Building Trust & Transparency

Ep 143: Proving Yourself vs. Improving Yourself with Levi OBryan

Why Busy Shops Stay Broke | Josh Oberlander | Ep 25

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOYour techs don’t need another YouTube rabbit hole—they need real answers to the problem in front of them. SWAT Training and Diagnostics brings the tech support and hands-on, virtual, and just-in-time training to help them fix today’s car and be ready for the next one - LEARN MORE HEREIn this episode, Tonnika Haynes and Josh Oberlander break down why slowing down and focusing on process can actually turbocharge your shop’s growth. Tonnika shares hard-won lessons about moving from high car count and burnout to prioritizing quality over quantity, showing how DVIs (with more photos!) increase both trust and repair order value. Josh jumps in with actionable advice on building team buy-in, gamifying new processes, and leading from the top. Timestamps:00:00 Leading from the top: Why technicians and advisors must buy in00:35 The untapped power of free training for shop owners01:17 Doing less for more: Getting profitable work from fewer cars02:16 Maximizing ARO by slowing down and focusing on DVIs03:07 The quick lube trap: Saying yes to everything vs. building real value03:23 Photos = trust: How transparent DVIs win more jobs03:34 Josh shares shop success with upping DVI photo counts04:04 Protecting your shop with good photos (and covering your … liability)05:01 Why busy shops are still "broke"—the cost of missing training & coaching06:10 Saying 'no for now': The hardest lesson for shop owners06:41 Why oil changes almost never build loyalty (and what to focus on instead)06:53 Coaching your team: Breaking through resistance to DVI and new processes08:04 Gamifying buy-in: Whiteboards, numbers, and making it a challenge09:20 The 60- or 90-day challenge: Real tracking for real results10:00 Why photo & video DVIs build trust—and prevent burnout11:19 Video in the shop: When and why you want to use it12:08 Technicians, not actors: Keeping DVI videos authentic12:25 The magic of just one extra hour per ticket12:36 Team buy-in starts at the top—stop relying on "because I said so"13:18 Creating a culture of “disagree and commit”14:20 How team input drives goals, ownership, and commitment15:08 Buy-in that sticks: When your team runs the shop without you15:53 Setting the next big goal (and getting your team hyped!)16:06 The never-ending work of real leadership17:01 The payoff of openness: Why your team should know the numbers

Ep 161: The Leadership Lessons Behind Building a Trades Business with Evan Richard

EP28: Tenets For A Successful Small Business: With Brent Garrett CEO Of Sirius Plumbing And Heating

Welcome to ShopSoup Podcast  ⁨@SoupRadio247⁩  In this episode, Brent Garrett shares insights from his book '30 Days of a Better Business,' discussing leadership, business growth, and creating a positive company culture. Greg and Brent explore strategies for small business success, team building, and personal development.Keywordssmall business, leadership, business growth, company culture, entrepreneurship, coaching, team building, business strategyKey topicsBusiness growth strategiesLeadership and team developmentCreating a positive company cultureThe importance of vision and mission statementsManaging the messy middle of business growthBuilding trust and employee engagementUsing Maslow's hierarchy for understanding customer and employee needsThe role of coaching and mentorship in businessSound bites"Slow and steady wins the race.""Trust is the foundation of client relationships.""Make lives better for your team, customers, and vendors."Chapters00:00 Introduction to Brent Garrett and His Journey02:31 The Essence of Small Business Ownership05:10 The Narrative of 'Thirty Days of a Better Business'08:00 Mentorship and Learning from Mistakes10:59 The Importance of Client Experience13:45 Building Relationships in Business16:21 The Value of Younger Generations in Business19:15 Navigating the 'Messy Middle' of Business22:24 Vision and Mission Statements in Business24:46 Strategies for Achieving Business Goals29:00 Navigating the Journey: Vision and Mission30:56 Understanding Needs: Maslow's Hierarchy in Leadership35:17 Burnout vs. Fatigue: Supporting Team Members41:01 Building a Positive Culture: The Power of Gratitude48:23 Coaching for Growth: Empowering Small Business Owners51:19 The Road Ahead: Applying Lessons from the BookGet Your Free Copy of Brent's Book30 Days of a Better Business by Brent Garrett - https://www.amazon.com/s?k=30+Days+of+a+Better+Business+Brent+GarrettThe Skilled Trades Coach - https://www.skilledtradescoach.comLinkedIn - https://www.linkedin.com/in/brentgarrettWebsite - https://www.skilledtradescoach.com

EP27: His Life Wouldn't Change Until His Name Was On The Building. With Andrew Dominguez Of Asher Auto Group

Welcome To ShopSoup Podcast. On Episode 27, I sit down with Andrew Dominguez of Asher Auto Group that includes Asher Automotive and DTX Automotive. Two dynamic shops that are a result of Andrews determination to provide growth and opportunities for his team members.SUMMARYIn this inspiring interview, Andrew Dominguez shares his journey from a young dealership employee to successful auto shop owner. He discusses overcoming challenges, building trust with customers, leadership, and strategic growth in the auto industry.KEYWORDSauto industry, entrepreneurship, leadership, business growth, customer trust, auto repair, dealership, small business, success storyKEY TOPICSAndrew's early start in auto industryBuilding customer trust and loyaltyLeadership and team developmentScaling multiple auto repair locationsSOUND BITES"People buy from those they trust""Uniform service is a leadership issue""Success is about giving value to others"CHAPTERS00:00 Introduction to Andrew Dominguez's Journey02:47 Early Career and Lessons Learned05:25 Transitioning to a Bigger Dealership08:34 Climbing the Ranks and Facing Challenges11:30 Desire for Independence and Entrepreneurship14:05 Building Relationships and Customer Trust17:00 The Decision to Start His Own Business19:48 Navigating Challenges and Building a Brand22:41 Personal Life and Support System28:04 The Impact of Tough Love30:45 Lessons from Loss and Leadership32:47 Taking Risks for Growth35:50 Navigating Partnerships and Challenges38:40 Building a Team and Expanding Opportunities40:33 The Role of Coaching in Business Success44:31 Learning from Mistakes and Adjusting Strategies48:13 Understanding Business Dynamics and Financing49:58 The Old vs. New Business Mindset52:18 Empowering the Next Generation of Technicians53:16 The Importance of Transparency in Leadership55:46 Balancing Family and Business Life58:39 Finding Hobbies and Personal Time59:57 Navigating Work-Life Integration01:04:38 The Evolving Nature of Success01:07:18 Future Aspirations and Growth StrategiesRESOURCESAuto Service Leaders Conference 2026 - https://theaslconference.comAuto Service Leaders - https://autoserviceleaders.comAndrew Dominguez's LinkedIn - https://www.linkedin.com/in/andrewdominguezAsher Automotive - https://asherautorepair.com/DTX Automotive - https://dtxautomotive.com/Guest LinksLinkedIn - https://www.linkedin.com/in/andrewdominguez

Dealer Plate Guy Compares Dealer Pricing with the Aftermarket

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff sits down with Dealer Plate Guy (Austin Conroy), who has a HUGE following on social media. Austin shares his unconventional career path from sales to service manager, emphasizing the importance of building customer and employee relationships in the dealership environment. They also talk about the most common misconceptions about dealership pricing compared to independent shops and the crucial role of technician career development and mentorship programs in addressing the ongoing technician shortage.Timestamps:00:00 International Connections: Jeff & Dealer Plate Guy Meet02:05 Growing Up Near Purdue & Serving College Town Clients03:17 From Car Sales to Multi-Store Manager: Austin’s Journey05:00 First Day as Service Manager: No Wrenching Background Needed07:10 COVID Resets the Department – Building New Structures08:53 Why Techs Should Talk To Customers (and Break Out of the Funk)10:10 Handling Difficult Customers & Flipping the Script13:36 The Unseen Cost of Long Test Drives & Flat Rate Frustrations16:28 Why Relationships Matter: Dealer vs. Independent Shop Service18:31 Career-Oriented Advisors & Building Repeat Business20:44 Managing Pay, Hours, & Mentality in Service Departments24:01 Changing Flat Rate Times: Pushback & Tracking Results29:12 Dealer vs. Aftermarket Parts Pricing: The Real Story33:43 Should Dealers Offer Aftermarket Parts? Educating Customers35:16 The Independent Shop Advantage in “Impossible” Diagnostics38:41 The 20-Minute Battery Draw: Stories From the Bay42:58 Why Dealers Still Need Flat Rate—With Real Solutions44:38 Feeding Your Best Techs: Who Should Get The Gravy Work?46:56 The Reality of Used Car Work, PDI, and Technician Dispatch49:28 Overpromising Service Times: Collision vs. Dealer Mentality52:16 Developing the Tech Career Path: Retaining Talent57:06 Mapping Out Progression Steps & Regular 1-on-1s With Techs1:02:45 Multi-Point Inspections: Making Video Pay Off1:09:29 How Social Media Skits Are Changing Dealerships1:13:42 Bridging the Advisor & Tech Divide: Cross-Training Works1:17:04 Beyond Money: Finding the Right Role for Each Employee1:20:17 The Real Fix for the Technician Shortage1:24:05 Apprenticeship, Dealer Responsibility & Recruitment1:28:47 Final Thoughts & Where to Find Dealer Plate Guy Online Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 142: How People-First Leadership Drives Shop Performance with Chris Cloutier

EVERYTHING You Need to Know about Master Tech to Millionaire + Autoshop Answers

In this crucial & very special episode of Master Tech to Millionaire, Joe Adams & Glenn Piccolo break down the essential terminology, history, and operational secrets of the Auto Hospitality Group to get you totally dialed in. Whether you’re gearing up for the legendary Key to Key to Callbacks weekend, VIP, Courtside, or just want the blueprint on how a master technician scales into a millionaire, we’re decoding it all. Get ready to learn the 8-figure difference between auto repair and auto hospitality, what a "VIP Rack Attack" actually looks like, and why hands-on jobs in "Bay 1" are your biggest opportunities. Stop guessing and start scaling. Hit play to learn the language of million-dollar auto shops, and visit AutoShopAnswers.com to get your business on the fast track.   https://autoshopanswers.com

Top 5 Qualities of a Genuine Service Advisor [RR 1106]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What makes a good service advisor great? Levi Linseman, performance coach at Autoflow, shares the five human qualities that separate a good service advisor from a truly trusted professional. With 25 years of automotive experience, including 15 years at the service desk, Levi explains why eye contact, a smile, warmth, caring, and humility can turn everyday transactions into long-term customer relationships. The conversation also explores sophisticated professionalism, the role of AI in the customer experience, proactive communication, hiring for coachability, and why the best advisors know when to simply say, "I don't know." What You'll Learn The 5 qualities that define a genuine service advisor.How admitting mistakes can actually increase customer trust.Why AI should support the service advisor, not replace the human connection.How digital vehicle inspections can improve transparency and communication.Why coachability and continuous learning are essential for advisors.How proactive communication reduces customer anxiety.Why setting clear expectations can dramatically improve the customer experience.What shop owners should look for when hiring their next service advisor. Great service advisors do more than sell repairs. They build trust, reduce anxiety, communicate with honesty, and make customers feel cared for. Technology can make the process more efficient, but genuine human connection remains one of the most powerful advantages a shop can offer. Levi Linseman, Performance Coach, Autoflow Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm                                        

Arming Your Service Advisors For Battle

Customers do not buy brake pads, transmissions, tires, or diagnostics. They buy confidence that their family will be safe, their truck will get them back to work, their trip will stay on schedule, and the problem will finally be handled. In Part Two...

The Mistake That's Costing Your Shop Money | Nick Yannessa & Chi Wong - Ep 30

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika welcomes Nick Yannessa & Chi Wong to talk about how they started a auto repair shop. Nick brought up how he thinks it's dangerous to judge customers based on their car or background—presenting recommendations equally is key for success. They all discuss the importance of efficiency and processes, especially for one-person operations, with strategies ranging from shop layout to streamlined part sourcing. The discussion explored how relationships—whether through peer support, coaching, or personal connection with customers—can make or break both morale and business success.Timestamps:00:00 Growing up in the business, judging customers & learning not to assume03:00 The wild origin story of a Philly-area repair friendship07:00 Shop ownership journeys: from dealer frustration to Craigslist finds13:15 Shop expansions, partnerships, and the big pains of growing fast16:30 Management mistakes: Getting hurt by the wrong coaching advice22:30 Why shop friendships (and roasting each other) drive real growth26:00 Breaking out of the tech mindset — why process & sales skills matter35:00 Single bay or big staff? How to thrive as a one-man show41:30 Efficiency hacks: leg surgery for your shop layout47:00 The power of batching tasks, double-dipping on equipment, and finding your warehouse51:00 Bootstrapping a new shop, from free desks to Techmetric (or not)59:00 Real-life sales training: How to pitch brakes and win trust1:12:00 Dealership vs. Indie: Why premium service isn’t just about the brand1:20:00 Body shop margins, insurance games, and why service rocks1:33:00 The secret sauce: Making your shop unforgettable1:39:00 Building trust over time (without a single DVI)1:44:00 Health, happiness, and generational wealth—success beyond KPIs1:46:00 Why driving a free CR-V might beat flexing a Cadillac1:52:00 Building benefits for your people, and leveling up your future1:58:00 Final rants and why you need to be the “dive bar” your customers love

Deferred Work: The Most Overlooked Growth Opportunity in Auto Repair [RR 1101]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Most auto repair shops are sitting on a goldmine of untapped revenue without realizing it. In this episode, Carm Capriotto welcomes Jimmy Alauria of 3A Automotive & Diesel Repair to discuss how deferred work can become one of your shop's most effective growth strategies. By pulling just two years of data from his shop's database, he discovered $3.3 million in potential revenue from deferred services. From better customer communication to smarter follow-up systems, Jimmy explains how to turn yesterday's declined repairs into tomorrow's repair orders. What You'll Learn Why your customer database is one of your shop's most valuable assets.How deferred work can create significant new revenue without increasing car count.Why shops should schedule the next appointment before the customer leaves.While DVIs provide excellent transparency, their primary goal should be to educate the customer and help them plan, rather than to force an immediate $5,000 repair order. Jimmy notes that customers decline work not necessarily because they lack trust, but because they need time to budgeHow categorizing repairs by safety, reliability, maintenance, and appearance improves customer understanding.Understanding the customer's personal "car goals," whether they love the car and want to avoid a new car payment, or they hate the car and want to trade it in, is also critical to framing recommendations effectively.The shortcomings of traditional CRM follow-up systems and how AI can improve communication.How AI helps prioritize repairs and translates technical repair language into customer-friendly messaging that drives response. Deferred work isn't lost business; it's future opportunity. By building better follow-up processes, educating customers, and using technology to communicate more effectively, shops can strengthen relationships, improve customer retention, and unlock substantial revenue already waiting in their database. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare   NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm                                          

From Tech to Service Advisor: Training, & Shop Leadership with Cody Kirkessner

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at Tools in Hershey, PA, Jeff Compton features Cody Kirkenester of Fadely’s Auto Masters. After 15 years as a technician and shop foreman, Cody transitioned into the service advisor and shop manager role. He shares his journey into the automotive industry, the training culture that helped shape his career, and a memorable diagnostic breakthrough using a lab scope. Cody also discusses mentoring technicians, managing customer relationships, parts quality challenges, AI in the shop, and one of his fears.Timestamps 00:00 Meet Cody Kirkenester 00:56 From Tech to Advisor 02:27 Early Car Obsession 04:25 School and First Shops 07:40 Joining Faidley’s Auto 08:33 Training Culture 12:31 Diagnostic Breakthrough 15:08 Corvettes and Specialty Cars 20:16 Team Development and Mentoring 28:09 Moving Into Management 38:45 Challenges of Being a Service Advisor 47:51 Parts Quality Issues 51:43 Recruiting Young Talent 55:55 Scopes and AI Tools 58:44 Succession Planning 01:01:20 Legacy and Leadership 01:07:41 Wrap Up and Next Steps Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

ADAS and Electric Vehicles Are Changing Auto Repair | Marco Palumbo

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Marco Palumbo shares his journey from technician to owner of Maxim Tire and Muffler in Winnipeg. He discusses the challenges of adapting to new automotive technologies, such as ADAS and electric vehicles, and the investments required in equipment, training, and staff. Marco also emphasizes the value of transparent customer service and community reputation, demonstrating how taking care of customers builds long-term loyalty and success.Timestamps:00:00 Meeting Mark and first impressions05:28 Importance of mentoring in shops12:13 Success with TikTok marketing17:38 Discussing car calibration and trust21:54 Unexpected car repair costs29:15 Dealerships vs. aftermarket dynamics34:45 Engaging waiting customers in showroom42:20 Oxygen sensor issues and specialization45:49 Tesla service challenges in smaller cities52:46 Celebrating Mark's impact56:16 Challenges with tech skills and training58:56 Managing training logistics01:04:09 Troubleshooting car electrical issues01:10:47 Managing customer service expectations01:16:04 Challenges with car part repairs01:24:28 Facing time management challenges01:28:24 Advocating for customer transparency01:34:09 Unresolved car maintenance issues01:37:26 Customer requests and shop policy01:42:08 Charging for technical auto repairs01:47:39 Recognizing Marco's passion and impact Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Screw the Customer - Happy Workers Are More Important | Becky Witt - Episode 6

In this episode, Becky Witt joins Tonnika and Ash to say that having happy workers is the foundation for customer satisfaction. Becky also shares how a shift to annual maintenance and eliminating waiters doubled her average repair order, and drives home the importance of transparent pricing—encouraging shop owners not to discount out of emotion.Timestamps:00:00 Why “The customer is always right” is poppycock01:06 Meet Becky Witt: Childhood car obsession to shop owner05:25 From gas stations to Honda and back again07:32 Climbing the dealership ladder & national recognition09:47 Outgrowing stalls: The low-overhead secret13:19 Specializing in Honda: Lessons from the product cheapening department15:42 Luxury vs. lunch-bucket customers: Discovering your ideal clientele17:21 Changing shop management for good: Consulting stories20:00 What motivates techs (and how to find your own unicorn)22:07 Why most shop owners have it backwards about business25:11 Learning to get out of your own way as a leader27:13 The $47,000 mistake: Wasted time every morning30:06 Why you must always be open to new coaching and training32:00 Becky’s donut stories—Making lessons unforgettable34:16 Why she refuses to charge for her wisdom (and why that matters!)38:31 Teaching the whole shop: How real change sticks41:03 Real talk: Pricing from your own pocket hurts everyone43:02 Clients, customers, and people with broken cars—who you REALLY want46:00 Why shop loyalty starts with saying NO to the wrong jobs48:28 How Becky pioneered wait-oil changes (and why she stopped!)51:00 The annual maintenance model that doubled profits54:01 Ditching rides for loaner cars—cutting costs, leveling up service56:05 The #1 thing every new shop owner must do58:20 Why your team’s happiness is everything01:00:13 Why Becky won’t ever do “waiters” again01:03:02 Life after live training: Becky's biker adventures01:06:01 Advice for living your best (motorcycle-filled) life

Episode 285 - Bad Reviews Can Lead To Better Practices With Brett Hunziker

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, the conversation focused on real-world challenges faced by shop owners and technicians, including the complexities of managing customer expectations and navigating negative reviews. One concept discussed was the need for transparent diagnostic processes and detailed communication, especially when customers question pricing or feel they already know the issue with their vehicles. A key theme that emerged was the importance of accurate shop management—covering everything from parts inventory to internal controls in software like Shop-Ware—to ensure profitability and reduce clerical errors.00:00 Out-of-province vehicle inspections06:53 Florida driver's license language law15:54 Construction mistake with leaning structure16:42 Visiting the 9/11 Memorial Museum23:08 Challenges of Replacing Headlights27:58 Car repair frustration and miscommunication32:35 Discussing diagnostic trouble codes37:32 Introducing Whisperflow for Note-Taking47:24 Customer dissatisfaction with tire pricing50:29 Dealer pricing and customer experiences56:11 Adjusting labor rates and pay structure01:01:02 Evaluating Business Efficiency and Labor01:09:15 Old machinist's inventory strategy01:09:52 Buying and selling steel

Brakes for Breasts: How Auto Repair Shops Are Fighting Breast Cancer [THA 500]

Thanks to our Partners: NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> What if your auto repair shop could help advance breast cancer research while growing your business? Co-founders Leigh Anne Best and Laura Frank, alongside Dr. Justin Johnson from the Cleveland Clinic, share the story behind one of the automotive industry's most impactful grassroots fundraisers. Since 2011, participating shops have partnered with parts vendors to provide free brake pads during October, helping customers save on repairs while shops donate 10% of the total service cost to breast cancer vaccine research at Cleveland Clinic. With $2.4 million raised and a $3 million milestone in sight, the campaign is helping fund continued research into the alpha-lactalbumin breast cancer vaccine for triple-negative breast cancer while giving independent repair shops an opportunity to strengthen their communities and grow their business. What You'll Learn How the Brakes for Breasts win-win fundraising model works.How participating shops can partner with parts vendors and customers.Why 100% of donations go directly to the research laboratory.How grassroots funding helped keep the Cleveland Clinic research lab open after Dr. Vincent Tuohy's passing.What Phase 1 vaccine research revealed and what Phase 2 will require.How participating shops can generate community awareness and increased car count.How your shop can participate and access promotional resources. Brakes for Breasts demonstrates what can happen when the automotive industry comes together around a cause. Shops can serve their customers, strengthen their communities, grow their businesses, and help fund research that could change lives. Every shop, every customer, and every dollar can make a difference. https://www.brakesforbreasts.com/ The First Breast Cancer Vaccine Trial Recipient Jennifer Davis: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/ NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/ Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/ You’re probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: <a href="https://automotiverepairpodcastnetwork.com/" target="_blank" rel="noopener...

Bonus Episode - Emily Oliver On Keeping It in the Family While Facing Challenges and Growth at a Small Auto Shop

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Emily Oliver joins the podcast to share her journey of taking over a small family auto repair shop in Gloucester, Massachusetts. Emily talks about the challenges of modernizing operations, from adopting new software like Shop-Ware to implementing more thorough documentation and communication processes with customers. The conversation also highlights the complexities of hourly billing in auto repair, the challenges of managing family roles in business, and the importance of continuous learning and adaptation as the shop grows.00:00 Family auto shop's history08:56 Simple billing system explained10:55 Tracking time in auto repair bays19:04 Standardizing Inspection Processes23:10 Issues with technician pricing30:07 Convincing family about car maintenance36:33 Communicating with customers39:47 Dealing with other mechanics' issues46:27 Early challenges and learning curve54:21 Managing finances and staying focused56:10 Discussing parts pricing strategy01:01:21 Gaining insights from peer feedback

Why Employees Disengage and How Leaders Reconnect Them [RR 1103]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Why are so many employees disengaged at work, and what can leaders do about it? Dr. JJ Peterson explores how business leaders can cure employee disengagement by applying the StoryBrand framework to their management style. The episode addresses a massive workplace crisis: roughly 80% to 90% of the American workforce identifies as disengaged, meaning they are stressed, disconnected, and not giving their best. Because a boss can impact an employee's mental health even more than a therapist, Dr. Peterson argues that leaders have a profound responsibility to show up in a way that positively impacts their team. What You'll Learn Why most employees disengage and what leaders can do to change it.The four workplace character roles: Victim, Villain, Hero, and Guide.Why great leaders stop trying to be the hero and instead help their employees succeed.How empathy and authority work together to build trust and accountability.Why people want to feel they matter more than they want to feel motivated.How defining purpose and creating a shared story strengthens company culture.Why repairing relationships after mistakes builds lasting trust and psychological safety. Dr. Peterson notes that people don't wake up wanting to be motivated; they wake up wanting to matter. Leaders must clearly communicate two things to make employees feel they matter: why the company's work is important (e.g., alleviating severe stress for customers with broken down cars) and why the individual's specific role in that mission is valuable. Similarly, true company culture is not about having snacks in a breakroom; it is about intentionally building a shared story where everyone knows their roles, values, and what success looks like. Dr J.J. Peterson, https://www.drjjpeterson.com/. Listen to JJ's other episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare   NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Storytelling and Open Discussion.https://remarkableresults.biz/Automotive Field Theory:From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Don't Send Your Service Advisor Into A Battle Unarmed

Your service advisor may be the gatekeeper of your entire business, but have you actually trained them to protect it? In Part One of this two-part Repair Shop Reckoning conversation, Kevin Brown and Jason Tracey break down one of the most expensive...

Ep 166: Why Great Leaders Give People Permission to Fail with Ron Helmer

Using the Shop Tour to Identify Pain & Close the Deal

Joe Adams hosts a legendary wealth management advisor, exploring and breaking down the Sandler sales approach—professionals solve by identifying pain, quantifying it, and personalizing solutions—so shops can build trust and close more business. The episode also covers wealth-building basics: start early, buy assets not liabilities, use compounding, diversify outside the business, and plan estate and insurance strategies to protect family wealth and prepare for an exit. AutoshopAnswers.com Auto-Shop-Media.com

The Biggest Mistake Shop Owners Make with Josh Coomes and Brian Ramsburg

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at Tools in Hershey, Pennsylvania, Jeff sits down with Josh Coomes of Auto Shop Therapy and technician Brian Ramsburg to discuss the realities of running a modern repair shop. Brian reflects on more than 18 years in the trade, the challenges of being a solo technician, and why he enjoys variety in his work, while Josh shares his customer-first approach, leadership lessons, and the importance of protecting a shop's reputation. Together, they explore diagnostics, pay plans, hiring, training, and building a culture that values quality over speed.Timestamps:00:00 Listen or Become a Liability 00:35 Tools in Hershey Introduction 02:37 Brian's Career Journey 04:18 Owning a Job vs. Owning a Shop 07:42 Customer Empathy and Service Standards 09:21 Turning Away Older Vehicles 14:48 Favorite Types of Repairs 18:02 Why They Avoid European Vehicles 19:40 Shop Scheduling and Profitability 21:56 Technician vs. Owner Priorities 25:38 Working Relationship Challenges 28:28 Hiring and Leadership Lessons 36:20 Mentoring and a Proof-Based Culture 40:41 Pay Plans and Team Morale 42:03 The Starter Diagnosis Debate 45:41 The Stress of Being the Only Technician 48:50 Quality Control vs. Book Time 52:40 Shop Standards and Fair Productivity 55:27 Workflow and Imperfect Data 58:51 Flat Rate Pressure Stories 01:05:10 Hiring Through Working Interviews 01:10:23 Charging Properly to Grow 01:12:44 Final Advice and Closing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Ep 163: The Culture Every Business Owner Wants to Build with Edward Caswell

The Fine Line Between Viral Content and Rage Bait | Bryan Pollock, Tonnika Haynes and Braxton Critcher

Like the show? Show your support by using our sponsors.Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at Tools Pennsylvania 2026, this discussion brings together Jeff with Bryan Pollock, Tonnika Haynes and Braxton Critcher to talk about the realities of growing a podcast and business through social media. They explore why short-form content and reels are essential for reaching new audiences, the downside of viral clips attracting negative comments, and the challenge of balancing attention-grabbing content with long-term brand integrity. The conversation also covers dealing with online criticism, protecting your mental health, and staying focused on helping people make meaningful changes instead of chasing internet arguments.Timestamps: 00:00 Do You Focus? 01:34 Disc Golf Banter 01:52 Emotional Support Wiener 02:10 Tools PA Roundtable Introduction 02:30 Group Chat Chaos 03:32 Reels Are the Devil 05:05 Why Social Media Matters 06:51 Viral Reels and Online Hate 09:29 Deleting Ignorant Comments 11:01 Rage Bait vs. Clickbait 15:00 Shop Rates and Industry Reality 16:24 Producer Clip Strategy 20:58 Can You Change the Industry? 23:53 Choosing Positivity 29:34 Why Good Content Still Gets Hate 32:42 The "Must Be Nice" Mindset 34:40 Handling Large Audiences 35:53 Protecting Your Peace 36:16 Keyboard Warrior Stories 38:34 Why Viewers Get Angry 41:01 You Can't Save Everyone 42:30 The Highlight Reel Trap 48:24 Stop Complaining—Start Changing Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

The Secrets To A Quarter Million Dollars With Your Phone Calls | EP3 | Shop Fix Academy Podcast

$240,000 should be the baseline for a service advisor, but instead it seems like a dream to many shop owners. In this episode Berg and Guy investigate the phone calls that drive your business and how to change your front counter to actually bring in profit. They dive into the systems that will protect your liability, basic objection handling that will save your $8,000 tickets and how properly training one advisor can generate over a quarter million dollars for your shop!Get the structure and clarity your shop has been missing with Shop Fix LITE. https://shopfixacademy.com/shop-fix-lite?utm_source=sfapodcast&utm_medium=podcast&utm_campaign=join-lite&utm_content=cta-textlinkLearn the systems top shop owners use to consistently increase profit and build stronger teams at Shop Hackers Conference. https://shophackersconference.com/?utm_source=sfapodcast&utm_medium=podcast&utm_campaign=shophackers2026&utm_content=cta-textlinkExplore Shop Fix Academy Events led by operators who have solved the same profit, leadership, and operational challenges you’re facing now. https://shopfixacademy.com/upcoming-events?utm_source=sfapodcast&utm_medium=podcast&utm_campaign=sfa-events-2026&utm_content=cta-textlink

Ep 102 - Chris Gayne | If There's a Problem in Your Shop, It's Probably You

Tektonic 2027 is coming up April 1-3, and if you missed year 1, you MUST NOT miss year 2. It's bigger, it's better, because is Tekmetric's conference. You know it's gonna be the best conference in the history of conferences. Get lower pricing now HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you! Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREElite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this episode, Chris Gayne shares stories from his transition out of a military career and into shop ownership, including the accidental founding of Dale County Diesel. The conversation dives deep into the difference between running a transactional versus a relational business, emphasizing the value of building real connections with customers and staff. Timestamps:00:00 – Transactional vs Relational: What Kind of Shop Are You Running?02:31 – From Military Flight Instructor to Shop Owner: Chris’s Journey06:43 – Surviving a Helicopter Crash (& What It Teaches You about Mistakes)14:02 – Leadership in the Shop: Lessons from Army to Auto Bay19:26 – Why Good Techs Deserve the Right Work—and Right Culture25:09 – How to Handle the “Unfixable”—Being Honest With Your Customers32:04 – Flat Rate vs Teamwork: What Actually Works?37:01 – Confession Time: If There’s a Problem in My Shop, It’s Me44:44 – Hard Policies, Real People: Why Relational Beats Rigidity49:55 – When to Tell Customers: “It’s Time to Move On from This Truck”51:06 – Wrap Up: Honesty, Growth, and Call for Your Confessions

Why Auto Repair Specialists Leave Our Industry (And How Shop Owners Can Keep Them) [THA 490]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Why do talented automotive technicians leave the automotive industry, and what can shop owners do to keep them? Host Carm Capriotto is joined by Technical Specialist Matt Fanslow and Technician Find CEO Chris Lawson to explore what it takes to attract, hire, and retain top talent in today's automotive repair industry. The conversation examines industry professionalism, workplace culture, compensation, employee engagement, and proactive recruiting strategies that help shops become destinations for exceptional technicians. What You'll Learn Why elevating the image of automotive professionals is critical to attracting the next generation of talentThe three primary reasons technicians leave shops: lack of respect, limited growth opportunities, and compensation concernsHow financial transparency can build trust, ownership, and a stronger team cultureThe difference between a shop's "official game" and its "shadow game," and why understanding both mattersPractical ways to gather meaningful employee feedback and turn ideas into actionHow leaders can remove obstacles that prevent technicians from finding joy and fulfillment in their workWhy relationships with tool truck drivers can become a valuable recruiting resourceHow a shop's appearance and reputation can influence whether top candidates choose to work there Finding and keeping great technicians requires more than competitive pay. Shops that create a culture of respect, provide clear growth opportunities, communicate openly, and actively remove workplace frustrations are far more likely to attract and retain top performers. The most successful shop owners don't wait for talent to find them, they intentionally build workplaces where skilled professionals want to stay and grow. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/ Chris Lawson, TechnicianFind.Com. Listen to Chris' other episodes HERE Love your shop? Stay, but stay ready. Auto techs join to level up, find good shops, and keep tabs on top indie jobs nationwide. Techs only. No BS. Independent Wrench Jobs: https://www.skool.com/independentwrenchjobs Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network:

The Hiring Mistake Shop Owners Keep Making | Sara Fraser & Chrisi Falco - Ep 20

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika Haynes sits down with Sara Fraser and Chrisi Falco from Auto Ignite Management (AIM) to talk all things hiring. Chrissy shares why finding the right fit is about making genuine connections—not just filling a seat. The conversation dives into the challenges of matching candidates and shops, the importance of clear communication (ditch the tech jargon!), and why letting go as a shop owner is crucial for real growth.Timestamps:00:00 Why working 50 cars a day is a no 01:00 Meet the AIM team: Industry roots, passion for matchmaking, and growing connections03:10 Are there really no techs? Why it’s about relationships, not shortages05:50 Should you keep a “bench” of techs? The ethics of recruiting & shop loyalty07:00 Why Chrisi refuses to work with just any shop—setting a high bar for culture08:30 What are you even offering? Shop owner introspection and culture checklists10:00 Women connecting in auto care: From awkward networking to authentic friendships12:15 Real talk on imposter syndrome and why even “superstars” get nervous14:35 Learning to follow up, build real connections & support the women in your network17:30 Teaching shop teams: Building trust (not confusion) with your customers19:00 Communicating repairs like a human—forget the tech jargon21:00 When the dealership totally misses your actual problem (and how to do better)24:00 Interview horror stories: “Honey, darling, babe”—and why culture fit matters27:00 Price matching, value selling, and the scary jump from dealership to independent31:00 Why coaching & confidence count more than the perfect resume34:00 Real interview answers that make (and break) a candidate38:00 Letting go: Why shop owners struggle to step back (and why you should!)41:30 Building a team that actually lets you leave—while your shop THRIVES45:00 You’ve earned your break, boss—embracing leadership, legacy, and life outside the bay49:00 AIM’s not just recruiters—they’re your matchmakers for growth

Ep 158: Stop Managing. Start Multiplying Leaders. | Shawn Gilfillan

Why Most Shop Owners Never Become Millionaires

Todd Hayes and Glenn Piccolo debrief a powerful weekend of training—covering Courtside, Key2Key's first Vegas event—sharing how auto hospitality, take-fives, and relentless phone skills drove record weekends and consistent growth. They discuss practical strategies for opening weekends, improving close rates, recruiting top techs, using AI and video tools, and preparing for private equity to scale service businesses. https://youtu.be/3Ob32qawL5Y autoshopanswers.com auto-shop-media.com

Ep 95 - Benjie Burris & Callie Johnson | Boobs, Business & Building Culture That Lasts

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this crossover episode, Mike Allen teams up with Tonnika Haynes from Downshift with Tonnika to give you a preview of the upcoming ASTA Expo in Raleigh, NC this September. ASTA Board Member and shop owner Benjie Burris joins alongside his daughter, Callie Johnson, ASTA’s new Membership & Events Manager, to talk about what makes the Expo special and how building a strong shop culture can create lasting success both inside and outside the business.The conversation dives into the power of showing up for your local community, building authentic relationships, and why giving back has played a major role in long-term growth. They also share first-hand ASTA Expo experiences, what makes the event different, and why the connections made there can impact both your business and your life.Oh, and you'll also hear the story of how Benjie met his wife. Let’s just say it’s one of those stories you definitely won’t see coming.Learn more about the ASTA Expo and how you can be there HERE Timestamps:00:00 The funniest icebreaker ever (yes, fake boobs are involved)00:53 Live from Fueling Connections 2026 – ASTA at UTI Mooresville02:22 Audio chaos: Why your own tools matter (and how NOT to record a podcast)04:10 The rise of Downshift and the weirdness of being told “I listen to your podcast!”05:03 Social media hacks: Engagement, trolls, and managing the comment chaos09:19 A blueprint for a family-run business culture that actually works10:29 Turning community support into real shop growth (and why service matters)13:42 Small steps, big progress: Building a shop “patch by patch”14:42 The real reason community work succeeds (hint: It can’t be faked)18:25 Real talk on supporting schools, teachers, and being boots-on-the-ground22:22 Dealing with “big city” demands and setting shop boundaries23:46 ASTA’s new Membership & Events Manager shares social media tips26:53 The ASTA Expo: Networking, parties, and the least clicky vibe in the industry28:29 Conversations that change careers—and lives30:46 Competitors or community? Why ASTA shops help each other32:07 Going from local to international—how ASTA keeps its family feel36:04 Must-attend classes, what’s next for ASTA, and seriously, don’t miss the hospitality suite39:29 Why Downshift is different: Focusing on legacy, mindset, and leveling up

The Rise of the Specialist: Redefining Automotive Professionalism [THA 485]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-turn-id-container="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> Host Carm Capriotto is joined by shop owners Craig Noel, Brett Beachler, and Tom Palermo for an important discussion on how “The Rise of the Specialist” is moving from idea to implementation inside automotive repair shops across the industry. Written by Carm Capriotto, “The Rise of the Specialist” is a growing movement and declaration designed to elevate the language, image, professionalism, and culture of the automotive service industry. In this episode, the panel shares how they are actively implementing “The Rise” within their own businesses, from changing terminology and redefining job titles to elevating customer communication, shop presentation, and team culture. The conversation highlights the real-world challenges and successes of shifting away from outdated labels like “mechanic,” “wrench,” and “technician” and embracing the more professional and accurate title of “specialist.” Carm explains that this movement is more than a branding exercise; it is a professional evolution aimed at helping the industry better reflect the expertise required to service today’s highly advanced vehicles. Modern automotive professionals are diagnosticians, calibration experts, technology specialists, and problem-solvers operating in one of the most sophisticated skilled professions today. Throughout the discussion, the shop owners explain how adopting the language and principles of “The Rise” has strengthened team pride, improved customer trust, and helped create a more professional identity within their organizations. The panel also explores how service advisors play a key role in communicating the value of diagnostics, testing, and specialist-level expertise to clients in a way that builds understanding and confidence. The episode draws powerful comparisons to professions like medicine and culinary arts, emphasizing that automotive specialists deserve the same respect given to highly trained experts in other industries. Just as chefs and medical specialists earn recognition through mastery and continuous education, today’s automotive professionals must also be seen as specialists whose expertise protects the safety and reliability of every vehicle entrusted to them. “The Rise of the Specialist” has already gained momentum throughout the industry. Carm’s signature keynote, The Rise of the Specialist, has been delivered to influential audiences across North America, including the ASE Board of Governors, Ford Motor Company, and hundreds of forward-thinking automotive professionals. What You’ll Learn Why “The Rise of the Specialist” was created and what it representsHow shop owners are implementing “The Rise” in their businessesWhy the industry must move beyond outdated titles like “technician” and “mechanic”How language shapes customer perception, professionalism, and team cultureThe role service advisors play in explaining specialist-level diagnostics and repairsHow hospitality, presentation, and communication strengthen customer trustWhy this movement can help attract the next generation of automotive professionals This episode demonstrates that “The Rise of the Specialist” is no longer just a concept; it is becoming a real cultural shift within the automotive industry. By adopting language that reflects expertise, elevating professionalism throughout the customer experience, and embracing the identity of the specialist, shop owners are helping reshape how the industry sees itself and how the world sees it. Download 'The Rise of the Specialist': https://remarkableresults.biz/rise Craig Noel, <a...

EP26: ShopSoup Goes Into Overdryve With Mike DelaCruz

Welcome to ShopSoup! In Episode 26, I get to talk with Mike DelaCruz, CEO of Overdryve, a marekting agency that helps shops understand their marketing reach and performance with insight and precision. Mike and I go back a ways and we talk about how we've both grown from the DemandForce days when we first met. We share some laughs, great stories and more on this episode of ShopSoup.In this engaging conversation, Greg Buckley and Mike DelaCruz explore the evolution of the automotive industry, the impact of AI, community involvement, and personal growth. Discover practical insights on marketing, leadership, and balancing life and work from two industry veterans.KEYWORDSauto industry, AI in marketing, community engagement, leadership, personal growth, marketing strategies, automotive repair, industry innovationKEY TOPICSAI integration in marketing and operationsCommunity involvement and brand buildingLeadership and personal growth in the auto industryKEY FRAMEWORKSCustomer Connection ModelAI-Driven Marketing Operating SystemACTION ITEMSImplement community engagement strategies based on local demographicsUse AI tools to forecast and monitor marketing performanceTrain staff with scripts and coaching for customer interactionsSOUND BITES"Learn three things about every new customer.""Love what I do and it gives me peace.""Industry has given us so many good things."Chapters00:00 Introduction and Personal Reflections03:38 The Birth of Overdrive and Its Mission09:10 AI in Marketing: Transforming Strategies14:52 Overcoming Fear of AI in the Industry18:33 The Importance of Customer Relationships27:52 Balancing Acquisition and Retention Strategies34:20 Personal Life and Finding Balance37:10 The Balance of Martial Arts and Life37:36 Building Confidence Through Self-Defense39:13 The Therapeutic Benefits of Physical Activity39:53 Inspiration from Community and Personal Growth42:19 Navigating Business Relationships and Ethics43:12 Strategic Marketing in Competitive Areas46:09 Understanding Community Needs for Effective Marketing47:53 The Importance of Community Engagement50:21 Giving Back: The Emotional Rewards of Community Involvement54:07 Personal Reflections and Family Achievements57:43 The Value of Human Connection in Business59:53 Mentorship and Industry ContributionsRESEOURCESSteve Jobs Stanford Speech - https://www.youtube.com/watch?v=UF8uR6Z6KLcAuto Care Association - https://www.autocare.orgGrog (AI platform) - https://grog.aiChatGPT (OpenAI) - https://openai.com/blog/chatgptPlug and Play Silicon Valley - https://www.plugandplaytechcenter.comGUEST LINKSLinkedIn - https://linkedin.com/in/mikedelacruzTwitter - https://twitter.com/mikedelacruzWebsite - https://overdryve.com

Ep 147: Scale Your Business with Culture | Eric Svedberg

Ep 87 - Coaching Call #16 | Maximize Repair Orders with Prebuilt Tickets

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode, Matt Lofton and Mike Allen talk through Mike's shop's performance in March. Matt talks about the importance of pre-building estimates and leveraging tools like Detect Auto to maximize tech average quote and streamline workflow. Mat also shares his approach to combating misleading "vanity flush" services in the market, emphasizing transparent communication with customers.Timestamps: 00:00 – The “Vanity Flush” Confession: Why $99 Services Aren’t What You Think02:24 – eBay Hero Cards, Shop Swag, and Why Autographs Still Matter04:14 – Record First Quarter, March Recap, and Looking Ahead05:50 – Fly With the Eagles Recap: What High Performers are Learning08:52 – DIY Shop AI: How to Create Your Own AI Agents and Save Big12:03 – Struggling with Close Rates? Blame (or Bless) Your Advisor14:09 – Prebuilding Estimates for Maximum Tech ARO16:13 – Setting Up Customers: Deferred Work, Maintenance, and Upsells17:33 – BG Programs, Fluid Service Sales, and Overcoming Industry Myths20:01 – How Corporate Store Pricing Drives Shortcuts (and Dirty Tricks)23:05 – Value-Add vs. Price-Only: The Ruth’s Chris Cheeseburger Analogy24:49 – How to Fill Tomorrow’s Bays with Opportunity, Not Just Oil Changes28:16 – The Pit Stop Program: Getting Customers Back 4x Fast30:48 – The Loyalty Cliff: Retaining vs. Losing First-Time Customers33:12 – Risky Repairs and the Real Cost of Saying “Yes”39:45 – Ritz Carlton vs. Motel 6: Finding Your Shop’s Sweet Spot43:04 – Social Media “Rage Bait”: Marketing Tactics and Lessons Learned44:58 – Worry About Your Own Shop! Why Community Trumps Competition48:21 – Peer Groups and Getting Ahead—Why You Shouldn’t Go It Alone

How to Get Unstuck When Your Auto Repair Business Stops Growing [THA 480]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="2bbbdb6c-d025-4cb7-90c5-c8b790caf679" data-testid="conversation-turn-23" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> In this episode of the Town Hall Academy, host Carm Capriotto is joined by Matt Wagg and Shiju Thomas to tackle a common challenge in the automotive repair industry: getting “unstuck.” The conversation focuses on breaking through growth plateaus by sharpening leadership, building a meaningful culture, and committing to continuous employee development. Leadership & Accountability Growth stalls when tenure is valued over performanceNot every team member will grow with the businessLeaders must make tough calls and avoid carrying “dead weight.”Practice radical candor: honest conversations build trustSelf-awareness is critical; seek outside accountability (coaches/peers) Culture & Development Culture must be intentional and tangible, not just social eventsBuilt through aligned hiring and shared valuesReinforced with tools like assessments, training, and team learningContinuous education prepares teams for evolving vehicle technologyA learning culture attracts higher-level talent Embracing Being “Stuck” Feeling stuck often signals ambition and growthIndicates you’re pushing into new challengesClear personal and business goals provide directionWithout clarity, the business risks drifting without purpose Ultimately, getting unstuck isn’t about quick fixes; it’s about honest reflection, intentional leadership, and a commitment to growth. The shops that move forward are led by people willing to have the hard conversations, invest in their teams, and take ownership of what needs to change. If you’re feeling stuck, take it as a signal, not a setback, and use it as the catalyst to refocus, realign, and lead your business to the next level. Matt Wagg, Accelerated Diagnostics and Automotive, Bennington, NE. Matt’s previous episodes HERE Shiju Thomas, Hotchkiss Auto Repair, Denver, CO. Shiju's previous episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto"...

Ep 141: Why You Should Give a $#!+” with Frank Ziede

Ep 140: Why Daily Feedback is Valuable with David Boyd

Is Your Shop the Problem? Hard Truths from the Voice of the Technician Survey Results [RR 1084]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:b7123d23-4a4b-4700-b41f-68ea2bc61414-0" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"> Host Carm Capriotto speaks with Jay Goninen, co-founder and president of WrenchWay, about insights from the 2026 Voice of the Technician Survey and what it reveals about the state of the automotive workforce. Jay encourages shop owners to download the free report to uncover blind spots and start meaningful conversations with their teams. The data show that technicians strongly prefer a four-day, 10-hour workweek with no weekends, along with proper equipment, paid vacation, retirement benefits, and paid training. While dealership technicians made up a larger share of respondents, independents stood out in workplace culture. 63% of independent technicians would recommend their shop to a friend, compared to 36% at dealerships, though dealerships scored higher in providing paid training. Across both groups, technicians favor an hourly wage plus bonus structure, which many feel better supports diagnosticians than traditional flat-rate systems. The discussion also highlights a troubling trend: the industry’s Net Promoter Score dropped to -60 in 2026, signaling that many technicians would not recommend the profession to others. To strengthen the talent pipeline, Jay discusses ASE Connects, a new initiative aimed at connecting shops with high school and technical school automotive programs to support them through mentorship, advisory roles, and community engagement. Carm also advocates elevating the profession by shifting the language from “mechanic” or “technician” to “specialist,” emphasizing the expertise required to work on today’s vehicles. Overall, the episode serves as a wake-up call for shop owners to use the survey insights to evaluate their culture, communication, and work environments, and to become employers technicians are proud to recommend. https://wrenchway.com/resources/2026-voice-of-technician-survey-report/ Jay Goninen, Co-Founder and President, WrenchWay Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp;...

Overcome Your Fears and Be YOU!! | Episode 3

In this episode, Tonnika Haynes welcomes Ash Kaplan to talk about the realities of shop ownership and building a business with authenticity. Tonnika Haynes shares her journey taking over her family’s automotive shop, highlighting the challenges of stepping into leadership and learning to trust her team. Ash details her path from tinkering as a kid to founding Golden Hour Garage, emphasizing the importance of meaningful connections, empowering shop owners to reclaim their time, and why authenticity is her #1 core value. Timestamps:00:00 Authority, legacy, and what it really means to be in control00:28 Welcome & the power of “downshifting” in business01:22 Meet Tonnika & Ash: Shop owner & efficiency expert introductions02:19 Family, motherhood, and how your “why” changes with time04:20 “Working on, not in the business”—the struggle to delegate06:01 How an industry call led to a friendship—and better business07:16 Generational divides & why standing out matters in shop life11:14 Why Tonnika thought she needed “the old white guy up front” & learning to lead as herself13:04 The moment walking into an industry event changed everything17:33 The story behind “Downshift”—slowing down to level up18:25 Relationships first: Building trust and brand beyond company names21:06 Investing in people: How remote services help reclaim time & sanity24:33 The health scare that became a wake-up call for better business balance27:33 Letting go, trusting the team, and why delegation pays twice29:13 The magic of remote estimating: More customer time, more profit30:58 Selling with empathy, not assumptions—the secret to loyal customers33:40 How serving people first changes everything44:06 Ash’s journey from duct tape diva to shop problem-solver53:00 The grit it takes: Advice for women entering the industry01:04:42 Tonnika turns a struggling shop into a legacy of growth01:16:34 Why shop culture means everything—and how to actually build it01:22:04 Owning your story, embracing authenticity, and letting your “why” shine

Why Forward-Thinking in Auto Repair is Critical | JeanAnn SaintGrace

Like the show? Show your support by using our sponsors.   Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff is joined by JeanAnn SaintGrace, host of the BRAND NEW podcast in the Changing the Industry Network "Shop Talk Her Way". She's also an automotive shop coach and former shop owner. JeanAnn shares her journey from accidental shop ownership to building a business focused on profitability, people, and succession planning. Together, they discuss the importance of protecting technicians' pay and treating them like "racehorses," strategies for consistent profit to secure employee futures, and the emotional realities behind leadership and preparing for unexpected life events.Click here to listen to JeanAnn's podcast "Shop Talk Her Way"Timestamps:00:00 "Envying the Natural Puzzle Guys"19:50 "Managing Reputation in Business"25:14 Husband-Wife Power Dynamics in Business32:37 Technician Dynamics and Customer Communication41:43 "Survival Mode and Unequal Pay"57:25 "Challenges of Running a Shop"01:03:40 "Challenges of Transparency in Sales"01:14:02 "Proof Her Method Works"01:29:25 "Have a Plan for Uncertainty"01:42:32 Work-Life Balance Perspectives01:49:59 "Finding Purpose Through Positivity"01:58:19 "Resilience, Connection, and Legacy" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Episode 259 - Building Company Culture and Beating Chargebacks in Automotive Shops With Kevaughn Williams

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Kevaughn Williams, Operations Manager at 360 Payments. Kevaughn underscores the importance of company culture in building a motivated, accountable team, highlighting how 360’s values of transparency and peer-to-peer accountability support both employees and customers. The discussion covers practical strategies for automotive shops to protect themselves from payment chargebacks, with Kevaughn outlining red flags to watch for and offering tips to improve payment security. 00:00 "360 Culture and Leadership"04:28 "Honesty and Accountability Matter"08:13 "Impactful Workplace Culture Insights"11:16 "Towing Office Experience Reflection"14:50 Car Rental Customer Support Journey15:54 Rental Car Upgrade Mishap21:08 Mandatory Work Schedule Change24:40 Building Youthful Team for Success27:58 "Disney Trip as Life Milestone"28:40 Prioritizing People Over Business34:51 Preventing Text-to-Pay Fraud38:11 Fraud Awareness and Payment Precautions39:06 DocuSign ID and Card Verification44:24 Chargeback Fraud at Local Shop48:02 "High-Risk Account Threshold Explained"50:23 Transparency and Informed Decisions53:22 "David's CSP Concerns"56:19 "Buttoning Debate Unresolved"

Ep 176: How a Near-Crash Paved the Way for His Leadership with Brad Coleman

Daily Habits That Build a Stronger Auto Repair Shop Culture [THA 501]

Thanks to our Partners: NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> What does a strong shop culture look like when you’re the people living it every day? Bree Wismer, Service Advisor and Frontline Culture Leader, and Trevor Hinds, Operations Manager and Dispatcher at Empower Automotive in Traverse City, Michigan, take us inside the daily habits and communication practices that keep their team aligned, productive, and focused on the customer. Rather than approaching culture from the owner's perspective, Bri and Trevor share what happens on the front lines. They explain how Empower Automotive breaks down the traditional divide between the front counter and the bays, keeps everyone on the "same bus," and creates a workplace where every person understands their role, respects the team around them, and contributes to the same goal. What You'll Learn Why the front counter and specialists must operate as one team.How daily huddles and short training sessions keep the team aligned.Why the 1:00 PM check-in can prevent late-day customer surprises.Why a "no-update" update can be one of the most valuable customer communications.How to respond when customers arrive with AI-generated or parts-store diagnoses.How respect, communication, and accountability create confident professionalism. Building a world-class shop culture doesn’t require a massive budget or a complicated organizational overhaul. By committing to these small, consistent actions, you can transform your shop from a high-stress environment into a thriving, unified business that both your team and your customers enjoy. Bree Wismer, Service Advisor, Frontline Culture Leader, Empower Automotive, Traverse City, MI Trevor Hinds, Operations Manager, Dispatcher, Workflow and Culture, Empower Automotive, Traverse City, MI NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/ Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/ You’re probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field Theorywith Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numberswith CPA Hunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker:<a...

Autoshop Ministries - DeVante Tidwell K2K 8/23/26 Sermon on Freedom Through Forgiveness

This live recording of Autoshop Ministries explores forgiveness as Gods plan for connection, freedom, and abundant life, unpacking Colossians 2, Matthew 6:14, John 10:10 and practical illustrations about letting go of grudges. DeVante invites listeners to both receive and give forgiveness, explaining how forgiveness frees us from the past, restores relationship with God, and opens the door to living fully in Christ.

216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors

216 - Coach the Call: Using AI Insights to Develop Stronger Service Advisors August 26th, 2026 - 00:54:51 Show Summary: Strong phone skills can turn more incoming calls into appointments while building trust from the first interaction. Consistent call reviews give service advisors a clear path to improve without making coaching feel like punishment. AI call analysis reduces the time required to find useful coaching opportunities and helps owners identify patterns across their team. Positive reinforcement also matters because great calls give advisors examples they can repeat. Simple habits like smiling asking for the appointment and using the customer’s name can dramatically improve the experience. Better phone performance ultimately supports stronger customer relationships higher appointment conversion and long term shop growth.   Host(s): Jimmy Lea, VP of Business Development   Guest(s): David Boyd, Founder & CEO of Callinbound Tonnika Haynes, Owner of Browns Automotive, Downshift with Tonnika Haynes Show Highlights: [00:04:00] – Listening to real calls reveals missed opportunities that owners rarely see. [00:10:00] – AI identifies coachable calls without hours of manual review. [00:14:00] – Consistent coaching creates awareness before advisors answer each call. [00:17:00] – Replace a hard no with a plan focused on customer needs. [00:24:00] – Help advisors self coach instead of simply pointing out mistakes. [00:28:00] – Every missed appointment can represent significant lost customer value. [00:34:00] – Asking for the customer’s name immediately creates a stronger connection. [00:39:00] – Scheduled call reviews make coaching normal instead of threatening. [00:43:00] – Asking for appointments helped turn successful marketing into a fuller calendar. [00:49:00] – Call tracking connects marketing performance with actual appointment conversion.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/fv9ewVBoSks   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Jimmy Lea: Good morning, good afternoon, good evening, or good night. Thank you for joining. So excited for us to have this conversation today with some really good friends. Everyone, this is to be an interactive webinar. So you're sitting there, you've got questions, you've got concerns, type them into the chat. We wanna be able to ask those questions of our panel today as we are talking about a very interesting topic. And with us today, first, is our good friend, Mr. David Boyd of Inbound Communication. David, how the heck are you, brother? David Boyes: I'm great. I, I, uh, I fully intended to have my jacket on, Jimmy. Jimmy Lea: Man. David Boyes: So excited to be here. We Jimmy Lea: coordinated on this and everything. David Boyes: I know. I, uh- Next time ... I, I was, I was lucky as, as busy as we've been at Call Inbound to, uh, uh, get up and, and organize and dress today. So I really, uh, it's always great to see you and of course, um, uh, we got to visit a little bit out at, uh, Worldpac STX and, uh, man, I tell you what, your wardrobe is always top notch. Jimmy Lea: Hey, thank you. Thank you. We're glad you are dressed today, just don't stand up. Thank you very much. David Boyes: Great. Jimmy Lea: And joining for us in our conversation today, David, is Tanika, Tanika Hayes with, uh, Haynes with Browns Automotive. Tanika, how the heck are you, sister? Tonnika Haynes: I'm doing good, guys. What's going on? Jimmy Lea: Staying alive. Good to see you. Great to see you. Also at STX, what did you think of the, the conference there with Worldpac? Tonnika Haynes: It, it was really, really good. I was not prepared for the size of it. There was a lot of people. People were peopling. So, um, once I got adjusted to all of the crowds and everything, I enjoyed it. I hadn't sat in a class in a really long time, like at an expo. Ooh. I'm usually just walking around and being nosy, but I picked up some good nuggets, so it was great. Jimmy Lea: Beautiful. That's awesome. Well, if, if the STX was a large conference to you, I would suggest that you really prepare yourself months in advance if ever you come out to SEMA and Apex in Las Vegas. Tonnika Haynes: I will be there this year. Oh, good. I keep hear- hearing that, so I don't know what meds I need to be on to take, To take it all in. But Jimmy Lea: we'll- You- Tonnika Haynes: I'm excited about it ... Jimmy Lea: we, we will talk about that because there is more than you can see within a week, and you really only have three days at Apex, four days at SEMA. You want to map out where you're gonna go, who you're gonna talk to, who you're gonna see- And for you, Taneka, schedule some time to sit down and chill Tonnika Haynes: Yeah. I'm gonna have to definitely do that. You're talking about, um, scheduling times. I'm gonna schedule time to go sit in the corner and recoup. Uh-huh. So where's Taneka? She's in the corner. Jimmy Lea: Yep, and, and I- It's David Boyes: scheduled time ... Jimmy Lea: I, I'm gonna work with you on that because I know the corners, I know the places where you can go and, and find some solitude. Tonnika Haynes: All right. Jimmy Lea: I am. Well, our conversation today is in preparation for making your shop better David, I'm gonna kick it over to you, brother. Let's start this conversation with Taneka. David Boyes: Yeah. Let's, uh, let- let's kinda move into this. You know, we're, uh, talking about communication, and there are so many facets that impact the customer experience. I think that it's important to know that, you know, there are tools and there are, uh, from an owner or, and manager's perspective and from a service provider's perspective, there are ways that we rally around making communication better. Um, you know, one of the things that is common at all shops is, uh, the customer phone call. Tonnika Haynes: Oh, yeah. David Boyes: So you winced a little bit. Tonnika Haynes: Yeah. David Boyes: Uh, how many times do we, you know, talk about our phone skills, uh, getting better on the phone, understanding the customer, understanding their needs, addressing their needs? And there's so much, you know, revolves around, uh, the phone calls and, and the way that our advisors and our front office team handles these. Maybe you have a CSR, maybe you have, you know, a service manager. Um, but people are, are answering calls all day long, and this becomes important that we understand who's answering the phone- Mm-hmm ... how they're communicating, what, what's the message that's being shared. Every time that phone rings, uh, that, you know, we like to say that's money calling. So Taneka, let me just ask you, you know, what, what are some of the challenges that you see or the, uh, the successes that you have with your team when it comes to managing and, and, uh, getting better on our phones? Tonnika Haynes: I wanna start by saying, um, I think I listened to my first phone call at my meeting with Jen- Jennifer, with the Institute. I'm currently coaching with the Institute, and that is life-changing- Yeah ... to listen to your team answer the phone. So if anybody's out there and they have not done that, they have not listened in on a phone call, figure out a way to do it. I don't know if it's gonna be a little paper cup and a string, but figure out how to do it. Um, and then I, listening to my own phone calls, and I- I'm the boss, right? I still cringe. And so you never know what's missing from those phone calls, what, what, what is standing out. You know, my team, we would not even ask for the appointment. Like, "Would you like to bring this in today?" You know- Oh ... you ask all the questions, they go through the scripts, but then we found that they were not saying, "Hey, would you like to get that done? Would you like to bring that in today or tomorrow? What works for you?" They were leaving it all to the client to say- Jimmy Lea: Mm-hmm ... " Tonnika Haynes: What's next? What's next?" Hmm. So they were answering the phone, and they were s- being very polite, but they were not closing. They didn't have a lot of words with closing. And so with inbound, I've been able to coach- You know, when you listen to yourself and you're like, "Ooh, ooh." And you can say, "Do you see what you did there?" Or even, 'cause you know, the team can listen to their own phone calls. "Oh, I see what I did there. I see where I dropped the ball." So that was, opened up a whole bunch of eyeballs around here. Well- It's like, "Oh, it's Monday, it's time to listen to phone calls." Like, "Ah." But you just increasingly get better over time. Jimmy Lea: Oh, it's so true. And, and the ability, Taneka, the ability to have calls from today- Tonnika Haynes: Mm-hmm ... Jimmy Lea: or from yesterday or, or even the day before. Uh, there was a time a decade ago when we would have to listen, as coaches, we would listen to calls. Listen, listen, listen, listen, listen, listen, listen. We're trying to find a coaching call, a call that is coachable, and this might be a call from two weeks ago, three weeks ago. Mm. The advisors are going, "Dude, oh man, that's forever ago. No, man, I, I don't do that anymore. I'm not like that." But David, I, I think you kind of solved a bit of that problem with your phone services. David Boyes: Yeah, thanks. It, you know, it's, it's important to, to recognize. I think every owner I've ever talked with has a similar issue. It's... And a lot of it rev- revolves around time, right? Are, are we aware of what's actually happening- Jimmy Lea: Yeah ... David Boyes: on the front line? Mm-hmm. And, uh, some of it is, uh, I wanna keep this a little bit at arm's length because I, I can tell you as an owner, I will have an emotional response when I listen to that phone call. And Taniki, you brought up a great point. For owners and managers here that are on the phone, please listen to your own calls. Yeah. Do it at least one time. Tonnika Haynes: Yeah. David Boyes: Well, twice. Have to Tonnika Haynes: bite the bullet. Just do it. David Boyes: Yeah. Just do it. And, Tonnika Haynes: and, and be ready. Just like- ... just like, "Oh, that is me." Yeah, that is you. David Boyes: Do it- Yeah do it twice because the first time that you listen to a call, uh, it's gonna just be weird, right? So listening to myself on recordings is always weird, but there's this heavy lift of time, right? Am, am I aware of what's actually happening on the front line, and how are we interacting with customers? And then do I have, do I have a mechanism to understand what's my expectation? As an owner, um, you know, it, it's important to establish that expectation. Maybe you're working with a call coach, maybe you've been in trainings yourself. It's, it's ideal to have a method by which you're going to measure your call handlers. And, um, you know, we wanna be professional. We want to build confidence and, and build rapport with these customers. It doesn't have to be fast, but typically- Mm-hmm ... you know, an incoming call from a customer is likely an appointment setting call or a status call. We're gonna set that status call, uh, bucket aside for a second 'cause we wanna be in front of, uh, status calls instead of having customers call us. But if you're listening to these and you have that rhythm around it, uh, we understand how these small habits can build on one another. Am I, am I smiling when I answer the phone? There's something physically that hap- When I, when I physically smile, there's something that is noticeable in the way that I'm communicating. And, uh, am I, am I clear? So what are the expectations? You know, uh, if you watch your advisors, I have, uh, my little cordless handset here. If they tuck their phone in like this, and, and you know, they're, they're trying to multitask Listen to those calls because likely it's very, very difficult to hear on the other side of this. So listening to calls, uh, helps us understand how, you know, how we conduct ourselves, how we conduct business, how am I representing the business that I, you know, that I'm working at as a professional. But also, what is the customer hearing and what is the customer's experience? So, um, these are, uh, important points, and it starts by listening. Jimmy, you brought up a, um, an important aspect here. Historically, we would listen to call after call after call after call to try to find something I can use to coach. So Taneka, you might do this. You've got a call recording system. It doesn't do much but just record those calls, and now I have to go through this, this process to identify a coachable opportunity. And this is now I think where we can move effectively into technology, right? We all hear so much about AI today, and what's really nice about, uh, having, you know, a, a phone system that records is now you have an asset, and you can use that asset to do something more with it. And we can use AI to help that heavy lift of time and, you know, take 90% of the time requirement off. So instead of having to spend 30 minutes, I might have to spend two or three minutes to take that call, sit down with my service advisor, go through this, and have a meaningful, constructive conversation about the things that work well. Jimmy Lea: Yeah. I, I love, David, that your software makes it so easy to find these coachable calls so much faster. A- and Taneka, that's just gotta be a lifesaver for you as well, coaching your service advisors. Tonnika Haynes: It is. I remember, um, speaking with a friend, fellow shop owner, and he's like, "I need you to set aside a time." And so what I did is on my calendar, on Wednesday, that's the day that I sit down and we go over phone calls. And so, you know, you got the dashboard, and that dashboard will say, "This is a coachable call. This is a coachable call." And it is a habit for me as the owner/manager, um, to make sure that I'm staying on top of it all the time because we'll slip into old habits, right? So me listening to the calls and bringing the service advisor or, um, or bring Jay in and say, "Hey, let's listen to this. Let's see how we can get better." You know, you continuously improve on it, and you don't slide back into old habits. Because I'm not on the phone as much anymore. If I have to answer the phone, I know personally, and everything's at stake for me, I slide back into old habits. So we all are capable of it, and so having that dashboard in front of us and said, "Hey, this is a call you need to look at," the service advisor or the person answering the phone does not feel like they're being picked on, but they're being improved upon. So, "Look, I'm just lifting you up. This is what we can do. Do you see how we can make this better?" And it's a we, it's a us, it's coachable, it's there, it's real, and, um, I really enjoy th- that part of the dashboard. Jimmy Lea: Oh, I love that. How often, Taneka, do you send, "This is a really good call"? This is a really good call. I Tonnika Haynes: like a really good call How often do you send that to the team? You know what? Yeah. I probably should do that more. But when I see a good call, I, I, I like to share it. And when I get a good review, like I l- literally just got a good review based off of a bad situation that we were able to turn around with proper communication, and the customer l- literally said, he's like, "The communication... The problem was still there," he said, "but the way they handled it and the communication was key." So he was not satisfied when he left, but the way that we dealt with it afterwards, and that recording of how we guided him through the process, and how we, you know, we apologized, we came up with a plan, apologized again, and kept it moving, and that was a great coachable call. It's like, this is how you handle a bad situation. Look how we won here. So yeah, those are just as important as the, as the losses, as the bad calls. "Hey, this is a good call. G- this is a good call." That balance is super important. Yeah, it balances it. Yeah. And then, you know, it's like, okay, I did that right. Even when that client is a client that does not belong to you, and you can hear them tell the customer, it's like, "Hey, you know what? Appreciate your call, but this isn't the place for you." And that's not the word for word, but, "Hey, you handled that good. Thank you for saving us from a nightmare." Jimmy Lea: Yeah. Tonnika Haynes: Amen. Share it with your team. So you gotta share the wins and the, the misses. Jimmy Lea: Yeah. And, and, uh, for a lot of people, I think they struggle in the creative. So if they can hear it, that it's already been done, they can duplicate. Sure. They can mimic. They can do the same thing over and over and over again. So the more we send these beautiful calls, "Oh my gosh, you guys did so well on this phone call. I, I love this part, this part, and this part," they're able to duplicate that, and they'll do it over and over and over again. And then, then you're- The mistakes that are being made become much less because you're showing, you're, uh, mirroring to them these are the really good calls that we wanna hear. Tonnika Haynes: And, and sharing that when you're going over a call, you got the good call here, we can work on this call, but this is another good call. You know, we talk about giving that sandwich. Yeah. And so that's another opportunity you can give that good sandwich. So when it's time to come in on Wednesdays and listen to your phone calls, you're like, "Ooh, I know I got one coming and I think I know which one it is." And then you're like, "Yeah, but you got this one too, so you won here, and, uh, we missed on this one, but next time it's not happening." Right? Right. So it's, you know, it's all in coaching. Jimmy Lea: Oh, David Boyes: it's so true. You just said something that's super important, and, uh, ooh, I think I know which one this is. Tonnika Haynes: Yeah. David Boyes: Um, there, there's a lot to unpack there. I, I, I love the, the good with the bad. We'll talk about that more too, but, um, creating the awareness. So consistency wins, and, um, I'll say it again, be consistent with the process because consistency wins. And when you have that rhythm where it's familiar and it's expected, we're gonna sit down and we're gonna listen to calls, we're gonna go through this, identify the opportunities, um, it's not good and bad calls, it's, you know, it, it, uh, we call them top calls or champion calls and coachable calls. So a coachable call isn't inherently bad. Maybe we even got an appointment. Tonnika Haynes: Mm. David Boyes: Right? But there's, there's opportunities. So, uh, when we have that rhythm and it's expected, what's really important about what you just said is the awareness. So when I go to pick up that phone, is this the call that Tanika's gonna be talking with me about tomorrow or, you know, Wednesday, whatever our rhythm is? It, it will begin to create that moment of pause that as an a- an advisor when I'm picking up that phone, I can take that breath. Yeah. I can, I can, uh, let that, uh, you know, that technician that just blew me up Tonnika Haynes: Let 'em David Boyes: go. I can let that slide off. I can shake that off. Yeah. And I can focus for a moment to make sure that that customer knows right at this moment they are absolutely the most important person to me right now. Tonnika Haynes: Mm-hmm. David Boyes: So that's an important message to convey over the phone, our, uh, the, you know, the way that we speak, the words that we use, my en- excitement and enthusiasm about being on that call all comes through. So as we get through this rhythm and we develop the consistency and it becomes normal, now I've got that awareness on my team that, hey, this next call I'm taking, I'm gonna have the moment of pause to focus because this might be the next one that, that we're reviewing. I want this to be a positive call that, that Tanika's coming to me and saying, "You did really well on this one. Let's continue to develop this," and, you know, replicate the things that are working well. Instead of, "Hey, there's some opportunity here. You know, you didn't ask for the appointment. You were, you know, pricing over the phone. You said 'no'." No comes out in a lot of ways, doesn't it, Tanika? Where- Tonnika Haynes: Oh, yeah ... we, David Boyes: we might be telling somebody, uh, "You know, I'm really busy right", or, or, or "W- we, we're really busy right now, I can't get you in until Friday." Tonnika Haynes: Yeah. David Boyes: That's, that's, we might as well just say, "No, I can't help you." Yeah. Tonnika Haynes: Yeah. You, that's, that's all they heard was the no. Um, even if you give... And, uh, everybody knows that I'm, I'm big on nos. Like, I can give you a no where there's some healthy nos, but then there's some nos and you have the customer saying, "Hey, um, m- my brakes are making the noise and it just started." And he's like, "Oh, no, I can't see you till Friday." He's like, "Yeah, but I'm gonna die before Friday. I wanna see somebody now." Um, so you don't, you have to learn how to coach them and say, "Yes, so bring that in. Let's take a look at what you've got, and then we'll come up with a plan." You didn't promise that it was gonna be today or tomorrow, but you said, "Bring it in. I'm worried about your safety. Let's see what you've got." Yeah. "Let's see if you should really be concerned about that check engine light. It might be a EVAP code." They don't know that, "But go ahead and bring them in." So and then you, like you said, the cadence in it. This, I'm not gonna make you any promises over the phone, and I would literally say that. "Hey, I don't wanna disappoint you by making a promise that I can't keep. So don't- Yeah ... don't make me, don't put me in that hole. But I need you to go ahead and bring that in to me as soon as you can. Um, and let's scan it. Let's see what you've got, and let's see if you should really be worried, if you can make that trip or we need to bring you in right away. We will help you come up with a plan." So just that solid no. "No, I'll see you Friday." Jimmy Lea: He, " Tonnika Haynes: Meh. No you won't." Yeah. Like, so that's support. That's Jimmy Lea: my- David Boyes: It, it becomes very collaborative in what you just said. Hey, let, let's make this about you, let's make this about your safety and your confidence to drive that vehicle. Maybe you gotta get across town and your commute is 30 minutes. Let's make sure that your vehicle is safe, and then once you're here and we make sure you're safe, let's talk about, uh, when we're gonna have that on the schedule. We'll get that vehicle in Tonnika Haynes: and prepared. Yeah. What are the next steps? Yeah. So let's go ahead and get- let's get your nerves calm- Mm-hmm ... and then let's come up with the next step. Let's come up with a plan. Us, us, us, we, we, we. So Jimmy Lea: yeah. Yeah. Oh, I love it. I love it. And, uh, you talk about s- building a solid foundation for this, the solid foundation for their skills so that the, the ongoing training you're doing really builds on that foundation. Uh, we've got a three-day service advisor with the institute. We're gonna give a shout-out to the institute here right now. So everybody grab out your smartphones, scan the QR code if your service advisor needs a solid foundation. Thank you, David. If you need a solid foundation- Registered now ... and you need to start with... Yeah, get registered. I know you've been to a couple of these, David, 'cause- I have you've talked about all the skills here just really, really well. If your service advisor needs that and you need to go from zero to hero very quickly, this is an intensive that you wanna send your service advisor to, and it will be at headquarters in Ogden, Utah. Fly right into Salt Lake, and, uh, and we got you set up there in Ogden. So, yes, David Boyes: scan that. It's a beautiful drive up from the airport. This class is, uh, it, it, it will help establish the, the fundamentals to build on. Yeah. So you come here, it's, you know, it's boot camp, right? We're, we're going to make sure that we're establishing the expectation and give you something to build on as the owner. Send your service advisors in here. Uh, they'll get those fundamentals, and then you'll have, you know, these, these mechanisms, uh, to improve them over time. I promise you it'll be a, a real game changer for your frontline. Tonnika Haynes: Well, you know what? Beautiful. I wanna piggyback on that. Um, and I wasn't coached to saying this. If they've already been, send them again. Jimmy Lea: There you go. Mm. Tonnika Haynes: Send them again, because here's the thing that I know, and I'm just gonna make it simple. I want you to think about your favorite movie. Like when, when I was in the 20s, for me it was Friday, the movie Friday. And then we watched that movie every Friday after work with the crew that I worked with, and it was just the most ignorant movie and the best movie for my generation. Each time I watched that movie, I would see a different thing. So I want you to think about your favorite movie and, or v- your favorite comedy. Each time you'd watch it, you would pick up something else. So it was like, "Oh, I didn't see that that last time." So even when it comes to training, "Hey, I did this three-day class and I did it a year ago. I grew." Jimmy Lea: Do it again. Yeah. Tonnika Haynes: Do it again. Do it again. You, you're never too mu- uh, there's never too much coaching. So just do it again and you'll see it from a different angle. I just wanted to say that. Yeah, 'cause, um, there's been some classes that I, I take, and not just this one, but other classes, like, let me take that class again. Yeah. And you're like, "Aha. I didn't remember that from last time." Yeah. I didn't implement that from last time, 'cause we, you guys tell us, and coaches will tell you, "Just go and implement one thing. One thing." I mean, watch those changes, and then the next time you take the class, let's do one more thing, maybe two, and get, get a little bit better. Right. Jimmy Lea: Yeah. So speaking of training, ASTA, A-S-T-A, is coming up here real soon, Taneka. Real Tonnika Haynes: soon. We're less than 30 Jimmy Lea: days out. Let's give them a shout-out. Tonnika Haynes: Shout out to ASTA. Those are the people, not the people that made me, but it's my just one, my just one thing that I took away from there each time has helped build me to where I am. And I am, I cannot say I would not be where I was without them. But I would not be where I was, where I am without them. From those, those people that I met, the village that I met, meeting you, meeting my first coach, just meeting my, my industry brothers and sisters that I can call on at any time when I'm about to flip out, or when I have a win. 'Cause you know as owners and when, when you're a little higher, you can't share your wins with everybody without some jealousy. True. Yeah. So when you have a win and you have that community to call on. Mm-hmm. So yeah, ASTA is the place to be, September 24th to 26th, right here in Raleigh, North Carolina. So I hope somebody shows up. And, uh, I wanna meet some... Well, I know Jim. I'll be there. Jimmy will be there. You will not miss him. David Boyes: He'll have the jacket. Tonnika Haynes: He will have plenty of jackets on. It is a fun atmosphere, lots of community, lots of learning and growing. Jimmy Lea: Yeah. Yeah. We're gonna have a jacket war, so anybody who wants to play. David, you're bringing your jacket, so David Boyes: who wore Jimmy Lea: it best? Yes. Yeah. David Boyes: Yeah. I, I wanted to make sure that we were gonna f- uh, be able to carve out some time to do the who wore it best. Tonnika Haynes: Oh, David Boyes: always. I think, so B- Benji will be involved. Brett will probably be involved, right? Mm-hmm. And, uh, you, you two- Mike Allen ... Mike, okay, Mike, yep. Tonnika Haynes: I, I, I feel like we should have a girls version of this, 'cause you know, if the women got involved- Jimmy Lea: We always lose Tonnika Haynes: I mean, we would just throw you guys under the bus. Jimmy Lea: It's true. We tried that, Tanika, and you swept it. Yeah. You swept it. There, there was no- Tonnika Haynes: I don't wanna do that to you guys ... competing with Jimmy Lea: Tanika. Tonnika Haynes: I don't wanna do... Yeah, I don't wanna do that to you, so we'll, we'll figure it out. Maybe I'll make a f- couple phone calls and text messages and see what's up. David Boyes: Yeah. Speaking of phone calls. Speaking of phone calls. Tonnika Haynes: Throw that back in. David Boyes: I have a question for you. Yeah. Yeah. That's, hey, I couldn't have asked for a better softball there, but that's great. Um- ... thinking, thinking about the coaching process, you know, I, I, I had mentioned before it can seem a little uncomfortable, even as an owner. You know, listen to two calls, because that first one, you're gonna be so- Mm-hmm ... consumed by how weird I sound on the phone, right? So, but when you, when you started this with your team, what, how was it received? What were some of the, the challenges, uh, do, you know, h- what feedback did you get about listening to calls and going through the analysis? Tonnika Haynes: So I wanna say that when I first did it in, in coaching, so in a group setting, and you're listening to your team, so they call in, they have to do a call and they'll record a call. And so it's like, "Oh, well this time she did this, and this is the excuse." You wanna come up with excuses. You wanna defend- Right yourself. I wanna defend my shop. And so that service advisor's gonna wanna defend him or herself. Like, "Oh, well, you know, that customer and this was that." I was like, "No." So you get past that, and it's like, okay, like I said, you give the sandwich. Okay, so this is a great call. You tell me what you could have done, could have done better in this call. Right. 'Cause I don't wanna be in... 'Cause if you go into attack mode and say, "Oh, you should do this better, and you didn't follow the script, and you, you, you, you, you," you're gonna get somebody that's gonna put up a guard and be like, "Whoa, whoa, whoa. I did my best." So I'll say, "I know you did your best on this, this one call, and you did a great job on this call. What happened, brother?" Balls in your court. Tell me how you can improve on this. Mm. What do you need from me to help you improve here? Was there a distraction? What was, what was the problem? So I kinda feel like I can teach them to self-coach. Jimmy Lea: Yep. Tonnika Haynes: I'm, I'ma give you a whole toolbox. You've got this toolbox. You know what a good call to- sounds like. Like, you also have a mirror. There's a mirror right there. Look at yourself. You've got reminders. I've got sticky note reminders on each, each person saying, "Don't forget to ask for the sale." What happened? "Oh, man, I was distracted, I sh- I should've..." Yep, you should've put the mouse down. You should've put the mouse down. So usually people will first get defensive, same. Mm-hmm. Um, then the defense mechanism starts to come down. Say, "All right, okay, so how do we fix this so next time I cannot find a bad phone call?" Jimmy Lea: Bingo. David Boyes: Yeah. Jimmy Lea: I love it. It, yeah. I love that you have a mirror there and you have sticky notes there helping as well, Taneka. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. That's, that's so good. ' Tonnika Haynes: Cause we forget. And- And it's okay- Oh, we do ... 'cause we get busy. But the Jimmy Lea: more Tonnika Haynes: we work on it- And I, Jimmy Lea: I, you... I'm certain that you guys have heard this before, that a fake smile is better than a real frown. Tonnika Haynes: Yes. David Boyes: Yep. Tonnika Haynes: Yes. And I'm really good at that. And so I've learned that because I've been doing it a very long time, so people know that I can really make you... I could, like, really fuss you out, and I would sound so sweet 'cause I'm smiling at you the whole time. "Well, you know what, Jamie? I think that was the stupidest thing you've ever said." Jimmy Lea: And if you do it with a smile, you can Tonnika Haynes: get away with it. And you're doing it with a smile and, and when you're shaking your head. So that smile makes a difference. And when I'm- It does ... picking up the phone out of an emergency, if they are busy up front and I'll see that phone ringing, and I pick it up and I'm not ready personally, I'm not ready to answer that phone, and it's a client that knows me, and I'm not smiling, I will get a, "Hey, Taneka, what's wrong?" You Jimmy Lea: okay? 'Cause Tonnika Haynes: they, "You okay?" And I'll say, "Oh, I'm sorry. I was distracted." 'Cause that's usually what happens, you're distracted, or that service, that, um, technician just rubbed you the wrong way or something's happened at home. So but once you put that smile on- You just fake it till you make it. And now you, I usually don't like to say that, but sometimes you do have to fake it till you make it. Like, yeah, absolutely. And use those words of, those positive words. Absolutely. Let's look into that for you. Yeah. Yeah. Jimmy Lea: Sure. I love it. Love it. We talk about the phone call and how much it's worth. Uh, Bimmer PhD Motorsports is saying, "Can we dig into that a little bit?" How much does it cost to get that phone to ring? How much does it cost to acquire a new customer? You talk about the mindset and you talk about the service advisor- Mm-hmm ... and the smile that's needed to be there, fake or real. How much is that phone call worth, Tanika? Have you analyzed any of that in your shop? Tonnika Haynes: So that was actually a, um, something we did in the 20 group with my coach Jen. We went through that and we calculated how much it costs to sh- get that phone to ring. And I really wish I was prepared and I had that number for you. But once you realize that number, share it with your team. Jimmy Lea: Yeah. Tonnika Haynes: And then, uh, the institute probably has, um, a blueprint on how to figure that out. So you're looking at how much your website is, your Go- Google ads, any form of marketing that you have out there, down to the phone bill. Jimmy Lea: Yeah. Tonnika Haynes: How much does it cost to make that phone ring? And once you see it as the owner, you're gonna be like, "Whoa." And you share that with the team. Like, every time that phone rings, it costs me this. And then also think about your ARO. Jimmy Lea: Mm-hmm. Bingo. Tonnika Haynes: And every time- Yep, yep ... we do not get a y- yes, and we don't get that client through the door, we lost $850. Potential $850, potential $1,100. Jimmy Lea: Yep. Tonnika Haynes: So once we start thinking about, you know, everything, everything's not about money. It is That Jimmy Lea: we keep score. Tonnika Haynes: It is how we keep score. Yeah. Like, you know, we, we talk about we've got the metrics on the dashboard. Numbers don't lie. People do. Your emotions will. David Boyes: Yeah. Tonnika Haynes: It costs me $75 every time that phone rings. Mm-hmm. And when you ring it, and when you land that deal, that's a potential 850, or whatever your ARO is, or whatever- Yeah ... that's what it is. And that's, and how long does it take to get that one client to get through the door? Yeah. And also think about how long you can hold onto them as a client. How many years Jimmy Lea: are you gonna- Tonnika Haynes: What's the lifetime value of the client? What's the lifetime of that client? Jimmy Lea: Yeah. Tonnika Haynes: So that smile when you answer the phone, yeah, that's worth a lot of money. Jimmy Lea: Tens of thousands of dollars. Tonnika Haynes: Tens of thousands. So go ahead and put your Vaseline on your teeth- Jimmy Lea: Mm-hmm ... Tonnika Haynes: and, and start a- smiling. Jimmy Lea: Yeah. That's an old theater trick. Yes. Are you a, are you a musical theater person? Tonnika Haynes: No, but I just know about- Where are you pulling that from? ... Vaseline on your teeth and, 'cause you get tired of smiling. You, you know, at the conference, you have this whole muscle thing. You're like... Jimmy Lea: Uh, yeah. Tonnika Haynes: Keep s- keep, just keep smiling, smiling, smiling. Jimmy Lea: That's right, David Boyes: Dorothy. Those are important numbers, uh, to know how much does it cost to get that phone to ring. Tonnika Haynes: Mm-hmm. David Boyes: Uh, in some cases it can be, uh, you know, several hundred dollars depending on really all of those factors around generating those phone calls, and then what that ties into when the phone does ring, um, and we don't ask for the appointment. Has that $850 or $1,100 just walked over to my competitor across town? Yeah. But it also sets the stage when we're talking about coaching and development to bring it back to what's in it for me. As a service advisor, you know, most high performing shops are incentivizing their advisors on these, you know, these GP numbers and, you know, there might be other metrics on Google reviews, maybe have spiffs for these different things. It all requires us to generate the appointments and get those vehicles in so that we can have an inspection and we can, you know, generate the, the estimate and ultimately have a sale, and then make this an amazing experience for the customer so they're gonna come back next time. Tonnika Haynes: Mm-hmm. David Boyes: Uh, at the very front end of the phone call, you know, it, it takes X number of dollars to make the phone ring. When that phone rings, the customer, if they're a first time caller- Uh, they're likely y- we as, as a business are likely setting the stage within that first 15 to 20 seconds for the length of our relationship. So based on those initial interactions, we're going to begin setting the stage of how well this customer visit is going to go, uh, how much that we're developing trust with this customer. Do they trust me as an advisor? Do they trust this business, that we're experts and we're gonna help them, and we're gonna do so in a, in a fair and meaningful way? And then also, uh, we're going to set that basis for a repeat customer. Jimmy Lea: Mm-hmm. David Boyes: So that, that's where we get into the, the longevity of our relationship. Interestingly enough, so much of this happens at the very first moments of that very first phone call. And when we acknowledge that as a service advisor, I'm like, "Oh, that does tie back to the paycheck I get." As a business owner, "Wow, that ties back into the stickiness of my customers." I love, you know, repeat customers. I love repeat business. So we wanna drive these skills up front. Uh, Taneka, you talked about, you know, sitting down and going through, um, some of these calls and the, the service advisor reaction. Have you really developed and, you know, share your expectations on how you'd like the, the phone answered? I'm not asking about a script. Tonnika Haynes: Mm-hmm. David Boyes: But like that flow, right? We don't wanna create robots. Right. What have you done at, when you, you know, train and develop your team on here's what I would like to hear from you? Tonnika Haynes: So I haven't honed that in 100%, but I, I do know that we wanna thank them for calling. David Boyes: Mm-hmm. Tonnika Haynes: We wanna know how did you find out about us? Great. Is this your first time calling? How'd you hear about us? So, so we can track that, right? Yeah. Was it a repeat? Was it a neighbor? Was it a Google? How did you... Was it a postcard? How did you hear about me? Um, what can I help you with, and how soon can I get to it? Can you bring that in today or tomorrow? And, um, and smile. So I have these little things that I want them to say that's on the side- Yeah ... of their computer, and I don't want you to sit there and read and just say, "Oh, well, yes, sir, how can I help you today?" I want it to flow naturally because that's who we are as a shop. We- we're not a scripted shop. We're, we're a bunch of goofy people, actually. People. We just happen to fix cars. Um, and that's who we are. Yeah. And I want that to come through. I want you to be friendly. I want you to re- when they come in with the cat or the dog or whatever, please not a cat, but the dog. I want you to put in the notes, this is, this is that customer's name and this is what their dog's name. If they refer to their, their car, "My car's name is Pearline." If you called my car by his name, I'm not taking it nowhere else So I want you to build that relationship. And so I don't have a script and I don't have a formula yet, and maybe I should work on that. And, um, we do have like a SOP. Yeah. Probably should do a better job at that. But then what you just said made me raise my eyebrow, like, I should do better with that. But we do have some things that I'm, that are non-negotiables. David Boyes: You've got your flow there, which is great. Mm-hmm. And I think you're, you're doing better in that than, than- Yeah ... uh, some owners that, that we talk with. I encourage, I encourage everybody to have a flow, right? Yeah. We, we wanna kind of go through the conversation. I'll tell you the number one, um, deficit that I hear within the first probably 10 seconds of a phone call is asking for the customer name, right? So- Right ... "Thank you for calling ABC Automotive. How may I help you? Um, yeah, I can help you with that. My name's David. What's your name?" Jimmy Lea: Mm. David Boyes: It's so simple. Yeah. And, uh, I listen to call after call after call. I mean, these, they, they pop out because of our AI call analysis, but where we go through this whole process and we've had a 90-second call or a two-minute-long phone call, and at no point ask the customer name. Tonnika Haynes: Right. And then you assume that the name on a caller ID is their name. David Boyes: Mm-hmm. Right. Tonnika Haynes: That, that's a problem, too. I know that we were doing... I was doing it as well. Yeah. I would do it as well. David Boyes: Yeah. Tonnika Haynes: But, um, and, and with that, I had a little challenge saying, "Hey, I want to see you guys' name on the, the review." Yeah. And it really bothers me when a client calls to check on their car, and I have to, have to answer the phone, "Hey, who was your service advisor?" "Uh, I don't know." What? David Boyes: Mm. Tonnika Haynes: They need to know your name. David Boyes: Mm. Tonnika Haynes: So I had to make sure that everybody had their own business cards when the car was dropped off. "Hey, my name is Stuart. This is who you should call to check on your car. Everybody here can help you, but I'm the main person." So I think a lot of people just don't do that, and say, "Hey, well, my name's Tanika. Who am I speaking with?" Great. "Have you been here with us before?" David Boyes: Mm-hmm. Tonnika Haynes: You know, if it doesn't pop up on the caller ID, "Have you been here with us before?" Yeah. But the caller ID pop up, that's a game changer. Am I skipping ahead? Should we not go that far yet? David Boyes: No, you're fine. Yeah. Tonnika Haynes: Thank you, David. Yeah, just be ready. Yeah, be ready when, when David Voigts calls Brown's Automotive, and you call and say, "Brown's Automotive. This is Tanika. Hey, David, how can I help you today?" What is that? What are you doing? You knew I was calling. You know, like- Yeah ... yeah, caller ID exists. People forget about that. David Boyes: Yeah. Tonnika Haynes: But- They do. They do. But it, it's just extra special. Yeah. And that's what the caller ID... I know one thing I do when the customer's walking in, and if I know I have a blue Toyota Coro- Corolla coming in at 9:00. "Who is this coming in?" Yeah. "Hey, Mrs. Such-and-such. Good morning. Oh, hey." Instead of saying, "Can I help you?" Yes, you can help me. That's why I walked through the door. David Boyes: Mm-hmm. " Tonnika Haynes: Hey, M- hey, Mary David Boyes: Jane." Or, "Hang on a second. I'll be with you in a second." Tonnika Haynes: Yeah. No. David Boyes: Don't do that. Tonnika Haynes: Don't do that. David Boyes: Yeah. Tonnika Haynes: So, um, there's a lot to be said about customer service, and there's a lot to be said about s- calling people by their name. Jimmy Lea: Amen. Tonnika Haynes: Yeah. David Boyes: It creates familiarity. Yes. And, uh, when, when we have familiarity, we have a relationship. Mm-hmm. It's in- it's potentially implied. But people love to do business with, with the, the folks that they have a relationship with. Mm-hmm. And they're inclined... You know, this is the fun thing about consumer behavior and human behavior, is when I have a great experience, I wanna rally my friends around that too. I want to include them in the joy that I get to experience when I come see Tanika and her team. Yeah. So I'm gonna- I, I'm gonna be much more likely to tell folks about it. If I have a meh- Meh ... average experience, it's probably not gonna come up in conversation. I'm not gonna stick my neck out there. But, um, how do we do that? Well, we address people by their name. We know when they're calling, right? I might even be pulling that up in my shop management system or my CRM. Just the s- the second the phone rings, it's gonna pop and present that information. "Yeah, I saw you were in three, three months ago, and we had looked at, you know, X, Y, Z on your vehicle. Should we add, add some additional time to take care of that this time?" Right? It, we have an awareness. They have confidence in us. We know them as a person. We know their vehicles. And now we're, we're joining together with our customers. Mm-hmm. Yeah. Uh, at, at a common goal, right? And it comes back to their safety. Well, Tonnika Haynes: so what'll happen is you'll get a client, and, um... Sorry about the background noise. That's all right. You'll get a client, and they're not thinking about their car. They, they, they've grown to love you. They've grown to know you. They know you by your name. And then you made the recommendations last time. They trust you enough that they are just gonna be like, "Okay, whatever. I'll talk to you about it next time. Tanika's gonna remember that for me." Say, "Hey, Miss Mary Jane, you remember we talked about..." "I don't remember we talking about." "Well, here's a copy. I'm gonna send that over to you. We're gonna look at it, these things again." Yeah. It's just like having a whole system, and then you become that person. It's like I don't have to remember what my car needs 'cause Tanika and her team have the history, and they know me by my name. David Boyes: Mm-hmm. Tonnika Haynes: Right. And they're gonna take care of me. David Boyes: The paradigm shift there is I, you know, as a service advisor, I'm the expert. Tonnika Haynes: Mm-hmm. David Boyes: As the service manager, I'm the expert, right? You've come to me because of our and my expertise, and I'm sharing the belief that you wanna be safe and you wanna care for your vehicle. So allow me to make these recommendations. Allow me to, to keep that, those notes about our previous interactions so that when we meet to, when we meet again, we can make sure that w- you know, we're, we're not starting from zero- Tonnika Haynes: Mm-hmm David Boyes: that we already have this information available, and we're going to improve that experience. Tonnika Haynes: Yeah. David Boyes: Um, on the, on the call coaching side of it, um, you know, I, I think at some level you've kinda normalized it in your shop, and I'd love to learn more about how, you know, how did you do that? It's, it's not typical, I would say, that people are just, like, rallying around, "Let's listen to calls," right? 'Cause part of it is, you know, the exposure or this kind of fear of judgment. But once you normalize that and make it consistent, um, I'd love to know how you've done that and, and keep the, uh, the Big Brother mentality out the door. Tonnika Haynes: Well, I don't, well, we've got cameras, and we've got these things recording the calls. And, and first of all, these calls are not being recorded to get you. These calls are recor- Yeah ... recorded to cover your butts from that crazy person that swear they didn't say it. Mm-hmm. These calls are recorded to make you better. Um, I remember Chad say, "Hey, just put it on the calendar. Just put it on the calendar." It's like ha- having that one-on-one for the first time. Nobody knows what to say or to do. I'm not trying to attack you. I'm just trying to make you better. So let's just... I listened to my call. Be vulnerable. Me. Hey, Jimmy Lea: Yeah ... Tonnika Haynes: you don't wanna listen to your call. I didn't wanna listen to my own call. But let's, let's do this. It's just on the calendar. And like I said, the defense will just break down a little bit at a time, and I found that with my one-on-ones again. Like, we do a first Monday one-on-one. If I was late or if I skipped the one-on-one, they're like, "Well, why did, I didn't get my one-on-one. Am I in trouble?" They look forward to it. Everybody wants positive reinforcement. Amen. So if you keep it positive, and then some- like, "Hey, I looked at 10 of your calls, and out of the 10, only 3 of them were coachable." Or, "Hey, you remember when we started out, how you would have, like, a 11 bad calls out of 20? Dude, you only got two this time." So make sure we measure it, okay? Schedule it, measure it, keep it going. Know you're uncomfortable, they're uncomfortable, and just say- I don't wanna do this. Nobody wants to do it. Nobody wants to lift that... Well, a lot of people don't wanna lift the heaviest weight for the muscle gain. Mm-hmm. It's gonna be painful, but it's gonna get easier. It's gonna be easier for me and you as the coach and the coachee, or is it a coachee? Whatever. So, I mean, it, it's... I don't know if there's an easy way to put it, but I just know that you just keep doing it, you be consistent, and you let them know if you're uncomfortable. Like I hear shop owners say, "How do you start this one-on-one stuff? How do you start this coaching stuff?" You just start it. And you're just like, "Ooh, hey, I don't know what I'm doing either. Let's do this together." Yeah. "Let's, let's get better together." Like, I'm listening to my calls too. We're all getting better together. So I would just say start it, put it on a schedule, make it, make it pop up, show up. Yeah. Wednesday, coaching calls. Jimmy, one of the- Schedule it. It's ready to go. David Boyes: Yeah. That, that's perfect. I, I, I love the perspective too. And Jimmy, one of the, you know, the things that I share with owners consistently is be consistent. Mm-hmm. So I think the, the technology drives that, right? We're delivering an email with, you know, here, here's a, a top call, here's a coachable call. Here's some additional information. So delivering that is important, and the technology really helps us drive that consistency in this case. So, um, when that, that email comes out, here's a call example, you don't have to do anything with that today, or you can. If you don't, there's another one tomorrow, right? Mm-hmm. And we wanna create that normalcy. And th- this is the part that drives change, is one, you know, we're, we're making this normal. Yep. And Tanika, you were just talking about that, right? We're gonna put this on the calendar. People begin to expect it, right? It becomes normal for them, and that's a super important milestone in the coaching, training, and development process, is that sense of normalcy in the shop. And then, um, u- understanding the expectations and, you know, where do we have the opportunities. Um, Tanika, you know, one, one thought that comes to mind here is, you know, you'd mentioned at the beginning, like ask for the appointment. As you began doing this, you know, what, what did you begin to understand and, and see happening across, you know, the phone calls and across your organization? What patterns began to emerge? And really, what's that aha moment you had where you're like, "This is bringing value to me while I'm bringing value to my team"? Tonnika Haynes: Ooh, that's a good question. So when we start asking for the appointment, you know what? The calendar filled up. David Boyes: Yeah. Tonnika Haynes: Yeah. So the marketing was working. And, um, but the big aha moment... Ooh, that's a good question, Dave. You got me on that one. Should have text me that before you asked me that one. I'd been ready. David Boyes: My Tonnika Haynes: apologies. Phone with you. Aha moments with phone calls. I don't know. I, I really, I can't answer that one for you, but what I do wanna say before I forget the chance, don't get the chance to say it, when they're sitting beside each other up front and they're lis- 'cause they're, everybody can hear everybody's phone calls. Mm-hmm. I can hear them say, "That was a good one. What was that one about?" Or like Stuart would tell Hailey, he's like, "She's, she's had a lot of good phone calls here lately. I can hear the change in the way she's handling the phone calls." So again, um, may have got a little bit off subject, but them helping each other and encouraging each other. Maybe they can only hear one end of the phone call, but there's some key words like, "Oh, you killed that one." Jimmy Lea: Yeah. " Tonnika Haynes: You killed that one." Or making that sale on the phone call. Yeah. "I heard how you delivered that BVI. I heard that delivery. You gave them the good sandwich," and they said yes. Like this morning, she was like, "She said yes to everything." It's like, "God, it's working." Imagine that. Love it. Imagine doing a training, following the instructions, and it actually working. Jimmy Lea: Yeah. Gotta David Boyes: love that. It really is the aha moment too, right? Tonnika Haynes: Yeah. David Boyes: You're, you're going through, you're driving consistency. You have, you know, some form of flow and expectations, and you're learning from one another. I love the fact that- Mm-hmm ... they're listening at least to one side of each other's conversations- Right ... in real time. Tonnika Haynes: I David Boyes: think I'm lucky Tonnika Haynes: with that- And then getting to populate from that ... with my team. David Boyes: Yeah. Tonnika Haynes: I think I'm lucky with my, 'cause they're, they're not in competition, and, um, it's like how do you keep them... I don't know. God blessed me with that, but I'm just lucky that way. But encouraging each other- So. Jimmy Lea: It's good. That's good, Tanika. You, you've set up a solid culture there, solid people. They've got great results. You're listening to the phone calls. Consistency, like David's talking about. You know, um, hearing one side of the conversation helps a little bit, but if you, if you, as an owner, if you're only listening to half the conversation and you are not booked up three, four, five, six, seven, eight days in advance, chances are you're missing the other half of the conversation, and you need to listen to it. So you do need a device, a program, a, a hardware. You need a, a phone system that allows you to listen to all sides- Mm-hmm ... of the conversation. You've g- just gotta be able to do that. You gotta be able to do that. Now I'm gonna give another shout-out here as we work in our marketing. So a lot of times I hear shops talking about their marketing. "Well, my marketing's not working. I'm not... It's not working. It's not working." A lot of times it comes back to the phone call. Mm-hmm. How well is the phone call being handled or treated from an advisor? But speaking to the marketing part, we've got a shout-out here for the institute is holding a marketing intensive this October 26, 27, 28. Tanika, I just got off the phone with Brett Faidley. He is signed up. He is coming out for Mars Conference, so if you wanna get signed up as well, sister, we'd love to have you out here. Tonnika Haynes: I gotta get a real flashy jacket for that one. Jimmy Lea: Uh-huh. Tonnika Haynes: Pull out my Jimmy Lea: rhinestones. Right behind that Mars Conference. So if you got your smartphone there in front of you, grab out your smartphone, turn on your camera. There's the QR code right there. Oh, man. Flash the QR code and get registered. The, the, uh, the Mars Conference is going to be awesome. It is a conference where when you are done with the workshops, it's a three-day conference. When you're done with that three-day conference, you have 2027 mapped out, ready to go, and you know what you're gonna be doing month to month throughout that whole next year. It's super awesome. I, I love the Mars Conference. David Boyes: I do too. So Jimmy Lea: come- David Boyes: I was at the last one. Excited to be there. I'm, let me just say I was there as a participant at the last Mars Conference. Tonnika Haynes: Mm-hmm. David Boyes: And, uh, one, getting to, you know, to interact with so many, uh, friends across the industry was great, but also, uh, you know, I, I, I don't own a shop. I own a, uh, communication business. I took so much away from that that I immediately applied. I can speak from my own experience. Uh, and I know, uh, you know, many of the participants there that took those components right back to their shop and made immediate changes. So it is, uh, it's not just a, um, it's not just a workshop where you're gonna come away with a flashy workbook and put that in a dusty cabinet somewhere and never do anything with it. I promise you, you attend the Mars Conference, and, uh, you will come away energized and ready to make a real difference in your shop Jimmy Lea: Yep, for sure. For sure. Tonnika Haynes: All right. Like I s- I'm never gonna be at work if I keep coming, following you around, Jimmy. David Boyes: Just imagine your wardrobe, though. Tonnika Haynes: Oh, I know. It'd be so good. Jimmy Lea: It'd be so good. Tonnika Haynes: But no, we'll see. I, I'm thinking about that. I thought about what we talked about the other day, but we're not gonna get off subject 'cause I do that a lot. David Boyes: It can happen. Jimmy Lea: Yeah. David, what else? What else can we talk about with phones, phone systems, programs? Um, can we track our marketing using your phone system? David Boyes: Yeah. Uh, just on that very note, you know, the, uh, uh, we'll talk about this a little bit this year at Mars as well, but, you know, market tracking is important, right? We, we spend a lot of money, and understanding the performance, uh, is important. So with our phone system, you know, we can provide, uh, market tracking numbers if you have different campaigns, mailers, text messaging, website, uh, related, uh, leads that you're generating. Um, we can certainly provide unique numbers. The customer experience is the same, and the, um, you know, the shop experience is the same, except you have all of this additional data about, you know, how many calls were generated. So that's important to know, and, uh, it's also important to, uh, use that as a, you know, a good baseline of information about your capacity to manage phone calls in your shop. So when we look at some of the, uh, the other performance metrics, how long does it take us to answer the phone? Are we answering the phone, right? Jimmy Lea: Mm. David Boyes: In order to ask somebody for the appointment, we have to first answer the phone. Uh, and if you're spending this money on marketing campaigns, there are a variety of reasons, and I'll just tell you one example that I hear often from owners is, you know, they put out a marketing number and they, you know, advisors, uh, might believe that it's, you know, it's generating bad leads, something like that, so they won't answer that phone. Um, but we wanna, we wanna understand, uh, the behavior of what's going on. Is it something that we can control? Um, are, are we effective in the marketing campaign? What information do I have around that? And then additionally, uh, running that into the call analysis, uh, so that we understand are we, are we converting these, right? If we're generating the leads, are we actually generating appointments? And then, uh, from that point, if you know you have the appointment, you can measure your performance, uh, go forward. So there's a lot of data that we can capture, um, other than just sending in all of these phone calls to the main number. Jimmy Lea: I love it. David Boyes: Mm-hmm. Jimmy Lea: I love it. I love the, the phone is such a powerful tool. I love when we can multitask that tool and do multiple things with the, the same tool. Very cool. Very cool. But i- if there a- any questions, comments, concerns from our audience, we would love for you to type those in. If there's questions for David or questions for Tamika, go ahead and type those into the comments section. While they're doing that, I will say if you are trying to keep up with me, good luck. But you can find it on our website. The website page is, uh, wearetheinstitute.com/events. That's all of the events that are coming up here in the very near future where you will see the institute participating and locking arms with the industry to help elevate the industry. Our motto, our mantra is, better business, better life, better industry. We're gonna lock arms with you as a shop owner so that you have a better business. The net result of you having a better business is that you have a better life. Tonnika Haynes: Mm-hmm. Jimmy Lea: And not just you have a better life, your advisors have a better life, your technicians have a better life. Your, uh, your partners have a better life. Your spouse Your advisors' significant others, their spouses, uh, their, their technicians and their spouses, the, and their children. Everyone elevates, everyone breathes better, everyone sees a bluer sky and greener grass when we have a better business, a better life, and our commitment is that we will help this become a better industry. Looks like there's a couple of comments that did come through. Oh, no, that's Raleigh posting out the webpage for the events. Yeah. Uh, super awesome. Super awesome. Uh, last final thoughts, final ideas. David, we'll start with you. Tanika, then to you. Yeah. That we can help this industry grow. David Boyes: Tanika, thank you for joining today and, and sharing your experience. It's super valuable for, for me as a provider to our industry that, uh, we understand how we're driving impact. So thank you again for that. Thank you for your trust and support. For the, uh, the audience, uh, Call Inbound is our company, callinbound.com. Uh, we provide communication services, uh, call tracking information, uh, advisor call handling performance metrics, and AI call analysis. But above all, we're part of the industry, right? So, uh, I got my start with, uh, with the institute in a 20 group. Got, you know, very ingrained in the industry, uh, while I was building my company. And, um, you know, I'm proud to say that I'm part of the, uh, not just the automotive aftermarket, but the, the service repair industry. Thank you, Tonnika Haynes: gentlemen. I wanna make, make sure you know that I appreciate your company. Um, I don't know how many employees you have, but it seems like they're all just sitting in the same room waiting to help. I can send an email and I get a response so quickly, and it's always been consistent great service, so I do appreciate that. And, uh, anybody that's on the fence, whether you, you know, I'm like, "I don't wanna listen to phone calls, that's just another thing for me to need to..." Do it. Listen to the phone calls. Start with yourself. Start with yourself as the owner. I always say start, start with yourself. I always assume that I'm the problem, then I can work from there. Listen to your phone calls, and if you think you're good and then you listen to them, you realize how bad you are, think about how bad your team is if you're not coaching them. So get them in coaching call services or what- whatever. Listen to the phone calls. Get everything in order. And not only will you make better sales and better connections, more appointments, but I really truly believe that it could save you a lot of heartache. Yeah, they record bad calls, too. Bad calls from the other end that you're, you know, that you need, I hate to say for court, but anything. It's like, "Hey, sir, we've got that call recorded and that didn't go quite the way you're saying it's gonna go." So that's another part to it that could, that could be very important in your shop. We call that David Boyes: the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: Yeah. Yeah. David Boyes: We'll take that to the replay booth. Tonnika Haynes: Yeah. Jimmy Lea: It, it, it's an important to CYA. Exactly. You gotta cover your own behind. Tonnika Haynes: There's a great... That's a great tool for that. Jimmy Lea: Yep. Yep. Yep, for sure. Well, with that, thank you very much. David, thank you for being here. Taneka, thank you very much for being here. Tonnika Haynes: Any Jimmy Lea: time. Look forward to seeing both of you very soon at our next conference, and to give you a big hug and say hello. Uh, bring your best jackets, David. Say Tonnika Haynes: less. Gotcha. Say less. Back in the David Boyes: studio. Jimmy Lea: Yes, yes. Very much looking forward to working with all of you in the very near future. And for everyone that is listening, thank you so much for joining us today as we talk about building a better business, a better life, and a better industry. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence, and we're here to lock arms with you and make a difference. Click on it. Come find us. We're here to help. How can we help you? Let's make a difference. Talk to you soon.

Autoshop Ministries Episode 8: Do Your Part - When Faith Demands Action

Joe and Pastor Devante explore how faith and obedience work together, using examples from Exodus, Nehemiah, and Jesus’ first miracle. They challenge listeners to move from asking God for blessings to doing the practical next step—identify one thing you’ve been praying about and act on it before the end of the day.

Ep 171: How Emotional Intelligence Makes Better Leaders with Dan Taylor

Ep 111 - Mike and Bryan | Technicians Want More Money… But Won’t Do the Work

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode of Confessions of a Shop Owner, Mike Allen and Bryan Pollock get into technician pay, work ethic, training, shop culture, and whether today’s owners are expecting too much from the modern workforce. Bryan questions whether the self-motivated technician is disappearing, while Mike pushes back on the idea that someone should receive six-figure pay before developing a six-figure skill set. They also get into government regulation and price-gouging enforcement, bad repair shops, Mike’s anonymous Facebook trolling, and why sometimes the industry’s problems feel impossible to fix. And because this is Confessions, Mike also explains how he managed to injure himself playing kickball on the beach.Timestamps:00:00 Mike’s Casino Decisions & Bryan’s Corvette Disaster04:54 Mike Gets a Letter From the Attorney General07:34 Fraud Alert…Live During the Podcast08:05 Mike’s Fake Career as a Professional Blimp Folder12:23 Confession: Mike Has Been Trolling Shop Owners Anonymously17:17 Why There’s More Than One Right Way to Run a Shop19:37 Three Shop Owners With Completely Different Business Models21:44 David Roman Wants Absolutely Nothing to Do With Mike24:19 Cheap Labor Rates & Buying Failed Shops’ Equipment25:07 Is Bryan Becoming a Cranky Old Shop Owner?27:05 Are Technicians Becoming Too Dependent on Shop Owners?29:22 Bryan’s Crash Course Into Becoming a Technician32:26 Is the Self-Motivated Technician Disappearing?33:23 Should You Make $100K Before You Have $100K Skills?35:31 What Happens When Newer Cars Get Even More Complicated?35:58 “I Want to Learn”…But Won’t Use Free Training37:10 Technicians Who Say Training Is “Too Basic”39:18 Bryan’s Government Intervention Rant Begins41:00 Price Gouging vs. Shops That Can’t Fix Cars43:43 Who Gets to Decide What an Auto Repair Shop Should Charge?47:01 Why Government Regulation Won’t Fix the Real Problem48:10 Should Shops Call Out Bad Repairs From Other Shops?52:44 Mike Adds Four Employees to His Shops55:10 Mike’s Most Embarrassing Kickball Story57:02 Mike Defends His Sumo Wrestling Record58:25 Why You Need to Be at ASTA Expo

Bring the Classroom to the Shop: Raising the Bar For On-Site Training [RR 1105]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeWhat if the best place to train your technicians isn't a classroom, but your own shop?In this episode of Remarkable Results Radio, Carm Capriotto sits down with Brandon Steckler, former Motor Age editor and industry educator, to discuss S.W.A.T. (Steckler Worldwide Automotive Technical Training and Diagnostics) and his mission to elevate automotive repair through hands-on education, diagnostic support, and a culture of continuous learning.Brandon explains why effective training should close knowledge gaps rather than simply provide quick answers, and why shop owners should view education as an investment in their people, their business, and the entire local repair community.What You'll LearnHow S.W.A.T. combines just-in-time diagnostic support with technician training.Why on-site training can create stronger technical foundations and better diagnostic habits.Why shop owners shouldn't fear inviting neighboring businesses to participate in training.How collaboration between local shops can strengthen the entire automotive repair community.Why technicians need to become "perpetual students" as vehicle technology continues to evolve.How investing in training can improve technician confidence, productivity, and profitability.Why bringing education directly into the shop can shorten the distance between learning and earning.Great technical training doesn't simply help a technician fix today's vehicle. It builds the knowledge, habits, confidence, and diagnostic thinking needed for tomorrow's challenges. Brandon's message is clear: shops that consistently invest in education create stronger professionals, stronger teams, and a stronger industry.Brandon Steckler, S.W.A.T Training and Diagnostics. Brandon’s previous episodes HERE.Brandon's Cell Phone: 1 (484) 824-4621Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/Connect with the Podcast:Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website: https://remarkableresults.biz/Subscribe on YouTube: https://www.youtube.com/carmcapriottoFollow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976Join our Insider List: https://remarkableresults.biz/insiderAll books mentioned on our podcasts: https://remarkableresults.biz/booksOur Classroom page for personal or team learning: https://remarkableresults.biz/classroomSpecial episode collections: https://remarkableresults.biz/collectionsBuy Me a Coffee: https://www.buymeacoffee.com/carmThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill. https://craigoneill.captivate.fm

BONUS AUDIO ONLY EPISODE: Lauren Langston & Jared Haleck | The Auto Repair Industry Earned Its Bad Reputation

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this bonus audio-only episode, Mike Allen sits down at Tektonic 2026 with Tekmetric President Lauren Langston and Chief Product Officer Jared Haleck for a conversation that starts spicy and quickly heads into the future of automotive repair. They discuss whether industry coaches can remain relevant after years away from shop ownership, why repair shops have earned some of the public’s mistrust, and what real-world data says about the massive impact of consistent DVIs. Mike also gets an inside look at SmartDVI, automated estimating, integrated phone systems, AI call assistants, and other technology that could dramatically change how service advisors and technicians work.Timestamps00:00 The Coaching Question That Made the Panel Spicy01:01 Can Coaches Stay Relevant After 10 Years Away From Shop Ownership?03:23 Why Tektonic Stands Out From Other Industry Events04:26 Tekmetric Digital Ads & Why Google Maps Matters08:08 The DVI Numbers That Should Shock Shop Owners09:00 Longer DVIs = Nearly $200 More ARO?09:32 SmartDVI: Using AI to Build Better Inspections Faster13:48 Can AI Understand Your Technician’s Accent?15:27 Building New Features vs. Fixing What Customers Already Use19:15 We’re 20 Minutes In…Maybe We Should Introduce the Guests22:41 Every Shop Owner Thinks They’ve Built the Next Great AI Tool24:35 What Happens When Software Companies Build Your Integration’s Feature?27:06 SmartDVI, Meta Glasses & Hands-Free Inspections30:24 How Close Are We to Fully Automated Estimates?34:17 Let Service Advisors Build Relationships—Not Estimates35:53 Personalized Service Plans & Eliminating Customer Surprises37:21 Has Auto Repair Earned Its Bad Reputation?41:24 Does Showing Future Repair Pricing Encourage Price Shopping?46:06 Tekmetric Phones & the Next Big Integration49:12 AI Call Assistants Listening in Real Time53:11 Mike Announces Tekmetric’s Entire Future Roadmap…Without Permission

Episode 281 - Tackling Mental Health and Generational Challenges in Automotive Shops

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, the conversation focused on the realities of technician mental health in the automotive industry. Several points were raised, including the lack of resources and support for young technicians, the stigma among men around discussing feelings and seeking help, and the crucial role that perspective and mentorship play in navigating workplace stress.00:00 Wearing outfits for a photo06:15 Hiring someone with unusual past jobs08:04 Sourcing clean, pure meth12:49 Understanding indica and sativa effects14:40 Dealing with smoke smell in cars19:36 Dealing with unresolved personal issues20:24 Helping employee with health issues26:30 Defining happiness with Rick White28:45 Learning about cars before the internet33:08 Understanding Mental Health Challenges34:07 Tech industry mentorship challenges39:51 Judging parents and kids' behavior41:10 Childhood playground altercation46:38 Being transparent about business struggles47:59 George's life-changing discovery52:51 Understanding the need for help53:57 Managing negative thoughts57:11 Discussing consequences of inaction

214 - The Future of Shop Training: Why Gear Group Acquired Today's Class

214 - The Future of Shop Training: Why Gear Group Acquired Today's Class July 29, 2026 - 00:47:05 Show Summary: Gear Group Holdings acquired Today’s Class to create a stronger training experience for automotive shops. The platform delivers personalized lessons in just a few minutes each day. Continuous reinforcement improves retention and reveals hidden skill gaps. Shops can develop stronger teams while improving productivity and customer satisfaction. Future updates will expand content and use AI to make training more effective.   Host(s): Wayne Marshall, CEO & Industry Coach Guest(s): David Boyes, Founder of Today's Class Show Highlights: [00:03:14] – Daily reinforcement helps employees retain and apply new knowledge. [00:05:38] – Personalized training adapts to each employee and role. [00:09:35] – Shared learning builds motivation and stronger team chemistry. [00:13:12] – Shops need one clear path for complete employee development. [00:18:35] – Investing in training helps shops attract skilled technicians. [00:20:33] – Better training improves efficiency and reduces costly comebacks. [00:24:03] – Training data reveals skill gaps that experience may hide. [00:27:42] – Employee development creates a stronger workplace and business. [00:31:03] – Shop owners must learn business processes and financial performance. [00:39:21] – Working interviews confirm whether technicians can apply their knowledge.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.   👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/16mXEg1aOZI   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Wayne Marshall: Say hello to today, to everybody that's joined us for Ask Me Anything. Uh, today, Cecil normally does these, but today it gets to be myself as Cecil is traveling, as he is out east on the ASTA Roadshow. But today we have the privilege to bring in David Boies from, uh, Today's Class to talk a little bit about some of the things we have going on here at Gear Group Holding, and some of the things that are changing as we continue to expand, try to be bigger, better, the things that we can offer out to the industry. So I welcome in David. It's great to see you again. Great to have you. David Boyes: Happy to be here. Wayne Marshall: So many of you have seen and pay attention, some of you guys I know have been involved with the Institute at different levels in the past and have seen our change and growth. Some of you are more new, and maybe some are just coming in today for the first time. Uh, for those of you who are newer or coming in for the first time, uh, just to help set the stage, so here recently, a few months ago, uh, the Institute, we created Gear Group Holdings, and it's the holding company that now owns the Institute and still does the things that we've always been doing. And with that, though, we have the privilege of being able to now bring in a cl- a business of Today's Class and the things that they do, which we think is a great fit for everything we got going on with our coaching and our other programs, and we're continuing to look because as we've always said and as our tagline has been, is we wanna create a better industry. And part of helping to create that better industry is we know and understand we need to continue to offer up better things, better content, better programs, better services that can help to elevate all of us in what we're doing. So today we're gonna talk just a little bit of why we have Today's Class, some of the things it does for us and why we're excited, things that it's going to help not only strengthen what we have to offer with the Institute and the holding company, but also how this plays in, and I'll let David even talk about his excitement toward what this does for Today's Class, and some of the things that we're seeing in the future and what we're trying to develop and what we're trying to do. So hopefully, uh, those of you that are with us, if you got a question, we know we have the ability, you can, uh, add those in. You can put them into the chat. We'll try to take a moment or two and answer if there are anything as you listen to what we're having to say and as we share. So anything, uh, opening words, comments, David? David Boyes: No, e-excited to be here, excited to share the vision. You know, since the press release went out a couple weeks ago, there's been some questions about how this all works, so happy to have an opportunity to, to talk through it. You know, explain where we think this goes, explain, you know, how the institute will continue to carry on what it can do and today's class as well, but then also explore some of those opportunities for collaboration to, again, help, help our, uh, shared customers Wayne Marshall: Yeah. So as, you know, one of the questions I know we've been asked, uh, early on when we started to do this was the, you know, well, why? I mean, why, why was the reasoning behind some of this? And when we first got into conversations, we started looking at all this, and one of the things that we know through research and through adult learning and other things that have been done, when we hold a session, and we've done, you know, uh, intensives on different subject matters or different things, we know that when you leave those, those classes, if you don't apply it in short order, it's only a matter of days, and they say within five days you lose about 70% of it. And as the days go on, you continue to lose a little bit more, a little bit more, a little bit more. And one of the great things about today's class is it's very interactive. It's mobile-based, as those of you who have seen it and maybe even use it. But being that it's mobile-based, it's a short three to five minutes a day that helps to keep top of mind the things that we're trying to teach and coach and develop in the content. And whenever you can reinforce it on a regular and daily basis, the knowledge and retention just goes up dramatically, and you start to use it and remember it so it makes a difference for what you're trying to do as a business. So talk a little bit, if you would, David. So most know, you know, people get coaching. We teach at different industry events, but talk a little bit about what today's class is, how it functions, uh, some of the benefits, the gamification of, and how it brings the team together, 'cause it is. Even Cecil and I compete against each other when we go on with some of the daily questions of who's gonna be right or not. But just give, you know, the people an overview on that if you could, please. David Boyes: Yeah, of course. So, so generally what we're trying to do is helping to impart knowledge, you know, for, uh, personnel at shops, whether that's a technician, a service advisor, a manager. There's a lot of information that we all need to learn to get better, whether that's new vehicle technology, uh, being reminded of shop SOPs, uh, learning more about finance. There's no shortage of opportunities where, where we need to learn. What we always question was, what's the best way to make that happen? Uh, traditionally, you know, there's the standup instruction, there's traditional online learning, and what we, what we began to explore was, what is a potentially more efficient way that we can connect with somebody? Can we consider how much information that they can consume in a single, you know, in a single session? Can we account for the fact that, as what Wayne just described a second ago, that people forget? Are there ways to, to shift that? Ways to remediate that? So our learning approach is really applied at, at solving those problems. We wanna spend three to five minutes with you each day. That training will flex. There, there's a lot of advanced tools, AI, machine learning, and so forth, that would take my training, given my settings, my role, and make it different than it would for Wayne's training or somebody else's. So it's personalized. So there's a lot of really advanced learning technology underneath that, and then we build content to, to help be delivered through that channel, for lack of a better term. So whether that's training on engine performance, suspension systems, or phone skills, or financials, we've got a great pipeline to be able to, uh, push that information to the learner. But then maybe more importantly, measure what they know. That has historically been a big snag in all learning and development, is to understand, okay, how much did this person really comprehend? Uh, the way that we've often worked around that is to do an end of class assessment or something like that. Uh, but doing that one time may limit the visibility that, that we get. So for example, I might get lucky answering a question. That might be interpreted as I know this, and I don't. On the other hand, maybe I read something too fast and I really do understand this concept, but I got it wrong. So, so our approach through this daily interaction allows us to, to push you forward from a learning perspective, gather that data to really understand where you need help, and then we adjust tomorrow. So from a, from a learning strategy perspective, we think this is a really effective way to train, you know, personnel that are very, very busy, don't have a lot of time to sit down and, and do training. So if we can find that sweet spot operationally, and do it in a very effective way, we think that's a win-win. Wayne Marshall: Yeah. I'll tell you what, it, it's in, in the short time that we have now been working together, we're seeing it move the needle. And this is what gets me excited 'cause even though I am the CEO of, I still coach. So I've been working with shop owners and, and managers, and we talk about some of these things, and everybody's trying to raise the bar. I mean, the technology is constantly changing, and their techs, and even the serv- service advisors are constantly trying to get better, smarter at what they're doing and how to communicate. Going back to your phone skills as an example. David Boyes: Mm-hmm. Wayne Marshall: How to communicate with the consumer. I mean, what we do anymore has gotten very complex, and when you're sitting there and you're trying to communicate that and teach that or explain it, I should say, to the client, this just helps to bridge some of those technology gaps or understanding gaps that you can take the complex into good talking points that the client understands what we're doing and why. And the other thing of it is, is that it, uh, it also empowers a manager to see, are my team learning? Are they going and raising the bar? Because we all know y- y- you might be bringing in a tech, he might be a B tech, but you don't want him to stay a B tech. You want him to be a B plus, maybe an A minus. You want him to start climbing that ladder. This is a way to do it and connect some of those dots. Um, I, I mean, and it, and it is, and it's... It, it reminds me just here, just recently with one of your new, newer, uh, customers that we work together with at the institute. He's using it in such a way as a measurement for his service manager to make sure that the service manager's working with the techs, they're doing their training because part of his comp- you know, his comp plan is you need to coach up and we need to make our techs better. Mm-hmm. So they're supposed to do so much training every month. This is a way to make sure they're getting their training in. David Boyes: Yeah, and, and, and I, what we've found, it's been, well, this started as a very, um, focused learning activity. It's been a very interesting, like, social and, and team experiment. Yeah. And understanding where motivation and teams that are curious and wanna learn more, how powerful that is. Um, there is an element of this, and I think with any business, winning some hearts and minds, if you really wanna develop your team, you know, you're gonna need to get them, you know, rowing in the same direction. Uh, Today's Class has some capabilities that, that can foster some of that. Yeah, Wayne joked a bit about the, uh, the points competition with Cecil and, and there's avenues like that. But, um, we also know how that ties back to learning. So if, if you think about, um, attending an in-person training session, talking to somebody at the break in between, you might share some stories. And, and those things from a, from a memory and retention perspective are very sticky. So when we're able to create environments where teams can, can train together two or three times a week, four or five times a week, and they're talking and they're learning from each other, that's enhancing those memories. That's also building some of that team chemistry. That's exposing where somebody might be really strong, might need, uh, need a little more help, and also has kind of downstream retention benefits as well. So there's a lot of pieces to this that, um, that you really can, can leverage, uh, when implemented effectively. Wayne Marshall: Yeah, one of the early wins for us, excuse me, one of the early wins that I've really enjoyed is many are familiar with our advisor training program. And being able to take some of that content early on, create it into those bits of training, daily bites or bits of training every day when it comes direct to advisors on developing their selling skills or phone skills, some of the other, you know, how to go through that presentation aspect. So not only do they hear it from the coach, but then when they continue to get it every day and they stay on that very specific track, it really reinforces, and it just empowers them to be better at what they're doing faster because they keep getting it every day. And the other thing I think is really cool that I know you're able to do is, depending on what that, like, tech is or advisor, you can customize the track. Mm-hmm. So if, if you've got a young tech who doesn't have all that knowledge, well, you're not gonna give them the same things or content that an A tech's gonna get. So he gets this track, or she, they get this track so they can start to learn and build, and it's the same way that the advisor gets their specific track. So everybody can be on a little bit of different track or the same- Which is really pretty cool when you start to see. And thank you, Aaron. That's right. It is a good product, and it does make a difference. So, uh, i- it's exciting when we see these things all come together Because training is, it's a big thing in our industry. It's really needed, and we hear it from our clients all the time. You hear it. Everybody wants us and they're saying, "Well, we need better, even more tech training or service advisor training, manager training." It just goes on and on to raise this bar. David Boyes: Yeah, and it's, uh, the shops are in a difficult position to try and stitch together all of these different training solutions. And, and this leads into part of- Yes ... you know, where, where we, uh, were very motivated to become part of the GEAR Group. 'Cause Today's Class kinda grew up as more of a, a technical training solution. However, if you're running a shop, you need more than just technical training. Wayne Marshall: Yep. David Boyes: Um, and I, I worry for the shop owner that has to spend tons of energy and hours to stitch together a training program that covers everything fro- from tires, um, to drivability, uh, on the technical side, or basic phone skills up to management and financial training. There's a lot of information there, and it can be very challenging for somebody that's running the business to also put that all together. You know, larger organizations may have a, a training director that, that can support that, but, you know, if you're a single shop, unlikely you're gonna have somebody that's got that bandwidth to do that. So again, collaborating, you know, as part of the GEAR Group, alongside the Institute, we can begin to share more of those resources and get better a- and make it a simpler opportunity for a shop to say, "Look, if, if I need this, this, and this, this is a very effective way for me to go. 'Cause all these pieces fit together and make it very easy for me to roll out and maintain." Wayne Marshall: Yeah. You know, it's... And we talk about this as we have, as we just had here a few weeks ago, a strategy meeting, and we talk a lot about meeting staff, shops, organizations where they're at. Yeah. We have those who really need to start here and then grow. Some others are higher up. We can meet them and still help them and develop. Um, this customization and the things that you're saying, this is what excites me the most, is because, look, if someone comes in, they're like, "We need help on the selling at the front end," we have that track. We have the coaching that can do it. We can reinforce it with Today's Class. We can make it very holistic. And then when they get that mastered, sure, now you get that rock star and we start talking about we want them maybe to no longer be a service advisor. We need them to be a general manager or become- Mm-hmm ... a manager. And hey, we have that track, too. Not only can we coach it and teach it, we can reinforce it with the daily bits and bytes of learning and those snippets of questions to keep it top of mind and continue to grow. And even when it comes into that ownership and the tech work- And what I think is also really cool, um, one of your staff members, uh, Jim, I know he even goes out and does live teaching and training- Mm-hmm ... when it comes to the tech. So it's not just what we're doing online, we're even out there in front of people. I know he's speaking at upcoming industry events later this fall at different places, and that's exciting because we're even bringing it in live and connecting the dots, not just doing it online or through the app and the tool set we got. David Boyes: Yeah. I think, you know, if we look at vehicle systems, right? Do we, do we- Yeah measure things? Do we adjust things periodically, once a month, once a quarter? No. You know, these things are happening in real time. Um- Yeah ... we believe that there's, um, a need for that, for learning, engagement, all those types of things. We've got opportunities where we can, you know, push, uh, knowledge, a webinar, react to, to an audience day by day by day, where we can be a little more dynamic, a l- a little more nimble. That example with Jim Kokonis is a great one. We can see data- Yeah ... today about what's gone on in the past week in today's class, and if we see something that's concerning or we see an opportunity based on this data that we have right now, we can spin up a webinar like we're on right now and say, "Hey, we're gonna dr- jump in and provide, uh, an update on, you know, uh, latest and greatest in, in oil specifications and, and so forth." And because we have the advantage of having, you know, thousands of people log in today, they can see that message. They can see it's there. It's not something where next month they'll realize that, oh, this, this event happened. So we're trying to just shorten- Yeah ... the gap between what, what those shops need, um, and where they are right now. To your point, meeting them where they are and trying to find that path to them. Uh, but, but I believe very strongly that the m- the more work it takes for a shop owner to piece these things together, the less of an impact that they're gonna have. So, so, you know, I tend to see it as the, the more that we can meet them where they are and make that job easier so they can get what they need- Yeah to go perform their services, they'll win, and then we can develop those relationships, and obviously that's, that's good for us too. Wayne Marshall: Yeah, I just, hey, uh, I, I just saw, I'm looking at comments. We got some people sending in notes. Uh, I just shout out to Buckaroo Bob. Yeah, you're right. Jim Kokonis- Mm-hmm ... solid man. You're right. He is the best. Uh, so it made me smile when I saw that come through. And also, you know, and I think Kevin Clark, who also sent a note in, really made a good point here that we, you know, that training is a process, a continuous and process improve- performance improvement. But- Mm-hmm ... but the key is when we invest in people, people now wanna come work. It makes it easier to hire the next tech because in this industry, why it's very large and we got hundreds of thousands of shops, and you got hundreds and hundreds of thousands of people that work in it It's sometimes a very small industry. And when you look at your community, techs seem to see each other and talk at different events, be it through the parts company and other places. And when they start to say, "Yeah, my owner invests in training. They're in, they're doing this, they're doing this in coaching. They're doing this with today's class. They're helping to raise my game, my skill set to be a better employee and a better technician." And when people hear that, then that tech down the road, when his shop doesn't do it, he goes, "Yeah, I wanna go work for him." Now that becomes an attraction, and it helps bring in better people because they know you're gonna take care of them. They know you're gonna invest in them. So it helps to build a, a better and enhances that workplace culture. So great remark, Kevin. Thanks for sending that in, and as a reminder of why training and what we do from a developmental standpoint is so important. David Boyes: Yeah, and I would build on that and said, um, you know, what, what, what stands out to me with what Kevin said is continuous. Again- Yes ... uh, uh, uh, very commonly training is, is treated like, uh, an event. Check the box. We did this. We're good. I would ask anybody listening to this, you know, when was the last time you learned something, exposed to it once, and just remembered it forever? Maybe you did it 10 minutes ago, and you still got it, but think about something six months ago, 12 months ago. Yes. We need to be aware of that. It is continuous. So if it's gonna be continuous, how can we find these strategies that actually can fit in our day-to-day business world? We gotta start ... If we're looking for different outcomes, we gotta start changing what we're doing. We can't do the same old thing and expect different results. Wayne Marshall: No, no. And you know, it, it is. And I'm smiling again 'cause thank you, Buckaroo Bob. Bob's sending in a couple more notes of just ... And it's true. Training doesn't cost. It ultimately ends up paying because you're efficient. Things, cars come in. They get fixed first, right, correct. They go out. They're not coming back. All that stuff that you don't take advantage of to do it right the first time ends up costing you more. So if you invest in your team, you get a better customer experience. If you have a better customer experience, they come back, and they become sticky, and they stay with you. If you don't, and you have those problems, or it isn't fixed correctly the first time- Now you gotta spend more money in marketing and other things to get that car count back. So no, those are all really solid comments. Thank you for those who are sending in some of the notes and commenting over what we're talking about today, because it is important. And there's a lot, look, there's a lot of competition out there, and there's people who are doing it well, and some aren't doing it so well. So the better we can do and deliver a great experience, and part of that is, is doing the job correctly the first time and keeping the customer happy. So, and you have better employees when it's all said and done. So yeah, very much so. Very, very much so. David Boyes: Yeah, I, I, I tend to look at it in terms of the, the alternative, right? So if I'm not gonna train my team, if I'm not gonna invest in them, you know, what, what results do you expect? So, um- Yeah ... I recognize that it is not easy to develop a team, to take a, take a GST and, and build them up over time. So, so you need, you often need support. And again, that, that's why another reason that we're very excited about, uh, you know, working as, as part of the GEAR Group to, you know, with the customers that we deal with, often they'll say just, "I need more You know- Yeah ... and, and we wanna be able to, you know, say, "Oh, look, let me, let me connect you with, with Aaron and the team over at the institute. They might be able to help you out. Here's some resources that we're familiar with." Um, 'cause again, there's not just one, you know, uh, silver bullet provider that's got everything out there. So, uh, I tend to believe two heads are better than one. You know, so us working alongside the institute I think is a, is a great combination, and, uh, looking forward to continue to collaborate with the team, you know, as we, you know, begin this journey. Wayne Marshall: Yeah. It's, it's... And, and, and we're the same, because we, we, as we've strategized, we have so much content that has been developed that we teach, uh, at different events or that we coach through that we know we're gonna be able to convert and put it inside of today's class. And what even gets me more excited, because as we've talked, I mean, it's not uncommon that you're getting more than 4,000 people come in every day- Yeah that use the software. Sometimes it's more than that. Mm-hmm. 4,000 people that we can start to move the needle to teach, improve their skills, and hopefully, that... And the number is growing. We're getting more and more every week, and that number's getting bigger every week. But it's exciting when you know that you're starting to touch that many people with good information, training them up, getting better at their jobs, that we can deliver and make this industry what we hope it can be. 'Cause it's a great industry. David Boyes: Mm-hmm. It's Wayne Marshall: very rewarding. David Boyes: Yeah. And, and being able to understand where, where the gaps are. Um, you know, again, I think there's sometimes there's, uh, it can be a misunderstanding of where we need to focus our energy. Uh, we have a lot of customers that are surprised when they find out where, where their gaps are. For example, I, let's say I've got a very experienced technician that I thought was a rock star and all of these things. However, they've got major gaps, you know, in key fundamental areas. So we can do that, you know, at scale, and really understand where those opportunities are, and then try to apply a remedy. Um, one side project that, that we continue to explore is this idea of kinda going very broad with beginning to teach shop financials. Yeah. Not to be the headline of folks training each day, but we believe that, you know, if we can raise that bar little by little, and if you could snap your fingers and every, every employee in every shop had a basic understanding of, of shop financials, margins and so forth, I would argue that benefits the industry. I would argue that would promote, uh, better conversations, you know, in the shop. I would argue that better positions somebody to take that next step to become, you know, a, a foreman, a shop manager, and so forth. So again, we think we've got some good opportunities to- To, to make an impact, not just in the technical area, not just in the service advisory area, but as a team to, to overall benefit the shop. Wayne Marshall: Yeah, and that's, and that's something we're spending a lot of time when we talk internally and we're s- trying to, you know, work on our content, strategize, improve our educational material. That is truly gonna raise it up because it really does become your unique identifier. You know, I just... Earlier this week I was in Washington DC at one of our intensives talking to some of the people that were in attendance, and one of the things we got into conversation is is, like, well, what is your differentiator? And, you know, you get those people that start to say, "Well, you know, I offer a warranty." Okay. Does the guy down the street offer a warranty? "Well, yeah, but mine's 36 months. His is only 24 months." Well, the guy on the other side, well, he's offering 40 months, so now- Mm-hmm ... how are you? All of a sudden, well, that's not a differentiator. And you start going through and it's like, you know, what really starts to set you apart, and that's why we do what we do, is, is okay, well, let's, let's become better business people. Let's become better at what we do. Let's become that so, again, we don't have the comebacks, we don't have some of the other things that I was already talking about. Those start to become differentiators. It's how you make that customer feel and they leave happy and satisfied that they wanna come back. And, and it, and it takes time, and it doesn't happen when one, one, you know, one call or one visit. It happens in usually two to three. Um, there's been many a research of what creates brand loyalty. It doesn't happen on the first visit. People talk about going to your favorite restaurant or, shouldn't say favorite- Right ... but you go to a new restaurant. Sure, you have a great experience, but does it make you go right back? No. But if you have a second one and then a third one, and they say by studies by the time you get to three, the odds of someone coming back and becoming loyal goes up to 72% after three visits. So what are the ways to get there? Have good people, have good training, do your jobs well, deliver on that experience, and that's our goal here. That's our goal here at GEAR Group. It's what your goal is, is we want to make your people the best and let that be that differentiator that people wanna come back, and you get to that three plus, that you maintain that 70-plus percent retention. That's huge. That's huge. David Boyes: Yeah, and from a differentiation perspective as well, it's not just to your customers, it's to the job market, the employees. Like if you- Yes ... can create a, a work environment that is truly different, you know, than the other shop down the street- A place where people can grow, thrive, be connected, understand what's going on, have open conversations. Again, I recognize that's easier said than done. Uh, but taking steps towards that is important. And again, if you put in that work, you're likely to see those results in terms of the retention of your team, you know, building somebody up and, and setting yourself up as a shop owner in a more comfortable spot where maybe you don't have to have your hands on it every single day. So the more you invest in your team, obviously that- that's gonna pay off in the long run. Wayne Marshall: Well, and it gives the, it gives your techs even an example, uh, an opportunity to make more money. Mm-hmm. Because a lot of them have a performance bonus, and when they can do better and they become more efficient and more effective in their job, their productivity goes up. They're gonna get a few more hours in, available time over, you know, their clock rate or their clock time. That puts more money in their pocket. Yep. Plus everybody wins. The business wins, the tech wins, the customer wins because they're getting a better job. Everybody wins. And that's what we're trying to really do instead of just, eh, you know. And that's why, that's why we continue to say education in any industry, but especially in automotive, as much as it's changing, is so important to stay fresh and stay on top and keep doing it. So David Boyes: Yeah. Uh, yeah, could- couldn't agree more. And again, it, it's so diverse. You know, there's not just one thing you're gonna learn today that, that's gonna, you know, solve all your problems. You gotta continue to grow. It's gotta be continuous, gotta recognize that you have gaps in every area. Uh, but again, for the individual, similar to what I've said a couple times about shop owners being responsible for ha- stitching together this program, as an individual it's often difficult also to figure out, what do I need to learn? You know- Yeah ... there are these things I might be interested in, uh, but sometimes we don't know what we don't know, and there might be things I need to know to do this job. So again, that's where some of this more advanced technology changes things a bit. So instead of, let's say, looking at a list of, of classes at an upcoming event saying, "That's the one I think I should take," sure- Yeah that, that's fine and good, but there's other alternatives, today's class included, where the system's gonna figure out where you need help, and it's gonna push it. And your reaction might be a surprise, might, might react with, "I didn't realize I had gaps there-" Yeah ... "and I invite that." There could also be the more uncomfortable option where, "Oof, I, that doesn't feel good. I thought I knew this stuff, and apparently I'm a little shaky on that." But those that, that kind of embrace that and say, "All right, cool. Let me figure this out. It's gonna make me better," you know, that tends to be a very productive outcome. Wayne Marshall: Yeah. It's, it's always fun when I... We talk to some of our coaching clients, and they talk a little bit of how they start to build this out and start to really gain this understanding because what we see and you see, a lot of shop owners at one point was a technician. They were the best technician, one of the best technician at that time, and then they transfer into that ownership position. And part of this whole conversation we end up having is, well, it, it, and I'm, and I say this with high respect and regards, they look at the business as a trade because that's how they were taught- Mm-hmm when they went to, you know, to college, community college, went to tech training. They talk about it as the trade it is. But when you turn into a business owner, now it's not only about that trade, it's about the processes. It's about how you run that business, the KPIs you need to look at, why we're building out some of these different financial things so people can understand more what it takes. And it's about putting those things in. So it is exciting when we can build this and reinforce it. It stays in alignment with our coaching- And then you get more snippets of it every day that keeps it top of mind and just keeps building and building and building on that knowledge curve to where pretty soon it just becomes a natural thing. Just as you know when you were a tech and it came in, you could do a good inspection and write up a great, you know, report for the service advisor in a matter of 20 to 30 minutes 'cause you just knew what to look for and you knew what to do. And be able to do this and bring it together to, you know, not only tie it into the coaching and other things we're doing, but to the daily aspect of it, it comes so cyclical that it's just so nice to be able to do. And it's moving the needle, and that's what we see. We see it in the financial reports. We see it in their dashboards, you know, or their point-of-sale, you know, software. Um, that, that's what's exciting. David Boyes: Yeah. What, uh- And, and I, I would say that the... You know, that's not limited to- Oh ... that tech that becomes a, a shop owner, right? And I, and I think those that do that, you know, it does take a little bit of vulnerability, for lack of a better word, to say, "All right, look, I really understand this part well. This other stuff I need some help with it." But again, that's not limited to, to shops. In the spirit of transparency here, you know, like one thing that I'm personally excited about from a GEAR Group perspective i- is learning from, from yourself, Wayne, and, and others on the team in terms of how to grow a business, the, the governance, some of the structures that we at Today's Class, you know, some things that we could do better. Uh- Yeah ... like I said a little bit ago, two heads are better than one. Uh, I think all businesses can, uh, should look inward to see where some of their gaps are, where they, they need some help. Um, you know, we're, we're certainly doing that, and it's, it's been a good, uh, experience for me personally to see, okay, well, sure, we're trying to help shops improve, but we can't be blind to the fact that we also need to improve. Everybody's got those gaps. Everybody's got those opportunities to, to get better. Wayne Marshall: Amen. No, you, you are totally correct. That's why, I mean, even though as I've been doing a lot of this for a lot of years, I'm still learning. And even though I don't, I'm not on Today's Class every day, I have been on it enough. I've learned a few things, and even though I'm a hack mechanic and I do a lot of things in my own personal shop, uh, it's taught me a few little tricks to be a better tech on my own personal vehicles and the things I do. So I enjoy it. I love, I just love learning, and that's what we really see is, is there is a hunger in this industry. So it's great that we can be able to do some things and take this additional content and develop it into the different modules that we can obviously put inside of Today's Class. So- So what's, um... Tell me a little bit. I know there's some things that, uh, you and staff have been working on when it comes to AI. AI's a really big thing out there, and I know there's some things to help to look at how people are answering and how AI can come in to help you take those things and give you other feedback that teaches and shows you those weaknesses. Anything you wanna share? A little bit of some of the new stuff and exciting things you guys are working on? David Boyes: Yeah, so, so from an AI perspective, our approach to it is a little different than what I think most consumers s- see today with, with ChatGPT. A lot of it is more number crunching in, in the background. So if we've got thousands of people training today, we need to use very effective tools to, to see where, where their gaps are, where they need training and where they need reinforcement. So that's one layer. Uh, but then we're getting to other layers when it comes to, uh, evaluating our, our content as well. So we continue to build content. Do we use AI to support that? Sure. But at the end of the day, we need to make sure that our training is effective, meeting our standards. Um, so we use it more as an efficiency tool, but still, you know, bedrock to us is, you know, the ASE task list from, from a technical perspective- Mm-hmm and continue to build that out. Um, you know, we do have some upcoming, um, you know, content areas that we're releasing. That's gonna be something that we're gonna be able to accelerate as we get into the fall. But we're also really beginning to dig more into individual engagement and, and different tactics for, you know, enabling shops to, to drive adoption of the platform, putting some ownership, you know, back on the employees to learn, coming up with some fun and engaging tools for, for measuring that. And then we also, at the end of the year, are expecting kind of a, a big, uh, user interface update, which has been a lot of work- Yeah ... as well. So we gotta continue to, to keep pushing forward. Um, and then lastly, I would say just promoting communication in the platform. You mentioned the webinar approach. We're trying to get stronger and stronger in engaging with our audience, having some two-way communication through there so we understand where their needs are and how we can help. Wayne Marshall: Yeah, one of the, and the one of them that I know, 'cause I've seen some of what you've been working on behind the scenes- Mm-hmm and what I guess I would, uh- Get to tempt the audience to be excited about is when you can take 4,000 plus, 5,000 people who are coming in every day and, and growing, and take all of that information, how they're answering, how they're interacting, and how it can be boiled down to me as one individual to take all of those, you know, I guess, patterns and saying, "Here's what we can do to make you better, Wayne," because we're seeing what's going across. And AI, obviously some of the technology that can process that so much faster and then come back and give me something that's more personalized based on what they're seeing across the industry. Mm-hmm. To me, that's pretty cool when it can- Yeah ... get down to me on a personal level based on all the other things we're seeing to up my game. Yeah, it's gonna be exciting to get that pulled together and rolled out, so. David Boyes: Yeah, absolutely. Wayne Marshall: So, no, this is, th-this is all good. And we, you know, I can't... I know I've said it to you before, but just we are excited for what we're gonna be able to do and how we're going to be able to come together and only enhance what we've got on both ends. I think this is a great win-win because we're able to share our content, we're able to share your deliverables out to the marketplace in different ways. Um, and the consistency of what we're trying to build, that's only gonna make this industry better, our ultimate goal. So it is exciting. Anything else that we should, uh, people should be knowing? David Boyes: Yeah, I mean, I, I would say, again, I, I think the broader, you know, GEAR Group vision. So today it's the institute and today's class. You know, tomorrow, you know, we'll, we'll see where that goes. But I think it's, uh, you know, our, our visions are aligned for how we can, can impact, um, the industry. Um, you know, working in, in collaborative teams, you know, recognizing strengths of, of other parties I think i-is key. Uh, and that's something that, again, we're, we're very excited about in terms of being part of the GEAR Group. Wayne Marshall: So we got a couple questions that came in. First one is from, from Tyler, and thank you, Tyler, for sharing. Um, yeah, those are, those are hard. And I'll, I'm gonna use, I'm gonna use myself as an example. I tell this to people that, uh, could I study for an ASE and be certified? Sure. I could study up. I can understand the content. I could take the test. I could pass. But does that mean I can apply it? Because doing, doing exactly what you just referenced is they're really just memorizing the content. So in the, in the educational space, they always look at this. There's those who are certified and then there's those who are credentialized. And the difference is, is those who have the credentials, they, they have able to apply it. They're able to do it. So how to deal with situations like that is to have people actually show you. And I know one of the things that we're seeing, and I even talked to some people here just when I was traveling these, uh, previous two days, one of the things that you're hearing a lot of shops do, they're doing working interviews. They try to hire a new tech. They're pulling a car in, and they know there's something wrong with the car. They've already done the, the research of or the inspection of, and they're gonna see how well this guy can troubleshoot. And based on the complexity, they're making it harder if it's an A tech and he's at this level to then another, which actually is what they're trying to do to show that they have the credentials or the ability to actually do. And the best way that I could give you as a tip is to do some of that nature Um, one of the things that I know we talk and we coach is, is to do an inspection rodeo. Maybe you've already done this. That's another way to find out if people are really l- learning. Bring in one car, you know what's already there, but take your techs separate of each other, and take each tech and have them do the inspection and see what they see and don't see, and where's the inconsistency. That tells us what we need to do to focus in. That comes back from what they know here to what they actually apply or have that credentials to actually know how to execute it. So that's what we're seeing people do. It's some of the things that we suggest because it's easy to memorize. It's another to apply it and actually execute, and that's what you're wanting to do. Can they actually execute? So do a working interview, and if you're trying to hire somebody that they just didn't memorize the answers or know, but they actually know how to do it, do an inspection rodeo. Have them, have a tech go out and actually show you and do something of that nature. Um, another one that just came in was Brett. Thank you. I see, uh... Oh, you've already answered it Great. You can see you can send an email to David, uh, to get that information, Brad, on pricing and some of the different, uh, offerings that are available, and I know David would be happy to catch up with you and talk and, and, uh, further details on. David Boyes: I'm gonna, I'm gonna chime in on, uh, for Tyler as well. Tyler, another- Yes ... so, so for those that aren't familiar with today's class, one important aspect of it is our daily training sessions are, are question-based. They're... You can think of them like building blocks, but we lead with questions 'cause that allows us to gather data. So what Tyler mentioned is, you know, there are sometimes people that are really, really sharp, real great memories, where they might see question text essentially and just remember what the answer is. It could be just the, the pattern of the question. So Tyler, sometimes another tactic would be to, to take that and rearrange it, like come at the technician with, you know, structuring the question the opposite way, leading with the explanation and, and reframing that. And y- you know, one alternative would be to use an AI tool to kind of type that in, be like, "Okay, give me three different ways to ask this question." That might be a simple way if you're looking to just do a little prompting or nudging to see where this person is. 'Cause, yeah, I mean, if they're just kind of, I don't wanna say getting by, but, like, they're able- ... to leverage their memory to just- Yeah ... breeze through that, um, there could be some gaps. We see a lot of that. I, I was having a discussion with Jim Kokonis on our team yesterday. He's working on, uh, some material essentially on learning strategy. Sometimes we will see people that fly through this stuff and go really, really fast. That tends to be an indicator they're not really taking the time to learn it. So, so we really want to... You know, we can't pump the brakes through the platform on these folks. What we really wanna do i- is try to connect with them on another level and say, "Hey, what, what are we doing this for anyway?" Like, if, if you're really here to, to learn, here are some ways you wanna consider it. Here's how the brain works. Here's the way these are structured. Here's how you can get the most of it. It's not a, it's not a contest to get through your questions the fastest. It's not a contents- a contest to answer the most questions in a, in a given time period. The intent is to learn. The intent is to get you better. So we're gonna, we're gonna put in some more work to try and communicate that to a way with our audience where, a way where, where it makes sense and, and hopefully it can improve, uh, their experience so they can, they can get more out of it. Wayne Marshall: Hopefully, Tyler, that gave you some, uh, nuggets of, of skills or information to apply back to those so they can really show that they are understanding the content and can apply it correctly when they're doing their work. So thank you to everybody. I know we've got a handful of people that have chimed in on different things, so I, I appreciate the comments. Really appreciate some of those questions. So yeah, if there's anybody else out there listening that, uh, we're not seeing, throw them out here, and, uh, in the next, uh, few minutes we have left, we'd be happy to discuss or add in too. But nope, this has been good. I've b- I've enjoyed just being able to talk a little bit more of what we're doing, what we're trying to get accomplished here at GEAR Group Holdings, uh, with the addition of Today's Class and as we grow and expand. Um, and we're not, as you know, d- uh, David, we're not, we're not ending here. We wanna really work hard to continue to expand in other ways and other things that can and will help what we wanna do and the passion we have for this automotive space. So, uh, and thanks. It sounds like, Tyler, I see you h- had us back, so it sounds like that maybe helped you out a little bit. Happy to really do it. So just, yeah, and Kevin, you're right. I ... Just so everybody knows, uh, for those of you that do wanna reach out to David, it's D-B-O-Y-E-S, David Boyes, dboyes@todaysclass.com. Please reach out. We're happy to help. Uh, we're excited for what we're doing and how we're, uh, moving forward in this industry, and we just wanna be able to c- continue to contribute back and make a difference. David, I'll let you have the final words as we wrap this up today. David Boyes: Oh, well, well, thank you for that. Yeah. E- e- excited for n- next steps. Lot of, lot of exciting things around the corner. Yeah. A lot of work to do. Uh, but again, I think, I think we're well positioned to continue making an impact. Um, excited to collaborate, you know, with, with a broader team. You know, lots of sharp people that we're looking, uh, forward to working with and, uh, you know, looking just to continue to grow the experience as we move forward. Wayne Marshall: And thank you, Ken. Yeah, David and the Today's Class team are awesome. He just h- he just hits you up and, uh, and we appreciate that. Ken, Ken's the David Boyes: man. Yeah. Wayne Marshall: You know? Yeah. Appreciate that, uh, feedback. But yeah, they're ... It's a great team. Excited to have them part of, uh, the group and what we're doing. So with that, thanks everybody. We look forward to the next one. Keep the questions coming. Let's keep this building, and let's make this a better industry.

Ep 168: Stop Guessing. Start Leading. | Eric Joern

Autoshop Ministries Episode 5: Stop Worrying About Tomorrow: Be Fully Present Today

Pastor Devontae Tidwell joins Joe Adams to explore being fully present, overcoming anxiety with Matthew 6:34, and balancing stewardship with trust. The episode offers practical guidance, a gratitude journal challenge, and encouragement for leaders to do their part without losing today’s joy.

What Nobody Warns You About Shop Ownership | Andrew Klement & Caleb McElmurry - Ep 28

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMOYour techs don’t need another YouTube rabbit hole—they need real answers to the problem in front of them. SWAT Training and Diagnostics brings the tech support and hands-on, virtual, and just-in-time training to help them fix today’s car and be ready for the next one - LEARN MORE HEREIn this episode, Tonnika Haynes sits down with Andrew Klement and Caleb McElmurry to dive into the realities of young shop ownership in the automotive industry. Andrew and Caleb talk candidly about their rough starts, the importance of being profitable (and actually charging the right prices), and how building a supportive community has made all the difference.Timestamps:00:00 Young shop owners introduce themselves, plant mom stories, and moving from mobile to brick-and-mortar04:36 Caleb describes his dealership beginnings, lessons from a used car lot, and why integrity matters06:35 Andrew shares his “started from the lawnmower” story, learning on the job, and meeting the right mentors12:27 Why both left bad bosses and how they leveled up their skills13:55 Building a customer base: overcoming $20 repair mindsets and finding the right clients17:15 The hardest part of moving from technician to owner—payroll, pricing, and pressure21:21 Learning to price (and value!) your work: Big mistakes shop owners make25:28 What it actually means to take care of your community—and yourself34:12 Balancing family and business: honest talk about shop life with kids39:16 The shop mistake neither will EVER repeat again43:03 Coaching, community, and why there’s no single right way to win in this business57:00 Are you building a legacy? Talking new generations and what it means for your shop1:01:50 What to know before you open your own shop (spoiler: it’s harder than you think!)1:16:10 Why undercharging and sacrificing profit is hurting everyone in the industry1:21:55 Being proud of what you’ve built—yes, you deserve that truck!1:29:12 Marketing in small towns & finding the customers who value your shop1:33:09 There’s more than one way to run a shop—and that’s okay1:39:09 Real talk: mental health, community, and lifting each other up in the industry1:44:01 Wrapping up: finding your people, making it your own, and why the journey is worth it

Ep 106 - Mike Allen, Bryan Pollock, & Braxton Critcher | The Repair Industry is Like a Bucket of Crabs

Tektonic 2027 is coming up April 1-3, and if you missed year 1, you MUST NOT miss year 2. It's bigger, it's better, because is Tekmetric's conference. You know it's gonna be the best conference in the history of conferences. Get lower pricing now HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you! Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HEREElite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREThis one was a long time coming. Today, Mike, Bryan and Braxton dig into some of the wildest and most misguided comments from the Confessions of a Shop Owner Facebook page recently. They tackle the notorious “$358k technician” story, breaking down why so many techs can’t do the math—or just don’t want to believe the numbers. You'll have a lot of fun hearing what some people in the industry have to say about some of the hot button issues...or really their lack of understanding. Timstamps:00:00 Techs in the comment section: “Nobody makes that much!” The $350K technician saga02:31 Are you watching the podcast, or just the reels? Context, context, context!05:07 Reggie’s story: Would you leave for a $1/hr raise? Why context gets lost online07:12 Diagnostic skills, cognitive leaps, and why some techs will never make big money10:09 Fairfax, VA: High rent, high output, high pay – breaking down the math11:19 “Crabs in a bucket” and raging over others’ success13:11 Who are the real 1%ers in the shop world? Defining success in auto repair15:03 The service advisor breakdown: Where does all the time go?16:09 Rage-baiting with advisor accountability, tracking every minute in the shop18:29 Punch cards, bathroom codes, and memories of dealership micromanagement20:01 How hard is it, really, to do a 10-minute write-up?21:23 Mediocre service advisor confessions (& Braxton’s epic shade)22:25 Do your employees secretly listen to your podcast?23:45 The all-star “A Tech” myth: Can anyone really “do everything”?25:11 Ego, memory, and those wild open forum stories26:26 Are you really a unicorn tech, or did you just burn a car down?28:00 Training vs. tech evolution: Has the industry outpaced technician effort?29:21 After hours learning: What the top techs are really doing30:26 Commenters vs. reality: Reading comprehension fails (and laughs)33:02 “Never lost to a car” – the world’s biggest shop lie35:01 Toolbox wars and the rolling rig debate: Weight, wheels & wild finance42:02 Remote diagnostics, shop culture, and the power of process49:00 Why context is everything: Dealerships, warranty companies & internet assumptions52:28 If you’re mad at a reel, maybe just listen to the episode (and visit our sponsors)

Chaos Starts At The Front Counter...Take Control Before It Costs You

Every shop owner has invested time and money to make the phone ring. But what happens when it finally does? In this episode, Kevin Brown and Jason Tracey tackle one of the biggest profit leaks in the automotive industry: what happens at the front...

Simple Changes That Make an Auto Repair Shop More Professional | Frank and Margarita Wiebe

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HERERecorded at the TOOLS in Hershey, Pennsylvania, Jeff sits down with Canadian shop owners Frank and Margarita Wiebe of 3D Auto to share their first destination training event and the lessons they're bringing back to their shop. They share how the welcoming community helped them build new relationships, the value of technical and service advisor training, and why effective customer communication starts with selling value—not price. The conversation also covers diagnostics, shop processes, professionalism, preventive maintenance, and building a culture focused on continuous learning and integrity.Timestamps: 00:00 Honesty With Customers 00:46 Meet Frank and Margarita Wiebe 01:42 Road Trip to Hershey 03:39 First Destination Training Event 04:26 Finding Community at TOOLS 06:30 Women's Dinner Experience 08:34 Their Podcast Journey 09:38 Tire Lifting Tips 11:12 Women in the Shop 13:18 Safety and Leadership Lessons 15:09 Favorite Training Sessions 21:11 Hershey Lodge Experience 23:32 Improving Customer Estimates 27:50 Building a Professional Shop Brand 29:48 Training Technicians and Using Lab Scopes 33:41 Battery Testing Best Practices 34:55 Preventive Maintenance Mindset 36:12 Doing Maintenance the Right Way 37:26 Advocating for Customers 39:04 Fleet Maintenance Success Stories 41:41 Why Phone Estimates Don't Work 43:51 Diagnose Before Replacing Parts 46:14 Handling Difficult Customers 51:39 Pricing and Setting Priorities 54:05 Free Services and Due Diligence 01:00:22 Tekmetric Experiences 01:04:13 A/C Season and Fleet Planning 01:06:31 Final Takeaways and Wrap Up Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

AI Search Visibility: How Customers Find Your Auto Repair Shop [THA 492]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Artificial intelligence is rapidly changing how consumers search for auto repair services, and shop owners who don't adapt risk becoming invisible online. Carm Capriotto welcomes Heather Myers, Chief Technology Officer at KUKUI, and Connor Tracy, Director of Partner Development at KUKUI, to explain how AI-powered search is transforming local marketing. They separate fact from fiction, share practical strategies for improving AI visibility, and explain why strong marketing fundamentals remain the key to long-term success. What You'll Learn Why optimizing your Google Business Profile remains the most important step for local AI search visibility.How AI platforms like ChatGPT and Google's Gemini use consistent business listings to recommend local repair shops.Why maintaining accurate Name, Address, and Phone (NAP) information across online directories is more critical than ever.How AI now crawls social media platforms for business information and why authentic, human-created content improves discoverability.What "Google jail" is, how AI is filtering reviews, and why violating Google's review policies can seriously damage your online presence.Why review gating and incentivized reviews can put your business at risk.How to use AI effectively by following the principle of "trust but verify."Why better prompting leads to better AI-generated results and how to avoid incomplete or misleading responses. AI is changing the way customers find and evaluate repair shops, but success still depends on the fundamentals. Accurate business listings, a well-maintained Google Business Profile, authentic content, ethical review practices, and thoughtful use of AI tools will position your shop to earn trust, improve visibility, and convert online searches into paying customers. Heather Myers, Chief Technology Officer at KUKUI Connor Tracy, Director of Partner Development at KUKUI, Listen to Connor's other episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to

Your Shop Might Be Driving Customers Away | Jessica Watkins - Ep 23

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Jessica Watkins tells Tonnika and Ash about her time in marketing and how she got into the automotive industry. They bring up the challenges women face, from working in shops without AC or clean bathrooms to building customer-centered businesses. Learn from the ladies on how shop owners can make their spaces more inviting for women and why curb appeal, safety, and clean facilities truly matter.Timestamps:00:00 When shops refuse to upgrade: The pain of paper tickets01:04 Is it hot in here? Real talk about shop air conditioning (or the lack of it!)02:04 Jessica’s origin story: Tripling sales & demanding more05:18 Why clean bathrooms and AC matter for customer (and staff!) happiness07:16 The surprising power of shop curb appeal10:22 Making the automotive industry friendlier for women12:10 How Ash built Golden Hour Garage to make shop life easier14:35 The little things that build trust and boost your brand17:50 Want higher prices? Start by raising your standards20:12 Why your marketing matters (and how not to suck at it)22:46 Nosy people are your next customers. Get visible!25:41 Safety first: Creating a shop environment everyone feels safe in28:40 What women notice that shop owners miss31:14 True service stories: When a shop loses a customer for good36:29 Why front counter greetings and clean lobbies can’t be ignored40:13 The secret to staff training and customer loyalty43:06 Confessions & how to encourage more women to join the shop life47:25 Lessons (and laughs) from real shop experiences54:00 How to connect with Jessica and get solutions for YOUR shop!

Building a Winning Scoreboard For Your Auto Repair Shop [RR 1098]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeWhat if your shop operated like a championship team, where everyone knew the score and was motivated to win together?Gerry Frank, business coach and former shop owner of 35 years, joins Carm Capriotto to explain how gamification can transform an auto repair business by increasing profitability, accountability, and employee engagement. Rather than relying on pressure or incentives alone, Gerry shares a practical system that turns daily performance into a shared game built around visibility, ownership, and teamwork.What You'll LearnWhy diagnosing the real business problem is more important than applying quick fixes.How visible scoreboards create accountability and keep the entire team focused on shared goals.Why technicians and service advisors should update their own scores instead of management.Which key performance indicators matter most, including car count, billable hours, margins, and hours presented.Why aligning the front and back of the shop creates stronger teamwork and better customer outcomes.How storytelling helps employees understand the importance behind the numbers.A leadership approach that improves performance by focusing on results instead of criticizing people.Gamification isn't about making work feel like a game, it's about giving every employee clear goals, measurable results, and ownership of their performance. When leaders diagnose problems correctly, track meaningful metrics, and connect the numbers to a larger purpose, they create a culture where accountability, engagement, and profitability naturally grow. Gerry Frank, former shop owner, trainer and coach for Maverick Shop Owners Want a more profitable shop? Start with your service advisor. They are the face of your business, the voice on the phone, and the key to every approved repair. Download 'Words That Work - The Service Advisor's Complete Phone Scripts Playbook at https://serviceadvisortraining.com/ Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-careNAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/SPONSOR: NAPA Auto CareConnect with the Podcast:Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carmThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm

Burnout Is Killing Great Leaders | Josh Parnell - Ep 21

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika Haynes and Josh Parnell talk about probably the biggest buzz word used on this podcast: leadership. They dig into the importance of setting boundaries to avoid burnout and ensure you're not just giving your family or team your "leftovers." The conversation dives deep on the value of building authentic connections with your team—way beyond just numbers and KPIs. They also tackle the crucial yet rarely discussed topic of mental health challenges in the automotive industry, urging owners and leaders to find support and pour back into themselvesTimestamps:00:00 Building vision and letting your team take ownership01:20 Making the leap: What brought you to limitless leadership?03:07 The three C’s: Capability, competence, confidence04:11 Living as an introvert in an extrovert’s industry05:05 Refilling your cup—avoiding burnout in leadership06:28 Bringing your best self home: Boundaries and family08:16 Why “pouring from an empty cup” hits harder than you think09:20 The reality behind the social media success story11:10 Blended families, entrepreneurship, and real-life challenges12:18 Hiring people smarter than you—trusting your team13:03 Casting clear vision: When your team expands your mission16:11 Giving people their flowers—impacting lives beyond the business18:46 Finding your “why” as kids grow up and business evolves21:00 Leadership means more than paychecks: Investing in your people22:13 Connecting with employees on a personal level23:07 Toolbox talks and one-on-ones: Navigating tough conversations25:30 How leadership coaching turns intangibles into real results26:39 The discovery phase: Connection before KPIs28:01 Engagement is the missing link in most shops29:29 High emotions, low logic: Regulation and vulnerability32:04 Shop owners are leading by example (and it shows)32:35 Why every owner needs a coach34:03 Comparing playbooks: Continuous growth through coaching36:41 Mindset drives results: Why counseling and coaching matter38:09 The blue-to-black budget—allocating for personal growth39:14 Shop owner mental health: Let’s talk about suicide rates41:08 Emotional regulation: The pause-process-pivot strategy42:40 Creating a softer space for yourself and your team43:42 How to connect with Josh and limitless leadership45:34 How the community can step up—helping each other46:26 “It’s okay to not be okay”—Tanika’s open invitation

Ep 101 - Matt Curry & Richard Tonetti | The Secret Behind an $40 Million Auto Repair Business

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!What does it take to build a high-performing automotive business that continues to grow while maintaining a strong culture?In this episode, Mike Allen sits down with Matt Curry and Richard Tonetti from Craftsman Auto Care to discuss the systems, leadership philosophies, and growth strategies that helped build one of the industry's most respected shop groups. Matt shares lessons learned from growing to 10 locations and $18 million in revenue, including the importance of culture, leadership, sales training, digital inspections, and customer reviews. Timestamps:00:00 The $1 Raise That Changed Everything01:14 Are 4-Day Workweeks Actually Hurting Your Business?03:41 Why “Money Motivated” Isn’t a Dirty Word06:46 From Tire Changer to VP: Growth Stories from the Shop Floor07:16 Matt’s Path: 10 Stores, $18 Million, and a Comeback09:13 The Secret Sauce: Buying Distressed Shops & Turning Them Around10:36 How to Hit $1,000 Average ROs (and Why Volume Per Bay Matters)11:02 The Turning Point: Digital Inspections & Sales Training13:29 Being the Best Shop Cheerleader—Even on Bad Days14:11 Making the Hard Work Fun (Yes, It’s Possible!)19:00 Sales Scripts, Objection Handling, and The “One More Thing” Rule20:05 How to Hire the Perfect Counter Person (It’s Not About Automotive Experience!)22:49 Culture vs. Corporate: Why Good Techs Never Leave25:15 Google Review Domination: Building Trust and Cutting Marketing Costs28:20 Spiffs, Friendly Competition, and Making Reviews a Shop Habit32:10 Small Gestures, Big Impact: The Stuffed Animal Touch35:13 Why Internal Competition Works—But Only with the Right Culture37:46 When Growth Kills Culture (And How to Avoid It)40:36 Can Independents Still Win? Opportunity in a Corporate, Tech-Heavy Landscape43:27 The Blueprint: Build Slow, Build Right, Stay Nimble45:17 Level Up: Giving Back and Training the Next Generation47:04 Growing Your Own Techs & Locking Down Quarter-Million Dollar Talent

Ep 100 - Andrew Fischer | Why Most Technicians Shouldn't Own a Shop

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!This episode is Mikeless - just how we like it. HA! Today Bryan rides solo at TOOLS 2026 and talks dynamics between technicians and service advisors Andrew Fischer. They bring up the importance of fundamentals and communication—technicians often overlook basic testing but expect to dive into advanced diagnostics, leading to costly mistakes and frustration. They also talk about ego and misunderstanding: both between team members in the shop and toward customers, highlighting how crucial it is to clearly explain repairs and processes, not just rely on expertise. Timestamps:00:00 The real hardest job in the shop: service advisor confessions03:08 Training struggles, being away from family, and the reality of evening classes05:02 Why owners MUST vet what you’re paying for in auto training07:11 Technicians skipping fundamentals—and how it comes back to bite your shop10:20 Ego, ignorance, and the "alphabet soup" of tech skill levels13:13 Fast techs vs fixed cars: the hidden cost of comebacks and efficiency16:19 Communicating diagnostics: where most techs screw up (and how AI helps)19:06 Why the front counter is pure chaos—and techs can’t handle customers21:13 Explaining diagnoses in a way anyone can understand (with help from AI)25:26 The service advisor’s secret: what customers REALLY want to know28:12 The "zip code" analogy for why testing matters30:28 Shops that charge for time vs selling fixed vehicles—who really wins?32:40 Real-life story: four shops, still not fixed (and how a dead battery fooled them all)34:35 What to do when you just can’t fix the car (real talk and lessons learned)41:33 The problem with technician forums & why the smartest avoid them44:28 Why most technicians will never be ready for business ownership47:46 Full circle: gratitude, getting humbled, and growing as a leader50:02 What every technician NEEDS to understand before running a shop

Ep 99 - Adam Rath | What Works in One Shop Could Kill Another

Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERETurnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREIn this episode, Mike Allen sits down with Adam Rath, owner of a repair shop in Allentown, Pennsylvania. Adam tackles the challenge of adapting business models to different communities, emphasizing that what works in one area may not work in another. They also explore the importance of process efficiency, particularly in estimate building and digital vehicle inspections. Adam also talks about his role with the ASOG mastermind group, highlighting how peer support and structured programs can help struggling shop owners build a solid foundation.Timestamps:00:00 Efficient Estimates vs. Wasting Time01:31 Podcast Tech Upgrades and Recording on the Road03:03 Behind-the-Scenes: Touring Craftsman Auto Care04:01 Coaching Models: Origins and Overlaps06:00 Meet Adam Rath & the Reality of Shop Locations08:08 Coaching Myths: "That Won’t Work in My Town"09:00 Different Markets, Different Rules11:16 The 300% Rule: Double-Edged Sword12:33 Are You Sticker-Shocking Your Clients?13:33 Presenting Estimates the Smart Way14:09 DVI Tools and Estimating Efficiency15:24 What Do You Show the Customer?17:10 Single-Issue Selling: Helpful or "Slimy"?20:01 Show & Sell: The Theater of Auto Sales22:52 Roleplaying, Sales Practice, and the J Curve24:55 Tech Tools: Detect Auto, DVI Speed, and Pain Points28:40 Remote Estimators: Overseas Teams & Lessons Learned30:41 The Rise and Fall of Remote Estimate Companies33:05 EOS Explained: Visionaries vs. Integrators36:36 Taking the Crystallizer Assessment38:19 Monthly State of the Company at Adam's Shop41:20 When the Team Wins—Even Without the Manager43:13 Building Leadership Skills with the Right Tools44:57 Adam’s Role in the ASOG Mastermind46:33 The Mastermind Format & Growth48:36 Curriculum Overhaul: Tightening the Learning Path50:36 Live Invoice & Call Audits: Growing through Discomfort53:43 Why We Break Process (and How to Fix It)55:15 The Future of the Mastermind: Structure & Guest Coaches57:10 Shop Fix vs. ASOG: The Coaching Disconnect59:48 Buffet Approach to Coaching: Take What Works1:01:47 Guest Coaches, Good Info, and Avoiding Sound Bites1:04:00 Confession Time: When Employees Just Aren’t a Fit1:06:23 Shop Culture: The Right People Stay, Others Go1:07:13 EOS Implementers & Next Steps

Ep 156: Patrick Egan’s Secrets to Leading and Marketing in Auto Repair

From Data to Loyalty: How AI and Hospitality Are Redefining Shop Growth [THA 488]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode What happens when artificial intelligence meets world-class customer hospitality? In this episode of Remarkable Results Radio, host Carm Capriotto welcomes Mike DelaCruz, CEO of Overdryve Marketing, and Michelle Tansey, co-founder of Euro Clinic, for a forward-thinking discussion on how auto repair shops can use AI, data, and intentional customer experiences to build stronger businesses. From using AI as a strategic business assistant to creating a luxury-level customer journey that rivals brands like Ritz-Carlton and Nordstrom, Mike and Michelle share practical insights on what separates average shops from elite operations. They explain how predictive marketing, operational excellence, and deeply embedded core values can transform customer retention and long-term profitability. What You'll Learn How AI can serve as your shop's "big brain" to improve decision-making and uncover blind spots.How predictive marketing can forecast car count, identify customer churn, and improve campaign performance.The concept of the "NASA Shop" and what elite automotive operations do differently.How Euro Clinic creates unforgettable customer experiences through personalized hospitality.The importance of building systems and processes around your shop's core values.Why strong operations must come before marketing success.How small communication changes can dramatically improve customer trust and confidence.The role data plays in making better business decisions and reducing emotional guesswork. The future belongs to shops that combine technology with humanity. AI can provide unprecedented insight into customer behavior and business performance, but lasting success still comes from exceptional service, consistent operations, and a culture built around caring for people. The shops that embrace both innovation and hospitality will be the ones that stand out, retain customers, and thrive in the years ahead. Mike DelaCruz, CEO Overdryve Marketing *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Michelle Tansey, Euro Clinic, Santa Clara, CA. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story...

Profit Panel: How 3 Shops Put $750K+ to the Bottom Line in One Month - Bonus Zoom Episode 7

Glenn Piccolo hosts the Profit Panel: Charlie Zlatkos, J.J. Mont and Lynn Massengill to reveal how auto hospitality, mindset shifts, pricing strategy, parts purchasing and execution drove dramatic profit gains across varied markets—from rural Tennessee to rust-heavy Boston. The episode shares real results, practical tactics (rack attack, key-to-key, follow-ups, part-shopping) and leadership lessons you can apply to increase net profit and transform your shop.   autoshopanswers.com auto-shop-media.com

Ep 154: Turn Your Tragedy Into Limitless Leadership with JeanAnn SaintGrace

Boobs, Business & Building Culture That Lasts | Benjie Burris & Callie Johnson - Ep 15

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this crossover episode, Tonnika Haynes partners with Mike Allen and Confessions of a Shop Owner for a special preview of the upcoming ASTA Expo in Raleigh, NC this September. Together, they’re joined by ASTA Board Member and shop owner Benjie Burris, along with his daughter Callie Johnson, ASTA’s new Membership & Events Manager, to break down what makes the Expo such a standout event and how strong shop culture creates lasting success—both in business and beyond.The conversation explores the importance of showing up for your local community, building real and authentic relationships, and how consistent involvement and giving back have fueled long-term growth and meaningful connections. They also share firsthand experiences from past ASTA Expos, highlighting the unique, inclusive atmosphere and the way real conversations at the event can shape both careers and lives.And yes—you’ll also hear the story of how Benjie met his wife. Let’s just say it’s one of those stories you won’t see coming.Learn more about the ASTA Expo and how you can be there HERETimestamps:00:00 The funniest icebreaker ever (yes, fake boobs are involved)00:53 Live from Fueling Connections 2026 – ASTA at UTI Mooresville02:22 Audio chaos: Why your own tools matter (and how NOT to record a podcast)04:10 The rise of Downshift and the weirdness of being told “I listen to your podcast!”05:03 Social media hacks: Engagement, trolls, and managing the comment chaos09:19 A blueprint for a family-run business culture that actually works10:29 Turning community support into real shop growth (and why service matters)13:42 Small steps, big progress: Building a shop “patch by patch”14:42 The real reason community work succeeds (hint: It can’t be faked)18:25 Real talk on supporting schools, teachers, and being boots-on-the-ground22:22 Dealing with “big city” demands and setting shop boundaries23:46 ASTA’s new Membership & Events Manager shares social media tips26:53 The ASTA Expo: Networking, parties, and the least clicky vibe in the industry28:29 Conversations that change careers—and lives30:46 Competitors or community? Why ASTA shops help each other32:07 Going from local to international—how ASTA keeps its family feel36:04 Must-attend classes, what’s next for ASTA, and seriously, don’t miss the hospitality suite

Ep 153: Redefining Men’s Leadership in the 21st Century with Andrew O'Brien

Why Repair Shops are Toxic and Why Technicians Deserve More with Greg Hilliard

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff Compton and Greg Hilliard talk about Greg's career spent in dealerships, independent shops, and finally as a one-man owner-operator. Greg pulls no punches about toxic shop dynamics, the true value of a technician’s labor, and the personal costs of striking out on your own. He and Jeff discuss compensation, mental health struggles in the industry, how digital tools like chat GPT are already impacting repair businesses, and why demanding respect is not negotiable for survival.Timestamps: 00:00 Feeling valued in engineering role05:56 Becoming the technical expert11:52 Buying a used truck at Ford19:49 Fixing stubborn cab issues24:57 Avoiding the boss at work27:52 Discussing fair compensation concerns35:41 Struggles with retaining mechanics41:08 Streamlining dental office visits43:47 Using technology for car repairs52:54 Struggling to hire a technician57:37 Choosing entrepreneurship over traditional jobs59:35 Getting advice from Larry Grogan01:07:17 Addressing workplace culture issues01:09:20 Electrician shortage and industry pride Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Failing at Retirement: Building Eight Shops in Eight Years [THA 486]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-turn-id-container="request-WEB:8a36a74e-94b9-45d2-82f2-3a0e09cdfefe-1" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> Carm Capriotto talks with Matt Curry and Judy Curry of Craftsman's Auto Care about building one of the automotive industry’s most respected multi-shop operations twice. After growing Curry’s Auto Service to 10 locations and retiring in 2013, the Currys returned to the industry with a new vision, launching eight Craftsman’s Auto Care locations in eight years. Matt shares his role as the visionary leader driving momentum and ideas, while Judy explains how operational discipline, marketing, and customer experience keep the business grounded and scalable. The conversation explores their “5 Ps” philosophy: People, Policies, Processes, Procedures, and Profits, along with their commitment to employee development, strong culture, customer transparency, and community involvement. The Currys also discuss how Digital Vehicle Inspections and an intentional customer experience helped them earn nearly 10,000 five-star Google reviews. What You’ll Learn How Matt and Judy Curry scaled multiple successful shop operationsWhy leadership balance and “staying in your lane” mattersThe “5 Ps” framework for building a strong shop cultureHow employee investment drives long-term successWhy transparency and DVIs build customer trustHow culture and customer experience fuel growth and retention Sustainable growth in automotive repair comes from more than technical expertise. It requires intentional leadership, strong systems, a healthy culture, and a commitment to both employees and customers. Matt and Judy Curry, Craftsman Auto Care, 8 locations, Virginia Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: ...

The AI-Driven Auto Repair Leader: Using Technology as Your Strategic Thought Partner [RR 1092]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this forward-looking conversation, Carm Capriotto and Chris Cloutier, CEO of AutoFlow and owner of three Golden Rule Auto Care locations, explore how artificial intelligence is rapidly transforming the automotive repair industry; not as a replacement for people, but as a powerful tool that helps shop owners lead smarter, communicate better, and operate more professionally. Chris shares firsthand experiences using AI inside both his software company and his repair shops, revealing how the technology can dramatically reduce time spent on leadership and administrative tasks while improving workflow efficiency and customer communication. From refining technician notes to helping build business plans and expansion strategies, AI is becoming what Chris describes as a 'thought partner' for today’s shop owner. What You’ll Learn: Why AI should be viewed as a strategic business partner, not a threat to the automotive repair professionHow effective prompting and providing context can dramatically improve AI-generated resultsWays AI can streamline major business tasks such as SBA loan preparation, SWOT analyses, and growth planningHow AI-powered technician note rewrites improve customer communication and strengthen professionalismWhy clear, polished communication acts as a “curtain of professionalism” that builds customer trustHow AI can help bridge language barriers by translating repair orders and inspection resultsThe risks and humor of “AI versus AI” hiring practices, where both employers and applicants rely heavily on artificial intelligenceWhy Chris believes today is the least expensive AI will ever be, and why shop owners should begin learning it now The biggest takeaway from this episode is simple: AI will not replace highly skilled automotive professionals, but it will absolutely enhance the shops that learn how to use it effectively. From improving efficiency and communication to elevating the image of professionalism, AI offers tremendous advantages for modern repair businesses. However, Carm and Chris emphasize one critical principle throughout the conversation: trust, but verify. Just like quality control in the service bays, AI-generated information should always be reviewed carefully before being shared with customers or used to make important business decisions. Chris Cloutier, Golden Rule Auto Care, and CEO of Autoflow. Listen to Chris' other episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website: https://remarkableresults.biz/ Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Special episode collections: https://remarkableresults.biz/collections Buy Me a Coffee: https://www.buymeacoffee.com/carm &nbsp; The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.<a...

Bonus Episode - Handling Customer Complaints and Raising Industry Standards in Auto Repair

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, David and Lucas discuss the challenges of handling difficult customer complaints, specifically a negative review following a diagnostic process and the denial of repair work. They dive into the importance of clear communication, setting expectations with consumers, and defending the value of professional diagnostic procedures. Throughout the conversation, they emphasize the need for industry-wide improvement, highlighting how prioritizing quality repairs and properly educating both staff and customers can help move the automotive industry in a better direction.00:00 Client disputes repair charges04:23 Diagnostic process and repair decision06:32 Challenges of Dealing with Customers12:13 Discussing steak pricing strategies14:11 Handling customer expectations16:25 Discussing repair pricing strategy22:10 Ensuring quality car repairs24:46 Surrounding yourself with success26:35 Frustrations in the auto repair business32:03 Challenges of business growth35:45 Focusing on quality and process37:05 Why we started the show40:35 Technician frustrations over pricing

205 - The Diagnostic Fee Debate: Ask Me Anything with Cecil Bullard and Lucas Underwood

205 - The Diagnostic Fee Debate: Ask Me Anything with Cecil Bullard and Lucas Underwood May 13, 2026 - 00:56:50 Show Summary: Lucas Underwood and Cecil Bullard explain why diagnostic testing should never be treated as free work. They discuss how weak pay systems and poor communication have lowered the value of technicians across the industry. The conversation compares automotive testing to the medical field and explains why customers should expect to pay for professional diagnostics. They also cover technician growth customer education leadership and the need for stronger professionalism in repair shops. The episode ends with a call for the industry to raise standards and focus on creating long term value.   Host(s): Lucas Underwood, Shop Owner of L&N Performance Auto Repair and Changing the Industry Podcast Cecil Bullard, Founder of The Institute   Show Highlights: [01:00:25] – Customers understand testing better than diagnostics. [01:03:09] – Proper testing requires skill experience and expensive equipment. [01:04:04] – Shops lose profit when diagnostic time is given away. [01:06:47] – Flat rate pay discourages advanced diagnostic skill development. [01:12:10] – Lucas explains his Level One testing process. [01:14:45] – Cecil compares automotive testing to medical diagnostics. [01:19:22] – Skipping testing leads to poor repairs and wasted money. [01:31:06] – Lucas discusses leadership responsibility and coaching influence. [01:39:40] – Accurate testing saves money and prevents unnecessary repairs. [01:50:16] – The industry must value professionalism and technician expertise.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.   👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/cUCa2tz_G1c   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript:   [01:00:00:01 - 01:00:11:22] Lucas Underwood  Good afternoon, everybody. My name's Lucas Underwood from Changing the Industry podcast. I'm also a shop owner. And this afternoon, I'm here with the man, the myth, the legend, Mr. Cecil Bullard. Cecil, how you doing, buddy? [01:00:11:22 - 01:00:14:10] Cecil Bullard  Howdy, howdy. I'm great, Lucas. As always. [01:00:14:10 - 01:00:24:14] Lucas Underwood  Yes, sir. Yes, sir. So we've got some deep dive topics for the day. I'm excited about it because this is a hot button series of topics. So let's dig right into it. [01:00:25:15 - 01:00:53:00] Lucas Underwood  Now, now, Cecil, we're talking diagnostics. We're talking testing. We're talking charging for it. But you know something? Very, very early on when I first started kind of working on improving my business, I went to ASTA for the first time and I got into some training classes. It was drilled into my head from the word go. You don't sell diagnostics. You sell testing and testing results in a diagnosis. How do you feel about that, Cecil? [01:00:56:10 - 01:00:56:24] Cecil Bullard  Who cares? [01:00:58:05 - 01:01:03:19] Cecil Bullard  I don't care. Here's the thing. I mean, I sold diagnostics for, I don't know, 25 years. [01:01:03:19 - 01:01:04:04] Lucas Underwood  Yeah. [01:01:04:04 - 01:01:52:00] Cecil Bullard  We're going to diagnose your car. Now, testing actually, we keep having these people that come into our industry and they come up with these great new words. And so let's not call it green anymore. Let's call it, I don't know, pumpkin pie or whatever. Who knows? Who cares? Right. And so if you're selling pumpkin posse. Yeah. If you're, if you're selling, if you're, if you're good at selling diagnostics, who cares? Right. This is the one instance where testing probably makes more sense only because the consumer probably understands testing a lot better than they understand diagnostics. Okay. And, and so, you know, I'm, I'm, if I'm going to go to the doctor, they're going to run a series of tests. [01:01:53:03 - 01:02:38:10] Cecil Bullard  If those series of tests don't give them the information they need, then they're going to run another series of tests or more tests. And, and so I think that at least because of the medical industry and the, and the work they've done, the testing probably makes more sense at this particular point. And if we made that shift in the industry, would it make it easier for your customers, your clients to understand what you're, what you're doing and why there's a cost to it? And, and the answer is probably yes. So, you know, as far as calling, you know, technicians, mechanics or mechanics technicians or specialists or whatever, I don't care what you call me, you know, just call, make sure you call me. As [01:02:38:10 - 01:02:40:16] Lucas Underwood  long as you pay the bill when you're done, I don't care. [01:02:40:16 - 01:02:41:09] Cecil Bullard  Yeah. [01:02:41:09 - 01:02:42:09] Lucas Underwood  Yeah. [01:02:43:17 - 01:02:44:16] Lucas Underwood  Go ahead. Go ahead. [01:02:44:16 - 01:03:09:03] Cecil Bullard  I just, we keep coming up with new words, thinking we're going to change the game when we're not really changing the game. The problem is that we don't value ourselves as an industry or our time as technicians or as mechanics and we never have, and we still don't value that time. And that creates a lot of the unrest in our industry and a lot of the financial issues in our industry. [01:03:09:03 - 01:03:45:15] Lucas Underwood  I agree a thousand percent Cecil. I completely agree with you. But here, here's where I'm at on the testing thing. Okay. And a couple of thoughts behind this process. When, when I bring a client into my shop, I start with a level one testing routine. Now look, if you've never tested a car, if you've never done the diagnostic process yourself, it is very easy to say, well, hey, I'm just going to wrap that into the price. It's not that big of a deal. No, it's a talent. There is skill associated. There is knowledge associated. There's tooling associated with it. If you've never been the one to do it, you just don't understand how complex the process can be. Okay. [01:03:45:15 - 01:03:52:14] Cecil Bullard  I'm talking to a shop yesterday. They have $189 posted labor rate. [01:03:52:14 - 01:03:53:07] Lucas Underwood  Yeah. [01:03:53:07 - 01:03:55:29] Cecil Bullard  Okay. They have an effective labor rate of 123. [01:03:57:26 - 01:04:00:08] Cecil Bullard  Now they're wonder why there's no money in the bank. [01:04:00:08 - 01:04:01:00] Lucas Underwood  Yeah. [01:04:01:00 - 01:04:02:13] Cecil Bullard  And you know, we're talking about. [01:04:02:13 - 01:04:04:06] Lucas Underwood  Everybody they're higher than everybody in town. [01:04:04:06 - 01:05:44:14] Cecil Bullard  How many comebacks do you have? Oh, we don't have any, we have hardly any comebacks at all. Okay. And by the way, that's the answer. 99.9% of the time, we don't have any comebacks. Okay. Wonderful. Wonderful. It's not that how many, how many DVI's do you give away without charging that to your customer? Yeah, we do DVI's for free for our clients. Okay. All right. How much, how many times does your master technician, your A-Tech have an hour to quote unquote run tests or diagnose a car and take two days? Oh man, that happens a lot. Okay. Now we've, we've, we've circled in on one of the main reasons that the effective labor rate. And by the way, it's like $27,000 a month for this shop because their effective labor is so far off of their posted rate. And they, their A-Tech is again and again and again. If it's so easy to do this quote unquote diagnosis, anybody can do it in half an hour, anybody can do it in an hour. I cannot, you know, you got these ego tacks out there and I'm going to get blasted, but they're out there and they're like, Oh, well anybody should be able to do that in an hour. You know, we should be able to diagnose this code in an hour that code. And yet hundreds, if not thousands of guys are spending three, four, five, seven, 10 hours on a car, trying to figure out what's really going on. And, and how does that not come together? My ego is being in the way of being profitable and making money. Right? Yeah. Then I'm going to come up to the shop owner who's cheating me. [01:05:44:14 - 01:06:47:25] Lucas Underwood  Well, so a couple of things here, right? First of all, let's just, let's put the elephant in the middle of the room and beat it. Okay. Because the reality of the situation is this, the pay systems and the way that we have set up the testing routines have not rewarded technicians. Okay. Now I get that there are thousands of ways to obtain reward and to find meaning and purpose in life, right? We go back to Michael Smith's leadership in the last. It's not all about money. It shouldn't be right. Right. But I'm going to tell you right now, if you don't pay somebody for it, they're not going to develop the skill. Right? I mean, let's just be real about it. You go and you work in the dealership and you get paid 0.25. You get paid 0.5 to go and do said testing that you know is going to take you an hour and a half or two hours to do it. Is it fair? One, no, it's not. B, there's no system. They're, they see them giving it away. Okay. When, when someone sees you giving their work away, it says to them, I don't value this. Well, we've, I don't see value in it. [01:06:47:25 - 01:07:11:22] Cecil Bullard  Yeah. That's, that's one of the other issues we've devalued ourselves over and over and over again. And we continue to do that. You've got an owner that used to be a tech and for him or her, it, oh, it was easy for me. You know, every car that came in, I could figure it out in an hour. And, and then, but they're not the one figuring it out. Yeah. I have a, I have some companies that are, um, uh, [01:07:12:29 - 01:09:26:29] Cecil Bullard  like restoration. So that what they're doing, there isn't quote unquote a book time for right there. They're sometimes making components and, and taking something off of a vehicle was never intended for this vehicle and, and re retooling it and et cetera. And we're timing materials. So when your timing materials, um, what's better to have the worst tech doing the job or to have the best tech doing the job. And if you do do that, you're going to have to do it. And if you do have the best tech doing the job, is that, is that hurting the shop, but helping the customer? Is that hurting the tech, but helping the client? Right. So yeah, our, our, um, the way we pay and obviously, you know, I'm for a pretty decent base pay. Right. So you're going to be here. You got to know that you're going to have, you know, food at home and a shelter over your head. And once in a while it would be nice if I could take my wife out to dinner or whatever. Right. And you got to know that. And then I think you need to have performance enhancement stuff. And if you are excelling in certain areas in certain ways that I can earn more money, I can make a bigger paycheck. And if you can blend those two, which is what we do, then I think you have the best of both worlds. But, but it doesn't, it will never matter if we don't, if we continue to devalue what we do. We do this techs all the time because, you know, we'll go, "Oh, I know exactly what that is." And then you have to have a lot of money. And I think that's, that's what I think that is. But wait a minute, why do you know exactly what that is? Well, you're some experience. So I have, I don't know, 252 scars on my hands. The reason I know this is because when I'm sitting in church and I'm bored, I'm OCD. So I'm counting the scars. And I've done it a hundred times, right? A thousand times. And where did those 252 scars come from? Working on cars. They came from reaching up under a dash and, and getting cut. And they came from, you know, a bunch of cars. And I think that's, that's, that's the reason why I'm here. sized them as they mostly were. Is because, uh, [01:09:27:29 - 01:09:49:02] Cecil Bullard  I work overtime and I had a lot of hard work around them. And then you do the whole thing, pushed into that and I were like, Oh my God, this is terrifying. and, uh, you know, and there at the first time, you're someone else's medical Vancouver department. weren't born with it, right? You, you,u paid for it in blood, sweat and tears. You paid for it in extra hours that you didn't get paid for, you paid for it in real blood. Right? [01:09:50:15 - 01:10:17:11] Cecil Bullard  And yet we constantly, we disregard that as technicians. I would say it's epidemic in our industry. And then you have your ATEX who don't understand why the C-TECH can't do it as fast or as good as they can. Right? Well, I don't understand. This is so easy. Well, go back to when you were learning. It wasn't easy when you were learning it. Right? And until we... Absolutely. [01:10:18:16 - 01:10:30:04] Cecil Bullard  Until we find a way to kind of value ourselves and our time, that's what we have. Could you imagine a lawyer, like lawyer giving you 30 minutes without charging you? [01:10:30:04 - 01:10:33:09] Lucas Underwood  Let me just tell you something. They don't ever. [01:10:33:09 - 01:10:35:01] Cecil Bullard  No, they don't. [01:10:35:01 - 01:11:14:29] Lucas Underwood  The one I've been working with here recently is fire. I mean, so good. We've got two right now that I work with on pretty much a daily basis. And there's a lot of things that they will just talk to us and say, "All right." And then they roll that into what they're doing. And I understand that, right? Because it's too much to every telephone conversation. Every second. Yeah. But I'm going to tell you right now, I've got a bad one and two good ones. And the two good ones, buddy, I don't even care. I don't flinch when that bill comes in because it's like, a great example is one of them, they're in another state and he calls me the other day and he said, "These people that we're going to battle with." [01:11:16:01 - 01:11:32:03] Lucas Underwood  Two years ago, they were in a civil case and they accidentally released a document and I found that document and it is your everything you need to get what you want from them. And it's right there. Yeah. And he went through thousands of documents. [01:11:32:03 - 01:11:36:16] Cecil Bullard  A few hundred thousand dollars. I'm like, "Yeah, you're worth your money, man. [01:11:36:16 - 01:11:52:07] Lucas Underwood  Whatever you need to do. Send me the bill." Yeah. And so here's the big thing for me and I've dealt with a lot of shop owners and I talked to a lot of techs, a lot of shop owners on a daily basis. I talked to probably six or seven already today. [01:11:53:07 - 01:12:09:14] Lucas Underwood  First of all, the main issue that I see is the people who have never done it don't value it because they don't understand it. And so there's a lot of these shop owners who went and they just bought a shop and they just say, "Well, a car goes to tech, tech tells me what to do, car fixed." [01:12:10:14 - 01:12:50:23] Lucas Underwood  And all they see is the time associated with it. They don't understand the talent. They don't understand the skill. They don't understand the logistics of what has to happen to properly repair that automobile or to find out what's wrong with it. And so what I started doing in my shop season, and you tell me if this is right or wrong, I start with a level one testing routine. It has one hour on it and they get the basic data. It's a code read, it's fuel trends, it's data acquisition, it's confirm the client's concern, determine where it's at on the car, get me some base data. And if you can figure out in that hour, which about 90% of all cases they're able to, then great. It's an hour. We roll on with it. Typically they're out in half an hour to 45 minutes. [01:12:50:23 - 01:12:59:07] Cecil Bullard  And maybe this is just coming in my head at the moment. Maybe what we're really doing in that first hour is creating a testing plan. [01:12:59:07 - 01:13:00:19] Lucas Underwood  Well, that's what I was getting ready to say. [01:13:00:19 - 01:13:01:22] Cecil Bullard  Or a diagnostic plan. [01:13:01:22 - 01:13:05:20] Lucas Underwood  That's exactly what happens if it is something advanced. [01:13:06:21 - 01:13:30:12] Lucas Underwood  And so step two, that technician comes to me and they say, Lucas, here's the data I have collected. It tells me that I am looking at an issue that is in X circuit because it says circuit high and I know it's not the component and I know it's not the computer because I've done these two tests. I have to do X to find this. [01:13:30:12 - 01:13:37:01] Cecil Bullard  I have to spend this amount of time or I have to run these three tests in order to determine what's really going on. [01:13:37:01 - 01:14:45:03] Lucas Underwood  You came back to me with data and you said, here's the test I need to do. Okay. Now, if I go to the doctor, I just want to point this out. If I go to the doctor and I've fallen, I've hit my arm and it's all bruised up and it's all to pieces and I go to that doctor, first of all, I'm going to pay for the visit fee. Okay. So I go into the doctor and they're going to say, Hey, it's a hundred and whatever dollars. The doctor comes in, takes a look and says, Hey, Lucas, I believe you've broken your arm. Now for me to determine the best course of action to correct your concern, I have to do additional testing. That's going to be an X-ray, that's going to be an MRI, that's going to be whatever it is. Now at that point, we'll know what course of action we need to take. Do we have to do surgery? Can we just set it? What do we do next? Right? First of all, they're not giving me an estimate for what's wrong. They're giving me probabilities. They're giving me some idea of where we're headed. But if I went into that doctor's office and they said, man, it looks like your arm hurts. I'm going to have to do some testing. It's going to be about a thousand bucks. Okay. What test are you going to do? Well, I don't know yet. I'm going to figure that out when I get there. I'll let you know. [01:14:45:03 - 01:15:10:13] Cecil Bullard  Right. But that's not, that's not kind of how it works. I mean, I was at the doctor yesterday, normal visit. I'm diabetic. So I go twice a year and he says, how are you doing? I paid my $95 coded up, whatever. So he's getting paid, I don't know, $250 for between me and the insurance company. Maybe it's 150 for 10 minutes of his time at most. [01:15:12:09 - 01:16:16:01] Cecil Bullard  And he says, oh, well, you're looking great, but I want to send you to this guy because you've got this problem and they need to, we need to figure out what's going on so we can have a course of action. Right. So we know what we're going to do or if we're not going to do anything. And so I paid for him. Now I'm going to go see a quote unquote specialist that will, I'll pay for that visit and then I'll pay for the testing on top of that. And then I'll have a plan to move forward. That's that's you know, we could discuss why are our medical systems out of hand and other things. The process that they do to determine the plan to solve the problem is a good process. They've been doing it for years and years and years. It works. It gets the right answer most of the time, 97% of the time or whatever. Right. And and and we move forward. And yet in our industry, we're like, well, I can't charge anybody for that. [01:16:16:01 - 01:16:23:25] Lucas Underwood  Well, I just need to point out to you Cecil. Yeah. That's when you know you over the hill when they start saying, well, we're not going to do anything about this. [01:16:23:25 - 01:16:24:16] Cecil Bullard  Yeah. [01:16:25:27 - 01:16:26:03] Lucas Underwood  Yeah. [01:16:27:21 - 01:16:30:28] Cecil Bullard  Until you can't walk anymore, then we'll think if we need to do something, [01:16:30:28 - 01:16:32:18] Lucas Underwood  we'll get you a wheelchair then see. [01:16:32:18 - 01:16:39:16] Cecil Bullard  Yeah. Yeah. That'll be great. You can get one of those little things. Yeah. Yeah. Thank you. [01:16:39:16 - 01:16:49:19] Lucas Underwood  My dear friend Rick white, when he hurt his back had a scooter that they read him around on at Apex and I've never let that go. I just rubbed it in all the time. [01:16:49:19 - 01:17:00:26] Cecil Bullard  You know, I had a, I had a foot surgery three years ago before Apex and I was, I was on a scooter for Apex and yeah, not, not fun. I'm really not fun. [01:17:00:26 - 01:17:18:13] Lucas Underwood  I bet not. So look, when we talk about this testing thing, I just want to point something out about this because I think it's so important when we look at that medical field, they see value in the test that they're going to do because they know what test needs to be done. [01:17:19:18 - 01:17:52:23] Lucas Underwood  They're in charge of charging you for that test, right? They decide what test has to be done. They put it on there. It gets billed to you and then the thing happens, right? Yeah. I think what happens in our industry is there are so many people who do not understand the service advisor and the owner or the service manager do not understand the skill, the talent, the tools, the ability, the time it takes to properly diagnose an automobile. Well, and so it's, it's different for them to stand up there and say, this is $400, but that's why I do the testing routine. [01:17:52:23 - 01:19:21:25] Cecil Bullard  That's part of the problem with our industry. So if we look at, at a doctor, a doctor cannot afford to just go set your arm, right? Yeah. The bone is sticking out. You know, I know I've, I've got the scars to prove it, blah, blah, blah. Bone is sticking out. The doctor says we need to do some testing to find out what's going on because we need a course of action. All right. Now, if they had just set my arm at the time because the bone was sticking out, then I wouldn't have use of my wrist. Okay. Because it was, the bone had shifted when it broke. All right. Now, and they needed to find that out. And, and in the medical field, they cannot afford to set that bone and then later have me sue them or come after them because I know I now, I now no longer have use of my wrist in the automotive field. We don't seem to have a problem with, well, that guy wasn't right. Okay. And we, we even, we even, we propagate this idea that there's too many guys out there that aren't right. Well, yeah, because we're not giving them the tools or the necessity to run the testing to be right or the time when you, when you have a free, Oh, by the way, I have an hour. Man, you've spent three hours on that car. [01:19:22:25 - 01:21:03:07] Cecil Bullard  How come, how come? What is it? You know, well, let me pull something out of my behind so that I'll get you off my back. And then, well, wait a minute. That guy was wrong. Now the shop is paying for it or the customer is paying for it or whatever, because we didn't do the testing in the front because we didn't value it because we didn't understand the liability that we have on the other side of that. It's a, it's a problem that is bigger than we think. And it's been going on for a very, very long time. Don't get me wrong. There's some guys out there working on cars that shouldn't be working on cars, but there's a lot of guys, when you put someone in a position for their family to starve or them to cheat, what do you think they're going to do? Let their family starve. Yeah, they have to. Right. And so when you're not charging for your text time and, and I don't know if, if Mike is here or not, but if he is Mike, don't tell me you're not charging for diagnostics. If you raised your labor rate, you are charging for your diagnostics. You're just charging for it in a different way. So now we got that out of the way. All right. But if you're not, if you're not charging for your diagnostic and, and you're asking your tech to do that for free, or you're paying for that yourself somewhere, there's a cost. There's either cost to the customer in poor diagnostics or incorrect answers. There's a cost to the, to the, the owner of the company, the company. And if there's a cost to the company, there's a cost to the employees of the company. And that's one of these things why we have techs constantly complaining about how poorly they're treated. You know, is it fair? [01:21:04:12 - 01:21:29:24] Cecil Bullard  You call me, Hey Cecil, I've got this Toyota Camry that, you know, 2014 and it's got this weird blah, blah, blah. What's it going to cost? Right? Oh, well, you know, we're going to need to. We need to do some testing. And so we start at $300 and that'll be applied toward the testing. And if we can solve the problem with that, we'll certainly solve the problem. You come in, it's not even a damn Toyota. [01:21:30:24 - 01:21:46:02] Cecil Bullard  Right. Yeah. And you show up with a, I don't know, you show up with a Nissan and you don't even know what you're driving and you want me to tell you on the phone what that price is going to be to fix something that I have no idea what it is or, or anything. [01:21:46:02 - 01:21:55:27] Lucas Underwood  But our industry set that expectation, right? Our industry has created that expectation in consumers and, and, and we, you know, Dutch is always bust about us being a commodity. [01:21:55:27 - 01:22:24:05] Cecil Bullard  Yeah. We keep propagating that. And you know, some of it is because we have egos and our egos won't let us get out of the way of ourselves. And, and, and some of it is because we don't, we don't get it, right? We really don't understand the, the financial aspects of the business or the, the, uh, uh, liability we have or any of the, you know, a few other things. And, and, and some of it's just probably plain ignorance. [01:22:24:05 - 01:22:43:28] Lucas Underwood  Okay. Spicy, spicy perspective coming in here. I think some of it is because we're too stupid to have our own thoughts. So we go and we listen to some big wig coach who is in a metropolitan area who has thousands and thousands of clients that they can pull from. And, and we don't realize that what we're doing is basically market manipulation. [01:22:45:00 - 01:23:01:28] Lucas Underwood  And, and we don't care that it devalues our industry as a whole. We don't care that it damages our industry because all we care about is making enough money to sell the shop or do whatever we need to do. We don't care who it upsets. We don't care who it hurts because all we care about is our shop. All we care about is the money. [01:23:01:28 - 01:26:37:16] Cecil Bullard  I think, um, when you look at, at, at human beings in general, um, certainly there is the trap of I'm only doing what's best for me. Yeah. Okay. And, uh, right now, you know, someone hangs this sweet carrot of if you get 10 locations, you're going to get 16 X and, uh, and they stay. And by the way, you're going to get a really nice VC company that's going to buy your company for top dollar, and then they're going to take care of all your customers and employees, just like you would. Uh, you know what? I will, I was born at night, but not last night. Okay. So, so yeah, we're. And by the way, should we be doing what's best for us? Right. Yeah. So on the, on the chart of, of, um, uh, what's important, uh, my chart is, is Cecil's relationship with Cecil. Okay. Then it's Cecil's relationship with God. Then it's Cecil's relationship with his family. And then it's Cecil's relationship with his business. And then it's Cecil's relationship with everybody else. Right. And the, and the reason why that has become that over the years, because it wasn't always that was because if I'm not happy with me, I won't be happy with anything else or anybody else. I have to like me. I have to understand me. I have to know that with all the, all the warts and all the other stuff, you know, the temper, the whatever, that I'm a good guy and I'm trying to be a good guy and I'm trying to, you know, et cetera. And so I like me and, and then I need to have a relationship with God, whatever that is, so whatever your. You know, you may say there's no God, Cecil. There's a, there's a being or some science or something. Okay. Whatever that is, you have to have a relationship with it. You have to understand how you fit in the world. Right. And then I got to make my wife, uh, mostly happy. Can't make her all happy. Can't make my kids happy, but I got to do my best for my family. And then it's my business because there's an awful lot of responsibility. So with that nature that we have, are we going to look out for ourselves sometimes more than we probably should? Yeah. You know, I think it's, it's inherent. What, what gets me in our industry is that I almost dread going online anymore because 90% of what I'm hearing is negative. Yeah. And, and I, in this industry, this industry has been good to me. All right. Uh, I was, uh, 19 dropped out of college, came home, started as a tech for my dad. I was making 50,000 the first year I was working as a tech and I got news for you. I didn't know squat. Right. And, and then I became a service advisor and a manager and, and eventually I owned shops and sold those. And then I started a coaching company and now we're, you know, we're expanding and doing other things. And, and the industry has got me here. And got me through, I don't 45 year, 45 tough years with four kids. All right. And, and where else can that happen? You know, someone that drops out of college that really knows very little high, high intelligence, high ego, right? But other than that, not much going for me. Uh, and, and I end up here, this is a great industry. There's more opportunity in our industry right now than there's ever been. And you know what, if your owner is treating you like crap, [01:26:38:18 - 01:26:40:11] Cecil Bullard  you know, how many shops need a tech, [01:26:41:11 - 01:26:52:14] Cecil Bullard  right? And so don't sit in the, excuse me, do not sit in the pile of shit and then complain how stinky it is. Right. Get out, [01:26:53:14 - 01:27:43:19] Cecil Bullard  shower yourself off, go get another job somewhere. Because I know right now I could tell 50 shops, if they could find an ATEC, they'd be paying that ATEC as much, almost as much money as they wanted. And probably a lot more than the average in the industry and, and really giving them a great place to work with all the support they need, all the tools, all the equipment, all the education, all the training, et cetera. And then I understand what you were saying about like the coach. Sometimes we have these companies that are telling you what you want to hear. Yeah. Not what you need to hear. Okay. Absolutely. And, and, and I think, you know, it's probably a good thing that I'm not God, frankly, cause I don't have the patience or the understanding and I might do some, [01:27:44:24 - 01:28:15:15] Cecil Bullard  I might do some really crazy bad things because there are people in our industry that, you know, if I had the, if it was up to me, they wouldn't be in our industry, but that competition, that, that knowing that that's out there drives me harder every day, right? Yeah. It makes me want the Institute to do better, to do more, to, to have more impact, to, to help more people be successful. Right. [01:28:15:15 - 01:28:34:29] Lucas Underwood  Here's the thing is that those people, okay, let's think about this for a minute. They know, right? Those people are intelligent enough to know what they're doing. They're intelligent enough to know what the outcome is. Um, Mike Allen says he wants a list of people that sees with Smike. Mike's at the very top of it. [01:28:34:29 - 01:28:37:05] Cecil Bullard  No, he's not. He's like fifth on the list. [01:28:38:17 - 01:28:38:23] Lucas Underwood  Okay. [01:28:39:28 - 01:28:43:19] Lucas Underwood  Um, uh, now I need to, oh man, this is going down a dark tunnel here. [01:28:45:20 - 01:28:56:15] Lucas Underwood  But I, you know, look, I'm just going to say like, I think that, that those people know, and they know that the impact they're making on the industry. We pick on Mike. Mike really does. [01:28:56:15 - 01:29:01:00] Cecil Bullard  Mike's a easy target. Thanks. And thank you for being that target, Mike. [01:29:01:00 - 01:29:09:08] Lucas Underwood  Yeah, absolutely. And he's, he is working. I see his efforts behind the scenes all day long of like teaching people and trying to lift them up and, [01:29:09:08 - 01:29:27:23] Cecil Bullard  and, but you, you have a big responsibility when you have the ear of the industry. Okay. And if you're going to be an industry influencer, there's a responsibility, not just to provoke, but to educate and to help. [01:29:28:28 - 01:29:39:26] Cecil Bullard  Okay. And if you're, if you're provoking for the sake of, um, uh, hits and likes and crap like that, that's problematic. [01:29:39:26 - 01:29:42:05] Lucas Underwood  That is not why Mike's doing that. [01:29:42:05 - 01:29:44:15] Cecil Bullard  No, I know what Mike's up to. [01:29:44:15 - 01:30:00:18] Lucas Underwood  I, yeah, what Mike is up to is he's just trying to meet his brother's level of this success. I mean, his brother was this super successful pilot and he did all these amazing things and Mike has always felt a little bit less than because of that. And so Mike is working really hard to get to the next level. [01:30:00:18 - 01:30:39:16] Cecil Bullard  Do you know where we, do you know what we have to compare ourselves to? If you do this, right? You compare yourself to yourself. That's it. Amen. I, if I, I will never be the man my dad was. Okay. Um, he was stronger than I am physically, uh, till the day he died. He, I will never be him. Okay. And there's good and bad about that. And there's a lot of people out there that I admire. Okay. But I'm not going to be them. I hold myself to my own standard, right? It's my standard for me. I don't, yeah. [01:30:39:16 - 01:31:06:00] Lucas Underwood  I've got to ask this question. Okay. This has nothing to do with diagnostic testing and it's something that I think I have personally struggled with a little bit, um, and something that I think about often when, when we give advice, right, it's rooted in our belief system. It's rooted in, in who we are, but I take giving advice to other people very seriously, and I take lifting them up and getting them to a better place very seriously, [01:31:07:03 - 01:32:07:05] Lucas Underwood  when we look at, at people giving some of this advice and, and I, I think they genuinely believe that they're doing what's right. I think they genuinely believe they're, they're doing the right thing for other people. See, so how do you judge that advice? How do you know that you're leading them in a right direction? Because like these, what I keep seeing is I see these people, they're business owners and they're, they're lost, right? They don't know where to go. They don't know what to do. They don't know. And, and many of them pull from many different facets and they get information from lots of different people. But sometimes someone will attach to a very specific person. And what that person says is the grace and they believe everything they say. My fear is that my belief system may move their morals or their values in a different direction that doesn't align with who they are. And I take that very seriously. But I don't, how do you avoid that as a, as a coach? How do you make sure that you're not infringing on their belief system? [01:32:07:05 - 01:33:31:20] Cecil Bullard  Do you, do you remember what I, I, I started out with in, and that is, um, Cecil has to like Cecil and then God and family and et cetera. So, um, you know, I judge the success of what we do with clients by their success, right? And I always said, you know, we, we can influence, um, we can't, I can't make your decisions for you. I can ask you what I can, I can tell you what I would do. Um, I can tell you also as a coach 20 years ago, I was a lot harsher and a lot more imagine that right. Uh, and a lot more, um, you got to do this and you got to do that. There were, there were a lot more definitive statements. All shops should, all people should blah, blah, blah. Uh, those, a lot of those things have disappeared from my, from my vernacular, I look at the, at what the Institute for all the clients that we have served and all the clients we serve and the success that we have. And I judge my success by that success. I also judge my success by being able to look at myself in the mirror in the, in the morning and, and, and like what I see, even though it's, it's a little flabbier, a little older and a little whiter. [01:33:31:20 - 01:33:33:05] Lucas Underwood  Well, saggy, the old nine yards. [01:33:33:05 - 01:33:34:09] Cecil Bullard  Yeah. All that. [01:33:34:09 - 01:34:34:01] Lucas Underwood  There's a, there's a great question that just came up and I'm going to take a stab at this, he's going to pop it up on the screen for us because I'm wondering about the best ways to present a higher cost for Diag to customers. I always have a hard time, especially if we end up having to send it elsewhere because we don't have a special tool or software. We go as far as we can. Then we have to stop sometimes medical field. It's not a big deal to pay a bill to one doctor after they tell you they need to send you to a specialist, but in our industry, it feels like we've just failed. Now, listen, I'm going to tell you that for me, I'm judging that situation very early on. Okay. I'm not taking on things that are out of my wheelhouse and I have learned my lesson. And listen, Cecil, this is something you've seen in my shop. If the advisor is not astute, automatically, if they don't have that technical knowledge, if the manager doesn't have that technical knowledge, it can be very difficult to weed those out. But you have to have a technical team that says, "Hey, I believe this is something that we shouldn't get into. We need to get this out." There's things that require some treatment. [01:34:34:01 - 01:35:55:10] Cecil Bullard  But I don't, I would, in a way, I disagree with you because we need to define what our jobs are in the business, right? If I'm the owner and the manager of my company, what's my job? To provide my people with the things they need to be successful, goals, org charts, job descriptions, tools, education, et cetera. Am I the one making the decision as the owner that we're going to take that job or we're not going to take that job? No, I'm not qualified. I haven't worked on cars in 16 years. Okay. There's no grease under my fingernails. There's, you know, the scars I have are well healed and there's no fresh stuff going on. Is it the service advisor's job to make that decision? No, no, no, it's probably not. It's the tech's job. This is beyond our capabilities. And by the way, can the tech do that if we haven't charged some time up front to determine that? And maybe we need to develop a list of specialists in our area that we can say, "We need to send you to a specialist on this type of a car." And not feel bad about doing that because that's what's best for the company. That's what's best for the client and the client's vehicle. It's not to bring it in and try to mess it around and, you know. For sure. [01:35:55:10 - 01:36:32:07] Lucas Underwood  But, but I mean, here's, here's the thing. A 1993 Mercedes SL shows up. It's KJET. It's one of the worst injection systems ever built. Somebody's going to yell at me for saying that. It's terrible. It's awful. You look at that car and you say, "Hey, I don't work on cars that are older than 20 years old." "Hey, I don't work on Mercedes that's this type of fuel system." I don't, right? Like there's, if we know, right? If I know there's no way I'm going to work on that car, I know better. I have learned my lesson. I have paid the price for it. I'm not going to take that car. [01:36:32:07 - 01:36:41:12] Cecil Bullard  As techs in our industry, we judge ourselves by being the guy that can fix everything and have all the answers. [01:36:41:12 - 01:36:45:10] Lucas Underwood  I'm over that Cecil. I am so over that. [01:36:45:10 - 01:36:45:25] Cecil Bullard  Me too. [01:36:46:25 - 01:37:06:01] Cecil Bullard  Someday, hopefully we mature enough to understand that that's, you know, that there are things in our life that we're never going to do, right? I'm never going to fix every car. I'm not going to fix every client. They won't, you know, I, I've got, believe it or not, there are people that won't listen to me, right? [01:37:07:24 - 01:37:49:25] Cecil Bullard  Sometimes I'm like, "God, you've hired us to help you. We're telling you what to do." And yet you won't go do it, right? Right. And again, I can only have influence. So I think, yeah, I think we need to decide kind of upfront what our roles are and what we're willing to do and what we're not willing to do. And the better we make that, the clearer we are, then the better we can focus our business on being more successful as opposed to, you know, all the crap. And I got to tell you, it's, it's really hard when you have no cars in your shop to say no to somebody that's bringing in a Mercedes with a K-Jet system or whatever. Right? [01:37:49:25 - 01:37:56:05] Lucas Underwood  No, it's not. So I would rather be broke. I would rather not pay my bills this month. Okay. I'm just telling you. [01:37:56:05 - 01:38:23:07] Cecil Bullard  It's hard for most people to, when they think, again, if you think, if you judge yourself on your, your prowess of fixing cars, and now all of a sudden you're making a shift into ownership or something, and you have to judge yourself now on the success of the people that work for you, not, and your clients, not on your own ability to, to fix cars. And that's not an easy shift to make. [01:38:23:07 - 01:38:37:07] Lucas Underwood  I agree. And that, that was one of the hardest things for me to do because the things that I saw as easy, the things that I saw as, Hey, just go do this. I recognize other people don't have the same abilities that I had. Now, I don't have the ability anymore. [01:38:38:15 - 01:39:34:28] Lucas Underwood  But they were easy for me. And so I would judge the situation based on my knowledge, right? The curse of knowledge. I would talk to clients on the front counter based on what I had experienced and got myself into trouble many times. Now I'm going to tell you, be prepared. Here's where I am with this. What I do is I bring them in for a level one testing routine. And I just explained in 90% of all cases, I'm able to determine the cause or causes of your concern. Other 10% of cases, I may have to refer you to a specialist or do additional testing. I will never, ever, ever change my estimate from this price. You will stay in control of the entire process at all times. But I may come back to you. And if you are one of those 10% cases and let you know, we have to do additional testing or you need to go to a specialist or you comfortable with that. And so I, you know, I made a video last night talking about this until you've been to a shop that throws parts at your car and can't actually fix it. And you just spent $3,500 trying to change all these parts and you still have the same exact problem you went in with. [01:39:35:28 - 01:39:40:05] Lucas Underwood  You listen, they have no issue paying for proper testing at that point in time. [01:39:40:05 - 01:40:33:04] Cecil Bullard  And those are my clients. The least expensive way to fix your car is to have someone that knows and understands that vehicle, inspect it, do the proper testing, create a diagnostic, a diagnostic process, plan for it and pay for that. That's the least expensive way to fix your car. And this, the stuff we do in our industry, like taking it over to, you know, one of the parts houses and they're going to test it for free and then sell you an oxygen sensor and you're going to bring it in and I'm going to put it on your car. Can't, can't make that work. Right. I, and we, we have to stop as an industry doing those kinds of things. And we have to, and, and those of us that are in the industry that are being affected by that, we should be fighting that tooth and nail. Yeah. Right. [01:40:33:04 - 01:40:54:18] Lucas Underwood  Yeah, absolutely. Absolutely. Got an incoming question and I vote. I know which one it is. And it's Mike Allen saying, are you super clear if you have to pump this to a specialist that you're still charging? Yes. Now listen, I've had issues with advisors not being super clear, but I am super clear and I am very, very transparent about that. [01:40:54:18 - 01:41:24:15] Cecil Bullard  And what I want to, what I really want to teach my advisors is this. We need to be as clear as, as I mean, crystal clear about what the costs are going to be and what's going to happen with our clients. And by the way, if I want a client to argue with me about the cost, do I want that to happen before I work on the car or after my tech is spent two hours on the car and created a plan, right? And, and what happens a lot is the advisors, we have a lot of. [01:41:25:23 - 01:42:43:22] Cecil Bullard  Unqualified salespeople in our industry. We're not really salespeople. Okay. They're not really advisors and, and they're, they might be the nicest people. They might be all kinds of things, but they're not really advisors and they have a fear, I don't want to have this conversation because it's going to be a potential to have that person be mad at me or have that person take their car away or whatever, and they may walk away and not like me. Right. And, and, and so we're vague. We're vague about our answers. We're vague about what we're going to do. We're vague. How many shops have you walked into that have a very good script about Diag and what they do, why they do it, what the costs are, why those costs are the costs and what, what is likely to happen and what could happen. You know, how many shops have that script that your service advisors know and understand. So that customer is right off the bat understanding what's really going to happen and why it needs to happen that way. I would tell you for me, like sales and building value, it's so easy, but it is not easy for the average service advisor because they've been taught how to do that and they don't have the experience to do that. Right. And so we, yeah, we, we need to, yeah, we got to clean that up. [01:42:43:22 - 01:44:28:21] Lucas Underwood  You know, look, we, we pick on Mike, but, but let's be honest about why Mike does a lot of what Mike does in this instance. And it's because Mike needs a competitive advantage. He is, he is in a very, very heavily saturated area. There's a lot of shops around him. There's a lot of people around him too, but he uses this as a tool to try and drive more people in the door. He uses it to set himself apart from the rest of the crowd. I use something completely different, right? Like for me, I'm using the fact that we can test anything. I'm using the fact that we have abilities nobody else has. And we have those abilities because we pay our guys to learn this. We pay our guys to go to training. We have this set up so they can develop these skills and we have the equipment and that costs money, right? I understand like in their eyes, a lot of times it's like, Hey, they don't really know that they're still paying for it. They don't understand that it's in the labor rate, but to me, like, I feel like that devalues the industry as a whole. I feel like it makes it look like this should be a free service. You know, just two weeks ago, we had a car in the shop that, that came through and he called somebody else and they, they were going to do the job we were going to do for $700 for $240. And they're telling them about how we're ripping them off. They've never heard of a coolant service. They've never heard of this. They've never heard of that. And then we look at our industry as a whole and it's like, Hey, this guy's over here talking smack on an industry standard just to talk smack about it. I think if we could align ourselves, if we could get our industry moving in a more similar direction, where we're, we're making it better about our actions in our shops, our single shops at a time, we have a chance at getting this industry to where it's seen as a professional industry. [01:44:28:21 - 01:44:34:01] Cecil Bullard  So let me ask you, let me ask you a question. I got, I got a couple of points, but let me ask you this question. [01:44:35:22 - 01:44:49:09] Cecil Bullard  We're going to go somewhere and have a steak. Yeah. All right. And they've got a, uh, I don't know. It's $120 steak. Yeah. Um, but they also have a $30 steak and they're the same steak. [01:44:49:09 - 01:44:50:04] Lucas Underwood  Yeah. [01:44:50:04 - 01:45:00:22] Cecil Bullard  Okay. Does that, did, would that even play? I mean, would, would anybody at all look at the $30 steak and think that's the $120 steak? [01:45:01:23 - 01:45:15:16] Cecil Bullard  No. Right. So if somebody comes into my shop and we're going to charge them $700 for whatever, right? Uh, Mike, that's my imaginary shop. Okay. Um, I don't own one. I'm thinking of buying one just because you put, you goaded me, [01:45:15:16 - 01:45:18:00] Lucas Underwood  but no, I missed this. [01:45:18:00 - 01:45:55:09] Cecil Bullard  But, but, um, uh, if I'm 700 and they call and say, this guy is, is saying he doesn't even know, never heard of this and he's going to charge $240 for the same thing, you know, my answer would be it's not the same thing. It can't be the same thing. Because if he, if he knew what he was doing, if he understood his business, if he understood the time it was going to take to properly diagnose and fix this car correctly, he'd be charging you $700 also. And then I want to, I want to play on something you said. Mike uses this for competitive advantage because he's in a saturated place. [01:45:56:13 - 01:47:28:26] Cecil Bullard  Boo hoo. I mean, every, you're, you're somewhat unique, right? In your out in the country and you're kind of further away. There's a two thirds of the shops are in saturated places. And there are a lot of guys that aren't using, well, we don't charge for diagnostic as their competitive advantage. And they're doing just fine. I know they're my clients, right? Um, I, I always talk about this stupid book. I'm going to write that Cecil, you don't understand is the title, you know, I love it. You, you don't, you don't understand Cecil. Um, my shop had 41 shops within a mile of it and two dealerships and we were $58 higher than the next shop and we were the busiest shop. We had the happiest clients, the most satisfied. Uh, we, I believe we were the most profitable, although I didn't see all the other shops, P and L's. I did see some of them because I was, you know, that's when I started my coaching career. But, but I, I, I don't need to do that for a competitive advantage. I need to take great care of my clients. I need to help them understand why it costs, what it costs and how they're paying when somebody says, you know, I can get it done for 240 and you're going to charge me 700, you must be ripping me off. I have to say, wait a minute. Time out. No, that's not true. Because if you and I go to the restaurant and I ordered the $120 steak and you order the $30 steak, we're not getting the same steak. Okay. [01:47:30:04 - 01:48:17:23] Cecil Bullard  And in, in, intelligently, internally, we understand that emotionally. We don't necessarily get that. We have to help our clients take their understanding and create emotional intelligence around that, uh, with what we, we charge and why we charge it. And I would say that most shop owners understand that we, or at least believe that if the client comes to them, the client is going to get a better repair, a better job, we care more, et cetera. And we should definitely feel that way about it, but a good salesperson helps the client take their emotion, their mental intelligent understanding and create emotional understanding around that. [01:48:17:23 - 01:49:58:04] Lucas Underwood  Yeah, absolutely. And I think that if we, if we are not doing that, and so it's your job as a coach to do that for us, it's our job as a business owner to do that for, for your people, for our people and our people's job to do that for the client coming through the door. And I genuinely see that if we don't start taking moves to move our industry in that direction, as far as educating the consumer about the value in what we do, that we are professionals, right? And see that, that, that's the thing that trips me up on this. Because I can look at Mike's shop and say, that's my friend's shop. I love him. I care about him. I want the best for him. And if that's what's working best for him, so be it. He can do whatever he wants. The thing that, that hems me up on that is that I know that it has a detrimental impact to our industry in the longterm, right? There's no ifs, ands, or buts about it. We've seen what it does. We see what the code scan from AutoZone and Advanced Auto Parts does to our industry. And so we know that not charging for that testing makes it look more like a commodity. Right. And I'll never forget. One of these coaches we're talking about was on a podcast a while back and he said, man, he said, I'm a retailer. I'm a retailer. I don't care about the industry. I don't care about any of that. I'm a retailer. I'm here to make money. And I'm like, but, but we're not retail. We're professionals. This is our job. We are here to advise, consult, provide information to the consumer, help them make an informed decision about one of their most expensive purchases that they'll ever make in their lifetime. Right. And it's not just about money to us. [01:49:58:04 - 01:50:16:05] Cecil Bullard  And if that customer takes care of their vehicle, that vehicle will service them and service them well for a very, very long time. Now, now here's the, here's the other thing. And I think this is like super important. And we have to stop complaining. [01:50:17:11 - 01:50:48:22] Cecil Bullard  We have to stop talking. I'm not, not talking about the bad stuff. And, and, and I can't, whose actions can I, can I change? Luke, Lucas, can I make you do something? No, I can't make you do anything. I can only change my own actions. So we, if we want consumers to understand the value of what we do, we have to start talking like what we do has value, not like what we do is crap. [01:50:49:22 - 01:51:04:17] Cecil Bullard  And, and there'll always be some bad guys out there. We can't, we can't help that. We can't make that go away. You know, um, like I said, it's a good thing. I don't have that power because I would do some, [01:51:04:17 - 01:51:06:07] Lucas Underwood  there would be some people, uh, [01:51:07:07 - 01:51:08:03] Lucas Underwood  burning crisp. [01:51:08:03 - 01:52:23:22] Cecil Bullard  Yeah. But, but, but I can be as positive as I can be and work towards a better industry and, and try to bring people together to, to work towards that better industry, I can influence again, what we say on our podcasts and, and how we say it or what we say in our, um, our groups and how we say it, I can influence that hopefully, but I can't change it all. I can only change as much as I can change it and work as hard as I can work. Um, I, we, we, we want to be seen as professionals as an industry. And yet many of us don't act as professionals and we need to, we need to turn that corner. Yeah. Okay. And whatever that takes, I mean, if it's a, if it's a badge that we wear a star on our forehead, a tattoo, whatever, whatever that's going to take, I'm for it. As long as we change the conversation and we start moving towards, you know, becoming in being the professionals that we know we need to be and that we know we should be, that's what we, that's what I'm for. [01:52:23:22 - 01:53:29:05] Lucas Underwood  You're exactly right. And I think that it takes experience. I think it takes commitment to trying to do the right thing, focused on doing the right thing. And, and sometimes it has to be, you know, I, and I'm with you, right? Like I've, I've really shifted over the past couple of years from, Hey, I'm primarily focused on our industry and making our industry better, right? But I still have to be able to pay my bills. I still have to be able to take care of myself and my family and I have to be there for them and, and I've seen the impacts through other people's actions of what misaligned, uh, desired outcomes or misaligned intentions can do. And so I recognize that I have to align my, my family, myself, they have to come first, my business has to come first, but still yet, every decision I make in my business, I'm trying my very best to say, how can I improve this industry? How can I make this industry a better place? Because one day I have this vision that I'll maybe my son owns this shop and I want his life as a shop owner to be easier than mine, because I'm not going to lie. This has been a slog. [01:53:30:05 - 01:53:30:11] Lucas Underwood  Okay. [01:53:30:11 - 01:55:23:25] Cecil Bullard  I'm just saying you like it. I mean, that's the other part. You know, we, we, we go through our lives and, and you know, I, I'm not, I always say I'm not supposed to be in this industry. I wasn't, this wasn't the plan. And, and here I am, you know, 44, 45 years later and here, you know, here I am. And I've been in this industry and, and, uh, it's been good to me. It hasn't been easy. But you know what, the hard part of it has, what's kept it interesting and, and make me strive and all of that. I don't, you know, I don't, I don't think there's a perfect anything and, and, you know, thank you, who, whoever's in charge of the universe for doing that to us so that we, so that we know how to strive and that we continue to strive. Um, I've had a great life. I've enjoyed my life. Uh, I'm going to hopefully enjoy it for another 20, 25 years and, and, uh, continue to try and influence, um, the industry to be as professional as possible. And, uh, I just, I really want to go to the changing the industry blog and all the, the, you know, the group and, and I want to see some people say, man, you know, my owner Lee is just a great guy. And man, this is a great shop that I work in. And there's such great opportunity to be a tech in this industry today. You could almost write your own ticket. And I'd love to see some owners go in there and say, you know what, man, it, it's a struggle, there's some bad weeks and occasionally there's a bad month, but overall, man, what a great industry we work in, because if we can't, if we can't talk about it that way and be that way with it, the public is never going to understand why they pay us a nickel. Yeah. A hundred percent, a hundred percent. If we get, we got to get more positive focused in this industry. [01:55:24:25 - 01:55:45:28] Cecil Bullard  And, uh, so look for the, uh, automotive industry initiative coming out soon, which, uh, is the group of, uh, people we put together and we're going to be putting more people into that pile to drive the industry towards more professionalism and towards, um, worse, uh, to be more solidified and more positive. [01:55:46:29 - 01:55:47:03] Cecil Bullard  Absolutely. [01:55:47:03 - 01:56:17:17] Lucas Underwood  It's going to be great Cecil. Thank you for being here today. Everybody. Thank you for, for being part of the conversation. Our dear friend, David over at inbound is going to get all kinds of diagnostic questions because the email says support at call inbound. So, you know, David, listen, you just answered the best you can. We'll riff off of it next time. Okay. So, uh, you know, I'm really excited about the things that are happening and the moves that we're making and even, even little old Mike Allen over here, his efforts in the industry have been huge as well. [01:56:17:17 - 01:56:21:13] Cecil Bullard  I'm going to have to give him a big old wet kiss on the cheek next time I see him. [01:56:21:13 - 01:56:49:14] Lucas Underwood  So that's it. He would enjoy that very much. So, uh, but I am so thankful to be here with you today, Cecil, and I can't wait for the next one. We got another one coming up next month and, uh, it's just been a blast. And if you guys have any additional questions, make sure that you email over to the Institute and we'll try and answer those next time on our next AMA with Cecil Buller. Cecil, thank you, sir. Thank you, Lucas. Have a good day, buddy. Love you, brother. Love you, man.

204 - Part 1: Using AI in Your Shop to Increase Performance

204 - Part 1: Using AI in Your Shop to Increase Performance May 6th, 2026 - 00:59:50 Show Summary: Artificial intelligence is reshaping how auto repair shops operate in practical ways. Jonathan Seitzer shares how AI can improve communication analyze data and save time on daily tasks. He explains a simple framework of rent it feed it and put it to work to help shop owners get started. AI is positioned as a tool that multiplies performance not replaces people. Real demos show how shops can create better customer messaging and gain insights from their data in minutes. The conversation also highlights the need to review AI outputs and use it responsibly. It closes with a look ahead at AI agents and how owners can begin experimenting today.   Host(s): Jimmy Lea, VP of Business Development   Guest(s): Jonathan Seitzer, Owner, Dempsey’s Service Center   Show Highlights: [00:00:00] – Introduction to AI use in daily auto shop operations. [00:02:35] – Background in finance and technology applied to auto repair business. [00:06:20] – Three ways to use AI rent it feed it put to work. [00:08:17] – AI acts as multiplier not replacement for shop owners. [00:10:21] – Simple AI tools improve customer communication and service descriptions. [00:15:02] – Always check AI outputs since mistakes and errors can happen. [00:19:00] – AI helps create clear customer talk tracks from technician notes. [00:30:16] – AI quickly analyzes parts data saving hours of manual work. [00:37:31] – AI summarizes content into audio saving time each day. [00:45:21] – Use AI internally while maintaining trust with customers.   In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry? Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode. 👉 Unlock the full experience - watch the full webinar on YouTube: https://youtu.be/8_dcnz_4csE   Don’t miss exclusive insights, expert takeaways, and real talk you won’t hear anywhere else. Hit Subscribe, drop a comment, and share it with someone who needs to hear this!   Links & Resources:  Want to learn more? Click Here Want a complimentary business health report? Click Here See The Institute's events list: Click Here Want access to our online classes? Click Here ________________________________________ Episode Transcript Disclaimer This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.   Episode Transcript: Jimmy Lea: Hey, good afternoon, friends. Depending on where, when you are joining us, it could be morning, afternoon, or evening. Good to see you, my friend. I'm glad you're here. Glad we are gonna have this conversation today as we talk about the future of our industry, and how does artificial intelligence really fit into our day-to-day operations? What does that look like? This is gonna be an interactive conversation. What do I mean by that? No, you're not gonna come on camera. No, we're not gonna unmute your microphone. Go to the comments section. We're live streaming on Facebook and YouTube and StreamYard. Go to that comments section and type in there your questions, comments, or concerns. In fact, go into that comments section and type in where you're joining us from, the name of your shop. Love to give you a shout-out as we talk about this industry that we love that's doing so well for us. And yeah, drop in your name and where you're joining us from because it's super exciting to be here with you, friends. It's super exciting. First and foremost is the current coach for our guest, Mr. Wayne Marshall, CEO of GEAR Group Holding, and he is joining us from Iowa. Good to have you with us, Wayne. Thank you for being here, brother. Also Steve from B&C Auto Center in San Jose, California. We've got Peggy from High Street Auto Repair, Jefferson City, Missouri. Jeff from Miller's Automotive, Orange Park, Florida. Jeff Byrne from German Tech Motorworks, Louisville, Kentucky. And let's see, Fernando, Rohrehard Park Transmission, Northern California. Evans from Evans & Lukes in Columbus, Ohio. Evan, good to see you again, brother. How you doing? Oh, that's awesome. And Justin Pepper, Quality Auto Repair here in Oklahoma City, Oklahoma. Nice. Glad you guys are here. Thank you for those who are vocal and know where that comments button is. This is gonna be so much fun. We're gonna have such a great conversation here. Joining me today is John from... Oh, one more shout-out. Todd from Atlanta Speedworks in Gainesville, Georgia. John joins us today from, where are you joining us from? Jonathan Seitzer: Newark, Delaware, Dempsey Service Center. Jimmy Lea: Dempsey Service Center. And John is a very recent purchaser, a recent joining the ranks of ownership, of shop ownership, and he joins us from computer industry, the computer world. What's your background, John? What qualifies you as a computer surgeon? Jonathan Seitzer: Prior to my move to the automotive industry, I was the head of product at Moody's Analytics for some of their suite of compliance products for, for their banking and government services. Prior to that I was at JPMorgan Chase for 10 years in various technology roles. I am not a developer. I live in the product and business analysis world. So for those of you shop owners out there, you should think of me a little bit like a service advisor in my last life. My job was to stand between my customers and my my software developers, help understand what the customer needed it, translated it into something the software developers could build, and then get that information back to the customer when we had a solution for 'em. Jimmy Lea: I love it. I love it, Jon. This is awesome. Love that you come from the world of computers, and I guess technically we could call you a financial whiz. Jonathan Seitzer: You c- you can call me all sorts of things. Jimmy Lea: Yeah. I heard JP Morgan Chase and a lot of financial institutions you were talking about. Congrats on that, that career, that lifespan that you had there in, in that industry. And oh, my gosh, look, we've got a few more shout-outs. Brandon from Pete's in Topeka, Kansas. Todd Compton's Automotive in Charlotte, North Carolina, and Lance Lupe joining us from... Lance, I, I can never remember where you're at. I think he's in New York. It might be New Jersey. I think it's New Jersey. Anyways, Lance is here with us as well. Jon so excited with your background. We had a great conversation at MARS in last October. Looking forward to another MARS conference, Marketing for Automotive Repair Shops, coming this October. Our conversation last October, we talked about, you talked about, hey, you know what? I do a lot with AI. I do a lot with the large language learning, and I really would love to share this with others in our industry and h- how they can use it, and what would make a difference for them. So let's help everybody else catch up to the conversation you and I had, Jonathan. How is it that you're using AI in your day-to-day? What are you doing? Jonathan Seitzer: So there's all sorts of different things. I'll actually, I have some demos we'll be showing in just a minute, but how about we head into the the presentation, and I'll walk you through the whole thing. Jimmy Lea: Yeah. The floor is yours, brother. Hey, so everybody, as you're listening to Jon, you've got questions, go ahead and type them into the box because as Jon is doing this demo on the different AI systems, it takes a minute to process, so that's a good opportunity for us to ask questions. So keep those questions coming in that comments box All right. Jonathan Seitzer: Awesome. Thank you, Jimmy. So hello everybody. Welcome. As said, my name is John Seitzler. I am the owner of Dempsey Service Center. We have been in business for 40 years here in Newark, Delaware. But as I said earlier prior to that I was... I've spent the last 15 years on Wall Street in various product and technology roles. And what qualifies me to talk to you all a little bit about AI is actually during my last stop, I was lucky enough in to release two different AI products to the market. One back in 2019 when we weren't really talking about AI all that much, and then again right before I left in 2025 we released our first agentic AI product into the market. I've got a fair bit of experience with AI knowing what it does, more importantly, what it doesn't do. And I just wanna get that information to you guys here. The fun part about this for me is I'm not here to sell you guys anything. I'm just here to help, and at the end of the thing I'll get you all my email. So in the event that you have questions, if you need help, if you're thinking about it, you want somebody to bounce an idea off, reach out. I am I am available. I look at AI in three different ways. There are three things you can do with AI as a shop owner. That's you can rent it, you can feed it, and you can put it to work. Now, in this demo, what we're going to do is I'm gonna... We're gonna talk about the first two. Put it to work is a big conversation. There's a lot of different things you can do, and there's a lot of different hurdles and jumps that you have to make to do it in a way where you can trust it. So we're gonna split that one out into another webinar in a couple weeks, so I hope to see a lot of you guys back there as we're doing that. But I think this diagram right here kinda, kinda illustrates, the amount of effort that goes into each one of this. Rent it, small and easy. Feed it, not as big as put it to work, but bigger than rent it. You're still gonna have to do some work. You're going to have to do some learning. And then when it's time to put it to work you have to decide really is the time commitment I'm going to spend making this happen worth what I'm going to get out of it? And some of you are going to say no, and I want you guys to know that's okay. I know everybody hears everything about AI. It's all over the news. It's everywhere. That do- and there's a fear of we might get left behind. AI is helpful AI is incredibly helpful. It can make you much more efficient. It can help you unearth things. But I think the big thing I want to get out of this to you is to help understand what the role of the AI in your shop actually could be. AI is not going to replace I don't think very many people here in the automotive industry. The, all of the whys for that is a larger conversation than I've got here. But w- how you guys should think of AI is not as, "Oh, this is, maybe I can replace one of my vendors at some point. Maybe I can replace, w- my service advisor," something like that. No. AI, or at least the way I use AI, is as a multiplier. AID, AI is PEDs for the shop owner that understands their operations and their data. It will make you... It will take a good shop owner and make them great. Y- you cannot at any point go I'm not doing, I'm not doing well. Let's chuck some AI at it, and everything's going to be fixed." It just doesn't work that way. So all that said, let's talk about the easiest thing you can do today with AI, and that's rent it. Now, what do I mean by rent it? Rent it is you all as shop owners pay for a number of services. And right now, because AI is a fantabulous buzzword, and every one of these services that you pay for, especially if they are a publicly traded company, is they're going in front of their investors, and their investors are saying, "What are you doing with AI?" And all of these companies are trying to figure out where AI fits within the products and services that they sell. So if you use QuickBooks, there's an AI assistant. If you used any of the Google Workspace or Microsoft Office products, there is an AI in there. Your shop management system, more than likely at this point, has an AI in there in some ways, and some of the uses are big, right? AI and Microsoft Excel as somebody who literally made his career at the start in Microsoft Excel coding stuff because, my old bosses who were around before Excel didn't wanna learn it AI can make, AI can do wild things in Microsoft Excel. Do I use a lot of them? No, 'cause I don't really need them. You know what I use when I rent AI the most? It's this that you see on my screen. So my shop management system has a a little improve button that I can use when my techs send me- what on the right, which is a very sparsely worded, all caps missing some verbs sometimes write-up about whatever it is that they're working on. Now, in the past, what we might have done was just copied and pasted that, and that's what the customer got to see, right? J- on their invoice. Now, what we can do is I can hit an Improve button, and it's going to run through that. It's going to try to determine the context, it's going to spit out just a nice paragraph. Is that the world's biggest time saver? No. Does it lead to a better experience for my customers? Yes. So I wind up using I wind up using that in the rented category, honest to God, more than anything else we're going to talk about today because I have, a fair number of techs, and none of my technicians like using anything other than short paragraphs in all caps locks. That's rented. Why is rented important? So when we talk about what my past life, right? My past life was f- my whole job was figuring out, "How do I put this into my tools?" So when you're renting your AI, one, you're not, it's not costing you really anything else because you're already, you're getting it as part of the service. Two, the AI that you are using has been thoroughly vetted, in many cases, by a team of people who are just like I used to be, whose whole job is to figure this stuff out and test it in every way. So the risk of you using it is much, much lower. That's an important thing to understand about AI is AI is not deterministic. It's probabilistic. And what I mean by deterministic versus probabilistic is AI uses probability to deter- to figure out what the next word it's going to say as it's writing a sentence to you. This, it's all math. Deterministic is literally, I flip a switch and the light goes off. I flip the switch, light goes on. It's determined. It will never be, it will always be one of those two things. The light goes off or the light goes on, and if it doesn't do one of those things, that means your light bulb's broken. So that's rented. Simplest thing you can do. The return on it isn't as big, but it can make your life easier if you're using things like the QuickBooks Assistant, or it do- it might do something as simple as make the invoices that your customers see a little bit better. Things you need to do when you're when you're renting it is, first off- Look through your tools. Who's offering this to you and where are they offering it? Determine the features they're offering, right? A feature in my shop management thing that cleans up things, that's super useful. Maybe they add AI somewhere else and I have to think do I really want AI there? Do I want something that could make mistakes that I'm not supervising in use? So explore your tools, identify your features, and then start playing with it. Again, these are part of the tools that you are already paying for. You can afford to experiment. You're not-- you don't have to go out and buy a subscription or learn how to use a Claude code or a OpenAI codex or a Google Antigravity. You have them here and ready for you. They're in the tools as you understand them. It just changes a little bit your process, and you can decide, is this worth changing up my process for? Things to watch out. The quality of the AI varies by the vendor. Not all AI is created equal. The more powerful the model, typically the more expensive it is to serve. A lot of times what your your vendor that's offering you an AI product isn't using the most powerful model out there. They might be using something open source. So all things AI, and if you get nothing else from this, get this audit it. Check it for mistakes, especially when you're starting out. I was even prepping for this. I was running a couple demos on my side and it made, a couple of boneheaded decisions and spit out some information that wasn't right. So you've always got to check it. Then additionally, as you start to implement it, you should have experienced people working at your shop wherever you're using this stuff, looking at it before it goes out. If AI is cleaning up your emails or your or, service descriptions on your invoices, that doesn't absolve your service advisor of looking at the invoice before they fire it off to the customer. And then also you have to assume anybody who's used ChatGPT I like to say AI has an accent. ChatGPT especially has an accent. If you have somebody that's used AI a lot, you can tell when AI writes something and the way to get around that is to teach AI how to write like you want it to write. If you just let it go, people are going to be able to tell. I can tell definitely. All right. Here's where we're gonna have some fun. I have a few different demos we're gonna get to run through for here. And let's first talk about feed it, right? Feed it is what we think about AI how we've been using it a lot these last few years, right? You would log into a browser, there would be your AI chatbot, you could type your question, your comment, your whatever, and it would output some type of result. As they got more advanced, you started to be able to attach things to it to offer it additional context. And so it went from, "Tell me about the history of the moon landing," to, "I have a spreadsheet, I'm gonna attach the spreadsheet. Tell me about my spreadsheet." So this is the second piece where you can start to get real value out of AI, is you have systems that generate data. Why not use your-- these chatbots, these AIs, to help you understand your data? There's, me as a person who came from a technology background and moved into automotive with no real experience in automotive at all, outside of being a, an enthusiast my shop management system produces so much more data than, even I could process. Without this stuff, I'd be hours a week crafting pivot tables and running analysis just to try and understand where we are, where things I can literally do in minutes, if not seconds. And I'll show that to you as we move forward, right? So you can use things like your customer feedback, your service histories, your repair orders, your parts inventories to get real good analysis out of these tools. So let's go on a ride, folks. I have no, no idea what's about to happen. This should work. So let's start with our first demo, and I think this is the most fun. Like I said, I was prior to this, I worked in technology. I do not have a background in automotives. I am a shop owner that does not know anything about how to fix cars, and I had never written service before I took over this shop just a few months ago, right? So a couple of weeks ago, when my service advisor wanted to go on vacation with his family for a week and I only have one service advisor guess what? Time to learn how to write some service. And as somebody who doesn't, who, One of my technicians will come to me and say, "This is what I need and this is what's wrong." I understand it in theory, but less in concept. So I developed a script that I used to help take what the technicians were recommending to me and give me a talk track that I could use to customers. So when I was talking to my customers, they didn't necessarily know how way in over my head I was. So this i- these are my service writer instructions, not for my actual service writer, but for my AI service writer. This is when you're feeding it or yeah, when you're feeding it, sometimes the thing you want to do is just ask your questions, but sometimes what you want to do is you want to give your AI a role and give it some guardrails to lower your risk that the AI is going to go farther than you want, or worst case, make up something that isn't actually true. Thing to understand about these things is they want... Want is a bad word. I don't like anthropomor- morphizing machines, but the AI is designed to try and be helpful. It wants to get you an answer to your question, and sometimes when it can't find one, it just makes one up. Or if it can't find a piece of data, it makes one up. I told you earlier it did something boneheaded. When I was testing this it, I gave it a vehicle, and it decided that the odometer reading on the vehicle was 253,000 miles for a Ford Mustang GT, which would make it the greatest Mustang GT in the world. So in this case, I am giving my AI a set of instructions that it's going to use to help me come up with a talk track for my thing, but here are the rules, right? So I give it the set of instructions. I give it what's going to happen, "Hey, these are the steps you have to follow." I tell it what a service writer does. I tell it what to consider here for their talk track. And then this is important. When I told you AI has a accent, this is how I scrub the accent and I tell AI to talk like I want it to. So I've come up with a brand voice and rules for my brand here in, at Dempsey's, and I give that to the AI and I tell it, "You gotta... Here's what your tone is supposed to be. You are not allowed to do this. You are not allowed to use jargon. You are going to present the findings honestly. You're going to avoid certain words. You're going to recommend certain things if they need to." We do have financing, right? "You're going to tell them about our warranty." Then I tell it how I want it to structure the response, and then here's the u- last thing, I tell it what it is absolutely not allowed to do, what not to do. You can't include pricing. You don't get to invent a finding that isn't in the RO. You don't get to diagnose anything that the technician didn't say, and you don't get to tell the customer what to do. So now how does this work? This is always available to me, so I'm going to copy it. I'm going to come back to my repair order, and there's a bunch of different ways to do this, but this is the way I like I like to use this, is I u- I pay for Gemini's Gemini's AI. So Gemini is Google's large language model. And at the tier I use, I get a little thing in my browser that I can do this, and it says, "Hey, how can I help?" And when you do this in the browser, what it's doing is it's sharing my browser with the AI. So now the AI can see basically everything I can see, right? And now I'm just going to paste in... Nope, definitely not gonna do that one. I am going to paste in my instructions. And then this is also another important one. You typically get options with your AI what kind of model do you want, right? You almost never want to use this. This is basically the free AI. Free AI is bad, and I'll go into this a little later, but free AI is typically the lowest capability. It thinks the least amount, it gives you the fastest response, and it gives you the least accurate response. There's a time and a place for this but in most cases I use thinking. So I've given it my thing, and we're gonna let it think. And while it does that, Jimmy, do we have any questions? Jimmy Lea: N- none questions that have come through yet. But I'm absolutely fascinated. When you designed the voice of your service advisor, did you use your LLM to design that language for your service advisor voice? Jonathan Seitzer: Yes. Yes. Okay. So I created... So I've Russian nesting dolled my my brand voice. I used an LLM to come up with my initial brand voice document. Yeah. So it, it contains all the rules of the brand, and I ha- I do that by having the AI interview me about what I want and then telling it I want a brand voice document, and it gives me something there, because I'm not, I don't have a marketing background. I don't know how to create a brand voice. Okay. And then what I do is I share that document again with the AI, and I'm telling it what I'm trying to accomplish. I, my service writer's going on vacation. I don't I need to understand, I don't understand cars super well. I need to be able to give the customer- the information about their repair and their estimate. Here's, these... This is what I want. Here's my brand voice document. Write me a list of instructions and it- make sure you incorporate the brand voice. Jimmy Lea: Nice. I love that. So even in your instructions, you were talking about your service advisors leaving. Eh, let's say the service advisor is still there, we've got a brand new service advisor or we want to have a voice that is able to speak to a client or a customer in a, in easy terms and not speak down to them, but speak on a level that they're gonna be able to understand. That could be part of the instruction for the service advisor voice as well, correct? Jonathan Seitzer: Yes. Yes, absolutely. And it is part of it is part of mine, right? When we're talking about, warm, straightforward, neighborly, no pressure, you're an expert neighbor who explains things clearly 'cause you genuinely care. Jimmy Lea: Yeah. Jonathan Seitzer: Yeah. And that ensures what I get back should be to that level. But also, what did I say earlier? We're not just blindly trusting this. Jimmy Lea: Yeah. Jonathan Seitzer: So we're going to look. So here's what we have, right? Jimmy Lea: And one more question here before you go into this. Jonathan Seitzer: Sure. Jimmy Lea: Do you find that as you continue to use this LLM and as you continue to feed it with information, does it improve in its voice and tone and become more refined as to past inputs versus no? No, sweet. Jonathan Seitzer: No. This is very important when you're dealing with LLMs. These things don't learn. So the moment I push this button right here and it spouts- Yeah ... out a new one, it's forgotten it's ever told me anything. Jimmy Lea: Oh. Jonathan Seitzer: Yes. So there are certain applications now. So ChatGPT, Claude they do retain some memory. Okay. You can say, "Hey, remember this about me." So Claude's always going to remember that my name's John, that I own a shop, that I'm in New York, that I have a dog named Chrissy, that kind of stuff. But it's not... The AI does not improve itself, right? That's what all, y- that's what all these LLM companies are spending billions and billions of dollars trying to get to. It's not self-improving. It doesn't remember. If this thing spat out something that was totally awful, what I would probably do is I would figure out w- where and why, and then I would have to come back here and tinker with these instructions. Jimmy Lea: Change your instructions, yeah. A question's coming from John. Is there any way for you to share your instructions that you're using with Claude? And I think the answer is yes. However, the deeper answer or should be maybe... Jonathan Seitzer: Create your brand voice. Jimmy Lea: Create your brand voice. Have that interview with your ChatGPT or with your Claude and have chat ask you all those questions so that it comes through for you. Jonathan Seitzer: Yes. And you can do... y- I'm sure a lot of people are saying how do I do that?" You... These things are, it's... Once you get the hang of talking to this- Yeah ... it's wild how fast it unlocks. So how do you do it? Jimmy Lea: Yeah. Jonathan Seitzer: You ask, "Interview me. I need a brand voice document for my auto repair shop." You give it as much context as you can. "Interview me to get the thing." And it will quest- one question at a time, ask you questions. Jimmy Lea: Yeah. No, that's exactly it. Yeah the answer is yes. However, have your own Jonathan Seitzer: interview. If y- if I, if you use, if I send you my stuff, you're using my brand voice, which I think I have a great brand voice, but that doesn't mean it's yours. Jimmy Lea: Yeah, no. And I know, John, I know, John, you're gonna have a great conversation with your ChatGPT and have it interview you what kind of voice you want. And brand voice is the keyword that you wanna use there, John. Yes. So maybe what we c- develop here, Jonathan is some guidelines for them creating their brand voice. But anyways let's go back to what you're showing here, because- Sure ... this is where it gets exciting in putting this information into the point of sale system. Jonathan Seitzer: Yep. So here it's welcoming me to Dempsey's, so there's something in there that made... I wrote that told it I'm brand new. But yep, here we go. Here's our first mistake, right? This is not a 23,000 mile Mustang. You see there's nothing on the here that tells you it's a 23,000 Mustang. And again, we used the big, we used the more complex- Jimmy Lea: Don't create information ... marketing. You told it not- Yes ... to make stuff up, but it still made it up. Jonathan Seitzer: Yes. But now it's looked at the, it's looked at the thing, right? It tells you what's completed and approved, so here are all the recommendations it's got, and now it's going to go through each of the recommendations, and it's gonna, So f- the first thing it's gonna do, it's gonna tell me what the fix is, right? So we're gonna walk through this, then it's gonna give me the customer talk track. These are actual phrases I can use on the phone with the customer. "Our technicians noticed the drive belt showing signs of age," things like that. And then it's going to talk about what our recommendation is, why it's important, and what happens if we wait, right? Yeah. And for a solid week, and for those of you who don't know if you are s- if you're a single owner shop with a single service writer- Yeah ... the fastest way to make your phone ring is to send your service writer on vacation for a week. We did almost a record amount of cars. And it was John sitting at a desk waiting for Gemini and Claude to spit out the, trying to talk. And I actually, one of my parts distributors said I closed a lot of sales that week, so it was good. Congratulations. We still managed. All right, so that's that's our first demo here. Let's do- Let's do some analysis, right? Yeah. All so now we're going to go directly into Claude itself. Give me just a second to pull up my demo file, and we're gonna do a parts... We're gonna do some parts information. You guys aren't... You'll see this change in the Claude screen. I'm dropping two I'm dropping two CSVs. So I'm dropping some parts data from my from my shop management system. And now- So Jimmy Lea: this isn't the whole catalog from your parts supplier, this is what you've used- Yes ... Jonathan Seitzer: in the past. This is parts data for the shop that, have come in, have come out. So basically now I need to tell the AI what I want. Here's why we're doing this. I need to get some information to my accountant. Can you look at the provided data and let me know what my parts inventory cost was at the end of February, March, and April? Break the cost into parts, tires, fluids, and batteries. Jimmy Lea: So that was all voice dictated. Yes. You used just the microphone s-... Okay. Jonathan Seitzer: Yes. So I have a little program on the thing. I push a button, it records my voice. A lot of computers have this built in. I use a paid one just 'cause it's a little better, and guess what guess what's undergirding it? AI. Yeah. Jimmy Lea: Yeah. Jonathan Seitzer: So here we go. So this is what I want. Tell me what my pa- I gotta get my accountant what my on-hand inventory co- or price was. So we're gonna let it think for a little bit. And yeah, do anybody have any type of questions or anything we can go through as this thinks? 'Cause now we're at the part where this is probably gonna take a little bit of time, 'cause we're asking it to do a lot of different things and generate a lot of different information. Jimmy Lea: Yeah. So right now the process it's going through is opening each of these files and- ... looking into the dates, the parts, the costs. Jonathan Seitzer: Yes. Jimmy Lea: And it's trying to answer the question you've asked. So it's crunching a lot of data, and I'm assuming you've probably got hundreds of lines of data that it's crunching through. Jonathan Seitzer: Yes. Yeah. This is, every part we've ordered or has gone in or out the door since February 1st. Jimmy Lea: Wow. Jonathan Seitzer: So- This Jimmy Lea: could take a minute. Jonathan Seitzer: It's... You'd be surprised. I, my guess is probably... So right now it's tr- it's understanding the structure. Yeah, my guess is it's gonna take a minute or two. Yeah ... and anoth- that's another thing to get, to get used to as you're using these more advanced models. So there are basic models, there are thinking models, and then there's ways to make thinking models think longer. As you're using more and more complexity within your models, as you're turning on more features, if you're on these paid plans, you have usage limits. And somewhere depending on how much you pay it's, you're gonna hit your usage. Jimmy Lea: Got a question here from Sierra. She's asking, "Is this dir- linked directly into your shop management system, or do you have it upload all of the documents first, and then it does its searches?" Jonathan Seitzer: So I uploaded all the document for this demo. So I have an AI that is linked directly into my shop management system, or parallel linked via a public API. But we'll get more into that in two weeks. This is where the, I'm willing to spend nine hours on a Saturday building a connector into my shop system 'cause I'm a dork. Jimmy Lea: N- nerd. The preferred term is nerd. You're a nerd- Oh ... and we love nerds. Nerds are awesome. They're amazing. It keeps the world spinning, yes. Jonathan Seitzer: But yes. Jimmy Lea: So you love to nerd out on developing... this is your hobby. This is your go-to. This is your fun time. This is relaxing for you. Jonathan Seitzer: Yes. Yeah, this is I like building software and I... I like building software and I like building things that, that help me understand kinda what I've jumped into. 'Cause I can't stress this enough, I have not been working on cars for the last 15 years. Yeah. Or been a small business owner, or done anything that I do day to day anymore. Jimmy Lea: Wow. Wow. I'm glad you have this as a hobby. This is so much fun. This is where AI is going to assist the humans, and AI is gonna assist us to become better. I think it's gonna elevate us as a human race. Jonathan Seitzer: Yeah. So while that thinks, let's do another one. So we'll jump into Gemini. And so everybody knows, my AIs of choice are Claude and Gemini. I've used ChatGPT. I have no problems with with it. Actually, ChatGPT's new model, I'm told, is spectacular, which was just released in these last couple of weeks. It's just a matter of, the, there, you can only pay for so many things, and for what I use Claude for- Yeah ... it just makes more sense for me. But you can do this across just about any one. There's, and, there's a lot of, i- as you get more into this, there's a lot of, "Oh this model's good, and this model's good." The ranking changes week to week, right? Anthropic's on top now. Three months ago everybody was saying Google had ended the debate. Yeah. Don't, you don't have to do exactly what I'm doing. But here, let's we can... and the beauty of this is we can kick off parallel demos. So allow me to pull my folder here. Let's do something a little easier here. Jimmy Lea: I thought that said disco. Jonathan Seitzer: So this, here's what I wanna do. I've just joined a local chamber of commerce, and they're sending me a welcome packet. Can you read it and give me a list of action items I should do in the next five, 10, and 30 days? Jimmy Lea: That's hilarious. Jonathan Seitzer: Jimmy, do you- That's awesome ... read PDFs anymore? What are you, Amish? Jimmy Lea: Evidently. Jonathan Seitzer: I'm new to all this. I can't be, I can't be bothered to open and read PDFs. Jimmy Lea: I love it. Okay, go back to the other one. Did Claude finish? Jonathan Seitzer: Claude did finished. Okay. Don't contain ending inventory. So yeah, this is where it gets funny. So this is where it'll start to quibble with me, right? On-hand, list of every SKUs. So now it's given me... Here we go. So this is my... We'll ignore February 'cause that was half a month. But yeah, so now I can, to my accountant, I can say this was my parts on-hand cost and please get that to my ba- get that on my balance sheet," right? And, three minutes. Jimmy Lea: Wow. Jonathan Seitzer: Yeah. Jimmy Lea: Yeah, that's great. The other things you would have had to have done is gone into your Excel file and been an Excel wizard. Which I'm a pretty good Excel wizard. I know a couple of people that are better than me. But yeah, it wouldn't have taken me three minutes. It would've taken me a heck of a lot longer than three minutes. Or- I click on data. Jonathan Seitzer: Yeah. Or I would have had to have I would have had to have pulled Excel files for February, for March, for data, and now I just all in one throw it into the thing. I don't have to spend a bunch of time playing around in pivot tables. Jimmy Lea: Yeah. Jonathan Seitzer: And now I've got something. Now, obviously, double-check it. Yeah. I, I would, I've so I, I know this one works 'cause I've done it before. I've double-checked the numbers, so I know when I ask Claude this thing, 99% chance I'm going to get it right. Jimmy Lea: Nice. Nice. Jonathan Seitzer: All right. So there's that one. There's this one. And here we go. First five days, right? Oh my God. Things to do. Here's what to get done in 10 days. Here's 30. Now, in the next webinar, I can show you how to then fire this into your to-do list or project management tool, like a, an Asana or a Trello or something like that. And now it's not just a thing that lives on a web browser on my computer, it's on my phone in my app that I can go, I watched the video, click. Jimmy Lea: Love it. Jonathan Seitzer: And... Jimmy Lea: And you didn't have to read the PDF, Mr. Thomas. Jonathan Seitzer: Oh, gosh, no. It's, yes. Think of the time, think of the time savings. Now- Jimmy Lea: Oh, yeah ... Jonathan Seitzer: w- we joke now because it's, it's one PDF and who can't read one PDF? I'm, maybe I'm unique in this. I get between 15 and 30 newsletters a day- Yeah across technology, politics, economics, yeah, all the stuff I used to have to pay attention to that I still like paying attention to. I don't have time to read 'em all every day, so I have a tool that collates all of them and then turns them into a 20-minute podcast for me to listen to. Jimmy Lea: Oh my gosh. So you're, so you've customized 15 newsletters into one single podcast, and you listen to it while you drive home from work. Jonathan Seitzer: Yeah. So I do it twice a day. So I have a morning one and I have an evening one. So I listen to the evening one after, while I'm making dinner. I listen to the morning one as I'm finishing up my morning paperwork here and walking around and checking on things. Jimmy Lea: I love it. You're such a nerd. Jonathan Seitzer: I know. But it's Jimmy Lea: all- I'm glad I know you, John ... it's- I'm glad you're part of this industry. I'm glad you're helping share this with the rest of the world. Thank you. And the other John wanna know how it works. Jonathan Seitzer: It's all about buying back minutes, right? Time- Yeah ... and time is truly the only finite thing that we have. Jimmy Lea: Yeah. Jonathan Seitzer: And if it, if 20 newsletter I want to read my 20 newsletters. Jimmy Lea: Yeah. Jonathan Seitzer: I don't have the, I don't have two hours to do it every day. So- Jimmy Lea: Yeah ... Jonathan Seitzer: but I got 20 minutes to listen. Jimmy Lea: Yeah. Oh, for sure. For sure, especially while you're multitasking, you're driving, you're building making dinner. Yeah. All right. So what else are you gonna show us? Jonathan Seitzer: All right. So this last one is just a variant of the one that we did, but it's a lot more shop oriented. So here I am attaching one, two, three, four, five, six files for the month of March. How do I wanna say this? I need to understand better how my month went. Please show me a breakdown of my top five services by make, model, and category, as well as the revenue generated for each. Jimmy Lea: Wait a second, Jonathan. You could also do this for an entire year to discover your most profitable vehicles as well too, right? Jonathan Seitzer: So that's actually a really good- call out. So technically, yes, but when you're dealing with these AIs, another fun thing to keep in to keep in mind is that the AI can only take so much contact, context. So what is context? Context is everything that's going into this conversation. So these conversations, like the AI's not really having, we're not having a chat, right? If I go away for four days and then come back to this chat in this window and answer a question, what's going to happen is the entire conversation is going to get sent back into the cloud. The LLM's going to reread the whole thing. Again, like I said, this has no memory. So every time you're having a long con- a conversation with AI, it's basically sending the whole conversation back and then returning the whole conversation back with a response. So the longer the conversation you have, the more you're filling up this context window of however many million tokens or hundreds of thousands of tokens, and once you hit that window, the AI will start to... it starts to get weird after a while. It's, it becomes more prone to making making mistakes because it just can't... It doesn't have the capacity to remember everything. So if you're ever on Claude and you're having a long conversation with Claude, and that it's compacting, that's where it's suddenly, it's taking that context, throwing out what it thinks it can, and trying to keep the relevant points to keep the conversation going. So when I say, "Oh, yeah, could I throw this for a whole year?" Yes, but I don't know how well... that just might be too much for the AI. So typically what I do is every month I run one of these. And at the end of every week I run one of these, and I pull top-line metrics out for the week, and I keep that in a tracker like its own Excel document, and now I can, at the end of the year, I can point the AI at that Excel document and tell it to give me yearly insights without overloading the context and risking you're gonna get some bad information back. Jimmy Lea: Nice. Nice. Oh, that's awesome. All right. Jonathan Seitzer: So what- But yeah, look how fast this, look how fast this one came back, right? Here we are, top five service categories, repair versus inspection versus o- over the counter versus our snowplow business. We had 57 Fords, 33 unique, then Chevy, Dodge, Jeep and then we've got... that's, yeah that was an engine. So here's the actual, this is the fun... here's where you get insights, right? Jeep, revenue we had 10 unique ROs, but look at the revenue, right? So Jeeps are my unicorns. I don't get as many Jeeps as compared to Fords and Chevys, but the revenue, way up there, right? My- Yeah. So I know per ticket when I see a Jeep come in, oh, there's a chance this is going to be a much higher ticket for my shop, and that way I know. I know with three months of data that Jeeps and Silverados are what keep the lights on here. But as a snowplow seller also, I also know I have a lot of Silverados in this area, so when it's time for me to make my order for what type of snowplow mount kits am I making this year, I'm skewing to what I know I have a lot of, and I know I have a lot of because the da- I've got the data in this thing and it's summarizing it very cleanly for me. Jimmy Lea: Oh, yeah. Jonathan Seitzer: So yeah. So that is that is my presentation. Nice. Our little... Or those are our live things, Jimmy Lea: yeah. Jonathan Seitzer: What time are... 1:48. All right. I can get through the rest of this pretty quick. All right. So again to summarize our feed it section make sure you're using the right tools that your shop needs. Start with the big ones, but I can't stress this enough, you're gonna have to pay out of pocket. Start with the $20 models, see where it gets you. Up your spend as you find value. Jimmy Lea: Yeah. Jonathan Seitzer: Can't use that one. Don't throw your payroll data into this. The, the, these are going into the cloud. And also make sure that your that what you're getting back is accurate. You gotta check its work the first couple times, and that's not, I don't think, an unreasonable thing, right? You wouldn't hire a human and just let him go. Same thing here. In two weeks we're going to talk about the next evolution of this. The word you're probably hearing a lot now is agents. If you think of AI as a giant brain, think of agents as arms and legs. So we'll be talking about that in the next thing. But this is one important thing I wanna give to you guys before and, forgive me if I'm about to be a little vulnerable here. Jimmy Lea: Okay. Jonathan Seitzer: On the screen is the email you get from your company when you're laid off. So this was mine. Jimmy Lea: Oh. Jonathan Seitzer: Though, if you wonder why I'm not on Wall Street anymore, this is why. Now, AI did not take my job. I did not get laid off because of AI, and honestly, blessing in disguise 'cause now I have this cool new job. But there are a lot of people, and this is incredibly important I think, this is somebody who was an auto repair customer much longer than he's been an auto repair owner. If you live in an urban center with a large white collar population, understand that a lot of them are worried that this is coming. So when I'm using AI in my shop, and I am using AI a lot, you guys have all seen this, it's never customer-facing. I'm using it to make me better, but you saw my brand voice, right? I don't want my customer to ever think that they're dealing with an AI. 'Cause I think they n- you know, I think where I live, where there's a large white collar population, there's a lot of people that are worried about this. So by all means, use AI to increase, to make yourself a Superman inside your shop. Jimmy Lea: Yeah. Jonathan Seitzer: But be aware that people that, your customers probably have opinions about this, and use it use it for you. Don't push it to them if you're not sure they're, how they're going to take it. And that's my last thing. Jimmy Lea: Oh, man. I love it. I love it. A great shout-out here from Wayne. "Great job. AI's not gonna replace people, but love how it multiplies the effectiveness of the staff and the effectiveness of you as an owner and the effectiveness of your service advisor." It's really gonna help those relationships and those communications to happen at a much, a m- much better level. Jonathan Seitzer: Yes. Definitely. Jimmy Lea: Dude, John, this is awesome. Question here coming from... k- question, comment. It's more of a shout-out from Joshua. "There are solutions for connecting directly to your SMS." This is, in his estimation the best and easiest approach. Jonathan Seitzer: Y- I think it depends on your SMS. Like in my case to connect to mine, I had to talk to the I had to talk to them. I had to tell them what I was doing. I had to, make sure that they understood I w- I was building something for me, not something I'm trying to take to market. Yeah ... but y- you're right. Some of these SMSs, I think as we get more into it, they're going to start, it'll move into that rented space, where maybe from inside the SMS you can start to get a lot of this information. But there are ways to connect. Your mileage may vary depending on who your user is. Mine took a little bit of elbow grease. Jimmy Lea: Yeah. Yeah. No, that's phenomenal. That's phenomenal. Great information, John. Thank you. This opening up, opens up a whole new world of possibilities for what we should look at as we go down this road with AI. My daughter, she came to me and she says, "Man, I'm really worried about AI. I think it's gonna replace my job." And I said it's not gonna replace your job, but the person who does understand how to use AI is the person that's gonna replace your job." Jonathan Seitzer: Yeah. And one of the things I liked to stress back in my old life is right now there are no old graybeards of the AI world, the way there are in just about every industry. The- Yeah ... those of you, those of us who are using it and figuring it out and charting the course, we're the ones who decide how it winds up going and what it winds up being good at. Jimmy Lea: Oh, for sure. For sure. John, this is gonna be awesome, man. Any advice going into our next webinar, any advice for what people can do to prepare? Jonathan Seitzer: I would research things like ChatGPT's Codex or Claude Code and CoWork. Those are the two most accessible kind of agent harnesses out there. What I would advise against is Claude, or not Claude OpenClaude, something like that, Hermes Agent, some of these open source plug your agent in. Please don't go out and buy like a MacBook Neo or a Mac mini, if God help you, you could even get a Mac mini anymore. These agents are the reason why you can't buy Mac minis right now or a Studio Ultra. The next piece is, so I would say this, if you know what the terminal is on your computer the next webs- the next website or the next web- webinar's gonna be very useful. If if you've never coded anything or you're not super, I'll do what I can to show you guys where it is and how it goes. But the next stuff is all nice to have fun extras, but don't feel like the next one you gotta, it's all stuff you gotta do. You're not missing out if you don't do this. And it comes with work. It like, how important is your Saturday? Me? Well- Not super much, but... Jimmy Lea: but this is your hobby. This is what you're doing. Exactly. This is your relaxing enjoyment time. Jonathan Seitzer: Yes. Jimmy Lea: So what I'm hearing you say is let's get into a ChatGPT and have a conversation. Yes. And for the other Johns of the world, have a conversation, have chat interview you about what you want your brand voice to be- Jonathan Seitzer: Yes Jimmy Lea: so that you can create a prompt for other LLMs to use as your brand voice as you're talking to them Jonathan Seitzer: Yep. Jimmy Lea: So beyond them creating a brand voice and getting ready for two weeks down the road, open ChatGPT, have a conversation. Open Claude, if that's the one you wanna use. Open Gemini, if that's the one you wanna use, and have a conversation preparing for what we're gonna do in two weeks. Is that... Are we gonna go through setting up an AI agent here in two weeks? Jonathan Seitzer: I, I can... So cl- that's where the Claude code. So Claude Claude Cowork is like a out of the box agent, right? And you just kinda have to point it at a spot on your computer to go. Like a full setup. Now I've got full dork, integrated agent on a server somewhere else that I talk to in Slack. Y- we're not gonna do that. But- Oh, s- Yeah ... Jimmy Lea: you are such a nerd. This is awesome. Oh, Jonathan Seitzer: yeah. Yeah. Oh, I see a comment from Jeff. You heard at a conference Claude is better. I said this earlier. It's, it bears repeating. Claude is winning now. Gemini was winning a month and a half ago. ChatGPT will have its moment again in the sun. Use the one you get the most value from and the one that you're comfortable paying whatever the price is to use it. My preference is Claude. I like the answers it outputs the most. Some people really like the way ChatGPT sounds or comes back to them. They like the quality of the answers. It really is a pers- preference. There, Claude, ChatGPT, Gemini whatever you pick, you're not you're not losing out too much I don't think. I think you're gonna get roughly, especially if what you're getting it, looking for is data back, you're going to get roughly the same quality of answers if you're using the paid versions. As long as you're using the paid version you stick. Jimmy Lea: Yeah ... Jonathan Seitzer: peggy. Jimmy Lea: Yeah. Last question right here with Peggy. Where can- Jonathan Seitzer: YouTube University ... Jimmy Lea: AI answers for simple tasks like emails and calendars, et cetera. She didn't even know where to start, so this is for the total novice. Where can she start? Jonathan Seitzer: So there's a great channel on YouTube. Search a person named Elliot Prince. He's he's a British guy. He does a lot of stuff with Claude Cowork. He's got a bunch of videos of, like, where to start, here's what it does, here's what you can do. And also he makes his prompts and his lessons available publicly. Beware when you're on YouTube, a lot of these YouTube channels are really designed to get you to sign up for their paywalled course. That hasn't been the case I've seen with that one, and that one was really helpful as I was transitioning from Gemini more into Claude. Jimmy Lea: Yeah. And he's even taking the stance now that he's been with Claude for so long, he's now looking at ChatGPT and saying, "Oh, my gosh it's improved so much." I've gotta dig back into this to dig more into it. Yeah. So he's, even he's going through those gyrations of- Jonathan Seitzer: Yeah ... Jimmy Lea: they're constantly improving. Jonathan Seitzer: Yep. Jimmy Lea: Oh, that's awesome. Yep. That's awesome. For those of you who are listening thank you for joining us. John, thank you for joining. Thank you for sharing your nerd wisdom. We, we need people like you in the world, and in fact, we need all sorts of people. It's great that we're not all rubber stamp identical of each other. We are all different in this world, which makes us great. So thank you, John. I really appreciate it. Jonathan Seitzer: Thank you, all. It's been a pleasure. Jimmy Lea: Yeah. And for the rest of you who are listening, we we at the Institute, we are a coaching training company. We're a coaching training business. We're here to help you take those next steps, like we did with John when he bought a shop and didn't know what to do. We were able to step in. He hired us as his coach and his mentor. We even started coaching him prior to him buying the shop. So that's how valuable the, and important a coach can be to you and to your business to help take it to those next levels. So if you found this information valuable, if you found it interesting, understand this is the tip of the iceberg. There's so much more that we can do and that we can do together. Reach out. We'd love to have a conversation with you and to talk about your shop and your situation, 'cause yours is gonna be different than John's. Let's have a conversation to talk about what you can do to build the best business you can possibly build. My name is Jimmie Lee. I'm with the Institute for Automotive Business Excellence. So excited to be here with you today, and look forward to having our next conversation. Talk to you soon.

Why Busy Doesn’t Mean Profitable in Auto Repair | Mike Allen and Jim Cokonis - Ep 12

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Tonnika Haynes, Mike Allen, and Jim Cokonis get real about what it actually takes to build a successful shop without letting the wheels fall off behind the scenes. They break down the danger of stepping away too soon, why empowering your team doesn’t mean checking out, and the numbers every shop owner needs to quit avoiding — labor rates, parts profit, and KPIs that actually matter. This episode is all about leadership, accountability, and building a shop that works because of you… not only when you’re in it.Timestamps: 00:00 — The $100k/month trap: why you need to be IN your shop01:08 — Free Diag for customer acquisition: smart or crazy?03:39 — Leadership styles, micromanagement, and setting your people up for success06:05 — Don’t let KPIs kill your culture08:19 — Giving up micromanaging — but not management itself10:22 — Echo chambers, business focus, and the dangers of stepping back too far12:56 — Toyota Kaizen, process improvements, and empowering your team16:00 — Debunking old-school shop management myths18:03 — Changing workforce motivations: is it really different now?20:26 — Owners chasing absentee dreams before putting in the work22:59 — “Sweep your floor”: hard truths about focusing on your own shop25:51 — Decoding parts profit, labor rates, and the future of shop profitability29:21 — Why effective labor rate actually matters31:08 — Real math for shop owners: hitting your numbers34:39 — Charging for diagnostics: what actually works?38:32 — Selling top-tier service through education, not pressure41:00 — Extreme ownership, replicating leaders, and building scalable success44:27 — Lessons from Toyota: process beats shortcuts46:14 — Can you really teach empathy, sales, and service skills?48:37 — The “I am the problem” moment for every shop owner51:16 — Scaling up: letting go of direct customer ties53:18 — Training, leadership, and the myth of instant success56:36 — Hard-won lessons from promoting the wrong people

Ep 149: Mastering Servant Leadership with John Firm and Rick White

Turn Your Parts Spend Into Team Rewards with the NAPA Team Tool Rebate [THA 483]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Recorded live at the VISION 2026, host Carm Capriotto sits down with shop owner Pete McNeil and NAPA Auto Care leaders Jason Rainey and Lauren Briggs to break down the impact of the NAPA Team Tool Rebate program. Listen to a powerful real-world example of how the program can energize a team, strengthen culture, and reward performance in meaningful ways. What You’ll Learn How the NAPA Team Tool Rebate program helps offset the high cost of technician tools while building a stronger shop cultureHow Pete McNeil turned a $13,000 rebate into a memorable, morale-boosting experienceWhy the shift from “tech tool rebate” to “team tool rebate” gives owners flexibility to reward the entire team, not just techniciansCreative ways shops can use rebate funds, from individual tool purchases to shared equipment, and even community support like vocational schoolsHow the program aligns the front and back of the shop, encouraging team-wide support of purchasing decisionsWhat’s ahead for the program, including improved tracking, communication, and enhanced buying power through supplier partnerships The NAPA Team Tool Rebate program is more than a financial incentive; it’s a strategic tool for building culture, driving alignment, and showing appreciation in a tangible way. When used intentionally, as demonstrated by Pete McNeil, it can transform routine business spending into a powerful investment in people, boosting morale, loyalty, and long-term shop success. VISION Hi-Tech Training and Expo: https://visionkc.com/ Pete McNeil, McNeil’s Auto Care, Sandy and Riverton, UT. Pete’s previous episodes HERE Lauren Briggs, Sales & Marketing Director. NAPA Auto Care. Lauren’s previous episodes HERE Jason Rainey, Vice President NAPA Auto Care. Jason’s previous episodes HERE Thanks to our Partner, NAPA TRACS *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-15" data-testid="conversation-turn-32" data-scroll-anchor="true" data-turn="assistant"> NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the...

Jeff Compton Tells All - A Real Look At His Industry Impact | Jeff Compton - Ep 10

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Jeff Compton, Tonnika and Ash dig into what's been going on lately on social media because of Jeff's podcast the Jaded Mechanic. Jeff opens up on how highlight reels from his podcast can be misunderstood by technicians, stressing the importance of listening to the full message and always communicating openly within the shop. Together, they tackle the problem of toxic employees, with everyone agreeing that sometimes letting go—even when it hurts production—is essential for a healthy team.Timestamps: 00:48 Blind date confessions and why Jeff can’t stop talking02:10 Social media spotlight: When highlight reels create havoc at work03:38 Are podcasts causing techs to “hold the shop hostage”?05:10 What Jeff really tells techs: Not just “quit”—have the conversation07:14 Why bad shop culture crushes accountability (on both sides)10:34 Does Jeff feel responsible for how techs interpret the show?13:09 The truth about good shops: If your team is great, the podcast isn’t your problem14:49 Who Jeff used to be—a “problem tech” story you can’t miss17:45 Holding on to toxic employees: When to cut bait (for real)18:39 Empty bays vs. empty culture: What happens when you finally fire the wrong person21:14 Are you hiring for desperation, or for the long haul?24:25 When lack of information/tools costs EVERY shop time and money26:52 How shop environments drive young techs out—can we fix it?30:12 “Industry uncles and aunties”—our responsibility to the next generation32:08 The real risk: Shop culture, tech mental health, and suicide in the industry33:35 Get real: Who Jeff was, and who he doesn’t want YOU to become36:07 Can “star players” and teamwork mix on the shop floor?43:43 Why guarded leaders struggle—and how to break the cycle48:31 Don’t ask for validation—ask for REAL answers in shop groups52:00 Why we HAVE to keep having these tough conversations1:02:03 Why Jeff is not “causing a technician war”—and how to really connect1:10:52 Ending the division—accountability for both owners and techs1:12:49 Leadership is loving your industry and aiming for 1% better, every day1:20:37 Final thoughts: Building a softer, better industry for the future

You Don’t Know What You’re Worth (Until You’re Wrong) | Jeremiah Hiatt

Like the show? Show your support by using our sponsors.   Need to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff talks with Jeremiah Hiatt, a mobile mechanic from Montana, about his shift from ranch work to running his own ag repair business. They get into imposter syndrome, pricing your work, balancing family life, and the real challenges of modern diagnostics, plus solid advice for techs thinking about going out on their own.Timestamps:05:48 Fixing farm equipment for neighbors12:26 Issues with new technology durability17:09 Importance of equipment maintenance26:33 Discussing work-life balance27:32 Balancing career and family goals34:01 Dealing with software updates41:33 Appreciating Harbor Freight Tools44:40 Diagnosing and fixing the computer52:56 Hydraulic equipment repair experience55:20 Deciding on vehicle investments01:03:24 Challenges in car maintenance01:07:46 Discussing automotive customer communication01:10:18 Deciding between repair options01:17:47 Discussing truck emission problems01:23:06 Limitations on job responsibilities01:27:53 Discussing changes in tech industry01:35:40 The evolution of diagnostic skills01:39:19 Diagnosing a car engine misfire01:47:18 Ideal work-life balance fantasy01:48:20 Finding balance and unplugging Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Build Customer Loyalty: Branding, Event Planning, and Community [RR 1088]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt’s Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy. Key Topic Points Make the Shop an Experience: Auto repair isn’t naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections.Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve.Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories.Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience.Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection.Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit.Respect the Customer’s Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both. Standing out in today’s automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable. Lauralee/Lola Schmidt, Schmidt Auto Care, Springboro, OH, Listen to previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Zwith Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numberswith Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Women Are Impacting Auto Repair! | Coralee Zueff - Episode 8

Rick White was my VERY FIRST business coach, and trust me when I say he helped me get my shop-owner life together! 😂 Now I’m proud to have 180Biz presenting Downshift, so head to 180Biz.com and book your FREE strategy session with Rick because, honey, you don’t know what you don’t know!Y’all, if you missed the first Tektonic, you missed a GOOD one, but you've got another chance! 😂 Tekmetric is going even BIGGER in Houston, Texas, April 1–3, 2027, so head to Tekmetric.com/Tektonic and get registered because you're NOT missing out twice!Anybody can run a shop. Building one that lasts? That's a whole different story. If you're ready to build smarter systems and a better experience for your team and customers, check out Tekmetric HEREIn this episode, Coralee Zueff joins Tonnika Haynes and Ash Kaplan to share her journey in the automotive industry, reflecting on how her passion for racing and cars led her from technician to acclaimed author and trainer. Their conversation highlights the importance of building genuine customer relationships at the service counter, with Tonnika and Ash emphasizing how personal connection and communication drive trust and success far beyond KPIs. Find more about Coralee's book here00:00 – Why it’s RARE for everything to run perfectly in the shop01:00 – North Carolina cold vs. Canadian “lost snow”03:02 – Meet Coralee: 24 years in the automotive game04:13 – From car enthusiast teen to Red Seal technician07:03 – Writing the next resource for women in the trades08:22 – Why stories matter for the next generation of women10:07 – The power of mentorship and finding your “Automotive Auntie”12:21 – Advice for your younger self: embrace the winding road14:00 – Passion for hands-on work and leadership lessons from water parks16:00 – The reality and value of remote estimating17:36 – Building powerhouse teams: train from scratch or hire experience?19:27 – How service advisors from all backgrounds are raising the bar21:32 – Training tips: one successful thing at a time23:09 – Canadian in Texas: adventures at the Texas Two Step28:36 – Finding community as a woman in a male-dominated industry33:22 – No makeup, no judgment: the power of women’s retreats35:36 – Autocross, drifting, and motorcycles—track life confessions39:41 – Shop race cars and the benefits of getting employees out racing40:13 – All-girls high school racing teams and changing the pipeline41:43 – Will AI take our jobs? Not if people still need people44:11 – How spending just 15 more minutes with each customer pays off46:33 – Frontline service tips: name recognition and building trust49:01 – Why the best advisors might be bartenders51:21 – Setting expectations: the art of handling upset customers54:03 – Downshift: Slow down for more meaningful growth55:10 – Coralee on learning to say NO – and loving it58:03 – Take an extra day, enjoy the journey59:09 – Where to find Coralee’s books and training

Ep 144: How to Lead the Younger Generation with Eddie Campbell

Fleet Work vs Auto Repair and Why Mental Health Needs More Attention | Riley Spence

Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERESave 15% on your next Launch Tech USA tool with code Launch15. Use that code at checkout HEREIn this episode, Jeff sits down with Riley Spence to talk about his move from the dealership world to working on a fleet for a construction company out in remote Labrador. Riley shares what it’s really like dealing with tough northern conditions, from tracking down parts to handling low-quality fuel. They also speak on mental health, the importance of having a strong community in the industry, and why continuing to learn and connect with others matters so much as a technician.Timestamps:00:00 Getting a second chance09:54 Managing equipment in dusty conditions12:40 Issues with quick lube services20:20 Dealing with self-doubt and burnout23:22 Challenges of being an apprentice27:34 Managing tough diagnostic situations36:13 Reflecting on career burnout37:37 Why I avoid working at dealerships45:19 Learning from skilled coworkers49:50 Reality of heavy equipment trades55:32 Pursuing skills over big money01:03:27 Outdated info in truck systems01:05:47 Fleet maintenance and master switches01:10:14 Frustrations with car parts stores01:15:45 Auto repair process improvements01:20:11 Discussing challenges in key programming01:29:34 Meeting online friends in person01:31:01 Managing questions during courses01:36:20 Advice on understanding older people Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Episode 264 - The Value of Diagnostics, Hands-On Classes, & Finding Happiness With Tim Iezzi & Ira Waldman

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Ira Waldman and Tim Iezzi, who share their experiences with technical training and diagnostics in the automotive industry. Ira Waldman explains the value of comprehensive accident investigations and how data pulled from vehicles is increasingly crucial for liability and repairs. Tim Iezzi and Ira Waldman detail their hands-on training classes, emphasizing the importance of practicing with equipment to build real skills. Throughout the conversation, the group discusses challenges facing trainers—including undervaluation and barriers to fair compensation—while reflecting on what true success looks like in the industry.00:00 Consulting work and accident investigations04:58 Calibration data and liability concerns08:48 Lab scope training launch11:32 Practicing lab scope basics15:25 Common mistakes using scopes19:03 Importance of planning and tools20:10 Teaching procedural oil change steps24:46 Improving technician education27:00 Training value and budget changes32:48 Challenges faced by fitness trainers36:16 Launching the training company39:46 Impact of low-cost car markets41:29 Covid’s impact on auto repairs47:30 Troubleshooting equipment issues50:25 Defining personal success52:21 Interviewing successful people54:28 Thanking the audience

Kaleb Nimz on How Auto Hospitality Transformed 98 Shops

Todd Hayes sits down with Kaleb Nimz, president of Grimaud Enterprises, to discuss how Precision Tune transformed its culture and performance across 98 locations using Key2Key and Courtside training. They cover leadership in the trenches, shop cleanliness, automotive hospitality, recruiting, and practical shop stories — including a memorable pit visit and record months for stores that embraced the process. Kaleb also explains how technology and accounting-first discipline support growth, the importance of daily Take Fives and phone skills, and how a faith-driven, people-first approach helped roll out consistent processes that boost sales, close rates, and team morale.

Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="0e35c993-ad2d-4e51-96b6-080ca2e8cdd2" data-testid="conversation-turn-3" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:8e59eec7-a235-4fa3-a072-956fea3fe478-7" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"> *]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" data-turn-id="2bbbdb6c-d025-4cb7-90c5-c8b790caf679" data-testid="conversation-turn-23" data-scroll-anchor="false" data-turn="user">*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-11" data-testid="conversation-turn-24" data-scroll-anchor="false" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement. Glassco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement. A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience. Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:49a777bf-d263-4496-bf0b-2eb3a46ac96a-15" data-testid="conversation-turn-32" data-scroll-anchor="true" data-turn="assistant"> Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth. https://www.appfueled.io/sidekick-ninja VISION Hi-Tech Training and Expo: https://visionkc.com/ Jeremy Glassco, Founder, App Fueled Joe Schindler, Schindler's Garage, Floyds Knobs, IN Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the...

Stop Leaving Money on the Table: How to Master Your Shop Management System [RR 1085]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:b7123d23-4a4b-4700-b41f-68ea2bc61414-0" data-testid="conversation-turn-2" data-scroll-anchor="true" data-turn="assistant"> Recorded live at VISION 2026, host Carm Capriotto speaks with Evis Husejnovic of NAPA TRACS about how shops can boost profitability and customer service by better using their shop management systems. Husejnovic highlights that most owners use only 10–15% of their software, often missing key tools for managing operations. NAPA TRACS addresses this with hands-on support, user groups, and daily training. The conversation also emphasizes a “treatment plan” approach to digital vehicle inspections, helping shops increase revenue through thorough, preventative maintenance rather than higher car counts. While technology has rapidly evolved, Husejnovic reinforces that auto repair remains a relationship-driven, “handshake” business, and shares how NAPA TRACS is helping train future technicians through partnerships with technical schools. VISION Hi-Tech Training & Expo: https://visionkc.com/ Evis Husejnovic, Regional Sales Manager, NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Episode 262 - When Generations Collide - Growing an Auto Shop with Family Values With Matt Clarke

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Matt Clarke of Clark Automotive. Matt shares his journey back to his family's auto repair business, emphasizing the importance of refining operations and focusing on delivering high-quality service rather than chasing high car counts. The group discusses the evolving role of business coaching and training, including the value of accountability partners and the need to adapt to new technology in the industry.00:00 Trade Show Costs Are Ridiculous03:47 Union Inefficiency and Consequences09:13 "Prioritizing Quality Over Quantity"11:58 "Evolving Business Learning Challenges"14:35 "Epiphany in Management Training"18:14 "Refining Craft, Scaling Doubts"22:03 Choosing the Right Coach24:48 "Struggling with Accountability"28:06 "Unexpected Family Connections"33:15 "AI-Generated Estimate Dispute"37:26 "Balancing AI and Personal Touch"39:32 "Fitness, Gear, AI, and Darkness"44:37 "Unfiltered Critique of a Guru"45:20 "Mastery vs. Fake Expertise"48:44 "Adapting Teaching to Audience"54:39 "EV Market Resistance Analyzed"56:42 "Building Growth and Connections"58:38 "Vespa Culture: New York Only"

Ep 138: How Daily Actions Shape Tomorrow’s Results with Al and Alex Oramas

The Affordability Myth in Auto Repair: Rethinking How Service Advisors Present Repairs [THA 476]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode "I think the push back is more in our head than it is in the pocketbook." In this episode, host Carm Capriotto talks with Andy Fiffick and Chris Letendre about the perceived affordability crisis in auto repair. Both guests challenge the idea that customers can’t afford repairs, suggesting that price resistance often stems from the service advisor's mindset rather than customer reality. The discussion highlights practical strategies for improving repair approvals, including repackaging repairs with different parts or warranty options, presenting financing as “payment option plans,” and avoiding the “Sophomore Jinx,” where advisors begin to pre-judge what customers can afford. They also address the “maintenance-free” myth promoted by automakers and encourage shops to proactively educate customers with long-term maintenance planning. Ultimately, the episode reinforces a key truth: auto repair is a relationship business. When shops build trust and focus on helping people, price objections become far less common. Andy Fiffick, CEO Rad Air, Listen to Andy’s other episodes HERE Chris Letendre, American Pride Automotive Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm &nbsp; &nbsp;

Ep 80 - Ash Kaplan | I Learn About Golden Hour Garage

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.47 Consultants brings your shop’s story to life on social media, helping Carfix engage 60,000 people in Raleigh in just a few weeks. See what 47 Consultants can do for your shop, and tell them Big Daddy Mike sent you!Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Ash Kaplan is first and formost a friend of the show. Secondly, she's the founder of Golden Hour Garage. Today, Mike learns all about Ash and the new adventure of buisness owernship she's on. Ash Kaplan shares her vision for Golden Hour Garage, focusing on optimizing efficiency for shops through remote estimate building, warranty processing, and innovative advisor training. The conversation also highlights the importance of building meaningful customer relationships, as well as the value of attending industry events like the ASTA Expo for personal and professional growth.Learn more about Golden Hour Garage HERE Timestamps:00:00 "Ignite 2026 Wrap-Up Reflection"05:28 "Golden Hour Garage Vision"09:25 Intentional Onboarding and Quality Control12:14 "Warranty Costs vs Estimate Service"14:21 "Streamlined Warranty Estimate Solutions"17:58 "Empowering Shops Through Connections"21:23 "Optimizing Processes for Transparency"25:46 "Adapting for Growth in Business"27:27 Struggling to Sustain Employee Growth30:18 Do You Use a Bidet?35:51 "Free Beer Disappointment"38:18 Customized Pricing Approach Explained41:48 "Life-Changing ASTA Experience"42:42 "Red String Connections"48:06 Maximize Networking at Trade Shows49:28 "Breaking Isolation in the Industry"54:24 "AI Phone Systems Discussion"

EP 19: Can The Industry's Past Be It's Future? With Todd Hayes Of AutoShopAnswers

Welcome to SoupRadio Podcast. I'm your host Greg Buckley, a 60 year old, multi-automotive repair shop owner in Delaware. Today's guest is Todd Hayes, a highly successful entrepreneur that is bring back customer service to the automotive aftermarket in a HUGE way. He is the COO of Adams Automotive in Houston along with the CEO of his private equity firm, Houston, Boston Partnership.In this engaging interview, Todd Hayes shares his journey from a young entrepreneur to a successful automotive industry leader. He emphasizes the importance of discipline, exceptional customer service, and innovative business strategies that have transformed his businesses and impacted lives. In this engaging conversation, industry veterans Todd Hayes and Greg Buckley share insights on transforming the auto repair industry through customer service, technology, and efficient business models. They discuss the importance of industry roots, leveraging AI, and building a culture of excellence to achieve sustainable growth and wealth.Keywords For The Showauto industry, customer service, business growth, discipline, automotive success, legacy business, private equity, auto hospitality auto repair, customer service, AI, business efficiency, industry transformation, auto hospitality, private equity, technician recruitmentKey Topics In The ShowDiscipline in business and healthCustomer service as a differentiatorLegacy building and business growth Industry roots and customer service excellenceLeveraging AI for customer relationshipsBuilding a high-performance auto repair businessKey PointsCustomer-Centric ModelEfficiency FrameworkAuto Hospitality ModelPractical Tips To Build The Client RelationshipImplement AI tools for customer profilingTrain staff on customer service excellenceAdopt the Ritz Carlton auto hospitality standards"Customer service is the key to industry success.""Building a team that respects each other is essential.""Focus on the customer, and success will follow."Chapters00:00 Introduction and Personal Connection01:48 Health Journey and Resilience03:42 Discipline in Life and Business07:25 Early Career and Business Foundations11:29 Customer Service and Industry Changes17:10 Legacy and Community Focus24:19 Transforming Auto Shops into Customer-Centric Businesses28:38 The Journey of Entrepreneurship and Family Values32:27 Changing Lives Through Business and Community37:16 Innovative Customer Service Strategies in Auto Repair44:06 De-risking Business Portfolios and Growth Strategies50:11 The Importance of Communication and Customer Relationships01:00:18 Revisiting Business Fundamentals01:01:12 The Evolution of Business Models01:01:49 Harnessing Technology for Customer Engagement01:02:58 Building Relationships Through AI01:04:24 Efficiency in Service Delivery01:06:27 The Importance of Customer Experience01:08:16 The Role of Team Dynamics in Business01:12:24 Customer Service as a Core Value01:14:10 The Need for Respect in the Workplace01:16:13 Choosing the Right Business Model01:18:50 The Importance of Cleanliness and Presentation01:23:28 The Future of Private Equity in Business01:31:42 The Importance of Winning in Sports and Business01:33:11 Running a Business Like a Pro Football Team01:35:56 Discipline and Professionalism in the Workplace01:37:51 Navigating Industry Events and Networking01:39:40 Customer Service as the Core of Business Success01:43:02 Honoring Mentorship and Industry Relationships resourcesAuto Shop Answers - https://autoshopanswers.comTodd Hayes on LinkedIn - https://linkedin.com/in/todd-hayesAI Development by Michael Floyd - https://aidev.comAuto Shop Answers - https://autoshopanswers.comAdam Coffey's Private Equity Books - https://www.amazon.com/s?k=Adam+CoffeyTechMetric - https://techmetric.comBryce's Auto Service Event - https://theaslconference.com guest linksLinkedIn - https://linkedin.com/in/todd-hayesLinkedIn - https://linkedin.com/in/greg-buckley