as well as the revenue generated for each. Jimmy Lea: Wait a second, Jonathan. You could also do this for an entire year to discover your most profitable vehicles as well too, right? Jonathan Seitzer: So that's actually a really good- call out. So technically, yes, but when you're dealing with these AIs, another fun thing to keep in to keep in mind is that the AI can only take so much contact, context. So what is context? Context is everything that's going into this conversation. So these conversations, like the AI's not really having, we're not having a chat, right? If I go away for four days and then come back to this chat in this window and answer a question, what's going to happen is the entire conversation is going to get sent back into the cloud. The LLM's going to reread the whole thing. Again, like I said, this has no memory. So every time you're having a long con- a conversation with AI, it's basically sending the whole conversation back and then returning the whole conversation back with a response. So the longer the conversation you have, the more you're filling up this context window of however many million tokens or hundreds of thousands of tokens, and once you hit that window, the AI will start to... it starts to get weird after a while. It's, it becomes more prone to making making mistakes because it just can't... It doesn't have the capacity to remember everything. So if you're ever on Claude and you're having a long conversation with Claude, and that it's compacting, that's where it's suddenly, it's taking that context, throwing out what it thinks it can, and trying to keep the relevant points to keep the conversation going. So when I say, "Oh, yeah, could I throw this for a whole year?" Yes, but I don't know how well... that just might be too much for the AI. So typically what I do is every month I run one of these. And at the end of every week I run one of these, and I pull top-line metrics out for the week, and I keep that in a tracker like its own Excel document, and now I can, at the end of the year, I can point the AI at that Excel document and tell it to give me yearly insights without overloading the context and risking you're gonna get some bad information back. Jimmy Lea: Nice. Nice. Oh, that's awesome. All right. Jonathan Seitzer: So what- But yeah, look how fast this, look how fast this one came back, right? Here we are, top five service categories, repair versus inspection versus o- over the counter versus our snowplow business. We had 57 Fords, 33 unique, then Chevy, Dodge, Jeep and then we've got... that's, yeah that was an engine. So here's the actual, this is the fun... here's where you get insights, right? Jeep, revenue we had 10 unique ROs, but look at the revenue, right? So Jeeps are my unicorns. I don't get as many Jeeps as compared to Fords and Chevys, but the revenue, way up there, right? My- Yeah. So I know per ticket when I see a Jeep come in, oh, there's a chance this is going to be a much higher ticket for my shop, and that way I know. I know with three months of data that Jeeps and Silverados are what keep the lights on here. But as a snowplow seller also, I also know I have a lot of Silverados in this area, so when it's time for me to make my order for what type of snowplow mount kits am I making this year, I'm skewing to what I know I have a lot of, and I know I have a lot of because the da- I've got the data in this thing and it's summarizing it very cleanly for me. Jimmy Lea: Oh, yeah. Jonathan Seitzer: So yeah. So that is that is my presentation. Nice. Our little... Or those are our live things, Jimmy Lea: yeah. Jonathan Seitzer: What time are... 1:48. All right. I can get through the rest of this pretty quick. All right. So again to summarize our feed it section make sure you're using the right tools that your shop needs. Start with the big ones, but I can't stress this enough, you're gonna have to pay out of pocket. Start with the $20 models, see where it gets you. Up your spend as you find value. Jimmy Lea: Yeah. Jonathan Seitzer: Can't use that one. Don't throw your payroll data into this. The, the, these are going into the cloud. And also make sure that your that what you're getting back is accurate. You gotta check its work the first couple times, and that's not, I don't think, an unreasonable thing, right? You wouldn't hire a human and just let him go. Same thing here. In two weeks we're going to talk about the next evolution of this. The word you're probably hearing a lot now is agents. If you think of AI as a giant brain, think of agents as arms and legs. So we'll be talking about that in the next thing. But this is one important thing I wanna give to you guys before and, forgive me if I'm about to be a little vulnerable here. Jimmy Lea: Okay. Jonathan Seitzer: On the screen is the email you get from your company when you're laid off. So this was mine. Jimmy Lea: Oh. Jonathan Seitzer: Though, if you wonder why I'm not on Wall Street anymore, this is why. Now, AI did not take my job. I did not get laid off because of AI, and honestly, blessing in disguise 'cause now I have this cool new job. But there are a lot of people, and this is incredibly important I think, this is somebody who was an auto repair customer much longer than he's been an auto repair owner. If you live in an urban center with a large white collar population, understand that a lot of them are worried that this is coming. So when I'm using AI in my shop, and I am using AI a lot, you guys have all seen this, it's never customer-facing. I'm using it to make me better, but you saw my brand voice, right? I don't want my customer to ever think that they're dealing with an AI. 'Cause I think they n- you know, I think where I live, where there's a large white collar population, there's a lot of people that are worried about this. So by all means, use AI to increase, to make yourself a Superman inside your shop. Jimmy Lea: Yeah. Jonathan Seitzer: But be aware that people that, your customers probably have opinions about this, and use it use it for you. Don't push it to them if you're not sure they're, how they're going to take it. And that's my last thing. Jimmy Lea: Oh, man. I love it. I love it. A great shout-out here from Wayne. "Great job. AI's not gonna replace people, but love how it multiplies the effectiveness of the staff and the effectiveness of you as an owner and the effectiveness of your service advisor." It's really gonna help those relationships and those communications to happen at a much, a m- much better level. Jonathan Seitzer: Yes. Definitely. Jimmy Lea: Dude, John, this is awesome. Question here coming from... k- question, comment. It's more of a shout-out from Joshua. "There are solutions for connecting directly to your SMS." This is, in his estimation the best and easiest approach. Jonathan Seitzer: Y- I think it depends on your SMS. Like in my case to connect to mine, I had to talk to the I had to talk to them. I had to tell them what I was doing. I had to, make sure that they understood I w- I was building something for me, not something I'm trying to take to market. Yeah ... but y- you're right. Some of these SMSs, I think as we get more into it, they're going to start, it'll move into that rented space, where maybe from inside the SMS you can start to get a lot of this information. But there are ways to connect. Your mileage may vary depending on who your user is. Mine took a little bit of elbow grease. Jimmy Lea: Yeah. Yeah. No, that's phenomenal. That's phenomenal. Great information, John. Thank you. This opening up, opens up a whole new world of possibilities for what we should look at as we go down this road with AI. My daughter, she came to me and she says, "Man, I'm really worried about AI. I think it's gonna replace my job." And I said it's not gonna replace your job, but the person who does understand how to use AI is the person that's gonna replace your job." Jonathan Seitzer: Yeah. And one of the things I liked to stress back in my old life is right now there are no old graybeards of the AI world, the way there are in just about every industry. The- Yeah ... those of you, those of us who are using it and figuring it out and charting the course, we're the ones who decide how it winds up going and what it winds up being good at. Jimmy Lea: Oh, for sure. For sure. John, this is gonna be awesome, man. Any advice going into our next webinar, any advice for what people can do to prepare? Jonathan Seitzer: I would research things like ChatGPT's Codex or Claude Code and CoWork. Those are the two most accessible kind of agent harnesses out there. What I would advise against is Claude, or not Claude OpenClaude, something like that, Hermes Agent, some of these open source plug your agent in. Please don't go out and buy like a MacBook Neo or a Mac mini, if God help you, you could even get a Mac mini anymore. These agents are the reason why you can't buy Mac minis right now or a Studio Ultra. The next piece is, so I would say this, if you know what the terminal is on your computer the next webs- the next website or the next web- webinar's gonna be very useful. If if you've never coded anything or you're not super, I'll do what I can to show you guys where it is and how it goes. But the next stuff is all nice to have fun extras, but don't feel like the next one you gotta, it's all stuff you gotta do. You're not missing out if you don't do this. And it comes with work. It like, how important is your Saturday? Me? Well- Not super much, but... Jimmy Lea: but this is your hobby. This is what you're doing. Exactly. This is your relaxing enjoyment time. Jonathan Seitzer: Yes. Jimmy Lea: So what I'm hearing you say is let's get into a ChatGPT and have a conversation. Yes. And for the other Johns of the world, have a conversation, have chat interview you about what you want your brand voice to be- Jonathan Seitzer: Yes Jimmy Lea: so that you can create a prompt for other LLMs to use as your brand voice as you're talking to them Jonathan Seitzer: Yep. Jimmy Lea: So beyond them creating a brand voice and getting ready for two weeks down the road, open ChatGPT, have a conversation. Open Claude, if that's the one you wanna use. Open Gemini, if that's the one you wanna use, and have a conversation preparing for what we're gonna do in two weeks. Is that... Are we gonna go through setting up an AI agent here in two weeks? Jonathan Seitzer: I, I can... So cl- that's where the Claude code. So Claude Claude Cowork is like a out of the box agent, right? And you just kinda have to point it at a spot on your computer to go. Like a full setup. Now I've got full dork, integrated agent on a server somewhere else that I talk to in Slack. Y- we're not gonna do that. But- Oh, s- Yeah ... Jimmy Lea: you are such a nerd. This is awesome. Oh, Jonathan Seitzer: yeah. Yeah. Oh, I see a comment from Jeff. You heard at a conference Claude is better. I said this earlier. It's, it bears repeating. Claude is winning now. Gemini was winning a month and a half ago. ChatGPT will have its moment again in the sun. Use the one you get the most value from and the one that you're comfortable paying whatever the price is to use it. My preference is Claude. I like the answers it outputs the most. Some people really like the way ChatGPT sounds or comes back to them. They like the quality of the answers. It really is a pers- preference. There, Claude, ChatGPT, Gemini whatever you pick, you're not you're not losing out too much I don't think. I think you're gonna get roughly, especially if what you're getting it, looking for is data back, you're going to get roughly the same quality of answers if you're using the paid versions. As long as you're using the paid version you stick. Jimmy Lea: Yeah ... Jonathan Seitzer: peggy. Jimmy Lea: Yeah. Last question right here with Peggy. Where can- Jonathan Seitzer: YouTube University ... Jimmy Lea: AI answers for simple tasks like emails and calendars, et cetera. She didn't even know where to start, so this is for the total novice. Where can she start? Jonathan Seitzer: So there's a great channel on YouTube. Search a person named Elliot Prince. He's he's a British guy. He does a lot of stuff with Claude Cowork. He's got a bunch of videos of, like, where to start, here's what it does, here's what you can do. And also he makes his prompts and his lessons available publicly. Beware when you're on YouTube, a lot of these YouTube channels are really designed to get you to sign up for their paywalled course. That hasn't been the case I've seen with that one, and that one was really helpful as I was transitioning from Gemini more into Claude. Jimmy Lea: Yeah. And he's even taking the stance now that he's been with Claude for so long, he's now looking at ChatGPT and saying, "Oh, my gosh it's improved so much." I've gotta dig back into this to dig more into it. Yeah. So he's, even he's going through those gyrations of- Jonathan Seitzer: Yeah ... Jimmy Lea: they're constantly improving. Jonathan Seitzer: Yep. Jimmy Lea: Oh, that's awesome. Yep. That's awesome. For those of you who are listening thank you for joining us. John, thank you for joining. Thank you for sharing your nerd wisdom. We, we need people like you in the world, and in fact, we need all sorts of people. It's great that we're not all rubber stamp identical of each other. We are all different in this world, which makes us great. So thank you, John. I really appreciate it. Jonathan Seitzer: Thank you, all. It's been a pleasure. Jimmy Lea: Yeah. And for the rest of you who are listening, we we at the Institute, we are a coaching training company. We're a coaching training business. We're here to help you take those next steps, like we did with John when he bought a shop and didn't know what to do. We were able to step in. He hired us as his coach and his mentor. We even started coaching him prior to him buying the shop. So that's how valuable the, and important a coach can be to you and to your business to help take it to those next levels. So if you found this information valuable, if you found it interesting, understand this is the tip of the iceberg. There's so much more that we can do and that we can do together. Reach out. We'd love to have a conversation with you and to talk about your shop and your situation, 'cause yours is gonna be different than John's. Let's have a conversation to talk about what you can do to build the best business you can possibly build. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence. So excited to be here with you today, and look forward to having our next conversation. Talk to you soon.

Why Busy Doesn’t Mean Profitable in Auto Repair | Mike Allen and Jim Cokonis - Ep 12

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika Haynes, Mike Allen, and Jim Cokonis get real about what it actually takes to build a successful shop without letting the wheels fall off behind the scenes. They break down the danger of stepping away too soon, why empowering your team doesn’t mean checking out, and the numbers every shop owner needs to quit avoiding — labor rates, parts profit, and KPIs that actually matter. This episode is all about leadership, accountability, and building a shop that works because of you… not only when you’re in it.Timestamps: 00:00 — The $100k/month trap: why you need to be IN your shop01:08 — Free Diag for customer acquisition: smart or crazy?03:39 — Leadership styles, micromanagement, and setting your people up for success06:05 — Don’t let KPIs kill your culture08:19 — Giving up micromanaging — but not management itself10:22 — Echo chambers, business focus, and the dangers of stepping back too far12:56 — Toyota Kaizen, process improvements, and empowering your team16:00 — Debunking old-school shop management myths18:03 — Changing workforce motivations: is it really different now?20:26 — Owners chasing absentee dreams before putting in the work22:59 — “Sweep your floor”: hard truths about focusing on your own shop25:51 — Decoding parts profit, labor rates, and the future of shop profitability29:21 — Why effective labor rate actually matters31:08 — Real math for shop owners: hitting your numbers34:39 — Charging for diagnostics: what actually works?38:32 — Selling top-tier service through education, not pressure41:00 — Extreme ownership, replicating leaders, and building scalable success44:27 — Lessons from Toyota: process beats shortcuts46:14 — Can you really teach empathy, sales, and service skills?48:37 — The “I am the problem” moment for every shop owner51:16 — Scaling up: letting go of direct customer ties53:18 — Training, leadership, and the myth of instant success56:36 — Hard-won lessons from promoting the wrong people

Ep 149: Mastering Servant Leadership with John Firm and Rick White

Turn Your Parts Spend Into Team Rewards with the NAPA Team Tool Rebate [THA 483]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Recorded live at the VISION 2026, host Carm Capriotto sits down with shop owner Pete McNeil and NAPA Auto Care leaders Jason Rainey and Lauren Briggs to break down the impact of the NAPA Team Tool Rebate program. Listen to a powerful real-world example of how the program can energize a team, strengthen culture, and reward performance in meaningful ways. What You’ll Learn How the NAPA Team Tool Rebate program helps offset the high cost of technician tools while building a stronger shop cultureHow Pete McNeil turned a $13,000 rebate into a memorable, morale-boosting experienceWhy the shift from “tech tool rebate” to “team tool rebate” gives owners flexibility to reward the entire team, not just techniciansCreative ways shops can use rebate funds, from individual tool purchases to shared equipment, and even community support like vocational schoolsHow the program aligns the front and back of the shop, encouraging team-wide support of purchasing decisionsWhat’s ahead for the program, including improved tracking, communication, and enhanced buying power through supplier partnerships The NAPA Team Tool Rebate program is more than a financial incentive; it’s a strategic tool for building culture, driving alignment, and showing appreciation in a tangible way. When used intentionally, as demonstrated by Pete McNeil, it can transform routine business spending into a powerful investment in people, boosting morale, loyalty, and long-term shop success. VISION Hi-Tech Training and Expo: https://visionkc.com/ Pete McNeil, McNeil’s Auto Care, Sandy and Riverton, UT. Pete’s previous episodes HERE Lauren Briggs, Sales & Marketing Director. NAPA Auto Care. Lauren’s previous episodes HERE Jason Rainey, Vice President NAPA Auto Care. Jason’s previous episodes HERE Thanks to our Partner, NAPA TRACS *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-15" data-testid="conversation-turn-32" data-scroll-anchor="true" data-turn="assistant"> NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the...

Jeff Compton Tells All - A Real Look At His Industry Impact | Jeff Compton - Ep 10

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Jeff Compton, Tonnika and Ash dig into what's been going on lately on social media because of Jeff's podcast the Jaded Mechanic. Jeff opens up on how highlight reels from his podcast can be misunderstood by technicians, stressing the importance of listening to the full message and always communicating openly within the shop. Together, they tackle the problem of toxic employees, with everyone agreeing that sometimes letting go—even when it hurts production—is essential for a healthy team.Timestamps: 00:48 Blind date confessions and why Jeff can’t stop talking02:10 Social media spotlight: When highlight reels create havoc at work03:38 Are podcasts causing techs to “hold the shop hostage”?05:10 What Jeff really tells techs: Not just “quit”—have the conversation07:14 Why bad shop culture crushes accountability (on both sides)10:34 Does Jeff feel responsible for how techs interpret the show?13:09 The truth about good shops: If your team is great, the podcast isn’t your problem14:49 Who Jeff used to be—a “problem tech” story you can’t miss17:45 Holding on to toxic employees: When to cut bait (for real)18:39 Empty bays vs. empty culture: What happens when you finally fire the wrong person21:14 Are you hiring for desperation, or for the long haul?24:25 When lack of information/tools costs EVERY shop time and money26:52 How shop environments drive young techs out—can we fix it?30:12 “Industry uncles and aunties”—our responsibility to the next generation32:08 The real risk: Shop culture, tech mental health, and suicide in the industry33:35 Get real: Who Jeff was, and who he doesn’t want YOU to become36:07 Can “star players” and teamwork mix on the shop floor?43:43 Why guarded leaders struggle—and how to break the cycle48:31 Don’t ask for validation—ask for REAL answers in shop groups52:00 Why we HAVE to keep having these tough conversations1:02:03 Why Jeff is not “causing a technician war”—and how to really connect1:10:52 Ending the division—accountability for both owners and techs1:12:49 Leadership is loving your industry and aiming for 1% better, every day1:20:37 Final thoughts: Building a softer, better industry for the future

You Don’t Know What You’re Worth (Until You’re Wrong) | Jeremiah Hiatt

Like the show? Show your support by using our sponsors.   Need to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Jeff talks with Jeremiah Hiatt, a mobile mechanic from Montana, about his shift from ranch work to running his own ag repair business. They get into imposter syndrome, pricing your work, balancing family life, and the real challenges of modern diagnostics, plus solid advice for techs thinking about going out on their own.Timestamps:05:48 Fixing farm equipment for neighbors12:26 Issues with new technology durability17:09 Importance of equipment maintenance26:33 Discussing work-life balance27:32 Balancing career and family goals34:01 Dealing with software updates41:33 Appreciating Harbor Freight Tools44:40 Diagnosing and fixing the computer52:56 Hydraulic equipment repair experience55:20 Deciding on vehicle investments01:03:24 Challenges in car maintenance01:07:46 Discussing automotive customer communication01:10:18 Deciding between repair options01:17:47 Discussing truck emission problems01:23:06 Limitations on job responsibilities01:27:53 Discussing changes in tech industry01:35:40 The evolution of diagnostic skills01:39:19 Diagnosing a car engine misfire01:47:18 Ideal work-life balance fantasy01:48:20 Finding balance and unplugging Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Build Customer Loyalty: Branding, Event Planning, and Community [RR 1088]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt’s Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy. Key Topic Points Make the Shop an Experience: Auto repair isn’t naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections.Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve.Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories.Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience.Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection.Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit.Respect the Customer’s Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both. Standing out in today’s automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable. Lauralee/Lola Schmidt, Schmidt Auto Care, Springboro, OH, Listen to previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Women Are Impacting Auto Repair! | Coralee Zueff - Episode 8

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOAnybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Coralee Zueff joins Tonnika Haynes and Ash Kaplan to share her journey in the automotive industry, reflecting on how her passion for racing and cars led her from technician to acclaimed author and trainer. Their conversation highlights the importance of building genuine customer relationships at the service counter, with Tonnika and Ash emphasizing how personal connection and communication drive trust and success far beyond KPIs. Find more about Coralee's book here00:00 – Why it’s RARE for everything to run perfectly in the shop01:00 – North Carolina cold vs. Canadian “lost snow”03:02 – Meet Coralee: 24 years in the automotive game04:13 – From car enthusiast teen to Red Seal technician07:03 – Writing the next resource for women in the trades08:22 – Why stories matter for the next generation of women10:07 – The power of mentorship and finding your “Automotive Auntie”12:21 – Advice for your younger self: embrace the winding road14:00 – Passion for hands-on work and leadership lessons from water parks16:00 – The reality and value of remote estimating17:36 – Building powerhouse teams: train from scratch or hire experience?19:27 – How service advisors from all backgrounds are raising the bar21:32 – Training tips: one successful thing at a time23:09 – Canadian in Texas: adventures at the Texas Two Step28:36 – Finding community as a woman in a male-dominated industry33:22 – No makeup, no judgment: the power of women’s retreats35:36 – Autocross, drifting, and motorcycles—track life confessions39:41 – Shop race cars and the benefits of getting employees out racing40:13 – All-girls high school racing teams and changing the pipeline41:43 – Will AI take our jobs? Not if people still need people44:11 – How spending just 15 more minutes with each customer pays off46:33 – Frontline service tips: name recognition and building trust49:01 – Why the best advisors might be bartenders51:21 – Setting expectations: the art of handling upset customers54:03 – Downshift: Slow down for more meaningful growth55:10 – Coralee on learning to say NO – and loving it58:03 – Take an extra day, enjoy the journey59:09 – Where to find Coralee’s books and training

Ep 144: How to Lead the Younger Generation with Eddie Campbell

Fleet Work vs Auto Repair and Why Mental Health Needs More Attention | Riley Spence

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Jeff sits down with Riley Spence to talk about his move from the dealership world to working on a fleet for a construction company out in remote Labrador. Riley shares what it’s really like dealing with tough northern conditions, from tracking down parts to handling low-quality fuel. They also speak on mental health, the importance of having a strong community in the industry, and why continuing to learn and connect with others matters so much as a technician.Timestamps:00:00 Getting a second chance09:54 Managing equipment in dusty conditions12:40 Issues with quick lube services20:20 Dealing with self-doubt and burnout23:22 Challenges of being an apprentice27:34 Managing tough diagnostic situations36:13 Reflecting on career burnout37:37 Why I avoid working at dealerships45:19 Learning from skilled coworkers49:50 Reality of heavy equipment trades55:32 Pursuing skills over big money01:03:27 Outdated info in truck systems01:05:47 Fleet maintenance and master switches01:10:14 Frustrations with car parts stores01:15:45 Auto repair process improvements01:20:11 Discussing challenges in key programming01:29:34 Meeting online friends in person01:31:01 Managing questions during courses01:36:20 Advice on understanding older people Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Episode 264 - The Value of Diagnostics, Hands-On Classes, & Finding Happiness With Tim Iezzi & Ira Waldman

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Ira Waldman and Tim Iezzi, who share their experiences with technical training and diagnostics in the automotive industry. Ira Waldman explains the value of comprehensive accident investigations and how data pulled from vehicles is increasingly crucial for liability and repairs. Tim Iezzi and Ira Waldman detail their hands-on training classes, emphasizing the importance of practicing with equipment to build real skills. Throughout the conversation, the group discusses challenges facing trainers—including undervaluation and barriers to fair compensation—while reflecting on what true success looks like in the industry.00:00 Consulting work and accident investigations04:58 Calibration data and liability concerns08:48 Lab scope training launch11:32 Practicing lab scope basics15:25 Common mistakes using scopes19:03 Importance of planning and tools20:10 Teaching procedural oil change steps24:46 Improving technician education27:00 Training value and budget changes32:48 Challenges faced by fitness trainers36:16 Launching the training company39:46 Impact of low-cost car markets41:29 Covid’s impact on auto repairs47:30 Troubleshooting equipment issues50:25 Defining personal success52:21 Interviewing successful people54:28 Thanking the audience

Kaleb Nimz on How Auto Hospitality Transformed 98 Shops

Todd Hayes sits down with Kaleb Nimz, president of Grimaud Enterprises, to discuss how Precision Tune transformed its culture and performance across 98 locations using Key2Key and Courtside training. They cover leadership in the trenches, shop cleanliness, automotive hospitality, recruiting, and practical shop stories — including a memorable pit visit and record months for stores that embraced the process. Kaleb also explains how technology and accounting-first discipline support growth, the importance of daily Take Fives and phone skills, and how a faith-driven, people-first approach helped roll out consistent processes that boost sales, close rates, and team morale.

Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="2bbbdb6c-d025-4cb7-90c5-c8b790caf679" data-testid="conversation-turn-23" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement. Glassco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement. A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience. Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-15" data-testid="conversation-turn-32" data-scroll-anchor="true" data-turn="assistant"> Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth. https://www.appfueled.io/sidekick-ninja VISION Hi-Tech Training and Expo: https://visionkc.com/ Jeremy Glassco, Founder, App Fueled Joe Schindler, Schindler's Garage, Floyds Knobs, IN Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the...

Stop Leaving Money on the Table: How to Master Your Shop Management System [RR 1085]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:b7123d23-4a4b-4700-b41f-68ea2bc61414-0" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto speaks with Evis Husejnovic of NAPA TRACS about how shops can boost profitability and customer service by better using their shop management systems. Husejnovic highlights that most owners use only 10–15% of their software, often missing key tools for managing operations. NAPA TRACS addresses this with hands-on support, user groups, and daily training. The conversation also emphasizes a “treatment plan” approach to digital vehicle inspections, helping shops increase revenue through thorough, preventative maintenance rather than higher car counts. While technology has rapidly evolved, Husejnovic reinforces that auto repair remains a relationship-driven, “handshake” business, and shares how NAPA TRACS is helping train future technicians through partnerships with technical schools. VISION Hi-Tech Training & Expo: https://visionkc.com/ Evis Husejnovic, Regional Sales Manager, NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Episode 262 - When Generations Collide - Growing an Auto Shop with Family Values With Matt Clarke

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Matt Clarke of Clark Automotive. Matt shares his journey back to his family's auto repair business, emphasizing the importance of refining operations and focusing on delivering high-quality service rather than chasing high car counts. The group discusses the evolving role of business coaching and training, including the value of accountability partners and the need to adapt to new technology in the industry.00:00 Trade Show Costs Are Ridiculous03:47 Union Inefficiency and Consequences09:13 "Prioritizing Quality Over Quantity"11:58 "Evolving Business Learning Challenges"14:35 "Epiphany in Management Training"18:14 "Refining Craft, Scaling Doubts"22:03 Choosing the Right Coach24:48 "Struggling with Accountability"28:06 "Unexpected Family Connections"33:15 "AI-Generated Estimate Dispute"37:26 "Balancing AI and Personal Touch"39:32 "Fitness, Gear, AI, and Darkness"44:37 "Unfiltered Critique of a Guru"45:20 "Mastery vs. Fake Expertise"48:44 "Adapting Teaching to Audience"54:39 "EV Market Resistance Analyzed"56:42 "Building Growth and Connections"58:38 "Vespa Culture: New York Only"

Ep 138: How Daily Actions Shape Tomorrow’s Results with Al and Alex Oramas

The Affordability Myth in Auto Repair: Rethinking How Service Advisors Present Repairs [THA 476]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode "I think the push back is more in our head than it is in the pocketbook." In this episode, host Carm Capriotto talks with Andy Fiffick and Chris Letendre about the perceived affordability crisis in auto repair. Both guests challenge the idea that customers can’t afford repairs, suggesting that price resistance often stems from the service advisor's mindset rather than customer reality. The discussion highlights practical strategies for improving repair approvals, including repackaging repairs with different parts or warranty options, presenting financing as “payment option plans,” and avoiding the “Sophomore Jinx,” where advisors begin to pre-judge what customers can afford. They also address the “maintenance-free” myth promoted by automakers and encourage shops to proactively educate customers with long-term maintenance planning. Ultimately, the episode reinforces a key truth: auto repair is a relationship business. When shops build trust and focus on helping people, price objections become far less common. Andy Fiffick, CEO Rad Air, Listen to Andy’s other episodes HERE Chris Letendre, American Pride Automotive Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm &nbsp; &nbsp;

Ep 80 - Ash Kaplan | I Learn About Golden Hour Garage

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Ash Kaplan is first and formost a friend of the show. Secondly, she's the founder of Golden Hour Garage. Today, Mike learns all about Ash and the new adventure of buisness owernship she's on. Ash Kaplan shares her vision for Golden Hour Garage, focusing on optimizing efficiency for shops through remote estimate building, warranty processing, and innovative advisor training. The conversation also highlights the importance of building meaningful customer relationships, as well as the value of attending industry events like the ASTA Expo for personal and professional growth.Learn more about Golden Hour Garage HERE Timestamps:00:00 "Ignite 2026 Wrap-Up Reflection"05:28 "Golden Hour Garage Vision"09:25 Intentional Onboarding and Quality Control12:14 "Warranty Costs vs Estimate Service"14:21 "Streamlined Warranty Estimate Solutions"17:58 "Empowering Shops Through Connections"21:23 "Optimizing Processes for Transparency"25:46 "Adapting for Growth in Business"27:27 Struggling to Sustain Employee Growth30:18 Do You Use a Bidet?35:51 "Free Beer Disappointment"38:18 Customized Pricing Approach Explained41:48 "Life-Changing ASTA Experience"42:42 "Red String Connections"48:06 Maximize Networking at Trade Shows49:28 "Breaking Isolation in the Industry"54:24 "AI Phone Systems Discussion"

EP 19: Can The Industry's Past Be It's Future? With Todd Hayes Of AutoShopAnswers

Welcome to SoupRadio Podcast. I'm your host Greg Buckley, a 60 year old, multi-automotive repair shop owner in Delaware. Today's guest is Todd Hayes, a highly successful entrepreneur that is bring back customer service to the automotive aftermarket in a HUGE way. He is the COO of Adams Automotive in Houston along with the CEO of his private equity firm, Houston, Boston Partnership.In this engaging interview, Todd Hayes shares his journey from a young entrepreneur to a successful automotive industry leader. He emphasizes the importance of discipline, exceptional customer service, and innovative business strategies that have transformed his businesses and impacted lives. In this engaging conversation, industry veterans Todd Hayes and Greg Buckley share insights on transforming the auto repair industry through customer service, technology, and efficient business models. They discuss the importance of industry roots, leveraging AI, and building a culture of excellence to achieve sustainable growth and wealth.Keywords For The Showauto industry, customer service, business growth, discipline, automotive success, legacy business, private equity, auto hospitality auto repair, customer service, AI, business efficiency, industry transformation, auto hospitality, private equity, technician recruitmentKey Topics In The ShowDiscipline in business and healthCustomer service as a differentiatorLegacy building and business growth Industry roots and customer service excellenceLeveraging AI for customer relationshipsBuilding a high-performance auto repair businessKey PointsCustomer-Centric ModelEfficiency FrameworkAuto Hospitality ModelPractical Tips To Build The Client RelationshipImplement AI tools for customer profilingTrain staff on customer service excellenceAdopt the Ritz Carlton auto hospitality standards"Customer service is the key to industry success.""Building a team that respects each other is essential.""Focus on the customer, and success will follow."Chapters00:00 Introduction and Personal Connection01:48 Health Journey and Resilience03:42 Discipline in Life and Business07:25 Early Career and Business Foundations11:29 Customer Service and Industry Changes17:10 Legacy and Community Focus24:19 Transforming Auto Shops into Customer-Centric Businesses28:38 The Journey of Entrepreneurship and Family Values32:27 Changing Lives Through Business and Community37:16 Innovative Customer Service Strategies in Auto Repair44:06 De-risking Business Portfolios and Growth Strategies50:11 The Importance of Communication and Customer Relationships01:00:18 Revisiting Business Fundamentals01:01:12 The Evolution of Business Models01:01:49 Harnessing Technology for Customer Engagement01:02:58 Building Relationships Through AI01:04:24 Efficiency in Service Delivery01:06:27 The Importance of Customer Experience01:08:16 The Role of Team Dynamics in Business01:12:24 Customer Service as a Core Value01:14:10 The Need for Respect in the Workplace01:16:13 Choosing the Right Business Model01:18:50 The Importance of Cleanliness and Presentation01:23:28 The Future of Private Equity in Business01:31:42 The Importance of Winning in Sports and Business01:33:11 Running a Business Like a Pro Football Team01:35:56 Discipline and Professionalism in the Workplace01:37:51 Navigating Industry Events and Networking01:39:40 Customer Service as the Core of Business Success01:43:02 Honoring Mentorship and Industry Relationships resourcesAuto Shop Answers - https://autoshopanswers.comTodd Hayes on LinkedIn - https://linkedin.com/in/todd-hayesAI Development by Michael Floyd - https://aidev.comAuto Shop Answers - https://autoshopanswers.comAdam Coffey's Private Equity Books - https://www.amazon.com/s?k=Adam+CoffeyTechMetric - https://techmetric.comBryce's Auto Service Event - https://theaslconference.com guest linksLinkedIn - https://linkedin.com/in/todd-hayesLinkedIn - https://linkedin.com/in/greg-buckley